Briogeo Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 135 pieces of influencer content sponsored by Briogeo over the last 12 months.
This report breaks down where & how Briogeo invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Briogeo, see here: Briogeo influencers.
Influencer activity throughout the year
Briogeo's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Briogeo's influencer activity by month
Number of sponsored posts
Briogeo's sponsored post volume peaks in June with 20 posts, 82% higher than the monthly average of 11. January recorded the lowest activity at 4 posts, 64% below average.
Briogeo's influencer activity by month (views)
Total views on sponsored video posts
August generated the most views at 798k, while December recorded the least at 24.9k. Across all tracked posts in the 12-month window, average views per post were 33.5k. Interestingly, the highest-view month (August) does not align with peak post volume (June), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @annasbeautyworld_, generated 554.8k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Briogeo's sponsored influencer collaborations break down by social platform:
- Instagram: 134 posts (99.3%)
- YouTube: 1 posts (0.7%)
Briogeo's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Briogeo.
Here are 2 examples of Briogeo's recent sponsored collaborations (one each for Instagram, YouTube).
annasbeautyworld_ x Briogeo
![Instagram post by @annasbeautyworld_ for Briogeo. Caption reads: [...] body soap
@theouai body scrub
@briogeo hair....](https://images.od.modash.io/a41fd9e09479790daeda38263a6f4b898f523dd5)
Influencer bio
healthy hair & skin vibes🧚♂️🩰 annasheri96@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
AndreaMatillano x Briogeo
![YouTube post by @AndreaMatillano for Briogeo. Caption reads: [...] HAIR & NAILS (affiliate....](https://images.od.modash.io/08a09ffe1962ffb3306fe8c9b40e7e6b2c8cce82)
Influencer bio
I film videos all about beauty! For business inquiries, contact me at andrea@outloudtalent.com. Other inquires: andrea.matillano@gmail.com You can also find me here: http://tiktok.com/@andreamatillano http://instagram.com/andreamatillano http://facebook.com/andreamatillano http://twitter.com/andreamatillano Facebook: Andréa Matillano Instagram: andreamatillano
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 74.6%
- Posts: 25.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Briogeo are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Briogeo's influencers average views (Instagram)
Based on each influencer's average views per post
With 32.9% of partnerships featuring creators averaging 10K-50K views, Briogeo's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 23.7%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (781.6k avg views/post):
_dashlopez x Briogeo
![Instagram post by @_dashlopez for Briogeo. Caption reads: @Briogeo is one of the few brands that [...].](https://images.od.modash.io/02667205c40f790a3ee79ac0ae755260f43f90d3)
Influencer bio
🇩🇴🇵🇷 NYC | NJ The Diary of an Empowered Bald Woman 👄 Ulta Beauty Collective ‘25 📩 Dash@kensingtongrey.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.7k avg views/post):
autymsanson x Briogeo
![Instagram post by @autymsanson for Briogeo. Caption reads: [...] in my routine 🤍 I use the @briogeo Scalp....](https://images.od.modash.io/ddd10fdad363cde737bdcd8c31ff826385350c93)
Influencer bio
actor @elevateentertainmentla social @thekairgroup LA 📧 autym@thekairgroup.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Briogeo's repeat partnerships
Out of 116 unique influencers in our dataset, 1 of them (1%) posted content for Briogeo in 3 or more separate calendar months. The most consistent partner is @mananamariee, who has collaborated across 3 months with 3 total posts.
Here are 1 examples of Briogeo's repeat influencer partnerships, with links to the sponsored content.
mananamariee x Briogeo
![Instagram post by @mananamariee for Briogeo. Caption reads: Briogeo Rosemary Pre-Wash Oil before a [...].](https://images.od.modash.io/ce9246c23489ca9dd4ad6ba34bd69c76631b1f80)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Briogeo had the most influencer activity. 67.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (6.3%)
- United Kingdom (6.1%)
- Canada (4.3%)
Briogeo's influencer activity by market
Here is another example of Briogeo collaborating with an influencer in United States.
mananamariee x Briogeo
Briogeo's influencer activity vs. related brands
Briogeo competes in prestige haircare with ingredient-led claims and routine building. OLAPLEX and Living Proof are natural peers in the same premium hair repair/performance space and are frequent benchmarks in influencer reviews and tutorials.
Total influencer content
Briogeo vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OLAPLEX leads with 2.5k sponsored posts, significantly outpacing Living Proof (1.9k posts) and Briogeo (135 posts). Across all three brands, the average volume is 1.5k posts, suggesting established influencer marketing investments. OLAPLEX and Living Proof have far more total posts than Briogeo.
By social platform
Briogeo vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OLAPLEX leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with OLAPLEX at 1.4k, Living Proof at 941, Briogeo at 0 posts. Briogeo's activity is particularly concentrated on Instagram. On TikTok, OLAPLEX and Living Proof have many more posts than Briogeo.
By geographical market
Briogeo vs. related brands influencer activity (by country)
Estimated sponsored posts in Briogeo's top markets
OLAPLEX has the highest estimated sponsored-post volume in United States (1.2k posts, 48.6%), India (124 posts, 5%), while Living Proof has the highest estimated sponsored-post volume in United Kingdom (268 posts, 14.4%), Canada (76 posts, 4.1%), while Briogeo leads in Brazil with 9 posts (6.3%). Looking at United States specifically, the split is OLAPLEX at 1.2k posts (48.6%), Living Proof at 1.1k posts (60.4%), Briogeo at 91 posts (67.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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