Magic Spoon Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.1k pieces of influencer content sponsored by Magic Spoon over the last 12 months.
This report breaks down where & how Magic Spoon invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Magic Spoon, see here: Magic Spoon influencers.
Influencer activity throughout the year
Magic Spoon's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Magic Spoon's influencer activity by month
Number of sponsored posts
Magic Spoon's sponsored post volume peaks in January with 297 posts, 71% higher than the monthly average of 174. July recorded the lowest activity at 76 posts, 56% below average. This could reflect a holiday-focused influencer strategy.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Magic Spoon's sponsored influencer collaborations break down by social platform:
- TikTok: 1.6k posts (73.2%)
- Instagram: 364 posts (16.9%)
- YouTube: 211 posts (9.8%)
Magic Spoon's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Magic Spoon.
Here are 3 examples of Magic Spoon's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
just.jueit x Magic Spoon
Influencer bio
📍NYC Flexibly discipline coaching for high-performing humans ⬇️ Strength. Endurance. Sustainability.
Collaboration metrics
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tiktok_shop_mama x Magic Spoon
Influencer bio
✨ Kids • Home • Lifestyle • School 💕 💕 Toys • Family • Games •✨
Collaboration metrics
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KPassionate x Magic Spoon
![YouTube post by @KPassionate for Magic Spoon. Caption reads: [...] KPASSIONATE at checkout, or look for Magic....](https://images.od.modash.io/71ddb7512494f17fbbdd741dc0da22e298ebeced)
Influencer bio
I'm a marine biologist and come with me to explore ocean news and the science behind viral animal stories. From orcas eating great white shark livers, Neil the Seal, the invisible barriers animals do not cross, to how we know Megalodon is extinct. My goal has always been to use my passion for animals like whales, sea otters, and walruses to form a connection with people and inspire them to engage in ocean conservation. Kristyn@greenlightgroup.co
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.7%
- Carousels: 4.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Magic Spoon are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Magic Spoon's influencers average views (TikTok)
Based on each influencer's average views per post
With 66% of partnerships featuring creators averaging <1K views, Magic Spoon's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (75.2k avg views/post):
trintheweirdo x Magic Spoon
Influencer bio
YT: allof.trinity IG: allof.trinity Gaming YT: Infinitrin Twitch: infinitrinn
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.1k avg views/post):
beautyqueen_2024 x Magic Spoon
Influencer bio
Todo lo puedo en Cristo que me fortalece.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Magic Spoon's repeat partnerships
Out of 1.4K unique influencers in our dataset, 43 of them (3%) posted content for Magic Spoon in 3 or more separate calendar months. The most consistent partner is @MurrayNJ08, who has collaborated across 11 months with 39 total posts.
Here are 3 examples of Magic Spoon's repeat influencer partnerships, with links to the sponsored content.
MurrayNJ08 x Magic Spoon
![YouTube post by @MurrayNJ08 for Magic Spoon. Caption reads: [...] taste like dirt? Try Magic Spoon Today with....](https://images.od.modash.io/9b45bcd12a1b10ef71855f2b408188deee5d6074)
![YouTube post by @MurrayNJ08 for Magic Spoon. Caption reads: [...] taste like dirt? Try Magic Spoon Today with....](https://images.od.modash.io/348067aec23444ec3c1d06c797301f800e677cd7)
![YouTube post by @MurrayNJ08 for Magic Spoon. Caption reads: [...] taste like dirt? Try Magic Spoon Today with....](https://images.od.modash.io/618206a62c1d5fa4cf27346e49934f00dcbd691d)
bertkreischer x Magic Spoon
![YouTube post by @bertkreischer for Magic Spoon. Caption reads: [...] Dew in stores near you. Magic Spoon - You....](https://images.od.modash.io/a0baaa21841af4a519a201d1c443f9af887f9714)
![YouTube post by @bertkreischer for Magic Spoon. Caption reads: [...] Kevin Foley Sponsors: Magic Spoon - You can....](https://images.od.modash.io/ede54135dd1c074f85604087b3c637d9d4b685a3)
![YouTube post by @bertkreischer for Magic Spoon. Caption reads: [...] at checkout, only at Magic Spoon - You can....](https://images.od.modash.io/0e9356f76cb96b841715764d9d8fb5a4eced5209)
SantagatoStudios x Magic Spoon
![YouTube post by @SantagatoStudios for Magic Spoon. Caption reads: [...] This video is sponsored by Magic Spoon Get....](https://images.od.modash.io/561781560246213090d974c7e46ba17fe4313757)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Magic Spoon had the most influencer activity. 75.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.6%)
- Canada (5.7%)
- Australia (2.6%)
Magic Spoon's influencer activity by market
Here is another example of Magic Spoon collaborating with an influencer in United States.
MeidasTouch x Magic Spoon
Magic Spoon's influencer activity vs. related brands
Magic Spoon’s better-for-you pantry positioning overlaps with Kodiak Cakes’ protein-forward breakfast staples and BOLD SNACKS’ functional snacking, making them strong peers for creator taste tests and macros-focused messaging.
Total influencer content
Magic Spoon vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Magic Spoon leads with 2.1K sponsored posts, significantly outpacing Kodiak Cakes (1.6K posts) and BOLD SNACKS (1.3K posts). Across all three brands, the average volume is 1.7K posts, suggesting established influencer marketing investments.
By social platform
Magic Spoon vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Magic Spoon leads on TikTok and YouTube, while BOLD SNACKS leads on Instagram. The gap is most notable on TikTok, with Magic Spoon at 1.6K, Kodiak Cakes at 645, BOLD SNACKS at 318 posts. Magic Spoon's activity is particularly concentrated on TikTok. Magic Spoon has far more TikTok posts than Kodiak Cakes and BOLD SNACKS.
By geographical market
Magic Spoon vs. related brands influencer activity (by country)
Estimated sponsored posts in Magic Spoon's top markets
Magic Spoon has the highest estimated sponsored-post volume in United States (1.6K posts, 75.2%), United Kingdom (142 posts, 6.6%), Canada (122 posts, 5.7%), suggesting a North America focus, while BOLD SNACKS has the highest estimated sponsored-post volume in Brazil (1.2K posts, 95.7%), Portugal (9 posts, 0.7%). Looking at United States specifically, the split is Magic Spoon at 1.6K posts (75.2%), Kodiak Cakes at 1.3K posts (82.3%), BOLD SNACKS at 26 posts (2%). Magic Spoon's strength in United States and United Kingdom may indicate a home-market focus, while BOLD SNACKS shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kodiak Cakes's Influencer Marketing Strategy
- BOLD SNACKS's Influencer Marketing Strategy
- Goodevas's Influencer Marketing Strategy
- currentbody's Influencer Marketing Strategy
- MuscleBlaze's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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