FIGS Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 14.0k pieces of influencer content sponsored by FIGS over the last 12 months.

This report breaks down where & how FIGS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with FIGS, see here: FIGS influencers.

Influencer activity throughout the year

FIGS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

FIGS's influencer output appears relatively consistent throughout the year, averaging about 1.2k sponsored posts per month. August recorded the highest volume at 1.6k posts (34% above average), while February was the quietest at 774 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of FIGS's sponsored influencer collaborations break down by social platform:

• TikTok: 10.2k posts (73.3%)
• Instagram: 3.7k posts (26.3%)
• YouTube: 60 posts (0.4%)

TikTok influencer marketing is a clear focus for FIGS.

Here are 3 examples of FIGS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

tahmfray x FIGS

tahmfray

@tahmfray

16 Jun, 26

5.1M

13.7k

[...] los accesorios posibles obviamente ✨ @wearfigs Recuerda usar el código TahamaraFFIRSTFIGS [...]

Influencer bio

Doctora R3 de ginecología 🤰🏻🇲🇽 Med tips, guardias y wellness |@wearfigs ambassador ✉️ medtahamarafray@gmail.com PLANTILLAS PARA CONSULTA ⬇️

Collaboration metrics

Post views5.1M

Post EMV $154.2k

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tahamarafray x FIGS

tahamarafray

@tahamarafray

12 Jan, 26

21.9M

80.2k

[...] está muy agusto para las guardias @wearfigs #figsambassador #residenciamedica [...]

Influencer bio

Soy doctora, R3 de Gine 🌸 @wearfigs ambassador 💫 Med tips, guardias, wellness

Collaboration metrics

Post views21.9M

Post EMV $442.0k

More influencer data

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SHEMDPodcast x FIGS

SHEMDPodcast

@SHEMDPodcast

21 Jul, 26

126.1k

45

[...] metabolism support at a Walmart near you. Figs: Right now, you can get 15% off your first [...]

Influencer bio

SHE MD is a weekly podcast hosted by world-renowned OBGYN, Dr. Thais Aliabadi, “Dr. A,” & women's advocate and influencer, Mary Alice Haney. Their candid conversations with celebrity guests & today's leading experts about women's health topics, such as menopause, endometriosis, PCOS, & fertility empower their audience with the knowledge & tools to become their own health advocates. Dr. A & Mary Alice dive deep into critical health issues, offering women the knowledge and tools to become their best health advocates. We believe that every woman deserves access to the latest medical insights, personalized care strategies, & expert advice to navigate their health journey. From breaking down myths to providing practical tips, Dr. Aliabadi & Mary Alice Haney create a welcoming and informative space for women to take control of their health. The podcast features exclusive interviews with top-tier celebrity guests and leading experts across the medical, wellness, & health industries​.

Collaboration metrics

Post views126.1k

Post EMV $3.8k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 37.6% of partnerships featuring creators averaging 1K-5K views, FIGS's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.5M avg views/post):

thesleepyviet x FIGS

thesleepyviet

@thesleepyviet

06 May, 26

871.3k

1k

[...] loungewear and scrubs/jacket from @wearfigs #nursing #nursetok #scrubs #figsambassador

Influencer bio

Learning how to speak Southern Viet 🇻🇳 Psych Nurse reconnecting with my culture Calgary, Canada 📍 @wearfigs ambassador 💌 thesleepyviet@gmail.com

Collaboration metrics

Post views871.3k

Post EMV $17.5k

More influencer data

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And here is another example with a smaller creator on TikTok (9.7k avg views/post):

srivera._ x FIGS

srivera._

@srivera._

14 Aug, 26

17.4k

855

[...] is exactly why we’re wearing our @wearfigs Espresso scrubs for this one 🤎☕️🩺 Save [...]

Influencer bio

Miami 🌴 first gen latina resident physician 🫀🇨🇺🇵🇷 views = own 💌 dr.shakira.r@gmail.com

Collaboration metrics

Post views17.4k

Post EMV $392

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

FIGS's repeat partnerships

darbycerbo x FIGS

darbyyyyb_

@darbyyyyb_

09 Nov, 25

150.1k

8.1k

[...] Any guesses on the color? @wearfigs #figsambassador #nursetok [...]

darbyyyyb_

@darbyyyyb_

11 Nov, 25

75.6k

2.8k

New FIGS holiday drop 😚 Showing the [...]

darbyyyyb_

@darbyyyyb_

07 Apr, 26

67.6k

2.3k

IT’S HERE!!! FIGS new spring drop, forest green & [...]

kelly.herr x FIGS

kelly.herr

@kelly.herr

07 Jul, 26

1.3M

2k

[...] celery + deep purple!! @wearfigs || #wearfigs #figsambassador [...]

kelly.herr

@kelly.herr

19 May, 26

1M

1.7k

[...] fireside and purple haze!! @wearfigs #nursetok #scrubinspo [...]

kelly.herr

@kelly.herr

07 Apr, 26

33k

1.6k

[...] + forest green!!! 💐🌸💫 @wearfigs isabel wide leg: small tall [...]

ariannacalisto x FIGS

ariannacalisto

@ariannacalisto

10 Sep, 26

432.7k

1.1k

[...] & Martini Olive out now!! @wearfigs 🍸🍓🫒✨ & use code [...]

ariannacalisto

@ariannacalisto

08 Nov, 25

31.2k

1.6k

[...] @touchland @Frost Buddy @wearfigs

ariannacalisto

@ariannacalisto

24 Nov, 25

22k

902

[...] #radiology @Frost Buddy @wearfigs @Glow Recipe

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (6.8%)
• Mexico (4.4%)
• United Kingdom (4.3%)

Here is another example of FIGS collaborating with an influencer in United States.

madibeckstead x FIGS

madibeckstead

@madibeckstead

07 Jul, 26

7.8M

10.9k

[...] back too. 💜 Use code MADIBFIRSTFIGS for $ off! @wearfigs #wearfigs #figscrubs [...]

FIGS's influencer activity vs. related brands

Bombas and SPANX are adjacent apparel competitors to FIGS that similarly sell premium everyday essentials through lifestyle storytelling and creator partnerships. While FIGS is scrubs-focused, these brands compete for share of wardrobe spend among comfort-and-function buyers.

Total influencer content

FIGS leads with 14k sponsored posts, significantly outpacing SPANX (3.3k posts) and Bombas (2k posts). Across all three brands, the average volume is 6.4k posts, indicating mature, scaled influencer programs. FIGS has several times more total posts than Bombas and SPANX.

By social platform

FIGS leads on Instagram and TikTok, while SPANX leads on YouTube. The gap is most notable on TikTok, with FIGS at 10.2k, Bombas at 882, SPANX at 516 posts. FIGS's activity is particularly concentrated on TikTok. FIGS has several times more TikTok posts than Bombas and SPANX, while Bombas and SPANX each have several times more YouTube posts than FIGS.

By geographical market

FIGS has the highest estimated sponsored-post volume in United States (9.4k posts, 67.4%), Canada (949 posts, 6.8%), Mexico (614 posts, 4.4%), suggesting a North America focus, while SPANX leads in United Kingdom with 164 posts (4.9%). Looking at United States specifically, the split is FIGS at 9.4k posts (67.4%), SPANX at 2.5k posts (75%), Bombas at 1.5k posts (77.8%).