We analyzed 3.0k pieces of influencer content sponsored by Magic Spoon over the last 12 months.
This report breaks down where & how Magic Spoon invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Magic Spoon, see here: Magic Spoon influencers.
Magic Spoon's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Magic Spoon's influencer output appears relatively consistent throughout the year, averaging about 249 sponsored posts per month. April recorded the highest volume at 321 posts (29% above average), while February was the quietest at 175 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Magic Spoon's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Magic Spoon.
Here are 3 examples of Magic Spoon's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Lifestyle & Home | 🖤🐆🖤 Restocks & Organizing | 💌carlieasmrlie@gmail.com
Collaboration metrics
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Influencer bio
Mom of 9 | Real life & real chaos Family • Food • Home • Lifestyle 📩 contact@mzkora.com
Collaboration metrics
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Influencer bio
I make cartoon on my main account, but i make other stuff here :)
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Magic Spoon are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 60.5% of partnerships featuring creators averaging <1K views, Magic Spoon's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (259.2k avg views/post):
Influencer bio
Cleaning✨Restocking✨Organizing Business inquiries ⬇️ Rosannagray1984@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.6k avg views/post):
Influencer bio
Moms over 40 who love comfortable yet still cute • Everyday Comfortably Clothes • Walking • Weights • Useful Products • Follow if this season is similar 💕
Collaboration metrics
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Out of 1.6k unique influencers in our dataset, 78 of them (5%) posted content for Magic Spoon in 3 or more separate calendar months. The most consistent partner is @thedavidpakmanshow, who has collaborated across 10 months with 22 total posts.
Here are 3 examples of Magic Spoon's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Magic Spoon had the most influencer activity. 75.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Magic Spoon collaborating with an influencer in United States.
Magic Spoon competes in better-for-you breakfast and snack foods, overlapping with Kodiak Cakes and BOLD SNACKS on protein-forward positioning. They share the same fitness and health-conscious creator audiences focused on macros and convenience.
Total sponsored posts tracked (last 12 months)
BOLD SNACKS leads with 3.2k sponsored posts, marginally ahead of Magic Spoon (3k posts) and Kodiak Cakes (180 posts). Across all three brands, the average volume is 2.1k posts, indicating mature, scaled influencer programs. Magic Spoon and BOLD SNACKS have multiple times more total posts than Kodiak Cakes.
Sponsored posts by platform
Magic Spoon leads on TikTok and YouTube, while BOLD SNACKS leads on Instagram. The gap is most notable on Instagram, with BOLD SNACKS at 2.6k, Magic Spoon at 282, Kodiak Cakes at 180 posts. Magic Spoon's activity is particularly concentrated on TikTok. On TikTok and YouTube, Magic Spoon has multiple times more posts than BOLD SNACKS, while Kodiak Cakes has none.
Estimated sponsored posts in Magic Spoon's top markets
BOLD SNACKS has the highest estimated sponsored-post volume in Brazil (3.1k posts, 95.4%), Portugal (19 posts, 0.6%), while Magic Spoon has the highest estimated sponsored-post volume in United States (2.3k posts, 75.4%), United Kingdom (205 posts, 6.8%), Canada (174 posts, 5.8%), suggesting a North America focus. Magic Spoon's strength in United States and United Kingdom may indicate a home-market focus, while BOLD SNACKS shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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