OLLY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.4k pieces of influencer content sponsored by OLLY over the last 12 months.
This report breaks down where & how OLLY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OLLY, see here: OLLY influencers.
Influencer activity throughout the year
OLLY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
OLLY's influencer activity by month
Number of sponsored posts
OLLY's sponsored post volume appears to trend upward over the 12-month period, rising from 341 posts in January to 311 in December. The peak month, November, reached 465 posts, 64% higher than the monthly average of 283.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OLLY's sponsored influencer collaborations break down by social platform:
- Instagram: 1.8k posts (53.9%)
- TikTok: 1.6k posts (45.9%)
- YouTube: 7 posts (0.2%)
OLLY's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for OLLY.
Here are 3 examples of OLLY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
aspynovard x OLLY
Influencer bio
youtube & tiktok: @aspynovard 🍒💌🍷🎧🧸🌈🍓🍰🤍💋
Collaboration metrics
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saskiakaterinaherd x OLLY
![TikTok post by @saskiakaterinaherd for OLLY. Caption reads: [...] barn chaos like it never happened 🙏🏼....](https://images.od.modash.io/d9238aad1cd466d5589cbf5994917ca1af22120d)
Influencer bio
LA 💌: Saskia@night.co
Collaboration metrics
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whatwesaidpodcast x OLLY
![YouTube post by @whatwesaidpodcast for OLLY. Caption reads: [...] your first month for a limited time at Olly:....](https://images.od.modash.io/81735b60104c8b7679028ff21d0474e338c7cc3e)
Influencer bio
Intended to inspire and entertain, best friends Jaci Marie & Chelsey Jade talk candidly about health, business, relationships, life, pop culture, etc. You can expect the girls to be joined by occasional guests, reading friends’ & fans’ stories, & offering unsolicited but heartfelt advice.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 81.7%
- Posts: 18.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers OLLY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
OLLY's influencers average views (Instagram)
Based on each influencer's average views per post
With 39.6% of partnerships featuring creators averaging 1K-5K views, OLLY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (595.9k avg views/post):
itskatesteinberg x OLLY
![Instagram post by @itskatesteinberg for OLLY. Caption reads: [...] Superfoods*...no quizzes needed 😉....](https://images.od.modash.io/d07b6824c0316fe52f3a44f30d813877e79081b6)
Influencer bio
should i post this? kate.steinberg@cycle.media
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.8k avg views/post):
jamiemarie.7 x OLLY
Influencer bio
🎀Pennsylvania, USA🇺🇲 🎀Email or DM for my Media Kit/Collaborations 🎀Affiliate Links & Discount Codes⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
OLLY's repeat partnerships
Out of 1.7k unique influencers in our dataset, 73 of them (4%) posted content for OLLY in 3 or more separate calendar months. The most consistent partner is @louanacris, who has collaborated across 11 months with 20 total posts.
Here are 3 examples of OLLY's repeat influencer partnerships, with links to the sponsored content.
louanacris x OLLY
ugc_marysouza x OLLY
gabriella_gomides x OLLY
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where OLLY had the most influencer activity. 54.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (26.9%)
- Canada (5.7%)
- United Kingdom (2.8%)
OLLY's influencer activity by market
Here is another example of OLLY collaborating with an influencer in United States.
erisa_laska x OLLY
![TikTok post by @erisa_laska for OLLY. Caption reads: #OLLYPartner Because self care makes me a [...].](https://images.od.modash.io/a102b9bff42825e8f0002a8aa15946a1c4ab83f7)
OLLY's influencer activity vs. related brands
OLLY is a mass-market wellness supplement brand known for gummies and lifestyle positioning. Goli and Lemme compete directly in the gummy supplement category and target similar social-first, routine-based wellness audiences.
Total influencer content
OLLY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Goli leads with 39.7k sponsored posts, significantly outpacing Lemme (14.8k posts) and OLLY (3.4k posts). Across all three brands, the average volume is 19.3k posts, indicating mature, scaled influencer programs. Goli has far more total posts than OLLY and Lemme.
By social platform
OLLY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
OLLY leads on Instagram, while Goli has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Goli at 38.8k, Lemme at 14.8k, OLLY at 1.6k posts. Goli's activity is particularly concentrated on TikTok. TikTok posts are heavily concentrated with Goli and Lemme, while Instagram posts are led by OLLY.
By geographical market
OLLY vs. related brands influencer activity (by country)
Estimated sponsored posts in OLLY's top markets
Goli has the highest estimated sponsored-post volume in United States (27k posts, 68.7%), Canada (2.1k posts, 5.2%), United Kingdom (1.7k posts, 4.3%), suggesting a North America focus, while OLLY leads in Brazil with 912 posts (26.9%). Looking at United States specifically, the split is Goli at 27k posts (68.7%), OLLY at 1.9k posts (54.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Goli's Influencer Marketing Strategy
- Lemme's Influencer Marketing Strategy
- Supergoop's Influencer Marketing Strategy
- REVOLVE's Influencer Marketing Strategy
- d’Alba's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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