Amos Sweets Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.5k pieces of influencer content sponsored by Amos Sweets over the last 12 months.
This report breaks down where & how Amos Sweets invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Amos Sweets, see here: Amos Sweets influencers.
Influencer activity throughout the year
Amos Sweets's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Amos Sweets's influencer activity by month
Number of sponsored posts
Amos Sweets's sponsored post volume appears to trend upward over the 12-month period, rising from 253 posts in January to 540 in December. The peak month, November, reached 701 posts, 141% higher than the monthly average of 291.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Amos Sweets's sponsored influencer collaborations break down by social platform:
- TikTok: 3.5k posts (99.9%)
- YouTube: 4 posts (0.1%)
Amos Sweets's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Amos Sweets.
Here are 2 examples of Amos Sweets's recent sponsored collaborations (one each for TikTok, YouTube).
hughesfamily812 x Amos Sweets
![TikTok post by @hughesfamily812 for Amos Sweets. Caption reads: [...] #sweets #musiclollipop #tiktokshop @AMOS....](https://images.od.modash.io/a4584f6557f30965d4a15bba3be7422e4a6eaa7a)
Influencer bio
Newcastle United ā«ļøāŖļø Hughesfamily812@hotmail.com Cameo TT Shop accš
Collaboration metrics
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MyASMRAddiction x Amos Sweets
Influencer bio
Welcome! This channel is dedicated to providing relaxation and helping people to fall asleep. This will be done with soothing sounds and a comforting whispered voice. I hope you enjoy the videos and chose to return over and over to this safe space.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.7%
- Carousels: 5.3%
š” Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Amos Sweets are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Amos Sweets's influencers average views (TikTok)
Based on each influencer's average views per post
With 47.9% of partnerships featuring creators averaging <1K views, Amos Sweets's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (518.8k avg views/post):
vickyoffishal x Amos Sweets
Influencer bio
š§ vickyjbusiness@gmail.com IG : vickyjofficial šLA, CA
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
letteringbykaren x Amos Sweets
Influencer bio
All the lettering. All the chalk. āļø letteringbykaren@gmail.com šAtlanta, GA
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Amos Sweets's repeat partnerships
Out of 1.7k unique influencers in our dataset, 131 of them (8%) posted content for Amos Sweets in 3 or more separate calendar months. The most consistent partner is @iamsarahtonin, who has collaborated across 10 months with 39 total posts.
Here are 3 examples of Amos Sweets's repeat influencer partnerships, with links to the sponsored content.
iamsarahtonin x Amos Sweets
![TikTok post by @iamsarahtonin for Amos Sweets. Caption reads: [...] HERE! Check out the š for @Amos Sweets....](https://images.od.modash.io/c0efd7887d769f596596e876d83098ebf51e0c39)
![TikTok post by @iamsarahtonin for Amos Sweets. Caption reads: [...] RESTOCKED! DONāT MISS OUT! @Amos Sweets....](https://images.od.modash.io/da48c25cb7641fa08cbbe74d98ae8165ca8ecf2b)
![TikTok post by @iamsarahtonin for Amos Sweets. Caption reads: [...] Fun for kids & adults! @Amos Sweets....](https://images.od.modash.io/02a5f4295761b52a6a6b4eb214b8922a48b962e1)
maria_foundit x Amos Sweets
![TikTok post by @maria_foundit for Amos Sweets. Caption reads: [...] Christmas presents with @Amos Sweets....](https://images.od.modash.io/9be576886640313db1f89be23864196d83388547)
kayycm x Amos Sweets
![TikTok post by @kayycm for Amos Sweets. Caption reads: @Amos Sweets never misses!!! Candy made [...].](https://images.od.modash.io/45a241ff1b2ee51a04b3c816502afe0d2f1cee40)
![TikTok post by @kayycm for Amos Sweets. Caption reads: [...] ā¤ļøš Iām obsessed!! š @Amos Sweets #amos....](https://images.od.modash.io/b062984ebe4b4e1dbf23c4774e0cf5a2815ffa22)
š” Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Amos Sweets's influencer activity vs. related brands
Amos Sweets competes in the snack and candy space where taste tests and novelty drive engagement. Tru Fru and Magic Spoon also win through creator-led reviews and product storytelling, making them useful influencer benchmarks.
Total influencer content
Amos Sweets vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Amos Sweets leads with 3.5k sponsored posts, notably outpacing Magic Spoon (3k posts) and Tru Fru (2.5k posts). Across all three brands, the average volume is 3k posts, indicating mature, scaled influencer programs.
By social platform
Amos Sweets vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Amos Sweets leads on TikTok, while Magic Spoon has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Amos Sweets at 3.5k, Tru Fru at 2.5k, Magic Spoon at 2.3k posts. Amos Sweets's activity is particularly concentrated on TikTok. Amos Sweets has far more TikTok posts than Tru Fru and Magic Spoon.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Tru Fru's Influencer Marketing Strategy
- Magic Spoon's Influencer Marketing Strategy
- DFYNE's Influencer Marketing Strategy
- Eadem's Influencer Marketing Strategy
- e.l.f. Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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