BK Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.2k pieces of influencer content sponsored by BK Beauty over the last 12 months.

This report breaks down where & how BK Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with BK Beauty, see here: BK Beauty influencers.

Influencer activity throughout the year

BK Beauty's sponsored post volume peaks in January with 270 posts, 173% higher than the monthly average of 99. September recorded the lowest activity at 31 posts, 69% below average.

March generated the most views at 4M, while February recorded the least at 160.1k. Across all tracked posts in the 12-month window, average views per post were 13.3k. Interestingly, the highest-view month (March) does not align with peak post volume (January), which could indicate performance differences across months. The top-performing tracked post, by @its_samjones_, generated 3.2M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BK Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 1.1k posts (90.8%)
• YouTube: 88 posts (7.4%)
• Instagram: 21 posts (1.8%)

TikTok influencer marketing is a clear focus for BK Beauty.

Here are 3 examples of BK Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

its_samjones_ x BK Beauty

its_samjones_

@its_samjones_

01 Mar, 25

3.2M

6.4k

[...] = good brushes like these from @thebkbeauty ❤️ #bkbeauty #makeup #beauty [...]

Influencer bio

📲Content Creator | UGC 🤳🏽TikTok Shop Affiliate 5M+ GMV 💌samjonesugc@gmail.com 📍Alabama, US Links 👇🏼

Collaboration metrics

Post views 3.2M

Post EMV $96.0k

More influencer data

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kellyrosesarno x BK Beauty

kellyrosesarno

@kellyrosesarno

13 Jun, 25

855.8k

5.4k

@Maybelline NY and @BK Beauty Brushes what?! A FREE brush with any [...]

Influencer bio

📍 Boston / NYC 350+ Mascara Reviews. Truth over hype.

Collaboration metrics

Post views 855.8k

Post EMV $17.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Makeupbynikkilarose x BK Beauty

Makeupbynikkilarose

@Makeupbynikkilarose

08 Mar, 25

302.1k

13.7k

[...] BK beauty brushes are linked here [...]

Influencer bio

Hi everyone! My name is Nikki! I’m a professional, celebrity & Editorial Makeup artist of 16 years. I’m so happy to now be sharing my tried and true tips & techniques that I’ve learned throughout my career with you all! On my channel you’ll find educational videos on how to do your makeup, from a pro! I hope you’ll join me on this YouTube journey and subscribe! ❤️

Collaboration metrics

Post views 302.1k

Post EMV $10.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 53.2% of partnerships featuring creators averaging <1K views, BK Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (802.0k avg views/post):

diptisenthil x BK Beauty

diptisenthil

@diptisenthil

13 May, 25

3.9k

54

[...] #brush #desi #makeupfor @BK Beauty Brushes A506 brush

Influencer bio

Desi girl from NYC ✨ Subscribe my YouTube❤️ Products recos⬇️

Collaboration metrics

Post views 3.9k

Post EMV $81

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (7.4k avg views/post):

maryamthomasss x BK Beauty

maryamthomasss

@maryamthomasss

01 Apr, 25

3.2k

128

[...] Beauty @Patrick Ta Beauty @sephora @bkbeauty @Saie @Tower 28 Beauty @NYX [...]

Influencer bio

filming the pretty + the personal 🤳🏽 🇺🇸🇲🇾 DAILY lifestyle videos 💌 collabwithmaryam@gmail.com 📍NYC | LI | CLT

Collaboration metrics

Post views 3.2k

Post EMV $70

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

BK Beauty's repeat partnerships

PamperedWolf x BK Beauty

PamperedWolf

@PamperedWolf

22 Jul, 25

116.4k

1.5k

[...] your first years membership. BK BEAUTY 10% off PAMPEREDWOLF10 [...]

PamperedWolf

@PamperedWolf

21 Mar, 25

90.6k

2.3k

[...] your first years membership. BK BEAUTY 10% off PAMPEREDWOLF10 [...]

PamperedWolf

@PamperedWolf

18 Nov, 25

63.2k

2.5k

[...] your first years membership. BK BEAUTY 10% off PAMPEREDWOLF10 [...]

TheMicheleWang x BK Beauty

TheMicheleWang

@TheMicheleWang

04 May, 25

38.5k

1.9k

[...] with code MICHELE-15SM BK Beauty: 10% off at [...]

TheMicheleWang

@TheMicheleWang

12 Apr, 25

28.5k

1.5k

[...] with code MICHELE-15SM BK Beauty: 10% off at [...]

TheMicheleWang

@TheMicheleWang

16 Nov, 25

27.4k

1.5k

[...] with code MICHELE-15SM BK Beauty: 10% off at [...]

lisajmakeup x BK Beauty

lisajmakeup

@lisajmakeup

22 May, 25

59.4k

403

[...] been thinking about trying @BK Beauty Brushes or you’re ready to [...]

lisajmakeup

@lisajmakeup

01 May, 25

42.2k

235

[...] been thinking about trying @BK Beauty Brushes or just need to [...]

lisajmakeup

@lisajmakeup

29 Nov, 25

16.7k

161

[...] I get my complexion with the @BK Beauty Brushes Holy Grail Trio. ✨ [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (5.9%)
• United Kingdom (5%)
• Brazil (2.6%)

Here is another example of BK Beauty collaborating with an influencer in United States.

abbeykline_ x BK Beauty

abbeykline_

@abbeykline_

03 Nov, 25

1.6M

2.8k

[...] brushes she should buy and I said @thebkbeauty 100000% #bkbeauty #bkbeautybrushes [...]

BK Beauty's influencer activity vs. related brands

BK Beauty competes in pro-quality makeup tools where application tutorials and artist endorsements are key. Sigma Beauty and Beautyblender are established tool leaders that target the same makeup-enthusiast audience and dominate creator-led “get ready with me” routines.

Total influencer content

BK Beauty leads with 1.2k sponsored posts, significantly outpacing Sigma Beauty (872 posts) and Beautyblender (358 posts). Across all three brands, the average volume is 806 posts, suggesting moderate but consistent investment. BK Beauty has more total posts than Sigma Beauty and Beautyblender combined.

By social platform

BK Beauty leads on TikTok, while Sigma Beauty has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with BK Beauty at 1.1k, Sigma Beauty at 476, Beautyblender at 309 posts. BK Beauty's activity is particularly concentrated on TikTok. BK Beauty posts far more on TikTok than Sigma Beauty and Beautyblender.

By geographical market

BK Beauty has the highest estimated sponsored-post volume in United States (861 posts, 72.4%), Canada (70 posts, 5.9%), suggesting a North America focus, while Sigma Beauty has the highest estimated sponsored-post volume in United Kingdom (65 posts, 7.5%), Brazil (51 posts, 5.8%), while Beautyblender leads in India with 18 posts (5%). Looking at United States specifically, the split is BK Beauty at 861 posts (72.4%), Sigma Beauty at 519 posts (59.5%), Beautyblender at 196 posts (54.7%). BK Beauty's strength in United States may indicate a home-market focus, while Sigma Beauty shows broader regional investment.