We analyzed 1.1k pieces of influencer content sponsored by Away over the last 12 months.
This report breaks down where & how Away invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Away, see here: Away influencers.
Away's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Away's influencer output appears relatively consistent throughout the year, averaging about 93 sponsored posts per month. July recorded the highest volume at 109 posts (17% above average), while February was the quietest at 57 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Away's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Away.
Here are 3 examples of Away's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
🧎🏻♀️here to serve 🐀nyc 💌simonacruzer@untitledsecret.com
Collaboration metrics
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Influencer bio
the life of a zillennial 📍NYC | 🏳️🌈 | (bay-shul) 📧 bashel.collabs@gmail.com
Collaboration metrics
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Influencer bio
just happy to be here and share
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Away are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 34.8% of partnerships featuring creators averaging 10K-50K views, Away's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (572.7k avg views/post):
Influencer bio
On our way 🚗
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.5k avg views/post):
Influencer bio
I love corn washington dc
Collaboration metrics
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Out of 858 unique influencers in our dataset, 13 of them (2%) posted content for Away in 3 or more separate calendar months. The most consistent partner is @andrewpolo_, who has collaborated across 8 months with 9 total posts.
Here are 3 examples of Away's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Away had the most influencer activity. 74.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Away collaborating with an influencer in United States.
Away’s DTC luggage positioning is most directly comparable to Monos and BÉIS Travel, which compete for the same modern traveler via creator trip content and product-led packing demonstrations.
Total sponsored posts tracked (last 12 months)
BÉIS Travel leads with 2.3k sponsored posts, significantly outpacing Away (1.1k posts) and Monos (709 posts). Across all three brands, the average volume is 1.4k posts, suggesting established influencer marketing investments. BÉIS Travel has far more total posts than Away and Monos.
Sponsored posts by platform
Away leads on Instagram and YouTube, while BÉIS Travel leads on TikTok. The gap is most notable on TikTok, with BÉIS Travel at 2.3k, Away at 515, Monos at 113 posts. Monos's activity is particularly concentrated on Instagram. BÉIS Travel has far more TikTok posts than Away and Monos, and it has no Instagram posts.
Estimated sponsored posts in Away's top markets
BÉIS Travel has the highest estimated sponsored-post volume in United States (1.6k posts, 71.1%), United Kingdom (273 posts, 11.9%), Canada (165 posts, 7.2%), suggesting a North America focus. Looking at United States specifically, the split is BÉIS Travel at 1.6k posts (71.1%), Away at 840 posts (74.1%), Monos at 337 posts (47.6%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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