COOFANDY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.4k pieces of influencer content sponsored by COOFANDY over the last 12 months.
This report breaks down where & how COOFANDY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with COOFANDY, see here: COOFANDY influencers.
Influencer activity throughout the year
COOFANDY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
COOFANDY's influencer activity by month
Number of sponsored posts
COOFANDY's influencer output appears relatively consistent throughout the year, averaging about 283 sponsored posts per month. December recorded the highest volume at 368 posts (30% above average), while April was the quietest at 121 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of COOFANDY's sponsored influencer collaborations break down by social platform:
- TikTok: 2.0k posts (58%)
- Instagram: 1.4k posts (40.9%)
- YouTube: 37 posts (1.1%)
COOFANDY's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for COOFANDY.
Here are 3 examples of COOFANDY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
tarikdeliktas x COOFANDY
![Instagram post by @tarikdeliktas for COOFANDY. Caption reads: [...] with the amazing @britt.theodora 🙌 ⠀....](https://images.od.modash.io/ffb0f8dc7fa07259836b53abbf05af3e202f0d70)
Influencer bio
Content Creator based in United States 🇺🇸 • Collab: tarikdeliktass@gmail.com • 400+ Paid Brand Partnerships • Tech Gadgets ▪️AI Expert ▪️ Cycling
Collaboration metrics
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corbenabila_ifbbpro x COOFANDY
![TikTok post by @corbenabila_ifbbpro for COOFANDY. Caption reads: [...] quality, several colors, huge sale!....](https://images.od.modash.io/961a50e9aba1bf67014c60e960151ad8548b9f60)
Influencer bio
🌐IFBB MP PRO Yes, That TikTok Guy🤪 1:1 Online Coaching | Physique Peptides 💍 @Taylar
Collaboration metrics
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RawGator x COOFANDY
![YouTube post by @RawGator for COOFANDY. Caption reads: [...] one is the biggest! Set showcased: /....](https://images.od.modash.io/e07065db13a39af21293b4b3ea2ddc11bf54f9b0)
Influencer bio
SUBSCRIBE for NASCAR videos and shorts! MILESTONES 200 Subscribers - 4/15/2017 300 Subscribers - 6/21/2017 400 Subscribers - 7/3/2017 500 Subscribers - 7/14/2017 1,000 Subscribers - 8/3/2017 2,000 Subscribers - 9/26/2017 3,000 Subscribers - 2/1/2018 5,000 Subscribers - 3/17/2018 10,000 Subscribers - 6/30/2018 15,000 Subscribers - 2/3/2019 20,000 Subscribers - 6/26/2019 25,000 Subscribers - 11/29/2019 30,000 Subscribers - 7/1/2020 40,000 Subscribers - 4/26/2021 50,000 Subscribers - 8/27/2021 75,000 Subscribers - 12/2/2022 100,000 Subscribers - 9/23/2023
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95%
- Carousels: 5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers COOFANDY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
COOFANDY's influencers average views (TikTok)
Based on each influencer's average views per post
With 51.2% of partnerships featuring creators averaging <1K views, COOFANDY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (219.8k avg views/post):
sarahudson51 x COOFANDY
Influencer bio
CUENTA ÚNICA 🫶🏻, Soy🇬🇹mamá👧🏻👧🏻, esposa... Gracias x 927K❤️🙏🏻 $Saritaychris
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
ceo_jg3 x COOFANDY
Influencer bio
Golf | Carnivore | Dad Vibes Reviewer of great things!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
COOFANDY's repeat partnerships
Out of 1k unique influencers in our dataset, 182 of them (18%) posted content for COOFANDY in 3 or more separate calendar months. The most consistent partner is @semakka11, who has collaborated across 12 months with 50 total posts.
Here are 3 examples of COOFANDY's repeat influencer partnerships, with links to the sponsored content.
semakka11 x COOFANDY
![Instagram post by @semakka11 for COOFANDY. Caption reads: [...] @ekouaer_leah & @coofandyofficial on....](https://images.od.modash.io/72421ec02718a1302d4ead994677c04e3bc5dcaf)
![Instagram post by @semakka11 for COOFANDY. Caption reads: [...] @ekouaertian @ekouaer_leah &....](https://images.od.modash.io/14dd9c56eb2bfcac75641c815777436a9616b46b)
![Instagram post by @semakka11 for COOFANDY. Caption reads: [...] Styled in collaboration with....](https://images.od.modash.io/3aab87d8092c9b7351bee4ebdb26a903ef578905)
frankjpascale x COOFANDY
![Instagram post by @frankjpascale for COOFANDY. Caption reads: [...] Collar Blazer Pants Set By @coofandyofficial....](https://images.od.modash.io/e289ca8a7d28f501451d76d3dc582fdd416312d9)
![Instagram post by @frankjpascale for COOFANDY. Caption reads: [...] 2-Piece Suede Set by @coofandyofficial FKP15....](https://images.od.modash.io/bf9e83914fe7f37acb440d442e152628955cdc35)
dancingmichael_official x COOFANDY
![Instagram post by @dancingmichael_official for COOFANDY. Caption reads: @coofandyofficial has done it again [...].](https://images.od.modash.io/1056684e5fd5993c853e24acd2b1686c3d85c1af)
![Instagram post by @dancingmichael_official for COOFANDY. Caption reads: [...] comfortable leisure set from....](https://images.od.modash.io/9adb3e6bd3c2ce628d1db72608048207a9eb6e5b)
![Instagram post by @dancingmichael_official for COOFANDY. Caption reads: [...] luxurious two piece set from....](https://images.od.modash.io/621a0b05659471cb129b7959a43ac5f34a74c634)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where COOFANDY had the most influencer activity. 47.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Italy (7.4%)
- India (7.1%)
- Brazil (6.5%)
COOFANDY's influencer activity by market
Here is another example of COOFANDY collaborating with an influencer in United States.
coofandy_official x COOFANDY
![TikTok post by @coofandy_official for COOFANDY. Caption reads: [...] JOURNEY: Where Style Meets Your Story |....](https://images.od.modash.io/8abf90a88808edfc9c890751fe889da438c45005)
COOFANDY's influencer activity vs. related brands
COOFANDY competes in men’s apparel and relies on social discovery, and both AMIRI and Kith are strong comparison points for how menswear brands use influencers to drive style adoption—despite operating at a more premium tier.
Total influencer content
COOFANDY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
COOFANDY leads with 3.4k sponsored posts, significantly outpacing Kith (1.8k posts) and AMIRI (987 posts). Across all three brands, the average volume is 2.1k posts, indicating mature, scaled influencer programs. COOFANDY has more total posts than AMIRI and Kith combined.
By social platform
COOFANDY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
COOFANDY leads on TikTok and YouTube, while Kith leads on Instagram. The gap is most notable on TikTok, with COOFANDY at 2k, Kith at 347, AMIRI at 101 posts. AMIRI's activity is particularly concentrated on Instagram. COOFANDY has far more TikTok posts than AMIRI and Kith.
By geographical market
COOFANDY vs. related brands influencer activity (by country)
Estimated sponsored posts in COOFANDY's top markets
COOFANDY has the highest estimated sponsored-post volume in United States (1.6k posts, 47.8%), Italy (252 posts, 7.4%), India (242 posts, 7.1%), while Kith has the highest estimated sponsored-post volume in Japan (218 posts, 12%), Brazil (100 posts, 5.5%). Looking at United States specifically, the split is COOFANDY at 1.6k posts (47.8%), Kith at 883 posts (48.7%), AMIRI at 438 posts (44.4%). COOFANDY's strength in United States may indicate a home-market focus, while Kith shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- AMIRI's Influencer Marketing Strategy
- Kith's Influencer Marketing Strategy
- Intelligent Change's Influencer Marketing Strategy
- Cold Culture's Influencer Marketing Strategy
- Blissy's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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