February 18, 2026

Chāmpo Haircare Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 577 pieces of influencer content sponsored by Chāmpo Haircare over the last 12 months.

This report breaks down where & how Chāmpo Haircare invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Chāmpo Haircare, see here: Chāmpo Haircare influencers.

Influencer activity throughout the year

Chāmpo Haircare's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The two charts below show month-by-month data for:

  • Total sponsored posts tracked
  • Total views those posts generated
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Chāmpo Haircare's influencer activity by month

Number of sponsored posts

30Jan11Feb6Mar8Apr8May73Jun180Jul64Aug25Sep72Oct65Nov35Dec

Chāmpo Haircare's sponsored post volume appears to trend upward over the 12-month period, rising from 30 posts in January to 35 in December. The peak month, July, reached 180 posts, 275% higher than the monthly average of 48.

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Chāmpo Haircare's influencer activity by month (views)

Total views on sponsored video posts

119.1kJan583.2kFeb479.7kMar938.3kApr739.8kMay763.4kJun1.2MJul410.5kAug7.4MSep640.5kOct1.2MNov637.6kDec

September generated the most views at 7.4M, while January recorded the least at 119.1k. Across all tracked posts in the 12-month window, average views per post were 26.1k. Interestingly, the highest-view month (September) does not align with peak post volume (July), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @lornaluxe, generated 7.1M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Chāmpo Haircare's sponsored influencer collaborations break down by social platform:

  • Instagram: 524 posts (90.8%)
  • TikTok: 52 posts (9%)
  • YouTube: 1 posts (0.2%)
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Chāmpo Haircare's influencer activity by platform

Share of sponsored content by social network

524Instagram52TikTok1YouTube

Instagram influencer marketing is a clear focus for Chāmpo Haircare.

Here are 3 examples of Chāmpo Haircare's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

negaska x Chāmpo Haircare

negaska
@negaska
01 Nov, 25
584.5k
Healthy, longer and shinier hair ✨ It all starts with the right ritual 🤍 I’ve been using the @champohaircare Growth Seeum and it’s honestly a game-changer for stronger, nourished roots and smoother strands 💆‍♀️💫 No rinse, no fuss, just light, silky texture and visible results 🌿 Use my code NEGASKA10 for 10% off your order *Collaboration Commerciale #haircareroutine #champohaircare #hairserum #healthyhairjorney #crueltyfreebeauty #veganhaircare #GRWM #blonde

Influencer bio

Parisian Lifestyle | UGC creator 💌negareh.owji@gmail.com 📍Paris

Collaboration metrics

Post views 584.5k
Post EMV $17.5k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

lornaluxe x Chāmpo Haircare

lornaluxe
@lornaluxe
14 Sep, 25
7.1M
762.5k
We move house tomorrow Spend the night with us, John’s whipped up a storm for tea and there’s a 99% chance of gogglebox… gonna really miss this place My night time routine is: Elemis pro collagen cleansing balm in neroli and @Beauty Pie japanfusion cream cleanser @Dermalogica UK daily microfoliant @LANEIGE UK lip sleeping mask in vanilla @Lancôme genefique ultimate serum @Elizabeth Arden Official HPR ceramide capsules @Kiehl's Since 1851 eye treatment with avocado @ELEMIS UKI pro collagen night cream @UKLASH eye serum @CHĀMPO pitta growth hair serum Admentions

Influencer bio

@lornaluxe on insta lorna@ightalent.com 🇬🇧 UK

Collaboration metrics

Post views 7.1M
Post EMV $180.1k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Myover50fashionlife x Chāmpo Haircare

Myover50fashionlife
@Myover50fashionlife
07 Aug, 25
3.8k
229
Use code CLEANSER for early access to MERIT's new Great Skin Cleanser: https://www.meritbeauty.com/anniem & get up to 15% off exclusive discounted sets! I am sharing my current favourites, clothes, makeup and accessories. This video is kindly sponsored by Merit Beauty. Some links are commission links to support my channel. Some items were previously gifted. As an Amazon Associate I earn from qualifying purchases. 👉Here are the other items mentioned WEARING AMAZON BLOUSE UK https://amzn.to/4lc5pR0 USA CANADA SCANDIVIA https://amzn.to/46I4T9Z BRAS - I’VE FOUND OYSTER PINK IS THE BEST COLOUR FOR ME UNDER WHITE. UK https://amzn.to/3TZcQzX https://amzn.to/3TNNnJX https://amzn.to/44u2SNj STORE USA https://amzn.to/4lgFxnY https://amzn.to/4kqpwe4 https://amzn.to/4eGGUtV https://amzn.to/4lD8FFH STORE Canada, France, Germany, Italy, Netherlands, Poland, Spain and Sweden https://amzn.to/4lgFxnY https://amzn.to/4kqpwe4 https://amzn.to/4eGGUtV QUILTED TOTE BAG IN ASSORTED COLOURS discount code is ANNIE10 mdsh.io/serendipity-9 BOAT NECK T UK https://go.shopmy.us/p-20752057 USA https://go.shopmy.us/p-20752069 SHORT SMOCKED SLEEVE TOP UK https://go.shopmy.us/p-20752019 USA https://go.shopmy.us/p-20752028 RAFATA EARRINGS UK https://amzn.to/3UO2inz USA https://amzn.to/3UMLihu CANADA https://amzn.to/3UMLihu VATA SHAMPOO AND CONDITIONER FOR DRY HAIR https://www.champohaircare.com/discou... AND USE CODE ANNEMARIE10 ZSISKA BEADS Annemarie10 for discount https://zsiska.com/annemarie SHORT SMOCKED SLEEVE TOP SHOWN IN TICKLED PINK UK https://go.shopmy.us/p-20752019 USA https://go.shopmy.us/p-20752028 ------------------------------------------------------------------- Check out my website which is up to date with items in the shops now! https://shopmy.us/shop/myover50fashio... -------------------------------------------------------------------- CANADA https://myshop.klarna.com/c/PpvA4n7 AUSTRALIA https://myshop.klarna.com/c/xq5xkWp USA https://myshop.klarna.com/c/DNl1dX7 UK https://myshop.klarna.com/c/2NzA8Jq --------------------------------------------------------------------- SUBSCRIBE then "ring the bell" you'll receive a notice each time I post a new video. I upload new videos every SUNDAY. ---------------------------------------------------------------------- Here are the ways you can follow me for more ideas and help me build our community ☕Buy me a coffee https://www.buymeacoffee.com/myover50... 👍Follow me on Instagram! @My_over50fashion_life 👗Visit my website for latest fashion picks suitable for women over 50 https://shopmy.us/shop/myover50fashio... 👗LTK site https://www.shopltk.com/explore/MyOve... 👜Amazon storefront in clothing section . As an Amazon Associate I earn from qualifying purchases. UK https://www.amazon.co.uk/shop/myover5... USA https://www.amazon.com/shop/myover50f... ---------------------------------------------------------------------- Images utilised under Fair Use for commentary and education. Copyright Disclaimer under section 107 of the Copyright Act of 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research. This channel makes no claim of ownership over any of the movies, songs, photos, or graphics included in the video; they are all the property of their respective owners. DISCLAIMER I use affiliate links, which means I earn a small commission if you make a purchase through them—this doesn’t affect the price you pay. Thank you for supporting me! Some items featured may be gifted by brands, but I only showcase products I genuinely love. Unless otherwise stated, I’m under no obligation to promote any of these pieces. #fashionover50 #myover50fashionlife #styleover50 #over50fashion #Effortlessstyle #casualoutfits ⏰ TIME STAMPS ⏰ 00:00 FAVOURITE SUMMER AUTUMN THINGS FOR WOMEN OVER 60 00:27 WHITE COTTON BRODERIE ANGLAIS BOUSE AMAZON 00:49 GRWM WITH MERIT BEAUTY 05:17 FAVOURITE BRA 06:59 FAVOURITE SUMMER TOTE BAG 07:57 FAVOURITE BOAT NECK T - NEW COLOUR 08:35 MY RAFFIA EARRINGS 09:21 CHAMPO DRY HAIR VATA SHAMPOO & CONDITIONER 10:59 BLISS BEADS 12:07 BODEN TICKLED PINK SLEEVED T SHIRT

Influencer bio

The home of Fashion over 50 for casual women. I am passionate that women over 50 remain relevant by looking stylish over 50. I believe we all have value regardless of our age and aim to bring you that confidence through your outfits.

Collaboration metrics

Post views 3.8k
Post EMV $135

Get a free trial to find more data on influencer audiences, performance, and collaborations.

If you break this down further by content type on Instagram, this is what it looks like:

  • Reels: 93.1%
  • Posts: 6.9%

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

For their top social platform (Instagram), here is a breakdown of the type of influencers Chāmpo Haircare are collaborating with, by audience size.

Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.

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Chāmpo Haircare's influencers average views (Instagram)

Based on each influencer's average views per post

<1K15.5%
1K-5K53.3%
5K-10K9.5%
10K-50K15.7%
50K-100K3.7%
100K-500K2.1%
500K+0.2%

With 53.2% of partnerships featuring creators averaging 1K-5K views, Chāmpo Haircare's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (132.7k avg views/post):

sarahhashcroft x Chāmpo Haircare

sarahhashcroft
@sarahhashcroft
27 Apr, 25
105.8k
I have been on one hell of a hair journey over the years and I now have a cocktail of things to keep my hair healthy. One of which is the @champohaircare Pitta Growth Serum. This serum is great for hair loss, stress-induced, or general hair shedding and I have noticed a massive reduction in my daily hair shedding since using this serum. As I always say with anything hair loss related consistency matters, so be sure to use daily for the optimum results 👏🏼 ad

Influencer bio

Chief Design Director @ohpolly ✨

Collaboration metrics

Post views 105.8k
Post EMV $3.2k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (8.9k avg views/post):

sstrange x Chāmpo Haircare

sstrange
@sstrange
02 Jun, 25
15.5k
363
Anyone else feeling this way? 🫶 buuut better hair = better mood 🙈 I try really hard to work on my inner self so my outer appearance doesn’t weigh too heavily on my emotions BUT let’s be real, a bit of makeup and hairstyling does make a difference to how I feel on the inside! I’ve been feeling fragile recently, not good enough in so many aspects of my life, but fake it til I make it has served me well this far so I’m taking that attitude into motherhood with me 😂👏💕 So I didn’t have time to do anything to my hair this weekend and I woke up to a birds nest 🫠 I much prefer to smooth my hair then heatless curl, the results are better! But I’m kind of liking this fluffy 70s result!? Heatless curlers are @eternalmusehair Makeup is @merit (my faaaaaaave) @pradabeauty & @hourglasscosmetics Using @champohaircare for my pp hair loss (this stuff is magic) & a little spritz of @eden_perfumes_vegan to finish 💃 ad/pr included #heatlesscurls #newmum #postpartumhairloss #postpartumhair #selflove

Influencer bio

your grey haired bestie 🪩 healthy hair tips • real talk 💌 alice@theaqcagency.com 🇬🇧 currently 🇹🇭 shop my faves ↓

Collaboration metrics

Post views 15.5k
Post EMV $502

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Chāmpo Haircare's repeat partnerships

Out of 504 unique influencers in our dataset, 9 of them (2%) posted content for Chāmpo Haircare in 3 or more separate calendar months. The most consistent partner is @alyshadevon, who has collaborated across 5 months with 5 total posts.

Here are 3 examples of Chāmpo Haircare's repeat influencer partnerships, with links to the sponsored content.

alyshadevon x Chāmpo Haircare

alyshadevon
@alyshadevon
31 Dec, 25
138.5k
2.3k
AD I gave birth to a baby yeti a year ago🎀 The barnet is impressive, so today we’re de-yetifying both my daughter’s hair and mine. Sharing my hero hair care products from @champohaircare that I’ve used for nearly a year now (on my hair, not hers!) You can use my code ALYSHAD15 for 15% off ✨ #hairheroproducts #champopartner #postpartumhair #haircareroutine
alyshadevon
@alyshadevon
09 Apr, 25
92.9k
1.6k
They say hair holds memories and mine apparently was holding so many that it started falling out postpartum, so I’ve been using @champohaircare Pitta Hair Growth Serum over the past 8 weeks and this is how it’s going. Use my code ALYSHA15 to save yourself 15% #AD #champo #pittagrowthserum #postpartumhairloss #firsttimemum #2under2 #vlog #storytime #babies #newbornbaby
alyshadevon
@alyshadevon
30 Jun, 25
92.5k
1.2k
Postpartum blessed me with bald patches, so I’ve been using @champohaircare Pitta Hair Growth Serum for 13 weeks now and I cannot tell you how happy I am with the results. Use my code ALYSHAR15 to save yourself 15% #AD #champo #pittagrowthserum #postpartumhairloss #firsttimemum #2under2 #vlog #storytime #babies #newbornbaby

alyshadevon x Chāmpo Haircare

alyshadevon
@alyshadevon
18 Feb, 25
114.5k
3.1k
I was completely humbled today by my postpartum hair loss, so I’m going to be putting @CHĀMPO Pitta Hair Growth Serum to the test over the next few months to see if I can secure a barnett as good as my newborn daughters #AD #champo #pittagrowthserum #postpartumhairloss #firsttimemum #2under2 #vlog #storytime #babies #newbornbaby
alyshadevon
@alyshadevon
31 Dec, 25
72.3k
4k
AD I gave birth to a baby yeti a year ago🎀 The barnet is impressive, so today we’re de-yetifying both my daughter’s hair and mine. Sharing my hero hair care products from @CHĀMPO that I’ve used for nearly a year now (on my hair, not hers!) You can use my code ALYSHAD15 for 15% off ✨ #hairheroproducts #champopartner #postpartumhair #haircareroutine
alyshadevon
@alyshadevon
30 Jun, 25
51.5k
2.5k
Postpartum blessed me with bald patches, so I’ve been using @CHĀMPO Pitta Hair Growth Serum for 13 weeks now and I cannot tell you how happy I am with the results. Use my code ALYSHAR15 to save yourself 15% #AD #champo #pittagrowthserum #postpartumhairloss #firsttimemum #2under2 #vlog #storytime #babies #newbornbaby

jodiewood_ x Chāmpo Haircare

jodiewood_
@jodiewood_
29 Oct, 25
75.8k
I’ve officially locked down the perfect hair care routine, especially great if you’re regrowing everything you lost post partum! 5 months of my @champohaircare journey and the growth speaks for itself! My discount code is JODIEW15 I started using the Pitta Growth Serum back at Easter time, once a day on damp or dry hair and it’s made the biggest difference. It’s not oily and doesn’t leave a residue which is super important to me! I also love the Chāmpo Vata Shampoo & Conditioner which has made my dry hair so much healthier looking too. The Styling Cream is great for smoothing any frizz without weighing my hair down which I love! AD
jodiewood_
@jodiewood_
19 May, 25
65.2k
My postpartum hair loss journey month 2! I had a baby nearly 4 months ago which means my hair loss is about to peak! To retain the hair I have while also boosting new growth I’ve been religiously using the Pitta Growth Serum from @champohaircare , it’s clinically proven to deliver results and was developed by leading tricologists! I have a discount code that’s JODIE15 & I’ll keep you updated on how my growth continues but so far so good! If you’re in Ireland, it’s available in @officialbrownthomas too! AD
jodiewood_
@jodiewood_
30 Jun, 25
54.2k
4 months post partum and I genuinely feel so happy with my hair because of this routine. Chämpo products are split into three ranges, named after the three Ayurvedic Doshas: Vata, Pitta and Kapha so you can take a quick quiz on their website to find out which one best fits you and tailor a routine to support it which is so fun. I go between the balancing and hydrating systems depending on how my hair feels. The Pitta Growth Serum has become part of my daily routine and I think the consistency has paid off as this is my hair after having it cut last week. My code if you’d like to try it is JODIE15✨AD

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

In our dataset, United Kingdom is where Chāmpo Haircare had the most influencer activity. 41.7% of their live influencer content in the last 12 months was posted by British influencers.

Based on the percentage of influencer content per market, other important markets include:

  • United States (15.6%)
  • Italy (9.7%)
  • France (4.6%)
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Chāmpo Haircare's influencer activity by market

United Kingdom41.7%
United States15.6%
Italy9.7%
France4.6%
India4.1%
Other24.3%

Here is another example of Chāmpo Haircare collaborating with an influencer in United Kingdom.

fleurdeforce x Chāmpo Haircare

fleurdeforce
@fleurdeforce
29 Aug, 25
195.3k
2.4k
ad. I’ve never had so many DM’s about a topic than when I first shared I was struggling with hair loss / thinning. It’s so gutting and embarrassing as a woman - but one positive is that it really motivated me to stay consistent with my hair care and supplement routine - because it takes tiiiime to see a change! Over a year later I’m seeing huge progress in my hair health and regrowth - and a big part of that has been thanks to my @ChampoHaircare Pitta Growth serum. I’m beyond excited to share that I’m now an ambassador for Champo (A collaboration I’m truly proud of as I was first and foremost, a customer of theirs) If you’re struggling with hair loss or thinning - know that you’re not alone!

Chāmpo Haircare's influencer activity vs. related brands

Chāmpo Haircare competes in scalp and hair growth/health, making VEGAMOUR and BondiBoost close competitors that also win through creator testimonials, routines, and visible results messaging.

Total influencer content

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Chāmpo Haircare vs. related brands influencer activity

Total sponsored posts tracked (last 12 months)

Chāmpo Haircare
VEGAMOUR
BondiBoost
5776202.5k

BondiBoost leads with 2.5k sponsored posts, significantly outpacing VEGAMOUR (620 posts) and Chāmpo Haircare (577 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments. BondiBoost has several times more total posts than Chāmpo Haircare and VEGAMOUR.

By social platform

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Chāmpo Haircare vs. related brands influencer activity (by social platform)

Sponsored posts by platform

Chāmpo Haircare
VEGAMOUR
BondiBoost
524147130524502.3k1234InstagramTikTokYouTube

Chāmpo Haircare leads on Instagram, while BondiBoost has the most activity on TikTok and VEGAMOUR has the most activity on YouTube. The gap is most notable on TikTok, with BondiBoost at 2.3k, VEGAMOUR at 450, Chāmpo Haircare at 52 posts. Chāmpo Haircare's activity is particularly concentrated on Instagram. BondiBoost has far more TikTok posts than the others, while Chāmpo Haircare has far more Instagram posts than the others.

By geographical market

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Chāmpo Haircare vs. related brands influencer activity (by country)

Estimated sponsored posts in Chāmpo Haircare's top markets

Chāmpo Haircare
VEGAMOUR
BondiBoost
24143302904001.5k5600United KingdomUnited StatesItaly

BondiBoost has the highest estimated sponsored-post volume in United States (1.5k posts, 59.6%), United Kingdom (302 posts, 12.3%), Australia (288 posts, 11.7%), while Chāmpo Haircare leads in Italy with 56 posts (9.7%), while VEGAMOUR leads in Canada with 33 posts (5.3%). Looking at United States specifically, the split is BondiBoost at 1.5k posts (59.6%), VEGAMOUR at 400 posts (64.5%), Chāmpo Haircare at 90 posts (15.6%).

Read more influencer strategy breakdowns

Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:

Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:

FAQ
Frequently asked questions
What type of influencer content does Chāmpo Haircare sponsor most?
Chāmpo Haircare's top social channel for sponsored influencer content is Instagram (90.8% of their total content). On Instagram, Reels are their most-sponsored format, accounting for the majority of their sponsored Instagram content.
Do Chāmpo Haircare use discount codes in their influencer collabs?
Yes, there are at least some influencer posts sponsored by Chāmpo Haircare that contain discount codes. Here is one example, where "KEARAXPX10" is visible in the caption.
Which influencers does Chāmpo Haircare collaborate with?
Some of Chāmpo Haircare's recent partnerships include @alyshadevon, @alyshadevon, @jodiewood_, @_pretty_peony_, @roseanddelight. You can see list of Chāmpo Haircare influencers here.

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