Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Liquid Death Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 1,280 sponsored posts from Liquid Death across TikTok, Instagram and YouTube over the last 12 months.
See where Liquid Death invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, September was 168.1% more active in terms of posting frequency.
Social platforms breakdown
Where Liquid Death's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Liquid Death's accounts
TikTok673
Instagram523
YouTube84
Content format by platform
Share of all sponsored posts.
Instagram · Reels
39.5%
Instagram · Feed Posts
1.3%
TikTok · Posts
52.6%
YouTube · Long-form
4.5%
YouTube · Shorts
2.0%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
39.5%
Instagram · Feed Posts
1.3%
TikTok · Posts
52.6%
YouTube · Long-form
4.5%
YouTube · Shorts
2.0%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Liquid Death's sponsored posts perform
Reach and engagement across all 1,280 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
108K
Average views per post
1.3K
Median views per post
129M
Total views
$3M
Estimated media value
5.4%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@vflow_xoView on TikTok ↗
New Liquid Death Sparking Energy Drink “iTs OnLy oNe [...]
22.9M Post views
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@lifewithlynzView on TikTok ↗
caffeine = dopamine 🤌🏼 Fueled by @Liquid Death energy today!😍 #ad
10.9M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@elfcosmeticsView on Instagram ↗
The @elfcosmetics x @liquiddeath sequel is here. ☠️ Soothe the torment [...]
7.5M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Liquid Death works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Liquid Death's influencers by average views per post
Share of the 505 creators in this dataset
<1K
37.4%
1K-5K
21.0%
5K-10K
7.9%
10K-50K
16.2%
50K-100K
3.8%
100K-500K
7.5%
500K+
6.1%
Top influencers Liquid Death works with
Liquid Death's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@vflow_xoTikTok122.9M
2
@lifewithlynzTikTok514M
3
@elfcosmeticsInstagram17.5M
4
@napualaniiiiTikTok86.7M
5
@trashygasstationladyInstagram15.3M
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Liquid Death works with creators once, or builds an ongoing roster.
Repeat creators make up 19.1% of Liquid Death's creator network and generate 24.7% of total reach. The charts below show how often those partnerships recur and how much of Liquid Death's audience reach they account for.
Repeat creators make up 19.1% of Liquid Death's creator network and generate 24.7% of total reach. The charts below show how often those partnerships recur and how much of Liquid Death's audience reach they account for.
One-off vs. repeat creators
Share of 544 creators
Months active
Repeat creators only
2 months
87.5%
3 months
11.5%
4+ months
1.0%
Repeat partnerships at a glance
24.7%
of total reach comes from repeat creators
5.1
average posts per repeat creator
10 months
longest running partnership
Creators Liquid Death works with repeatedly
@Tim_BlackView on YouTube ↗
[...] click through and make a purchase ► Liquid Death: Amazing Canned Water Better Than EVER [...]
45.2K Post views
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@akitodukzView on TikTok ↗
Check out target for @Liquid Death ice tea!! #ad #liquiddeath
385 Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@napualaniiiiView on Instagram ↗
[...] macros but need a sweet treat🤌🏽 @liquiddeath #paidpartnership #ad #liquiddeath [...]
4.9K Post views
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Liquid Death's most loyal creators
@Tim_Black
Months active10
Posts79
Total engagement56.8K
@akitodukz
Months active3
Posts16
Total engagement205
@napualaniiii
Months active3
Posts13
Total engagement2.8K
Geographical breakdown
The markets where Liquid Death's sponsored creators are based. 100.0% of sponsored posts came from creators based in 3 markets. United States and Canada lead at 99.0% and 0.8%.
Sponsored posts by creator location
Top 3 markets
United States
99.0%
Canada
0.8%
Turkey
0.2%
Liquid Death vs. related brands
How Liquid Death's influencer activity compares with other food & drink brands.
Sponsored posts, last 12 months
Liquid Death vs. related brands
3.6K posts
2.7K posts
1.3K posts
Frequently asked questions
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