Away Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.5k pieces of influencer content sponsored by Away over the last 12 months.

This report breaks down where & how Away invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Away, see here: Away influencers.

Influencer activity throughout the year

Away's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Away's influencer output appears relatively consistent throughout the year, averaging about 123 sponsored posts per month. April recorded the highest volume at 179 posts (46% above average), while September was the quietest at 79 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Away's sponsored influencer collaborations break down by social platform:

• TikTok: 830 posts (55.9%)
• Instagram: 551 posts (37.1%)
• YouTube: 104 posts (7%)

TikTok influencer marketing is a clear focus for Away.

Here are 3 examples of Away's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

simonacruzer x Away

simonacruzer

@simonacruzer

22 Sep, 25

2.3M

13.9k

[...] shoes and 1 superiority complex into my @away carry-on #AwayPartner

Influencer bio

you are comic? 🐀nyc 💌partnerships@simonacruzer.com

Collaboration metrics

Post views2.3M

Post EMV $69.2k

More influencer data

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khian.kb x Away

khian.kb

@khian.kb

06 Aug, 25

1.4M

102.7k

Edno won't use anything but @away, dahling #awaypartner

Influencer bio

A COMEDIAN THAT DOESN’T CARE ABOUT HIS KNEES! Hello@thegoldstudios.com

Collaboration metrics

Post views1.4M

Post EMV $33.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

ThroughMyLens x Away

ThroughMyLens

@ThroughMyLens

12 Apr, 26

159.2k

4.1k

Thank you to Away for sponsoring this video! Head to to get [...]

Influencer bio

Through My Lens exists to share high-quality and informative travel videos from all over the world. The videos cover everything from hikes and restaurants to city guides sharing the best spots in the places I travel. All of the videos are shot and edited by me based on actual trips I have taken to these places. Thanks so much for following along and be sure to check out ThroughMyLens.com for more information.

Collaboration metrics

Post views159.2k

Post EMV $5.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 36% of partnerships featuring creators averaging 1K-5K views, Away's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (304.4k avg views/post):

the_real_chi_ x Away

the_real_chi_

@the_real_chi_

14 Oct, 25

703.2k

10k

[...] the airport with matching luggage from @away luggage. #AwayLuggage #AwayPartner [...]

Influencer bio

NYC : Fashion : Beauty : Lifestyle : Travel 📧 ChillinWithChi@gmail.com Shop👇🏾

Collaboration metrics

Post views703.2k

Post EMV $14.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.7k avg views/post):

bestiebriitt x Away

bestiebriitt

@bestiebriitt

14 May, 26

13.6k

66

This color 🤩🪻@Away Travel #awayluggage #away #travel [...]

Influencer bio

TikTok Shop Home Creator of the Year 2025 Goli Breakout Creator of the Year 💌: bestiebriitt@taboost.me My ONLY 2 accounts: @B R I T T ✨ & @Brittanie Hammer

Collaboration metrics

Post views13.6k

Post EMV $275

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Away's repeat partnerships

TheLoversPassport x Away

TheLoversPassport

@TheLoversPassport

08 Jul, 26

25.7k

539

Planning a trip to Istanbul, Türkiye? In this Istanbul travel guide, we’re sharing how we spent 4 unforgettable days exploring the city’s best sights, food, neighborhoods, and experiences. From iconic landmarks like Hagia Sophia and the Blue Mosque to the Grand Bazaar, Bosphorus views, local food, and hidden gems, this video will help you plan the perfect Istanbul itinerary and make the most of your first trip to Türkiye. ISTANBUL TRAVEL RESOURCES & TOURS: 🏨 Orient Bank Hotel: 🏨 Ring Stone Hotel Bosphorus: 🏨 Look for Istanbul’s Best Airbnbs: 🚕 IST Airport Transfer: 📱 Turkiye eSIM: 🕌 Hagia Sofia, Basilica Cistern & Blue Mosque Tour: 🛁 Authentic Turkish Bath Experience: 🛥️ Bosphorus River Sunset Cruise: 🏰 Galata Tower Entry Ticket (Skip the Line): 👩‍🍳 Istanbul Cooking Class: 💃 Red Dress Photoshoot: 💡 Mosaic Lamp Workshop: 🛍️ Grand Bazaar Tour: 💡 Brother’s Lamps: Subscribe for more adventures!: //TIMESTAMPS: 0:00 Istanbul, Türkiye Travel Guide 1:20 Where to Stay in Istanbul 3:50 Exploring the Spice Bazaar 5:20 Our First Turkish Bath Experience 8:35 Staying Near the Bosphorus 10:47 Visiting the Blue Mosque 12:11 Inside the Hagia Sophia 13:05 Exploring the Basilica Cistern 13:37 Hidden Gems Near the Spice Bazaar 14:36 Bosphorus Cruise Between Europe & Asia 15:45 Sunrise at Ortaköy Mosque & Galata Tower 17:28 Exploring Istanbul’s Colorful Balat Neighborhood 19:54 Authentic Turkish Cooking Class 21:02 Inside Istanbul’s Grand Bazaar 23:16 Rooftop Sunset Dinner in Istanbul 24:20 Final Thoughts on Istanbul, Türkiye //SAVE MONEY ON YOUR TRIP & PLATFORMS WE USE: 🧳 Our Luggage: 🚗 Rent a car: INSERT DISCOVER CARS LINK ✈️ Get Cheap Flight Deals To Your Inbox: (Save money with code THELOVERSPASSPORT) 👚 Rent Clothes for Your Trip: //SHOP OUR FAVORITES: ○ LTK: ○ Amazon Storefront: ○ ShopMy: //FOLLOW OUR ADVENTURES ○ Website: www.theloverspassport.com ○ Instagram: ○ Facebook: ○ Youtube: ○ Tik Tok: ○ Blog: ○ Pinterest: 📸 Travel Photography E-Book: **FTC Disclosure: This video is not sponsored. All opinions are honest and our own. Above are affiliate links which means we receive a percentage of the revenue made from purchasing products via those links. Links may be generated by Amazon or other affiliate partners and provide us with a small percentage/kickback should you use them to purchase any of the items we use. Be sure to subscribe for more travel guides, cruises, itineraries, hiking tips, gear reviews, national park guides, and other bucket list adventures! For business inquiries, please email collabs@theloverspassport.com #türkiye #istanbul #istanbulturkey

TheLoversPassport

@TheLoversPassport

25 Jun, 26

21.9k

410

In this video, we’re taking you to the top Dolomites highlights in just 4 days, including Tre Cime di Lavaredo, Seceda, Lago di Braies, Alpe di Siusi, Cadini di Misurina, and some of the most beautiful viewpoints, hikes, lakes, and mountain towns in Northern Italy. If you’re planning a trip to the Italian Dolomites, wondering what to do in the Dolomites, where to stay, how to get around, or how to see the best of the Dolomites in a short amount of time, this video will help you build the ultimate Dolomites road trip itinerary. From iconic sunrise spots to bucket list hikes and scenic drives, we’ll show you how to make the most of a short trip to one of the most beautiful regions in Italy. Subscribe for more adventures!: 🏨 Where We Stayed (Tre Cime Side): 🏨 Where We Stayed (Alpe di Siusi Side): TIMESTAMPS: 0:00 Italian Dolomites 4 Day Itinerary Preview 0:46 How to Spend 4 Days in the Italian Dolomites 1:19 Cadini di Misurina Hike & Famous Dolomites Viewpoint 2:39 Dolomites Rifugios: Mountain Huts & Hiking Tips 3:50 Dolomites Weather & What to Pack for Hiking 5:26 Tre Cime di Lavaredo Hike Begins 5:54 Best Views on the Tre Cime Loop & WWI Caves 7:28 Tre Cime Rifugios, Crowds & Best Time to Visit 9:42 Tre Cime Hike Stats: Distance, Route & Time Needed 11:02 Cortina to Ortisei: Driving to the Other Side of the Dolomites 11:54 Val di Funes Sunset & Santa Maddalena Viewpoint 15:06 Where to Stay in the Dolomites: Siusi / Ortisei Hotel Base 17:20 Alpe di Siusi Cable Car, Parking & Road Closure Tips 19:48 Alpe di Siusi Panorama Loop & Ortisei Travel Tips 22:27 Lago di Carezza 23:49 Dolomites Hotel Spa 25:09 Seceda Gondola: Cost, Tickets & Planning Tips 26:44 Seceda Viewpoint, Sophie Hut & Hiking Tips 29:10 Lago di Braies Sunrise, Parking & Boat Rental Tips 30:51 Final Dolomites Itinerary Tips 💰 SAVE MONEY ON YOUR TRIP & PLATFORMS WE USE: 📲 Italy eSIM: 🧳 Our Luggage: 🚗 Rent a car from Venice, Italy: ***Make sure you have an International Drivers Permit! ✈️ Get Cheap Flight Deals To Your Inbox: (Save money with code THELOVERSPASSPORT) 👚 Rent Clothes for Your Trip: //SHOP OUR FAVORITES: ○ LTK: ○ Amazon Storefront: ○ ShopMy: //FOLLOW OUR ADVENTURES ○ Website: www.theloverspassport.com ○ Instagram: ○ Facebook: ○ Youtube: ○ Tik Tok: ○ Blog: ○ Pinterest: 📸 Travel Photography E-Book: **FTC Disclosure: This video is not sponsored. All opinions are honest and our own. Above are affiliate links which means we receive a percentage of the revenue made from purchasing products via those links. Links may be generated by Amazon or other affiliate partners and provide us with a small percentage/kickback should you use them to purchase any of the items we use. Be sure to subscribe for more travel guides, cruises, itineraries, hiking tips, gear reviews, national park guides, and other bucket list adventures! For business inquiries, please email collabs@theloverspassport.com #dolomites #italy #italiandolomites #bucketlisttravel #hikingadventures

TheLoversPassport

@TheLoversPassport

11 Dec, 25

6.3k

111

Join us on a guided tour through the Hobbiton Movie Set in New Zealand! Our tour took us throughout the Shire grounds, let us explore inside an actual hobbit hole, gave us behind the scenes sneak peaks and insider knowledge about the set and set design. 🎟️ HOBBITON MOVIE SET TOUR: (Make sure to book this at least 3 months out!!!) 🔗 Other Highly Rated Tours on New Zealand’s North Island: 🪱 Waitomo Glow Worm Caves: 🌋 Rotorua: Wai-O-Tapu Geothermal Park Entry Ticket: 💦 Huka Falls Jet Boat Experience: ⛵️ Lake Taupo Sailing to Māori Rock Carvings: 🌴 Te Pa Tu Māori Cultural Dinner Experience: 🛥️ Whitianga: 2-Hour Cathedral Cove and Volcanic Coast Cruise: 🏨 WHERE WE STAYED ON THE NORTH ISLAND: JW Marriott Auckland: 💰 SAVE MONEY ON YOUR TRIP & PLATFORMS WE USE: 🏠 Book Your Airbnb: 📲 New Zealand eSIM: (Get 5% OFF ANY HOLAFLY DATA PLAN WITH THE CODE THELOVERSPASSPORT) 🧳 Our Luggage: 🚗 Rent a car: ✈️ Get Cheap Flight Deals To Your Inbox: (Save money with code THELOVERSPASSPORT) 👚 Rent Clothes for Your Trip: Subscribe for more adventures!: //SHOP OUR FAVORITES: ○ LTK: ○ Amazon Storefront: ○ ShopMy: //FOLLOW OUR ADVENTURES ○ Website: www.theloverspassport.com ○ Instagram: ○ Facebook: ○ Youtube: ○ Tik Tok: ○ Blog: ○ Pinterest: //Adventure Photography E-Book: ○ Buy Now - **FTC Disclosure: This video is not sponsored. All opinions are honest and our own. Above are affiliate links which means we receive a percentage of the revenue made from purchasing products via those links. Links may be generated by Amazon or other affiliate partners and provide us with a small percentage/kickback should you use them to purchase any of the items we use. Be sure to subscribe for more travel guides, cruises, itineraries, hiking tips, gear reviews, national park guides, and other bucket list adventures! For business inquiries, please email collabs@theloverspassport.com #hobbiton #theshire #newzealand

prettylittlejetsetter x Away

prettylittlejetsetter

@prettylittlejetsetter

18 Jun, 26

26.6k

117

[...] in your cart RUN 🏃🩷💅🏻✈️ @Away Travel #dealsforyoudays #dfyd [...]

prettylittlejetsetter

@prettylittlejetsetter

11 Jun, 26

26.1k

173

The @Away Travel Bigger Carry on is a no [...]

prettylittlejetsetter

@prettylittlejetsetter

08 Feb, 26

1.3k

6

[...] almost a decade of use 🧳 @Away Travel #flightattendantluggage [...]

snacki123 x Away

snacki123

@snacki123

21 Jul, 26

2.4k

14

[...] your glasses when you travel! @Away Travel #awaytravel #travel [...]

snacki123

@snacki123

07 Feb, 26

2.1k

16

My fav carry on in all pink! @Away Travel #awaybags #luggage [...]

snacki123

@snacki123

04 Jan, 26

2k

12

[...] carry on bag I’ve ever owned! @Away Travel #awaybag #luggage [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (6.7%)
• Canada (4.5%)
• Brazil (2.7%)

Here is another example of Away collaborating with an influencer in United States.

drewfromladue x Away

drewfromladue

@drewfromladue

10 Jan, 26

2.2M

29.1k

#awaypartner let’s pack for japan! packing all [...]

Away's influencer activity vs. related brands

Away competes head-to-head with Monos and BÉIS Travel in premium luggage and travel essentials. All three target similar travelers and rely on creator travel diaries, packing videos, and design-led product storytelling.

Total influencer content

BÉIS Travel leads with 1.6k sponsored posts, marginally ahead of Away (1.5k posts) and Monos (464 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments.

By social platform

Away leads on Instagram and YouTube, while BÉIS Travel leads on TikTok. The gap is most notable on TikTok, with BÉIS Travel at 1.6k, Away at 830, Monos at 79 posts. Monos's activity is particularly concentrated on Instagram. BÉIS Travel has far more TikTok posts than Away and Monos, while Monos has far more Instagram posts than BÉIS Travel.

By geographical market

BÉIS Travel has the highest estimated sponsored-post volume in United States (1.2k posts, 72.5%), United Kingdom (191 posts, 11.6%), Canada (114 posts, 6.9%), suggesting a North America focus. Looking at United States specifically, the split is BÉIS Travel at 1.2k posts (72.5%), Away at 1.1k posts (74.2%), Monos at 218 posts (47%).