OLLY Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.7k pieces of influencer content sponsored by OLLY over the last 12 months.

This report breaks down where & how OLLY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with OLLY, see here: OLLY influencers.

Influencer activity throughout the year

OLLY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

OLLY's sponsored post volume peaks in November with 381 posts, 73% higher than the monthly average of 220. July recorded the lowest activity at 132 posts, 40% below average. This could reflect a holiday-focused influencer strategy.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OLLY's sponsored influencer collaborations break down by social platform:

• TikTok: 1.8k posts (68.4%)
• Instagram: 822 posts (31%)
• YouTube: 17 posts (0.6%)

TikTok influencer marketing is a clear focus for OLLY.

Here are 3 examples of OLLY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

diningwithskyler x OLLY

diningwithskyler

@diningwithskyler

19 Nov, 25

3.3M

#OLLYPartner Your morning has coffee—your night [...]

Influencer bio

family dinner is my love language ❤️ chef | mom of 2📍 philly suburbs delicious, doable recipes for every season 👇

Collaboration metrics

Post views3.3M

Post EMV $98.4k

More influencer data

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saskiakaterinaherd x OLLY

saskiakaterinaherd

@saskiakaterinaherd

12 Jan, 26

18.7M

168.3k

[...] barn chaos like it never happened 🙏🏼 #OLLYPartner @OLLY Wellness #WetJanuary

Influencer bio

LA Saskia@night.co

Collaboration metrics

Post views18.7M

Post EMV $382.4k

More influencer data

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TwoHotTakes x OLLY

TwoHotTakes

@TwoHotTakes

06 Nov, 25

356.9k

11.1k

[...] and Projects!!: / salvulcano Partners: Olly: Olly.com Skims: Skims.com/tht NEW MERCH: [...]

Influencer bio

Just people reacting to the most wild stories Reddit offers! Whether its relationships, dating, conflicts, or AITA stories nothing is off limits. EXCLUSIVE stories anddd show your support: https://www.patreon.com/TwoHotTakes If you have any juicy stories or would like our take on something send it our way! INSTAGRAM: Two Hot Takes Spotify & Podcast platforms: Two Hot Takes

Collaboration metrics

Post views356.9k

Post EMV $11.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 55.3% of partnerships featuring creators averaging <1K views, OLLY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.4M avg views/post):

madagraviet x OLLY

madagraviet

@madagraviet

28 Oct, 25

7.2M

27.8k

[...] it’s been much kinder to me since taking @OLLY Wellness period hero 💋 #OLLYPartner

Influencer bio

Not that serious 🙂‍↕️ teammada@smithsaint.com 💌

Collaboration metrics

Post views7.2M

Post EMV $145.4k

More influencer data

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And here is another example with a smaller creator on TikTok (8.6k avg views/post):

lifeasdeemarie x OLLY

lifeasdeemarie

@lifeasdeemarie

05 Dec, 25

4.8k

558

[...] for things that make them easier like @OLLY Wellness Period Hero 🤝🏼 #OLLYPartner [...]

Influencer bio

all things motherhood, DIYs, & real life ✨ yes, my animals talk Maine based 🦞 for collabs: daniellestanley@palettemgmt.com everything I love 👇🏻

Collaboration metrics

Post views4.8k

Post EMV $125

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

OLLY's repeat partnerships

targetiseverything x OLLY

targetiseverything

@targetiseverything

25 Jun, 26

322.3k

3.9k

#OLLYPartner I couldn’t leave Target [...]

targetiseverything

@targetiseverything

12 Jan, 26

192.4k

2.3k

#OLLYPartner Now that the New Year is [...]

targetiseverything

@targetiseverything

27 Feb, 26

132.6k

1.3k

[...] And of course I have to grab my OLLY body wash from Target! These are [...]

simplykimangulo x OLLY

simplykimangulo

@simplykimangulo

10 Sep, 25

970.6k

2.1k

Tap here👆🏻to grab yours! @OLLY Wellness #wellness #fitness [...]

simplykimangulo

@simplykimangulo

03 Feb, 26

516

3

[...] taste nasty 👀🔥 I’m OBSESSED. @OLLY Wellness #ollywellness [...]

simplykimangulo

@simplykimangulo

28 Mar, 26

177

2

[...] routine with these tasty Olly Metabolism Gummy Rings 🍑💪 They [...]

kellyu x OLLY

kellyu

@kellyu

26 Aug, 25

270.1k

475

[...] excited to use. that’s what OLLY Mood + Skin CALM is for me 🥰. [...]

kellyu

@kellyu

05 Feb, 26

35k

458

[...] has a job, including @OLLYWellness mango probiotic gummies [...]

kellyu

@kellyu

02 Sep, 25

20k

364

[...] through the airport 3️⃣ @ollywellness Goodbye Stress gummies [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (6.9%)
• United Kingdom (4.1%)
• Brazil (2.7%)

Here is another example of OLLY collaborating with an influencer in United States.

erisa_laska x OLLY

erisa_laska

@erisa_laska

28 Aug, 25

10.7M

8.8k

#OLLYPartner Because self care makes me a [...]

OLLY's influencer activity vs. related brands

OLLY, Goli, and Lemme all compete in gummy and lifestyle supplements with strong retail and influencer-driven education. They target similar wellness shoppers looking for convenient, routine-based products.

Total influencer content

Goli leads with 40.3k sponsored posts, significantly outpacing Lemme (13.3k posts) and OLLY (2.7k posts). Across all three brands, the average volume is 18.8k posts, indicating mature, scaled influencer programs. Goli has far more total posts than OLLY and Lemme.

By social platform

OLLY leads on Instagram, while Goli has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Goli at 39.4k, Lemme at 13.3k, OLLY at 1.8k posts. Goli's activity is particularly concentrated on TikTok. On TikTok, Goli has far more posts than OLLY and Lemme.

By geographical market

Goli has the highest estimated sponsored-post volume in United States (27k posts, 67.3%), Brazil (1.9k posts, 4.8%), Canada (1.8k posts, 4.4%), suggesting a North America focus, while Lemme has the highest estimated sponsored-post volume in Turkey (1k posts, 7.7%), United Kingdom (840 posts, 6.3%), suggesting a Europe focus. Looking at United States specifically, the split is Goli at 27k posts (67.3%), Lemme at 9.6k posts (71.8%), OLLY at 2k posts (75.9%).