QUAY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.0k pieces of influencer content sponsored by QUAY over the last 12 months.
This report breaks down where & how QUAY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with QUAY, see here: QUAY influencers.
Influencer activity throughout the year
QUAY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
QUAY's influencer activity by month
Number of sponsored posts
QUAY's influencer output appears relatively consistent throughout the year, averaging about 163 sponsored posts per month. October recorded the highest volume at 265 posts (63% above average), while August was the quietest at 100 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of QUAY's sponsored influencer collaborations break down by social platform:
- TikTok: 1.4k posts (70.5%)
- Instagram: 577 posts (29.4%)
- YouTube: 2 posts (0.1%)
QUAY's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for QUAY.
Here are 3 examples of QUAY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
mananamariee x QUAY
Influencer bio
Banana with an M + Armenian | Las Vegas + Family bakery: @mananbakerylv 💌 manana@roshkogroup.com
Collaboration metrics
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glowenstein x QUAY
Influencer bio
Andy Cosgrove Fan Page
Collaboration metrics
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CulturedElegance x QUAY
Influencer bio
Welcome to Cultured Elegance! This channel celebrates beauty, sophistication and elegance. We will explore history, culture, and today's norms. While providing our audience a wealth of educational, entertaining and informative videos on interior design, architecture, fashion, art and antiques, travel destinations, and extraordinary products. Subscribe to join the CulturedElegance family!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.4%
- Carousels: 4.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers QUAY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
QUAY's influencers average views (TikTok)
Based on each influencer's average views per post
With 45.3% of partnerships featuring creators averaging <1K views, QUAY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (48.8k avg views/post):
thatkindafitmomma x QUAY
![TikTok post by @thatkindafitmomma for QUAY. Caption reads: [...] snag nosepiece - wearing these on repeat....](https://images.od.modash.io/bfba1947767fbfd8ce7380cfc46e89628f67bfc9)
Influencer bio
bikini competitor • wifey • mom of boys NY Italian in the South🗽🇮🇹 activewear snob | probably at the gym competition ➡️@kindafitmom
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.1k avg views/post):
aline_cortines x QUAY
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
QUAY's repeat partnerships
Out of 1.2k unique influencers in our dataset, 53 of them (4%) posted content for QUAY in 3 or more separate calendar months. The most consistent partner is @shopwmorgan, who has collaborated across 8 months with 17 total posts.
Here are 3 examples of QUAY's repeat influencer partnerships, with links to the sponsored content.
shopwmorgan x QUAY
![TikTok post by @shopwmorgan for QUAY. Caption reads: [...] a good pair of sunglasses😍😍 #quay....](https://images.od.modash.io/0eff3f1566e8c0dac94cc199459f62a012c5d5f2)
![TikTok post by @shopwmorgan for QUAY. Caption reads: [...] gorgeous and amazing quality! #quay....](https://images.od.modash.io/9836370016c1b5610dc82a7e9c0fd841e11b1670)
jillnicole1111 x QUAY
![TikTok post by @jillnicole1111 for QUAY. Caption reads: [...] key extra large in black fade #quay....](https://images.od.modash.io/74828f2814a4650a5136c1fb17d8d150118d1242)
![TikTok post by @jillnicole1111 for QUAY. Caption reads: [...] sunnies. Three moods. All from Quay.😎Which....](https://images.od.modash.io/a706de54f320c6a7c05d2610ff59f3de257f85b2)
![TikTok post by @jillnicole1111 for QUAY. Caption reads: [...] with THESE sunglasses!!!✨🖤@Quay #sunglasses....](https://images.od.modash.io/d04b51136a9bf71c11240655efddda0bf6b75e28)
dannydkelley x QUAY
![TikTok post by @dannydkelley for QUAY. Caption reads: [...] why they’re on sale ppl!! 🕶️ #quay....](https://images.od.modash.io/4551b06f48cb7dd438a4df85059a13079a80763a)
![TikTok post by @dannydkelley for QUAY. Caption reads: [...] day gift ideas - i got you 🫡 @Quay....](https://images.od.modash.io/b06544f6484805e887399e8be0abadf2e4b7dda5)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where QUAY had the most influencer activity. 66.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.1%)
- Brazil (4.7%)
- Australia (4.1%)
QUAY's influencer activity by market
Here is another example of QUAY collaborating with an influencer in United States.
amoralaini x QUAY
![TikTok post by @amoralaini for QUAY. Caption reads: [...] Yorker, always wearing my fav pair of @Quay....](https://images.od.modash.io/491a47d57544c213f462fffb575778eed79b3796)
QUAY's influencer activity vs. related brands
QUAY, Goodr, and Jimmy Fairly all compete in eyewear/accessories with strong style positioning and influencer-driven product discovery. They target overlapping fashion-conscious audiences looking for on-trend frames at accessible price points.
Total influencer content
QUAY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Goodr leads with 2.9k sponsored posts, significantly outpacing QUAY (2k posts) and Jimmy Fairly (1.9k posts). Across all three brands, the average volume is 2.3k posts, indicating mature, scaled influencer programs.
By social platform
QUAY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Jimmy Fairly leads on Instagram and Goodr leads on TikTok and YouTube. The gap is most notable on Instagram, with Jimmy Fairly at 1.9k, Goodr at 1.1k, QUAY at 577 posts. QUAY's activity is particularly concentrated on TikTok. On Instagram, Jimmy Fairly has far more posts than QUAY and Goodr, while on TikTok Jimmy Fairly has far fewer posts than QUAY and Goodr.
By geographical market
QUAY vs. related brands influencer activity (by country)
Estimated sponsored posts in QUAY's top markets
Goodr has the highest estimated sponsored-post volume in United States (2k posts, 71%), Canada (107 posts, 3.7%), suggesting a North America focus, while Jimmy Fairly has the highest estimated sponsored-post volume in France (399 posts, 20.5%), United Kingdom (257 posts, 13.2%), suggesting a Europe focus, while QUAY leads in Brazil with 92 posts (4.7%). Looking at United States specifically, the split is Goodr at 2k posts (71%), QUAY at 1.3k posts (66.4%), Jimmy Fairly at 370 posts (19%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Goodr's Influencer Marketing Strategy
- Jimmy Fairly's Influencer Marketing Strategy
- Elizabeth Arden's Influencer Marketing Strategy
- Runaway The Label's Influencer Marketing Strategy
- Moschino's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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