Magic Spoon Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.0k pieces of influencer content sponsored by Magic Spoon over the last 12 months.
This report breaks down where & how Magic Spoon invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Magic Spoon, see here: Magic Spoon influencers.
Influencer activity throughout the year
Magic Spoon's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Magic Spoon's influencer activity by month
Number of sponsored posts
Magic Spoon's influencer output appears relatively consistent throughout the year, averaging about 87 sponsored posts per month. January recorded the highest volume at 131 posts (51% above average), while October was the quietest at 58 posts.
Magic Spoon's influencer activity by month (views)
Total views on sponsored video posts
April generated the most views at 8.6M, while December recorded the least at 582.9k. Across all tracked posts in the 12-month window, average views per post were 32.8k. Interestingly, the highest-view month (April) does not align with peak post volume (January), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @carlierestocks, generated 1.9M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Magic Spoon's sponsored influencer collaborations break down by social platform:
- TikTok: 719 posts (69%)
- YouTube: 179 posts (17.2%)
- Instagram: 144 posts (13.8%)
Magic Spoon's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Magic Spoon.
Here are 3 examples of Magic Spoon's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
carlierestocks x Magic Spoon
![Instagram post by @carlierestocks for Magic Spoon. Caption reads: [...] showers and snack superpowers....](https://images.od.modash.io/2d658ebeed45ec33b823842f4f81a12730fc32dd)
Influencer bio
Lifestyle & Home | 🖤🐆🖤 Restocks & Organizing | 💌carlieasmrlie@gmail.com
Collaboration metrics
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mzkora x Magic Spoon
![TikTok post by @mzkora for Magic Spoon. Caption reads: [...] special style…. at least I’ve got my @Magic....](https://images.od.modash.io/80cb01b97d09ce63262e483794d8d544bb34e95c)
Influencer bio
Mom of 9 | Real life & real chaos Family • Food • Home • Lifestyle 📩 contact@mzkora.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
PatrickCc x Magic Spoon
![YouTube post by @PatrickCc for Magic Spoon. Caption reads: [...] through my link....](https://images.od.modash.io/813de7012108e2b75baa14edb6ba1b6a54c124db)
Influencer bio
Do whatever the F you want in this life. This is a sign to chase your dream. Don't let anyone tell you what you can and can't do. The reason you are reading this is because I ignored everyone who told me no and just chased my passion of creating. I love my job, I love making videos, and I will continue to dictate my own life because you support me. I thank you for that, now its your turn. All social medias: @patrickcctv
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.3%
- Carousels: 1.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Magic Spoon are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Magic Spoon's influencers average views (TikTok)
Based on each influencer's average views per post
With 66.7% of partnerships featuring creators averaging <1K views, Magic Spoon's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (39.0k avg views/post):
keybastos x Magic Spoon
Influencer bio
🇧🇷🇺🇸 pfp by @hallie ☻ key.bastos@grail-talent.com ↓ SUPPORT IMMIGRANT RIGHTS ↓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.3k avg views/post):
fitnessproductfinder x Magic Spoon
![TikTok post by @fitnessproductfinder for Magic Spoon. Caption reads: [...] Foods @David Protein @Barebells USA @Magic....](https://images.od.modash.io/1f550d739d79703aee52646a3d1c0f97676b10b3)
Influencer bio
NYC 🍦Making Ice Cream Healthy 📧 eli@juggernautmp.com 📚 Recipes ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Magic Spoon's repeat partnerships
Out of 689 unique influencers in our dataset, 26 of them (4%) posted content for Magic Spoon in 3 or more separate calendar months. The most consistent partner is @selfcarequeen.em, who has collaborated across 8 months with 10 total posts.
Here are 3 examples of Magic Spoon's repeat influencer partnerships, with links to the sponsored content.
selfcarequeen.em x Magic Spoon
![TikTok post by @emmalia.alt for Magic Spoon. Caption reads: [...] goals with each serving of magic spoon! So....](https://images.od.modash.io/b7c12e6da10db2d192a73e8982a59e163b1e161e)
![TikTok post by @emmalia.alt for Magic Spoon. Caption reads: [...] them taste as good as the @Magic Spoon....](https://images.od.modash.io/d3538c53cec970c5c88cdf11c5ba32ca20723e7f)
whatadaypodcast x Magic Spoon
![YouTube post by @whatadaypodcast for Magic Spoon. Caption reads: [...] DEALS FROM OUR SPONSORS:
MAGIC SPOON: ....](https://images.od.modash.io/3b40e5efb40d044c78aa8f5bd9e496facaf1daa3)
![YouTube post by @whatadaypodcast for Magic Spoon. Caption reads: [...] DEALS FROM OUR SPONSORS:
MAGIC SPOON: [...].](https://images.od.modash.io/e696076803cdb24fb4e29a8effa7b614606334d4)
![YouTube post by @whatadaypodcast for Magic Spoon. Caption reads: [...] DEALS FROM OUR SPONSORS:
MAGIC SPOON: [...].](https://images.od.modash.io/b5d8b93c4048619593bcfd8cb5de9e64404e49dc)
ChrisVanVliet x Magic Spoon
![YouTube post by @ChrisVanVliet for Magic Spoon. Caption reads: [...] career will end and more!
MAGIC SPOON: Get....](https://images.od.modash.io/23d46a2ed7c36e469f6caa03f1970c05de89971b)
![YouTube post by @ChrisVanVliet for Magic Spoon. Caption reads: [...] acting roles and more!
MAGIC SPOON: Get $5....](https://images.od.modash.io/549ad07d7c8d2cf1a39dc78beb9f4e52c14b5691)
![YouTube post by @ChrisVanVliet for Magic Spoon. Caption reads: [...] transformation, and more!
MAGIC SPOON:....](https://images.od.modash.io/32fe9b1491ff27fc78faf1121ff222a05b016527)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Magic Spoon had the most influencer activity. 73.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7%)
- Canada (5.6%)
- India (3%)
Magic Spoon's influencer activity by market
Here is another example of Magic Spoon collaborating with an influencer in United States.
khiankb x Magic Spoon
Magic Spoon's influencer activity vs. related brands
Magic Spoon competes in better-for-you breakfast and snackable nutrition with strong creator review culture. Kodiak Cakes overlaps in protein-forward breakfast offerings, while CLIF BAR competes for functional, on-the-go nutrition mindshare.
Total influencer content
Magic Spoon vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Magic Spoon leads with 1k sponsored posts, significantly outpacing Kodiak Cakes (180 posts) and CLIF BAR (163 posts). Across all three brands, the average volume is 462 posts, indicating limited or experimental influencer activity. Magic Spoon has far more posts overall (1042) than Kodiak Cakes (180) and CLIF BAR (163).
By social platform
Magic Spoon vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Magic Spoon leads on TikTok and YouTube, while Kodiak Cakes leads on Instagram. The gap is most notable on TikTok, with Magic Spoon at 719, CLIF BAR at 36, Kodiak Cakes at 0 posts. Kodiak Cakes's activity is particularly concentrated on Instagram. Magic Spoon has many more TikTok posts (719) and YouTube posts (179) while Kodiak Cakes has none on either platform.
By geographical market
Magic Spoon vs. related brands influencer activity (by country)
Estimated sponsored posts in Magic Spoon's top markets
Magic Spoon has the highest estimated sponsored-post volume in United States (769 posts, 73.8%), United Kingdom (73 posts, 7%), Canada (58 posts, 5.6%), suggesting a North America focus. Looking at United States specifically, the split is Magic Spoon at 769 posts (73.8%), Kodiak Cakes at 149 posts (82.7%), CLIF BAR at 105 posts (64.2%).
Read more influencer strategy breakdowns
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