Amos Sweets Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.4k pieces of influencer content sponsored by Amos Sweets over the last 12 months.
This report breaks down where & how Amos Sweets invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Amos Sweets, see here: Amos Sweets influencers.
Influencer activity throughout the year
Amos Sweets's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Amos Sweets's influencer activity by month
Number of sponsored posts
Amos Sweets's sponsored post volume peaks in November with 703 posts, 91% higher than the monthly average of 368. August recorded the lowest activity at 236 posts, 36% below average. This could reflect a holiday-focused influencer strategy.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Amos Sweets's sponsored influencer collaborations break down by social platform:
- TikTok: 4.4k posts (100%)
- YouTube: 1 posts (0%)
Amos Sweets's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Amos Sweets.
Here are 2 examples of Amos Sweets's recent sponsored collaborations (one each for TikTok, YouTube).
gadielramos3 x Amos Sweets
Influencer bio
🔥
Collaboration metrics
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MyASMRAddiction x Amos Sweets
Influencer bio
Welcome! This channel is dedicated to providing relaxation and helping people to fall asleep. This will be done with soothing sounds and a comforting whispered voice. I hope you enjoy the videos and chose to return over and over to this safe space.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.5%
- Carousels: 2.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Amos Sweets are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Amos Sweets's influencers average views (TikTok)
Based on each influencer's average views per post
With 59.4% of partnerships featuring creators averaging <1K views, Amos Sweets's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (532.7k avg views/post):
marikaeatss x Amos Sweets
Influencer bio
Your fav 🇮🇹 foodie🍝 💌:massamarika02@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
angelinass.world x Amos Sweets
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Amos Sweets's repeat partnerships
Out of 2.2k unique influencers in our dataset, 167 of them (8%) posted content for Amos Sweets in 3 or more separate calendar months. The most consistent partner is @carrieizzo, who has collaborated across 9 months with 42 total posts.
Here are 3 examples of Amos Sweets's repeat influencer partnerships, with links to the sponsored content.
carrieizzo x Amos Sweets
![TikTok post by @carrieizzo for Amos Sweets. Caption reads: [...] #tiktokshopcybermonday @Amos Sweets.](https://images.od.modash.io/a3a4a0004ea1edf3607ca93d1b0e4ebfb2404807)
![TikTok post by @carrieizzo for Amos Sweets. Caption reads: [...] #candyforkids @Amos Sweets.](https://images.od.modash.io/fc06ddc0563f6ae9ecc1ae4d8a0ac1725fa07bb4)
![TikTok post by @carrieizzo for Amos Sweets. Caption reads: [...] #lollipops #amos #amossweets....](https://images.od.modash.io/e870e0d59f462362a0164bf121731926ce328297)
99yearscreations x Amos Sweets
![TikTok post by @99yearscreations for Amos Sweets. Caption reads: [...] #tastysounds #audiolollipop #amossweets....](https://images.od.modash.io/d2a891e6e13e35c506505729db92a4bf0425f508)
![TikTok post by @99yearscreations for Amos Sweets. Caption reads: [...] treat, this is it! @Amos Sweets #amossweets....](https://images.od.modash.io/11b7b157016f4399d9697339b9eaffdcbe23795d)
![TikTok post by @99yearscreations for Amos Sweets. Caption reads: @Amos Sweets It is our mission in life to [...].](https://images.od.modash.io/ac52a478c72fd88c5448e86271af79805cd1dd8a)
koolmom223 x Amos Sweets
![TikTok post by @koolmom223 for Amos Sweets. Caption reads: [...] Lollipops!! 🎵 #kpopfyp @Amos Sweets....](https://images.od.modash.io/991f83d5f4294dddc2507f1b6766c565778c2468)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Amos Sweets had the most influencer activity. 61.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.3%)
- India (6.4%)
- Brazil (5.6%)
Amos Sweets's influencer activity by market
Here is another example of Amos Sweets collaborating with an influencer in United States.
carrieizzo x Amos Sweets
Amos Sweets's influencer activity vs. related brands
Amos Sweets competes in impulse-friendly confection and snack gifting; Tru Fru and Magic Spoon are strong influencer-forward packaged snack brands that similarly win via taste tests and shareable content.
Total influencer content
Amos Sweets vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Amos Sweets leads with 4.4k sponsored posts, significantly outpacing Tru Fru (3k posts) and Magic Spoon (2.2k posts). Across all three brands, the average volume is 3.2k posts, indicating mature, scaled influencer programs. Amos Sweets has more total posts than Tru Fru and Magic Spoon.
By social platform
Amos Sweets vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Amos Sweets leads on TikTok, while Magic Spoon has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Amos Sweets at 4.4k, Tru Fru at 3k, Magic Spoon at 1.6k posts. Amos Sweets's activity is particularly concentrated on TikTok. Amos Sweets activity is concentrated on TikTok, while Magic Spoon has substantial posting on Instagram and YouTube compared with the others.
By geographical market
Amos Sweets vs. related brands influencer activity (by country)
Estimated sponsored posts in Amos Sweets's top markets
Amos Sweets has the highest estimated sponsored-post volume in United States (2.7k posts, 61.8%), United Kingdom (368 posts, 8.3%), India (284 posts, 6.4%), while Magic Spoon leads in Canada with 132 posts (6%). Looking at United States specifically, the split is Amos Sweets at 2.7k posts (61.8%), Magic Spoon at 1.6k posts (73.7%). Amos Sweets's strength in United States and United Kingdom may indicate a home-market focus, while Magic Spoon shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Tru Fru's Influencer Marketing Strategy
- Magic Spoon's Influencer Marketing Strategy
- Saltair's Influencer Marketing Strategy
- FIGS's Influencer Marketing Strategy
- Fenty Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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