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Macmillan Children's Books

See 50 examples of influencer content sponsored by Macmillan Children's Books. Ordered by recency. Built by Modash.
See 50 examples of influencer content sponsored by Macmillan Children's Books. Ordered by recency. Built by Modash.
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10/12/2026
Jessica Wetherall-Buckle
@mummy_and_my_three
01 Oct, 26
0:24
1.4k
39
44.4k
AD | Bringing the deep dark wood to life… 🌲🐾✨ The Gruffalo has been such a special part of our family’s bookshelf, so we are very excited to welcome Gruffalo Granny and head back into the deep dark wood for a brand new adventure 📖🤎 What better way to celebrate than by bringing some of our favourite characters to life through craft? I made our own Gruffalo, Gruffalo Granny and the Gruffalo’s Child, along with Mouse, Fox, Snake and Owl — all from simple recycled cardboard tubes 🦉🐍🦊🐭 I love how Julia Donaldson’s stories spark so much imagination and Axel Scheffler’s illustrations make the perfect inspiration for getting creative. There’s something so lovely about crafting the characters we’ve just been reading about and then watching them become part of the kids’ own play. And these l
Vanessa💫
@vanessa93_x
29 Sep, 26
0:58
398
27
10.8k
AD | A very exciting day in our house… 🤎 📚✨ Gruffalo Granny has officially arrived, and the children were SO excited to discover the newest Gruffalo story from the wonderful Julia Donaldson and Axel Scheffler! There’s something so special about seeing their little faces light up when a much-loved story gets a brand-new chapter. We’ve already had plenty of storytime, giggles and requests for “again!” Another beautiful tale to add to our bookshelf, full of excitement and anticipation. We can’t wait to enjoy more storytimes with the Gruffalo family! 📖 #GruffaloGranny #TheGruffalo #JuliaDonaldson #AxelScheffler #StoryTime
Lifewiththetaylors_4 | Content Creator | Gloucester/ Bristol
@lifewiththetaylors_4
24 Sep, 26
0:44
34
12k
ad | Which book would your child choose? ⚽️📚 One thing our children really struggle with is keeping their attention while reading, so we’ve been trying to focus on books that are fun and engaging but also presented in a way that feels easier for them to follow. We’ve been trying the new Epic Football Comics series from Macmillan Children’s Books and the comic style format has worked really well for our kids. The mix of illustrations, shorter sections, football facts, match stats and trivia helps keep them interested and makes the information easier for them to process. It definitely helps that they’re football obsessed too 😂 They’ve really enjoyed discovering new facts about some of their favourite players! There are loads of football stars to discover across the full series ⚽️ Which one
Rob Biddulph
@rbiddulph
24 Sep, 26
0:35
21
5.5k
Aooowwwwww-ooooh! Who’s afraid of the big bad wolf? 🐺 | AD Whatever you do, don’t go out after curfew on the night of a full moon. But for our four Moonlighters, the full moon is the least of their problems. Because when a werewolf attack turns them into suspects, Jax, Jovi, Esau and Fourth find themselves on the run from the very people who are supposed to be keeping Moonhaven safe. The Nighthawks and their leader London Pike enforce the curfew, deemed “essential” for public safety. And questioning those rules comes with serious consequences. But our heroes aren’t interested in playing a rigged game where the rules are written to protect those at the top and designed to keep everyone else powerless and afraid. But what happens when a werewolf is on the loose? What, or who, should they re

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Valentino & Evangelos
@theioannoubros
24 Sep, 26
0:58
1.3k
17
4.9k
AD | A tiny adventure with a BIG dose of fun! 🐱🐶📖✨ We’ve been loving The Lost Glove – a Nell and Beany adventure by Camilla Reid, beautifully illustrated by Kate Hindley. ❤️ Valentino & Evangelos loved getting involved with the story — pushing and pulling the tabs to discover the hidden scenes and bring the adventure to life! 🥰 With an adorable cat and dog duo, this is a fun, read-aloud rhyming story with plenty to discover on every page! It’s the perfect book for little ones who love to touch, explore and get involved with storytime. 📚✨ And... an even more special way to enjoy some quality bonding time together. 💕 @macmillankidsuk @camillareid.books @hindleyillos #camillareid #katehindley #nellandbeany
Madalina Raveanu
@madaraveanu
17 Sep, 26
0:51
527
39
58.4k
AD | There’s something so special about slowing down and making time for a little story together 🤎 We’ve been enjoying Who’s Cosy? by Camilla Reid, beautifully illustrated by Nila Aye — a lovely interactive story perfect for little hands and curious minds. With soft flaps to lift and discover the woodland animals hiding underneath, plus a little mirror at the end, it makes storytime feel like so much more than simply reading a book. I love having these little moments with Erick, especially on busy days when finding time to sit down together can be tricky. A few quiet minutes, a cosy blanket and a favourite story can make such a difference. And with autumn just around the corner, this feels like the perfect book to snuggle up with together. 🍂🤎 Who’s the cosiest little person you know? 🥰
Aimee
@elijahmama.bear
19 Aug, 26
637
49
🎩A HATFUL OF SONGS🎩 Ad|Gifted - This beautiful and unique book of songs is our new favourite. Elijah went straight for ‘The Wrong Side Of The River’ a song for Tyrannosaurus Drip, one for his Julia Donaldson favourites. I then sang the other (poor Elijah) the others and he just can’t wait until he’s learning more from his keyboard lessons to play the scores at the back ❤️ • • • @macmillankidsuk #ahatfulofsongs #juliadonaldson #juliadonaldsonbooks #macmillankidsbooks #kidsbooks
Stacey
@mama_and_my_minis_
01 Aug, 26
0:58
897
54
3.3k
The bedtime book Ezra can’t get enough of 🧸 AD | Some of my favourite moments of the day happen just before bedtime. 🤍 When the world slows down, the distractions disappear, and it’s just us, a story and a few extra cuddles. Lately, The Bedtime Bear: A Push, Pull and Slide Book by Ian Whybrow, with beautiful illustrations by Axel Scheffler, has become such a lovely part of our evening routine. Ezra loves the interactive push, pull and slide pages, and watching him bring the story to life makes reading together even more special. And the final “Ticklemetoo!” page? Safe to say it’s Ezra’s favourite… and mine too. 💖 It’s amazing how a simple bedtime story can create some of the biggest moments of connection, and these are the memories I know I’ll treasure forever. @macmillankidsuk
Jess Buck 🌻
@jessebuck_
22 Sep, 26
0:42
86
3
4.1k
ad Bedtime stories with my 2-year-old 🐻 We’ve been loving Bear’s Nap by @emily_gravett for our bedtime story lately. A funny and playful story about Bear trying to get some peace and quiet for his nap, but a mysterious little “cheep cheep” has other ideas! I love how engaging it is for little ones, with fun sounds and illustrations that keep them involved in the story too. @macmillankidsuk @twohootsbooks @emily_gravett
Mum of two boys
@asiddorn
10 Sep, 26
0:47
298
17
56.9k
Attack of the Sea Dogs by @mglnrd , illustrated by @manuelsumberac and Published by @macmillankidsuk which is the forth book from the thrilling @timekeysbooks series This time, Sim, Jeopardy and Nelson are meant to be in London, however they are in the right time, but the wrong place., onboard a ship that sees them set sail on an epic quest for Cadiz with Tudor hero Sir Francis Drake, But will they make it back to London in time to warn Sim’s father of the coming plague before it’s too late - time will only tell in this. epic time travelling mystery. My eldest absolutely loved this book, he was engrossed with the storyline. He especially loved the historic side and being transported back to Elizabethan times. - He definitely recommends this book. Attack of the Sea Dogs is Published 17th Se
Donna Rickard | Family Days Out Cornwall
@donna_rickard_
13 Aug, 26
0:18
1.3k
35
933
🌟 Milly Molly Mandy 🌟 Ad | Gifted We’ve been enjoying a little gardening with Milly-Molly-Mandy Makes a Garden! 🌱📚 Noah loved getting involved and bringing the story to life outdoors. It’s such a sweet, heart-warming story about friendship, gardening and helping each other, perfect for little readers and little gardeners! 💚 Thank you @macmillankidsuk for sending us this lovely book to enjoy together 🥰 #millymollymandy ##macmillankids #family #familytime
Rose
@h0me.sweethome
01 Aug, 26
0:23
884
208
3.2k
AD | ⚽📚 If you've got a football-mad child at home, these are well worth adding to their reading list! We've been loving the new Epic Football Comics from @macmillankidsuk. Packed with exciting facts, brilliant illustrations & the stories behind some of football's biggest stars, they've made reading even more fun. Featuring Bellingham, Mbappé, Salah, Saka & McTominay, there's something for every young football fan. They're perfect for encouraging reluctant readers & keeping football lovers entertained long after the final whistle! Which footballer's story do you think your child would choose first? ⚽👇 @theinfluenceroomofficial #EpicFootballComics
dr.illustration
@dr.illustration
21 Sep, 26
0:53
36
7.1k
⚠️ DO NOT READ THIS BOOK AFTER DARK. ⚠️ Actually, (scritch) scratch that. Definitely read it after dark. 🫣🌑 The Worst Thing That Could Possibly Happen by Guy Bass, illustrated by David Roberts, is the sort of book that I couldn’t possibly have read as a kid - I was a major wuss and didn’t read goosebumps because it was too scary, although I vividly remember the stories from Are You Afraid of the Dark? This book reminds me of those unnerving, nightmarish campfire stories that stay with you long after reading/hearing. A deliciously creepy collection of supernatural tales, these pages are filled with things you really wouldn’t want to encounter when you’re home alone. Take a trip through the sideways door and meet a nightmare pig, a monster lurking in the shed, and Doctor Panic, who has see
Miss Dorrans 🩵
@missdorransclassroom
05 Sep, 26
0:26
67
14
4.9k
Tiny Hercules ✏️🎨 @jonlockcomics @nichangell 📚 @macmillankidsuk @bigpunchstudios AD|PR These graphic novels are SO much fun! If your child or class enjoys graphic novels they will LOVE the adventures of Tiny Hercules! Two books published and third March 2027! #tinyhercules
mini.midnight.reads
@mini.midnight.reads
09 Aug, 26
2.8k
68
Because I don't know about you, but my childhood history education revolved around the Tudors and Victorians. Centring white people and how "fantastic" the British were. Spoiler, we really weren't. But this portrayal of history stops with us. We can choice to listen to voices that reflect the diversity of the world. Uplift the voices that were oppressed and silenced to not be heard and look at the actions of Britina through a much more critical lens. These books are a great place to start, ones that I as an adult have learnt countless stories and experiences from. Stories that I really hope you'll join me in learning from. AD-PR Product, post contains a mix of books purchased by myself and previously gifted for review by publishers.
☪︎. rosie - mummy to two
@rosie_nicholls
22 Jul, 26
1:20
695
60
1.7k
first farmyard friends fun 🐷🐮🐓 you are never too young to start them off on their love of reading, our little chicken is 10 months old, the same age his sister started her love for books, and he already adores this cute little book from Axel Scheffler. a new interactive tab book called ‘Who Says Moo’, 🐮 reveal all the animal sounds with the tabs promoting hand eye coordination & fine motor skills, capture attention with the bright & colourful illustrations as always from Axel & enjoy bonding time with your own little lambs with this gorgeous book 📚 ad
🩵Twinventures Exploring Together🩵
@raising_doubletrouble
21 Sep, 26
0:30
638
86
4k
Ad| 🎃📚 We’ve been getting into the Halloween spirit with the Room on the Broom Halloween Special and the boys have had so much fun with it👻🧹 We love Room on the Broom, so it was lovely to sit down together and enjoy this special Halloween edition, especially as the story is celebrating its 25th anniversary🎉 The boys loved reading through the story together, the magic painting was also a favourite. They were so excited watching the Halloween pictures appear as they painted, such a simple activity but one that kept them completely entertained🎨✨ And, of course, we couldn’t finish a Halloween story without a little spooky treat…so we ended our story time with Halloween doughnuts🍩🎃 A cosy story, a little bit of magic and some very happy boys, the perfect Halloween afternoon🧡 Room on th
The Royal Family
@theroyalfamily
04 Sep, 26
9.4k
144
🪵 A trip into the deep dark wood… to celebrate the joy of sharing stories in the National Year of Reading 2026, with our Patron, Her Majesty The Queen. At @ntspekehall in Liverpool, Her Majesty joined the author of The Gruffalo, Dame Julia Donaldson, and illustrator Axel Scheffler, who brought the tale to life for local families at a special storytelling session. There was also a surprise visit from the Gruffalo himself! 📚 Every child went home with a copy of The Gruffalo or The Gruffalo’s Child, generously donated by Macmillan Children’s Books (@macmillankidsuk). The visit celebrated the National Literacy Trust’s Early Words Matter programme, which helps young children build the language, literacy, and communication skills that are so important for their future. Discover more about Earl
Farah Mehnaz
@farahmehnaz0
04 Aug, 26
0:49
364
17
15.2k
AD | We celebrated our favourite story with Gruffalo cupcakes while listening to The Gruffalo audiobook and Julia Donaldson Sings The Gruffalo and Other Favourite Picture Book Songs. My daughter loves Imelda Staunton’s expressive narration of the audio book and the catchy Gruffalo song, sung by Julia Donaldson herself, making storytime even more magical. We can’t wait for Gruffalo Granny to arrive this September! . . . #Gruffalo #GruffaloGranny #JuliaDonaldson #AxelScheffler #audiobook @macmillankidsuk
Rachael
@rach_mummy2_hugo_sofia_elliot_
21 Jul, 26
0:47
2.1k
69
13.4k
[AD] Calling all Palm Pals fans! 🥳 We are so excited to get creative with the brand-new Palm Pals Best Friends colouring book! 🖍️✨ This is the very first colouring book from the Palm Pals universe, and it is the absolute perfect way to unwind. Here is why we are loving it: Endless Creativity: Bursting with over 40 adorable pages to colour! Amazing Scenes: Features a huge variety of Palm Pals characters in cute settings, from gorgeous flower meadows to cosy campfire evenings. 🌸🏕️ Mindful Magic: It is a wonderful, relaxing, and fun activity for all ages! Sofia had the best time carefully colouring in her favourite—the sweet pink axolotl! 💖 We tried our best to match her markers to the real plushie characters! Grab your pens and pencils and join the fun! Who is your favourite Palm Pal to
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