15 Influencer Marketing Examples in the Mexican Market
1. @tolucafc X Caliente.mx
Toluca FC promoted Caliente.mx 14 times on Instagram between December 2024 and January 2026. The posts had a 3.3% engagement rate, and $26.1k EMV. The collaboration showcases fan engagement and player interaction opportunities.
Toluca FC
2. @esmediaz_ X Gymshark
Esme Díaz promoted Gymshark 69 times on Instagram between October 2024 and January 2026. In total, those 69 posts generated 8.1M views, with a 2.1% engagement rate, and $384.6k EMV. The posts highlight @esmediaz_'s fitness routines and Gymshark apparel for various workouts.
Esme Díaz
Wellness ⭕️lympian @gymshark code: esmediaz10 @dragonpharma_llc code: esmediaz @chismealfallopodcast 📩 info@esmediaz.com
![Instagram post by @esmediaz_ for Gymshark. Caption reads: @gymsharkwomen % code: esmediaz10 [...].](https://images.od.modash.io/3e4c090bffdbcc2cdcb6c76c0ad8cee6b75e9ac7)
![Instagram post by @esmediaz_ for Gymshark. Caption reads: [...] leg day 😼
NUEVO ENERGISE @gymsharkwomen....](https://images.od.modash.io/da4552fb83ade00d556ba39e4a4024afe17e01e4)
3. @gloriamurillomx X adidas México
Gloria Murillo promoted adidas México 23 times on Instagram between March 2022 and January 2026. In total, those 23 posts generated 1.6M views, with a 4.7% engagement rate, and $57.9k EMV. The collaboration showcases fitness training, athletic challenges, and active lifestyle content.
Gloria Murillo
🇲🇽 Atleta | Tigres UANL | Exatlón mx 📩 gloriamurillomx@gmail.com Cdmx - Mty
4. @esmediaz_ X Dragon Pharma
Esme Díaz promoted Dragon Pharma 12 times on Instagram between November 2024 and January 2026. In total, those 12 posts generated 1.5M views, with a 2.1% engagement rate, and $64.8k EMV. The posts highlight gym workouts, particularly leg day, fueled by supplements.
Esme Díaz
Wellness ⭕️lympian @gymshark code: esmediaz10 @dragonpharma_llc code: esmediaz @chismealfallopodcast 📩 info@esmediaz.com
![Instagram post by @esmediaz_ for Dragon Pharma. Caption reads: [...] code: esmediaz10
Sups: @dragonpharma_llc....](https://images.od.modash.io/f77798ef42bfb2d5e380f88fc70e950fa2d24639)
![Instagram post by @esmediaz_ for Dragon Pharma. Caption reads: [...] code: esmediaz10
Sups: @dragonpharma_latino....](https://images.od.modash.io/0369dde5e7f1d9bc48af405e77300a11b0240403)
![Instagram post by @esmediaz_ for Dragon Pharma. Caption reads: [...] code: esmediaz10
Sups: @dragonpharma_llc....](https://images.od.modash.io/de3da19a33098140aeae52e732d70bff24e09274)
5. @melany.palacios01 X SHEIN
Melany palacios promoted SHEIN 11 times on Instagram between March 2025 and December 2025. In total, those 11 posts generated 4.6M views, with a 3.0% engagement rate, and $159k EMV. The posts highlight affordable, trendy clothing and holiday discounts.
Melany palacios
🌨️ Mty⛰️ Colabs: Melanycolabs15@gmail.com 📩 En youtube encuentras mas contenido🤪
![Instagram post by @melany.palacios01 for SHEIN. Caption reads: [...] DE DTO!
Busca 👉 YQ2NF 👈 en SHEIN y [...].](https://images.od.modash.io/cf03f9bb397cd8560478fd5c57b1667228d13e99)
6. @normapetris X SHEIN
Norma Petris❗️ promoted SHEIN 16 times on Instagram between November 2021 and September 2025. In total, those 16 posts generated 3.0M views, with a 3.1% engagement rate, and $140.2k EMV. The collaboration showcases trendy clothing, swimwear, and kids' fashion with discount codes.
Norma Petris❗️
@petrisboutique ✨. @fashionnova @novakids Ambassador
![Instagram post by @normapetris for SHEIN. Caption reads: 🌼🐚✨ .
@shein_mex @sheinofficial .
.
Compra [...].](https://images.od.modash.io/150a301ef62fef227c9c54c483b70c493374ed12)
7. @scarlett__salazar X Caliente.mx
SCARLETT SALAZAR. promoted Caliente.mx 10 times on Instagram between July 2020 and September 2025. In total, those 10 posts generated 1.3M views, with a 2.0% engagement rate, and $44.7k EMV. The posts highlight sports predictions, focusing on soccer leagues and tournaments.
SCARLETT SALAZAR.
Conductora en @lagambetasports ⚽️ Soy la chica del clima en @multimediostv ☀️ COLABS: scarlett@lagambeta.com 💌
8. @soycharlygalleta X Steren
Carlos Gallegos 🍪 promoted Steren 10 times on Instagram between August 2024 and December 2024. In total, those 10 posts generated 120.2K views, with a 2.1% engagement rate, and $3.6k EMV. The collaboration showcases affordable tech gadgets for security and convenience.
Carlos Gallegos 🍪
🍪 Charly Galleta 🗞️ Noticias 👀 Curiosidades 🎙️Podcast “REALIDAD” 🇲🇽 | Guadalajara 📩 | charly.galleta@agenciadnm.com
![Instagram post by @soycharlygalleta for Steren. Caption reads: [...] tu carro robado 😱🚗 | @steren.oficial....](https://images.od.modash.io/3f2f6435560f9c4ee47966167cc6a532afe44b31)
![Instagram post by @soycharlygalleta for Steren. Caption reads: [...] en cuenta su precio 👌🏻 #steren....](https://images.od.modash.io/a3a2b5660ca21865f7f060d4d6ba3f9d9772e3fe)
![Instagram post by @soycharlygalleta for Steren. Caption reads: [...] necesitas para tu casa 😮💨 @steren.oficial....](https://images.od.modash.io/e4d2d0da7dc6785687945e930a14526d93fea9de)
9. @jacqui.comm X Bershka
jacqui promoted Bershka 13 times on Instagram between May 2024 and December 2024. In total, those 13 posts generated 8.6M views, with a 4.4% engagement rate, and $381.9k EMV. The collaboration showcases stylish, everyday outfits and casual lifestyle moments.
jacqui
10. @andresbaida X Tequila Don Julio
Andres Baida promoted Tequila Don Julio 10 times on Instagram between March 2022 and August 2023. In total, those 10 posts generated 50.0K views, with a 3.5% engagement rate, and $7.8k EMV. The collaboration showcases luxurious lifestyle moments and sunset gatherings.
Andres Baida
Luck is what happens when preparation meets opportunity Experto catador de aguacates 🥑 Contacto: @makeitprensa
![Instagram post by @andresbaida for Tequila Don Julio. Caption reads: [...] de semana acompañado de @tequiladonjulio en....](https://images.od.modash.io/2e17c961a1f82574245f89953ace89ec039855cd)
![Instagram post by @andresbaida for Tequila Don Julio. Caption reads: [...] de gente a la que quieres @tequiladonjulio....](https://images.od.modash.io/d3da8d8eae321a61a6a180f2799e8fbd28208ffa)
11. @gloriamurillomx X Innova Sport
Gloria Murillo promoted Innova Sport 16 times on Instagram between August 2018 and February 2020. The posts had a 4.7% engagement rate, and $57.6k EMV. The posts highlight athletic footwear, fitness tech, and the active lifestyle.
Gloria Murillo
🇲🇽 Atleta | Tigres UANL | Exatlón mx 📩 gloriamurillomx@gmail.com Cdmx - Mty
![Instagram post by @gloriamurillomx for Innova Sport. Caption reads: [...] pueden encontrar en @innovasport o en su....](https://images.od.modash.io/fd0ecfa0b47ab53881c0bf41aaed2748a3756382)
![Instagram post by @gloriamurillomx for Innova Sport. Caption reads: [...] otra foto 🥺
#WeLiveSports @innovasport ....](https://images.od.modash.io/5abe86be12b2b8e92f18f442fefb450879825fe0)
12. @tolucafc X Liga BBVA MX
Toluca FC promoted Liga BBVA MX 5 times on Instagram between November 2024 and December 2025. In total, those 5 posts generated 1.4M views, with a 3.3% engagement rate, and $52.1k EMV. The collaboration showcases Toluca FC's goals, victories, and key players in Liga BBVA MX.
Toluca FC
![Instagram post by @tolucafc for Liga BBVA MX. Caption reads: [...] #BBVA #LigaBBVAMX.](https://images.od.modash.io/d1959c97a801e5ca21406753321a3d64c5c99799)
13. @andresbaida X Helados Holanda México
Andres Baida promoted Helados Holanda México 6 times on Instagram between July 2025 and December 2025. In total, those 6 posts generated 627.0K views, with a 3.5% engagement rate, and $23.6k EMV. The posts highlight Magnum ice cream as a perfect daily indulgence.
Andres Baida
Luck is what happens when preparation meets opportunity Experto catador de aguacates 🥑 Contacto: @makeitprensa
14. @camilasanchhez X Fashion Nova
CAMILA SÁNCHEZ promoted Fashion Nova 6 times on Instagram between October 2025 and November 2025. In total, those 6 posts generated 1.3M views, with a 4.7% engagement rate, and $46.1k EMV. The collaboration showcases fashionable dresses, jumpsuits, and jeans.
CAMILA SÁNCHEZ
hi everyone✨ @thehappysecret X CAMILA SÁNCHEZ edición limitada 🩷👇🏻 contacto.camilasanchhez@gmail.com
![Instagram post by @camilasanchhez for Fashion Nova. Caption reads: @fashionnova 🖤 LOVE BLACK FRIDAY 🖤
- [...].](https://images.od.modash.io/b4d22a9d07bc6a33f77037d29d56f80406a145ba)
![Instagram post by @camilasanchhez for Fashion Nova. Caption reads: @FashionNova Sunday Drapey
Wide Leg [...].](https://images.od.modash.io/a6b1371f857fd35aaa3c6f9c8dfce55ac75216d2)
![Instagram post by @camilasanchhez for Fashion Nova. Caption reads: @FashionNova
Fer toma fotos increíbles [...].](https://images.od.modash.io/7665730e5633b319e295cbf7cd3d36580db1d48e)
15. @denisseguzman_ X L'Oréal Paris
Denisse Guzmán promoted L'Oréal Paris 6 times on Instagram between July 2024 and November 2025. In total, those 6 posts generated 7.5M views, with a 3.7% engagement rate, and $231.5k EMV. The posts highlight skincare and makeup for radiant skin and holiday celebrations.
Denisse Guzmán
🎨 🪴🧚🏻♂️📷 MGMT: @rawtalent.co denisseguzman@rawtalent.co •TIKTOK (+7M) •YouTube (200 K)
