OLLY Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.3k pieces of influencer content sponsored by OLLY over the last 12 months.

This report breaks down where & how OLLY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with OLLY, see here: OLLY influencers.

Influencer activity throughout the year

OLLY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

OLLY's sponsored post volume appears to trend upward over the 12-month period, rising from 266 posts in January to 243 in December. The peak month, November, reached 377 posts, 96% higher than the monthly average of 192.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OLLY's sponsored influencer collaborations break down by social platform:

• TikTok: 1.6k posts (70.6%)
• Instagram: 679 posts (29.4%)
• YouTube: 2 posts (0.1%)

TikTok influencer marketing is a clear focus for OLLY.

Here are 3 examples of OLLY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

drkiarraking x OLLY

drkiarraking

@drkiarraking

23 Oct, 25

4.2M

11.1k

[...] you’re in perimenopause or menopause, @ollywellness has got you covered with Mellow [...]

Influencer bio

Fashion•Lifestyle•Wellness Media Expert•Creator 🎥 Homeschool Mom 📚 Vegetarian x 28yrs 🥬 SELF•Cosmo•Essence•Today 📰 Not Med Advice Shop•Blog👇🏽 Chicago📍

Collaboration metrics

Post views4.2M

Post EMV $126.6k

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saskiakaterinaherd x OLLY

saskiakaterinaherd

@saskiakaterinaherd

12 Jan, 26

18.7M

168.3k

[...] barn chaos like it never happened 🙏🏼 #OLLYPartner @OLLY Wellness #WetJanuary

Influencer bio

LA 💌: Saskia@night.co

Collaboration metrics

Post views18.7M

Post EMV $382.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

KatelynnNolan x OLLY

KatelynnNolan

@KatelynnNolan

08 Nov, 25

1.8k

26

[...] habits that actually make a difference ! @olly #OLLYPartner this Happy Hooha product has [...]

Influencer bio

fitness. mental health. & fun life things welcome to my channel, come hang!!!! although I am a certified personal trainer I'm not a dietitian, mental health professional or doctor. any experiences or habits shared on my channel is for entertainment purposes, to share my passions/journey. I hope you all find what works best for YOU ! PODCAST: NOT YOUR TYPICAL With Katelynn Nolan (Apple) https://podcasts.apple.com/us/podcast/not-your-typical-with-katelynn-nolan/id1601741491 (Spotify) https://open.spotify.com/show/7gK6fGSa8cIgaRfCbE6wJN?si=1929b2afe5d94154 Instagram: @katelynnnolann https://www.instagram.com/katelynnnolann/ Recipe Instagram: @foodieegirll https://www.instagram.com/foodieegirll/ TikTok: @katelynnnolann https://www.tiktok.com/@katelynnnolann Pinterest: @katelynnnolann - https://www.pinterest.com/katelynnnolann/boards/ Business Inquires: contact@tablerockmanagement.com

Collaboration metrics

Post views1.8k

Post EMV $58

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 51.7% of partnerships featuring creators averaging <1K views, OLLY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.4M avg views/post):

madagraviet x OLLY

madagraviet

@madagraviet

28 Oct, 25

7.2M

27.8k

[...] it’s been much kinder to me since taking @OLLY Wellness period hero 💋 #OLLYPartner

Influencer bio

Not that serious 🙂‍↕️ teammada@smithsaint.com 💌

Collaboration metrics

Post views7.2M

Post EMV $145.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.3k avg views/post):

shopntru9 x OLLY

shopntru9

@shopntru9

25 Jul, 25

23.3k

208

@OLLY Wellness makes Glowing skin simple 🤩 [...]

Influencer bio

I love hair, health, fitness, fashion, beauty, & SUNLIGHT ☮️♥️🌟✨🧘🏿‍♂️

Collaboration metrics

Post views23.3k

Post EMV $476

More influencer data

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OLLY's repeat partnerships

simplykimangulo x OLLY

simplykimangulo

@simplykimangulo

10 Sep, 25

970.6k

2.1k

Tap here👆🏻to grab yours! @OLLY Wellness #wellness #fitness [...]

simplykimangulo

@simplykimangulo

03 Feb, 26

516

3

[...] taste nasty 👀🔥 I’m OBSESSED. @OLLY Wellness #ollywellness [...]

simplykimangulo

@simplykimangulo

28 Mar, 26

177

2

[...] routine with these tasty Olly Metabolism Gummy Rings 🍑💪 They [...]

targetiseverything x OLLY

targetiseverything

@targetiseverything

12 Jan, 26

192.4k

2.3k

#OLLYPartner Now that the New Year is [...]

targetiseverything

@targetiseverything

27 Feb, 26

132.6k

1.3k

[...] And of course I have to grab my OLLY body wash from Target! These are [...]

targetiseverything

@targetiseverything

12 Mar, 26

117.9k

1.5k

[...] for this one 🎯 My love for @ollywellness runs deep! So of course [...]

drkiarraking x OLLY

drkiarraking

@drkiarraking

23 Oct, 25

4.2M

11.1k

[...] in perimenopause or menopause, @ollywellness has got you covered [...]

drkiarraking

@drkiarraking

21 Jul, 25

1.2M

218

[...] health! That’s why we take the @ollywellness Women’s Multi and Kids [...]

drkiarraking

@drkiarraking

22 Dec, 25

31.9k

156

[...] with family and friends. @ollywellness #OLLYPartner. *This [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (7.3%)
• United Kingdom (3.9%)
• Brazil (2.3%)

Here is another example of OLLY collaborating with an influencer in United States.

erisa_laska x OLLY

erisa_laska

@erisa_laska

28 Aug, 25

10.7M

8.8k

#OLLYPartner Because self care makes me a [...]

OLLY's influencer activity vs. related brands

OLLY competes with Lemme and Goli in gummy and lifestyle supplements, where creator routines, benefit-led messaging, and affiliate codes are common levers for customer acquisition.

Total influencer content

Goli leads with 42.6k sponsored posts, significantly outpacing Lemme (14.3k posts) and OLLY (2.3k posts). Across all three brands, the average volume is 19.7k posts, indicating mature, scaled influencer programs. Goli has several times more total posts than Lemme and OLLY.

By social platform

Among these brands, Goli leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Goli at 41.7k, Lemme at 14.3k, OLLY at 1.6k posts. OLLY's activity is particularly concentrated on TikTok. TikTok drives most of Goli and Lemme’s post volume, while Instagram contributes little for Lemme.

By geographical market

Goli has the highest estimated sponsored-post volume in United States (28k posts, 66.2%), Canada (2.3k posts, 5.5%), United Kingdom (2.1k posts, 4.9%), suggesting a North America focus. Looking at United States specifically, the split is Goli at 28k posts (66.2%), Lemme at 12k posts (82.7%), OLLY at 1.8k posts (76.1%).