BK Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.5k pieces of influencer content sponsored by BK Beauty over the last 12 months.
This report breaks down where & how BK Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BK Beauty, see here: BK Beauty influencers.
Influencer activity throughout the year
BK Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BK Beauty's influencer activity by month
Number of sponsored posts
BK Beauty's influencer activity appears to have tapered over the year, from 493 posts in January down to 316 in December. January was the busiest month at 493 posts, 73% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BK Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 3.0k posts (87.8%)
- YouTube: 422 posts (12.2%)
BK Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BK Beauty.
Here are 2 examples of BK Beauty's recent sponsored collaborations (one each for TikTok, YouTube).
kelscsfaves x BK Beauty
Influencer bio
Main: @itsmekelsc Sharing all my favorites ✨
Collaboration metrics
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Makeupbynikkilarose x BK Beauty
![YouTube post by @Makeupbynikkilarose for BK Beauty. Caption reads: [...] in Rough waves My Vol.2 Brush Set with BK....](https://images.od.modash.io/d6346ca1e5c4b462186fb2815b85f050a098ec61)
Influencer bio
Hi everyone! My name is Nikki La Rose, I’m a professional makeup artist with 18 years of experience in celebrity, editorial and TV makeup. I’m thrilled to share my tried-and-true tips and techniques with you all! The goal of my channel is to teach you step by step, how to do your makeup from a professionals perspective. NO Gatekeeping here! Just easy to follow tutorials to help empower YOU to be your own PRO! Your makeup journey starts here 🙋🏻♀️ subscribe!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.9%
- Carousels: 3.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BK Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BK Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 54.8% of partnerships featuring creators averaging <1K views, BK Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (78.8k avg views/post):
wowvall x BK Beauty
Influencer bio
All things beauty with Val 🤍 Contact: Val@palettemgmt.com Instagram: wowval_
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
fathiam6 x BK Beauty
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BK Beauty's repeat partnerships
Out of 1.1k unique influencers in our dataset, 155 of them (14%) posted content for BK Beauty in 3 or more separate calendar months. The most consistent partner is @JodiMannes, who has collaborated across 12 months with 59 total posts.
Here are 3 examples of BK Beauty's repeat influencer partnerships, with links to the sponsored content.
JodiMannes x BK Beauty
![YouTube post by @JodiMannes for BK Beauty. Caption reads: [...] Soft Glow Satin Concealer BK Beauty N19....](https://images.od.modash.io/89d6bf103f0f773acc2c2b2693fc6c51457708d2)
![YouTube post by @JodiMannes for BK Beauty. Caption reads: [...] hair mask: Makeup Brushes BK Beauty Angie....](https://images.od.modash.io/e5e2a9ec0840e5ec6a5418ada10dfbb963fa78c3)
![YouTube post by @JodiMannes for BK Beauty. Caption reads: [...] hair mask: Makeup Brushes BK Beauty Angie....](https://images.od.modash.io/12376e94e15cc872b1dfcfdca7100fa654e236de)
lisajmakeup x BK Beauty
![TikTok post by @lisajmakeup for BK Beauty. Caption reads: [...] that give me control. The @BK Beauty Brushes....](https://images.od.modash.io/13500732622060f1b89a6eafe19dbe3250355e27)
![TikTok post by @lisajmakeup for BK Beauty. Caption reads: [...] Everyday makeup, simplified. @BK Beauty....](https://images.od.modash.io/3336b423a4173d85ebc34463c92066b73c52f56b)
![TikTok post by @lisajmakeup for BK Beauty. Caption reads: ✨ The @BK Beauty Brushes A507 is one of the [...].](https://images.od.modash.io/9e09ac82e18f5f84ff1933a1e2bb4f6a376e7d5b)
lisajmakeup x BK Beauty
![YouTube post by @lisajmakeup for BK Beauty. Caption reads: [...] TikTok: / lisajmakeup @bkbeautybrushes....](https://images.od.modash.io/1e98f27d90faa8eee0252de7c8734246bdc45cc8)
![YouTube post by @lisajmakeup for BK Beauty. Caption reads: [...] my favorite tips using the @bkbeautybrushes....](https://images.od.modash.io/4be621a0b9921af9e4b32cbb8badb163282724e4)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BK Beauty had the most influencer activity. 77.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.2%)
- Canada (7%)
- Australia (2.5%)
BK Beauty's influencer activity by market
Here is another example of BK Beauty collaborating with an influencer in United States.
_keepingupwithmeee_ x BK Beauty
BK Beauty's influencer activity vs. related brands
BK Beauty competes with Sigma Beauty and Beautyblender in makeup tools where application tutorials and creator endorsements strongly influence purchase decisions. These are natural benchmarks for brush/sponge education and pro-artist collaborations.
Total influencer content
BK Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BK Beauty leads with 3.5k sponsored posts, marginally ahead of Sigma Beauty (3.4k posts) and Beautyblender (1.4k posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs.
By social platform
BK Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BK Beauty leads on TikTok, while Sigma Beauty has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with BK Beauty at 3k, Sigma Beauty at 1.7k, Beautyblender at 1k posts. BK Beauty's activity is particularly concentrated on TikTok. BK Beauty has no Instagram posts in this dataset, while Sigma Beauty and Beautyblender have several hundred.
By geographical market
BK Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in BK Beauty's top markets
BK Beauty has the highest estimated sponsored-post volume in United States (2.7k posts, 77.4%), United Kingdom (249 posts, 7.2%), Canada (242 posts, 7%), suggesting a North America focus, while Sigma Beauty leads in Brazil with 172 posts (5.1%), while Beautyblender leads in India with 53 posts (3.8%). Looking at United States specifically, the split is BK Beauty at 2.7k posts (77.4%), Sigma Beauty at 1.9k posts (56.7%), Beautyblender at 785 posts (55.8%). BK Beauty's strength in United States and United Kingdom may indicate a home-market focus, while Sigma Beauty shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Sigma Beauty's Influencer Marketing Strategy
- Beautyblender's Influencer Marketing Strategy
- Nine West's Influencer Marketing Strategy
- TATTI LASHES's Influencer Marketing Strategy
- Lilly Lashes's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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