Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does The Oodie work with influencers?

Accepted Answer

Yes, The Oodie works with influencers, and on this page you can see some of the most recent 27 collaborators who have collaborated with The Oodie on Instagram. These partnerships help The Oodie build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are The Oodie ambassadors or sponsored creators?

Accepted Answer

Recent The Oodie ambassadors and sponsored creators include @ssgoshin4, @vegemite.staffy, @bethbrookfield, @amy.lien, @michelleandmine, @laurenmerola_, @alfredinho.carreira, @kostagenaris, @raisinglottieandindie, @mumz_the_w0rd. These influencers have posted branded content for The Oodie in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote The Oodie.

Question 4

What is The Oodie's marketing strategy?

Accepted Answer

The Oodie's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 27+ collaborations on this page, 33% are with nano creators (under 10k followers), and 56% are with micro-influencers (10k-100k followers). Their partnerships target audiences that are predominantly female (70.4%). This approach allows The Oodie to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations. Dive deeper here: The Oodie's influencer marketing strategy.

Find influencers who have collaborated with
The Oodie
The Oodie

1. SSJGoshin4🐉

2. Vegemite The Staffy

3. Beth Brookfield | UGC Creator

Check influencers' sponsored content

Frequently asked questions

Find influencers who have collaborated withThe OodieThe Oodie