QUAY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.3k pieces of influencer content sponsored by QUAY over the last 12 months.
This report breaks down where & how QUAY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with QUAY, see here: QUAY influencers.
Influencer activity throughout the year
QUAY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
QUAY's influencer activity by month
Number of sponsored posts
QUAY's influencer output appears relatively consistent throughout the year, averaging about 184 sponsored posts per month. October recorded the highest volume at 267 posts (45% above average), while February was the quietest at 126 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of QUAY's sponsored influencer collaborations break down by social platform:
- TikTok: 1.8k posts (75.5%)
- Instagram: 555 posts (23.9%)
- YouTube: 16 posts (0.7%)
QUAY's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for QUAY.
Here are 3 examples of QUAY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
graceann_nader x QUAY
Influencer bio
GANIMAL @fordmodels @lovethynader
Collaboration metrics
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glowenstein x QUAY
Influencer bio
Andy Cosgrove Fan Page
Collaboration metrics
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alishamarievlogs x QUAY
Influencer bio
Hi I'm Alisha Marie and this vlog channel is a behind the scenes look into my life!!!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.3%
- Carousels: 2.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers QUAY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
QUAY's influencers average views (TikTok)
Based on each influencer's average views per post
With 50.9% of partnerships featuring creators averaging <1K views, QUAY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (88.6k avg views/post):
msmitty1234 x QUAY
Influencer bio
just doing my makeup & decorating my house 🌸🐙💞💋 💌: selenabeg99@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
selenabeg x QUAY
Influencer bio
Collaboration metrics
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QUAY's repeat partnerships
Out of 1.3K unique influencers in our dataset, 74 of them (6%) posted content for QUAY in 3 or more separate calendar months. The most consistent partner is @shopwmorgan, who has collaborated across 11 months with 27 total posts.
Here are 3 examples of QUAY's repeat influencer partnerships, with links to the sponsored content.
shopwmorgan x QUAY
![TikTok post by @shopwmorgan for QUAY. Caption reads: [...] a good pair of sunglasses😍😍 #quay....](https://images.od.modash.io/0eff3f1566e8c0dac94cc199459f62a012c5d5f2)
![TikTok post by @shopwmorgan for QUAY. Caption reads: [...] gorgeous and amazing quality! #quay....](https://images.od.modash.io/9836370016c1b5610dc82a7e9c0fd841e11b1670)
dannydkelley x QUAY
![TikTok post by @dannydkelley for QUAY. Caption reads: [...] why they’re on sale ppl!! 🕶️ #quay....](https://images.od.modash.io/4551b06f48cb7dd438a4df85059a13079a80763a)
![TikTok post by @dannydkelley for QUAY. Caption reads: [...] day gift ideas - i got you 🫡 @Quay....](https://images.od.modash.io/b06544f6484805e887399e8be0abadf2e4b7dda5)
yourbrabestie x QUAY
![TikTok post by @yourbrabestie for QUAY. Caption reads: [...] the shape of these🤩 teal glow @Quay....](https://images.od.modash.io/0b63dc3f83ac360e61503e7cce5e78ed1bddd629)
![TikTok post by @yourbrabestie for QUAY. Caption reads: [...] sunglasses are so pretty 😍 @Quay....](https://images.od.modash.io/2ce6cb28a49602511353e29bf893737195adf4ff)
![TikTok post by @yourbrabestie for QUAY. Caption reads: [...] the cutest😎 Trendy for 2026 @Quay....](https://images.od.modash.io/dbb16726b3615e2a32182395565c361e170c1941)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where QUAY had the most influencer activity. 66.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9%)
- Brazil (5%)
- Australia (4.1%)
QUAY's influencer activity by market
Here is another example of QUAY collaborating with an influencer in United States.
yourbrabestie x QUAY
QUAY's influencer activity vs. related brands
QUAY’s fashion sunglasses compete for the same accessory-led shoppers as SOJOS VISION, while Goodr overlaps on affordable eyewear often promoted through lifestyle and outdoor creators.
Total influencer content
QUAY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Goodr leads with 3K sponsored posts, marginally ahead of SOJOS VISION (2.9K posts) and QUAY (2.3K posts). Across all three brands, the average volume is 2.8K posts, indicating mature, scaled influencer programs.
By social platform
QUAY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
QUAY leads on TikTok, while SOJOS VISION has the most activity on Instagram and Goodr has the most activity on YouTube. The gap is most notable on Instagram, with SOJOS VISION at 1.5K, Goodr at 1.2K, QUAY at 555 posts. QUAY's activity is particularly concentrated on TikTok. On Instagram, QUAY has far fewer posts than SOJOS VISION and Goodr.
By geographical market
QUAY vs. related brands influencer activity (by country)
Estimated sponsored posts in QUAY's top markets
Goodr leads in United States with 2.1K posts (71.1%), while QUAY has the highest estimated sponsored-post volume in United Kingdom (209 posts, 9%), Brazil (116 posts, 5%), while SOJOS VISION has the highest estimated sponsored-post volume in Italy (192 posts, 6.6%), Canada (99 posts, 3.4%). Looking at United States specifically, the split is Goodr at 2.1K posts (71.1%), SOJOS VISION at 1.8K posts (62.2%), QUAY at 1.5K posts (66.4%). QUAY's strength in United Kingdom may indicate a home-market focus, while SOJOS VISION shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- SOJOS VISION's Influencer Marketing Strategy
- Goodr's Influencer Marketing Strategy
- Kopari Beauty's Influencer Marketing Strategy
- GROWNSY's Influencer Marketing Strategy
- The Frankie Shop's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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