Amos Sweets Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.4k pieces of influencer content sponsored by Amos Sweets over the last 12 months.
This report breaks down where & how Amos Sweets invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Amos Sweets, see here: Amos Sweets influencers.
Influencer activity throughout the year
Amos Sweets's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Amos Sweets's influencer activity by month
Number of sponsored posts
Amos Sweets's sponsored post volume appears to trend upward over the 12-month period, rising from 103 posts in January to 224 in December. The peak month, November, reached 255 posts, 114% higher than the monthly average of 119.
Amos Sweets's influencer activity by month (views)
Total views on sponsored video posts
October generated the most views at 10.9M, while February recorded the least at 157.2k. Across all tracked posts in the 12-month window, average views per post were 19.8k. Interestingly, the highest-view month (October) does not align with peak post volume (November), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @hughesfamily812, generated 5.5M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Amos Sweets's sponsored influencer collaborations break down by social platform:
- TikTok: 1.3k posts (90.7%)
- Instagram: 129 posts (9.1%)
- YouTube: 3 posts (0.2%)
Amos Sweets's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Amos Sweets.
Here are 3 examples of Amos Sweets's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
eatsbyrachel x Amos Sweets
![Instagram post by @eatsbyrachel for Amos Sweets. Caption reads: [...] mystery cubes ✨ have arrived! @amossweets....](https://images.od.modash.io/31c6b3cf79d8f7b0f362853c972bce03edc65144)
Influencer bio
🍪 Certified sweet treat girly 🍵 Matcha obsessed 💌 rachel@sixteenth.com
Collaboration metrics
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hughesfamily812 x Amos Sweets
![TikTok post by @hughesfamily812 for Amos Sweets. Caption reads: [...] #sweets #musiclollipop #tiktokshop @AMOS....](https://images.od.modash.io/a4584f6557f30965d4a15bba3be7422e4a6eaa7a)
Influencer bio
Newcastle United ⚫️⚪️ Hughesfamily812@hotmail.com Cameo TT Shop acc👇
Collaboration metrics
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MyASMRAddiction x Amos Sweets
![YouTube post by @MyASMRAddiction for Amos Sweets. Caption reads: [...] Candy at Five Below & ....](https://images.od.modash.io/d249f60db6418cd1c8d61f6e960a74370c131d43)
Influencer bio
Welcome! This channel is dedicated to providing relaxation and helping people to fall asleep. This will be done with soothing sounds and a comforting whispered voice. I hope you enjoy the videos and chose to return over and over to this safe space.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.5%
- Carousels: 0.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Amos Sweets are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Amos Sweets's influencers average views (TikTok)
Based on each influencer's average views per post
With 56.2% of partnerships featuring creators averaging <1K views, Amos Sweets's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (344.1k avg views/post):
vickyoffishal x Amos Sweets
Influencer bio
📧 vickyjbusiness@gmail.com IG : vickyjofficial 📍LA, CA
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
charlies1stopshop x Amos Sweets
![TikTok post by @charlies1stopshop for Amos Sweets. Caption reads: [...] candy! Snack therapy in a wrapper! @Amos....](https://images.od.modash.io/fb04c59cc595bfc5a808a77bda1aa5bbe316a550)
Influencer bio
Sharing what I ♥️ ✨Boy mom*27yStylist*Jesus*Fitness✨ julesvtiktokshop@yahoo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Amos Sweets's repeat partnerships
Out of 888 unique influencers in our dataset, 32 of them (4%) posted content for Amos Sweets in 3 or more separate calendar months. The most consistent partner is @maria_foundit, who has collaborated across 7 months with 13 total posts.
Here are 3 examples of Amos Sweets's repeat influencer partnerships, with links to the sponsored content.
maria_foundit x Amos Sweets
![TikTok post by @maria_foundit for Amos Sweets. Caption reads: [...] Christmas presents with @Amos Sweets ....](https://images.od.modash.io/9be576886640313db1f89be23864196d83388547)
![TikTok post by @maria_foundit for Amos Sweets. Caption reads: [...] Winter Olympics Official @Amos Sweets....](https://images.od.modash.io/6b6f500843cbc953963de9f5bccdd708681a501e)
iamsarahtonin x Amos Sweets
![TikTok post by @iamsarahtonin for Amos Sweets. Caption reads: [...] now THEY SELL OUT FAST! @Amos Sweets....](https://images.od.modash.io/8bc4941078a0ec7f4803d59e175b8372e6edfe32)
![TikTok post by @iamsarahtonin for Amos Sweets. Caption reads: [...] to celebrate the Olympics! @Amos Sweets....](https://images.od.modash.io/fafd3a16b21696cbe4aac4e309097d1c104c7f8c)
![TikTok post by @iamsarahtonin for Amos Sweets. Caption reads: [...] stuffer like this. The @Amos Sweets Audio....](https://images.od.modash.io/f139e632b49f841f72ed8fbc38ce40e7e0a36579)
kitkatvales x Amos Sweets
![TikTok post by @kitkatvales for Amos Sweets. Caption reads: [...] absolute favorite candy 😍 @Amos Sweets ....](https://images.od.modash.io/5f2ccc87a32cca8dd500b9d4e7a8f13c219614da)
![TikTok post by @kitkatvales for Amos Sweets. Caption reads: [...] a game changer 😍😍 we love @Amos Sweets 🔥 ....](https://images.od.modash.io/4875869523d71fd0838b68b7a1928c5add0fbacc)
![TikTok post by @kitkatvales for Amos Sweets. Caption reads: @Amos Sweets is our absolute favorite [...].](https://images.od.modash.io/f2282d1afeb25c7d4c63ff03f721c6940e3b31e1)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Amos Sweets had the most influencer activity. 49% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9.5%)
- Canada (6%)
- India (5.6%)
Amos Sweets's influencer activity by market
Here is another example of Amos Sweets collaborating with an influencer in United States.
iamsarahtonin x Amos Sweets
Amos Sweets's influencer activity vs. related brands
Tru Fru competes closely with Amos Sweets in the better-for-you confection and snacking space, targeting similar impulse-buy and giftable treat occasions. TokyoTreat is a direct rival for candy discovery and international sweets, overlapping on audiences seeking curated, novelty sweet experiences.
Total influencer content
Amos Sweets vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Amos Sweets leads with 1.4k sponsored posts, marginally ahead of Tru Fru (1.4k posts) and TokyoTreat (1.2k posts). Across all three brands, the average volume is 1.3k posts, suggesting established influencer marketing investments. The relatively balanced activity suggests comparable influencer marketing investment across the category.
By social platform
Amos Sweets vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Amos Sweets leads on TikTok, while Tru Fru has the most activity on Instagram and TokyoTreat has the most activity on YouTube. The gap is most notable on YouTube, with TokyoTreat at 590, Amos Sweets at 3, Tru Fru at 0 posts. Amos Sweets's activity is particularly concentrated on TikTok. Tru Fru and TokyoTreat have several times more Instagram posts than Amos Sweets, while Amos Sweets has far more TikTok posts than TokyoTreat and TokyoTreat has far more YouTube posts than Amos Sweets and Tru Fru.
By geographical market
Amos Sweets vs. related brands influencer activity (by country)
Estimated sponsored posts in Amos Sweets's top markets
Tru Fru has the highest estimated sponsored-post volume in United States (1k posts, 75.5%), Brazil (47 posts, 3.4%), while Amos Sweets has the highest estimated sponsored-post volume in United Kingdom (135 posts, 9.5%), Canada (85 posts, 6%). Looking at United States specifically, the split is Tru Fru at 1k posts (75.5%), Amos Sweets at 697 posts (49%), TokyoTreat at 657 posts (53.7%). Amos Sweets's strength in United Kingdom may indicate a home-market focus, while Tru Fru shows broader regional investment.
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