OLLY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.7k pieces of influencer content sponsored by OLLY over the last 12 months.
This report breaks down where & how OLLY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OLLY, see here: OLLY influencers.
Influencer activity throughout the year
OLLY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
OLLY's influencer activity by month
Number of sponsored posts
OLLY's sponsored post volume peaks in November with 381 posts, 69% higher than the monthly average of 226. April recorded the lowest activity at 146 posts, 35% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OLLY's sponsored influencer collaborations break down by social platform:
- TikTok: 1.9k posts (69.3%)
- Instagram: 822 posts (30.1%)
- YouTube: 16 posts (0.6%)
OLLY's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for OLLY.
Here are 3 examples of OLLY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
diningwithskyler x OLLY
Influencer bio
family dinner is my love language ❤️ chef | mom of 2📍 philly suburbs delicious, doable recipes for every season 👇
Collaboration metrics
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saskiakaterinaherd x OLLY
![TikTok post by @saskiakaterinaherd for OLLY. Caption reads: [...] barn chaos like it never happened 🙏🏼....](https://images.od.modash.io/d9238aad1cd466d5589cbf5994917ca1af22120d)
Influencer bio
LA Saskia@night.co
Collaboration metrics
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TwoHotTakes x OLLY
![YouTube post by @TwoHotTakes for OLLY. Caption reads: [...] and Projects!!: / salvulcano Partners: Olly:....](https://images.od.modash.io/81b2fe2ca8d808c27788343a147d36772036a6a3)
Influencer bio
Just people reacting to the most wild stories Reddit offers! Whether its relationships, dating, conflicts, or AITA stories nothing is off limits. EXCLUSIVE stories anddd show your support: https://www.patreon.com/TwoHotTakes If you have any juicy stories or would like our take on something send it our way! INSTAGRAM: Two Hot Takes Spotify & Podcast platforms: Two Hot Takes
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.9%
- Carousels: 5.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers OLLY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
OLLY's influencers average views (TikTok)
Based on each influencer's average views per post
With 56.3% of partnerships featuring creators averaging <1K views, OLLY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.4M avg views/post):
athenaashleybates x OLLY
![TikTok post by @athenaashleybates for OLLY. Caption reads: [...] strong, energized, and balanced. The OLLY....](https://images.od.modash.io/80787cd47f5ac346c13be186ede9216b4627b7ac)
Influencer bio
❤️Lifestyle + mom content 📩 Business inquiries: Athenaashleybates@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
lani.baker x OLLY
![TikTok post by @lani.baker for OLLY. Caption reads: [...] & why I'm excited to partner with @OLLY....](https://images.od.modash.io/76a39c5b4e6a2a4335593b392ec661d2e0787ba6)
Influencer bio
Travel, Motherhood, Life 🩵
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
OLLY's repeat partnerships
Out of 1.8k unique influencers in our dataset, 60 of them (3%) posted content for OLLY in 3 or more separate calendar months. The most consistent partner is @simplykimangulo, who has collaborated across 7 months with 12 total posts.
Here are 3 examples of OLLY's repeat influencer partnerships, with links to the sponsored content.
simplykimangulo x OLLY
![TikTok post by @simplykimangulo for OLLY. Caption reads: [...] to support my metabolism! @OLLY Wellness....](https://images.od.modash.io/df9686c492286f4d02c8749460c07c5c2af836a3)
![TikTok post by @simplykimangulo for OLLY. Caption reads: [...] taste nasty 👀🔥 I’m OBSESSED. @OLLY....](https://images.od.modash.io/775e18fa0d4f5a926d19d6afeea1d12dcc9b8397)
targetiseverything x OLLY
![Instagram post by @targetiseverything for OLLY. Caption reads: #OLLYPartner I couldn’t leave Target [...].](https://images.od.modash.io/31bf7a8ab78e699a18c4a3ae7edfb5c2c5da44da)
![Instagram post by @targetiseverything for OLLY. Caption reads: #OLLYPartner Now that the New Year is [...].](https://images.od.modash.io/d82bb5418a54ff5c1193c01bce40ecf23d7ce2eb)
![Instagram post by @targetiseverything for OLLY. Caption reads: [...] And of course I have to grab my OLLY body....](https://images.od.modash.io/d983f7d42bf9bde48453c5d2852138b82a81bd17)
xoxoshadowshopper x OLLY
![TikTok post by @xoxoshadowshopper for OLLY. Caption reads: @OLLY Wellness Olly Muscle Recovery [...].](https://images.od.modash.io/b22131410e9d29fbf02b4c29ac1d6be412d007f1)
![TikTok post by @xoxoshadowshopper for OLLY. Caption reads: @OLLY Wellness Olly Muscle Recovery [...].](https://images.od.modash.io/c3ec14ae8c3946203f2ba328f4e7dc04af3f3e8b)
![TikTok post by @xoxoshadowshopper for OLLY. Caption reads: @OLLY Wellness Olly’s Hello Happy [...].](https://images.od.modash.io/43f487399f667a937733c03be6ec326c9d590e4d)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where OLLY had the most influencer activity. 76.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (6.3%)
- United Kingdom (3.5%)
- Brazil (2.4%)
OLLY's influencer activity by market
Here is another example of OLLY collaborating with an influencer in United States.
erisa_laska x OLLY
![TikTok post by @erisa_laska for OLLY. Caption reads: #OLLYPartner Because self care makes me a [...].](https://images.od.modash.io/a102b9bff42825e8f0002a8aa15946a1c4ab83f7)
OLLY's influencer activity vs. related brands
OLLY competes in mass-market vitamins and gummies with Goli and Lemme, all targeting wellness shoppers who rely on creator testimonials and benefit-led short-form content to choose products.
Total influencer content
OLLY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Goli leads with 38.2k sponsored posts, significantly outpacing Lemme (12k posts) and OLLY (2.7k posts). Across all three brands, the average volume is 17.6k posts, indicating mature, scaled influencer programs. Goli has far more total posts than OLLY and Lemme.
By social platform
OLLY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
OLLY leads on Instagram, while Goli has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Goli at 37.3k, Lemme at 11.9k, OLLY at 1.9k posts. Goli's activity is particularly concentrated on TikTok. TikTok accounts for most of Goli’s and Lemme’s posts, while Instagram accounts for a much larger share of OLLY’s posts.
By geographical market
OLLY vs. related brands influencer activity (by country)
Estimated sponsored posts in OLLY's top markets
Goli has the highest estimated sponsored-post volume in United States (26k posts, 68.4%), United Kingdom (1.7k posts, 4.5%), Brazil (1.6k posts, 4.3%), while Lemme leads in Canada with 660 posts (5.5%). Looking at United States specifically, the split is Goli at 26k posts (68.4%), Lemme at 10k posts (86.7%), OLLY at 2.1k posts (76.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Goli's Influencer Marketing Strategy
- Lemme's Influencer Marketing Strategy
- Emi Jay's Influencer Marketing Strategy
- Skims's Influencer Marketing Strategy
- Milani Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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