COOFANDY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.9k pieces of influencer content sponsored by COOFANDY over the last 12 months.
This report breaks down where & how COOFANDY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with COOFANDY, see here: COOFANDY influencers.
Influencer activity throughout the year
COOFANDY maintains a steady pace of influencer content throughout the year. The chart below shows month-by-month data for total sponsored posts tracked.
COOFANDY's influencer activity by month
Number of sponsored posts
COOFANDY's influencer output appears relatively consistent throughout the year, averaging about 241 sponsored posts per month. June recorded the highest volume at 287 posts (19% above average), while September was the quietest at 200 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of COOFANDY's sponsored influencer collaborations break down by social platform:
- TikTok: 1.9k posts (65.1%)
- Instagram: 915 posts (31.2%)
- YouTube: 111 posts (3.8%)
COOFANDY's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for COOFANDY.
Here are 3 examples of COOFANDY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
brianwallack x COOFANDY
Influencer bio
Fitness, Travel and sharing my life🤩 📧 bwallsocialmedia@gmail.com @gymshark | Code: BWALL @perfectsports | Code: BWALL15
Collaboration metrics
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dcfitness1 x COOFANDY
![TikTok post by @dcfitness1 for COOFANDY. Caption reads: @COOFANDY Selection mens long cardigan coat [...].](https://images.od.modash.io/acdf26de120b12d21f081c4b61be1db474e78771)
Influencer bio
Basketball Trainer Fitness Trainer Sports Trainer dcarno@hotmail.com
Collaboration metrics
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JLaservideo x COOFANDY
Influencer bio
Crazy awesome inventions by Jake Laser. If you have any cool project ideas that you would like to learn how to make, contact me at jlaservideo@gmail.com For business please contact the email below.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96%
- Carousels: 4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers COOFANDY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
COOFANDY's influencers average views (TikTok)
Based on each influencer's average views per post
With 53.1% of partnerships featuring creators averaging <1K views, COOFANDY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (100.2k avg views/post):
marvin4eva33 x COOFANDY
Influencer bio
Doors are complicated 🚪🚪 God fearing man 🙏 Apostolic Collabs bball33m@yahoo.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.3k avg views/post):
nonniewiththeshorthair x COOFANDY
![TikTok post by @nonniewiththeshorthair for COOFANDY. Caption reads: [...] comfortable in this summer suit from....](https://images.od.modash.io/c2b056292ea8a1e7e1b8a6adf511c780fcf2b543)
Influencer bio
Gen❌ grandma, retired RN; TikTok Shop Affiliate; Love to travel, just learned I LOVE to cruise. Content as all over the place as my mind! TTNonnie25@icloud.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
COOFANDY's repeat partnerships
Out of 1k unique influencers in our dataset, 164 of them (16%) posted content for COOFANDY in 3 or more separate calendar months. The most consistent partner is @dcfitness1, who has collaborated across 10 months with 76 total posts.
Here are 3 examples of COOFANDY's repeat influencer partnerships, with links to the sponsored content.
dcfitness1 x COOFANDY
![TikTok post by @dcfitness1 for COOFANDY. Caption reads: @COOFANDY mens lightweight hoodie [...].](https://images.od.modash.io/ecc4158fa3c24f04aa126bba075eb23667b42f28)
![TikTok post by @dcfitness1 for COOFANDY. Caption reads: @COOFANDY mens lightweight hoodie [...].](https://images.od.modash.io/0a8aa6100a5adb64cbcbf3c10c725ec2c8cdd691)
arturkramer_ x COOFANDY
![TikTok post by @arturkramer_ for COOFANDY. Caption reads: [...] – THIS or THAT? Find more at @COOFANDY....](https://images.od.modash.io/267332a5e75079258b1376d13afe1c8c207d574a)
![TikTok post by @arturkramer_ for COOFANDY. Caption reads: [...] 🥨 Oktoberfest Dress Inspo — Coofandy....](https://images.od.modash.io/252e2ed83aaddb72123f0737ac9dcff46ba39e04)
![TikTok post by @arturkramer_ for COOFANDY. Caption reads: [...] Ad* Oktoberfest Dress Inspo — Coofandy....](https://images.od.modash.io/62dd339334d832058c6ead24e2af612103ba6d68)
jesusalone777 x COOFANDY
![TikTok post by @jesusalone777 for COOFANDY. Caption reads: [...] #buttondown #casualshirt @COOFANDY.](https://images.od.modash.io/1b472ad4cd050cdb175ed7c7597797cc9ee06046)
![TikTok post by @jesusalone777 for COOFANDY. Caption reads: LONG CARDIGAN BY COOFANDY FREE SHIPPING [...].](https://images.od.modash.io/05f335e4193535f87bc9f24bd32e286b5343cba3)
![TikTok post by @jesusalone777 for COOFANDY. Caption reads: [...] SLEEVELESS SWEATERVEST BY COOFANDY -13% OFF....](https://images.od.modash.io/615c4e5b58a885cd5c2bcfc1b6c798b578ed8176)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where COOFANDY had the most influencer activity. 38.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (15.1%)
- Turkey (8.6%)
- Brazil (8%)
COOFANDY's influencer activity by market
Here is another example of COOFANDY collaborating with an influencer in United States.
glamour_girlz_usa x COOFANDY
![Instagram post by @glamour_girlz_usa for COOFANDY. Caption reads: [...] with my husband’s new fits from....](https://images.od.modash.io/4a32545cc85331a37ae541d685e8219b42294801)
COOFANDY's influencer activity vs. related brands
COOFANDY targets menswear shoppers, and while its price point differs, AMIRI and Kith are the closest mens/apparel adjacency on the list that compete for similar style-oriented audiences and influencer outfit content.
Total influencer content
COOFANDY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
COOFANDY leads with 2.9k sponsored posts, significantly outpacing Kith (1.7k posts) and AMIRI (980 posts). Across all three brands, the average volume is 1.9k posts, suggesting established influencer marketing investments. COOFANDY has about 3 times as many total posts as AMIRI.
By social platform
COOFANDY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
COOFANDY leads on TikTok and YouTube, while Kith leads on Instagram. The gap is most notable on TikTok, with COOFANDY at 1.9k, Kith at 377, AMIRI at 119 posts. AMIRI's activity is particularly concentrated on Instagram. On TikTok and YouTube, COOFANDY posts far more than AMIRI and Kith.
By geographical market
COOFANDY vs. related brands influencer activity (by country)
Estimated sponsored posts in COOFANDY's top markets
COOFANDY has the highest estimated sponsored-post volume in United States (1.1k posts, 38.4%), India (443 posts, 15.1%), Turkey (252 posts, 8.6%), while Kith has the highest estimated sponsored-post volume in Japan (232 posts, 13.3%), Brazil (85 posts, 4.9%). Looking at United States specifically, the split is COOFANDY at 1.1k posts (38.4%), Kith at 841 posts (48.3%), AMIRI at 413 posts (42.1%). COOFANDY's strength in United States may indicate a home-market focus, while Kith shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- AMIRI's Influencer Marketing Strategy
- Kith's Influencer Marketing Strategy
- Intelligent Change's Influencer Marketing Strategy
- Cold Culture's Influencer Marketing Strategy
- Blissy's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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