Huel Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.7k pieces of influencer content sponsored by Huel over the last 12 months.
This report breaks down where & how Huel invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Huel, see here: Huel influencers.
Influencer activity throughout the year
Huel's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Huel's influencer activity by month
Number of sponsored posts
Huel's influencer output appears relatively consistent throughout the year, averaging about 386 sponsored posts per month. January recorded the highest volume at 534 posts (38% above average), while April was the quietest at 244 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Huel's sponsored influencer collaborations break down by social platform:
- Instagram: 1.8k posts (39.6%)
- TikTok: 1.7k posts (35.5%)
- YouTube: 1.2k posts (24.9%)
Huel's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Huel.
Here are 3 examples of Huel's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
hardestgeezer x Huel
![Instagram post by @hardestgeezer for Huel. Caption reads: [...] for £10 of your first order over £60 at....](https://images.od.modash.io/cebb634bd2cbb9951c613e3b40b4507a17b42a10)
Influencer bio
The first person ever to run the full length of Africa🌍 Now chasing Team GB🇬🇧 @huel @hardestadventures @247represent
Collaboration metrics
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biggybailey x Huel
![TikTok post by @biggybailey for Huel. Caption reads: [...] Customers get my exclusive offer from @Huel....](https://images.od.modash.io/dbf54c7193617bf915b13b79d1c6eb77b78ba2c4)
Influencer bio
Formerly biggycookthebook | New skits every Sunday-Thursday | New pod episodes 👇
Collaboration metrics
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TheOverlap x Huel
![YouTube post by @TheOverlap for Huel. Caption reads: [...] The Overlap. This episode is sponsored by....](https://images.od.modash.io/5cbf2c005015e68123f6772120bd0b0ef7dc7f66)
Influencer bio
Welcome to The Overlap, the multi award winning channel, with some of the biggest names in sport. Join us for Fan Debates, Exclusive Interviews, and Stick to Football with Gary Neville, Roy Keane, Jamie Carragher, Jill Scott, and Ian Wright. Subscribe now so you never miss a show.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 72.3%
- Posts: 27.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Huel are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Huel's influencers average views (Instagram)
Based on each influencer's average views per post
Huel's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (553.8k avg views/post):
runthestreetsfitness x Huel
![Instagram post by @runthestreetsfitness for Huel. Caption reads: #ad @huel #teamhuel Extremely proud to have [...].](https://images.od.modash.io/c63f34b997f2163641cc05685246a51f76b19539)
Influencer bio
📍🇬🇧 UK | UGC Creator Collab💌waltermayo007@gmail.com @nike @ferrari @huel @omorpho @underarmour @ralphlauren @grosvenorinsurancebrokers
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.9k avg views/post):
jackjarvisfit x Huel
![Instagram post by @jackjarvisfit for Huel. Caption reads: [...] for the session this morning and @huel for....](https://images.od.modash.io/7bde5780977768575a05dd6562a3dd82b5195f93)
Influencer bio
2× World Record Holder 🏆 Running Beijing → London in 2026 🌍 17 countries • 13,000km • @fourfiveuk @huel Limit Seeker ⚡ Online Coach 💪🏼 🎙 Podcast ↓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Huel's repeat partnerships
Out of 2k unique influencers in our dataset, 168 of them (8%) posted content for Huel in 3 or more separate calendar months. The most consistent partner is @akasharach, who has collaborated across 11 months with 48 total posts.
Here are 3 examples of Huel's repeat influencer partnerships, with links to the sponsored content.
akasharach x Huel
![Instagram post by @akasharach for Huel. Caption reads: [...] the Vanilla Matcha flavour, @huel Diet a go....](https://images.od.modash.io/85fcfbd8a0a4b636f9ad15638dfc2882396e6f66)
![Instagram post by @akasharach for Huel. Caption reads: [...] treats with nutrients this #Hueloween 🍫💚....](https://images.od.modash.io/9a76e32ab6b0512ad8b6d6b7183f7ce84affd4ba)
![Instagram post by @akasharach for Huel. Caption reads: [...] been thinking about trying @huel … this is....](https://images.od.modash.io/f7263d266729c4321a4581de6d87969706c51678)
TheOverlap x Huel
![YouTube post by @TheOverlap for Huel. Caption reads: [...] episode is brought to you by Huel. Start....](https://images.od.modash.io/a02e15493e20eefc4679678998ff44ce679d2926)
![YouTube post by @TheOverlap for Huel. Caption reads: [...] This episode is sponsored by Huel. Gary....](https://images.od.modash.io/97ffa78eb9be30f9953144be90f7739506d2c811)
thisis.andreea_ x Huel
![Instagram post by @thisis.andreea_ for Huel. Caption reads: [...] ☀️📦 Stocked up on my favorite Huel flavors....](https://images.od.modash.io/04c8c60803e8935048394fad88220e55ecf3d157)
![Instagram post by @thisis.andreea_ for Huel. Caption reads: [...] been thinking about trying Huel… this is....](https://images.od.modash.io/422048e650e5ae7e0e49876c1dea1706bddf27cc)
![Instagram post by @thisis.andreea_ for Huel. Caption reads: [...] 🚨 Meet my new go-to meal: Huel Lite Classic....](https://images.od.modash.io/942c5b7019cff0a77465edf9b62286bbe38253a1)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Huel had the most influencer activity. 48.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (27.1%)
- Canada (3.2%)
- Germany (3%)
Huel's influencer activity by market
Here is another example of Huel collaborating with an influencer in United States.
poppiesstudios x Huel
![YouTube post by @poppiesstudios for Huel. Caption reads: [...] Dating 6 Guys Based on their Bodies! Try....](https://images.od.modash.io/6d2d7dbbbee80507b2f3ee5bde4e49d06d29da38)
Huel's influencer activity vs. related brands
Huel’s nutrition-focused meal replacement positioning is adjacent to AG1 and Clean Simple Eats, all competing for health and convenience seekers via influencer routines, macros, and lifestyle transformation content.
Total influencer content
Huel vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Clean Simple Eats leads with 5.1k sponsored posts, marginally ahead of Huel (4.7k posts) and AG1 (3.4k posts). Across all three brands, the average volume is 4.4k posts, indicating mature, scaled influencer programs.
By social platform
Huel vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Huel leads on Instagram, while Clean Simple Eats has the most activity on TikTok and AG1 has the most activity on YouTube. The gap is most notable on TikTok, with Clean Simple Eats at 3.5k, Huel at 1.7k, AG1 at 248 posts. Clean Simple Eats has several times more TikTok posts than Huel and AG1, and has no YouTube posts while Huel and AG1 have many.
By geographical market
Huel vs. related brands influencer activity (by country)
Estimated sponsored posts in Huel's top markets
Clean Simple Eats has the highest estimated sponsored-post volume in United States (4.4k posts, 86.7%), Canada (177 posts, 3.5%), suggesting a North America focus, while Huel leads in United Kingdom with 1.3k posts (27.1%), while AG1 leads in Germany with 282 posts (8.2%). Looking at United States specifically, the split is Clean Simple Eats at 4.4k posts (86.7%), Huel at 2.2k posts (48.2%), AG1 at 2.1k posts (60.8%). Huel's strength in United Kingdom may indicate a home-market focus, while Clean Simple Eats shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- AG1's Influencer Marketing Strategy
- Clean Simple Eats's Influencer Marketing Strategy
- PALMERS's Influencer Marketing Strategy
- Grüns's Influencer Marketing Strategy
- Coldest's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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