We analyzed 2.3k pieces of influencer content sponsored by BÉIS Travel over the last 12 months.
This report breaks down where & how BÉIS Travel invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BÉIS Travel, see here: BÉIS Travel influencers.
BÉIS Travel's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
BÉIS Travel's influencer output appears relatively consistent throughout the year, averaging about 190 sponsored posts per month. March recorded the highest volume at 263 posts (38% above average), while February was the quietest at 71 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BÉIS Travel's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BÉIS Travel.
Here are 1 examples of BÉIS Travel's recent sponsored collaborations (one each for TikTok).
Influencer bio
KALOGERASISTERS kalogeras@night.co SNAP Kalogeraseliana @Noah Risling 🫶🏻
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers BÉIS Travel are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 35.3% of partnerships featuring creators averaging 1K-5K views, BÉIS Travel's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.5M avg views/post):
Influencer bio
events, celebs, movies, music + more 📍los angeles + beyond 💌: karlinacallee@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
beauty, fashion, fun & motherhood 📍: a new yorker in miami info@farahpink.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 1.6k unique influencers in our dataset, 41 of them (3%) posted content for BÉIS Travel in 3 or more separate calendar months. The most consistent partner is @ayeitsanju, who has collaborated across 11 months with 51 total posts.
Here are 3 examples of BÉIS Travel's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where BÉIS Travel had the most influencer activity. 71.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of BÉIS Travel collaborating with an influencer in United States.
BÉIS Travel competes in travel luggage and accessories, where Away and Monos are the most comparable DTC travel brands with strong creator travel content and premium-functionality messaging.
Total sponsored posts tracked (last 12 months)
BÉIS Travel leads with 2.3k sponsored posts, significantly outpacing Away (1.1k posts) and Monos (709 posts). Across all three brands, the average volume is 1.4k posts, suggesting established influencer marketing investments. BÉIS Travel has more total posts than Away and Monos combined.
Sponsored posts by platform
BÉIS Travel leads on TikTok, while Away has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with BÉIS Travel at 2.3k, Away at 515, Monos at 113 posts. BÉIS Travel's activity is particularly concentrated on TikTok. On TikTok, BÉIS Travel has more posts than Away and Monos combined, while on Instagram BÉIS Travel has no posts and Away and Monos each have several hundred.
Estimated sponsored posts in BÉIS Travel's top markets
BÉIS Travel has the highest estimated sponsored-post volume in United States (1.6k posts, 71.1%), United Kingdom (273 posts, 11.9%), Canada (165 posts, 7.2%), suggesting a North America focus. Looking at United States specifically, the split is BÉIS Travel at 1.6k posts (71.1%), Away at 840 posts (74.1%), Monos at 337 posts (47.6%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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