Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Away Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 805 sponsored posts from Away across TikTok, Instagram and YouTube over the last 12 months.
See where Away invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, June was 86.3% more active in terms of posting frequency.
Social platforms breakdown
Where Away's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Away's accounts
TikTok552
Instagram165
YouTube88
Content format by platform
Share of all sponsored posts.
Instagram · Reels
19.6%
Instagram · Feed Posts
0.9%
TikTok · Posts
68.5%
YouTube · Long-form
10.7%
YouTube · Shorts
0.2%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
19.6%
Instagram · Feed Posts
0.9%
TikTok · Posts
68.5%
YouTube · Long-form
10.7%
YouTube · Shorts
0.2%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Away's sponsored posts perform
Reach and engagement across all 805 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
40.9K
Average views per post
3.8K
Median views per post
31.5M
Total views
$900K
Estimated media value
3.2%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@drewfromladueView on Instagram ↗
#awaypartner let’s pack for japan! packing all [...]
2.2M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@makenzie.marshallView on TikTok ↗
[...] brands 😭💀@Allegiant Air @Comfrt @Away Travel @BÉIS
1.3M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@scotfknlouieView on TikTok ↗
#AwayPartner My rides have gotten an [...]
821.9K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Away works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Away's influencers by average views per post
Share of the 462 creators in this dataset
<1K
18.2%
1K-5K
24.9%
5K-10K
10.0%
10K-50K
25.5%
50K-100K
9.1%
100K-500K
9.7%
500K+
2.6%
Top influencers Away works with
Away's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@drewfromladueInstagram12.2M
2
@makenzie.marshallTikTok11.3M
3
@the_real_chi_TikTok31.2M
4
@andrewpolo_Instagram5884.5K
5
@scotfknlouieTikTok1821.9K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Away works with creators once, or builds an ongoing roster.
Repeat creators make up 13.0% of Away's creator network and generate 17.9% of total reach. The charts below show how often those partnerships recur and how much of Away's audience reach they account for.
Repeat creators make up 13.0% of Away's creator network and generate 17.9% of total reach. The charts below show how often those partnerships recur and how much of Away's audience reach they account for.
One-off vs. repeat creators
Share of 491 creators
Months active
Repeat creators only
2 months
68.8%
3 months
14.1%
4+ months
17.2%
Repeat partnerships at a glance
17.9%
of total reach comes from repeat creators
4.8
average posts per repeat creator
7 months
longest running partnership
Creators Away works with repeatedly
@prettylittlejetsetterView on TikTok ↗
The @Away Travel Bigger Carry on is a no brainer [...]
43.5K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@snacki123View on TikTok ↗
Protect your glasses when you travel! @Away Travel #awaytravel #travel #sunglasses [...]
2.4K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@kat_narioView on TikTok ↗
@Away Travel has the best sale on their popular [...]
2.3K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
Away's most loyal creators
@prettylittlejetsetter
Months active7
Posts22
Total engagement610
@snacki123
Months active7
Posts9
Total engagement99
@kat_nario
Months active5
Posts12
Total engagement77
Geographical breakdown
The markets where Away's sponsored creators are based. 100.0% of sponsored posts came from creators based in 4 markets. United States and Canada lead at 96.7% and 1.7%.
Sponsored posts by creator location
Top 4 markets
United States
96.7%
Canada
1.7%
United Kingdom
1.2%
Philippines
0.4%
Away vs. related brands
How Away's influencer activity compares with other travel brands.
Sponsored posts, last 12 months
Away vs. related brands
805 posts
419 posts
149 posts
Frequently asked questions
Scaling your
influencer program?
Find & email influencers, track campaigns, ship products & more. All in one place.