Saltair Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 21.3k pieces of influencer content sponsored by Saltair over the last 12 months.
This report breaks down where & how Saltair invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Saltair, see here: Saltair influencers.
Influencer activity throughout the year
Saltair's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Saltair's influencer activity by month
Number of sponsored posts
Saltair's sponsored post volume peaks in November with 3.3k posts, 88% higher than the monthly average of 1.8k. September recorded the lowest activity at 541 posts, 69% below average. This could reflect a holiday-focused influencer strategy.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Saltair's sponsored influencer collaborations break down by social platform:
- TikTok: 19.5k posts (91.7%)
- Instagram: 1.7k posts (8.2%)
- YouTube: 25 posts (0.1%)
Saltair's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Saltair.
Here are 3 examples of Saltair's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
alicewilliams.artist x Saltair
Influencer bio
Modern day Post-Impressionist artist sharing life, painting, and Provence with my husband 💌 inquiries@alicewilliams.com
Collaboration metrics
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yolysfavorites x Saltair
![TikTok post by @yolysfavorites for Saltair. Caption reads: Saltairs salt water vanilla has me in a [...].](https://images.od.modash.io/e3119ceb5379244ce55b95ff51ceed1590ee930d)
Influencer bio
Beauty💋| Fashion✨| Skincare🫧 MIA | ORL 🌴 💌 yolybprieto@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
milkydew x Saltair
Influencer bio
hello my cookies🍪🥛🍏glass of dewy skin ⋆𐙚₊˚⊹♡ this is not your typical skincare ⋆𐙚₊˚⊹ 💌 contactmilkydew@gmail.com 📹𓈒 * Hi, I am a skincare lover who finds new ways to portray skincare in unique and fun ways! Everyone’s skin is different and what works for me might got not work for you, vice versa! I love sharing new skincare finds in hopes you find the perfect product for your skin. Thanks for watching my channel♡ Subscribe xx My storefront https://www.amazon.com/shop/theglowcopy Products links: https://linktr.ee/Milkydew socials instagram : @milkydew_ tiktok : @milkydew
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.1%
- Carousels: 3.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Saltair are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Saltair's influencers average views (TikTok)
Based on each influencer's average views per post
With 75.2% of partnerships featuring creators averaging <1K views, Saltair's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (770.0k avg views/post):
iamkhaelan x Saltair
![TikTok post by @iamkhaelan for Saltair. Caption reads: [...] hydrated! My angels I've been loving....](https://images.od.modash.io/98c53da1de34b062f8c8e66ed218a1bf66fe261d)
Influencer bio
Hi Angels🤍🪽🕯️ Your whimsy big sis 🩰💗 iamkhaelan@thesociablesociety.com AZ📍🏜️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.2k avg views/post):
janleeshopping x Saltair
Influencer bio
JanLeePrdirect@gmail.com beauty and personal care new finds and favorites
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Saltair's repeat partnerships
Out of 8.1k unique influencers in our dataset, 1k of them (13%) posted content for Saltair in 3 or more separate calendar months. The most consistent partner is @simoneminggia, who has collaborated across 12 months with 97 total posts.
Here are 3 examples of Saltair's repeat influencer partnerships, with links to the sponsored content.
simoneminggia x Saltair
![TikTok post by @simoneminggia for Saltair. Caption reads: @Saltair Body lovers are in for a treat [...].](https://images.od.modash.io/d8b6aaa8837a5efcd781d0f7cb3fdaa3f69f4f75)
![TikTok post by @simoneminggia for Saltair. Caption reads: @Saltair Body just dropped a new [...].](https://images.od.modash.io/113a07cfddbf78dcf69981990fc216d69dcd447f)
![TikTok post by @simoneminggia for Saltair. Caption reads: @Saltair Body just gave us the ultimate [...].](https://images.od.modash.io/c667a4eb4dfb0b887e1117dab81a408ef37b8872)
therutherfords704 x Saltair
![TikTok post by @therutherfords704 for Saltair. Caption reads: @Saltair Body driftwood trio Women’s [...].](https://images.od.modash.io/c734dab1334b5779629d46fe68f22bcece663150)
![TikTok post by @therutherfords704 for Saltair. Caption reads: @Saltair Body driftwood trio Women’s [...].](https://images.od.modash.io/e4116bd16ea15480a16f5be48c8151872d383b6d)
![TikTok post by @therutherfords704 for Saltair. Caption reads: Saltair seascape trio @Saltair Body [...].](https://images.od.modash.io/46e7c5ecac383fa63ef19cb8296c9e63bf29df33)
turah21 x Saltair
![TikTok post by @turah21 for Saltair. Caption reads: [...] Acid Body Smoother by @Saltair Body Helps....](https://images.od.modash.io/96b64899e32d641b094b723baa5d525f81a8b005)
![TikTok post by @turah21 for Saltair. Caption reads: [...] like a Tropical Vacation with @Saltair Body....](https://images.od.modash.io/c9071acbb5a41b3b63408bdb785d972afe6615af)
![TikTok post by @turah21 for Saltair. Caption reads: [...] Salt & Creamy Sandalwood | Saltair Salt....](https://images.od.modash.io/61151cd0d5b908ddd24250b1420794b0e03343a6)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Saltair had the most influencer activity. 70.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.9%)
- Brazil (4.2%)
- Canada (2.5%)
Saltair's influencer activity by market
Here is another example of Saltair collaborating with an influencer in United States.
elle.sneller x Saltair
Saltair's influencer activity vs. related brands
Saltair overlaps with Kopari Beauty and Native in body care and deodorant, competing via scent-led positioning, clean-leaning claims, and routine-based creator content.
Total influencer content
Saltair vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Saltair leads with 21.3k sponsored posts, significantly outpacing Native (7.8k posts) and Kopari Beauty (5.8k posts). Across all three brands, the average volume is 11.6k posts, indicating mature, scaled influencer programs. Saltair has multiple times more total posts than Kopari Beauty and Native.
By social platform
Saltair vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Saltair leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Saltair at 19.5k, Native at 7.8k, Kopari Beauty at 4.6k posts. Saltair's activity is particularly concentrated on TikTok. On TikTok, Saltair has multiple times more posts than Kopari Beauty and Native.
By geographical market
Saltair vs. related brands influencer activity (by country)
Estimated sponsored posts in Saltair's top markets
Saltair has the highest estimated sponsored-post volume in United States (15k posts, 70.8%), United Kingdom (1.5k posts, 6.9%), Brazil (894 posts, 4.2%), while Native leads in Canada with 504 posts (6.5%). Looking at United States specifically, the split is Saltair at 15k posts (70.8%), Native at 5.7k posts (73.2%), Kopari Beauty at 4.2k posts (72.6%). Saltair's strength in United States and United Kingdom may indicate a home-market focus, while Native shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kopari Beauty's Influencer Marketing Strategy
- Native's Influencer Marketing Strategy
- Tecovas's Influencer Marketing Strategy
- Varsity Spirit's Influencer Marketing Strategy
- Medik8's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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