We analyzed 1.8k pieces of influencer content sponsored by QUAY over the last 12 months.
This report breaks down where & how QUAY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with QUAY, see here: QUAY influencers.
QUAY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
QUAY's sponsored post volume appears to trend upward over the 12-month period, rising from 150 posts in January to 202 in December. The peak month, October, reached 278 posts, 90% higher than the monthly average of 146.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of QUAY's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for QUAY.
Here are 2 examples of QUAY's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
@a.gallagher.photos
Collaboration metrics
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Influencer bio
Andy Cosgrove Fan Page
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers QUAY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 38.2% of partnerships featuring creators averaging <1K views, QUAY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 37.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (125.0k avg views/post):
Influencer bio
Washed up child actor host: @lifesajoke_pod kids: @WINSTON_DA_WEEN
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.6k avg views/post):
Influencer bio
Motherhood • Food • Lifestyle 🐆😍👜🥰👢 TTS Tips: @caitlingrayowren2
Collaboration metrics
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Out of 1.2k unique influencers in our dataset, 37 of them (3%) posted content for QUAY in 3 or more separate calendar months. The most consistent partner is @danapritchard0, who has collaborated across 5 months with 12 total posts.
Here are 3 examples of QUAY's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where QUAY had the most influencer activity. 65% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of QUAY collaborating with an influencer in United States.
QUAY competes in eyewear and sunglasses where creator styling and seasonal trends shape demand. SOJOS VISION and Jimmy Fairly are close competitors targeting similar fashion-accessory shoppers with influencer-friendly product drops.
Total sponsored posts tracked (last 12 months)
SOJOS VISION leads with 3.8k sponsored posts, significantly outpacing QUAY (1.8k posts) and Jimmy Fairly (1.7k posts). Across all three brands, the average volume is 2.4k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Among these brands, SOJOS VISION leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with SOJOS VISION at 1.7k, QUAY at 1k, Jimmy Fairly at 12 posts. Jimmy Fairly's activity is particularly concentrated on Instagram. On TikTok, Jimmy Fairly has far fewer posts than QUAY and SOJOS VISION.
Estimated sponsored posts in QUAY's top markets
SOJOS VISION has the highest estimated sponsored-post volume in United States (2.3k posts, 61.2%), Georgia (197 posts, 5.2%), Italy (167 posts, 4.4%), while Jimmy Fairly has the highest estimated sponsored-post volume in France (407 posts, 23.3%), United Kingdom (276 posts, 15.8%), suggesting a Europe focus, while QUAY leads in Brazil with 74 posts (4.2%). Looking at United States specifically, the split is SOJOS VISION at 2.3k posts (61.2%), QUAY at 1.1k posts (65%), Jimmy Fairly at 295 posts (16.9%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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