We analyzed 1.9k pieces of influencer content sponsored by Chomps over the last 12 months.
This report breaks down where & how Chomps invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Chomps, see here: Chomps influencers.
Chomps's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Chomps's influencer output appears relatively consistent throughout the year, averaging about 152 sponsored posts per month. August recorded the highest volume at 237 posts (56% above average), while February was the quietest at 81 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Chomps's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Chomps.
Here are 3 examples of Chomps's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Hi! I’m Becca Special Ed Teacher | Mom🩵 Meal Prep | Everyday Life 🥑✏️🛒🍎
Collaboration metrics
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Influencer bio
Yall need to smile more Kadin.kerns@cycle.media INSTA AND YOUTUBE
Collaboration metrics
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Influencer bio
Do you wanna see the real side and personal lives of Heavy D and Diesel Dave from Diesel Brothers and experience some of the wildest vehicles, stunts, and pranks the world has ever seen?...if your answer is no, go follow Dr Phil, if your answer is yes....hit that SUBSCRIBE button now!
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Chomps are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Chomps's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (957.3k avg views/post):
Influencer bio
Athletes, if you’re putting in the work but not seeing results, your NUTRITION is the reason. Fix it here ⬇️
Collaboration metrics
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And here is another example with a smaller creator on Instagram (6.9k avg views/post):
Influencer bio
◻️intentional memory making📍NC ◻️everyday occasions + holiday magic ◻️believer, army wife, girls girl💗💚 #occasionsbin ® 📩info@occasionsbyshakira.com
Collaboration metrics
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Out of 1.2k unique influencers in our dataset, 43 of them (3%) posted content for Chomps in 3 or more separate calendar months. The most consistent partner is @caitliniola, who has collaborated across 11 months with 20 total posts.
Here are 3 examples of Chomps's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Chomps had the most influencer activity. 82% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Chomps collaborating with an influencer in United States.
Chomps is a better-for-you snacking brand, and Siete Foods plus Kodiak Cakes are close peers in health-focused grocery staples that win via fitness, family, and meal-prep influencer content.
Total sponsored posts tracked (last 12 months)
Siete Foods leads with 1.9k sponsored posts, marginally ahead of Chomps (1.9k posts) and Kodiak Cakes (180 posts). Across all three brands, the average volume is 1.3k posts, suggesting established influencer marketing investments.
Sponsored posts by platform
Chomps leads on Instagram and YouTube, while Siete Foods leads on TikTok. The gap is most notable on TikTok, with Siete Foods at 921, Chomps at 722, Kodiak Cakes at 0 posts. Kodiak Cakes's activity is particularly concentrated on Instagram. Kodiak Cakes has far fewer posts than Chomps and Siete Foods on Instagram and has no posts on TikTok or YouTube, while Chomps has many more YouTube posts than the others.
Estimated sponsored posts in Chomps's top markets
Chomps has the highest estimated sponsored-post volume in United States (1.5k posts, 82%), Canada (84 posts, 4.5%), United Kingdom (75 posts, 4%), suggesting a North America focus. Looking at United States specifically, the split is Chomps at 1.5k posts (82%), Siete Foods at 1.5k posts (80.4%), Kodiak Cakes at 149 posts (82.7%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.