TrueSeaMoss Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 7.3k pieces of influencer content sponsored by TrueSeaMoss over the last 12 months.
This report breaks down where & how TrueSeaMoss invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TrueSeaMoss, see here: TrueSeaMoss influencers.
Influencer activity throughout the year
TrueSeaMoss's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
TrueSeaMoss's influencer activity by month
Number of sponsored posts
TrueSeaMoss's sponsored post volume appears to trend upward over the 12-month period, rising from 648 posts in January to 1.2k in December. The peak month, September, reached 1.3k posts, 115% higher than the monthly average of 609.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TrueSeaMoss's sponsored influencer collaborations break down by social platform:
- TikTok: 7.3k posts (99.8%)
- YouTube: 13 posts (0.2%)
TrueSeaMoss's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for TrueSeaMoss.
Here are 2 examples of TrueSeaMoss's recent sponsored collaborations (one each for TikTok, YouTube).
faith.robertsonnn x TrueSeaMoss
![TikTok post by @faith.robertsonnn for TrueSeaMoss. Caption reads: [...] minerals for all ur systems ☺️🤌🏼💥✨....](https://images.od.modash.io/a7edfec4d22f7e64cc648998aa2494c2e6ce916f)
Influencer bio
LEAD WITH LOVE ✝️🌞🏋🏼♀️❤️🔥 @DFYNE FAITHR @Gymshark FAITHR10 @AYBL FAITHR @Legion Supplements FaithR
Collaboration metrics
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BohoGuru x TrueSeaMoss
Influencer bio
Fragrance & lifestyle girlie 🥰I create fragrance, fashion, beauty, fitness and lifestyle content. I’ll be reviewing products, sharing my favorites, giving advice and sharing my experience living in nyc in my thirties! Don’t forget to subscribe and hit that notification bell! 💚✨
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.2%
- Carousels: 5.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers TrueSeaMoss are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
TrueSeaMoss's influencers average views (TikTok)
Based on each influencer's average views per post
With 81.6% of partnerships featuring creators averaging <1K views, TrueSeaMoss's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (612.4k avg views/post):
thesheajones x TrueSeaMoss
Influencer bio
Naples, FL "shea butter" 🧈 wife, mama to be - insta @shea.jones <3 📧business: sheajonescollabs@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
lajefamelissa x TrueSeaMoss
![TikTok post by @lajefamelissa for TrueSeaMoss. Caption reads: [...] #seamoss #healthylifestyle @trueseamoss.](https://images.od.modash.io/089287cd4459f1a1922c218ed5d1a5bf4ff466da)
Influencer bio
nj & nyc | believer La Jefa is me at my best, helping you become yours 🩰🍵🦢🌷🕯️ 💌 LaJefaMel@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TrueSeaMoss's repeat partnerships
Out of 2.9k unique influencers in our dataset, 188 of them (6%) posted content for TrueSeaMoss in 3 or more separate calendar months. The most consistent partner is @girlwithadoge, who has collaborated across 10 months with 91 total posts.
Here are 3 examples of TrueSeaMoss's repeat influencer partnerships, with links to the sponsored content.
girlwithadoge x TrueSeaMoss
![TikTok post by @girlwithadoge for TrueSeaMoss. Caption reads: [...] need this resolved ASAP!!! @trueseamoss....](https://images.od.modash.io/8b13801034940fd7249ed8604046d17321832daf)
![TikTok post by @girlwithadoge for TrueSeaMoss. Caption reads: [...] sachet! #newarrivalssurge #trueseamoss....](https://images.od.modash.io/5a964ec0bb335e84936c606dc67c28aaaea35f15)
![TikTok post by @girlwithadoge for TrueSeaMoss. Caption reads: [...] #tiktokshopcreatorpicks @trueseamoss.](https://images.od.modash.io/641b3d2303653de00750aa6427dedce0414b2dcf)
__quinones__ x TrueSeaMoss
![TikTok post by @__quinones__ for TrueSeaMoss. Caption reads: [...] on the go thanks to @@trueseamosswith all....](https://images.od.modash.io/1dd7213aada69a6b0f08c2e6b8912378b174cea3)
![TikTok post by @__quinones__ for TrueSeaMoss. Caption reads: [...] THESE MINI SEAMOSS JARS by @trueseamoss....](https://images.od.modash.io/8dea8116e8497d810d1b13e83b9767459a28704a)
![TikTok post by @__quinones__ for TrueSeaMoss. Caption reads: [...] jar no spoon how convenient @trueseamoss....](https://images.od.modash.io/97924f87f997e46653d9a2b2ca1a9a951704412b)
gabrielav1981 x TrueSeaMoss
![TikTok post by @gabrielav1981 for TrueSeaMoss. Caption reads: [...] smaller version available @trueseamoss....](https://images.od.modash.io/00b67ebd6405f8447c6c88049389b33dc5207d9c)
![TikTok post by @gabrielav1981 for TrueSeaMoss. Caption reads: [...] sea mos everyday do you? @trueseamoss....](https://images.od.modash.io/551bb793719f2563104a3eddfdd6dc0b92e7685b)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where TrueSeaMoss had the most influencer activity. 69.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Indonesia (8.5%)
- Jamaica (5.7%)
- India (4.8%)
TrueSeaMoss's influencer activity by market
Here is another example of TrueSeaMoss collaborating with an influencer in United States.
slayedbyshea x TrueSeaMoss
TrueSeaMoss's influencer activity vs. related brands
TrueSeaMoss competes with Grüns and Sports Research in the supplement space for health-focused buyers seeking functional daily add-ons. These brands are commonly marketed via education-led influencer content and repeatable routine integration.
Total influencer content
TrueSeaMoss vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
TrueSeaMoss leads with 7.3k sponsored posts, significantly outpacing Grüns (4.6k posts) and Sports Research (4.2k posts). Across all three brands, the average volume is 5.4k posts, indicating mature, scaled influencer programs.
By social platform
TrueSeaMoss vs. related brands influencer activity (by social platform)
Sponsored posts by platform
TrueSeaMoss leads on TikTok, while Sports Research has the most activity on Instagram and Grüns has the most activity on YouTube. The gap is most notable on TikTok, with TrueSeaMoss at 7.3k, Grüns at 4.2k, Sports Research at 3.6k posts. TrueSeaMoss's activity is particularly concentrated on TikTok. TrueSeaMoss has more total posts on TikTok than Grüns and Sports Research combined.
By geographical market
TrueSeaMoss vs. related brands influencer activity (by country)
Estimated sponsored posts in TrueSeaMoss's top markets
TrueSeaMoss has the highest estimated sponsored-post volume in United States (5.1k posts, 69.1%), Indonesia (623 posts, 8.5%), Jamaica (418 posts, 5.7%), while Grüns has the highest estimated sponsored-post volume in Canada (324 posts, 7.1%), United Kingdom (296 posts, 6.5%), while Sports Research has the highest estimated sponsored-post volume in Brazil (260 posts, 6.2%), India (172 posts, 4.1%). Looking at United States specifically, the split is TrueSeaMoss at 5.1k posts (69.1%), Grüns at 3.4k posts (75%), Sports Research at 3.1k posts (73.5%). TrueSeaMoss's strength in United States may indicate a home-market focus, while Grüns shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Grüns's Influencer Marketing Strategy
- Sports Research's Influencer Marketing Strategy
- Beauty Of Joseon's Influencer Marketing Strategy
- PGYTECH's Influencer Marketing Strategy
- EVRY JEWELS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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