QUAY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 366 pieces of influencer content sponsored by QUAY over the last 12 months.
This report breaks down where & how QUAY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with QUAY, see here: QUAY influencers.
Influencer activity throughout the year
QUAY's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
QUAY's influencer activity by month
Number of sponsored posts
QUAY's sponsored post volume appears to trend upward over the 12-month period, rising from 59 posts in January to 70 in December. The peak month, December, reached 70 posts, 141% higher than the monthly average of 29.
QUAY's influencer activity by month (views)
Total views on sponsored video posts
June generated the most views at 801.5k, while March recorded the least at 48.9k. Across all tracked posts in the 12-month window, average views per post were 11.3k. Interestingly, the highest-view month (June) does not align with peak post volume (December), which could indicate performance differences across months. Views appear strongest in late spring and early summer, with top-performing months concentrated from April to June. The top-performing tracked post, by @ashleymariedickerson, generated 555.1k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of QUAY's sponsored influencer collaborations break down by social platform:
- TikTok: 282 posts (77%)
- Instagram: 84 posts (23%)
QUAY's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for QUAY.
Here are 2 examples of QUAY's recent sponsored collaborations (one each for Instagram, TikTok).
christinakirkman x QUAY
![Instagram post by @christinakirkman for QUAY. Caption reads: [...] me. My first capsule collection with....](https://images.od.modash.io/a026e8d84c321b946f6baf9589f3446c5bd7b1fa)
Influencer bio
Washed-up child actor host @lifesajoke_pod 🌭🐶 @itsyaboy_winston & @itsyagirl_willa 📧: christinakirkman@underscoretalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
ashleymariedickerson x QUAY
Influencer bio
💌 ashleydickerson05@gmail.com Shop looks
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.3%
- Carousels: 0.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers QUAY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
QUAY's influencers average views (TikTok)
Based on each influencer's average views per post
With 57.4% of partnerships featuring creators averaging <1K views, QUAY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (69.3k avg views/post):
dannydkelley x QUAY
![TikTok post by @dannydkelley for QUAY. Caption reads: [...] Which one’s your fave? #sunnies....](https://images.od.modash.io/69fc242025029de6bae3f106ee23d3a42c9e0335)
Influencer bio
wife • mama • creator professional over-sharer THIS IS MY ONLY ACCT♡ 📧: dannykelleycreations@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.2k avg views/post):
andycosgrove_ x QUAY
Influencer bio
Reality TV burnout, professional athlete. acosgrovebusiness@gmail.com @The Party Animals #5
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
QUAY's repeat partnerships
Out of 258 unique influencers in our dataset, 8 of them (3%) posted content for QUAY in 3 or more separate calendar months. The most consistent partner is @maddybear88, who has collaborated across 4 months with 8 total posts.
Here are 3 examples of QUAY's repeat influencer partnerships, with links to the sponsored content.
maddybear88 x QUAY
![TikTok post by @maddybear88 for QUAY. Caption reads: @Quay mine are limited edition 😎✨ [...].](https://images.od.modash.io/7d45a6d078052ecfc59dbcc3b16b29d8803b7eb5)
taylahlangley x QUAY
![Instagram post by @taylahlangley for QUAY. Caption reads: [...] your fave? Look 1, 2 or 3? 🐻
@quayaustralia....](https://images.od.modash.io/b89a1b6b8c2e255b1f4fe3e6e31d93308be391f5)
dannydkelley x QUAY
![TikTok post by @dannydkelley for QUAY. Caption reads: [...] why they’re on sale ppl!! 🕶️ #quay....](https://images.od.modash.io/4551b06f48cb7dd438a4df85059a13079a80763a)
![TikTok post by @dannydkelley for QUAY. Caption reads: [...] got way easier #ad #findyourquay....](https://images.od.modash.io/4d01f9f092b0d26e0daa1f274d90272fd28c39a4)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where QUAY had the most influencer activity. 68.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.7%)
- Brazil (4%)
- Canada (2.8%)
QUAY's influencer activity by market
Here is another example of QUAY collaborating with an influencer in United States.
chlobrud x QUAY
QUAY's influencer activity vs. related brands
QUAY’s fashion sunglasses compete with SOJOS VISION’s value-forward eyewear and Goodr’s lifestyle/active shades, making both relevant for influencer try-ons and outdoor/fit-check content.
Total influencer content
QUAY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
SOJOS VISION leads with 1.2k sponsored posts, significantly outpacing Goodr (646 posts) and QUAY (366 posts). Across all three brands, the average volume is 721 posts, suggesting moderate but consistent investment. SOJOS VISION has over three times as many total posts as QUAY.
By social platform
QUAY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, SOJOS VISION leads on Instagram and TikTok and Goodr leads on YouTube. The gap is most notable on Instagram, with SOJOS VISION at 528, Goodr at 143, QUAY at 84 posts. QUAY's activity is particularly concentrated on TikTok. On Instagram, SOJOS VISION has over three times as many posts as QUAY, and QUAY has no YouTube posts while the others do.
By geographical market
QUAY vs. related brands influencer activity (by country)
Estimated sponsored posts in QUAY's top markets
SOJOS VISION has the highest estimated sponsored-post volume in United States (713 posts, 61.9%), Italy (73 posts, 6.3%), India (51 posts, 4.4%), while Goodr has the highest estimated sponsored-post volume in United Kingdom (35 posts, 5.4%), Canada (23 posts, 3.5%), while QUAY leads in Brazil with 15 posts (4%). Looking at United States specifically, the split is SOJOS VISION at 713 posts (61.9%), Goodr at 501 posts (77.5%), QUAY at 252 posts (68.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.