10 Influencer Marketing Examples in the Indonesian Market
1. @laurabas X Samsung Indonesia
Laura Basuki promoted Samsung Indonesia 11 times on Instagram between April 2018 and July 2019. The posts had a 2.6% engagement rate, and $7.8k EMV. The posts highlight Galaxy phone features like camera quality and wide-angle lens.
Suka bangeeet sama fitur Live Focus with Art Bokeh dari Samsung #GalaxyS10. Jadi bikin foto potrait makin stand out! 😍 Yang bikin aku seneng juga selain fitur tentunya, kalau pake produk dari @samsung_id terjamin keamanan dan gak perlu ragu soal pemakaian jangka panjang. So, #NeverAfraid to switch now! Beli #GalaxyS10 sekarang dan dapetin special cashback sampai Rp1.000.000. Yuk, tunggu apalagi. Cek sekarang di: samsung.com/id/offer/switch-to-galaxy-s10plus/
Laura Basuki
@laurabas
16 May, 19
4.8k
1
Kali ini aku nyobain fitur Ultra Wide Angle-nya Samsung #GalaxyS10. Keren banget bisa ngambil dengan sudut yang sangat luas, 123 derajat! Cocok banget buat kamu yang pengen fotonya jadi lebih extraordinary & jadi #NeverAfraid to capture more and all. Kira-kira lokasi mana lagi ya yang kece buat foto Ultra Wide? Kalian ada ide ga? Kalau kalian mau coba sendiri juga bisa, mumpung ada promo tukar tambah ke Galaxy S10e nih. Kalian bisa tukarkan hingga 2 smartphone, lho! Cek galaxylaunchpack.com untuk tau info lebih lanjut dan penawaran menarik lainnya. . . . 🤳🏽 @devamahenra
Laura Basuki
@laurabas
04 Jan, 19
6.9k
1
Beruntung banget bisa ngerayain moment pergantian tahun dan ngabisin waktu bersama keluarga. Waktu liburan, aku sering banget foto sana sini dari moment bareng keluarga sampai foto pemandangan. Makin senang lagi semua moment yang diambil, mau siang/malam bener-bener jernih kayak ngeliat pake mata sendiri karena dual aperture-nya Samsung Galaxy S9! Btw, @samsung_id lagi ada promo juga nih! Siapa tau Samsung Galaxy S9 kayak aku bisa jadi alternatif kado untuk orang tersayang kamu! Promonya masih sampe tanggal 6 Januari 2019. Buruan cek di #SamsungBeTogether
FOLKMEDIA ALTERNATIVE promoted Fly AirAsia 6 times on Instagram between September 2024 and April 2026. The posts had a 2.7% engagement rate, and $44 EMV. The posts highlight affordable travel for mental wellness and Singapore tourism.
FOLKMEDIA ALTERNATIVE
Indonesia
News, Entertainment
Indonesia 🇮🇩
Campaign/Brand ⤵️
Farhan promoted Google Indonesia 9 times on Instagram between March 2024 and March 2026. In total, those 9 posts generated 61.0M views, with a 6.5% engagement rate, and $1.9M EMV. The posts highlight Gemini's features for brainstorming, learning, and creative contests.
Farhan
Indonesia
Founder, learner, and believer in possibilities🧑🏻💻
building @learntera_id @farhan.journal
made @annotation.id 🔖@lpdp_ri Awardee🎓
CP : +6285144905045
Chelsea Ann promoted Glad2Glow 5 times on Instagram between February 2025 and March 2026. In total, those 5 posts generated 2.0M views, with a 3.3% engagement rate, and $66.2k EMV. The posts highlight achieving plump lips and glowing skin.
Chelsea Ann
Indonesia
Brand Ambassador of @teamliquid.id
CP : 085257764590 (husnul)
FOLKMEDIA ALTERNATIVE promoted Tokopedia 5 times on Instagram between July 2024 and November 2025. In total, those 5 posts generated 2.3M views, with a 2.7% engagement rate, and $81k EMV. The collaboration showcases deals/promotions on Tokopedia, like flash sales and discounts.
FOLKMEDIA ALTERNATIVE
Indonesia
News, Entertainment
Indonesia 🇮🇩
Campaign/Brand ⤵️
salwaliya_ promoted Glad2Glow 9 times on Instagram between September 2024 and October 2025. In total, those 9 posts generated 148.6M views, with a 4.7% engagement rate, and $4.5M EMV. The posts highlight skincare solutions for acne and double cleansing.
salwaliya_
Indonesia
sana’s wife
contact personal : 087828295870
business inquiries : @prabmanagement
Andrew promoted Western Australia 7 times on Instagram between February 2025 and May 2025. In total, those 7 posts generated 1.1M views, with a 3.7% engagement rate, and $58.6k EMV. The posts highlight Western Australia's unique pink lake and coexistence with wildlife.
[...] aku suka selama di western australia adalah Satwa yang bisa [...]
Andrew
@andrewkalaweit
07 May, 25
220.7k
11.7k
45
siapa sangka di australia barat terdapat danau berwarna PINK! keren banget!!! #TWAthedreemstate
Andrew
@andrewkalaweit
01 Mar, 25
16.2k
34
Pertama kalinya aku liat Kanguru di ALAM!!! kali ini aku di Geraldton, Australia barat di sore hari banyak banget kangguru di pinggir jalan lagi makanin rumput!!! ini 1 hal yang aku suka banget dari Australia. Satwa liar dan manusia bisa tinggal berdampingan 🦘🍃🌏❤️ #wathedreamstate #sponsored
Fakta Sepak Bola💡⚽ promoted Posterfridge 8 times on Instagram between May 2024 and February 2025. The posts had a 2.8% engagement rate, and $1.1k EMV. The posts highlight customizable vintage world cup-themed wall decor.
Fakta Sepak Bola💡⚽
Indonesia
Konten² bola menarik.
• Iklan? WA 0812-8000-5134
• Partner @quotesbola
Fakta Sepak Bola💡⚽ promoted Extra Joss 5 times on Instagram between January 2024 and July 2024. The posts had a 2.8% engagement rate, and $18.9k EMV. The collaboration showcases victorious moments in football tournaments.
Fakta Sepak Bola💡⚽
Indonesia
Konten² bola menarik.
• Iklan? WA 0812-8000-5134
• Partner @quotesbola
Laura Basuki promoted Hada Labo Indonesia 5 times on Instagram between May 2018 and November 2018. The posts had a 2.6% engagement rate, and $2.2k EMV. The posts highlight gentle exfoliation, natural foundation application, and safe moisturizing.
Tamagohada Face Wash adalah sabun pembersih wajah yang aku udah pake selama bertahun-tahun. Kandungan AHA dan BHA sangat baik untuk meng-exfoliasi kulit dan bisa dipakai tiap hari karena lembut banget di kulit wajah. Ada 2 rangkaian dari Tamagohada yaitu mild peeling face wash dan face wash + makeup remover. Yang aku suka teksturnya ga bikin kulit kering!! #hadalaboid
Laura Basuki
@laurabas
28 Oct, 18
1.8k
2
Banyak yang pengen pakai foundation tapi terlihat natural dan gak tebal. Kalau aku supaya mengaplikasikan foundation lebih mudah lagi, aku campur gokujyun lotion dengan foundation sebelumnya. Jadi hasilnya lebih natural dan dewy. Coba deh :) #hadalaboid #gokujyunlotion #onesteptoglow
Laura Basuki
@laurabas
09 Sep, 18
7.7k
43
Kalau kalian masih mencari-cari skincare yang cocok, aku mau sharing nih soal Hada Labo Gokujyun Ultimate Moisturizing Lotion yang cocok di aku. Hada Labo ini gak mengandung zat pewangi, pewarna, alkohol dan mineral oil. Jadi aman untuk semua jenis kulit bahkan ibu hamil. Inget banget waktu hamil Owen, aku sampai oleskan Hada Labo ini ke perut untuk mencegah stretch mark #hadalaboid
![Instagram post by @unikinfold for Fly AirAsia. Caption reads: [...] menuju perdamaian pikiran. #FlyAirAsia.](https://images.od.modash.io/804154e43189227c9e3ba776988374ff263f8887)
![Instagram post by @unikinfold for Fly AirAsia. Caption reads: [...] Info lengkapnya cek @flyairasia.id dan....](https://images.od.modash.io/bbb5a0c5e89c18f9550241547a4f630b19c812de)
![Instagram post by @unikinfold for Fly AirAsia. Caption reads: [...] global yang lebih luas. #FlyAirAsia....](https://images.od.modash.io/d2db7f61ca4cabf868800a1aa884e754b1f9ce89)
![Instagram post by @farrhnn for Google Indonesia. Caption reads: [...] #Tips #Sponsored @googleindonesia.](https://images.od.modash.io/0e4adc4592a3fc2ff9c648b1f2c57f4c79704551)
![Instagram post by @farrhnn for Google Indonesia. Caption reads: [...] #Gemini #Sponsored @googleindonesia.](https://images.od.modash.io/29783b032bfd8a9aa30cba824386348143add937)
![Instagram post by @farrhnn for Google Indonesia. Caption reads: [...] #GeminiArena #Sponsored @googleindonesia.](https://images.od.modash.io/fd2378f665869188db4f623eaf99fab133d51aec)
![Instagram post by @cesiann for Glad2Glow. Caption reads: [...] glowing & glass skin 🤍 @glad2glow.](https://images.od.modash.io/7491ed5277e11adf0ba8552eb465836d018b2e09)
![Instagram post by @unikinfold for Tokopedia. Caption reads: [...] cekot ini itu plus dibayarin Tokopedia pake....](https://images.od.modash.io/3005fbf756842a029042efd490aea0cd66e835b6)
![Instagram post by @unikinfold for Tokopedia. Caption reads: [...] Puncak 8.8 PLUS Festival di Tokopedia!....](https://images.od.modash.io/9d76751d5bb3cf09b54f95763cb3b6680a31116f)
![Instagram post by @unikinfold for Tokopedia. Caption reads: [...] kaya gini 🗿🗿 Nungguin Tokopedia Happy Hour....](https://images.od.modash.io/76e30f1b96c37decf363e197d426413624a371db)
![Instagram post by @salwaliya_ for Glad2Glow. Caption reads: [...] senyum tau produk ini ^^ @glad2glow.](https://images.od.modash.io/f59508395b88d668b3d262438dd1ea3d1e694743)
![Instagram post by @salwaliya_ for Glad2Glow. Caption reads: [...] worry lagi mau pake apa hehe @glad2glow.](https://images.od.modash.io/e0f6db963a26b5624a3017c130a0e8b762fc0eef)
![Instagram post by @andrewkalaweit for Western Australia. Caption reads: [...] aku suka selama di western australia adalah....](https://images.od.modash.io/59d73e239e4c74b9dbf86a6a8dbfdbc49f3b1270)
![Instagram post by @faktabola for Posterfridge. Caption reads: [...] kamu, bisa segera cek @posterfridge.co....](https://images.od.modash.io/e6e3f9fb65bb2adafd0f6e479509854ea9c6e851)
![Instagram post by @faktabola for Posterfridge. Caption reads: [...] kamu, bisa segera cek @posterfridge.co....](https://images.od.modash.io/ad60cef5ce885aae94fb36a48c4adec0c554b216)
![Instagram post by @faktabola for Posterfridge. Caption reads: [...] kamu, bisa segera cek @posterfridge.co....](https://images.od.modash.io/61d3a7fde6ac3a6d4e51091923829251a1a46868)
![Instagram post by @faktabola for Extra Joss. Caption reads: [...] 🔥 Congratz Garuda Muda! #extrajoss....](https://images.od.modash.io/158948a8df512738a4da384b914457297bdaac63)
![Instagram post by @faktabola for Extra Joss. Caption reads: [...] (assist Marc Cucurella) #extrajoss....](https://images.od.modash.io/596934bc70ada85f45abc00bc64354470b488b24)
![Instagram post by @faktabola for Extra Joss. Caption reads: [...] sang tuan rumah Jerman!! #extrajoss....](https://images.od.modash.io/4107146127f2c4540bb235daa60d0b63c3e9b571)
