Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Skullcandy Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 896 sponsored posts from Skullcandy across TikTok, Instagram and YouTube over the last 12 months.
See where Skullcandy invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, August was 47.3% more active in terms of posting frequency.
Social platforms breakdown
Where Skullcandy's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Skullcandy's accounts
TikTok775
Instagram99
YouTube22
Content format by platform
Share of all sponsored posts.
Instagram · Reels
8.9%
Instagram · Feed Posts
2.1%
TikTok · Posts
86.5%
YouTube · Long-form
1.8%
YouTube · Shorts
0.7%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
8.9%
Instagram · Feed Posts
2.1%
TikTok · Posts
86.5%
YouTube · Long-form
1.8%
YouTube · Shorts
0.7%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Skullcandy's sponsored posts perform
Reach and engagement across all 896 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
78.4K
Average views per post
3.1K
Median views per post
68.3M
Total views
$1.5M
Estimated media value
1.7%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@steeldealzView on TikTok ↗
[...] headphones are insane.. #headphones #skullcandy #bass #valentinesday #tiktokshopfinds
31.6M Post views
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@alexharrxsView on TikTok ↗
Skullcandy x Bose Collab! #skullcandy @Skullcandy
4.9M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@jackfinds_View on TikTok ↗
Skullcandy is the goat of headphones ✌️ [...]
1.7M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Skullcandy works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Skullcandy's influencers by average views per post
Share of the 325 creators in this dataset
<1K
24.0%
1K-5K
37.2%
5K-10K
11.4%
10K-50K
17.8%
50K-100K
2.5%
100K-500K
4.9%
500K+
2.2%
Top influencers Skullcandy works with
Skullcandy's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@steeldealzTikTok632M
2
@alexharrxsTikTok10017.6M
3
@chantlycareeTikTok312.9M
4
@jackfinds_TikTok162.8M
5
@keianiInstagram1915K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Skullcandy works with creators once, or builds an ongoing roster.
Repeat creators make up 21.0% of Skullcandy's creator network and generate 88.5% of total reach. The charts below show how often those partnerships recur and how much of Skullcandy's audience reach they account for.
Repeat creators make up 21.0% of Skullcandy's creator network and generate 88.5% of total reach. The charts below show how often those partnerships recur and how much of Skullcandy's audience reach they account for.
One-off vs. repeat creators
Share of 343 creators
Months active
Repeat creators only
2 months
70.8%
3 months
15.3%
4+ months
13.9%
Repeat partnerships at a glance
88.5%
of total reach comes from repeat creators
7.2
average posts per repeat creator
9 months
longest running partnership
Creators Skullcandy works with repeatedly
@mei_mei_1126_View on Instagram ↗
[...] @murasakisports_ueno @papasu1048 @skullcandyjapan @stance_japan @champion_japan [...]
13.6K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@ex0tic_divergentView on TikTok ↗
Skullcandy + Bose collab is ☄️💯 @Skullcandy [...]
63.4K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@flowing_creekView on TikTok ↗
This color hits hard #skullcandy #skullcandyjib #tiktokshoptech [...]
14.8K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
Skullcandy's most loyal creators
@mei_mei_1126_
Months active9
Posts23
Total engagement10.2K
@ex0tic_divergent
Months active7
Posts51
Total engagement1K
@flowing_creek
Months active7
Posts23
Total engagement264
Geographical breakdown
The markets where Skullcandy's sponsored creators are based. 73.5% of sponsored posts came from creators based in 5 markets. United States and India lead at 25.3% and 24.1%, with the remaining 26.5% spread across a wider range of countries.
Sponsored posts by creator location
Top 11 markets
United States
25.3%
India
24.1%
Canada
13.9%
Poland
5.1%
Romania
5.1%
Japan
5.1%
United Kingdom
3.8%
Ireland
3.8%
Mexico
2.5%
Bulgaria
2.5%
All other markets
8.9%
Skullcandy vs. related brands
How Skullcandy's influencer activity compares with other tech brands.
Sponsored posts, last 12 months
Skullcandy vs. related brands
8.2K posts
1.6K posts
896 posts
Frequently asked questions
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