We analyzed 1.6k pieces of influencer content sponsored by BÉIS Travel over the last 12 months.
This report breaks down where & how BÉIS Travel invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BÉIS Travel, see here: BÉIS Travel influencers.
BÉIS Travel's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
BÉIS Travel's sponsored post volume appears to trend upward over the 12-month period, rising from 155 posts in January to 206 in December. The peak month, November, reached 219 posts, 60% higher than the monthly average of 137.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BÉIS Travel's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BÉIS Travel.
Here are 2 examples of BÉIS Travel's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
KALOGERASISTERS snap: kalogeraseliana kalogeras@night.co I 🫶🏻 Noah
Collaboration metrics
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Influencer bio
Welcome to my channel! ✨ I’m Lizzy —a 29-year-old wife and dog mom, sharing homemaking inspiration, cleaning motivation, home decorating, shopping vlogs, and hauls. After 5 years on YouTube, my goal is to help you love your home and find joy in everyday routines. Thanks for being here! Business inquiries: lizzy@honestinfluence.io
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers BÉIS Travel are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 37% of partnerships featuring creators averaging 1K-5K views, BÉIS Travel's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.8M avg views/post):
Influencer bio
your NorCal bestie fashion, food & travel for inquiries ✉️ : vtsisun@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.3k avg views/post):
Influencer bio
men's lifestyle, home, tech los angeles ✉️ stelios@talent.influencers.com
Collaboration metrics
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Out of 1.2k unique influencers in our dataset, 23 of them (2%) posted content for BÉIS Travel in 3 or more separate calendar months. The most consistent partner is @ayeitsanju, who has collaborated across 10 months with 47 total posts.
Here are 3 examples of BÉIS Travel's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where BÉIS Travel had the most influencer activity. 72.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of BÉIS Travel collaborating with an influencer in United States.
BÉIS Travel competes directly with Monos and Away in luggage and travel essentials marketed through aesthetic, creator-led travel content. All three target frequent travelers seeking functional design and strong brand identity.
Total sponsored posts tracked (last 12 months)
BÉIS Travel leads with 1.6k sponsored posts, marginally ahead of Away (1.5k posts) and Monos (464 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments.
Sponsored posts by platform
BÉIS Travel leads on TikTok, while Away has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with BÉIS Travel at 1.6k, Away at 830, Monos at 79 posts. BÉIS Travel's activity is particularly concentrated on TikTok. BÉIS Travel has far more TikTok posts than Monos and Away, while Monos and Away have Instagram posts and BÉIS Travel has none.
Estimated sponsored posts in BÉIS Travel's top markets
BÉIS Travel has the highest estimated sponsored-post volume in United States (1.2k posts, 72.5%), United Kingdom (191 posts, 11.6%), Canada (114 posts, 6.9%), suggesting a North America focus. Looking at United States specifically, the split is BÉIS Travel at 1.2k posts (72.5%), Away at 1.1k posts (74.2%), Monos at 218 posts (47%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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