Huel Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.7k pieces of influencer content sponsored by Huel over the last 12 months.

This report breaks down where & how Huel invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Huel, see here: Huel influencers.

Influencer activity throughout the year

Huel's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Huel's influencer output appears relatively consistent throughout the year, averaging about 393 sponsored posts per month. January recorded the highest volume at 534 posts (36% above average), while April was the quietest at 247 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Huel's sponsored influencer collaborations break down by social platform:

• TikTok: 1.8k posts (38.2%)
• Instagram: 1.8k posts (37.6%)
• YouTube: 1.1k posts (24.2%)

TikTok influencer marketing is a clear focus for Huel.

Here are 3 examples of Huel's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

hardestgeezer x Huel

hardestgeezer

@hardestgeezer

31 Oct, 25

13.2M

1M

[...] for £10 of your first order over £60 at @huel ad

Influencer bio

The first person ever to run the full length of Africa🌍 Now chasing Team GB🇬🇧 @huel @hardestadventures @247represent

Collaboration metrics

Post views13.2M

Post EMV $497.6k

More influencer data

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biggybailey x Huel

biggybailey

@biggybailey

04 Sep, 25

657.8k

68.8k

[...] Customers get my exclusive offer from @Huel with code BIGGY at #sports #football [...]

Influencer bio

Formerly biggycookthebook | New skits every Sunday-Thursday | New pod episodes 👇

Collaboration metrics

Post views657.8k

Post EMV $16.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

TheOverlap x Huel

TheOverlap

@TheOverlap

04 Mar, 26

3M

41.3k

[...] The Overlap. This episode is sponsored by Huel. Gary Neville and the Stick to Football [...]

Influencer bio

Welcome to The Overlap, the multi award winning channel, with some of the biggest names in sport. Join us for Fan Debates, Exclusive Interviews, and Stick to Football with Gary Neville, Roy Keane, Jamie Carragher, Jill Scott, and Ian Wright. Subscribe now so you never miss a show.

Collaboration metrics

Post views3.0M

Post EMV $92.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 71.7% of partnerships featuring creators averaging <1K views, Huel's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (735.8k avg views/post):

zonaeats x Huel

zonaeats

@zonaeats

19 Nov, 25

87.5k

1.4k

Almost every burrito with delicious @Huel daily greens #tacobell #fyp #viral [...]

Influencer bio

Rank #3 Competitive Eater in New England Instagram Zona.Eats (107k+) Facebook Zona Eats (39k+) Bookings@empirexus.com

Collaboration metrics

Post views87.5k

Post EMV $1.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.6k avg views/post):

halsterhotkins x Huel

halsterhotkins

@halsterhotkins

21 Nov, 25

11.6k

663

[...] #gradstudent #accountingmajor #ad #hueltarget @Huel @Parke

Influencer bio

22 yr old girl sharing my life 🧸💕🎀🤎🩰 Teamhalle@modernmediaservices.com

Collaboration metrics

Post views11.6k

Post EMV $265

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Huel's repeat partnerships

akasharach x Huel

akasharach

@akasharach

22 Apr, 26

655

215

[...] the Vanilla Matcha flavour, @huel Diet a go and it’s SUCH a vibe [...]

akasharach

@akasharach

26 Oct, 25

577

244

[...] treats with nutrients this #Hueloween 🍫💚 Chocolate Huel keeps [...]

akasharach

@akasharach

04 Jun, 26

550

208

The new @huel Noodles have officially landed [...]

TheOverlap x Huel

TheOverlap

@TheOverlap

04 Mar, 26

3M

41.3k

[...] This episode is sponsored by Huel. Gary Neville and the Stick to [...]

TheOverlap

@TheOverlap

14 Aug, 25

1.8M

22.7k

[...] episode is brought to you by Huel. Start every day off strong with [...]

TheOverlap

@TheOverlap

19 Feb, 26

1.8M

27.2k

[...] This episode is sponsored by Huel. Gary Neville and the Stick to [...]

thisis.andreea_ x Huel

thisis.andreea_

@thisis.andreea_

30 Dec, 25

2k

839

[...] ☀️📦 Stocked up on my favorite Huel flavors and honestly… why [...]

thisis.andreea_

@thisis.andreea_

12 Mar, 26

1.9k

832

[...] been thinking about trying Huel… this is your sign 👀 @huel Use [...]

thisis.andreea_

@thisis.andreea_

15 Jun, 26

1.7k

820

[...] 🚨 Meet my new go-to meal: Huel Lite Classic Chicken 🍗💛 ✔️ 25g [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (29.9%)
• Germany (3.6%)
• Canada (3.3%)

Here is another example of Huel collaborating with an influencer in United States.

poppiesstudios x Huel

poppiesstudios

@poppiesstudios

05 Sep, 25

2.5M

55.6k

[...] Dating 6 Guys Based on their Bodies! Try Huel with 15% OFF for New Customers today using [...]

Huel's influencer activity vs. related brands

Huel competes for convenience-first health consumers with AG1’s daily nutrition ritual and Magic Spoon’s better-for-you pantry staples, all thriving on routine integrations and benefit-led creator education.

Total influencer content

Huel leads with 4.7k sponsored posts, significantly outpacing AG1 (2.9k posts) and Magic Spoon (2.2k posts). Across all three brands, the average volume is 3.3k posts, indicating mature, scaled influencer programs. Huel has more total posts than AG1 and Magic Spoon.

By social platform

Huel leads on Instagram and TikTok, while AG1 leads on YouTube. The gap is most notable on Instagram, with Huel at 1.8k, AG1 at 669, Magic Spoon at 340 posts. Magic Spoon's activity is particularly concentrated on TikTok. On Instagram and TikTok, Huel has several times more posts than AG1 and Magic Spoon.

By geographical market

Huel has the highest estimated sponsored-post volume in United States (2.1k posts, 44.6%), United Kingdom (1.4k posts, 29.9%), while AG1 leads in Germany with 273 posts (9.5%), while Magic Spoon leads in Canada with 132 posts (6%). Looking at United States specifically, the split is Huel at 2.1k posts (44.6%), AG1 at 1.8k posts (61.7%), Magic Spoon at 1.6k posts (73.7%). Huel's strength in United States and United Kingdom may indicate a home-market focus, while Magic Spoon shows broader regional investment.