Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does Mike's Hot Honey work with influencers?

Accepted Answer

Yes, Mike's Hot Honey works with influencers, and on this page you can see some of the most recent 40 collaborators who have collaborated with Mike's Hot Honey on TikTok. These partnerships help Mike's Hot Honey build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

What is Mike's Hot Honey's marketing strategy?

Accepted Answer

Mike's Hot Honey's marketing strategy includes influencer partnerships, particularly on TikTok. Based on a sample of 40+ collaborations on this page, 18% are with nano creators (under 10k followers), 55% are with micro-influencers (10k-100k followers), and 20% are with mid-sized creators (100k-500k followers). Their partnerships target audiences that are predominantly female (72.3%). This approach allows Mike's Hot Honey to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations. Dive deeper here: Mike's Hot Honey's influencer marketing strategy.

Find influencers who have collaborated with
Mike's Hot Honey
Mike's Hot Honey

1. Kadeja!🤍

2. King Schratz

3. CapricornMoon

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Frequently asked questions

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