Chomps Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.9k pieces of influencer content sponsored by Chomps over the last 12 months.
This report breaks down where & how Chomps invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Chomps, see here: Chomps influencers.
Influencer activity throughout the year
Chomps's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Chomps's influencer activity by month
Number of sponsored posts
Chomps's influencer activity appears to have tapered over the year, from 113 posts in January down to 111 in December. March was the busiest month at 285 posts, 78% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Chomps's sponsored influencer collaborations break down by social platform:
- Instagram: 1.0k posts (52%)
- TikTok: 918 posts (47.5%)
- YouTube: 9 posts (0.5%)
Chomps's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Chomps.
Here are 3 examples of Chomps's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
teachertastes x Chomps
![Instagram post by @teachertastes for Chomps. Caption reads: [...] are getting shorter. Always grab for a....](https://images.od.modash.io/016fc5a674ada8c1d16e10ab49ae6872d599e319)
Influencer bio
Hi! I’m Becca Special Ed Teacher | Mom🩵 Meal Prep | Everyday Life 🥑✏️🛒🍎
Collaboration metrics
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kadin_kerns x Chomps
Influencer bio
Yall need to smile more Kadin.kerns@cycle.media INSTA AND YOUTUBE
Collaboration metrics
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reedthefishmonger x Chomps
![YouTube post by @reedthefishmonger for Chomps. Caption reads: [...] use code FISHMONGER to get 15% off your....](https://images.od.modash.io/d0bfe5add5b5eafbf08037de077bd570940e8df3)
Influencer bio
Second Generation Fishmonger at Captain Clay and Sons Seafood Market. 📫 Reed@reedthefishmonger.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 85.9%
- Posts: 14.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Chomps are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Chomps's influencers average views (Instagram)
Based on each influencer's average views per post
With 32.9% of partnerships featuring creators averaging 10K-50K views, Chomps's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.0M avg views/post):
joelle_fletcher x Chomps
![Instagram post by @joelle_fletcher for Chomps. Caption reads: [...] like in your late third trimester 😂 @chomps....](https://images.od.modash.io/dc335e9fbc3916cde99bb0130545799d98fdd381)
Influencer bio
Co-Founder @saintspritz
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.8k avg views/post):
__kylienelson x Chomps
![Instagram post by @__kylienelson for Chomps. Caption reads: [...] during those busy days. These new @chomps....](https://images.od.modash.io/14d1ebd4e3c42fade4289caa30760c62d2780bfc)
Influencer bio
💫 Confidence starts in your closet 👠 Inspiring your most elevated self 📬 kylienelson@thesociablesociety.com 👇🏼 Shop My Links
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Chomps's repeat partnerships
Out of 1.3k unique influencers in our dataset, 46 of them (3%) posted content for Chomps in 3 or more separate calendar months. The most consistent partner is @restockmyhome, who has collaborated across 7 months with 15 total posts.
Here are 3 examples of Chomps's repeat influencer partnerships, with links to the sponsored content.
restockmyhome x Chomps
![Instagram post by @restockmyhome for Chomps. Caption reads: [...] candy box restock! 🕷️🎃🍬 #chompspartner....](https://images.od.modash.io/3565ac6c539c848caf2c86e5fc1b8b1012b86430)
![Instagram post by @restockmyhome for Chomps. Caption reads: [...] first week of back to school! #chompspartner....](https://images.od.modash.io/7576dab1ee567259130bdfaffdece1ef754b24ae)
![Instagram post by @restockmyhome for Chomps. Caption reads: [...] #halloweenrestock #chompspartner @chomps.](https://images.od.modash.io/5dcd1a75f4a78ea6e967a3ae930fd86bf804b546)
caitliniola x Chomps
![Instagram post by @caitliniola for Chomps. Caption reads: [...] #snackbox #satisfying #asmr #chompspartner....](https://images.od.modash.io/e7ff75578e16ee95db29c05a3ac3b76220c1b106)
![Instagram post by @caitliniola for Chomps. Caption reads: [...] #asmrsounds #restockasmr #chompspartner....](https://images.od.modash.io/e49fa89f28c6c2d1fcbf78b6140e27c2f08e912d)
![Instagram post by @caitliniola for Chomps. Caption reads: [...] #asmrsounds #satisfyingvideos #chompspartner....](https://images.od.modash.io/475b4e28fa86099d7fecc5164d78970ed3db3996)
caitliniola x Chomps
![TikTok post by @caitliniola for Chomps. Caption reads: [...] #asmrsounds #restockasmr #chompspartner....](https://images.od.modash.io/3c15c62434baa03077cb86d72e0278d710478777)
![TikTok post by @caitliniola for Chomps. Caption reads: [...] #satisfyingvideo #asmr #chompspartner....](https://images.od.modash.io/ca184e100ec6be2f64dc9581769c2e6c9af1d73e)
![TikTok post by @caitliniola for Chomps. Caption reads: [...] #snacks #restock #chompspartner @Chomps.](https://images.od.modash.io/e8d61769400af3622880b5e20c5493ae9d8aad93)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Chomps had the most influencer activity. 83.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (3.8%)
- United Kingdom (3.5%)
- Brazil (2.5%)
Chomps's influencer activity by market
Here is another example of Chomps collaborating with an influencer in United States.
_catben_ x Chomps
![TikTok post by @_catben_ for Chomps. Caption reads: [...] 📦🚚🎅🏼🎄🎁 had to throw in some @Chomps....](https://images.od.modash.io/e2f99fb810b7e46178bcfc3c51b54db8c5ec63c8)
Chomps's influencer activity vs. related brands
Chomps shares a better-for-you snack audience with Siete Foods and Magic Spoon, all positioning around cleaner ingredients and convenience. They compete for wellness-minded consumers via taste-test creators, macros-focused content, and snack hacks.
Total influencer content
Chomps vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Magic Spoon leads with 2.2k sponsored posts, marginally ahead of Chomps (1.9k posts) and Siete Foods (1.8k posts). Across all three brands, the average volume is 2k posts, suggesting established influencer marketing investments. The relatively balanced activity suggests comparable influencer marketing investment across the category.
By social platform
Chomps vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Chomps leads on Instagram, while Magic Spoon has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Magic Spoon at 1.6k, Siete Foods at 974, Chomps at 918 posts. Magic Spoon's activity is particularly concentrated on TikTok. Magic Spoon has far more YouTube posts than Chomps and Siete Foods.
By geographical market
Chomps vs. related brands influencer activity (by country)
Estimated sponsored posts in Chomps's top markets
Chomps leads in United States with 1.6k posts (83.8%), while Magic Spoon has the highest estimated sponsored-post volume in United Kingdom (160 posts, 7.3%), Canada (132 posts, 6%). Looking at United States specifically, the split is Chomps at 1.6k posts (83.8%), Magic Spoon at 1.6k posts (73.7%), Siete Foods at 1.5k posts (79.7%). Chomps's strength in United States may indicate a home-market focus, while Magic Spoon shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Siete Foods's Influencer Marketing Strategy
- Magic Spoon's Influencer Marketing Strategy
- SALT & STONE's Influencer Marketing Strategy
- New Era Cap's Influencer Marketing Strategy
- Damson Madder's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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