Away Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by Away over the last 12 months.
This report breaks down where & how Away invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Away, see here: Away influencers.
Influencer activity throughout the year
Away's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Away's influencer activity by month
Number of sponsored posts
Away's influencer output appears relatively consistent throughout the year, averaging about 96 sponsored posts per month. December recorded the highest volume at 113 posts (18% above average), while April was the quietest at 72 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Away's sponsored influencer collaborations break down by social platform:
- TikTok: 597 posts (52%)
- Instagram: 546 posts (47.6%)
- YouTube: 4 posts (0.3%)
Away's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Away.
Here are 3 examples of Away's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
simonacruzer x Away
![Instagram post by @simonacruzer for Away. Caption reads: [...] shoes and 1 superiority complex into my....](https://images.od.modash.io/4e24443f7e04527a7a71e025dc4b46ca1b717c50)
Influencer bio
🧎🏻♀️here to serve 🐀nyc 💌partnerships@simonacruzer.com
Collaboration metrics
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king_bashel x Away
![TikTok post by @king_bashel for Away. Caption reads: [...] this desk magically take me to Italy?....](https://images.od.modash.io/ccf21d24abab1e665214b33db93f94bb4ee3014f)
Influencer bio
the life of a zillennial 📍NYC | 🏳️🌈 | (bay-shul) 📧 bashel.collabs@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
SulwhasooUS x Away
![YouTube post by @SulwhasooUS for Away. Caption reads: [...] the journey, all thanks to our partners....](https://images.od.modash.io/f1e4822421c4138bd2c0af17b00e7fce6b0609d9)
Influencer bio
Journey to Holistic Beauty
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.5%
- Carousels: 3.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Away are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Away's influencers average views (TikTok)
Based on each influencer's average views per post
With 32.3% of partnerships featuring creators averaging 1K-5K views, Away's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 24.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (632.5k avg views/post):
marcsebastianf x Away
![TikTok post by @marcsebastianf for Away. Caption reads: [...] Pekingese and my blush trunk from @away....](https://images.od.modash.io/1578f58bf5a3eed6150f2fb752173e4bf3016e13)
Influencer bio
good things come to those who sidequest 💌MarcSebastian@rangemp.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.3k avg views/post):
chrispa46 x Away
Influencer bio
TikTok Shop Affiliate/Content Creator Email- Chris040686@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Away's repeat partnerships
Out of 855 unique influencers in our dataset, 15 of them (2%) posted content for Away in 3 or more separate calendar months. The most consistent partner is @andrewpolo_, who has collaborated across 7 months with 10 total posts.
Here are 3 examples of Away's repeat influencer partnerships, with links to the sponsored content.
andrewpolo_ x Away
![Instagram post by @andrewpolo_ for Away. Caption reads: [...] right, i’m talking to you 🫵 @away....](https://images.od.modash.io/777d6a683ff32b6affff050a9a5324cc90bf85ca)
![Instagram post by @andrewpolo_ for Away. Caption reads: [...] our hat matching either 😂 @away....](https://images.od.modash.io/1b38cf737b5184cb59e5183f2046a37e51a12c47)
![Instagram post by @andrewpolo_ for Away. Caption reads: [...] as a cropped backpack, right? @away....](https://images.od.modash.io/ff6d59fd298fd8317514562a1a479ea56952373d)
andrewpolo_ x Away
![TikTok post by @andrewpolo_ for Away. Caption reads: #awaypartner didn’t understand the [...].](https://images.od.modash.io/9a4dca256633dffe63354b5347828d77327c8e03)
![TikTok post by @andrewpolo_ for Away. Caption reads: [...] people that hate unpacking! @Away Travel’s....](https://images.od.modash.io/940fd214685a49c2c8efa43357c9e0527225b552)
![TikTok post by @andrewpolo_ for Away. Caption reads: #awaypartner somehow this is the [...].](https://images.od.modash.io/0f5e49171ddef07b1cc8275732263d91e37396ba)
kevin.vinyl x Away
![TikTok post by @kevin.vinyl for Away. Caption reads: [...] arrive in time for Christmas! @Away Travel....](https://images.od.modash.io/b1a56111b6ce9b2c7682adfb05c2d17f1a3a8ebf)
![TikTok post by @kevin.vinyl for Away. Caption reads: [...] little guy, and it’s on sale! @Away Travel....](https://images.od.modash.io/600f40685cd37b9f650be792328d7d920a40a5d1)
![TikTok post by @kevin.vinyl for Away. Caption reads: [...] the aluminum edge collection @Away Travel....](https://images.od.modash.io/76495cecf2cc6342f655fb399496ed5a6ac4c569)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Away had the most influencer activity. 75.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.5%)
- Canada (3.9%)
- Brazil (2.9%)
Away's influencer activity by market
Here is another example of Away collaborating with an influencer in United States.
stehfuhnee_ x Away
Away's influencer activity vs. related brands
Away competes directly with Monos and BÉIS Travel in premium luggage and travel accessories aimed at frequent travelers. These brands are comparable benchmarks for creator-led packing content, travel vlogs, and product feature demos.
Total influencer content
Away vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BÉIS Travel leads with 1.8k sponsored posts, significantly outpacing Away (1.1k posts) and Monos (500 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments. BÉIS Travel has more than three times as many total posts as Monos.
By social platform
Away vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Away leads on Instagram and YouTube, while BÉIS Travel leads on TikTok. The gap is most notable on TikTok, with BÉIS Travel at 1.8k, Away at 597, Monos at 82 posts. Monos's activity is particularly concentrated on Instagram. BÉIS Travel has far more TikTok posts than Away and Monos, while it has no Instagram posts.
By geographical market
Away vs. related brands influencer activity (by country)
Estimated sponsored posts in Away's top markets
Away has the highest estimated sponsored-post volume in United States (866 posts, 75.5%), United Kingdom (75 posts, 6.5%), while Monos leads in Canada with 85 posts (16.9%). Looking at United States specifically, the split is Away at 866 posts (75.5%), Monos at 231 posts (46.2%). Away's strength in United States and United Kingdom may indicate a home-market focus, while Monos shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Monos's Influencer Marketing Strategy
- BÉIS Travel's Influencer Marketing Strategy
- Peter Thomas Roth's Influencer Marketing Strategy
- BondiBoost's Influencer Marketing Strategy
- The Collagen's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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