To build a successful brand ambassador program, you need to recruit ambassadors, manage campaigns, track content, measure results, and pay out your ambassadors.

While it’s totally possible to do all that stuff manually, using brand ambassador software instead will save you a ton of time, allowing you to scale your program.

But which platform should you choose? To help you decide, I’ve rounded up the 11 best tools for running a brand ambassador program based on reviews and ratings from users like you.

11 best brand ambassador software tools compared

⚠️Disclaimer: The information listed – like pricing, star rating, etc. – is correct as of this writing but is subject to change. Always double-check before making any purchase decisions! 

Features to look for in brand ambassador software

I looked at dozens of brand ambassador solutions when compiling this list, which helped me identify the core features you should look for:

• Ambassador recruitment methods: Some platforms allow you to browse a vast database of creators and reach out to those you want to collaborate with. Some let you invite inbound pitches from potential ambassadors who match your criteria. And some help you find ambassadors among your existing customer base. Choose the platform that suits your preferred recruitment method.

• Content tracking: If you’re doing ambassador marketing at scale, you don’t have the bandwidth to capture every piece of live content yourself – so make sure the tool you choose does this for you.

• Ambassador communications: Whether you’re launching a new product, running a new promotion, or sharing best practices, you need a comms channel for your ambassador partners. Pay attention to how each tool allows you to communicate.

• Performance measurement: Tracking results through your brand ambassador software helps you understand where your clicks and sales are coming from so you can do more of what works.

• Ambassador payments: As with content tracking, handling payments manually just isn’t scalable. Ideally, your brand ambassador platform should automate some (or all) of the payment process.

• Custom rewards: Rather than paying a flat commission, use software to create custom rules – like tiered rewards and performance-based bonuses – to encourage ambassadors to work harder for your brand.

• Integrations: Your brand ambassador software should play nice with other tools in your tech stack. For instance, if you’re an ecommerce brand, you’ll want your chosen solution to integrate with platforms like Shopify or BigCommerce.

• Pricing model: Some tools charge a flat monthly fee, while others take a percentage of every sale your ambassadors drive (Refersion charges 3% of affiliate sales on top of its plan, for example). A percentage fee looks cheap when you’re small, but it grows with your program, so model the cost at the sales volume you expect in a year, not today.

• Data portability: Check whether you can export your ambassador list, contact details, and commission history if you switch tools. If your data is locked in, moving platforms means rebuilding your program from scratch.

Bear in mind that your chosen platform doesn’t have to do everything on this list 👆

In fact, there are plenty of high-quality tools that only offer one or two of the above features. Just be aware that you cannot do it all manually if you’re going to run a successful, scalable ambassador program – so if your brand ambassador software doesn’t offer a certain feature, you’ll have to pay for at least one additional tool.

All clear? Great! Now here are the top 11 brand ambassador software platforms…

1. Modash

🥇Best for: Brand ambassador programs for Shopify stores

🤔What is it: Modash helps ecommerce brands reach new audiences, build trust, and sell more through influencer, affiliate, and brand-ambassador-based marketing. Think of us as a one-stop shop for running your ambassador program, covering everything from finding and recruiting brand-fit ambassadors to tracking content and managing payments.

✅ Key features:

• Find brand-fit ambassadors: Search every account on Instagram, TikTok, and YouTube with 1,000+ followers. Access audience metrics – like location, age, gender, and interests – without having to reach out to the creator. Narrow down your results further with filters like follower range, niche, location, and growth rate.

• Review ambassador profiles (without having to reach out): No more asking creators for screenshots of their social analytics – instantly check engagement rate, average views, fake followers, and more. Plus you can see which brands a creator has worked with in the past and how their #sponcon performed.

• Personalize ambassador comms faster: Use Modash’s dedicated influencer marketing inbox to find valuable context about each ambassador – like their accounts, engagement metrics, previous collabs, relevant documents, and past conversations. All of which helps you write more personal messages. 

• Create lists to manage ambassador relationships: Save shortlisted ambassadors to lists. View your lists to unlock contact details, attach documents, send emails, and share notes and labels with your team.

• Track live ambassador content on autopilot: Automatically capture live campaign content – yep, even Stories – without forcing ambassadors to sign up to anything. Doesn’t even matter if they forget to use the right tags or hashtags!

• Measure ambassador performance: Create UTM links, QR codes, and promo codes, and track usage per ambassador to see who’s generating the most sales and revenue. View campaign- or ambassador-level metrics like views, engagements, comments, clicks, sales, and more.

• Pay ambassadors in their own currency: Send payments in 36 currencies across 180 countries. You only have one unified invoice (to Modash), leaving us to deal with all the individual payouts, bank management, and tax compliance.

• Integrate with Shopify: Connect Modash to your Shopify account to create promo codes, track code redemptions, streamline product ordering for ambassadors, make affiliate links with multiple commission tiers, and more.

💵Price: Modash offers a 14-day free trial, no credit card required. Paid plans start at $299/month, or $199/month billed annually. 👉Modash Plans and Pricing

🤝Trusted by: Birkenstock, Bonprix, Victoria’s Secret, Mont Blanc, Sennheiser

✨Review score: ★ 4.9/5 (Capterra), ★ 4.9/5 (G2), ★ 5/5 (Shopify App Store)

📣Our users are saying: “Modash has the biggest data pool, which made it possible for us to work with thousands of creators (with the right demographics) easily.” – Maris Niilus, Influencer Campaign Specialist at Trendhim

2. Endlss

🥇Best for: Building and managing tiered ambassador programs at scale

🤔What is it: Endlss is a brand ambassador and affiliate marketing solution that streamlines labor-intensive tasks like running gifting campaigns, paying commissions, and managing creator relationships.

✅Key features:

• Offer tiered commissions: Reward high-value creators with custom commission structures that automatically align with the correct ambassador tier.

• View tier-based reports: Aggregate metrics by commission tier for an at-a-glance view of which ambassadors are generating the most revenue and sales.

• Find brand-fit ambassadors: Search for ambassadors in a database of 250+ million creators on Instagram, TikTok, and YouTube, or track live brand mentions to find creators who are already posting about you.

💵Price: Endlss offers a free-for-life plan with a single user seat and up to 25 ambassador reports per month. Paid plans range from $199 – $1,127 per month on a rolling monthly contract.

🤝Used by: Blossom Essentials, Country Life Natural Foods, Rebel Bunny

✨Review score: ★ 5/5 (Apple App Store)

‍📣Testimonial: “The reporting, messaging, gifting, and operational tools are on another level and have streamlined every aspect of our affiliate ecosystem.” – Joshua Perrault, Marketing Director, The Carnivore Bar

3. Club (formerly Brandbassador)

🥇Best for: Inbound ambassador recruitment and management

🤔What is it: Club helps ecommerce brands turn their customers and fans into revenue-generating content creators through gamified marketing missions delivered via a dedicated mobile app.

✅Key features:

• Drive action with missions: Challenge your customers to boost awareness, and drive sales through gamified missions with predefined rewards. Get started fast with 100+ pre-built missions.

• Organize ambassadors into clubs: Segment program members by follower count, engagement, and performance, then motivate them with personalized rewards and commissions.

• Manage payments at scale: Automate commission payments and create dynamic rewards based on an ambassador’s engagement or following.

• Integrate with your online store: Connect Club to Shopify to enable automated product seeding, create affiliate discount codes, and track and analyze sales.

💵Price: Club doesn’t share pricing information and doesn’t offer a free trial.

🤝Used by: Missguided, NA-KD, Popsockets

✨Review score: ★ 4.8/5 (Trustpilot), ★ 4.7/5 (G2), ★ 4.8/5 (Apple App Store) 

📣Testimonial: “Club is an amazing tool if you plan to activate many influencers monthly or for specific campaigns. The NA-KD influencer marketing team had the pleasure of partnering with Club for our Black Week campaigns, with successful results.” – Hanin De Simone, Influencer Marketing Lead at NA-KD

4. SocialLadder

🥇Best for: Generalist brand ambassador management

🤔What is it: SocialLadder is a comprehensive platform for brand ambassador management, with use cases spanning multiple industries – including ecommerce, student housing, and events. It offers tools to identify, track, engage, and reward ambassadors.

✅Key features:

• Find and recruit ambassadors: Use the built-in CRM discovery tool, influencer database, email capabilities, and application module to engage and onboard potential ambassadors.

• Streamline ambassador communications: Keep all your comms in a single platform with built-in SMS messaging, email templates, community chat, message boards, and more.

• Boost ambassador engagement with gamification: Create custom missions to incentivize valuable behaviors like writing reviews or creating specific content. Reward ambassadors with cash, points, gift cards, and free product.

💵Price: SocialLadder doesn’t share specific pricing information, but they say prices include a setup fee, base monthly subscription, and seat fees (where applicable). They do not offer a free trial.

🤝Used by: Benefit Cosmetics, Bubble Skincare, Mad Rabbit

✨Review score: ★ 4.8/5 (Apple App Store), ★ 4.7/5 (G2), ★ 4.5/5 (Capterra) 

📣Testimonial: “SocialLadder’s brand ambassador management tool gave us the ability to make ambassadors a low-cost and scalable acquisition channel, reducing paid media spends.” – Steven Thompson, VP of Growth at Gopuff

5. BrandChamp

🥇Best for: Referral sales and UGC

🤔What is it: BrandChamp self-identifies as all-in-one software for advocacy and ambassador marketing, helping brands to boost referral sales and capture more user-generated content.

✅Key features:

• Build a custom referral marketing program: Set your own rewards for referral sales – either cash or points – and track online and offline results through referral links and discount codes.

• View results in one place: Use a single dashboard to track referral sales on your store and third-party marketplaces, including insights into individual ambassador performance.

• Track user-generated content: Capture ambassadors’ social posts in real time, including details on shares, likes, and comments. Collect UGC to use on product pages and in ad campaigns.

💵Price: BrandChamp doesn’t share pricing information or offer a free trial, but TrustRadius says pricing starts at $249 per month.

🤝Used by: Sportsman's Warehouse, EHP Labs, Education First

✨Review score: ★ 4.7/5 (FeaturedCustomers), ★ 5/5 (Capterra)

📣Testimonial: “The platform is amazingly user-friendly, the support is second to none, and I would hands-down recommend BrandChamp to anyone who’s looking to level up their ambassador program game.” – Kimmi van der Veen, Grassroots Marketing Manager at Ragnar Relay

6. IZEA

🥇Best for: Attracting pitches from content creators

🤔What is it: IZEA is a creator marketing platform that offers a fully managed influencer marketing strategy service as well as a dedicated marketplace where brands can request pitches from relevant content creators.

✅Key features:

• Connect with ambassadors in the creator marketplace: Browse millions of creator profiles, see what services they offer, and reach out to them through the platform to discuss your campaign.

• Create your own casting call: Build an inbound ambassador marketing recruitment strategy by writing a brief detailing your project and inviting pitches from creators who want to partner with you.

💵Price: Get limited free access to IZEA’s creator marketplace, or upgrade to a paid plan from $129 per month to launch your own creator casting calls.

🤝Used by: Allure Bridals, Bloomingdale’s, Eddie Bauer

✨Review score: ★ 3.9/5 (G2), ★ 9/10 (TrustRadius)

📣Testimonial: “IZEA helps you discover and organize your influencer database all in one place. I also love that you can compensate creators right on the platform.” – Clare B, mid-market Social Media Manager

7. LeadDyno 

🥇Best for: Ambassador marketing for SaaS brands

🤔What is it: LeadDyno is a dedicated affiliate marketing platform – but you can still use it to run an ambassador program. It specializes in working with brands in SaaS, health and wellness, and fashion and lifestyle.

✅Key features:

• Recruit customers as ambassadors: Send automated invite emails to new customers as part of your post-purchase messaging. Customize the experience by adding your own logo, color scheme, and custom CSS.

• Approve ambassadors your way: Streamline the approval process by automating based on predefined criteria, or set up manual approvals to tightly control who can (and can’t) join your ambassador program.

• Track campaigns from a single dashboard: Get a comprehensive view of performance by monitoring sales from coupons, referral links, email, social media, and paid ads.

💵Price: LeadDyno offers a 30-day free trial. Pricing ranges from $49–$749 per month.

🤝Used by: Beddy’s, Cents of Style, Snappa

✨Review score: ★ 4.4/5 (Shopify App Store), ★ 4.3/5 (Capterra), ★ 4.2/5 (Trustpilot)

📣Testimonial: “With LeadDyno, we don’t have to put tons of effort into onboarding new affiliates or manually tracking their commissions – it all just works. This frees us up to focus on growing the program, launching new promos, and building stronger relationships with our partners.” – Anabel Morgal, Growth Marketing Specialist at Lodgify

8. Referral Rock

🥇Best for: Low-touch, low-stress ambassador program launches

🤔What is it: Referral Rock started out helping brands get more customers through referrals (hence the name). Since then, it’s expanded to incorporate other forms of partnership marketing, including brand ambassador campaigns and affiliate programs.

✅Key features:

• Launch your ambassador program fast: Leverage plug-and-play features like program launch emails, personalized referral pages, a hosted member portal, and concierge onboarding.

• Customize ambassador rewards: Use the reward rule builder to control when and how rewards are fulfilled. Choose from options like cash payouts, gift cards, and account credits.

• Invite ambassadors with one-click access: No registration or passwords required – just share a link so would-be ambassadors can start referring sales and earning rewards.

💵Price: Referral Rock offers a 14-day free trial. Its Operator plan costs $250 per month (or 10% less billed annually) and includes 10,000 members and unlimited referrals. Scale and Multi-Org plans are priced on request.

🤝Used by: Culligan Water, Mitel, Penguin Random House

✨Review score: ★ 4.6/5 (Capterra), ★ 4.5/5 (G2), ★ 8/10 (TrustRadius)

📣Testimonial: “It’s already given us a 10x ROI. It’s so easy to use and requires minimal effort to run. We set it and forget it.” – John Bergher, VP of Sales and Marketing at CoolBot

9. Refersion

🥇Best for: Affiliate marketing for D2Cs

🤔What is it: Like LeadDyno, Refersion is primarily an affiliate marketing platform, but plenty of businesses use it for ambassador management too. It’s predominantly designed for D2C ecommerce brands and integrates with BigCommerce, Shopify, WooCommerce, and more.

✅Key features:

• Scale your ambassador program: Manage unlimited affiliates, campaigns, clicks, and brand partnerships in a single platform. Onboard new ambassadors or import them from other tools.

• Automate ambassador payments: Provide consistent monthly payments based on each partner’s approved conversions. Offer a choice of payout methods, including ACH, PayPal, Venmo, and Zelle.

• Create advanced offers and commissions: Offer tiered commissions, flat fees, or bonus rewards. Pay custom commissions based on criteria like new versus returning customers, subscription levels, and product/SKU.

💵Price: Refersion’s pricing page doesn’t mention a free trial, but you can list your program in its marketplace for free. Paid plans start at $39 per month (discounted to $29 at the time of writing) plus 3% of affiliate-driven sales.

🤝Used by: Dermalogica, Flooret, OSEA

✨Review score: ★ 4.7/5 (Shopify App Store), ★ 4.2/5 (Capterra), ★ 3.6/5 (G2)

📣Testimonial: “Refersion was essential in supporting the immediate growth of our affiliate marketing program. Working with Refersion allowed us to see everything in one place and scale our program beyond what we imagined it could grow to be.” – Ana Montilla, Social Media and Influencer Marketing Manager at Verb

10. Greenfly 

🥇Best for: Capturing UGC for sports and lifestyle brands

🤔What is it: Greenfly’s main business is about helping sports organizations capture valuable short-form video content from fans, but it also does ambassador marketing for lifestyle brands.

✅Key features:

• Source original content on demand: Request content around a given topic from all your ambassadors, track responses within the platform, then organize and edit all the assets you receive.

• Gather content from offline events: Maximize value from event investments by inviting ambassadors to upload content from product launches, trade shows, and more.

• Distribute media at scale: Notify ambassadors via the Greenfly mobile app when your latest content is available to browse, download, and share. You can also track responses to social post requests.

💵Price: Greenfly doesn’t share pricing information and doesn’t offer a free trial. So you’re on your own here!

🤝Used by: Burton Snowboards, Hyperice, NASCAR

✨Review score: ★ 4.4/5 (Google Play)

📣Testimonial: “Greenfly has been a tremendous asset to help expand our sponsored athlete and influencer programs – such an easy solution to improve our content operations and break through to audiences in new ways.” – Andrew Samson, VP and Head of Marketing at Hyperice

11. Everflow 

🥇Best for: Enterprise-grade partner marketing 

🤔What is it: Everflow is a revenue-focused partner marketing platform used by B2Bs, agencies, and ecommerce brands. It offers all the tools you need to find, manage, track, and measure performance for your brand ambassadors across any channel.

✅Key features:

• Track multichannel results consistently: Measure sales, revenue, clicks, events, and more for multiple channels at once using direct linking. Attribute performance accurately for every ambassador and channel.

• Create personalized user experiences: Automatically send users to an offer or landing page that matches their needs based on factors like location, language, and device type. If a visitor doesn’t meet your targeting requirements, you can even send them to an external advertising partner.

• Streamline payments to ambassadors: Create as many payment events as you need according to ambassador performance, then automatically generate invoices for each partner’s accrued earnings.

💵Price: There’s no pricing information on the Everflow website, but their dedicated Shopify app costs $950 per month plus a $500 setup fee. They don’t offer a free trial.

🤝Used by: JG Wentworth, Seeking Alpha, First American

✨Review score: ★ 4.7/5 (G2), ★ 4.9/5 (Capterra), 7.1/10 (TrustRadius)

📣Testimonial: “Everflow makes it incredibly easy to track our costs, as well as partner performance. We’re able to see what offers are working and why, then make key optimizations.” – Andrew Fuji, Director, Digital Sales and Marketing at Legal & General

Which brand ambassador software fits your situation?

Still deciding? Here’s a quick way to narrow it down:

• If you want to turn existing customers and fans into ambassadors, look at Club, SocialLadder, or BrandChamp. They’re built around missions, rewards, and referral codes for people who already buy from you.
• If you mainly need to track ambassador sales through links and codes, an affiliate tool like LeadDyno, Refersion, or Everflow will do the job.
• If you’re on Shopify and need to find new ambassadors, not just manage the ones you have, Modash lets you search 380M+ creator profiles and then run outreach, gifting, affiliate links, content tracking, and payments in the same tool.
• If you’re starting from scratch on a small budget, Endlss has a free plan with up to five ambassadors, so you can test the model before paying.

Scale your brand ambassador program with Modash

As you can see, there’s no shortage of high-quality brand ambassador software. But if you’re a Shopify store looking to launch your first ambassador program or scale an existing program, Modash is the obvious choice.

With the Modash Shopify integration, you can:

• Create promo codes
• Track clicks and redemptions
• Manage affiliate links
• Simplify ambassador product orders

Plus you can find brand-fit ambassadors from our database of 380M+ creator profiles across Instagram, TikTok, and YouTube, using filters or AI search.

See for yourself by trying Modash for free!

FAQ

What is brand ambassador software?

Brand ambassador software helps you recruit ambassadors, give them links or discount codes, track the content and sales they drive, and pay their rewards or commissions. Without it, you’re tracking codes, posts, and payouts in spreadsheets, which stops working once you have more than a few dozen ambassadors.

How is brand ambassador software different from affiliate software?

Affiliate software focuses on tracking clicks and sales and paying commissions. Ambassador software usually adds community features like missions, rewards, gifting, content requests, and leaderboards. Many brands use affiliate tools like LeadDyno or Refersion for ambassadors, but you’ll miss content tracking and engagement features.

Is there free brand ambassador software?

Yes, with limits. Endlss has a free plan with one user seat, up to five ambassadors, and 25 ambassador reports per month. Most other tools offer a free trial instead – Modash has a 14-day free trial with no credit card.

How much does brand ambassador software cost?

Most tools on this list cost between $49 and $1,127 per month. LeadDyno starts at $49/month, Referral Rock at $250/month, and Endlss’s paid plans run $199–$1,127/month. Enterprise-focused tools like Everflow start at $950/month plus a setup fee. Modash costs $299/month, or $199/month billed annually. Watch for percentage-of-sales fees on top of the plan price.

Do I need separate tools for brand ambassadors and influencers?

Not necessarily. If your ambassadors are creators, one tool that handles discovery, outreach, gifting, affiliate links, content tracking, and payments saves you from syncing data between platforms. With Modash, you can run influencer, ambassador, and affiliate programs from one place and move a creator from one type of partnership to another.

How do I find brand ambassadors?

Start with your existing customers and followers, then search for creators whose audience matches your buyers.