We analyzed 2.5k pieces of influencer content sponsored by Tru Fru over the last 12 months.
This report breaks down where & how Tru Fru invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Tru Fru, see here: Tru Fru influencers.
Tru Fru's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Tru Fru's influencer activity appears to have tapered over the year, from 330 posts in January down to 113 in December. January was the busiest month at 330 posts, 63% above the monthly average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Tru Fru's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Tru Fru.
Here are 1 examples of Tru Fru's recent sponsored collaborations (one each for TikTok).
Influencer bio
More Content: @imeatingshhhhh 📧: shhhhimeating@jakerosenentertainment.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Tru Fru are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Tru Fru's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.8M avg views/post):
Influencer bio
MukBANGERZ🔥 260K+ Instagram | 350K+ YouTube Email: madison@cmgworldwide.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.0k avg views/post):
Influencer bio
lifestyle+review content💋 MI📍 email: emilydeweerd22@gmail.com (spam account)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 1.5k unique influencers in our dataset, 81 of them (5%) posted content for Tru Fru in 3 or more separate calendar months. The most consistent partner is @colinwingerter, who has collaborated across 10 months with 22 total posts.
Here are 3 examples of Tru Fru's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Tru Fru competes in snackable, treat-style food products; Nerdy Nuts and Amos Sweets target adjacent impulse-snacking audiences and are good benchmarks for influencer taste tests, gifting, and viral snack content.
Total sponsored posts tracked (last 12 months)
Nerdy Nuts leads with 9k sponsored posts, significantly outpacing Tru Fru (2.5k posts) and Amos Sweets (1.4k posts). Across all three brands, the average volume is 4.3k posts, indicating mature, scaled influencer programs. Nerdy Nuts has several times more total posts than Tru Fru and Amos Sweets.
Sponsored posts by platform
Among these brands, Amos Sweets leads on Instagram and YouTube and Nerdy Nuts leads on TikTok. The gap is most notable on TikTok, with Nerdy Nuts at 9k, Tru Fru at 2.5k, Amos Sweets at 1.3k posts. Tru Fru's activity is particularly concentrated on TikTok. Tru Fru’s posting is concentrated on TikTok, while Nerdy Nuts also posts far more on TikTok than the other brands.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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