Magic Spoon Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.2k pieces of influencer content sponsored by Magic Spoon over the last 12 months.

This report breaks down where & how Magic Spoon invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Magic Spoon, see here: Magic Spoon influencers.

Influencer activity throughout the year

Magic Spoon's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Magic Spoon's sponsored post volume appears to trend upward over the 12-month period, rising from 297 posts in January to 247 in December. The peak month, January, reached 297 posts, 62% higher than the monthly average of 183.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Magic Spoon's sponsored influencer collaborations break down by social platform:

• TikTok: 1.6k posts (71.2%)
• Instagram: 340 posts (15.5%)
• YouTube: 292 posts (13.3%)

TikTok influencer marketing is a clear focus for Magic Spoon.

Here are 3 examples of Magic Spoon's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

just.jueit x Magic Spoon

just.jueit

@just.jueit

03 Feb, 26

3.7M

I saw the future… And it involved Magic Spoon. Head to a local retailer to grab some [...]

Influencer bio

📍NYC Flexibly discipline coaching for high-performing humans ⬇️ Strength. Endurance. Sustainability.

Collaboration metrics

Post views3.7M

Post EMV $110.7k

More influencer data

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tiktok_shop_mama x Magic Spoon

tiktok_shop_mama

@tiktok_shop_mama

22 Nov, 25

829.8k

8.7k

high protein keto friendly cereal 💪 @Magic Spoon nailed it with the fruity one!! [...]

Influencer bio

✨ Kids • Home • Lifestyle • School 💕 💕 Toys • Family • Games •✨

Collaboration metrics

Post views829.8k

Post EMV $17.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

therealsamreid x Magic Spoon

therealsamreid

@therealsamreid

17 Sep, 25

1.6M

42k

[...] code SAMREID at checkout, or look for Magic Spoon on Amazon and in your nearest grocery [...]

Influencer bio

The feel-good variety show about food, travel, and the questions you didn't know you had. Interested in working together for brand partnerships or other opportunities? Email samreidproductions@gmail.com. Sam Reid is a fast food enthusiast, former Olympic hopeful, and your new biggest fan. He's also the host of the Studio Revue, which has been making life a little bit lighter since 2021. For free Studio Revue stickers, send a self-addressed stamped envelope to: Sam Reid Productions PO Box 199 Lexington, VA 24450 And just remember that even when it doesn't feel like it, it's going to be okay. I'll see you soon! Crisis Text Line (US): Text "hello" to 741-741 National Suicide Prevention Lifeline (US): 988 Nacional de Prevención del Suicidio (EEUU): 1-888-628-9454 More suicide prevention resources, including options for the deaf and hard of hearing: https://988lifeline.org/ International suicide prevention resources: https://www.befrienders.org/

Collaboration metrics

Post views1.6M

Post EMV $52.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 60.4% of partnerships featuring creators averaging <1K views, Magic Spoon's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (199.9k avg views/post):

_ryeh x Magic Spoon

_ryeh

@_ryeh

08 Dec, 25

25.2k

3.9k

the @cocojune @Magic Spoon streak continues 🤝

Influencer bio

NYC corporate girl & office life probably snacking 💌ryanelizabeth.info@gmail.com

Collaboration metrics

Post views25.2k

Post EMV $697

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (8.1k avg views/post):

beautyqueen_2024 x Magic Spoon

beautyqueen_2024

@beautyqueen_2024

31 Jan, 26

9.4k

61

#protein #cereal #proteincereal #magicspoon @Magic Spoon

Influencer bio

Todo lo puedo en Cristo que me fortalece.

Collaboration metrics

Post views9.4k

Post EMV $190

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Magic Spoon's repeat partnerships

MurrayNJ08 x Magic Spoon

MurrayNJ08

@MurrayNJ08

22 Jun, 26

1k

[...] taste like dirt? Try Magic Spoon Today with my special code! [...]

MurrayNJ08

@MurrayNJ08

19 Mar, 26

951

[...] taste like dirt? Try Magic Spoon Today with my special code! [...]

MurrayNJ08

@MurrayNJ08

08 Jan, 26

725

[...] taste like dirt? Try Magic Spoon Today with my special code! [...]

bertkreischer x Magic Spoon

bertkreischer

@bertkreischer

14 Jul, 26

130.2k

3k

[...] Sign up and get 10% off at Magic Spoon - You can get $5 off your [...]

bertkreischer

@bertkreischer

07 Apr, 26

119.2k

2.5k

[...] Sponsors: Everything420 - Magic Spoon - You can get $5 off your [...]

bertkreischer

@bertkreischer

26 Aug, 25

115.8k

2k

[...] Recipes: Sponsors: Magic Spoon - Get 5 dollars off your [...]

glorifiedpaperpusher x Magic Spoon

glorifiedpaperpusher

@glorifiedpaperpusher

21 Nov, 25

96k

227

@Magic Spoon

glorifiedpaperpusher

@glorifiedpaperpusher

06 Jan, 26

30.8k

49

[...] make sure you stock up ❤️ @Magic Spoon

glorifiedpaperpusher

@glorifiedpaperpusher

09 Dec, 25

8.7k

10

@Magic Spoon

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.3%)
• Canada (6%)
• India (2.9%)

Here is another example of Magic Spoon collaborating with an influencer in United States.

KPassionate x Magic Spoon

KPassionate

@KPassionate

04 Oct, 25

1.1M

15.7k

[...] KPASSIONATE at checkout, or look for Magic Spoon on Amazon and in your nearest grocery [...]

Magic Spoon's influencer activity vs. related brands

Magic Spoon competes for health-conscious, convenience-first consumers with Huel and AG1, and all three are heavily reliant on creator education and routine-based integrations to win subscription or repeat purchases.

Total influencer content

Huel leads with 4.7k sponsored posts, significantly outpacing AG1 (2.9k posts) and Magic Spoon (2.2k posts). Across all three brands, the average volume is 3.3k posts, indicating mature, scaled influencer programs. Huel has more than double the total posts of Magic Spoon.

By social platform

Among these brands, Huel leads on Instagram and TikTok and AG1 leads on YouTube. The gap is most notable on Instagram, with Huel at 1.8k, AG1 at 669, Magic Spoon at 340 posts. Magic Spoon's activity is particularly concentrated on TikTok. On Instagram, Huel has more than double the posts of AG1 and more than five times the posts of Magic Spoon, and on TikTok, Magic Spoon has more than six times the posts of AG1.

By geographical market

Huel has the highest estimated sponsored-post volume in United States (2.1k posts, 44.6%), United Kingdom (1.4k posts, 29.9%), while AG1 leads in Germany with 273 posts (9.5%), while Magic Spoon leads in Canada with 132 posts (6%). Looking at United States specifically, the split is Huel at 2.1k posts (44.6%), AG1 at 1.8k posts (61.7%), Magic Spoon at 1.6k posts (73.7%).