Liquid Death Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.0k pieces of influencer content sponsored by Liquid Death over the last 12 months.
This report breaks down where & how Liquid Death invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Liquid Death, see here: Liquid Death influencers.
Influencer activity throughout the year
Liquid Death's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Liquid Death's influencer activity by month
Number of sponsored posts
Liquid Death's sponsored post volume peaks in January with 208 posts, 148% higher than the monthly average of 84. April recorded the lowest activity at 18 posts, 79% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Liquid Death's sponsored influencer collaborations break down by social platform:
- Instagram: 462 posts (45.8%)
- TikTok: 436 posts (43.3%)
- YouTube: 110 posts (10.9%)
Liquid Death's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Liquid Death.
Here are 3 examples of Liquid Death's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
elfcosmetics x Liquid Death
Influencer bio
The best of beauty for every 👀👄🤩 ✨e.l.f. Clean. Vegan. Cruelty-free. Fair Trade Certified. @elfskincare = our skincare BFF
Collaboration metrics
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vflow_xo x Liquid Death
Influencer bio
📧: Vanessa@trashygasstationlady.com
Collaboration metrics
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dangmolee x Liquid Death
Influencer bio
기본적인 채널의 주제는 지식입니다 주 업로드는 인물 역사 경제(기업과 브랜드) 재미있는 지식 그리고 위 3개 그리고 이야기에 대한 뒷이야기를 모아놓은 몰랐던 사실편이며 주제를 하나 정해서 다큐같이 시리즈를 만들기도 합니다 (현재는 종교 조폭 스페셜이 만들어지고 있습니다)
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 74.2%
- Posts: 25.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Liquid Death are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Liquid Death's influencers average views (Instagram)
Based on each influencer's average views per post
With 33.5% of partnerships featuring creators averaging 10K-50K views, Liquid Death's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (69.1k avg views/post):
chelseyceja x Liquid Death
![Instagram post by @chelseyceja for Liquid Death. Caption reads: [...] without leaving the scene. Aprés x Liquid....](https://images.od.modash.io/2f9046df87809a39095c1b213b2f9860202275d2)
Influencer bio
chicana | beauty + style luxe dark mininalism | elevated everyday aesthetic 📧 chelseyxceja@gmail.com 🇲🇽🇺🇸 RVA, VA
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.3k avg views/post):
willcarsola x Liquid Death
Influencer bio
Creative Director at @liquiddeath. Co-creator of Mr. Pickles on @adultswim. Dad at @demonicdads
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Liquid Death's repeat partnerships
Out of 728 unique influencers in our dataset, 7 of them (1%) posted content for Liquid Death in 3 or more separate calendar months. The most consistent partner is @Tim_Black, who has collaborated across 11 months with 97 total posts. @Tim_Black alone accounts for 10% of all tracked sponsored content.
Here are 3 examples of Liquid Death's repeat influencer partnerships, with links to the sponsored content.
Tim_Black x Liquid Death
![YouTube post by @Tim_Black for Liquid Death. Caption reads: [...] TIM BLACK for 20% off - ► Liquid Death:....](https://images.od.modash.io/c39573920705ccff5e882204e64b724961be3d80)
![YouTube post by @Tim_Black for Liquid Death. Caption reads: [...] and make a purchase ► Liquid Death: Amazing....](https://images.od.modash.io/946045c7b645e93ffc4aa01340c873e6e6294cf8)
![YouTube post by @Tim_Black for Liquid Death. Caption reads: [...] TIM BLACK for 20% off - ► Liquid Death:....](https://images.od.modash.io/4c892e7e7b36deb76e72793e0855181cef83e4be)
mayraalexaldama x Liquid Death
![TikTok post by @mayraalexaldama for Liquid Death. Caption reads: [...] have been fueled by @Liquid Death these last....](https://images.od.modash.io/0dd364345a608c51c0ca1522906995439a7e0164)
![TikTok post by @mayraalexaldama for Liquid Death. Caption reads: @Liquid Death is the only thing getting [...].](https://images.od.modash.io/aaea79493af98763532289ad4fb901094727c468)
roninxavier x Liquid Death
![TikTok post by @roninxavier for Liquid Death. Caption reads: @Liquid Death thoughts and prayers to [...].](https://images.od.modash.io/003d22f111c847912d4b371811af5d471c61bd9c)
![TikTok post by @roninxavier for Liquid Death. Caption reads: [...] the Breakfast of Champions @Liquid Death....](https://images.od.modash.io/850a0c9a22b85af8d6aea6ef3135a52cc3e02311)
![TikTok post by @roninxavier for Liquid Death. Caption reads: MY LIQUID DEATH! @Liquid Death #liquiddeath [...].](https://images.od.modash.io/cf396eb5ec1b938ba73385ce1448a6c3e2290b42)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Liquid Death had the most influencer activity. 73.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.5%)
- Brazil (4.5%)
- Canada (3.5%)
Liquid Death's influencer activity by market
Here is another example of Liquid Death collaborating with an influencer in United States.
bluethunder x Liquid Death
Liquid Death's influencer activity vs. related brands
Liquid Death competes with Vita Coco and OLIPOP for beverage consumers who buy into brand personality as much as the product. All three are strong influencer benchmarks for lifestyle integration, taste-led content, and culturally driven collaborations.
Total influencer content
Liquid Death vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OLIPOP leads with 5.4k sponsored posts, significantly outpacing Vita Coco (3.4k posts) and Liquid Death (1k posts). Across all three brands, the average volume is 3.3k posts, indicating mature, scaled influencer programs. Vita Coco and OLIPOP have multiple times more total posts than Liquid Death.
By social platform
Liquid Death vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Liquid Death leads on YouTube, while OLIPOP has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with OLIPOP at 2.7k, Vita Coco at 1.1k, Liquid Death at 462 posts. On Instagram and TikTok, Vita Coco and OLIPOP have multiple times more posts than Liquid Death.
By geographical market
Liquid Death vs. related brands influencer activity (by country)
Estimated sponsored posts in Liquid Death's top markets
OLIPOP has the highest estimated sponsored-post volume in United States (4.4k posts, 82%), Canada (144 posts, 2.7%), suggesting a North America focus, while Vita Coco has the highest estimated sponsored-post volume in United Kingdom (462 posts, 13.6%), Brazil (119 posts, 3.5%). Looking at United States specifically, the split is OLIPOP at 4.4k posts (82%), Vita Coco at 2.1k posts (61.4%), Liquid Death at 738 posts (73.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Vita Coco's Influencer Marketing Strategy
- OLIPOP's Influencer Marketing Strategy
- Physicians Formula's Influencer Marketing Strategy
- Epomaker's Influencer Marketing Strategy
- Glamnetic's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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