OLLY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 681 pieces of influencer content sponsored by OLLY over the last 12 months.
This report breaks down where & how OLLY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OLLY, see here: OLLY influencers.
Influencer activity throughout the year
OLLY's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
OLLY's influencer activity by month
Number of sponsored posts
OLLY's sponsored post volume appears to trend upward over the 12-month period, rising from 63 posts in January to 93 in December. The peak month, November, reached 107 posts, 91% higher than the monthly average of 56.
OLLY's influencer activity by month (views)
Total views on sponsored video posts
July generated the most views at 27M, while April recorded the least at 1.4M. Across all tracked posts in the 12-month window, average views per post were 207k. Interestingly, the highest-view month (July) does not align with peak post volume (November), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @funmimonet, generated 8.1M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OLLY's sponsored influencer collaborations break down by social platform:
- Instagram: 357 posts (52.4%)
- TikTok: 321 posts (47.1%)
- YouTube: 3 posts (0.4%)
OLLY's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for OLLY.
Here are 3 examples of OLLY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
marinarossa x OLLY
Influencer bio
TORONTO 🍒🍓 doing, eating, wearing marina@alchemyatelier.co
Collaboration metrics
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funmimonet x OLLY
Influencer bio
Dallas - Perfume - Beauty Well mannered, well moisturized, & well dressed.
Collaboration metrics
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whatwesaidpodcast x OLLY
![YouTube post by @whatwesaidpodcast for OLLY. Caption reads: [...] time at https://ritual.com/WHATWESAID.....](https://images.od.modash.io/81735b60104c8b7679028ff21d0474e338c7cc3e)
Influencer bio
Intended to inspire and entertain, best friends Jaci Marie & Chelsey Jade talk candidly about health, business, relationships, life, pop culture, etc. You can expect the girls to be joined by occasional guests, reading friends’ & fans’ stories, & offering unsolicited but heartfelt advice.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 89.1%
- Posts: 10.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers OLLY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
OLLY's influencers average views (Instagram)
Based on each influencer's average views per post
OLLY's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (871.7k avg views/post):
dylanpcarlino x OLLY
Influencer bio
Standup comic @feelingirliepod @someofthisisbad dylancarlino@underscoretalent.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.8k avg views/post):
jamie.marie.7_2nd x OLLY
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
OLLY's repeat partnerships
Out of 493 unique influencers in our dataset, 21 of them (4%) posted content for OLLY in 3 or more separate calendar months. The most consistent partner is @kellyu, who has collaborated across 8 months with 8 total posts.
Here are 3 examples of OLLY's repeat influencer partnerships, with links to the sponsored content.
kellyu x OLLY
![Instagram post by @kellyu for OLLY. Caption reads: [...] excited to use. that’s what OLLY Mood + Skin....](https://images.od.modash.io/60396e8f03aa430e9f2c462d5f1f5691c5882da2)
![Instagram post by @kellyu for OLLY. Caption reads: [...] your PMS twin below 😂
@OLLYWellness....](https://images.od.modash.io/4ea1194de6494e8bb649af644d003f7d7bd08c5e)
![Instagram post by @kellyu for OLLY. Caption reads: [...] Trust me, game changer 😳 #OLLYPartner....](https://images.od.modash.io/0725e31575dc8c7b9a6ef24da55f3f501dff1623)
drkiarraking x OLLY
![Instagram post by @drkiarraking for OLLY. Caption reads: [...] in perimenopause or menopause, @ollywellness....](https://images.od.modash.io/66c8cb6938706bb0338642db57141b3306a433ed)
![Instagram post by @drkiarraking for OLLY. Caption reads: [...] health! That’s why we take the @ollywellness....](https://images.od.modash.io/71fbd1afd527467732872b6d170d6a343467300f)
![Instagram post by @drkiarraking for OLLY. Caption reads: [...] with family and friends.
@ollywellness....](https://images.od.modash.io/f9b6b935885806ee8d4bd62e455e0275c72f4224)
ashleygraham x OLLY
![Instagram post by @ashleygraham for OLLY. Caption reads: [...] my fav sleep gummies 😴✨ #OLLYPartner What....](https://images.od.modash.io/75db6a62525e92a90ed9ceb759b2d48e16f005ea)
![Instagram post by @ashleygraham for OLLY. Caption reads: [...] essentials for 8 shows a week #OLLYPartner.](https://images.od.modash.io/c550543c40b75b0aaad4a830b1bcca794fe30649)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where OLLY had the most influencer activity. 75.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (7.1%)
- United Kingdom (3.8%)
- Brazil (2.9%)
OLLY's influencer activity by market
Here is another example of OLLY collaborating with an influencer in United States.
kirby_j x OLLY
OLLY's influencer activity vs. related brands
OLLY competes head-to-head with Goli and Lemme in gummy supplements marketed through lifestyle creators. Their overlap in outcomes-based positioning and daily-routine content makes them natural influencer benchmarks.
Total influencer content
OLLY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Goli leads with 9.2k sponsored posts, significantly outpacing Lemme (3.6k posts) and OLLY (681 posts). Across all three brands, the average volume is 4.5k posts, indicating mature, scaled influencer programs. Goli has far more total posts than OLLY and Lemme.
By social platform
OLLY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Goli leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Goli at 8.7k, Lemme at 3.5k, OLLY at 321 posts. Goli's activity is particularly concentrated on TikTok. On TikTok, Goli has far more posts than OLLY and Lemme.
By geographical market
OLLY vs. related brands influencer activity (by country)
Estimated sponsored posts in OLLY's top markets
Goli has the highest estimated sponsored-post volume in United States (6.2k posts, 67.1%), Canada (452 posts, 4.9%), Brazil (406 posts, 4.4%), suggesting a North America focus, while Lemme has the highest estimated sponsored-post volume in India (273 posts, 7.6%), United Kingdom (147 posts, 4.1%). Looking at United States specifically, the split is Goli at 6.2k posts (67.1%), Lemme at 2.3k posts (63.1%), OLLY at 516 posts (75.7%).
Read more influencer strategy breakdowns
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