Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
OLLY Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 1,918 sponsored posts from OLLY across TikTok, Instagram and YouTube over the last 12 months.
See where OLLY invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, November was 80.8% more active in terms of posting frequency.
Social platforms breakdown
Where OLLY's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of OLLY's accounts
TikTok1.4k
Instagram544
YouTube9
Content format by platform
Share of all sponsored posts.
Instagram · Reels
27.3%
Instagram · Feed Posts
1.1%
TikTok · Posts
71.2%
YouTube · Long-form
0.4%
YouTube · Shorts
0.1%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
27.3%
Instagram · Feed Posts
1.1%
TikTok · Posts
71.2%
YouTube · Long-form
0.4%
YouTube · Shorts
0.1%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How OLLY's sponsored posts perform
Reach and engagement across all 1,918 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
88.7K
Average views per post
621
Median views per post
162M
Total views
$3.9M
Estimated media value
4.6%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@saskiakaterinaherdView on TikTok ↗
[...] barn chaos like it never happened 🙏🏼 #OLLYPartner @OLLY Wellness #WetJanuary
18.7M Post views
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@michelasheedyView on TikTok ↗
Crash out prevention🫧🫠🚿 #OLLYPartner Three delicious @OLLY body washes [...]
8M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@tahminatalksView on TikTok ↗
#OLLYPartner Influencers be like... but real [...]
7.9M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator OLLY works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
OLLY's influencers by average views per post
Share of the 1,184 creators in this dataset
<1K
51.1%
1K-5K
16.6%
5K-10K
4.9%
10K-50K
13.7%
50K-100K
4.5%
100K-500K
6.0%
500K+
3.3%
Top influencers OLLY works with
OLLY's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@saskiakaterinaherdTikTok118.7M
2
@madagravietTikTok313.2M
3
@michelasheedyTikTok18M
4
@tahminatalksTikTok17.9M
5
@pascaledebloisTikTok15.8M
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether OLLY works with creators once, or builds an ongoing roster.
Repeat creators make up 14.5% of OLLY's creator network and generate 25.8% of total reach. The charts below show how often those partnerships recur and how much of OLLY's audience reach they account for.
Repeat creators make up 14.5% of OLLY's creator network and generate 25.8% of total reach. The charts below show how often those partnerships recur and how much of OLLY's audience reach they account for.
One-off vs. repeat creators
Share of 1,250 creators
Months active
Repeat creators only
2 months
80.1%
3 months
14.4%
4+ months
5.5%
Repeat partnerships at a glance
25.8%
of total reach comes from repeat creators
3.3
average posts per repeat creator
6 months
longest running partnership
Creators OLLY works with repeatedly
@simplykimanguloView on TikTok ↗
[...] of goodness to support my metabolism! @OLLY Wellness #ollywellness #MetabolismSupport [...]
878 Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@targetiseverythingView on Instagram ↗
#OLLYPartner I couldn’t leave Target without [...]
329.8K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@xoxoshadowshopperView on TikTok ↗
@OLLY Wellness Olly Muscle Recovery Sleep has [...]
535 Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
OLLY's most loyal creators
@simplykimangulo
Months active6
Posts11
Total engagement29
@targetiseverything
Months active6
Posts6
Total engagement10.7K
@xoxoshadowshopper
Months active5
Posts14
Total engagement14
Geographical breakdown
The markets where OLLY's sponsored creators are based. 100.0% of sponsored posts came from creators based in 4 markets. United States and Canada lead at 94.3% and 4.9%.
Sponsored posts by creator location
Top 4 markets
United States
94.3%
Canada
4.9%
Colombia
0.6%
China
0.2%
OLLY vs. related brands
How OLLY's influencer activity compares with other nutrition & supplements brands.
Sponsored posts, last 12 months
OLLY vs. related brands
33.6K posts
1.9K posts
863 posts
Frequently asked questions
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