TIRTIR Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 22.4k pieces of influencer content sponsored by TIRTIR over the last 12 months.
This report breaks down where & how TIRTIR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TIRTIR, see here: TIRTIR influencers.
Influencer activity throughout the year
TIRTIR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
TIRTIR's influencer activity by month
Number of sponsored posts
TIRTIR's sponsored post volume peaks in December with 4.1k posts, 121% higher than the monthly average of 1.8k. August recorded the lowest activity at 599 posts, 68% below average. This could reflect a holiday-focused influencer strategy.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TIRTIR's sponsored influencer collaborations break down by social platform:
- TikTok: 19.0k posts (85%)
- Instagram: 3.3k posts (14.9%)
- YouTube: 25 posts (0.1%)
TIRTIR's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for TIRTIR.
Here are 3 examples of TIRTIR's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
beccaleebeauty x TIRTIR
Influencer bio
Pro MUA| AP Licensed Esthi hello@beccaleebeauty.com Beautifully Birthmarked💕 Beauty💄Food🥂Fashion👗 Adoptee🇰🇷🇺🇸 Cat Mom🐱 Pro Work: @beccaleemakeup
Collaboration metrics
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shilohstemple x TIRTIR
Influencer bio
ATL ✝️ Servant 🌟Creator •OG 💇🏽♀️ Tips📲 @Sade✨Your Social Bestie Collabs>📩
Collaboration metrics
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naturelife88 x TIRTIR
Influencer bio
Welcome to Nature Life 88. Coming to Nature Life 88, you will feel closer to beautiful nature than ever. With the wonderful experience ở nature and life with nature. If you love videos please subscribe to the channel to get the most laughter and do not forget to like, share videos with friends, relatives. Thanks for watching.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.9%
- Carousels: 3.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers TIRTIR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
TIRTIR's influencers average views (TikTok)
Based on each influencer's average views per post
With 64.3% of partnerships featuring creators averaging <1K views, TIRTIR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.6M avg views/post):
tamukun_36 x TIRTIR
Influencer bio
【目標】TikTok150万人🔥 コンプレックスは武器になる
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
ana.laura.624 x TIRTIR
Influencer bio
soilana624@gmail.com Health and Beauty ENLACE/LINK⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TIRTIR's repeat partnerships
Out of 10.4k unique influencers in our dataset, 793 of them (8%) posted content for TIRTIR in 3 or more separate calendar months. The most consistent partner is @natalieoviedo_ttshop, who has collaborated across 11 months with 40 total posts.
Here are 3 examples of TIRTIR's repeat influencer partnerships, with links to the sponsored content.
natalieoviedo_ttshop x TIRTIR
![TikTok post by @natalieoviedo_ttshop for TIRTIR. Caption reads: [...] con este fijador en spray de @TIRTIR Inc.....](https://images.od.modash.io/8ef2e0efb86efb41d324720f84eb3a00868c2730)
lyndatrann x TIRTIR
![TikTok post by @lyndatrann for TIRTIR. Caption reads: TIRTIR Mood Glider Cheek & Lip Duo one [...].](https://images.od.modash.io/af039378bf423015de05f995b68393348350082c)
![TikTok post by @lyndatran_ for TIRTIR. Caption reads: [...] your cheeks, eyes, and lips. @TIRTIR Inc.....](https://images.od.modash.io/7363d5b35f82f9a67f08ead73c1a8ea45225df3c)
![TikTok post by @lyndatran_ for TIRTIR. Caption reads: [...] Pigmented, smooth, so pretty. @TIRTIR Inc.....](https://images.od.modash.io/d9543e2feb3ee460db7654a0cd5a35b1fdbf92d9)
tamberlynne24 x TIRTIR
![TikTok post by @tamberlynne24 for TIRTIR. Caption reads: This TIRTIR AI foundation has quickly [...].](https://images.od.modash.io/8e55215d6a282165a7fa36496094a4c54be037c7)
![TikTok post by @tamberlynne24 for TIRTIR. Caption reads: This Tirtir AI foundation made my skin look [...].](https://images.od.modash.io/f7619336f708a7d2721a5e78c6ebdac112ec6e23)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where TIRTIR had the most influencer activity. 24.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (19.3%)
- Brazil (6.2%)
- South Korea (5.9%)
TIRTIR's influencer activity by market
Here is another example of TIRTIR collaborating with an influencer in United States.
ayannasabrina x TIRTIR
![TikTok post by @ayannasabrina for TIRTIR. Caption reads: [...] #MakeupThatLasts #TIRTIR....](https://images.od.modash.io/e94c16b3d23fc0ffe5333aaf06b2c02f7cf92d92)
TIRTIR's influencer activity vs. related brands
Medicube and COSRX are close competitors to TIRTIR as popular K-beauty skincare brands with overlapping audiences and strong influencer-driven discovery on social platforms. Both compete directly on similar product types and price-accessibility positioning in global markets.
Total influencer content
TIRTIR vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
COSRX leads with 48.4k sponsored posts, significantly outpacing Medicube (30.8k posts) and TIRTIR (22.4k posts). Across all three brands, the average volume is 33.8k posts, indicating mature, scaled influencer programs.
By social platform
TIRTIR vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Medicube leads on Instagram and COSRX leads on TikTok and YouTube. The gap is most notable on TikTok, with COSRX at 44.1k, TIRTIR at 19k, Medicube at 5.2k posts. TIRTIR's activity is particularly concentrated on TikTok. On Instagram, Medicube has substantially more posts than TIRTIR and COSRX.
By geographical market
TIRTIR vs. related brands influencer activity (by country)
Estimated sponsored posts in TIRTIR's top markets
COSRX has the highest estimated sponsored-post volume in United States (9.1k posts, 18.8%), Japan (8k posts, 16.5%), India (7.7k posts, 16%), suggesting a Asia focus, while Medicube leads in United Kingdom with 2.1k posts (6.8%), while TIRTIR leads in Brazil with 1.4k posts (6.2%). Looking at United States specifically, the split is COSRX at 9.1k posts (18.8%), Medicube at 8.4k posts (27.2%), TIRTIR at 5.5k posts (24.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Medicube's Influencer Marketing Strategy
- COSRX's Influencer Marketing Strategy
- Beyond The Vines's Influencer Marketing Strategy
- DIBS Beauty's Influencer Marketing Strategy
- TOPICALS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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