TIRTIR Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 24.7k pieces of influencer content sponsored by TIRTIR over the last 12 months.
This report breaks down where & how TIRTIR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TIRTIR, see here: TIRTIR influencers.
Influencer activity throughout the year
TIRTIR's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
TIRTIR's influencer activity by month
Number of sponsored posts
TIRTIR's sponsored post volume appears to trend upward over the 12-month period, rising from 3.2k posts in January to 4.4k in December. The peak month, December, reached 4.4k posts, 114% higher than the monthly average of 2k.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TIRTIR's sponsored influencer collaborations break down by social platform:
- TikTok: 18.2k posts (73.9%)
- Instagram: 6.4k posts (26.1%)
TIRTIR's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for TIRTIR.
Here are 2 examples of TIRTIR's recent sponsored collaborations (one each for Instagram, TikTok).
khushihegde x TIRTIR
![Instagram post by @khushihegde for TIRTIR. Caption reads: [...] for every skin tone and every vibe!....](https://images.od.modash.io/1c5a43a6b3e790e53cbc7988354f76327f26aaef)
Influencer bio
@inega.in
Collaboration metrics
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shilohstemple x TIRTIR
Influencer bio
ATL ✝️ Servant 🌟Creator •OG 💇🏽♀️ Tips📲 @Sade✨Your Social Bestie Collabs>📩
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.7%
- Carousels: 4.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers TIRTIR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
TIRTIR's influencers average views (TikTok)
Based on each influencer's average views per post
With 59.6% of partnerships featuring creators averaging <1K views, TIRTIR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.8M avg views/post):
leilanigreen x TIRTIR
Influencer bio
NO FACETUNE. Real Makeup & Skin Only. Business E: leilanigreen@portraitmgmt.com MY CREAM LIP STAIN 👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
candyblushlife x TIRTIR
![TikTok post by @candyblushlife for TIRTIR. Caption reads: [...] venezolana favorita!!! PRODUCTOS: @TIRTIR....](https://images.od.modash.io/3f6086ba1bcf8c2e9926e0b27b03c2e7c95ebb29)
Influencer bio
Contacto: candyblush.makeup8@gmail.com 📍🇺🇸MIAMI | Lechería A latina K-Beauty expert🇻🇪🩷
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TIRTIR's repeat partnerships
Out of 11.7k unique influencers in our dataset, 827 of them (7%) posted content for TIRTIR in 3 or more separate calendar months. The most consistent partner is @natalieoviedo_ttshop, who has collaborated across 12 months with 46 total posts.
Here are 3 examples of TIRTIR's repeat influencer partnerships, with links to the sponsored content.
natalieoviedo_ttshop x TIRTIR
![TikTok post by @natalieoviedo_ttshop for TIRTIR. Caption reads: [...] con este fijador en spray de @TIRTIR Inc.....](https://images.od.modash.io/8ef2e0efb86efb41d324720f84eb3a00868c2730)
![TikTok post by @natalieoviedo_ttshop for TIRTIR. Caption reads: [...] con este tónico hidratante de @TIRTIR Inc.....](https://images.od.modash.io/f0c8a39c7950b7b70f27d84316a95624fb616c25)
internetsisfinds x TIRTIR
![TikTok post by @internetsisfinds for TIRTIR. Caption reads: [...] the mini version currently 😘 #tirtir....](https://images.od.modash.io/2924511fea9ee45a838b4313aa5e60beca497986)
![TikTok post by @internetsisfinds for TIRTIR. Caption reads: [...] fresh all day and night 🥰💯 #tirtir....](https://images.od.modash.io/9108d8ae12c524f43a4ff1c90e8d60e0f1958f6f)
evasachsdesigns x TIRTIR
![TikTok post by @evasachsdesigns for TIRTIR. Caption reads: [...] US @Herbloom @numbuzin @TIRTIR Inc. @Medik8....](https://images.od.modash.io/ad3cd1eee48a36f9b9183ec3e3a033805b66fd40)
![TikTok post by @evasachsdesigns for TIRTIR. Caption reads: [...] @numbuzin.global @numbuzin_kr @TIRTIR Inc.....](https://images.od.modash.io/291e9b1dc62ad8c94013c2cc80a482518407e75b)
![TikTok post by @evasachsdesigns for TIRTIR. Caption reads: [...] #oilyskin #rosacea @TIRTIR Inc. @anua_global....](https://images.od.modash.io/98d9fccaec885705e7bb516bd191878152ec56d5)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where TIRTIR had the most influencer activity. 20.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (16%)
- Japan (13.5%)
- South Korea (7.3%)
TIRTIR's influencer activity by market
Here is another example of TIRTIR collaborating with an influencer in United States.
melinda_melrose x TIRTIR
![TikTok post by @melinda_melrose for TIRTIR. Caption reads: Tirtir now has concealers it’s a yes for me, [...].](https://images.od.modash.io/de9f55d6dfe5fe82111b6337a624cb7baa64641d)
TIRTIR's influencer activity vs. related brands
TIRTIR’s complexion and “base routine” focus puts it in direct competition with brands like Fenty Beauty and Kosas that also win through shade/finish conversations and creator demos. These are strong comparisons for evaluating influencer-led foundation and skin-like makeup storytelling.
Total influencer content
TIRTIR vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Fenty Beauty leads with 27.8k sponsored posts, marginally ahead of TIRTIR (24.7k posts) and Kosas (15.5k posts). Across all three brands, the average volume is 22.6k posts, indicating mature, scaled influencer programs.
By social platform
TIRTIR vs. related brands influencer activity (by social platform)
Sponsored posts by platform
TIRTIR leads on Instagram, while Fenty Beauty has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Fenty Beauty at 27.3k, TIRTIR at 18.2k, Kosas at 11.2k posts. TIRTIR's activity is particularly concentrated on TikTok. On YouTube, only Fenty Beauty has posts (455), while TIRTIR and Kosas have none.
By geographical market
TIRTIR vs. related brands influencer activity (by country)
Estimated sponsored posts in TIRTIR's top markets
Fenty Beauty has the highest estimated sponsored-post volume in United States (17k posts, 59.7%), United Kingdom (2.3k posts, 8.1%), South Korea (1.6k posts, 5.8%), while TIRTIR has the highest estimated sponsored-post volume in India (3.9k posts, 16%), Japan (3.3k posts, 13.5%), suggesting a Asia focus. Looking at United States specifically, the split is Fenty Beauty at 17k posts (59.7%), Kosas at 7.2k posts (46.5%), TIRTIR at 5.1k posts (20.8%). TIRTIR's strength in Japan may indicate a home-market focus, while Fenty Beauty shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Fenty Beauty's Influencer Marketing Strategy
- Kosas's Influencer Marketing Strategy
- Everlane's Influencer Marketing Strategy
- NUXE's Influencer Marketing Strategy
- Caden Lane's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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