Chāmpo Haircare Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.4k pieces of influencer content sponsored by Chāmpo Haircare over the last 12 months.

This report breaks down where & how Chāmpo Haircare invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Chāmpo Haircare, see here: Chāmpo Haircare influencers.

Influencer activity throughout the year

Chāmpo Haircare's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Chāmpo Haircare's sponsored post volume appears to trend upward over the 12-month period, rising from 96 posts in January to 85 in December. The peak month, July, reached 339 posts, 190% higher than the monthly average of 117.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Chāmpo Haircare's sponsored influencer collaborations break down by social platform:

• Instagram: 1.2k posts (88.3%)
• TikTok: 164 posts (11.7%)

Instagram influencer marketing is a clear focus for Chāmpo Haircare.

Here are 2 examples of Chāmpo Haircare's recent sponsored collaborations (one each for Instagram, TikTok).

negaska x Chāmpo Haircare

negaska

@negaska

01 Nov, 25

584.7k

Healthy, longer and shinier hair ✨ It all starts with the right ritual 🤍 I’ve been using the @champohaircare Growth Seeum and it’s honestly a game-changer for stronger, nourished roots and smoother strands 💆‍♀️💫 No rinse, no fuss, just light, silky texture and visible results 🌿 Use my code NEGASKA10 for 10% off your order *Collaboration Commerciale #haircareroutine #champohaircare #hairserum #healthyhairjorney #crueltyfreebeauty #veganhaircare #GRWM #blonde

Influencer bio

Parisian Lifestyle | UGC creator 💌negareh.owji@gmail.com 📍Paris

Collaboration metrics

Post views584.7k

Post EMV $17.5k

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lornaluxe x Chāmpo Haircare

lornaluxe

@lornaluxe

16 Dec, 25

267k

6.8k

Full of a cold let’s have a natter Lip balm is @LANEIGE UK Hair drops are @CHĀMPO 15% off code is 15LORNA Podcast I’m on is @spill pod Admentions

Influencer bio

@lorna on insta lorna@ightalent.com 🇬🇧 UK

Collaboration metrics

Post views267.0k

Post EMV $5.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 47.8% of partnerships featuring creators averaging 1K-5K views, Chāmpo Haircare's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (168.1k avg views/post):

carasuthers x Chāmpo Haircare

carasuthers

@carasuthers

26 Oct, 25

67.3k

385

ad @champohaircare has been my hair non negotiable for over a year and I’ve managed to get you a discount code too! If you are new to Champo then I would start with the Pitta growth serum. It is incredible (and has won loads of awards, so don’t just take my word for it). I swear being consistent has been the only reason my hair survives the everyday heat and highlights. Use my code CARAS15 for 15% off sitewide!

Influencer bio

Founder @striidestudio 🧦 Outfit ideas, Beauty and Running. 🤎 Fashion in my 40’s. Work with me - pippa@finerymedia.com

Collaboration metrics

Post views67.3k

Post EMV $2.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (7.7k avg views/post):

pamdochair x Chāmpo Haircare

pamdochair

@pamdochair

18 Jun, 25

11.1k

251

@champohaircare discount code PAMELA10 to save money 🤍 Focussing on growing my hair thicker and stronger I use @champohaircare The Pitta Growth Serum is a daily use light serum formulated to thicken, volumise and strengthen hair As hairdressers we see clients worry more and more about hair loss. Hair loss from hormonal changes, postpartum, weight loss, stress and just natural aging are all worrying and upsetting @champohaircare offers a wonderful programme where each customer is diagnosed with the correct products to start their hair care and growth journey #ad

Influencer bio

Bridal Hair Expert Campaigns •Shoots •Educator Glasgow London LFTFPAMDOCHAIR @lookfantastic Contact: pamdochair@gmail.com Paul❤️Tyler🩷

Collaboration metrics

Post views11.1k

Post EMV $358

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Chāmpo Haircare's repeat partnerships

sstrange x Chāmpo Haircare

sstrange

@sstrange

02 Mar, 26

148.2k

2.3k

comment LINK for my fave heatless curlers (so soft, so easy and they stay put) 🤎 and they’re on offer atm AND you can get an extra ££ off with code SSTRANGE 🥰 I lovvvve being a mum, but these slow moments alone getting ready in the morning? bliss ✨ @merit blush & lipstick @champohaircare perfecting hair cream @hairbysammcknight hairspray @slipsilkpillowcase scrunchies ad/aff #heatlesshair #toddlermumlife #meritbeauty

sstrange

@sstrange

14 Feb, 26

142.3k

2.3k

I’ve been using @champohaircare for years and the vata shampoo and conditioner is my GO TO to keep my hair naturally dry hair manageable and the hair growth serum results are just wow, 18 months pp my hair might be the best it’s ever been!? 👀 use SSTRANGE10 for 10% off champo.com or comment HAIR and ill send you the link and the exact products I use 😘 (I’m so happy to have this code for you so that you can try it if you haven’t already, I reccommend this in my DMs daily!) ad/aff #hairgrowth #postpartumhair #healthyhair

sstrange

@sstrange

02 Jun, 25

17.2k

376

Anyone else feeling this way? 🫶 buuut better hair = better mood 🙈 I try really hard to work on my inner self so my outer appearance doesn’t weigh too heavily on my emotions BUT let’s be real, a bit of makeup and hairstyling does make a difference to how I feel on the inside! I’ve been feeling fragile recently, not good enough in so many aspects of my life, but fake it til I make it has served me well this far so I’m taking that attitude into motherhood with me 😂👏💕 So I didn’t have time to do anything to my hair this weekend and I woke up to a birds nest 🫠 I much prefer to smooth my hair then heatless curl, the results are better! But I’m kind of liking this fluffy 70s result!? Heatless curlers are @eternalmusehair Makeup is @merit (my faaaaaaave) @pradabeauty & @hourglasscosmetics Using @champohaircare for my pp hair loss (this stuff is magic) & a little spritz of @eden_perfumes_vegan to finish 💃 ad/pr included #heatlesscurls #newmum #postpartumhairloss #postpartumhair #selflove

alyshadevon x Chāmpo Haircare

alyshadevon

@alyshadevon

31 Dec, 25

138.8k

2.3k

AD I gave birth to a baby yeti a year ago🎀 The barnet is impressive, so today we’re de-yetifying both my daughter’s hair and mine. Sharing my hero hair care products from @champohaircare that I’ve used for nearly a year now (on my hair, not hers!) You can use my code ALYSHAD15 for 15% off ✨ #hairheroproducts #champopartner #postpartumhair #haircareroutine

alyshadevon

@alyshadevon

07 Mar, 26

126k

1.3k

Ad of all the things I’ve done to myself and THIS is what actually made my hair fall out so I saved it with this. You can use my code ALYSHAD15 for 15% off of @champohaircare products #postpartumhairloss #champo #haircare

alyshadevon

@alyshadevon

30 Jun, 25

94.1k

1.2k

Postpartum blessed me with bald patches, so I’ve been using @champohaircare Pitta Hair Growth Serum for 13 weeks now and I cannot tell you how happy I am with the results. Use my code ALYSHAR15 to save yourself 15% #AD #champo #pittagrowthserum #postpartumhairloss #firsttimemum #2under2 #vlog #storytime #babies #newbornbaby

_pretty_peony_ x Chāmpo Haircare

_pretty_peony_

@_pretty_peony_

14 Jul, 25

1.1k

𝓒𝓱𝓪𝓶𝓹𝓸 𝓗𝓪𝓲𝓻𝓬𝓪𝓻𝓮 I was so excited when @champohaircare kindly sent me their haircare gift set to try . Champo haircare is based on the concept of ancient practice of cleansing, soothing and massaging the head and hair. They are made from more than 98% naturally derived ingredients. They are silicone and sulphate free too. They have a special hair quiz to determine your hair Dosha - Vata , Pitta or Kapha and an ideal Champo wash & care system for your specific hair needs . I got my Dosha specific Kapha haircare shampoo and conditioner along with the Pitta growth serum . They smell amazing and feels like a spa treatment at home . Use the discount code PRETTYPEONY10 when you shop their products . . . . . #AD #champohaircare #champo #ａｅｓｔｈｅｔｉｃ #aesthetically #aestheticpost #haircareroutine #haircare #ukmummyblogger #ukmumsquad #ukmum #hairoiling #haircarebrand #hairproducts #

_pretty_peony_

@_pretty_peony_

10 Nov, 25

1k

𝓒𝓱𝓪𝓶𝓹𝓸 𝓗𝓪𝓲𝓻𝓬𝓪𝓻𝓮 I was kindly gifted the Pitta growth serum trio by @champohaircare .This advanced trichological serum harnesses Caffeine, Creatine and Ayurvedic Haritaki Extract to invigorate the scalp and promote healthier hair growth. It’s been tested and found to show improvements to hair thickness within 12 weeks . I am now focused on trying them for three months sincerely . I will share my experience of using it and also the results soon . Use the discount code PRETTYPEONY10 when you shop their products . . . . . #AD #champohaircare #champo #ａｅｓｔｈｅｔｉｃ #aesthetically #aestheticpost #haircareroutine #haircare #ukmummyblogger #ukmumsquad #ukmum #hairoiling #haircare

_pretty_peony_

@_pretty_peony_

05 Feb, 26

907

𝐂𝐡𝐚𝐦𝐩𝐨 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 🧡 I have been using @champohaircare for a couple of months now . I have used two bottles of the champo serum so far . I’m onto the third bottle now . My hair has changed in its nature, it isn’t dry and frizzy anymore . The shampoo and conditioner helped in this transformation too . My hairfall has reduced a lot , there isn’t a big difference in the hair density as of now. I’m really looking forward to some new hair growth soon ! Have you tried @champohaircare range ?! Use the code PRETTYPEONY10 to get a discount on purchase ! . . . . . AD #champohaircare #haircareroutine #champogrowthserum #ukmumsquad #aestheticpost

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (15.1%)
• Italy (13.6%)
• France (5%)

Here is another example of Chāmpo Haircare collaborating with an influencer in United Kingdom.

fleurdeforce x Chāmpo Haircare

fleurdeforce

@fleurdeforce

29 Aug, 25

196.5k

2.4k

ad. I’ve never had so many DM’s about a topic than when I first shared I was struggling with hair loss / thinning. It’s so gutting and embarrassing as a woman - but one positive is that it really motivated me to stay consistent with my hair care and supplement routine - because it takes tiiiime to see a change! Over a year later I’m seeing huge progress in my hair health and regrowth - and a big part of that has been thanks to my @ChampoHaircare Pitta Growth serum. I’m beyond excited to share that I’m now an ambassador for Champo (A collaboration I’m truly proud of as I was first and foremost, a customer of theirs) If you’re struggling with hair loss or thinning - know that you’re not alone!

Chāmpo Haircare's influencer activity vs. related brands

Chāmpo Haircare competes with Living Proof and IGK Hair in premium haircare, where influencer strategy is dominated by routine education, results-led testimonials, and salon-quality positioning.

Total influencer content

IGK Hair leads with 7.8k sponsored posts, notably outpacing Living Proof (6.2k posts) and Chāmpo Haircare (1.4k posts). Across all three brands, the average volume is 5.1k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, Living Proof leads on Instagram and YouTube and IGK Hair leads on TikTok. The gap is most notable on TikTok, with IGK Hair at 7.8k, Living Proof at 3.6k, Chāmpo Haircare at 164 posts. Chāmpo Haircare's activity is particularly concentrated on Instagram. IGK Hair has far more TikTok posts than Chāmpo Haircare and Living Proof, while it has no Instagram posts in this comparison.

By geographical market

IGK Hair has the highest estimated sponsored-post volume in United States (6.5k posts, 83.6%), Canada (478 posts, 6.1%), Philippines (376 posts, 4.8%), suggesting a North America focus, while Living Proof has the highest estimated sponsored-post volume in United Kingdom (783 posts, 12.7%), India (228 posts, 3.7%), while Chāmpo Haircare leads in Italy with 191 posts (13.6%). Looking at United States specifically, the split is IGK Hair at 6.5k posts (83.6%), Living Proof at 3.9k posts (62.8%), Chāmpo Haircare at 212 posts (15.1%).