TrueSeaMoss Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 7.1k pieces of influencer content sponsored by TrueSeaMoss over the last 12 months.
This report breaks down where & how TrueSeaMoss invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TrueSeaMoss, see here: TrueSeaMoss influencers.
Influencer activity throughout the year
TrueSeaMoss's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
TrueSeaMoss's influencer activity by month
Number of sponsored posts
TrueSeaMoss's sponsored post volume appears to trend upward over the 12-month period, rising from 647 posts in January to 1.2k in December. The peak month, September, reached 1.3k posts, 122% higher than the monthly average of 590.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TrueSeaMoss's sponsored influencer collaborations break down by social platform:
- TikTok: 7.1k posts (100%)
TrueSeaMoss's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for TrueSeaMoss.
Here are 1 examples of TrueSeaMoss's recent sponsored collaborations (one each for TikTok).
faith.robertsonnn x TrueSeaMoss
![TikTok post by @faith.robertsonnn for TrueSeaMoss. Caption reads: [...] minerals for all ur systems ☺️🤌🏼💥✨....](https://images.od.modash.io/a7edfec4d22f7e64cc648998aa2494c2e6ce916f)
Influencer bio
LEAD WITH LOVE ✝️🌞🏋🏼♀️❤️🔥 @Legion Supplements $CODE: FaithR
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.2%
- Carousels: 6.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers TrueSeaMoss are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
TrueSeaMoss's influencers average views (TikTok)
Based on each influencer's average views per post
With 79.4% of partnerships featuring creators averaging <1K views, TrueSeaMoss's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (613.7k avg views/post):
_vickeycathey x TrueSeaMoss
![TikTok post by @_vickeycathey for TrueSeaMoss. Caption reads: [...] routine healthy gut & clear skin....](https://images.od.modash.io/95f0819b59c119746e1f4bd01cb8450656c47691)
Influencer bio
🛍 TikTok Shop addict |Lifestyle| Wellness ✨ 💌 Collabs: Catheyv1ck3y@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
leeleesfavfinds x TrueSeaMoss
![TikTok post by @leeleesfavfinds for TrueSeaMoss. Caption reads: [...] 🌿💦🍓 #seamossgel #seamosstastetest....](https://images.od.modash.io/fb731d4caeb5de2a7a58d620424dbf40bc6784be)
Influencer bio
I review TikTok Shop finds so you don’t waste money ❤️ Honest > hype 👀 ⭐ Star Creator 📧 collabs@leeleecreates.com Let's connect closer 📲 @Lee Lee 🦋✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TrueSeaMoss's repeat partnerships
Out of 2.7k unique influencers in our dataset, 198 of them (7%) posted content for TrueSeaMoss in 3 or more separate calendar months. The most consistent partner is @girlwithadoge, who has collaborated across 12 months with 111 total posts.
Here are 3 examples of TrueSeaMoss's repeat influencer partnerships, with links to the sponsored content.
girlwithadoge x TrueSeaMoss
![TikTok post by @girlwithadoge for TrueSeaMoss. Caption reads: [...] #seamossbenefits #trueseamoss #soursop....](https://images.od.modash.io/0f9b6d561d0c6f2f133c53fc2eb229fca69f07f6)
![TikTok post by @girlwithadoge for TrueSeaMoss. Caption reads: [...] need this resolved ASAP!!! @trueseamoss....](https://images.od.modash.io/8b13801034940fd7249ed8604046d17321832daf)
![TikTok post by @girlwithadoge for TrueSeaMoss. Caption reads: [...] sachet! #newarrivalssurge #trueseamoss....](https://images.od.modash.io/5a964ec0bb335e84936c606dc67c28aaaea35f15)
__quinones__ x TrueSeaMoss
![TikTok post by @__quinones__ for TrueSeaMoss. Caption reads: [...] on the go thanks to @@trueseamosswith all....](https://images.od.modash.io/1dd7213aada69a6b0f08c2e6b8912378b174cea3)
![TikTok post by @__quinones__ for TrueSeaMoss. Caption reads: [...] THESE MINI SEAMOSS JARS by @trueseamoss....](https://images.od.modash.io/8dea8116e8497d810d1b13e83b9767459a28704a)
![TikTok post by @__quinones__ for TrueSeaMoss. Caption reads: [...] jar no spoon how convenient @trueseamoss....](https://images.od.modash.io/97924f87f997e46653d9a2b2ca1a9a951704412b)
bloveslife x TrueSeaMoss
![TikTok post by @bloveslife for TrueSeaMoss. Caption reads: [...] of yall being hard headed @trueseamoss....](https://images.od.modash.io/6207aefce1e0377da5e745cac752b2cde6738a05)
![TikTok post by @bloveslife for TrueSeaMoss. Caption reads: @trueseamoss gives my body what it needs [...].](https://images.od.modash.io/543a2c047878372dbce668eaab6ec65e32db1bc3)
![TikTok post by @bloveslife for TrueSeaMoss. Caption reads: [...] Seamoss has a lemonade line @trueseamoss....](https://images.od.modash.io/f18bf7e94a20fe719c5e689060ba6a06365a69aa)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
TrueSeaMoss's influencer activity vs. related brands
TrueSeaMoss overlaps with Grüns and Triquetra Health in natural wellness supplements, competing for similar health-conscious audiences through testimonial-driven and routine-based influencer content.
Total influencer content
TrueSeaMoss vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Triquetra Health leads with 12.5k sponsored posts, significantly outpacing TrueSeaMoss (7.1k posts) and Grüns (3.7k posts). Across all three brands, the average volume is 7.8k posts, indicating mature, scaled influencer programs. Triquetra Health has several thousand more total posts than TrueSeaMoss and Grüns.
By social platform
TrueSeaMoss vs. related brands influencer activity (by social platform)
Sponsored posts by platform
TrueSeaMoss leads on Instagram, while Triquetra Health has the most activity on TikTok and Grüns has the most activity on YouTube. The gap is most notable on TikTok, with Triquetra Health at 12.5k, TrueSeaMoss at 7.1k, Grüns at 3.6k posts. TrueSeaMoss's activity is particularly concentrated on TikTok. On TikTok, Triquetra Health has several thousand more posts than TrueSeaMoss and Grüns.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Grüns's Influencer Marketing Strategy
- Triquetra Health's Influencer Marketing Strategy
- Beauty Of Joseon's Influencer Marketing Strategy
- OLLY's Influencer Marketing Strategy
- EVRY JEWELS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.