Huel Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.8k pieces of influencer content sponsored by Huel over the last 12 months.

This report breaks down where & how Huel invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Huel, see here: Huel influencers.

Influencer activity throughout the year

Huel's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Huel's influencer output appears relatively consistent throughout the year, averaging about 394 sponsored posts per month. January recorded the highest volume at 537 posts (36% above average), while April was the quietest at 251 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Huel's sponsored influencer collaborations break down by social platform:

• TikTok: 2.0k posts (42.5%)
• Instagram: 1.6k posts (33.7%)
• YouTube: 1.1k posts (23.9%)

TikTok influencer marketing is a clear focus for Huel.

Here are 3 examples of Huel's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

hardestgeezer x Huel

hardestgeezer

@hardestgeezer

31 Oct, 25

13.2M

1M

[...] for £10 of your first order over £60 at @huel ad

Influencer bio

The first person ever to run the full length of Africa🌍 Now chasing Team GB🇬🇧 + building @hardestadventures @247represent Athlete

Collaboration metrics

Post views13.2M

Post EMV $497.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

harryadavis x Huel

harryadavis

@harryadavis

21 Sep, 26

1.1M

748

[...] 40g of protein I've ever got thanks to @Huel! Get 25% off when you spend £45 with [...]

Influencer bio

Student | 23 | Manchester maxing out the stats harryadcontact@gmail.com

Collaboration metrics

Post views1.1M

Post EMV $22.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

TheOverlap x Huel

TheOverlap

@TheOverlap

04 Mar, 26

3M

41.3K

[...] The Overlap. This episode is sponsored by Huel. Gary Neville and the Stick to Football [...]

Influencer bio

Welcome to The Overlap, the multi award winning channel, with some of the biggest names in sport. Join us for Fan Debates, Exclusive Interviews, and Stick to Football with Gary Neville, Roy Keane, Jamie Carragher, Jill Scott, and Ian Wright. Subscribe now so you never miss a show.

Collaboration metrics

Post views3.0M

Post EMV $92.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 73.9% of partnerships featuring creators averaging <1K views, Huel's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (735.8k avg views/post):

zonaeats x Huel

zonaeats

@zonaeats

19 Nov, 25

87.5K

1.4K

Almost every burrito with delicious @Huel daily greens #tacobell #fyp #viral [...]

Influencer bio

Rank #3 Competitive Eater in New England Instagram Zona.Eats (109k+) Facebook Zona Eats (43k+) Bookings@empirexus.com

Collaboration metrics

Post views87.5k

Post EMV $1.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.6k avg views/post):

halsterhotkins x Huel

halsterhotkins

@halsterhotkins

21 Nov, 25

11.6K

663

[...] #gradstudent #accountingmajor #ad #hueltarget @Huel @Parke

Influencer bio

22 yr old girl sharing my life 🧸💕🎀🤎🩰 Teamhalle@modernmediaservices.com

Collaboration metrics

Post views11.6k

Post EMV $265

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Huel's repeat partnerships

akasharach x Huel

akasharach

@akasharach

22 Apr, 26

655

215

[...] the Vanilla Matcha flavour, @huel Diet a go and it’s SUCH a vibe [...]

akasharach

@akasharach

26 Oct, 25

577

244

[...] treats with nutrients this #Hueloween 🍫💚 Chocolate Huel keeps [...]

akasharach

@akasharach

04 Jun, 26

577

208

The new @huel Noodles have officially landed [...]

Willtaylor_uk x Huel

Willtaylor_uk

@Willtaylor_uk

31 Aug, 26

268.4K

4.6K

[...] Affiliate Link for 7% OFF!: Huel: 💼 Brand Inquiries: [...]

Willtaylor_uk

@Willtaylor_uk

23 May, 26

89.3K

1.6K

[...] Affiliate Link for 7% OFF!: Huel: 💼 Brand Inquiries: [...]

Willtaylor_uk

@Willtaylor_uk

09 Sep, 26

15.7K

256

[...] Affiliate Link for 7% OFF!: Huel: 💼 Brand Inquiries: [...]

tracykissdotcom x Huel

tracykissdotcom

@tracykissdotcom

07 Oct, 25

32.2K

2.2K

It's landed! 🛬 #huellite is officially here 💪🏼 Use [...]

tracykissdotcom

@tracykissdotcom

01 Jan, 26

2.3K

[...] discount code “TRACYKISSDOTCOMHUEL” at @huel for £10.00 off of your [...]

tracykissdotcom

@tracykissdotcom

19 Apr, 26

2.2K

[...] 1-4? 💙 ✨Use code “TRACYKISSHUEL” at Huel ✨ Whilst most of us [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (28%)
• Germany (3.1%)
• Canada (3.1%)

Here is another example of Huel collaborating with an influencer in United States.

daddyclivert x Huel

daddyclivert

@daddyclivert

29 May, 26

1.8M

105.7K

[...] give up on my 6 packs dreams Thank you @huel . The drink helps me stay strong while [...]

Huel's influencer activity vs. related brands

Huel’s functional nutrition and daily-routine format overlaps with AG1’s supplement-led daily health pitch and Magic Mind’s productivity wellness angle, making them relevant peers for subscription and habit-based influencer marketing.

Total influencer content

Huel leads with 4.8K sponsored posts, significantly outpacing AG1 (3K posts) and Magic Mind (724 posts). Across all three brands, the average volume is 2.8K posts, indicating mature, scaled influencer programs. Huel has more total posts than AG1 and Magic Mind combined.

By social platform

Huel leads on Instagram and TikTok, while AG1 leads on YouTube. The gap is most notable on TikTok, with Huel at 2K, AG1 at 430, Magic Mind at 176 posts. AG1's activity is particularly concentrated on YouTube. On Instagram and TikTok, Huel has several times more posts than AG1 and Magic Mind, while on YouTube AG1 has nearly twice as many posts as Huel.

By geographical market

Huel has the highest estimated sponsored-post volume in United States (2.2K posts, 45.1%), United Kingdom (1.3K posts, 28%), while AG1 leads in Germany with 285 posts (9.6%), while Magic Mind leads in Canada with 45 posts (6.2%). Looking at United States specifically, the split is Huel at 2.2K posts (45.1%), AG1 at 1.8K posts (61.5%), Magic Mind at 507 posts (70%). Huel's strength in United States and United Kingdom may indicate a home-market focus, while Magic Mind shows broader regional investment.