12th Tribe Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.0k pieces of influencer content sponsored by 12th Tribe over the last 12 months.
This report breaks down where & how 12th Tribe invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with 12th Tribe, see here: 12th Tribe influencers.
Influencer activity throughout the year
12th Tribe's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
12th Tribe's influencer activity by month
Number of sponsored posts
12th Tribe's influencer output appears relatively consistent throughout the year, averaging about 165 sponsored posts per month. December recorded the highest volume at 242 posts (47% above average), while August was the quietest at 119 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of 12th Tribe's sponsored influencer collaborations break down by social platform:
- Instagram: 1.0k posts (51.7%)
- TikTok: 958 posts (48.3%)
12th Tribe's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for 12th Tribe.
Here are 2 examples of 12th Tribe's recent sponsored collaborations (one each for Instagram, TikTok).
toriacurbelo x 12th Tribe
Influencer bio
Your ‘wearable whimsy’ bestie 🍂🍄🟫🔮 Large cup small band | Inv triangle + Fig 8 Virgo Ravenclaw Swiftie toriacurbelo@gmail.com CLT Outfit links 👇🏽
Collaboration metrics
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katharinegilll x 12th Tribe
![TikTok post by @katharinegilll for 12th Tribe. Caption reads: [...] #falloutfits #fashioninspo @12TH TRIBE.](https://images.od.modash.io/0e4fb6c100dec8068bfca0f7599b45f0f9745a90)
Influencer bio
professional mother 🪿 I like clothes & books 💌:katharinegill27@yahoo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 55.3%
- Reels: 44.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers 12th Tribe are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
12th Tribe's influencers average views (Instagram)
Based on each influencer's average views per post
With 32.8% of partnerships featuring creators averaging 1K-5K views, 12th Tribe's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 29.3%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (12.2k avg views/post):
theglamcorridor x 12th Tribe
![Instagram post by @theglamcorridor for 12th Tribe. Caption reads: [...] vibes, and the perfect dress by....](https://images.od.modash.io/f6447b2a6130f558977c6ba0493ad23741eee56a)
Influencer bio
✨Mia✨| Style influencer 📍NC ~Believer, wife, and mom ~YouTube: The Glam Corridor ~📧 Management: taylor@jexyagency.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.3k avg views/post):
lava.shea x 12th Tribe
![Instagram post by @lava.shea for 12th Tribe. Caption reads: [...] a paid actor . . . New top from....](https://images.od.modash.io/87379b3df75a8b6fedf79f8570b8637527441add)
Influencer bio
✨Hello there💫 ✨This weekend only use code:LAVASHEA for a discount @artsabers ✨470K+ on TikTok @lava.shea ✨For partnerships email lava.shea@outlook.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
12th Tribe's repeat partnerships
Out of 1.1k unique influencers in our dataset, 55 of them (5%) posted content for 12th Tribe in 3 or more separate calendar months. The most consistent partner is @kaganbrooks, who has collaborated across 7 months with 13 total posts.
Here are 3 examples of 12th Tribe's repeat influencer partnerships, with links to the sponsored content.
kaganbrooks x 12th Tribe
![TikTok post by @kaganbrooks for 12th Tribe. Caption reads: [...] this zebra print dress from @12TH TRIBE 🦓🤎....](https://images.od.modash.io/080c75d7ff3c515ad9f1b12a189da7235232ba81)
![TikTok post by @kaganbrooks for 12th Tribe. Caption reads: [...] to @𖤐Reuniclussy🜏 😉 @12TH TRIBE @Nylon....](https://images.od.modash.io/6cc6c6b4419e149bcc60c74fb4fc78dc0b35fb44)
_jessicawenzel_ x 12th Tribe
![TikTok post by @_jessicawenzel_ for 12th Tribe. Caption reads: [...] stealing the spotlight 🤩 @12TH TRIBE....](https://images.od.modash.io/422aaa7f785c3ee926e05d2f81f107fd51b785ac)
![TikTok post by @_jessicawenzel_ for 12th Tribe. Caption reads: [...] is a total showstopper 🐆🔥 @12TH TRIBE....](https://images.od.modash.io/2d02a0ade47120f95511a6f456266518e5e7a2f3)
![TikTok post by @_jessicawenzel_ for 12th Tribe. Caption reads: [...] Obsessed with this dress 😍@12TH TRIBE....](https://images.od.modash.io/9b47f4301703bfa7529193e9fff8f1747cc922c2)
paulinatran x 12th Tribe
![TikTok post by @paulinatran for 12th Tribe. Caption reads: [...] outfit idea ✨🎇 coat from @12TH TRIBE Sequin....](https://images.od.modash.io/d2998093fc774cae231cc542ab22849e9f3021e5)
![TikTok post by @paulinatran for 12th Tribe. Caption reads: [...] and leopard skirt from @12TH TRIBE discount....](https://images.od.modash.io/cfecae5b2d0ddac6ba42fd47781dee8390415587)
![TikTok post by @paulinatran for 12th Tribe. Caption reads: [...] looks with this dress from @12TH TRIBE !....](https://images.od.modash.io/488475f61efd5525b0b04abd14efd2761d06f96b)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where 12th Tribe had the most influencer activity. 78.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (3.3%)
- Canada (3.2%)
- United Kingdom (3%)
12th Tribe's influencer activity by market
Here is another example of 12th Tribe collaborating with an influencer in United States.
annaagagliano x 12th Tribe
![TikTok post by @annaagagliano for 12th Tribe. Caption reads: [...] this look for my future honeymoon @12TH....](https://images.od.modash.io/a9ff6216f0b5a8bc4311bbfc4ffb7437fab5233b)
12th Tribe's influencer activity vs. related brands
12th Tribe, Showpo, and Hello Molly compete in the same social-driven women’s boutique apparel space focused on trend drops and outfit inspiration. They’re natural comparators for influencer styling reels, try-ons, and seasonal campaign bursts.
Total influencer content
12th Tribe vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Showpo leads with 3k sponsored posts, significantly outpacing 12th Tribe (2k posts) and Hello Molly (1.6k posts). Across all three brands, the average volume is 2.2k posts, indicating mature, scaled influencer programs.
By social platform
12th Tribe vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Showpo leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Showpo at 1.8k, 12th Tribe at 1k, Hello Molly at 836 posts.
By geographical market
12th Tribe vs. related brands influencer activity (by country)
Estimated sponsored posts in 12th Tribe's top markets
12th Tribe has the highest estimated sponsored-post volume in United States (1.6k posts, 78.9%), Brazil (66 posts, 3.3%), Canada (64 posts, 3.2%), suggesting a North America focus, while Showpo has the highest estimated sponsored-post volume in Australia (528 posts, 17.8%), United Kingdom (172 posts, 5.8%). Looking at United States specifically, the split is 12th Tribe at 1.6k posts (78.9%), Showpo at 1.5k posts (49.2%), Hello Molly at 1k posts (64.5%). 12th Tribe's strength in United States may indicate a home-market focus, while Showpo shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Showpo's Influencer Marketing Strategy
- Hello Molly's Influencer Marketing Strategy
- Tower 28 Beauty's Influencer Marketing Strategy
- Daniel Wellington's Influencer Marketing Strategy
- More Nutrition's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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