Away Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 373 pieces of influencer content sponsored by Away over the last 12 months.
This report breaks down where & how Away invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Away, see here: Away influencers.
Influencer activity throughout the year
Away's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Away's influencer activity by month
Number of sponsored posts
Away's sponsored post volume peaks in November with 49 posts, 69% higher than the monthly average of 29. January recorded the lowest activity at 14 posts, 52% below average.
Away's influencer activity by month (views)
Total views on sponsored video posts
June generated the most views at 15.7M, while January recorded the least at 570k. Across all tracked posts in the 12-month window, average views per post were 210.9k. Interestingly, the highest-view month (June) does not align with peak post volume (November), which could indicate performance differences across months. Views appear strongest in late spring and early summer, with top-performing months concentrated from April to June. The top-performing tracked post, by @king_bashel, generated 6M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Away's sponsored influencer collaborations break down by social platform:
- Instagram: 220 posts (59%)
- TikTok: 145 posts (38.9%)
- YouTube: 8 posts (2.1%)
Away's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Away.
Here are 3 examples of Away's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
simonacruzer x Away
![Instagram post by @simonacruzer for Away. Caption reads: [...] shoes and 1 superiority complex into my....](https://images.od.modash.io/4e24443f7e04527a7a71e025dc4b46ca1b717c50)
Influencer bio
🧎🏻♀️here to serve 🐀nyc 💌simonacruzer@untitledsecret.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
king_bashel x Away
![TikTok post by @king_bashel for Away. Caption reads: [...] this desk magically take me to Italy?....](https://images.od.modash.io/ccf21d24abab1e665214b33db93f94bb4ee3014f)
Influencer bio
the life of a zillennial 📍NYC | 🏳️🌈 | (bay-shul) 📧 bashel.collabs@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
aliazaita x Away
![YouTube post by @aliazaita for Away. Caption reads: [...] community. remember to visit....](https://images.od.modash.io/a3c8d200b971706916da9131e6362607a73f00a6)
Influencer bio
just happy to be here and share
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 93.6%
- Posts: 6.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Away are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Away's influencers average views (Instagram)
Based on each influencer's average views per post
With 36% of partnerships featuring creators averaging 10K-50K views, Away's strategy suggests cost-efficiency and engagement-focused partnerships. The 100K-500K views segment is also prominent at 28%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (570.2k avg views/post):
uber x Away
![Instagram post by @uber for Away. Caption reads: [...] been upgraded ✨ We’ve teamed up with @away....](https://images.od.modash.io/218f68bf00743cd6833095a91634d16ebe7ed353)
Influencer bio
On our way 🚗
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.8k avg views/post):
mrjregis x Away
Influencer bio
Lifestyle. Family. Fashion. Houston,Tx Co-Founder of @SOSSD.co 📧: info@byjregis.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Away's repeat partnerships
Out of 312 unique influencers in our dataset, 5 of them (2%) posted content for Away in 3 or more separate calendar months. The most consistent partner is @andrewpolo_, who has collaborated across 8 months with 8 total posts.
Here are 3 examples of Away's repeat influencer partnerships, with links to the sponsored content.
andrewpolo_ x Away
![TikTok post by @andrewpolo_ for Away. Caption reads: #awaypartner @away made their big [...].](https://images.od.modash.io/b5bd328d12de02e5290f16625a3f75e36de90258)
![TikTok post by @andrewpolo_ for Away. Caption reads: #awaypartner let’s see if soft [...].](https://images.od.modash.io/36ae5fe60200214e6725f9d8461451de4a1c622d)
![TikTok post by @andrewpolo_ for Away. Caption reads: #awaypartner didn’t understand the [...].](https://images.od.modash.io/9a4dca256633dffe63354b5347828d77327c8e03)
andrewpolo_ x Away
![Instagram post by @andrewpolo_ for Away. Caption reads: [...] right, i’m talking to you 🫵 @away....](https://images.od.modash.io/777d6a683ff32b6affff050a9a5324cc90bf85ca)
![Instagram post by @andrewpolo_ for Away. Caption reads: [...] you can do this instead 😀
@away....](https://images.od.modash.io/e2b9da26e713a28798c64090434f06d15e919f63)
anna_barger x Away
![Instagram post by @anna_barger for Away. Caption reads: [...] questing, feels great ☁️🌞 @away....](https://images.od.modash.io/d2b453b848ed60cda47edeaaa04d847cbda2dddc)
![Instagram post by @anna_barger for Away. Caption reads: [...] in Amsterdam London and Paris @away....](https://images.od.modash.io/1875d8bb0902b8c7f38603d1dbd820688d0598ed)
![Instagram post by @anna_barger for Away. Caption reads: [...] solo travel vlog with my @away luggage....](https://images.od.modash.io/d4c6cf0382c9b02b4d9d5b1173a2620624cd728c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Away had the most influencer activity. 75.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.6%)
- Canada (3.7%)
- Brazil (2.6%)
Away's influencer activity by market
Here is another example of Away collaborating with an influencer in United States.
stehfuhnee_ x Away
Away's influencer activity vs. related brands
Away competes directly with BÉIS Travel and Monos in premium travel luggage that’s marketed through lifestyle creators and travel vlog integrations. They share similar customers focused on design, durability, and influencer recommendations.
Total influencer content
Away vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Monos leads with 426 sponsored posts, marginally ahead of Away (373 posts) and BÉIS Travel (313 posts). Across all three brands, the average volume is 371 posts, indicating limited or experimental influencer activity.
By social platform
Away vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Monos leads on Instagram and YouTube and BÉIS Travel leads on TikTok. The gap is most notable on TikTok, with BÉIS Travel at 313, Away at 145, Monos at 27 posts. BÉIS Travel's activity is particularly concentrated on TikTok. BÉIS Travel has no Instagram or YouTube posts in this dataset, while Away and Monos have substantial activity on those platforms.
By geographical market
Away vs. related brands influencer activity (by country)
Estimated sponsored posts in Away's top markets
Away leads in United States with 282 posts (75.7%), while Monos has the highest estimated sponsored-post volume in Canada (72 posts, 16.9%), United Kingdom (62 posts, 14.5%). Looking at United States specifically, the split is Away at 282 posts (75.7%), BÉIS Travel at 229 posts (73.1%), Monos at 198 posts (46.4%). Away's strength in United States may indicate a home-market focus, while Monos shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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