Siete Foods Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.9k pieces of influencer content sponsored by Siete Foods over the last 12 months.
This report breaks down where & how Siete Foods invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Siete Foods, see here: Siete Foods influencers.
Influencer activity throughout the year
Siete Foods's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Siete Foods's influencer activity by month
Number of sponsored posts
Siete Foods's influencer output appears relatively consistent throughout the year, averaging about 157 sponsored posts per month. April recorded the highest volume at 213 posts (36% above average), while June was the quietest at 89 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Siete Foods's sponsored influencer collaborations break down by social platform:
- TikTok: 960 posts (51%)
- Instagram: 915 posts (48.6%)
- YouTube: 7 posts (0.4%)
Siete Foods's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Siete Foods.
Here are 3 examples of Siete Foods's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
saratane x Siete Foods
![Instagram post by @saratane for Siete Foods. Caption reads: [...] off summer entertaining season with a....](https://images.od.modash.io/829e944c4ffb1adfc7494595d188041e3ed9bc61)
Influencer bio
private chef & recipe developer in LA 🌶️ This Shit Rocks on Substack✨ @barnaclefoods Kelp Ranch!!! 🧜♀️ 📩 sara@saratane.com
Collaboration metrics
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ninabucksner x Siete Foods
![TikTok post by @ninabucksner for Siete Foods. Caption reads: [...] #glutenfree #figpartner @Siete Foods @Simple....](https://images.od.modash.io/09e9a4f24ddb71bbd1bff7305263e202aff6aa54)
Influencer bio
Making clean eating fun🪩✨ Dallas Hashimotos 🦋 nina@social-alchemists.com
Collaboration metrics
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ktla x Siete Foods
![YouTube post by @ktla for Siete Foods. Caption reads: [...] is celebrating National Taco Day with Siete....](https://images.od.modash.io/2b2a5af2bc36036b22b1dcc8afe91a3c4f0ca895)
Influencer bio
KTLA 5 in Los Angeles covers breaking news, weather and traffic for L.A., Orange, Riverside, San Bernardino and Ventura counties. Serving Southern California since 1947. Watch KTLA for free with the KTLA+ app for Roku, Fire TV, Apple TV and Samsung Smart TV's, and on YouTube TV.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 91.8%
- Carousels: 8.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Siete Foods are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Siete Foods's influencers average views (TikTok)
Based on each influencer's average views per post
With 34.9% of partnerships featuring creators averaging 1K-5K views, Siete Foods's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 27.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (82.1k avg views/post):
healthwithhunter x Siete Foods
![TikTok post by @healthwithhunter for Siete Foods. Caption reads: [...] incredibly nutrient-dense) 2- @Siete Foods....](https://images.od.modash.io/6cc240daab6b01bea107a6e8838951709621cfa1)
Influencer bio
⭐️ NYC | Health Coach 🫐 Grocery Swaps & Tips 📧 healthwithhunter@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.3k avg views/post):
globalglutenfreegal x Siete Foods
![TikTok post by @globalglutenfreegal for Siete Foods. Caption reads: [...] @Ethel’s Baking Co. @MissJonesBakes @Siete....](https://images.od.modash.io/40e912e290826f5ac6f94738372f7cb8363b08a7)
Influencer bio
Foodie with a gluten allergy Food • Travel • Everyday lifestyle 📍Dallas based Globalglutenfreegal@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Siete Foods's repeat partnerships
Out of 1.2k unique influencers in our dataset, 18 of them (1%) posted content for Siete Foods in 3 or more separate calendar months. The most consistent partner is @healthwithhunter, who has collaborated across 10 months with 17 total posts.
Here are 3 examples of Siete Foods's repeat influencer partnerships, with links to the sponsored content.
chefrickmartinez x Siete Foods
![Instagram post by @chefrickmartinez for Siete Foods. Caption reads: [...] #nobakedessert #sietefoods....](https://images.od.modash.io/6dee3b79a271ea0f922f3918ac5d413ed0f3fcfa)
![Instagram post by @chefrickmartinez for Siete Foods. Caption reads: [...] #OscarParty #TacoTuesday #SieteFoods #Queso....](https://images.od.modash.io/25fa66935781c4c24e84f56515fb14114feae492)
![Instagram post by @chefrickmartinez for Siete Foods. Caption reads: [...] and lime in every bite. #SieteFoods....](https://images.od.modash.io/c69c7f1712183d90ab1a5c9dbe33f3143ac9c6d0)
well_withchristina x Siete Foods
![TikTok post by @well_withchristina for Siete Foods. Caption reads: [...] Snacks @CureHydration @Siete Foods....](https://images.od.modash.io/bad1656d15186e9558d9a08388d53d3be5a0b527)
![TikTok post by @well_withchristina for Siete Foods. Caption reads: [...] @LesserEvil Snacks @Siete Foods @Seven....](https://images.od.modash.io/3d3b82c8be04524c8fe26e80646971637b7d0ae1)
![TikTok post by @well_withchristina for Siete Foods. Caption reads: [...] @Jovial Foods @Unreal @Siete Foods @Anti....](https://images.od.modash.io/ecd427e73cf0951acff8492e3687e60727733bb3)
glowfromwithin x Siete Foods
![TikTok post by @glowfromwithin for Siete Foods. Caption reads: [...] #figpartner @MALK Organics @Siete Foods....](https://images.od.modash.io/d26779a2a160cc3c8c0016d06c625fedb808a883)
![TikTok post by @glowfromwithin for Siete Foods. Caption reads: [...] Mills @Alec’s Ice Cream @Siete Foods....](https://images.od.modash.io/6931833b5b5dda4bb1d8d938cf986fb486c93473)
![TikTok post by @glowfromwithin for Siete Foods. Caption reads: [...] #creatorsearchinsights @Siete Foods @Chosen....](https://images.od.modash.io/696a2b8c3de253db08ff01b108903390fb26ebd0)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Siete Foods had the most influencer activity. 80.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (4.5%)
- United Kingdom (3.7%)
- Mexico (2.4%)
Siete Foods's influencer activity by market
Here is another example of Siete Foods collaborating with an influencer in United States.
peyton.koch x Siete Foods
![TikTok post by @peyton.koch for Siete Foods. Caption reads: [...] World @Starbucks @TJ Maxx @Carote USA @Siete....](https://images.od.modash.io/4ca20a55182a82324ddfd4fe2a23a7717fdb899b)
Siete Foods's influencer activity vs. related brands
Siete Foods overlaps with Chomps and Graza in better-for-you grocery staples, competing for health-conscious consumers driven by recipe creators, pantry hauls, and ingredient-led storytelling.
Total influencer content
Siete Foods vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Siete Foods leads with 1.9k sponsored posts, marginally ahead of Chomps (1.9k posts) and Graza (991 posts). Across all three brands, the average volume is 1.6k posts, suggesting established influencer marketing investments.
By social platform
Siete Foods vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Siete Foods leads on TikTok, while Chomps has the most activity on Instagram and Graza has the most activity on YouTube. The gap is most notable on TikTok, with Siete Foods at 960, Chomps at 845, Graza at 247 posts. Graza has many more YouTube posts than Siete Foods and Chomps.
By geographical market
Siete Foods vs. related brands influencer activity (by country)
Estimated sponsored posts in Siete Foods's top markets
Chomps leads in United States with 1.6k posts (84.2%), while Siete Foods has the highest estimated sponsored-post volume in Canada (85 posts, 4.5%), United Kingdom (70 posts, 3.7%). Looking at United States specifically, the split is Chomps at 1.6k posts (84.2%), Siete Foods at 1.5k posts (80.4%), Graza at 788 posts (79.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Chomps's Influencer Marketing Strategy
- Graza's Influencer Marketing Strategy
- Madam Glam's Influencer Marketing Strategy
- VWB's Influencer Marketing Strategy
- Yomoment's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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