Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
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Sep '26
BK Beauty Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 3,282 sponsored posts from BK Beauty across TikTok and YouTube over the last 12 months.
See where BK Beauty invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, January was 67.5% more active in terms of posting frequency.
Social platforms breakdown
Where BK Beauty's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of BK Beauty's accounts
TikTok3.1k
YouTube156
Content format by platform
Share of all sponsored posts.
TikTok · Posts
95.2%
YouTube · Long-form
4.5%
YouTube · Shorts
0.2%
Content format by platform
Share of all sponsored posts.
TikTok · Posts
95.2%
YouTube · Long-form
4.5%
YouTube · Shorts
0.2%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How BK Beauty's sponsored posts perform
Reach and engagement across all 3,282 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
6.3K
Average views per post
775
Median views per post
20.7M
Total views
$521K
Estimated media value
3.3%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@GlamGirlGabiView on YouTube ↗
[...] Palette (Neutral) 🇺🇸 🇨🇦 🇬🇧 BK Beauty N21 🇺🇸 / 🇨🇦 / 🇬🇧 Code: 'GABI10' [...]
1.5M Post views
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@kelscsfavesView on TikTok ↗
Plus it’s 20% off 🤭🤭 @BK Beauty Brushes
1.3M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@_keepingupwithmeee_View on TikTok ↗
✨ O B S E S S E D @BK Beauty Brushes #bkbeauty #makeupbrushes [...]
1.1M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator BK Beauty works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
BK Beauty's influencers by average views per post
Share of the 1,071 creators in this dataset
<1K
57.8%
1K-5K
30.5%
5K-10K
4.8%
10K-50K
5.2%
50K-100K
0.7%
100K-500K
0.8%
500K+
0.1%
Top influencers BK Beauty works with
BK Beauty's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@MakeupbynikkilaroseYouTube222.5M
2
@kelscsfavesTikTok201.9M
3
@GlamGirlGabiYouTube41.9M
4
@_keepingupwithmeee_TikTok51.2M
5
@abbey.klineTikTok211M
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether BK Beauty works with creators once, or builds an ongoing roster.
Repeat creators make up 35.4% of BK Beauty's creator network and generate 82.7% of total reach. The charts below show how often those partnerships recur and how much of BK Beauty's audience reach they account for.
Repeat creators make up 35.4% of BK Beauty's creator network and generate 82.7% of total reach. The charts below show how often those partnerships recur and how much of BK Beauty's audience reach they account for.
One-off vs. repeat creators
Share of 1,071 creators
Months active
Repeat creators only
2 months
54.6%
3 months
21.9%
4+ months
23.5%
Repeat partnerships at a glance
82.7%
of total reach comes from repeat creators
6.3
average posts per repeat creator
12 months
longest running partnership
Creators BK Beauty works with repeatedly
@lisajmakeupView on TikTok ↗
[...] brushes that give me control. The @BK Beauty Brushes x Nikki La Rose N20 is perfect [...]
65.6K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@debralorraineeView on TikTok ↗
[...] else like this. It will sell out 👀 @BK Beauty Brushes #tiktokshoprestock [...]
214.3K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@itsmeghanannView on TikTok ↗
[...] controlled application every time. @BK Beauty Brushes #blushbrush #makeupbrushes [...]
47.4K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
BK Beauty's most loyal creators
@lisajmakeup
Months active12
Posts30
Total engagement4.5K
@debralorrainee
Months active11
Posts86
Total engagement1.7K
@itsmeghanann
Months active10
Posts99
Total engagement422
Geographical breakdown
The markets where BK Beauty's sponsored creators are based. 100.0% of sponsored posts came from creators based in 4 markets. United States and United Kingdom lead at 87.3% and 6.8%.
Sponsored posts by creator location
Top 4 markets
United States
87.3%
United Kingdom
6.8%
Canada
3.4%
France
2.5%
BK Beauty vs. related brands
How BK Beauty's influencer activity compares with other beauty brands.
Sponsored posts, last 12 months
BK Beauty vs. related brands
3.3K posts
1.3K posts
844 posts
Frequently asked questions
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