BK Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.6k pieces of influencer content sponsored by BK Beauty over the last 12 months.
This report breaks down where & how BK Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BK Beauty, see here: BK Beauty influencers.
Influencer activity throughout the year
BK Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BK Beauty's influencer activity by month
Number of sponsored posts
BK Beauty's sponsored post volume peaks in January with 471 posts, 121% higher than the monthly average of 213. September recorded the lowest activity at 78 posts, 63% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BK Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 2.6k posts (99%)
- YouTube: 27 posts (1%)
BK Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BK Beauty.
Here are 1 examples of BK Beauty's recent sponsored collaborations (one each for TikTok).
sincerely.sarahandharry x BK Beauty
![TikTok post by @sincerely.sarahandharry for BK Beauty. Caption reads: [...] for traveling with my makeup brushes! @BK....](https://images.od.modash.io/f6f05892432ccf654ba9cf457994bf16c960f8d6)
Influencer bio
@Sincerely Sarah Home Mama of 4 girls | Sharing what I 🤍 lately & Harry, well, he's a Sasquatch. 💌sincerelysarahblack@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96%
- Carousels: 4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BK Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BK Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 47.3% of partnerships featuring creators averaging <1K views, BK Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (239.8k avg views/post):
njmakeupartist x BK Beauty
![TikTok post by @njmakeupartist for BK Beauty. Caption reads: [...] Age Rewind Concealer AND the BK Beauty....](https://images.od.modash.io/8210b7cbaadfd88b7093142add400fda70fd06d9)
Influencer bio
Collabs/PR - Lea@shinetalentgroup.com Makeup - Cpignataromakeup@gmail.com NJ/NYC ✨Makeup Tips for 40+ 💄 MUA 25+ years
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
pnw.bethany x BK Beauty
![TikTok post by @pnw.bethany for BK Beauty. Caption reads: [...] buffing brush and powder brush from....](https://images.od.modash.io/1ccf60e307ce6137eefbb67df97390863f28b229)
Influencer bio
46 📍 OR Makeup • Skincare • OOTD Collab: 💌savewithbeth@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BK Beauty's repeat partnerships
Out of 969 unique influencers in our dataset, 131 of them (14%) posted content for BK Beauty in 3 or more separate calendar months. The most consistent partner is @lisajmakeup, who has collaborated across 13 months with 35 total posts.
Here are 3 examples of BK Beauty's repeat influencer partnerships, with links to the sponsored content.
lisajmakeup x BK Beauty
![TikTok post by @lisajmakeup for BK Beauty. Caption reads: [...] that give me control. The @BK Beauty Brushes....](https://images.od.modash.io/13500732622060f1b89a6eafe19dbe3250355e27)
![TikTok post by @lisajmakeup for BK Beauty. Caption reads: [...] been thinking about trying @BK Beauty....](https://images.od.modash.io/d70084b54563cce752b0df930e42f2f0376058d9)
![TikTok post by @lisajmakeup for BK Beauty. Caption reads: [...] been thinking about trying @BK Beauty....](https://images.od.modash.io/8d259a76a18f6674c6560a8dec66646e1cda8d42)
hollycoley2002 x BK Beauty
![TikTok post by @hollycoley2002 for BK Beauty. Caption reads: @BK Beauty Brushes #bkb #bkbeautybrushes [...].](https://images.od.modash.io/303d9f83cce2d8072561a0322577f97524c1b632)
![TikTok post by @hollycoley2002 for BK Beauty. Caption reads: @BK Beauty Brushes #bkb #bkbeautybrushes [...].](https://images.od.modash.io/a107196cbfb0fc9f6a49b7db00b5b8cd016d1e86)
schweaver5 x BK Beauty
![TikTok post by @schweaver5 for BK Beauty. Caption reads: @BK Beauty Brushes brush soap is finally [...].](https://images.od.modash.io/fa98955c8d947833d74657fc06601537b2b732e6)
![TikTok post by @schweaver5 for BK Beauty. Caption reads: [...] Face Brush #makeupbrushes #bkbeautybrushes....](https://images.od.modash.io/adf576576fb8777d80ec3714544056d7e282cab0)
![TikTok post by @schweaver5 for BK Beauty. Caption reads: [...] ultra clean with the new @BK Beauty Brushes....](https://images.od.modash.io/21cd0579c760f34f055b6d437a15c41a28d88c45)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BK Beauty had the most influencer activity. 75.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (6%)
- United Kingdom (5.7%)
- India (3.2%)
BK Beauty's influencer activity by market
Here is another example of BK Beauty collaborating with an influencer in United States.
kelscsfaves x BK Beauty
BK Beauty's influencer activity vs. related brands
BK Beauty competes with Sigma Beauty and Beautyblender in makeup tools, relying on artist creators, application tutorials, and performance comparisons to prove product value.
Total influencer content
BK Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Sigma Beauty leads with 2.9k sponsored posts, marginally ahead of BK Beauty (2.6k posts) and Beautyblender (1.3k posts). Across all three brands, the average volume is 2.3k posts, indicating mature, scaled influencer programs.
By social platform
BK Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BK Beauty leads on TikTok, while Sigma Beauty has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with BK Beauty at 2.6k, Sigma Beauty at 1.8k, Beautyblender at 929 posts. BK Beauty's activity is particularly concentrated on TikTok. On YouTube, Sigma Beauty has multiple times more posts than BK Beauty and Beautyblender.
By geographical market
BK Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in BK Beauty's top markets
BK Beauty has the highest estimated sponsored-post volume in United States (2k posts, 75.7%), Canada (156 posts, 6%), suggesting a North America focus, while Sigma Beauty leads in United Kingdom with 200 posts (6.8%), while Beautyblender leads in India with 56 posts (4.5%). Looking at United States specifically, the split is BK Beauty at 2k posts (75.7%), Sigma Beauty at 1.8k posts (60.1%), Beautyblender at 703 posts (56%). BK Beauty's strength in United States may indicate a home-market focus, while Beautyblender shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Sigma Beauty's Influencer Marketing Strategy
- Beautyblender's Influencer Marketing Strategy
- Nine West's Influencer Marketing Strategy
- TATTI LASHES's Influencer Marketing Strategy
- Lilly Lashes's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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