COOFANDY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.5k pieces of influencer content sponsored by COOFANDY over the last 12 months.
This report breaks down where & how COOFANDY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with COOFANDY, see here: COOFANDY influencers.
Influencer activity throughout the year
COOFANDY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
COOFANDY's influencer activity by month
Number of sponsored posts
COOFANDY's influencer output appears relatively consistent throughout the year, averaging about 291 sponsored posts per month. December recorded the highest volume at 375 posts (29% above average), while March was the quietest at 164 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of COOFANDY's sponsored influencer collaborations break down by social platform:
- TikTok: 2.0k posts (55.7%)
- Instagram: 1.5k posts (41.9%)
- YouTube: 85 posts (2.4%)
COOFANDY's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for COOFANDY.
Here are 3 examples of COOFANDY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
coofandy_fashion x COOFANDY
![Instagram post by @coofandy_fashion for COOFANDY. Caption reads: [...] with the amazing @britt.theodora 🙌 ⠀....](https://images.od.modash.io/ffb0f8dc7fa07259836b53abbf05af3e202f0d70)
Influencer bio
💪🏼COOrun get you moving! 🤍Offcial PR of Brand Coorun Arshiner Heledok Avidlove Adome Involand KGK Farexon 💌Email or DM for collab: yesgaomin@gmail.com
Collaboration metrics
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corbenabila_ifbbpro x COOFANDY
![TikTok post by @corbenabila_ifbbpro for COOFANDY. Caption reads: [...] quality, several colors, huge sale!....](https://images.od.modash.io/961a50e9aba1bf67014c60e960151ad8548b9f60)
Influencer bio
🌐IFBB MP PRO Yes, That TikTok Guy🤪 1:1 Online Coaching | Physique Peptides 💍 @Taylar
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
RawGator x COOFANDY
![YouTube post by @RawGator for COOFANDY. Caption reads: [...] one is the biggest! Set showcased: /....](https://images.od.modash.io/e07065db13a39af21293b4b3ea2ddc11bf54f9b0)
Influencer bio
SUBSCRIBE for NASCAR videos and shorts! MILESTONES 200 Subscribers - 4/15/2017 300 Subscribers - 6/21/2017 400 Subscribers - 7/3/2017 500 Subscribers - 7/14/2017 1,000 Subscribers - 8/3/2017 2,000 Subscribers - 9/26/2017 3,000 Subscribers - 2/1/2018 5,000 Subscribers - 3/17/2018 10,000 Subscribers - 6/30/2018 15,000 Subscribers - 2/3/2019 20,000 Subscribers - 6/26/2019 25,000 Subscribers - 11/29/2019 30,000 Subscribers - 7/1/2020 40,000 Subscribers - 4/26/2021 50,000 Subscribers - 8/27/2021 75,000 Subscribers - 12/2/2022 100,000 Subscribers - 9/23/2023
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.5%
- Carousels: 5.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers COOFANDY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
COOFANDY's influencers average views (TikTok)
Based on each influencer's average views per post
With 49% of partnerships featuring creators averaging <1K views, COOFANDY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (219.8k avg views/post):
sarahudson51 x COOFANDY
Influencer bio
Esta es mi única cuenta 🇬🇹Esposa,Mamá de 2👧🏻 Ya somos 918K❤️ $Saritaychris
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
ceo_jg3 x COOFANDY
Influencer bio
Golf | Carnivore | Dad Vibes Reviewer of great things!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
COOFANDY's repeat partnerships
Out of 1k unique influencers in our dataset, 194 of them (19%) posted content for COOFANDY in 3 or more separate calendar months. The most consistent partner is @semakka11, who has collaborated across 11 months with 42 total posts.
Here are 3 examples of COOFANDY's repeat influencer partnerships, with links to the sponsored content.
semakka11 x COOFANDY
![Instagram post by @semakka11 for COOFANDY. Caption reads: [...] @ekouaer_leah & @coofandyofficial on....](https://images.od.modash.io/72421ec02718a1302d4ead994677c04e3bc5dcaf)
![Instagram post by @semakka11 for COOFANDY. Caption reads: [...] every season ☀️🍂 Styled by....](https://images.od.modash.io/fd4b793c248d1fdea2f0781c10fae23315e23627)
![Instagram post by @semakka11 for COOFANDY. Caption reads: [...] @ekouaertian @ekouaer_leah &....](https://images.od.modash.io/14dd9c56eb2bfcac75641c815777436a9616b46b)
dancingmichael_official x COOFANDY
![Instagram post by @dancingmichael_official for COOFANDY. Caption reads: @coofandyofficial has done it again [...].](https://images.od.modash.io/1056684e5fd5993c853e24acd2b1686c3d85c1af)
![Instagram post by @dancingmichael_official for COOFANDY. Caption reads: [...] comfortable leisure set from....](https://images.od.modash.io/9adb3e6bd3c2ce628d1db72608048207a9eb6e5b)
nickintech1 x COOFANDY
![Instagram post by @nickintech1 for COOFANDY. Caption reads: [...] Comfort Without Compromise.....](https://images.od.modash.io/27dbf2c506a34ba65eddb793e212d0b4c7a6e059)
![Instagram post by @nickintech1 for COOFANDY. Caption reads: [...] Trim Jacket & Pants from COOFANDY.....](https://images.od.modash.io/75d3fe5ac88282bc70850cd681498b2a3adf5799)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where COOFANDY had the most influencer activity. 46.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (7.9%)
- Italy (7.9%)
- India (5.6%)
COOFANDY's influencer activity by market
Here is another example of COOFANDY collaborating with an influencer in United States.
coofandy_official x COOFANDY
COOFANDY's influencer activity vs. related brands
COOFANDY targets men’s apparel shoppers with trend-driven, affordable wardrobe staples. Culture Kings overlaps on streetwear-driven male audiences, while AMIRI serves as a high-end style benchmark for aspirational influencer positioning in men’s fashion.
Total influencer content
COOFANDY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
COOFANDY leads with 3.5k sponsored posts, significantly outpacing Culture Kings (658 posts) and AMIRI (135 posts). Across all three brands, the average volume is 1.4k posts, suggesting established influencer marketing investments. COOFANDY has far more total posts than AMIRI and Culture Kings.
By social platform
COOFANDY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
COOFANDY leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with COOFANDY at 2k, Culture Kings at 589, AMIRI at 7 posts. AMIRI's activity is particularly concentrated on Instagram. COOFANDY has far more posts on Instagram, TikTok, and YouTube than AMIRI and Culture Kings.
By geographical market
COOFANDY vs. related brands influencer activity (by country)
Estimated sponsored posts in COOFANDY's top markets
COOFANDY has the highest estimated sponsored-post volume in United States (1.6k posts, 46.4%), Brazil (277 posts, 7.9%), Italy (277 posts, 7.9%), while Culture Kings has the highest estimated sponsored-post volume in Australia (134 posts, 20.3%), United Kingdom (31 posts, 4.7%), while AMIRI has the highest estimated sponsored-post volume in Japan (11 posts, 8.2%), India (10 posts, 7.4%), suggesting a Asia focus. Looking at United States specifically, the split is COOFANDY at 1.6k posts (46.4%), Culture Kings at 363 posts (55.2%), AMIRI at 59 posts (43.7%). COOFANDY's strength in United States may indicate a home-market focus, while Culture Kings shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- AMIRI's Influencer Marketing Strategy
- Culture Kings's Influencer Marketing Strategy
- Native Pet's Influencer Marketing Strategy
- PetSnowy's Influencer Marketing Strategy
- Pacifica Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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