Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
12th Tribe Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 939 sponsored posts from 12th Tribe across TikTok, Instagram and YouTube over the last 12 months.
See where 12th Tribe invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, December was 85.3% more active in terms of posting frequency.
Social platforms breakdown
Where 12th Tribe's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of 12th Tribe's accounts
TikTok842
Instagram90
YouTube7
Content format by platform
Share of all sponsored posts.
Instagram · Feed Posts
6.3%
Instagram · Reels
3.3%
TikTok · Posts
89.7%
YouTube · Long-form
0.7%
Content format by platform
Share of all sponsored posts.
Instagram · Feed Posts
6.3%
Instagram · Reels
3.3%
TikTok · Posts
89.7%
YouTube · Long-form
0.7%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How 12th Tribe's sponsored posts perform
Reach and engagement across all 939 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
5.9K
Average views per post
1.1K
Median views per post
5.2M
Total views
$123K
Estimated media value
4.2%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@jblenssieView on TikTok ↗
@12TH TRIBE obsessed
846K Post views
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@katharinegilllView on TikTok ↗
[...] #falloutfits #fashioninspo @12TH TRIBE
389.5K Post views
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@sincerely.sarahandharryView on TikTok ↗
[...] maxi dress runs tts! & is so lovely! @12TH TRIBE #maxidress #floraldress #falldress [...]
272.9K Post views
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See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator 12th Tribe works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
12th Tribe's influencers by average views per post
Share of the 354 creators in this dataset
<1K
39.0%
1K-5K
41.5%
5K-10K
10.2%
10K-50K
7.6%
50K-100K
0.8%
100K-500K
0.8%
500K+
No data
Top influencers 12th Tribe works with
12th Tribe's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@jblenssieTikTok5846.9K
2
@katharinegilllTikTok5477.3K
3
@sincerely.sarahandharryTikTok7343.9K
4
@_jessicawenzel_TikTok29277.3K
5
@niicccoleeeeTikTok1211.9K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether 12th Tribe works with creators once, or builds an ongoing roster.
Repeat creators make up 28.9% of 12th Tribe's creator network and generate 72.5% of total reach. The charts below show how often those partnerships recur and how much of 12th Tribe's audience reach they account for.
Repeat creators make up 28.9% of 12th Tribe's creator network and generate 72.5% of total reach. The charts below show how often those partnerships recur and how much of 12th Tribe's audience reach they account for.
One-off vs. repeat creators
Share of 405 creators
Months active
Repeat creators only
2 months
51.3%
3 months
27.4%
4+ months
21.4%
Repeat partnerships at a glance
72.5%
of total reach comes from repeat creators
5
average posts per repeat creator
9 months
longest running partnership
Creators 12th Tribe works with repeatedly
@paulinatranView on TikTok ↗
NYE outfit idea ✨🎇 coat from @12TH TRIBE Sequin shorts @asos Faux fur bag @ZARA [...]
2.2K Post views
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@gemma_noelleView on TikTok ↗
Another dress from @12TH TRIBE that I'm obsessed with!!💕🍊🌟 [...]
9.4K Post views
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@kristindawnmejiaView on TikTok ↗
[...] Shop it before you head to the desert @12TH TRIBE #fyp #coachella #coachellaoutfit [...]
15.9K Post views
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12th Tribe's most loyal creators
@paulinatran
Months active9
Posts19
Total engagement232
@gemma_noelle
Months active9
Posts15
Total engagement1.1K
@kristindawnmejia
Months active8
Posts21
Total engagement1.4K
Geographical breakdown
The markets where 12th Tribe's sponsored creators are based. 100.0% of sponsored posts came from creators based in 3 markets. United States and Canada lead at 89.4% and 7.4%.
Sponsored posts by creator location
Top 3 markets
United States
89.4%
Canada
7.4%
Italy
3.2%
12th Tribe vs. related brands
How 12th Tribe's influencer activity compares with other women's apparel brands.
Sponsored posts, last 12 months
12th Tribe vs. related brands
1.2K posts
939 posts
525 posts
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