Liquid Death Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.4k pieces of influencer content sponsored by Liquid Death over the last 12 months.
This report breaks down where & how Liquid Death invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Liquid Death, see here: Liquid Death influencers.
Influencer activity throughout the year
Liquid Death's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Liquid Death's influencer activity by month
Number of sponsored posts
Liquid Death's influencer activity appears to have tapered over the year, from 207 posts in January down to 45 in December. June was the busiest month at 222 posts, 87% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Liquid Death's sponsored influencer collaborations break down by social platform:
- TikTok: 693 posts (48.1%)
- Instagram: 552 posts (38.3%)
- YouTube: 197 posts (13.7%)
Liquid Death's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Liquid Death.
Here are 3 examples of Liquid Death's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
elfcosmetics x Liquid Death
Influencer bio
The best of beauty for every 👀👄🤩 ✨e.l.f. Clean. Vegan. Cruelty-free. Fair Trade Certified. @elfskincare = our skincare BFF
Collaboration metrics
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vflow_xo x Liquid Death
Influencer bio
Voice over content: @Trashygasstationlady 📧: Vanessa@trashygasstationlady.com
Collaboration metrics
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Tim_Black x Liquid Death
![YouTube post by @Tim_Black for Liquid Death. Caption reads: [...] click through and make a purchase ► Liquid....](https://images.od.modash.io/ec2de3e3863eb5dd5adbdf78cffb4dbf51deb4d9)
Influencer bio
The voice of the people. People over Profit, Party, or Politics.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.3%
- Carousels: 1.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Liquid Death are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Liquid Death's influencers average views (TikTok)
Based on each influencer's average views per post
Liquid Death's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.2M avg views/post):
m_wesly99 x Liquid Death
Influencer bio
Vegan Athlete 🌱 Foodie🍔 YT:mattwgrant IG: mattwgrant 📧matthewgrant682@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.3k avg views/post):
kylenicholsn x Liquid Death
Influencer bio
Kyle's Test Kitchen coffee connoisseur and what not 🤠 coffee | food | real estate | lifestyle 📩: kylestestkitchen@gmail.com
Collaboration metrics
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Liquid Death's repeat partnerships
Out of 821 unique influencers in our dataset, 8 of them (1%) posted content for Liquid Death in 3 or more separate calendar months. The most consistent partner is @Tim_Black, who has collaborated across 11 months with 177 total posts. @Tim_Black alone accounts for 12% of all tracked sponsored content.
Here are 3 examples of Liquid Death's repeat influencer partnerships, with links to the sponsored content.
Tim_Black x Liquid Death
![YouTube post by @Tim_Black for Liquid Death. Caption reads: [...] and make a purchase ► Liquid Death: Amazing....](https://images.od.modash.io/f1e982499ca78c495d694e7c16576fc9092cad77)
![YouTube post by @Tim_Black for Liquid Death. Caption reads: [...] and make a purchase ► Liquid Death: Amazing....](https://images.od.modash.io/15513ef3b1df3ec1c5f69e06ba1defe1e02def84)
vanillawafer176 x Liquid Death
![YouTube post by @vanillawafer176 for Liquid Death. Caption reads: [...] of the Vanillawafer Channel Liquid Death:....](https://images.od.modash.io/522e814b1d4450b85a4537df2d39ce3fcc9766e7)
![YouTube post by @vanillawafer176 for Liquid Death. Caption reads: [...] of the Vanillawafer Channel Liquid Death:....](https://images.od.modash.io/a8ed11f3f16fc7ee958078912194bc7d6bb124c4)
![YouTube post by @vanillawafer176 for Liquid Death. Caption reads: [...] of the Vanillawafer Channel Liquid Death:....](https://images.od.modash.io/6434874a8033703f2f6dbc89cbcf82146677160b)
jordann_wetters x Liquid Death
![Instagram post by @jordann_wetters for Liquid Death. Caption reads: [...] yourself a favor and grab a Liquid Death....](https://images.od.modash.io/c1900b73e0823043e7f4ebeb87cabbdb182c630e)
![Instagram post by @jordann_wetters for Liquid Death. Caption reads: [...] Michigan content creator | liquid death |.](https://images.od.modash.io/fe6125f25e3cc4cec8f5f301f6d6d3ae068714f5)
![Instagram post by @jordann_wetters for Liquid Death. Caption reads: [...] to Target and stock up on @liquiddeath while....](https://images.od.modash.io/9fca6dd74627b06c8377f75ddab507a720ec5643)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Liquid Death had the most influencer activity. 73.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.2%)
- Brazil (4%)
- Canada (3.8%)
Liquid Death's influencer activity by market
Here is another example of Liquid Death collaborating with an influencer in United States.
bluethunder x Liquid Death
Liquid Death's influencer activity vs. related brands
Liquid Death competes for beverage mindshare with OLIPOP and Poppi among health- and culture-conscious consumers. All three brands rely on high-shareability creator content and strong brand voice to drive trial and repeat purchase.
Total influencer content
Liquid Death vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Poppi leads with 9.7k sponsored posts, significantly outpacing OLIPOP (6k posts) and Liquid Death (1.4k posts). Across all three brands, the average volume is 5.7k posts, indicating mature, scaled influencer programs. OLIPOP and Poppi have multiple times more total posts than Liquid Death.
By social platform
Liquid Death vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Poppi leads on Instagram and TikTok and OLIPOP leads on YouTube. The gap is most notable on TikTok, with Poppi at 6.8k, OLIPOP at 2.7k, Liquid Death at 693 posts. Poppi's activity is particularly concentrated on TikTok. On TikTok, Poppi has multiple times more posts than Liquid Death and OLIPOP.
By geographical market
Liquid Death vs. related brands influencer activity (by country)
Estimated sponsored posts in Liquid Death's top markets
Poppi has the highest estimated sponsored-post volume in United States (7.6k posts, 78.2%), Canada (572 posts, 5.9%), United Kingdom (378 posts, 3.9%), suggesting a North America focus, while Liquid Death leads in Brazil with 58 posts (4%). Looking at United States specifically, the split is Poppi at 7.6k posts (78.2%), OLIPOP at 4.9k posts (82.8%), Liquid Death at 1.1k posts (73.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OLIPOP's Influencer Marketing Strategy
- Poppi's Influencer Marketing Strategy
- Physicians Formula's Influencer Marketing Strategy
- Epomaker's Influencer Marketing Strategy
- BondiBoost's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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