We analyzed 3.1k pieces of influencer content sponsored by TokyoTreat over the last 12 months.
This report breaks down where & how TokyoTreat invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TokyoTreat, see here: TokyoTreat influencers.
TokyoTreat's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
TokyoTreat's influencer output appears relatively consistent throughout the year, averaging about 255 sponsored posts per month. July recorded the highest volume at 299 posts (17% above average), while February was the quietest at 89 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TokyoTreat's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for TokyoTreat.
Here are 3 examples of TokyoTreat's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
📧 takashii@mipon.co 🇯🇵 let’s learn Japanese start here ↓
Collaboration metrics
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Influencer bio
📧: narutovlogs@hiddenleafai.com Bringing Naruto to life ⚡ Made with AI 🎥 Try Studio by Stacked (free + bonus credits) ⬇️
Collaboration metrics
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Influencer bio
Did you wanna learn Smash tech that'll help you get better at the game, win tons of tournaments, and become a top player in no time? Then you've come to the wrong place! Sit back and relax with some fun and entertaining facts, maybe with a dose of music here and there. Be sure to tell your friends to enlighten them, too!
Collaboration metrics
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If you break this down further by content type on YouTube, this is what it looks like:
💡 Related resource: How To Find YouTube Influencers.
For their top social platform (YouTube), here is a breakdown of the type of influencers TokyoTreat are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
TokyoTreat's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (620.9k avg views/post):
Influencer bio
I'm Paolo. I'm from TOKYO, I've been living here for a long time. I'll be your Tokyo Travel Guide and show you things to do here as well as show you what to do all around Japan and anywhere else I travel to. I'm also into Tech so you'll see a few videos about my drone and other cool toys I discover. Want to help SUPPORT my channel or wanna buy me a BEER? Thank you in advance! - PayPal: paypal.me/paolofromtokyo - Venmo: PaolofromTokyo (venmo.com/paolofromtokyo) - Patreon: https://www.patreon.com/paolofromtokyo Check out one of the SHIRTS I wear in my videos: - https://tokyozebra.com/merch If you want to send me stuff, send it here⬇︎ Address: To: Paolo fromTOKYO Eng: EX EbisuNishi Building 5F, 2-8-4 EbisuNishi, Shibuya-ku, Tokyo, 150-0021 Japan Jpn: 〒150-0021 東京都渋谷区恵比寿西二丁目8番4号 EX恵比寿西ビル5階 My website: www.tokyozebra.com Business Inquiry: business@tokyozebra.com (business related emails only)
Collaboration metrics
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And here is another example with a smaller creator on YouTube (9.9k avg views/post):
Influencer bio
Reacting to your favorite shows, games, and so much more. Look for our upload schedule every week to see what we are up to! & don't forget to join our Patreon for early uploads, exclusive content, and full length reactions ↓
Collaboration metrics
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Out of 551 unique influencers in our dataset, 181 of them (33%) posted content for TokyoTreat in 3 or more separate calendar months. The most consistent partner is @Omn1Media, who has collaborated across 12 months with 436 total posts. @Omn1Media alone accounts for 14% of all tracked sponsored content.
Here are 3 examples of TokyoTreat's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where TokyoTreat had the most influencer activity. 54.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of TokyoTreat collaborating with an influencer in United States.
Magic Spoon and Tru Fru are both modern, DTC snack brands that compete for similar impulse and subscription-style food purchases, using influencer-led discovery to drive trial. Like TokyoTreat, they rely on strong product storytelling and social-first launches to stand out in a crowded snack market.
Total sponsored posts tracked (last 12 months)
TokyoTreat leads with 3.1k sponsored posts, marginally ahead of Magic Spoon (3k posts) and Tru Fru (2.5k posts). Across all three brands, the average volume is 2.8k posts, indicating mature, scaled influencer programs. The relatively balanced activity suggests comparable influencer marketing investment across the category.
Sponsored posts by platform
TokyoTreat leads on Instagram and YouTube, while Tru Fru leads on TikTok. The gap is most notable on YouTube, with TokyoTreat at 2.2k, Magic Spoon at 416, Tru Fru at 0 posts. TokyoTreat's activity is particularly concentrated on YouTube. TokyoTreat has far more YouTube posts than Magic Spoon, while Tru Fru has no Instagram or YouTube posts listed.
Estimated sponsored posts in TokyoTreat's top markets
Magic Spoon has the highest estimated sponsored-post volume in United States (2.3k posts, 75.4%), Canada (174 posts, 5.8%), suggesting a North America focus, while TokyoTreat leads in United Kingdom with 222 posts (7.2%). Looking at United States specifically, the split is Magic Spoon at 2.3k posts (75.4%), TokyoTreat at 1.7k posts (54.2%). TokyoTreat's strength in United Kingdom may indicate a home-market focus, while Magic Spoon shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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