We analyzed 303 pieces of influencer content sponsored by BÉIS Travel over the last 12 months.
This report breaks down where & how BÉIS Travel invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BÉIS Travel, see here: BÉIS Travel influencers.
BÉIS Travel's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
Number of sponsored posts
BÉIS Travel's sponsored post volume appears to trend upward over the 12-month period, rising from 23 posts in January to 40 in December. The peak month, March, reached 54 posts, 116% higher than the monthly average of 25.
Total views on sponsored video posts
December generated the most views at 16.5M, while February recorded the least at 2.3k. Across all tracked posts in the 12-month window, average views per post were 103.7k. Interestingly, the highest-view month (December) does not align with peak post volume (March), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @eliana.kalogeras, generated 7.2M views.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BÉIS Travel's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BÉIS Travel.
Here are 1 examples of BÉIS Travel's recent sponsored collaborations (one each for TikTok).
Influencer bio
KALOGERASISTERS kalogeras@night.co SNAP Kalogeraseliana @Noah Risling 🫶🏻
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers BÉIS Travel are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 37.2% of partnerships featuring creators averaging 1K-5K views, BÉIS Travel's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.8M avg views/post):
Influencer bio
your NorCal bestie fashion, food & travel for inquiries ✉️ : vtsisun@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.7k avg views/post):
Influencer bio
living a cozy life I love & sharing it💫 hobbies • favorites • lifestyle 💌 kendall@socialxtalent.com SoCal | home finds → @KENDALL
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 253 unique influencers in our dataset, 4 of them (2%) posted content for BÉIS Travel in 3 or more separate calendar months. The most consistent partner is @ayeitsanju, who has collaborated across 4 months with 4 total posts.
Here are 3 examples of BÉIS Travel's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where BÉIS Travel had the most influencer activity. 73.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of BÉIS Travel collaborating with an influencer in United States.
BÉIS Travel competes with Monos and Away in modern, design-led luggage and travel essentials. All three rely on travel creators for packing content, product organization demos, and aspirational trip storytelling.
Total sponsored posts tracked (last 12 months)
Monos leads with 426 sponsored posts, marginally ahead of Away (373 posts) and BÉIS Travel (303 posts). Across all three brands, the average volume is 367 posts, indicating limited or experimental influencer activity.
Sponsored posts by platform
BÉIS Travel leads on TikTok, while Monos has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with Monos at 383, Away at 220, BÉIS Travel at 0 posts. BÉIS Travel's activity is particularly concentrated on TikTok. BÉIS Travel’s posts are concentrated on TikTok, while Monos posts far more on Instagram.
Estimated sponsored posts in BÉIS Travel's top markets
Away leads in United States with 282 posts (75.7%), while Monos has the highest estimated sponsored-post volume in Canada (72 posts, 16.9%), United Kingdom (62 posts, 14.5%). Looking at United States specifically, the split is Away at 282 posts (75.7%), BÉIS Travel at 224 posts (73.8%), Monos at 198 posts (46.4%).
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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