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COOFANDY Influencer Marketing Strategy  (2026 Data & Insights)

We analyzed 1,403 sponsored posts from COOFANDY across Instagram and YouTube over the last 12 months.

See where COOFANDY invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.

Influencer activity
throughout
the year

Compared to the average month across the year, September was 117.2% more active in terms of posting frequency.

Sponsored posts by month

Last 12 months

Social platforms breakdown

Where COOFANDY's sponsored collaborations happen, and which content formats they use on each platform.

Sponsored posts by platform

Across all of COOFANDY's accounts

Instagram1.3k
YouTube116

Content format by platform

Share of all sponsored posts.

Instagram · Reels
84.8%
Instagram · Feed Posts
6.9%
YouTube · Long-form
7.1%
YouTube · Shorts
1.2%

We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.

How COOFANDY's sponsored posts perform

Reach and engagement across all 1,403 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.

  • 130K

    Average views per post

  • 49.3K

    Median views per post

  • 146M

    Total views

  • $4.8M

    Estimated media value

  • 3.8%

    Average engagement rate

These figures may include posts amplified with paid spend, which we can't identify separately.

Top performing posts

Instagram post by @gu333ma for COOFANDY

@coofandyofficial 🫰🏻 Use code GU17 for 17% OFF [...]

1.2M Post views

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Instagram post by @ugc_nana for COOFANDY

[...] OFF sitewide for a limited time. 🔗 @coofandyofficial #COOFANDY #COOFANDYstyle [...]

1M Post views

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Instagram post by @brianwallack for COOFANDY

New threads with @coofandyofficial 🤩 Check out the link in bio [...]

918.9K Post views

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See how any brand runs influencer marketing

Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.

Influencer audience size breakdown

The size of creator COOFANDY works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.

COOFANDY's influencers by average views per post

Share of the 433 creators in this dataset

<1K
10.9%
1K-5K
13.2%
5K-10K
6.9%
10K-50K
15.5%
50K-100K
11.5%
100K-500K
38.3%
500K+
3.7%

Top influencers COOFANDY works with

COOFANDY's highest-reach creator partners over the last 12 months.

RankInfluencerPlatformPostsTotal views
1
@glamour_girlz_usa
Instagram86.4M
2
@semakka11
Instagram285.6M
3
@gu333ma
Instagram83.7M
4
@babyyroen
Instagram63.3M
5
@itssosomk
Instagram42.6M
See all COOFANDY influencers →

Want creator data programmatically?
Check out our API.

Repeat
partnerships

Whether COOFANDY works with creators once, or builds an ongoing roster.

Repeat creators make up 47.6% of COOFANDY's creator network and generate 81.7% of total reach. The charts below show how often those partnerships recur and how much of COOFANDY's audience reach they account for.

Repeat creators make up 47.6% of COOFANDY's creator network and generate 81.7% of total reach. The charts below show how often those partnerships recur and how much of COOFANDY's audience reach they account for.

One-off vs. repeat creators

Share of 489 creators

One-off · 52%
Repeat48%

Months active

Repeat creators only

2 months
45.5%
3 months
25.3%
4+ months
29.2%

Repeat partnerships at a glance

  • 81.7%

    of total reach comes from repeat creators

  • 4.7

    average posts per repeat creator

  • 12 months

    longest running partnership

Creators COOFANDY works with repeatedly

@frankjpascaleView on Instagram ↗
Instagram post by @frankjpascale for COOFANDY

[...] Contrast Collar Blazer Pants Set By @coofandyofficial | Rate the fit 1-10 🔥 Discount [...]

147.1K Post views

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Instagram post by @mxi_ryl for COOFANDY

[...] Entdecke weitere Leinenpieces von Coofandy über den Link in meiner Bio oder hier [...]

67K Post views

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@dancingmichael_officialView on Instagram ↗
Instagram post by @dancingmichael_official for COOFANDY

@coofandyofficial has done it again with this [...]

80.9K Post views

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COOFANDY's most loyal creators

@frankjpascale
Months active12
Posts25
Total engagement5.3K
@mxi_ryl
Months active12
Posts14
Total engagement17.8K
@dancingmichael_official
Months active11
Posts32
Total engagement3K

Geographical breakdown

The markets where COOFANDY's sponsored creators are based. 93.5% of sponsored posts came from creators based in 5 markets. United States and India lead at 72.7% and 8.5%, with the remaining 6.5% spread across a wider range of countries.

Sponsored posts by creator location

Top 11 markets

United States
72.7%
India
8.5%
Germany
7.7%
Italy
2.7%
Canada
1.9%
Spain
1.8%
United Kingdom
1.4%
Georgia
0.8%
France
0.8%
Mexico
0.6%
All other markets
1.0%

COOFANDY vs. related brands

How COOFANDY's influencer activity compares with other men's apparel brands.

Sponsored posts, last 12 months

COOFANDY vs. related brands

INTO THE AM

1.6K posts

1
COOFANDY

1.4K posts

2
Kappa USA

36 posts

3

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