TIRTIR Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 24.8k pieces of influencer content sponsored by TIRTIR over the last 12 months.

This report breaks down where & how TIRTIR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with TIRTIR, see here: TIRTIR influencers.

Influencer activity throughout the year

TIRTIR's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

TIRTIR's sponsored post volume appears to trend upward over the 12-month period, rising from 3.2k posts in January to 4.4k in December. The peak month, December, reached 4.4k posts, 113% higher than the monthly average of 2k.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TIRTIR's sponsored influencer collaborations break down by social platform:

• TikTok: 18.7k posts (75.5%)
• Instagram: 6.0k posts (24.4%)
• YouTube: 18 posts (0.1%)

TikTok influencer marketing is a clear focus for TIRTIR.

Here are 3 examples of TIRTIR's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

khushihegde x TIRTIR

khushihegde

@khushihegde

28 Oct, 25

96.8M

103.9k

[...] for every skin tone and every vibe! @tirtir_global ✨ #TIRTIR #TIRTIRGlobal [...]

Influencer bio

@inega.in

Collaboration metrics

Post views96.8M

Post EMV $2.9M

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shilohstemple x TIRTIR

shilohstemple

@shilohstemple

21 Oct, 25

8.4M

73.4k

This concealer from @TIRTIR Inc. is definitely a game changer!!! [...]

Influencer bio

ATL ✝️ Servant 🌟Creator •OG 💇🏽‍♀️ Tips📲 @Sade✨Your Social Bestie Collabs>📩

Collaboration metrics

Post views8.4M

Post EMV $171.7k

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MandyDavisMUA x TIRTIR

MandyDavisMUA

@MandyDavisMUA

20 Jan, 26

2.9k

264

Hi Friends! Today I am sharing my empties that have accumulated over the past 2-2.5 months. This includes both skincare and makeup from my personal stash and my professional kit. See below for links, and thank you if you choose to support my channel in using them. ❤️ #over40beauty #beautyempties *Unsolicited negative opinions and/or passive aggressive put downs disguised as a compliment will result in deletion and being blocked from my channel. This is not a space for negativity...period.* *Connect With Me* Instagram: mandydavismua Business Inquiries: mandy@projectfacemakeup.com www.projectfacemakeup.com PRODUCTS MENTIONED: Skincare - Cleansers: Numbuzin No. 5 Cleansing Oil: Chantecaille Rice and Geranium Foam Cleanser: Toners/Mists: Sukoyaka Suhada Urea Moisture Lotion: Paula’s Choice 2% BHA: USE CODE 'MANDYMUA' FOR 15% OFF Josh Rosebrook Hydrating Accelerator: USE CODE 'MANDY10' FOR 10% OFF Serums: AOS Beta Glucan Resveratrol Serum: USE CODE 'MANDYMUA' FOR 20% OFF AOS Copper Tripeptide Serum: USE CODE 'MANDYMUA' FOR 20% OFF Medik8 Liquid Peptides Advanced: USE CODE 'MANDYMUA' FOR 15% OFF Paula’s Choice 7% Ectoin Serum: USE CODE 'MANDYMUA' FOR 15% OFF Altreno Tret: Calecim Multi Action Cream: USE CODE ‘MANDYMUA’ FOR 15% OFF Calecim Professional Serum: USE CODE ‘MANDYMUA’ FOR 15% OFF My Alloy Estriol Cream: Truology Youth Renew Peptide Serum: USE CODE 'MANDY20' FOR 20% OFF Mutha #1 Serum: M-61 Power Glow Peel Pads: Moisturizers: Paula’s Choice Pro Collagen Peptide Cream: USE CODE ‘MANDYMUA’ FOR 15% OFF Dieux Air Angel: Tir Tir Ceramic Cream Light: Sunscreen: Paula’s Choice Vitamin C SPF 50: USE CODE ‘MANDYMUA’ FOR 15% OFF Young Goose Bio Shield SPF 40: USE CODE 'MANDY20' FOR 20% OFF Eighth Day Skincare SPF 30: The Outset Hydrasheer SPF 30: USE CODE 'MANDY15' FOR 15% OFF Hair/Body: Haille Volume Shampoo: USE CODE "MANDY10" FOR 10% OFF Naturium Glow Getter Multi Oil Body Butter: Kristin Ess Dry Shampoo: Misc: Paula’s Choice Pro Collagen Peptide Lip Balm: USE CODE ‘MANDYMUA’ FOR 15% OFF Premio Apaguard Toothpaste: Angel Kiss Dermaroller: MAKEUP USED Elizabeth Arden Prevage SPF 50: DRMTLGY Luminous Under Eye Corrector “Medium”: USE CODE 'MANDY20' FOR 20% OFF Erborian CC Cream: USE CODE 'MANDYMUA' FOR 15% OFF Fara Homidi Face Compact for Concealer: Laura Mercier Secret Brightening Powder: Fit Glow Bamboo Powder: USE CODE 'MANDY20' FOR DISCOUNT DIBS Powder: Fara Homidi Bronzer "Lumen": Lawless Cream Blush "Angel": Ere Perez Highlight "Falling Star": Eyes: Rephr Brushes : MAC Future Flame Palette: Victoria Beckham Liner "Bourdeaux": Pixi Endless Silky Eye Pencil: Merit Mascara: Lips: Lawless Gloss "Blushed Sand": Limited Edition Disclaimer: Some links are affiliate links. I appreciate if you choose to use them to help support my channel. FTC: This video is not sponsored.

Influencer bio

Hey Everyone! Thanks for checking out my channel...I love everything beauty and really love to share it all with you! I upload videos Tuesday and Friday every week and share everything from from hauls to tutorials to favorites. Thanks for stopping by, and I hope you subscribe to stay awhile! Have a blessed day!

Collaboration metrics

Post views2.9k

Post EMV $114

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 60.2% of partnerships featuring creators averaging <1K views, TIRTIR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.8M avg views/post):

leilanigreen x TIRTIR

leilanigreen

@leilanigreen

07 Jul, 25

3.2M

14.2k

In case you forgot TIRTIR has double sided concealers 😅 And you [...]

Influencer bio

NO FACETUNE. Real Makeup & Skin Only. Business E: leilanigreen@portraitmgmt.com MY CREAM LIP STAIN 👇

Collaboration metrics

Post views3.2M

Post EMV $64.7k

More influencer data

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And here is another example with a smaller creator on TikTok (9.7k avg views/post):

cassandrabankson x TIRTIR

cassandrabankson

@cassandrabankson

27 Sep, 25

121.9k

881

[...] away a free serum with every purchase @TIRTIR Inc. @TIRTIR INFLUENCERS [...]

Influencer bio

🧪 Skincare from a Medical Esthe 🧬 Better on YT (2 Mil) 🦋Your Acne Big Sis🦋

Collaboration metrics

Post views121.9k

Post EMV $2.5k

More influencer data

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TIRTIR's repeat partnerships

natalieoviedo_ttshop x TIRTIR

natalieoviedo_ttshop

@natalieoviedo_ttshop

23 Oct, 25

384.4k

1.5k

Base de maquillaje de @TIRTIR Inc. #basedemaquillaje [...]

natalieoviedo_ttshop

@natalieoviedo_ttshop

22 Sep, 25

38.4k

159

[...] con este fijador en spray de @TIRTIR Inc. #tiktokshopcreatorpicks [...]

natalieoviedo_ttshop

@natalieoviedo_ttshop

21 Aug, 25

34.4k

247

[...] con este tónico hidratante de @TIRTIR Inc. #cuidadodelapiel [...]

yonny_yy x TIRTIR

yonny_yy

@yonny_yy

18 Nov, 25

724.2k

8.3k

[...] #TikTokShopCyberMonday #TIRTIR #kbeauty #makeup @TIRTIR Inc.

yonny_yy

@yonny_yy

10 Sep, 25

211.6k

1.9k

[...] cushion foundation from @TIRTIR Inc. #tirtir [...]

yonny_yy

@yonny_yy

26 Sep, 25

49.8k

482

Now for the orange tirtir cushion foundation! @TIRTIR [...]

internetsisfinds x TIRTIR

internetsisfinds

@internetsisfinds

25 Jun, 25

45.8k

264

[...] fresh all day and night 🥰💯 #tirtir #tirtircushion #tirtirbeauty [...]

internetsisfinds

@internetsisfinds

28 Aug, 25

8.2k

44

Really liking TIRTIR’s newest cushion! Helps blur [...]

internetsisfinds

@internetsisfinds

28 Sep, 25

5.8k

27

[...] of cushion foundations and @TIRTIR Inc. is one of the few makeup [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (16.6%)
• Japan (10%)
• South Korea (7.6%)

Here is another example of TIRTIR collaborating with an influencer in United States.

melinda_melrose x TIRTIR

melinda_melrose

@melinda_melrose

05 Jul, 25

7.7M

8.5k

Tirtir now has concealers it’s a yes for me, [...]

TIRTIR's influencer activity vs. related brands

Medicube and COSRX are strong K-beauty skincare brands that compete with TIRTIR for similar consumers and shelf space, and both rely heavily on influencer-driven product education and before/after content. They’re realistic peers in positioning, price tier, and global DTC/retail expansion.

Total influencer content

COSRX leads with 33k sponsored posts, significantly outpacing TIRTIR (24.8k posts) and Medicube (19.8k posts). Across all three brands, the average volume is 25.8k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, Medicube leads on Instagram and COSRX leads on TikTok and YouTube. The gap is most notable on Instagram, with Medicube at 14.8k, COSRX at 7.5k, TIRTIR at 6k posts. TIRTIR's activity is particularly concentrated on TikTok. Medicube has far more Instagram posts than TIRTIR or COSRX, while COSRX has far more YouTube posts than TIRTIR or Medicube.

By geographical market

COSRX has the highest estimated sponsored-post volume in United States (7k posts, 21.3%), India (5.5k posts, 16.7%), Japan (5.5k posts, 16.7%), suggesting a Asia focus, while Medicube leads in Brazil with 1.4k posts (7.2%). Looking at United States specifically, the split is COSRX at 7k posts (21.3%), Medicube at 6.4k posts (32.4%), TIRTIR at 5.8k posts (23.5%).