Amos Sweets Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.9k pieces of influencer content sponsored by Amos Sweets over the last 12 months.
This report breaks down where & how Amos Sweets invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Amos Sweets, see here: Amos Sweets influencers.
Influencer activity throughout the year
Amos Sweets's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Amos Sweets's influencer activity by month
Number of sponsored posts
Amos Sweets's sponsored post volume appears to trend upward over the 12-month period, rising from 260 posts in January to 539 in December. The peak month, November, reached 702 posts, 117% higher than the monthly average of 323.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Amos Sweets's sponsored influencer collaborations break down by social platform:
- TikTok: 3.9k posts (100%)
Amos Sweets's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Amos Sweets.
Here are 1 examples of Amos Sweets's recent sponsored collaborations (one each for TikTok).
hughesfamily812 x Amos Sweets
![TikTok post by @hughesfamily812 for Amos Sweets. Caption reads: [...] #sweets #musiclollipop #tiktokshop @AMOS....](https://images.od.modash.io/a4584f6557f30965d4a15bba3be7422e4a6eaa7a)
Influencer bio
Newcastle United ⚫️⚪️ Hughesfamily812@hotmail.com Cameo TT Shop acc👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.4%
- Carousels: 4.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Amos Sweets are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Amos Sweets's influencers average views (TikTok)
Based on each influencer's average views per post
With 51.4% of partnerships featuring creators averaging <1K views, Amos Sweets's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (464.7k avg views/post):
marikaeatss x Amos Sweets
Influencer bio
📍24,cali your fav 🇮🇹 foodie🍝 💌:massamarika02@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
letteringbykaren x Amos Sweets
Influencer bio
All the lettering. All the chalk. ✉️ letteringbykaren@gmail.com 📍Atlanta, GA FB: Lettering by Karen IG: letteringbykaren
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Amos Sweets's repeat partnerships
Out of 1.9k unique influencers in our dataset, 155 of them (8%) posted content for Amos Sweets in 3 or more separate calendar months. The most consistent partner is @iamsarahtonin, who has collaborated across 9 months with 32 total posts.
Here are 3 examples of Amos Sweets's repeat influencer partnerships, with links to the sponsored content.
iamsarahtonin x Amos Sweets
![TikTok post by @iamsarahtonin for Amos Sweets. Caption reads: [...] HERE! Check out the 🛒 for @Amos Sweets....](https://images.od.modash.io/c0efd7887d769f596596e876d83098ebf51e0c39)
![TikTok post by @iamsarahtonin for Amos Sweets. Caption reads: [...] bone conduction SO fun! @Amos Sweets....](https://images.od.modash.io/7b8cf3169bcb6909eebab171bd692e9d6a76ee67)
![TikTok post by @iamsarahtonin for Amos Sweets. Caption reads: [...] candy that plays music! 🎶 @Amos Sweets....](https://images.od.modash.io/4f40d5c50dc4e7a5fb60849334519837754f505e)
99yearscreations x Amos Sweets
![TikTok post by @99yearscreations for Amos Sweets. Caption reads: [...] #tastysounds #audiolollipop #amossweets....](https://images.od.modash.io/d2a891e6e13e35c506505729db92a4bf0425f508)
![TikTok post by @99yearscreations for Amos Sweets. Caption reads: [...] treat, this is it! @Amos Sweets #amossweets....](https://images.od.modash.io/11b7b157016f4399d9697339b9eaffdcbe23795d)
![TikTok post by @99yearscreations for Amos Sweets. Caption reads: @Amos Sweets It is our mission in life to [...].](https://images.od.modash.io/ac52a478c72fd88c5448e86271af79805cd1dd8a)
maria_foundit x Amos Sweets
![TikTok post by @maria_foundit for Amos Sweets. Caption reads: [...] Christmas presents with @Amos Sweets....](https://images.od.modash.io/9be576886640313db1f89be23864196d83388547)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Amos Sweets's influencer activity vs. related brands
Tru Fru and TokyoTreat both compete for the same snack-and-sweets consumer attention as Amos Sweets, with strong social-ready, giftable confectionery offerings. They’re realistic benchmarks for creator partnerships and DTC storytelling in the broader sweets/snacking space.
Total influencer content
Amos Sweets vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Amos Sweets leads with 3.9k sponsored posts, significantly outpacing Tru Fru (2.4k posts) and TokyoTreat (1.8k posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs. Amos Sweets has more total posts than Tru Fru and TokyoTreat combined.
By social platform
Amos Sweets vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Amos Sweets leads on TikTok, while TokyoTreat has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Amos Sweets at 3.9k, Tru Fru at 2.4k, TokyoTreat at 187 posts. Amos Sweets's activity is particularly concentrated on TikTok. All posts for Amos Sweets and Tru Fru are on TikTok, while TokyoTreat’s posts are mostly on Instagram and YouTube.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Tru Fru's Influencer Marketing Strategy
- TokyoTreat's Influencer Marketing Strategy
- Saltair's Influencer Marketing Strategy
- FIGS's Influencer Marketing Strategy
- Fenty Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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