We analyzed 1.9k pieces of influencer content sponsored by Siete Foods over the last 12 months.
This report breaks down where & how Siete Foods invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Siete Foods, see here: Siete Foods influencers.
Siete Foods's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Siete Foods's influencer output appears relatively consistent throughout the year, averaging about 156 sponsored posts per month. May recorded the highest volume at 192 posts (23% above average), while February was the quietest at 107 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Siete Foods's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Siete Foods.
Here are 3 examples of Siete Foods's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Eat thoughtfully, live joyfully.🍴#f52community @home52 Hit the link below to get the recipes and shop our feed. ⤵︎
Collaboration metrics
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Influencer bio
New Orleans SC: cblue12 FOODIE + TRAVEL 💌Calley@poppycreators.co
Collaboration metrics
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Influencer bio
KTLA 5 in Los Angeles covers breaking news, weather and traffic for L.A., Orange, Riverside, San Bernardino and Ventura counties. Serving Southern California since 1947. Watch KTLA for free with the KTLA+ app for Roku, Fire TV, Apple TV and Samsung Smart TV's, and on YouTube TV.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Siete Foods are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Siete Foods's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (9.4k avg views/post):
Influencer bio
Occupational therapist living clean 🍃 Nontoxic product swaps made simple ⬇️ Discount codes & nontoxic swaps
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (6.2k avg views/post):
Influencer bio
📍 austin, tx eats, sips & side quests ✨ 📸 @kkirbyphotography 💌 collabs + pr → contentwithkylee@gmail.com
Collaboration metrics
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Out of 1.2k unique influencers in our dataset, 12 of them (1%) posted content for Siete Foods in 3 or more separate calendar months. The most consistent partner is @healthwithhunter, who has collaborated across 11 months with 16 total posts.
Here are 3 examples of Siete Foods's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Siete Foods had the most influencer activity. 80.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Siete Foods collaborating with an influencer in United States.
Siete Foods plays in better-for-you grocery and snack staples, where Chomps and Kodiak Cakes similarly compete for health-minded shoppers and use recipe and lifestyle influencers to drive trial.
Total sponsored posts tracked (last 12 months)
Siete Foods leads with 1.9k sponsored posts, marginally ahead of Chomps (1.9k posts) and Kodiak Cakes (180 posts). Across all three brands, the average volume is 1.3k posts, suggesting established influencer marketing investments. Siete Foods and Chomps have similar total post counts, while Kodiak Cakes has far fewer posts overall.
Sponsored posts by platform
Siete Foods leads on TikTok, while Chomps has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Siete Foods at 921, Chomps at 722, Kodiak Cakes at 0 posts. Kodiak Cakes's activity is particularly concentrated on Instagram. Kodiak Cakes has no posts on TikTok or YouTube, while Siete Foods and Chomps are active on both.
Estimated sponsored posts in Siete Foods's top markets
Chomps has the highest estimated sponsored-post volume in United States (1.5k posts, 82%), Canada (84 posts, 4.5%), United Kingdom (75 posts, 4%), suggesting a North America focus. Looking at United States specifically, the split is Chomps at 1.5k posts (82%), Siete Foods at 1.5k posts (80.4%), Kodiak Cakes at 149 posts (82.7%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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