Top 16 British Sustainable Fashion Affiliates on Instagram (July 2026)

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We found 16 British Sustainable Fashion Affiliates on Instagram
These 16 creators match the British Sustainable Fashion Influencers on Instagram search and have posted content containing promo codes or tracking links. These are signals that could indicate affiliate partnerships. Data powered by Modash. Start a free trial to explore creators' brand collaborations.
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19/07/2026
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1. ellie⋆.ೃ࿔*

United Kingdom

sustainable fashion & lifestyle・ plant based・london ˚˖𓍢ִ໋❀ 𝘐 ˚ʚ♡ɞ˚𝘑𝘦𝘴𝘶𝘴 ellie@russetagency.com

@ellierosebaker
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Get audience breakdown
Followers
50.9k
Fake followers
14.77%
Engagement rate
3.44%
Average Reel plays
32.7k
Audience gender
female
93.98%
male
6.02%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
24.41%
United States
19.59%
France
5.6%
Italy
4.09%
Germany
3.93%
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2. Mandy Weetch

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@mandy_weetch
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Followers
2.4k
Fake followers
-
Engagement rate
2.19%
Average Reel plays
-
Audience gender
No info available
Top performing Reels
No info available
Engagement rate benchmark
No info available
Audience location by country
No info available
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3. alana mai 🌸💘🐱 colourful sustainable fashion ♻️

United Kingdom

🌍 sustainability & charity shop enthusiast 👗 ✨ maximalist style 🌈 💚 vegan babe 🥑 💌 collabs: thriftyalana@gmail.com 💗 Trainpal discount code: Maii10

@alana.maii
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Get audience breakdown
Followers
4.4k
Fake followers
17.11%
Engagement rate
8.99%
Average Reel plays
1.8k
Audience gender
female
81.95%
male
18.05%
Top performing Reels
  1. cool girls shop in charity shops 💁‍♀️ you also get to support great charities! 😍 . . . . . . . . . . . . #thrifting #charityshopfinds #thriftedfashion #secondhandfashion #prelovedfashion #thriftstorefinds #ecofriendlyfashion #sustainablefashion #thrifter #charityshopbargain #circularfashion #charityshopping #thriftingcommunity #thriftwithme
    388
  2. Even though outfit repeating shouldn't be a radical act, social media can often pressure us to find a new outfit for every special occasion 😭 But outfit repeating is the best - how cool is it that you get to wear one of your fave outfits multiple times?!! 🥰🩷 Dress - @ebay_uk Tights - @the_bhf Shoes - @depop Necklace - @redcrossretail . . . . . . . . . #secondhandfashion #sustainablefashion #thriftedfashion #thriftfinds #slowfashionmovement #sustainablestyle #outfitrepeater #princesscore #charityshopfinds
    320
  3. You may not believe it but I used to wear all black most of the time because, apart from being an emo kid, I wanted to blend in and be as unnoticeable as possible 🫣😭 Safe to say my mindset has definitely changed and I now wear whatever makes me happy, even if - actually - ESPECIALLY if it makes me stand out 🌈✨ I feel the most comfortable in bright colours and I love having my own style 🩷 Divorcing myself from fast fashion trends has had such a big impact on me curating my own unique wardrobe 😍 . . . . . . . . . . . . . maximalism transition reel colourful style upcycled second hand fashion thrifted ootd charity shop finds preloved sustainable fashion dopamine dressing slow fashion #maximalistfashion #secondhandstyle #upcycledfashion #dopaminedressing #prelovedfashion #slowfashionmovement #thriftedootd #thriftedoutfit #thriftedoutfits #charityshopfinds #prelovedstyle
    307
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
71.79%
United States
12%
Australia
1.54%
Canada
1.15%
Italy
1.15%
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4. Sarah Kent

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@sarahkentnews
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Followers
6.8k
Fake followers
-
Engagement rate
7.4%
Average Reel plays
-
Audience gender
No info available
Top performing Reels
No info available
Engagement rate benchmark
No info available
Audience location by country
No info available
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5. Carrie - London, Fashion & Travel

United Kingdom

Travel, especially midlife solo travel. Sustainable style. Well-designed & preloved fashion, small brands. 50+ thethistleedit@gmail.com

@the.thistle.edit
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Followers
21.2k
Fake followers
35.75%
Engagement rate
1.45%
Average Reel plays
1.7k
Audience gender
female
85.65%
male
14.35%
Top performing Reels
  1. I really, REALLY didn't want to write this post. I still feel ashamed, and I was also worried about the stigma. But the one thing which got me through the last hideous couple of weeks was the fact in recent years, we have become much more educated about the menopause. And that really helped. So here goes. A couple of weeks ago, I was hit with two sudden new symptoms. The first was an all-consuming anxiety, an anxiety I've been lucky enough never to experience before. It made me dizzy. It made me cry all the time. And the second one was even worse. It was the most intense brain fog I have ever known. It felt like operating behind five panes of glass. Large chunks of my day went missing. I had to write a list of the most basic tasks to do each day because I knew I wouldn't be able to remember them. I'm a barrister. I was petrified. How could I work with my brain not working? I have written this because if I can make even one person feel less alone by writing it then it will have been worth it. I've never had a hot flush or a mood swing. But it WAS hormones. AND I'm also writing this because there is hope. I'm out the other side now and if anything I feel better than ever now. I know it might happen again but I'm less scared. The person who helped me was my lovely friend Caroline Sheldon at @midlife_management (very much not an ad). I was tempted to increase my HRT but she suspected it was actually an oestrogen surge and she was right. She suggested some other options and within days, the cloud was lifting. I owe her so much. If you're in any way struggling please do see if she can help she offers free Zoom calls in the first instance. I am in no way an expert on menopause so please talk to your GP or meno expert. But these things also helped me: - I started the Couch to 5K app with a friend. Honestly I ran more than the 3 times a week! - Being honest with everyone. I told my daughters. I told my optician so she would write down everything I needed to remember. - the hardest thing was telling work. But I did. And the truth is, we have no business feeling ashamed. We do have business educating other women so we all feel less alone. Thanks for reading.
    1 289
  2. Hey, happy new year! It's been a while since I posted, and this is because I wanted to have a real think about how I felt about Insta. I had started to feel very jaded with the content I was being shown. And then I realised that all I want to see is the joy other people find in life. So that's what I'm going to give you in 2026. Things which bring me joy. Have a wee scroll to see if this fits with you. There will be solo travel and Granny Paulette for sure. This first photo was taken on the exact border between France and Belgium on 29th December, on a day trip to Lille, because my eldest daughter loves a niche trip and frankly, I love them too. I'll also be having four months off later this year and yes, I can assure you that you can follow along on some great trips! Wishing you all the happiest 2026. It's going to a year of change and transition for me, but I can feel the joy already 😘 #2026 #solotravel #sustainablefashion #thethistleedit
    307
  3. POV bag chat with the girls ♥️ @keira_scottsamuel @the.thistle.edit @just.a.bit.of.faith All bags @scottsamuel.co.uk Buttermilk woven leather basket coming soon. Thanks to @theshoelovingstylist for the 🎥♥️
    236
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
66.78%
United States
6.29%
Brazil
4.35%
Ireland
2.55%
Australia
1.88%
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6. Rachel Arthur

United Kingdom

Systems thinker, strategist, writer, speaker Sustainable fashion at @unep Sign up to my weekly newsletter👇

@rachelarthur
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Followers
6.2k
Fake followers
19.17%
Engagement rate
1.55%
Average Reel plays
1.9k
Audience gender
female
82.52%
male
17.48%
Top performing Reels
  1. Had biblical weather on my annual trip with @rachel_arthur - rain, hail, sun and wind- but then a bloody double rainbow came out and crowned us 🌈 🌈 🌈. Get in! We didn’t stop talking. Not once. Even fell asleep mid chat. And I still feel we’ve still got more to say. That’s why we need to go away with our friends or simply have sleepovers away from our families as adults. (And thank you @elizahopewell for the stunning plate art - a feast for the eyes). #friends #sleepover #roadtrip #staycation #friendsummit #rainbow
    1 014
  2. We’ve moved out of London! 20 years later - give or take - and we’ve headed “home” to Hampshire. To the countryside. Work will generally continue as usual, but with a little less in-person/in-town attendance, which is basically how it’s been for the past 3 years anyway. Otherwise, new adventures ahead! The last two weeks in pics = so sad to go, but beyond happy to arrive. 🌳🌱💚 #newhome #family #commuters #hampshire #countryside
    382
  3. She’s moved to the country but we’ll still talk to her. Just. @rachelarthur 😘 🌱 @luckybuckley ♥️ 🥾 #unihousemates #bankholiday
    359
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
55.46%
United States
15.27%
France
2.68%
Ireland
2.31%
Italy
2.26%
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7. Iso | Second-Hand Fashion

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@isoneville
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Followers
3.5k
Fake followers
-
Engagement rate
3.58%
Average Reel plays
-
Audience gender
No info available
Top performing Reels
No info available
Engagement rate benchmark
No info available
Audience location by country
No info available
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8. Tiffanie Darke

United Kingdom

Luxury, fashion, sustainability 🍃It's Not Sustainable Substack 🍃Rule of 5 campaign 🍃Co-founder @agora.ibiza

@tiffdarke
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Get audience breakdown
Followers
12.7k
Fake followers
22.45%
Engagement rate
1.33%
Average Reel plays
4k
Audience gender
female
80.47%
male
19.53%
Top performing Reels
  1. Wrote about France's groundbreaking legislation against fast fashion for @guardian today. The Lower Parliament voted unanimously for a fine of up to €10 per fast fashion garment and a ban on advertising on Thursday. This is a seismic piece of legislation designed to protect companies that make quality products from quality materials. Like smoking, drink driving and plastic bags, France thinks fast fashion is a danger to societal health. Gripping stuff! Link in my Stories @federationdupap @yannrivoallan @fannymoizant @viollandannececile
    1 465
  2. Ready for Rule of 5 in 2024? It's great to have you here! It's been such a lovely experience travelling with all my Rule of 5 friends this last year, I couldn't possibly look back. Instead, I'm really looking forward to doing it with all of you again - only better this time. Quick reminder of the guidelines on these slides, but please remember they are just a guide. This is your challenge, it's important it's right for you, your needs and where you are in life right now. Having completed the challenge last year I can assure you it really is worth it, on so many levels. It resets your shopping habits, refreshes your relationship with fashion, deepens your relationship with style, saves you money (yes!), introduces you to creativity - and it helps the fight against climate change. I'm sure I don't need to tell you fashion is responsible for 8-10% of the world's emissions, has a huge waste problem clogging up deserts, seas and frankly any part of the world we can find to ship to, and is encouraging consumption at a rate far beyond that which the world's resources will allow. What's great about this challenge is that it is something we can all do, it is enjoyable and revealing and if enough of us do it, it could change the current trajectory we are on. So give it a go! Your wardrobe (and your happiness levels) will thank you. Do subscribe to the newsletter via link in bio as the first bulletin will be going out tomorrow, with lots more detail (don't worry, it's not that complicated). #ruleof5 #sustainablefashion #2024
    1 100
  3. Thankyou so much @katiecouric for spotlighting my new book, helping us rethink our relationship between luxury and sustainability. Book is out September 4th but already so much excitement! It's so amazing to be playing in America again, I admire so much the ambition and passion that runs through everything and honoured to be included. There are some truly inspirational pockets of media sharing progressive and engaging coverage of the issues and Katie and @katiecouricmedia is one of them. Sign up to Katie's newsletter for more (link in my Stories and What to Wear Highlights) And thank you too to the phenomenal team at @broadleafbooks
    923
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
71.23%
United States
10.72%
France
2.45%
Italy
1.93%
Ireland
1.43%

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9. Rosie Okotcha

United Kingdom

Fashion historian exploring fashion, film & culture 📓 Let’s Rabbit Hole together 🐇 📱 Vintage & Sustainable fashion ✨ 📠💌- nic@moth-mgmt.com

@rosieokotcha
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Get audience breakdown
Followers
27.2k
Fake followers
23.24%
Engagement rate
1.05%
Average Reel plays
6.5k
Audience gender
female
61.77%
male
38.23%
Top performing Reels
  1. 2026: THE AGE OF ANALOG 📺 ✨FULL VIDEO ON YOUTUBE (linked in bio) ✨ What analog swap would you be most tempted toward, let me know in the comments 💌 ✨This year we have slowly seen the rise of nostagia and a clear craving for community from in person look alike contests the most recent seeing hundreds of people showing up for a 5 min cigarette break, to the switch from iphone photos to the old digital cameras you used as a teen as well as the viral analogue bag and yes the irony of that doesnt escape me lol💌 people are redefing their relationships with technology, and its clear they are yearnign for real llife comunity. Old I pod are getting more expensive, so if you want one try find your old one and save money, as the generation who grew up online are slowly relasing that we dont really own anything, instead we have countless subscriptions that, which mean with a few missed payments or a forgotten password, we can lose years of our audio visual collections. ✨ and the concept of a digital dark age suddenlt becomes alot more personal. along with social media becoming an increasingly divisive space, what was once an escape from reality and a way to find a community and friendship has become the space many of us are trying to escape.✨ so in 2026 we are going to see people moving towards analog hobbies, like scrap booking or even crochet, to CD players instead of apps and cinema trips instead of streaming.✨
    121 216
  2. Films for fashion girls: Weird girl edition! 🎀 Have you watched any of these, and what would you add to the list? Extended list on letterboxd: rosieokotcha #whattowatch #filmreccemomdations #fashionfilms
    36 937
  3. Films for fashion girls: 90s minimalist edition! 💌 Have you watched any of these, and what would you add to the list? What aesthetic should we do next: #whattowatch #filmrecemondations #fashionfilms
    14 314
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
58.08%
United States
14.1%
Italy
7.33%
Germany
2.35%
South Africa
1.79%
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10. Meg Doyle

-

@megantldoyle
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Get audience breakdown
Followers
3.6k
Fake followers
-
Engagement rate
2.21%
Average Reel plays
-
Audience gender
No info available
Top performing Reels
No info available
Engagement rate benchmark
No info available
Audience location by country
No info available
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11. Heidi Michelle May

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@heidimichellemay
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Followers
4.2k
Fake followers
-
Engagement rate
1.18%
Average Reel plays
-
Audience gender
No info available
Top performing Reels
No info available
Engagement rate benchmark
No info available
Audience location by country
No info available
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12. Hannah Rochell | slow fashion

United Kingdom

♻️sustainable fashion journalist, consultant + digital creator 👟I champion slow, comfortable style, independent brands and responsible ways to shop

@hannah.rochell
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Get audience breakdown
Followers
36.4k
Fake followers
22.9%
Engagement rate
2.88%
Average Reel plays
2.6k
Audience gender
female
93.56%
male
6.44%
Top performing Reels
  1. Welcome to a new series of local women swimming at their favourite beaches on the Isle of Wight - if you’re visiting this year and are a fan of a dip in the sea, watch this space for recommendations! This week, Hannah’s in Seaview on the north east side of the Island, where she swims a couple of times a week with her mum (all year round!). “Quay Rocks is great because unlike many beaches on the Island, you can get a decent swim whatever the tide is doing,” she says. “But when the tide is right, I really love swimming at Seagrove Bay - it’s a little more effort to get there but it’s well worth it, even on a misty day like this!” Hannah wears our Winnie beach skirt in navy towelling cotton, and is also keeping warm in a pair of our snuggly merino boot socks.
    328
  2. Happy 10th birthday to this beautiful soul 🥰. So photogenic, but at his happiest when in the sea/rolling in the sand/digging in mud. Here he is recently, and not so recently, in all his splendour. He will be treated like an absolute king today! We love you Grenson! 😍 #miniatureschnauzer #minischnauzer #schnauzer #schnauzersofinstagram
    290
  3. (AD) I’m loving the new @seasaltcornwall Seasalt Circular collection, which is made using quality end-of-roll fabrics to save waste. I’m wearing the Hope Cottage Blouse and Brouse Dress, which are both a beautiful patchwork of patterns, making every item unique. These one-of-a-kind limited-edition pieces are live on the website today, along with other colourful new launches. #SeasaltCornwall #wearingseasalt
    248
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
68.29%
United States
6.25%
Italy
2.15%
Taiwan
1.99%
Australia
1.91%
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13. Emily

United Kingdom

20-something in London 🎨💃🪴 Occasionally I cut up clothes ✂️🧵 Greenvintagem@gmail.com

@emily.j.muir
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Get audience breakdown
Followers
64.5k
Fake followers
27.24%
Engagement rate
1.72%
Average Reel plays
34.2k
Audience gender
female
61.58%
male
38.42%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
36.43%
United States
22.02%
Australia
3.28%
Germany
2.56%
Italy
2.08%
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14. Lucie

United Kingdom

slow fashion, vintage & antique shopping!!! ♻️ trying to live a sustainable-ish life 🏡 renovating & DIY’ing 💌 thrifting my wedding 📍norfolk

@luciejenbea
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Get audience breakdown
Followers
6.6k
Fake followers
24.72%
Engagement rate
1.37%
Average Reel plays
2.5k
Audience gender
female
79.02%
male
20.98%
Top performing Reels
  1. happy first birthday gussy we love you more than you know! 😭❤️
    9 504
  2. if you’ve followed me for a long time, you’ll remember me wearing a rainbow of colour. this colourful phase was heavily influenced by scandi style and was really the start of the development of my personal style I know and love today. until 2019 I wore black almost exclusively, because I felt it was easy to put the pieces together - then I went the other way, full send into the pastel lucie era lol. I still love colour, but I found that with shopping secondhand I was buying colourful clothes but very few of them worked well together. I have a wardrobe full of colour but lacked the basics required to have a versatile wardrobe that stood the test of time and surpassed trends. over the past year i’ve been working on building out my wardrobe staples and i’ve been styling outfits that make me feel more adult or more “chic” as @nicoledyson_ says. here are some of those outfits that the wardrobe staples i’ve been investing in (you’ll see a few pieces repeated because I wear them 24/7) thanks for sticking around the witness the evolution of my style 🫶🏻
    237
  3. Let’s go to the carboot together 👋🏻 swipe to the end for a surprise lol. biggest regret is the spanish fruit bowl but I don’t have space for it right now. so glad carboot season is back. my weekly joy!! - secondhand hand finds, secondhand shopping, car boot sale, car boot haul, antique shopping
    124
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
62%
United States
8.85%
France
2.61%
Spain
2.35%
Australia
2.35%
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15. Rachelle Cox | Presenter

United Kingdom

🍀 Celebrating sensitivity & sustainable fashion 🎥 @docsbyrachellecox ✍️ words for METAL Mag, BRICKS 💌 @brickscollective @wearehoa

@rach.e.lle
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Get audience breakdown
Followers
21k
Fake followers
20.61%
Engagement rate
1.81%
Average Reel plays
6.2k
Audience gender
female
83.85%
male
16.15%
Top performing Reels
  1. pink noise
    33 009
  2. anyone wanna play mermaids?
    121 070
  3. There is so much insidious verbal and physical violence being thrown at Black and Brown people in the UK right now, especially at immigrants, asylum seekers and queer people of colour. It is vile the way that white people are behaving, and we need to be holding each other accountable and educating each other on why this cannot continue. Fixing inequality isn’t about punishing anyone, it’s about investing in society and each other. This is a CLASS war and we’re being fed empty lies by the hands of the people with banquets. Be curious and open minded to the evidence coming to light about how all of the struggles working and middle class people are facing right now in the uk are because of the growing wealth inequality due to the rich getting richer and owning more public assets and property, but then paying off politicians and newspapers to blame immigrants and people of colour. Highly recommend watching @garyseconomics youtube video “Why Labour Is Crushing Your Living Standards” and listening to @zarahsultanamp speak on this issue
    77 290
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
61.53%
United States
15.31%
Australia
3.68%
France
2.16%
Canada
1.9%
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16. Ryan Marshall

United Kingdom

UK/ 💪🏼 #retiredscooterrider

@lllkjjjjhsh
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Get audience breakdown
Followers
11k
Fake followers
22.03%
Engagement rate
8.6%
Average Reel plays
-
Audience gender
female
15.29%
male
84.71%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
35.91%
United States
13.5%
Australia
10.11%
France
8.61%
Spain
4.39%

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