TIRTIR Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 9.4k pieces of influencer content sponsored by TIRTIR over the last 12 months.
This report breaks down where & how TIRTIR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TIRTIR, see here: TIRTIR influencers.
Influencer activity throughout the year
TIRTIR's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
TIRTIR's influencer activity by month
Number of sponsored posts
TIRTIR's sponsored post volume appears to trend upward over the 12-month period, rising from 1.5k posts in January to 2.1k in December. The peak month, December, reached 2.1k posts, 171% higher than the monthly average of 759.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TIRTIR's sponsored influencer collaborations break down by social platform:
- TikTok: 7.4k posts (78.6%)
- Instagram: 2.0k posts (21.3%)
- YouTube: 5 posts (0.1%)
TIRTIR's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for TIRTIR.
Here are 3 examples of TIRTIR's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
khushihegde x TIRTIR
![Instagram post by @khushihegde for TIRTIR. Caption reads: [...] for every skin tone and every vibe!....](https://images.od.modash.io/1c5a43a6b3e790e53cbc7988354f76327f26aaef)
Influencer bio
@inega.in
Collaboration metrics
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shilohstemple x TIRTIR
Influencer bio
ATL ✝️ Servant 🌟Creator •OG 💇🏽♀️ Tips📲 @Sade✨Your Social Bestie Collabs>📩
Collaboration metrics
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HoneyRoseLoves x TIRTIR
![YouTube post by @HoneyRoseLoves for TIRTIR. Caption reads: [...] for money off ✨AD
Products used....](https://images.od.modash.io/606f332e771e0c2e699907e97ae3a585f5d809a3)
Influencer bio
Hey besties, I’m Honey Rose! 💖 Welcome to my channel — your new go-to spot for all things beauty, glam, and good vibes. I’m just a UK girl who’s obsessed with makeup, skincare, fashion, and a little SFX magic. Expect epic glow-ups, beauty hauls, transformations, and a sprinkle of chaos — all with a big dose of personality. Whether you’re 6, 16, or 60, I’m here to make you laugh, feel confident, and maybe inspire your next look. ✨ New videos weekly — subscribe and tap the bell so you never miss a glow-up! 🔔 Want more behind-the-scenes fun and daily chaos? Come hang with me on TikTok, Instagram, and Snapchat — @honeyroseloves 💅 For business enquiries: honeyroseloves@gmail.com Location: United Kingdom 🇬🇧
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.5%
- Carousels: 0.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers TIRTIR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
TIRTIR's influencers average views (TikTok)
Based on each influencer's average views per post
With 70.5% of partnerships featuring creators averaging <1K views, TIRTIR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.6M avg views/post):
youngcouture x TIRTIR
Influencer bio
makeup | fashion | lifestyle mt@young-couture.com 📩
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
nphiynhi x TIRTIR
Influencer bio
/)/) ( . .) ( づ♡ 💌phiynhi94@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TIRTIR's repeat partnerships
Out of 5.5k unique influencers in our dataset, 239 of them (4%) posted content for TIRTIR in 3 or more separate calendar months. The most consistent partner is @yonny_yy, who has collaborated across 9 months with 34 total posts.
Here are 3 examples of TIRTIR's repeat influencer partnerships, with links to the sponsored content.
yonny_yy x TIRTIR
![TikTok post by @yonny_yy for TIRTIR. Caption reads: [...] #TikTokShopCyberMonday #TIRTIR #kbeauty....](https://images.od.modash.io/31cf2c504f999c886d9851ae04e5ad3cbc0bb0d2)
![TikTok post by @yonny_yy for TIRTIR. Caption reads: [...] cushion foundation today! @TIRTIR Inc.....](https://images.od.modash.io/4b193dda47556e902a7ec7d00af08887dbcba302)
glowwithroseyy x TIRTIR
![TikTok post by @glowwithroseyy for TIRTIR. Caption reads: [...] that actually shows results @TIRTIR Inc. ....](https://images.od.modash.io/d4c707ca01f3b50076e70bfc2c9dbc17ccba812b)
![TikTok post by @glowwithroseyy for TIRTIR. Caption reads: [...] of Tir Tir’s Ceramic Cream 💫@TIRTIR Inc. ....](https://images.od.modash.io/af9eab0e24296084a44a5d91f716936de9d87d0a)
![TikTok post by @glowwithroseyy for TIRTIR. Caption reads: [...] skin 💧 #SkinBarrierLove #TirTir....](https://images.od.modash.io/1c6e17dbc3098e868795dcb5c12cd1882d0606e9)
brooklynreviewsxoxo x TIRTIR
![TikTok post by @brooklynreviewsxoxo for TIRTIR. Caption reads: [...] keychain foundation omg 😍🥹 @TIRTIR Inc.....](https://images.od.modash.io/e288d1bdf141884b812cb8ca03f2dcbe46aabd36)
![TikTok post by @brooklynreviewsxoxo for TIRTIR. Caption reads: [...] your skin look sooooo good 😍 @TIRTIR Inc.....](https://images.od.modash.io/5d06163b5219b99a5696ebfcc8d06ef98441f52c)
![TikTok post by @brooklynreviewsxoxo for TIRTIR. Caption reads: [...] feel greasy and oily!! 👏🏽 @TIRTIR Inc.....](https://images.od.modash.io/c79b1e43c1ee7f64198348a7fb573ca344ab3367)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where TIRTIR had the most influencer activity. 21.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (16.7%)
- Japan (13.9%)
- Brazil (5.4%)
TIRTIR's influencer activity by market
Here is another example of TIRTIR collaborating with an influencer in United States.
melinda_melrose x TIRTIR
![TikTok post by @melinda_melrose for TIRTIR. Caption reads: Tirtir now has concealers it’s a yes for me, [...].](https://images.od.modash.io/de9f55d6dfe5fe82111b6337a624cb7baa64641d)
TIRTIR's influencer activity vs. related brands
Medicube and COSRX are both globally distributed, skincare-led K-beauty brands that compete with TIRTIR for similar consumer needs (acne, barrier care, calming/brightening) and social-driven product discovery. They also overlap in target demographics and influencer-heavy go-to-market channels, making them realistic direct competitors.
Total influencer content
TIRTIR vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Medicube leads with 38.3k sponsored posts, significantly outpacing COSRX (11.6k posts) and TIRTIR (9.4k posts). Across all three brands, the average volume is 19.8k posts, indicating mature, scaled influencer programs. Medicube has several times more total posts than TIRTIR and COSRX.
By social platform
TIRTIR vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, COSRX leads on Instagram and Medicube leads on TikTok and YouTube. The gap is most notable on TikTok, with Medicube at 35.4k, COSRX at 8.7k, TIRTIR at 7.4k posts. TIRTIR's activity is particularly concentrated on TikTok. On TikTok, Medicube has several times more posts than TIRTIR and COSRX.
By geographical market
TIRTIR vs. related brands influencer activity (by country)
Estimated sponsored posts in TIRTIR's top markets
Medicube has the highest estimated sponsored-post volume in United States (15k posts, 39.8%), India (2.8k posts, 7.3%), United Kingdom (2.3k posts, 6%), while COSRX leads in Japan with 2.6k posts (22.3%). Looking at United States specifically, the split is Medicube at 15k posts (39.8%), COSRX at 2.6k posts (22%), TIRTIR at 2k posts (21.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Medicube's Influencer Marketing Strategy
- COSRX's Influencer Marketing Strategy
- BYOMA's Influencer Marketing Strategy
- Coldest's Influencer Marketing Strategy
- COROS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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