QUAY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.0k pieces of influencer content sponsored by QUAY over the last 12 months.
This report breaks down where & how QUAY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with QUAY, see here: QUAY influencers.
Influencer activity throughout the year
QUAY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
QUAY's influencer activity by month
Number of sponsored posts
QUAY's influencer output appears relatively consistent throughout the year, averaging about 166 sponsored posts per month. October recorded the highest volume at 265 posts (60% above average), while August was the quietest at 100 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of QUAY's sponsored influencer collaborations break down by social platform:
- TikTok: 1.5k posts (72.3%)
- Instagram: 553 posts (27.5%)
- YouTube: 4 posts (0.2%)
QUAY's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for QUAY.
Here are 3 examples of QUAY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
mananamariee x QUAY
Influencer bio
Banana with an M + Armenian | Las Vegas + Family bakery: @mananbakerylv 💌 manana@roshkogroup.com
Collaboration metrics
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glowenstein x QUAY
Influencer bio
Andy Cosgrove Fan Page
Collaboration metrics
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CulturedElegance x QUAY
Influencer bio
Welcome to Cultured Elegance! This channel celebrates beauty, sophistication and elegance. We will explore history, culture, and today's norms. While providing our audience a wealth of educational, entertaining and informative videos on interior design, architecture, fashion, art and antiques, travel destinations, and extraordinary products. Subscribe to join the CulturedElegance family!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.9%
- Carousels: 4.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers QUAY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
QUAY's influencers average views (TikTok)
Based on each influencer's average views per post
With 46.9% of partnerships featuring creators averaging <1K views, QUAY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (88.6k avg views/post):
msmitty1234 x QUAY
Influencer bio
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.1k avg views/post):
aline_cortines x QUAY
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
QUAY's repeat partnerships
Out of 1.2k unique influencers in our dataset, 62 of them (5%) posted content for QUAY in 3 or more separate calendar months. The most consistent partner is @shopwmorgan, who has collaborated across 9 months with 23 total posts.
Here are 3 examples of QUAY's repeat influencer partnerships, with links to the sponsored content.
shopwmorgan x QUAY
![TikTok post by @shopwmorgan for QUAY. Caption reads: [...] a good pair of sunglasses😍😍 #quay....](https://images.od.modash.io/0eff3f1566e8c0dac94cc199459f62a012c5d5f2)
![TikTok post by @shopwmorgan for QUAY. Caption reads: [...] gorgeous and amazing quality! #quay....](https://images.od.modash.io/9836370016c1b5610dc82a7e9c0fd841e11b1670)
trishugccreator x QUAY
![TikTok post by @trishugccreator for QUAY. Caption reads: [...] sunglasses. Links available @Quay....](https://images.od.modash.io/c9dedc57152e277c960722eba2f37478afe3799a)
dannydkelley x QUAY
![TikTok post by @dannydkelley for QUAY. Caption reads: [...] why they’re on sale ppl!! 🕶️ #quay....](https://images.od.modash.io/4551b06f48cb7dd438a4df85059a13079a80763a)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where QUAY had the most influencer activity. 64.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9.4%)
- Brazil (4.9%)
- Australia (3.6%)
QUAY's influencer activity by market
Here is another example of QUAY collaborating with an influencer in United States.
amoralaini x QUAY
![TikTok post by @amoralaini for QUAY. Caption reads: [...] Yorker, always wearing my fav pair of @Quay....](https://images.od.modash.io/491a47d57544c213f462fffb575778eed79b3796)
QUAY's influencer activity vs. related brands
QUAY competes in fashion eyewear and sunglasses where DEZI and SOJOS VISION target similar style-led, social-first shoppers. These brands are frequently benchmarked against one another on creator seeding, drops, and outfit-styling content.
Total influencer content
QUAY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
SOJOS VISION leads with 2.8k sponsored posts, significantly outpacing QUAY (2k posts) and DEZI (1.5k posts). Across all three brands, the average volume is 2.1k posts, indicating mature, scaled influencer programs.
By social platform
QUAY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, SOJOS VISION leads on Instagram and YouTube and DEZI leads on TikTok. The gap is most notable on Instagram, with SOJOS VISION at 1.3k, QUAY at 553, DEZI at 0 posts. QUAY's activity is particularly concentrated on TikTok. DEZI has no Instagram posts, while QUAY and SOJOS VISION have hundreds to over a thousand.
By geographical market
QUAY vs. related brands influencer activity (by country)
Estimated sponsored posts in QUAY's top markets
SOJOS VISION has the highest estimated sponsored-post volume in United States (1.7k posts, 60.1%), Italy (160 posts, 5.8%), Georgia (113 posts, 4.1%), while QUAY has the highest estimated sponsored-post volume in United Kingdom (189 posts, 9.4%), Brazil (99 posts, 4.9%), while DEZI has the highest estimated sponsored-post volume in Sweden (101 posts, 6.9%), Canada (97 posts, 6.6%). Looking at United States specifically, the split is SOJOS VISION at 1.7k posts (60.1%), QUAY at 1.3k posts (64.9%), DEZI at 1.1k posts (74.4%). QUAY's strength in United Kingdom may indicate a home-market focus, while SOJOS VISION shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- DEZI's Influencer Marketing Strategy
- SOJOS VISION's Influencer Marketing Strategy
- Moschino's Influencer Marketing Strategy
- Runaway The Label's Influencer Marketing Strategy
- Baby Brezza's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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