TrueSeaMoss Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 7.3k pieces of influencer content sponsored by TrueSeaMoss over the last 12 months.

This report breaks down where & how TrueSeaMoss invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with TrueSeaMoss, see here: TrueSeaMoss influencers.

Influencer activity throughout the year

TrueSeaMoss's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

TrueSeaMoss's sponsored post volume appears to trend upward over the 12-month period, rising from 649 posts in January to 1.2k in December. The peak month, September, reached 1.3k posts, 115% higher than the monthly average of 611.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TrueSeaMoss's sponsored influencer collaborations break down by social platform:

• TikTok: 7.3k posts (99.8%)
• YouTube: 12 posts (0.2%)

TikTok influencer marketing is a clear focus for TrueSeaMoss.

Here are 2 examples of TrueSeaMoss's recent sponsored collaborations (one each for TikTok, YouTube).

faith.robertsonnn x TrueSeaMoss

faith.robertsonnn

@faith.robertsonnn

22 Aug, 25

3.2M

26.5k

[...] minerals for all ur systems ☺️🤌🏼💥✨ @trueseamoss #seamoss #superfood #wholefoods [...]

Influencer bio

LEAD WITH LOVE ✝️🌞🏋🏼‍♀️❤️‍🔥 @DFYNE FAITHR @Gymshark FAITHR10 @AYBL FAITHR @Legion Supplements FaithR

Collaboration metrics

Post views3.2M

Post EMV $65.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

BohoGuru x TrueSeaMoss

BohoGuru

@BohoGuru

30 Oct, 25

512

54

✨ I finally faded my dark marks + acne scars in just 2 months — no lasers, no retinol. All thanks to BANISH + a few skin rituals that actually worked → shop BANISH ] DISCOUNT CODE: BOHOGURU ✨ HOW I FADED MY DARK MARKS + ACNE SCARS IN 2 MONTHS ✨ This video is sponsored by BANISH — a skincare brand that completely transformed how I treat post-acne marks and texture 💛 In this video I share: → My step-by-step BANISH routine (Vitamin C Serum, Pumpkin Enzyme Mask, Banisher 3.0 Tool) → The supplements I take that helped support skin healing from within → My daily skincare rituals for smoother, brighter, healthier-looking skin 💛 SHOP BANISH & SUPPORT MY CHANNEL → DISCOUNT CODE BOHOGURU Use my link to shop the products that changed my skin! Links to EVERYTHING else 🥰 👇🏽 Starface Pimple Patches Rael Miracle Patch Day & Night Panoxl Overnight Pimple Patches Facial Ice Globes Eucerin Age Defense SPF True Seamoss Link DISCOUNT CODE: ALEXUSOWENS (affiliate link) Gruns Greens Gummies Chlorophyll #BanishAcneScars #SkincareTransformation #FadeDarkMarks #AcneScars #SkincareRoutine #Hyperpigmentation #ClearSkinJourney #VitaminCSerum #GlowySkin

Influencer bio

Fragrance & lifestyle girlie 🥰I create fragrance, fashion, beauty, fitness and lifestyle content. I’ll be reviewing products, sharing my favorites, giving advice and sharing my experience living in my thirties! Don’t forget to subscribe and hit that notification bell! 💚✨

Collaboration metrics

Post views512

Post EMV $21

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 81.6% of partnerships featuring creators averaging <1K views, TrueSeaMoss's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (612.4k avg views/post):

thesheajones x TrueSeaMoss

thesheajones

@thesheajones

19 Mar, 26

639.7k

1.4k

Elevate your wellness routine with @trueseamoss. 🌱 So grateful to partner with True [...]

Influencer bio

Naples, FL "shea butter" 🧈 wife, mama to be - insta @shea.jones 💛 📧business: sheajonescollabs@gmail.com

Collaboration metrics

Post views639.7k

Post EMV $12.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (8.8k avg views/post):

mariebriii x TrueSeaMoss

mariebriii

@mariebriii

20 Aug, 25

169.4k

775

This is why I love TikTok shop @trueseamoss #seamoss #seamossbenefits [...]

Influencer bio

Lifestyle • Beauty • Wellness Personal Account @Marie 🫶

Collaboration metrics

Post views169.4k

Post EMV $3.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

TrueSeaMoss's repeat partnerships

girlwithadoge x TrueSeaMoss

girlwithadoge

@girlwithadoge

18 Dec, 25

13.3k

98

[...] need this resolved ASAP!!! @trueseamoss #seamossgel #omg [...]

girlwithadoge

@girlwithadoge

21 Aug, 25

7.8k

48

[...] sachet! #newarrivalssurge #trueseamoss #seamoss #newproduct [...]

girlwithadoge

@girlwithadoge

05 Oct, 25

5.3k

112

[...] #tiktokshopcreatorpicks @trueseamoss

__quinones__ x TrueSeaMoss

__quinones__

@__quinones__

29 Aug, 25

1.4M

16k

[...] on the go thanks to @@trueseamosswith all the benefits of [...]

__quinones__

@__quinones__

02 Sep, 25

575.4k

2.5k

[...] jar no spoon how convenient @trueseamoss ##mommyash##newarrivalssurge [...]

__quinones__

@__quinones__

23 Oct, 25

129.2k

776

[...] is where it’s it thanks to @trueseamoss you can enjoy vitamins and [...]

gabrielav1981 x TrueSeaMoss

gabrielav1981

@gabrielav1981

18 Jun, 26

19.2k

43

[...] smaller version available @trueseamoss #seamossbenefits #seamossgel [...]

gabrielav1981

@gabrielav1981

22 Jun, 26

689

2

Sale alert @trueseamoss #seamoss #seamossbenefits [...]

gabrielav1981

@gabrielav1981

28 Dec, 25

643

2

[...] sea mos everyday do you? @trueseamoss #seamossbenefits [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Indonesia (11.2%)
• India (6.3%)
• United Kingdom (3.5%)

Here is another example of TrueSeaMoss collaborating with an influencer in United States.

alexandraelenaa__ x TrueSeaMoss

alexandraelenaa__

@alexandraelenaa__

21 Sep, 25

2.1M

15.2k

[...] #naturalglow #wellness @trueseamoss

TrueSeaMoss's influencer activity vs. related brands

TrueSeaMoss targets functional wellness supplementation, similar to Grüns and Goli, which also lean on influencer testimonials and benefit-led education to win consumers seeking simple health additions.

Total influencer content

Goli leads with 38.2k sponsored posts, significantly outpacing TrueSeaMoss (7.3k posts) and Grüns (5k posts). Across all three brands, the average volume is 16.8k posts, indicating mature, scaled influencer programs. Goli has far more total posts than TrueSeaMoss or Grüns.

By social platform

Among these brands, Goli leads on Instagram and TikTok and Grüns leads on YouTube. The gap is most notable on TikTok, with Goli at 37.3k, TrueSeaMoss at 7.3k, Grüns at 4.6k posts. TrueSeaMoss's activity is particularly concentrated on TikTok. Most posts for all three brands come from TikTok, with very little from Instagram or YouTube.

By geographical market

Goli has the highest estimated sponsored-post volume in United States (26k posts, 68.4%), United Kingdom (1.7k posts, 4.5%), Brazil (1.6k posts, 4.3%), while TrueSeaMoss has the highest estimated sponsored-post volume in Indonesia (822 posts, 11.2%), India (462 posts, 6.3%), suggesting a Asia focus, while Grüns leads in Canada with 339 posts (6.8%). Looking at United States specifically, the split is Goli at 26k posts (68.4%), TrueSeaMoss at 5.1k posts (69%), Grüns at 3.9k posts (78.3%).