Huel Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.8k pieces of influencer content sponsored by Huel over the last 12 months.

This report breaks down where & how Huel invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Huel, see here: Huel influencers.

Influencer activity throughout the year

Huel's sponsored post volume appears to trend upward over the 12-month period, rising from 127 posts in January to 132 in December. The peak month, October, reached 216 posts, 52% higher than the monthly average of 142.

October generated the most views at 27M, while February recorded the least at 731.1k. Across all tracked posts in the 12-month window, average views per post were 94.5k. Views appear to be largely volume-driven, tracking closely with post output across the year. The top-performing tracked post, by @hardestgeezer, generated 13M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Huel's sponsored influencer collaborations break down by social platform:

• YouTube: 986 posts (54.5%)
• Instagram: 774 posts (42.8%)
• TikTok: 50 posts (2.8%)

YouTube influencer marketing is a clear focus for Huel.

Here are 3 examples of Huel's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

hardestgeezer x Huel

hardestgeezer

@hardestgeezer

31 Oct, 25

13M

1M

[...] for £10 of your first order over £60 at @huel ad

Influencer bio

The first person ever to run the full length of Africa🌍 Now chasing Team GB🇬🇧 @huel @hardestadventures @247represent

Collaboration metrics

Post views 13.0M

Post EMV $490.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

nafeesat_official x Huel

nafeesat_official

@nafeesat_official

13 Nov, 25

28.8k

518

@Huel USA #mealreplacements #smoothie #huel [...]

Influencer bio

THIS IS MY ONLY TIKTOK ACCOUNT!!!( There are too many fakes out there, beware)

Collaboration metrics

Post views 28.8k

Post EMV $602

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Willtaylor_uk x Huel

Willtaylor_uk

@Willtaylor_uk

11 Sep, 25

5.5M

127k

[...] : https://distrokid.com/vip/seven/1306400 Huel: https://uk.huel.com/pages/loudcrowd-ambas [...]

Influencer bio

Will Taylor - Here to enlighten and inspire the masses Business Enquiries: willtaylormusician@gmail.com I’m Will Taylor — a musician using music and storytelling to spread positivity, remind people to stay grounded, and show that light always outweighs the dark. This channel is all about uplifting energy, growth, and connection through sound. Don’t let the negatives bring you down — let’s rise together.

Collaboration metrics

Post views 5.5M

Post EMV $176.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find YouTube Influencers.

Influencer audience size breakdown (by views)

With 38.1% of partnerships featuring creators averaging 10K-50K views, Huel's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (994.5k avg views/post):

BadFriends x Huel

BadFriends

@BadFriends

19 May, 25

1M

23.5k

[...] you to our Sponsors: Huel, CashApp, Dispate & DeleteMe • Huel: Try [...]

Influencer bio

Bad Friends.... a podcast with Bobby Lee and Andrew Santino.

Collaboration metrics

Post views 1.0M

Post EMV $33.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on YouTube (9.9k avg views/post):

thesquareball_ x Huel

thesquareball_

@thesquareball_

21 Nov, 25

8.1k

332

[...] with a 30-day money-back guarantee. | Try Huel with £10 OFF for New Customers today using [...]

Influencer bio

Leeds United fanzine, podcasts and merchandise. Established 1989.

Collaboration metrics

Post views 8.1k

Post EMV $276

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Huel's repeat partnerships

TheOverlap x Huel

TheOverlap

@TheOverlap

14 Aug, 25

1.8M

22.7k

[...] episode is brought to you by Huel. Start every day off strong with [...]

TheOverlap

@TheOverlap

28 Aug, 25

1.7M

18k

[...] episode is sponsored by Huel Gary Neville and the Stick to [...]

TheRideCompanion x Huel

TheRideCompanion

@TheRideCompanion

10 Sep, 25

90.2k

2.1k

[...] //www.magicmind.com/companionjan HUEL → 15% off with code RIDE: [...]

TheRideCompanion

@TheRideCompanion

07 Jun, 25

21.8k

323

[...] //www.magicmind.com/companionjan HUEL → 15% off with code RIDE: [...]

TheRideCompanion

@TheRideCompanion

05 Mar, 25

20.8k

573

[...] //www.magicmind.com/companionjan HUEL: Get 15% OFF with code 'RIDE' at [...]

cinmi.does.makeup x Huel

cinmi.does.makeup

@cinmi.does.makeup

10 Jul, 25

433

[...] actually worth packing. These Huel gems are tasty, nutritious, and [...]

cinmi.does.makeup

@cinmi.does.makeup

09 Apr, 25

351

[...] on to these game-changers from Huel. Tasty, nutritious, and packed [...]

cinmi.does.makeup

@cinmi.does.makeup

04 May, 25

347

[...] too! After my run, I grab a Huel Ready-to-Drink bottle for an [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (28.5%)
• Canada (3.6%)
• Germany (3.5%)

Here is another example of Huel collaborating with an influencer in United States.

poppiesstudios x Huel

poppiesstudios

@poppiesstudios

05 Sep, 25

2.3M

52.3k

[...] Dating 6 Guys Based on their Bodies! Try Huel with 15% OFF for New Customers today using [...]

Huel's influencer activity vs. related brands

AG1 and Goli are both major direct-to-consumer nutrition brands competing for similar health-and-wellness budgets and influencer mindshare. Like Huel, they emphasize convenient daily supplementation routines and strong online subscription/retention models.

Total influencer content

Goli leads with 9.2k sponsored posts, significantly outpacing AG1 (2k posts) and Huel (1.8k posts). Across all three brands, the average volume is 4.3k posts, indicating mature, scaled influencer programs. Goli has multiple times more total posts than Huel and AG1.

By social platform

Huel leads on Instagram, while Goli has the most activity on TikTok and AG1 has the most activity on YouTube. The gap is most notable on TikTok, with Goli at 8.7k, AG1 at 55, Huel at 50 posts. AG1's activity is particularly concentrated on YouTube. On TikTok, Goli has multiple times more posts than Huel and AG1.

By geographical market

Goli has the highest estimated sponsored-post volume in United States (6.2k posts, 67.1%), Canada (452 posts, 4.9%), Brazil (406 posts, 4.4%), suggesting a North America focus, while Huel leads in United Kingdom with 516 posts (28.5%), while AG1 leads in Germany with 171 posts (8.5%). Looking at United States specifically, the split is Goli at 6.2k posts (67.1%), AG1 at 1.2k posts (60.1%), Huel at 811 posts (44.8%). Huel's strength in United Kingdom may indicate a home-market focus, while Goli shows broader regional investment.