TIRTIR Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 25.2k pieces of influencer content sponsored by TIRTIR over the last 12 months.

This report breaks down where & how TIRTIR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with TIRTIR, see here: TIRTIR influencers.

Influencer activity throughout the year

TIRTIR's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

TIRTIR's sponsored post volume appears to trend upward over the 12-month period, rising from 3.2k posts in January to 4.4k in December. The peak month, December, reached 4.4k posts, 109% higher than the monthly average of 2.1k.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TIRTIR's sponsored influencer collaborations break down by social platform:

• TikTok: 19.5k posts (77.3%)
• Instagram: 5.7k posts (22.6%)
• YouTube: 25 posts (0.1%)

TikTok influencer marketing is a clear focus for TIRTIR.

Here are 3 examples of TIRTIR's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

khushihegde x TIRTIR

khushihegde

@khushihegde

28 Oct, 25

96.8M

103.9k

[...] for every skin tone and every vibe! @tirtir_global ✨ #TIRTIR #TIRTIRGlobal [...]

Influencer bio

@inega.in

Collaboration metrics

Post views96.8M

Post EMV $2.9M

More influencer data

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shilohstemple x TIRTIR

shilohstemple

@shilohstemple

21 Oct, 25

11.5M

90.8k

This concealer from @TIRTIR Inc. is definitely a game changer!!! [...]

Influencer bio

ATL ✝️ Servant 🌟Creator •OG 💇🏽‍♀️ Tips📲 @Sade✨Your Social Bestie Collabs>📩

Collaboration metrics

Post views11.5M

Post EMV $234.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

naturelife88 x TIRTIR

naturelife88

@naturelife88

24 Feb, 26

45.9k

338

毎日お肌を大切にしています😌笑笑 @TIRTIR Inc #PR #TIRTIR #ティルティル#メガ割 #qoo10

Influencer bio

Welcome to Nature Life 88. Coming to Nature Life 88, you will feel closer to beautiful nature than ever. With the wonderful experience ở nature and life with nature. If you love videos please subscribe to the channel to get the most laughter and do not forget to like, share videos with friends, relatives. Thanks for watching.

Collaboration metrics

Post views45.9k

Post EMV $1.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 62.7% of partnerships featuring creators averaging <1K views, TIRTIR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.6M avg views/post):

leilanigreen x TIRTIR

leilanigreen

@leilanigreen

07 Jul, 25

3.2M

14.2k

In case you forgot TIRTIR has double sided concealers 😅 And you [...]

Influencer bio

NO FACETUNE. Real Makeup & Skin Only. Business E: leilanigreen@portraitmgmt.com MY CREAM LIP STAIN 👇

Collaboration metrics

Post views3.2M

Post EMV $64.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.7k avg views/post):

ireneemejaresbesi x TIRTIR

ireneemejaresbesi

@ireneemejaresbesi

18 Apr, 26

298

56

話題のTIRTIR赤クッション使ってみた❤️ まずびっくりしたのはカバー力！ [...]

Influencer bio

Japan 🇯🇵 Beauty&kincare For collaboration 👇 💌: cutie_teengal@yahoo.com

Collaboration metrics

Post views298

Post EMV $9

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

TIRTIR's repeat partnerships

natalieoviedo_ttshop x TIRTIR

natalieoviedo_ttshop

@natalieoviedo_ttshop

23 Oct, 25

384.4k

1.5k

Base de maquillaje de @TIRTIR Inc. #basedemaquillaje [...]

natalieoviedo_ttshop

@natalieoviedo_ttshop

22 Sep, 25

38.4k

159

[...] con este fijador en spray de @TIRTIR Inc. #tiktokshopcreatorpicks [...]

natalieoviedo_ttshop

@natalieoviedo_ttshop

21 Aug, 25

34.4k

247

[...] con este tónico hidratante de @TIRTIR Inc. #cuidadodelapiel [...]

yonny_yy x TIRTIR

yonny_yy

@yonny_yy

18 Nov, 25

724.2k

8.3k

[...] #TikTokShopCyberMonday #TIRTIR #kbeauty #makeup @TIRTIR Inc.

yonny_yy

@yonny_yy

10 Sep, 25

211.6k

1.9k

[...] cushion foundation from @TIRTIR Inc. #tirtir [...]

yonny_yy

@yonny_yy

26 Sep, 25

49.8k

482

Now for the orange tirtir cushion foundation! @TIRTIR [...]

ugcbyshakara x TIRTIR

ugcbyshakara

@ugcbyshakara

02 Jul, 25

86.5k

1.4k

@TIRTIR Inc. #tirtir #tirtircushion [...]

ugcbyshakara

@ugcbyshakara

11 Oct, 25

43.6k

638

Replying to @Passion @TIRTIR Inc. #tirtir [...]

ugcbyshakara

@ugcbyshakara

08 Feb, 26

13.5k

236

[...] the go just got cuter ✨🔑 This TIRTIR travel foundation keychain is [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (15.5%)
• Japan (12%)
• South Korea (7.4%)

Here is another example of TIRTIR collaborating with an influencer in United States.

melinda_melrose x TIRTIR

melinda_melrose

@melinda_melrose

05 Jul, 25

7.7M

8.5k

Tirtir now has concealers it’s a yes for me, [...]

TIRTIR's influencer activity vs. related brands

TIRTIR competes with COSRX and Skintific as Asian beauty brands winning customers through viral product proof and routine-based education. All three target similar skincare-focused audiences and lean on short-form creator content to accelerate hero-product adoption.

Total influencer content

COSRX leads with 44k sponsored posts, significantly outpacing TIRTIR (25.2k posts) and Skintific (19.7k posts). Across all three brands, the average volume is 29.6k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, Skintific leads on Instagram and COSRX leads on TikTok and YouTube. The gap is most notable on TikTok, with COSRX at 36.4k, TIRTIR at 19.5k, Skintific at 5k posts. TIRTIR's activity is particularly concentrated on TikTok. On Instagram, Skintific has roughly twice as many posts as TIRTIR and COSRX.

By geographical market

COSRX has the highest estimated sponsored-post volume in United States (8.9k posts, 20.1%), Japan (7.7k posts, 17.4%), India (7k posts, 15.9%), suggesting a Asia focus, while Skintific has the highest estimated sponsored-post volume in Indonesia (7.3k posts, 36.8%), Malaysia (3.9k posts, 19.9%), Thailand (3.8k posts, 19.1%), suggesting a Asia focus. Looking at United States specifically, the split is COSRX at 8.9k posts (20.1%), TIRTIR at 5.5k posts (21.7%).