We analyzed 22.4k pieces of influencer content sponsored by Saltair over the last 12 months.
This report breaks down where & how Saltair invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Saltair, see here: Saltair influencers.
Saltair's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Saltair's sponsored post volume appears to trend upward over the 12-month period, rising from 2.9k posts in January to 2.9k in December. The peak month, November, reached 3.4k posts, 82% higher than the monthly average of 1.8k.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Saltair's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Saltair.
Here are 3 examples of Saltair's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Ex corporate girl 🧸🎀 TikTok: Isobellorna_ (1.3M) Founder @voir.social Host @passengerprincess_podcast 📧 orlaith@thebloggeragent.co.uk
Collaboration metrics
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Influencer bio
💌 danibtok@gmail.com Testing viral beauty so you don’t waste money 💋 Honest reviews + TikTok Shop deals Shop the favorites ↓
Collaboration metrics
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Influencer bio
✨ Welcome to my corner of daily inspiration! Hey boo👋🏾! I'm a Dallas-based Ghanaian-American 🇬🇭 who focuses on lifestyle and luxury travel content! I’m on a mission to show you that beauty exists in everyday life. Whether I'm exploring the streets of Morocco, unwinding in Grenada, or sharing cozy moments from my home, I believe that luxury isn't about price tags – it's about living intentionally and finding joy in life's simple pleasures. Guided by faith (Psalm 37) and powered by purpose, I create content that inspires you to find beauty in your daily routine! I show how luxury can be accessible and meaningful and share authentic travel and lifestyle experiences ✨ Because every day holds beauty waiting to be discovered! Join me as we explore life's beautiful moments together – from travel adventures to daily inspirations. Let's live out our beauty, together. 💫 https://www.youtube.com/@ShintaBrown?sub_confirmation=1
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Saltair are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 70.3% of partnerships featuring creators averaging <1K views, Saltair's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (5.9M avg views/post):
Influencer bio
ATX || 24 doing anything & everything 💌:nikkirogerrss@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.3k avg views/post):
Influencer bio
grad student making use of her free will! 💐 📍NC ig: avagen 💌avagenbutler@gmail.com
Collaboration metrics
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Out of 8k unique influencers in our dataset, 1.3k of them (16%) posted content for Saltair in 3 or more separate calendar months. The most consistent partner is @psychictexas, who has collaborated across 12 months with 219 total posts.
Here are 3 examples of Saltair's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Saltair had the most influencer activity. 76.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Saltair collaborating with an influencer in United States.
Saltair competes with Native and Kopari Beauty in modern body care and deodorant, targeting similar clean-leaning, scent-focused shoppers through creator routines and product layering content.
Total sponsored posts tracked (last 12 months)
Saltair leads with 22.4k sponsored posts, significantly outpacing Kopari Beauty (6.9k posts) and Native (1.8k posts). Across all three brands, the average volume is 10.4k posts, indicating mature, scaled influencer programs. Saltair has multiple times more total posts than Native and Kopari Beauty.
Sponsored posts by platform
Saltair leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Saltair at 21.4k, Kopari Beauty at 6k, Native at 1.8k posts. Saltair's activity is particularly concentrated on TikTok. Saltair has multiple times more TikTok posts than Native and Kopari Beauty.
Estimated sponsored posts in Saltair's top markets
Saltair has the highest estimated sponsored-post volume in United States (17k posts, 76.2%), United Kingdom (1.3k posts, 5.7%), India (628 posts, 2.8%), while Kopari Beauty leads in Brazil with 284 posts (4.1%), while Native leads in Canada with 178 posts (9.8%). Looking at United States specifically, the split is Saltair at 17k posts (76.2%), Kopari Beauty at 4.9k posts (70.7%), Native at 1.6k posts (86.6%). Saltair's strength in United States and United Kingdom may indicate a home-market focus, while Kopari Beauty shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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