Saltair Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 22.8k pieces of influencer content sponsored by Saltair over the last 12 months.

This report breaks down where & how Saltair invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Saltair, see here: Saltair influencers.

Influencer activity throughout the year

Saltair's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Saltair's sponsored post volume peaks in November with 3.3k posts, 75% higher than the monthly average of 1.9k. July recorded the lowest activity at 931 posts, 51% below average. This could reflect a holiday-focused influencer strategy.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Saltair's sponsored influencer collaborations break down by social platform:

• TikTok: 21.3k posts (93.4%)
• Instagram: 1.5k posts (6.6%)
• YouTube: 16 posts (0.1%)

TikTok influencer marketing is a clear focus for Saltair.

Here are 3 examples of Saltair's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

alicewilliams.artist x Saltair

alicewilliams.artist

@alicewilliams.artist

06 Apr, 26

1.7M

Oh what fun! Thank you so much @saltair @happyfat.shop @ranavat @agapee_official [...]

Influencer bio

Modern day Post-Impressionist artist sharing life, painting, and Provence with my husband 💌 inquiries@alicewilliams.com

Collaboration metrics

Post likes1.7M

Post EMV $169.3k

More influencer data

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yolysfavorites x Saltair

yolysfavorites

@yolysfavorites

25 Oct, 25

2.6M

34.6k

Saltairs salt water vanilla has me in a [...]

Influencer bio

Beauty💋Fashion✨ 💌 yolybprieto@gmail.com

Collaboration metrics

Post views2.6M

Post EMV $53.7k

More influencer data

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shoppingonchampagne x Saltair

shoppingonchampagne

@shoppingonchampagne

19 Jun, 26

9.3k

565

[...] Philosophy Dry Shampoo - 4 piece set: Saltair Driftwood Body Wash: Saltair Driftwood [...]

Influencer bio

Helping Women Over 50 Create a Stylish, Effortless Wardrobe Struggling with a closet full of clothes but nothing to wear? You’re in the right place. I’m Nancy Queen, and I’m here to help you simplify your wardrobe, refine your style, and build a closet that works for you—not against you. On my channel, you’ll find: ✔️ Capsule wardrobe tips to create effortless outfits ✔️ Closet cleanouts to help you declutter and stay organized ✔️ Style advice for women over 50—flattering, modern, and confidence-boosting ✔️ Shopping strategies to avoid fashion mistakes and find pieces you’ll love ✔️ Trend updates to help you stay current without chasing fast fashion If you’re ready to shop smarter, dress with confidence, and create a wardrobe that feels like a boutique every morning, hit subscribe, and let’s get started! Let's collaborate if you’re a brand that aligns with my audience and mission! Email me using the link below to request my media kit and explore partnership opportunities.

Collaboration metrics

Post views9.3k

Post EMV $336

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 74.9% of partnerships featuring creators averaging <1K views, Saltair's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (748.5k avg views/post):

iamkhaelan x Saltair

iamkhaelan

@iamkhaelan

03 Jun, 26

61.3k

795

[...] hydrated! My angels I've been loving @Saltair Body Body Butter in the new Shea Soleil [...]

Influencer bio

Hi Angels🤍🪽🕯️ Your whimsy big sis 🩰💗 iamkhaelan@thesociablesociety.com My Favs⤵

Collaboration metrics

Post views61.3k

Post EMV $1.3k

More influencer data

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And here is another example with a smaller creator on TikTok (10.0k avg views/post):

skinwithhav x Saltair

skinwithhav

@skinwithhav

22 Sep, 25

20.5k

1k

FALL HAUL EVENT FINDS !!! 👀🍁🫧 @Saltair Body @Ulta Beauty ad #bodywash #ultafind [...]

Influencer bio

skincare obsessed mama🍼🩰 💌skinwithhav@dulcedo.com

Collaboration metrics

Post views20.5k

Post EMV $461

More influencer data

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Saltair's repeat partnerships

simoneminggia x Saltair

simoneminggia

@simoneminggia

15 Dec, 25

59.6k

639

@Saltair Body lovers are in for a treat [...]

simoneminggia

@simoneminggia

14 Apr, 26

45.9k

205

@Saltair Body just dropped a new [...]

simoneminggia

@simoneminggia

14 Nov, 25

18.4k

153

@Saltair Body just gave us the ultimate [...]

iskra x Saltair

iskra

@iskra

17 Feb, 26

168.3k

2.3k

[...] Coral Coast… our brand new @Saltair Body scent that will be your [...]

iskra

@iskra

14 Aug, 25

40.2k

921

[...] glowing like never before? ✨ @Saltair Body HA Hydrating Body Serum [...]

iskra

@iskra

26 Feb, 26

11.2k

803

[...] of course I’m layering on my @Saltair Body Golden Hour Shimmer Oil [...]

thebeautygirlsarah x Saltair

thebeautygirlsarah

@thebeautygirlsarah

20 Dec, 25

295k

593

@Saltair Body Saltair hyaluronic acid [...]

thebeautygirlsarah

@thebeautygirlsarah

10 Oct, 25

262.9k

563

@Saltair Body finally restocked this [...]

thebeautygirlsarah

@thebeautygirlsarah

20 Jan, 26

137.3k

151

@Saltair Body Saltair hyaluronic acid [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (9.5%)
• Brazil (2.8%)
• India (2.8%)

Here is another example of Saltair collaborating with an influencer in United States.

ayeyiathome x Saltair

ayeyiathome

@ayeyiathome

10 Apr, 26

2.1M

3.6k

[...] glow season! I'm so obsessed with these @Saltair Body Body Oils, they smell SO good and [...]

Saltair's influencer activity vs. related brands

Saltair overlaps strongly with Sol de Janeiro and OUAI in fragrance-led body care and “everything shower” routines. They compete for the same sensorial beauty buyer and depend on creator scent reviews and routine content to drive trial.

Total influencer content

Saltair leads with 22.8k sponsored posts, significantly outpacing Sol de Janeiro (11k posts) and OUAI (5.9k posts). Across all three brands, the average volume is 13.3k posts, indicating mature, scaled influencer programs. Saltair has about twice as many total posts as Sol de Janeiro and several times more than OUAI.

By social platform

Saltair leads on TikTok, while Sol de Janeiro has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Saltair at 21.3k, Sol de Janeiro at 7.4k, OUAI at 4.4k posts. Saltair's activity is particularly concentrated on TikTok. On TikTok, Saltair has nearly three times as many posts as Sol de Janeiro and several times more than OUAI.

By geographical market

Saltair has the highest estimated sponsored-post volume in United States (16k posts, 72.1%), United Kingdom (2.2k posts, 9.5%), Brazil (640 posts, 2.8%), while Sol de Janeiro leads in France with 872 posts (7.9%), while OUAI leads in Canada with 237 posts (4%). Looking at United States specifically, the split is Saltair at 16k posts (72.1%), Sol de Janeiro at 3.9k posts (35.6%), OUAI at 3.3k posts (55.8%). Saltair's strength in United States and United Kingdom may indicate a home-market focus, while OUAI shows broader regional investment.