Magic Spoon Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.3k pieces of influencer content sponsored by Magic Spoon over the last 12 months.

This report breaks down where & how Magic Spoon invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Magic Spoon, see here: Magic Spoon influencers.

Influencer activity throughout the year

Magic Spoon's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Magic Spoon's influencer output appears relatively consistent throughout the year, averaging about 188 sponsored posts per month. January recorded the highest volume at 285 posts (52% above average), while April was the quietest at 74 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Magic Spoon's sponsored influencer collaborations break down by social platform:

• TikTok: 2.0k posts (87.2%)
• Instagram: 290 posts (12.8%)

TikTok influencer marketing is a clear focus for Magic Spoon.

Here are 2 examples of Magic Spoon's recent sponsored collaborations (one each for Instagram, TikTok).

just.jueit x Magic Spoon

just.jueit

@just.jueit

03 Feb, 26

2.4M

I saw the future… And it involved Magic Spoon. Head to a local retailer to grab some [...]

Influencer bio

Flexibly disciplined coaching for high-performing humans ⬇️ Strength. Endurance. Sustainability.

Collaboration metrics

Post views2.4M

Post EMV $72.7k

More influencer data

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mzkora x Magic Spoon

mzkora

@mzkora

19 May, 25

1.9M

183k

[...] special style…. at least I’ve got my @Magic Spoon treats to snack on while we wait. [...]

Influencer bio

Mom of 9 | Real life & real chaos Family • Food • Home • Lifestyle 📩 contact@mzkora.com

Collaboration metrics

Post views1.9M

Post EMV $47.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 60.5% of partnerships featuring creators averaging <1K views, Magic Spoon's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (199.9k avg views/post):

_ryeh x Magic Spoon

_ryeh

@_ryeh

08 Dec, 25

25.2k

3.9k

the @cocojune @Magic Spoon streak continues 🤝

Influencer bio

NYC corporate girl & office life probably snacking 💌ryanelizabeth.info@gmail.com

Collaboration metrics

Post views25.2k

Post EMV $697

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (8.1k avg views/post):

beautyqueen_2024 x Magic Spoon

beautyqueen_2024

@beautyqueen_2024

31 Jan, 26

9.4k

61

#protein #cereal #proteincereal #magicspoon @Magic Spoon

Influencer bio

Todo lo puedo en Cristo que me fortalece.

Collaboration metrics

Post views9.4k

Post EMV $190

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Magic Spoon's repeat partnerships

selfcarequeen.em x Magic Spoon

selfcarequeen.em

@selfcarequeen.em

26 Dec, 25

123.1k

232

the new @Magic Spoon drop we didn’t know we [...]

selfcarequeen.em

@selfcarequeen.em

27 Dec, 25

14.5k

45

[...] in their cereal?! @Magic Spoon #tiktokshopcreatorpicks [...]

selfcarequeen.em

@selfcarequeen.em

30 Mar, 26

3.9k

7

[...] #tiktokshopaprilrestock #magicspoon #magicspooncereal [...]

mamabrandee x Magic Spoon

mamabrandee

@mamabrandee

20 Sep, 25

22.1k

58

[...] #HealthySwaps #MagicSpoon #FiberAndProtein @Magic [...]

mamabrandee

@mamabrandee

02 Jan, 26

17.7k

164

[...] #TikTokShopCreatorPicks @Magic Spoon

mamabrandee

@mamabrandee

20 May, 25

10.6k

24

[...] to @⭐️Dana’s Favorites ⭐️ #magicspooncereal #magicspoongranola [...]

mrsedwards2020 x Magic Spoon

mrsedwards2020

@mrsedwards2020

09 Jul, 25

2.5k

12

[...] bars and boring meals? This @Magic Spoon high-protein granola is my [...]

mrsedwards2020

@mrsedwards2020

29 May, 25

2.5k

8

[...] the sugar crash? 🍨✨ @Magic Spoon Dessert Bundle is your new [...]

mrsedwards2020

@mrsedwards2020

26 Jun, 25

2k

21

[...] Zero regrets 😍🍓 The @Magic Spoon Discovery Kit lets you try [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (4.1%)
• Brazil (3.9%)
• Canada (3.6%)

Here is another example of Magic Spoon collaborating with an influencer in United States.

carewithmi x Magic Spoon

carewithmi

@carewithmi

04 May, 25

1.7M

8.9k

[...] perfect and hits my sweet tooth👌🏻 #magicspoon #highproteinsnack #healthysnacks [...]

Magic Spoon's influencer activity vs. related brands

Magic Spoon’s better-for-you breakfast proposition overlaps with Huel’s nutrition-forward meal solutions and Kodiak Cakes’ protein-first pantry staples. These competitors provide strong comparisons for health-claim messaging and repeat-purchase subscription tactics via creators.

Total influencer content

Huel leads with 3.2k sponsored posts, significantly outpacing Magic Spoon (2.3k posts) and Kodiak Cakes (1.7k posts). Across all three brands, the average volume is 2.4k posts, indicating mature, scaled influencer programs.

By social platform

Magic Spoon leads on TikTok, while Huel has the most activity on Instagram and Kodiak Cakes has the most activity on YouTube. The gap is most notable on Instagram, with Huel at 1.8k, Kodiak Cakes at 843, Magic Spoon at 290 posts. Magic Spoon's activity is particularly concentrated on TikTok. Huel has many more Instagram posts than Magic Spoon and Kodiak Cakes, while Magic Spoon has many more TikTok posts than Huel and Kodiak Cakes.

By geographical market

Magic Spoon has the highest estimated sponsored-post volume in United States (1.7k posts, 76.7%), Brazil (88 posts, 3.9%), while Huel has the highest estimated sponsored-post volume in United Kingdom (998 posts, 31.2%), India (96 posts, 3%), while Kodiak Cakes leads in Canada with 68 posts (4.1%). Looking at United States specifically, the split is Magic Spoon at 1.7k posts (76.7%), Kodiak Cakes at 1.4k posts (82.5%), Huel at 1.3k posts (39.4%). Magic Spoon's strength in United States may indicate a home-market focus, while Huel shows broader regional investment.