We analyzed 9 pieces of influencer content sponsored by Teami Blends over the last 12 months.
This report breaks down where & how Teami Blends invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Teami Blends, see here: Teami Blends influencers.
Teami Blends's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
Number of sponsored posts
Teami Blends's influencer output appears relatively consistent throughout the year, averaging about 2 sponsored posts per month. February recorded the highest volume at 2 posts (0% above average), while August was the quietest at 1 posts.
Total views on sponsored video posts
February generated the most views at 29.2k, while August recorded the least at 291. Across all tracked posts in the 12-month window, average views per post were 7.9k. Views appear to be largely volume-driven, tracking closely with post output across the year. At a quarterly level, performance is strongest in Q1 (Jan-Mar). The top-performing tracked post, by @imjingerwithaj, generated 29.1k views.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Teami Blends's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for Teami Blends.
Here are 2 examples of Teami Blends's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
Philly 📍 Lifestyle&Travel YouTuber Backup: @Jinger Elizabeth Snapchat: @imjingerwithaj JingerElizabeth@gmail.com
Collaboration metrics
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Influencer bio
Hi this is Liezel welcome to my channel I hope you enjoy all my videos and please checkout my new merchandise and some of the ingredients I link to each recipe I also have written recipe in my website thank you and god bless DISCLAIMER My low carb recipes that i eat and enjoy and I am providing and sharing it for educational and informational purposes only. I hope this will provide you with some ideas and options to try with your own family but this is not meant to replace any dietary qualified
Collaboration metrics
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If you break this down further by content type on YouTube, this is what it looks like:
💡 Related resource: How To Find YouTube Influencers.
For their top social platform (YouTube), here is a breakdown of the type of influencers Teami Blends are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 40% of partnerships featuring creators averaging 10K-50K views, Teami Blends's strategy suggests cost-efficiency and engagement-focused partnerships.
In our dataset, United States is where Teami Blends had the most influencer activity. 74.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Teami Blends collaborating with an influencer in United States.
Teami Blends sells wellness beverages/supplements promoted through lifestyle creators. Huel and Women’s Best compete for similar health-and-fitness audiences and run comparable influencer programs around daily habit products.
Total sponsored posts tracked (last 12 months)
Women's Best leads with 2.6k sponsored posts, significantly outpacing Huel (1.8k posts) and Teami Blends (9 posts). Across all three brands, the average volume is 1.5k posts, suggesting established influencer marketing investments. Huel and Women’s Best have far more posts than Teami Blends overall.
Sponsored posts by platform
Among these brands, Women's Best leads on Instagram and TikTok and Huel leads on YouTube. The gap is most notable on Instagram, with Women's Best at 2.2k, Huel at 774, Teami Blends at 0 posts. Women's Best's activity is particularly concentrated on Instagram. On Instagram, Women’s Best posts far more than Huel, and Teami Blends has none; on YouTube, Huel posts far more than Teami Blends and Women’s Best.
Estimated sponsored posts in Teami Blends's top markets
Women's Best has the highest estimated sponsored-post volume in United States (1.2k posts, 47.6%), France (125 posts, 4.8%), while Huel has the highest estimated sponsored-post volume in United Kingdom (516 posts, 28.5%), Canada (65 posts, 3.6%). Looking at United States specifically, the split is Women's Best at 1.2k posts (47.6%), Huel at 811 posts (44.8%), Teami Blends at 7 posts (74.4%).
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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