Chomps Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 514 pieces of influencer content sponsored by Chomps over the last 12 months.
This report breaks down where & how Chomps invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Chomps, see here: Chomps influencers.
Influencer activity throughout the year
Chomps's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Chomps's influencer activity by month
Number of sponsored posts
Chomps's sponsored post volume appears to trend upward over the 12-month period, rising from 37 posts in January to 34 in December. The peak month, August, reached 70 posts, 67% higher than the monthly average of 42.
Chomps's influencer activity by month (views)
Total views on sponsored video posts
February generated the most views at 27.7M, while April recorded the least at 549.3k. Across all tracked posts in the 12-month window, average views per post were 249.1k. Interestingly, the highest-view month (February) does not align with peak post volume (August), which could indicate performance differences across months. The top-performing tracked post, by @thewaltonadventure, generated 16.3M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Chomps's sponsored influencer collaborations break down by social platform:
- Instagram: 373 posts (72.6%)
- YouTube: 141 posts (27.4%)
Chomps's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Chomps.
Here are 2 examples of Chomps's recent sponsored collaborations (one each for Instagram, YouTube).
thewaltonadventure x Chomps
![Instagram post by @thewaltonadventure for Chomps. Caption reads: [...] breaks are VERY important. (Thanks @CHOMPS!)....](https://images.od.modash.io/a023e5b61191a13d64c10a25b8f3d8a981833db3)
Influencer bio
RAISING ADVENTUROUS GIRLS ↠ Mike & Carly + 4 Daughters ↠ Global Adventures 🌎 ↠ Based in Utah! hello@thewaltonadventure.com
Collaboration metrics
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Samcrac x Chomps
Influencer bio
I'm Sam! I like cars, and chickens. Check out my automotive projects, and stories.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 94.9%
- Posts: 5.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Chomps are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Chomps's influencers average views (Instagram)
Based on each influencer's average views per post
With 35.9% of partnerships featuring creators averaging 100K-500K views, Chomps's strategy suggests a reach-oriented approach with established creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (598.2k avg views/post, 230.9k followers):
the.dailyrule x Chomps
![Instagram post by @the.dailyrule for Chomps. Caption reads: [...] day of eating focused on protein ft. @chomps....](https://images.od.modash.io/47667301e480febd38b786084efc33f169df0361)
Influencer bio
Certified Holistic Health Coach & Pilates Instructor Morning Routines | Finding Balance | Workouts 🤍 💌 emilyrule@select.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.7k avg views/post, 56.5k followers):
kaylin_mally x Chomps
![Instagram post by @kaylin_mally for Chomps. Caption reads: [...] watch your life change! In love with @chomps....](https://images.od.modash.io/3b0c8e3cca9c55e07eed1a2ef957a96fe145e0b6)
Influencer bio
Becoming a better you @luxkore.pilatesxstrength @theselftrials 📍LA & Bali
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Chomps's repeat partnerships
Out of 336 unique influencers in our dataset, 17 of them (5%) posted content for Chomps in 3 or more separate calendar months. The most consistent partner is @caitliniola, who has collaborated across 10 months with 18 total posts.
Here are 3 examples of Chomps's repeat influencer partnerships, with links to the sponsored content.
caitliniola x Chomps
![Instagram post by @caitliniola for Chomps. Caption reads: [...] #asmrsounds #restockasmr #chompspartner....](https://images.od.modash.io/e49fa89f28c6c2d1fcbf78b6140e27c2f08e912d)
![Instagram post by @caitliniola for Chomps. Caption reads: [...] #christmas #snacks #asmr #chompspartner....](https://images.od.modash.io/832f233ce3d44c2abe1e3e45dc059e6987ebb7a6)
![Instagram post by @caitliniola for Chomps. Caption reads: [...] snack box restock ❣️
•
•
•
@chomps....](https://images.od.modash.io/616f39ce777bca1bd1ba44b3364b115ef8b54019)
kate_cleanhome x Chomps
![Instagram post by @kate_cleanhome for Chomps. Caption reads: [...] your own lunchables 🍓🥰🫶🏻 @chomps....](https://images.od.modash.io/93c6dbf6738642e237cf30da92add3974343fca5)
![Instagram post by @kate_cleanhome for Chomps. Caption reads: [...] adult lunchables 🍓🧀🥨🍫 #chompspartner....](https://images.od.modash.io/649e55b35146e05e55c44bef9cfc9ec066a1e073)
![Instagram post by @kate_cleanhome for Chomps. Caption reads: [...] Snack Box Restock 🍂🎃🍫🍪🧡 #chompspartner....](https://images.od.modash.io/ffb3fec24a700ca490b6692117e245945c540669)
sh33natay x Chomps
![Instagram post by @sh33natay for Chomps. Caption reads: [...] grab a bite with my favorite @chomps by my....](https://images.od.modash.io/4208e71f7fc6bb4af67ad1343778dc276430fe57)
![Instagram post by @sh33natay for Chomps. Caption reads: [...] protein snack like @Chomps makes it a little....](https://images.od.modash.io/bee9c2b2f3ff87656729d0f9445003d2937a7dec)
![Instagram post by @sh33natay for Chomps. Caption reads: [...] a quick protein boost from @Chomps Chomps!....](https://images.od.modash.io/f12d02ce27bc04c967c5b60f5fecd2d72f1627c4)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Chomps had the most influencer activity. 81.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (4.7%)
- United Kingdom (4.1%)
- Brazil (2%)
Chomps's influencer activity by market
Here is another example of Chomps collaborating with an influencer in United States.
teachertastes x Chomps
![Instagram post by @teachertastes for Chomps. Caption reads: [...] are getting shorter. Always grab for a....](https://images.od.modash.io/016fc5a674ada8c1d16e10ab49ae6872d599e319)
Chomps's influencer activity vs. related brands
Chomps, CLIF BAR, and Kodiak Cakes all compete in better-for-you, convenience-focused food where creators drive trial through taste tests and lifestyle integrations. These brands target similar on-the-go fitness and wellness consumers.
Total influencer content
Chomps vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Chomps leads with 514 sponsored posts, significantly outpacing Kodiak Cakes (323 posts) and CLIF BAR (163 posts). Across all three brands, the average volume is 333 posts, indicating limited or experimental influencer activity. Chomps has more than 100 more total posts than Kodiak Cakes and more than 300 more than CLIF BAR.
By social platform
Chomps vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Chomps leads on Instagram and YouTube, while Kodiak Cakes leads on TikTok. The gap is most notable on Instagram, with Chomps at 373, Kodiak Cakes at 171, CLIF BAR at 124 posts. Chomps's activity is particularly concentrated on Instagram. On Instagram and YouTube, Chomps has more posts than either CLIF BAR or Kodiak Cakes, while on TikTok Chomps has no posts and the others do.
By geographical market
Chomps vs. related brands influencer activity (by country)
Estimated sponsored posts in Chomps's top markets
Chomps has the highest estimated sponsored-post volume in United States (420 posts, 81.7%), Canada (24 posts, 4.7%), United Kingdom (21 posts, 4.1%), suggesting a North America focus. Looking at United States specifically, the split is Chomps at 420 posts (81.7%), Kodiak Cakes at 267 posts (82.8%), CLIF BAR at 105 posts (64.2%).
Read more influencer strategy breakdowns
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