QUAY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.7k pieces of influencer content sponsored by QUAY over the last 12 months.
This report breaks down where & how QUAY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with QUAY, see here: QUAY influencers.
Influencer activity throughout the year
QUAY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
QUAY's influencer activity by month
Number of sponsored posts
QUAY's sponsored post volume appears to trend upward over the 12-month period, rising from 144 posts in January to 190 in December. The peak month, October, reached 265 posts, 87% higher than the monthly average of 142.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of QUAY's sponsored influencer collaborations break down by social platform:
- TikTok: 1.2k posts (67.7%)
- Instagram: 552 posts (32.3%)
QUAY's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for QUAY.
Here are 2 examples of QUAY's recent sponsored collaborations (one each for Instagram, TikTok).
christinakirkman x QUAY
![Instagram post by @christinakirkman for QUAY. Caption reads: [...] me. My first capsule collection with....](https://images.od.modash.io/a026e8d84c321b946f6baf9589f3446c5bd7b1fa)
Influencer bio
Washed-up child actor host @lifesajoke_pod 🌭🐶 @itsyaboy_winston & @itsyagirl_willa 📧: christinakirkman@underscoretalent.com
Collaboration metrics
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glowenstein x QUAY
Influencer bio
Andy Cosgrove Fan Page
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.3%
- Carousels: 5.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers QUAY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
QUAY's influencers average views (TikTok)
Based on each influencer's average views per post
With 43.4% of partnerships featuring creators averaging <1K views, QUAY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 35.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (48.8k avg views/post):
thatkindafitmomma x QUAY
![TikTok post by @thatkindafitmomma for QUAY. Caption reads: [...] snag nosepiece - wearing these on repeat....](https://images.od.modash.io/bfba1947767fbfd8ce7380cfc46e89628f67bfc9)
Influencer bio
bodybuilder • wifey • mom of boys NY Italian in the South 🗽🇮🇹 I'm either lifting or shopping 5'1 petite fashion pro ⭐️ bikini comp journey ➡️@kindafitmom
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
haleyharrison__ x QUAY
Influencer bio
arizona mom all the things I love! @Bloom Headwraps 💌 Haleyharrisoncollabs@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
QUAY's repeat partnerships
Out of 1.1k unique influencers in our dataset, 40 of them (4%) posted content for QUAY in 3 or more separate calendar months. The most consistent partner is @jillnicole1111, who has collaborated across 6 months with 10 total posts.
Here are 3 examples of QUAY's repeat influencer partnerships, with links to the sponsored content.
jillnicole1111 x QUAY
![TikTok post by @jillnicole1111 for QUAY. Caption reads: [...] key extra large in black fade #quay....](https://images.od.modash.io/74828f2814a4650a5136c1fb17d8d150118d1242)
![TikTok post by @jillnicole1111 for QUAY. Caption reads: [...] sunnies. Three moods. All from Quay.😎Which....](https://images.od.modash.io/a706de54f320c6a7c05d2610ff59f3de257f85b2)
![TikTok post by @jillnicole1111 for QUAY. Caption reads: [...] with THESE sunglasses!!!✨🖤@Quay #sunglasses....](https://images.od.modash.io/d04b51136a9bf71c11240655efddda0bf6b75e28)
trishugccreator x QUAY
![TikTok post by @trishugccreator for QUAY. Caption reads: @Quay Hyped up is the best everyday [...].](https://images.od.modash.io/876a72c081d7f3175f3c870088a705496bdd747c)
danapritchard0 x QUAY
![TikTok post by @danapritchard0 for QUAY. Caption reads: [...] with the UPTOWN sunnies @Quay....](https://images.od.modash.io/8d7094a152343630e2472784ae9b32c8a82b92bc)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where QUAY had the most influencer activity. 65.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9.9%)
- Brazil (4.4%)
- Australia (3.1%)
QUAY's influencer activity by market
Here is another example of QUAY collaborating with an influencer in United States.
msmitty1234 x QUAY
QUAY's influencer activity vs. related brands
QUAY competes in influencer-driven eyewear with SOJOS VISION and DEZI, both of which target similar trend-led audiences and rely on styling content. These peers are ideal for comparing drop culture, creator collaborations, and try-on performance.
Total influencer content
QUAY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
SOJOS VISION leads with 3.4k sponsored posts, significantly outpacing DEZI (1.8k posts) and QUAY (1.7k posts). Across all three brands, the average volume is 2.3k posts, indicating mature, scaled influencer programs.
By social platform
QUAY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, SOJOS VISION leads on Instagram and YouTube and DEZI leads on TikTok. The gap is most notable on Instagram, with SOJOS VISION at 1.9k, QUAY at 552, DEZI at 0 posts. DEZI's activity is particularly concentrated on TikTok. On Instagram, SOJOS VISION has several times more posts than QUAY.
By geographical market
QUAY vs. related brands influencer activity (by country)
Estimated sponsored posts in QUAY's top markets
SOJOS VISION has the highest estimated sponsored-post volume in United States (2.1k posts, 60.8%), Italy (185 posts, 5.4%), Georgia (158 posts, 4.6%), while QUAY has the highest estimated sponsored-post volume in United Kingdom (169 posts, 9.9%), Brazil (75 posts, 4.4%), while DEZI has the highest estimated sponsored-post volume in Sweden (132 posts, 7.2%), Canada (129 posts, 7%). Looking at United States specifically, the split is SOJOS VISION at 2.1k posts (60.8%), DEZI at 1.4k posts (74.5%), QUAY at 1.1k posts (65.7%). QUAY's strength in United Kingdom may indicate a home-market focus, while SOJOS VISION shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- SOJOS VISION's Influencer Marketing Strategy
- DEZI's Influencer Marketing Strategy
- Moschino's Influencer Marketing Strategy
- Runaway The Label's Influencer Marketing Strategy
- Baby Brezza's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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