Who sponsors Ashwinn on Instagram?

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#MailchimpPartner I partnered with @Mailchimp to dig into their The Art of The Opt-In report: surveying 6,000+ consumers and 2,000+ marketers about the journey of consumer opt-in. Here are some of the findings: 1. More sends ≠ more engagement. If it doesn’t earn an open or provide value, don’t send it. 2. 65% of brands ask for a phone number in the popup. 28% of consumers will actually give one. You’re asking for trust you haven’t built yet. 3. 56% of consumers stay subscribed for relevant content, yet only 39% of brands personalize off purchase history. Dig into the report more, link in bio. #marketing

#MailchimpPartner All we seem to hear about today are fears around AI potentially replacing designers, copywriters, video editors, etc. Short answer: it won’t. Well, not really. After using AI every day for a year, I’ve learned a lot about what it’s good for. I partnered with @mailchimp to share how mid-market teams are using AI with help from their recent Marketing Equalizer report (in partnership with WARC), which can help you approach it more productively. For more, check out the full report at the link in my bio.