Briogeo Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.9k pieces of influencer content sponsored by Briogeo over the last 12 months.

This report breaks down where & how Briogeo invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Briogeo, see here: Briogeo influencers.

Influencer activity throughout the year

Briogeo's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Briogeo's influencer output appears relatively consistent throughout the year, averaging about 158 sponsored posts per month. June recorded the highest volume at 205 posts (30% above average), while April was the quietest at 101 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Briogeo's sponsored influencer collaborations break down by social platform:

• TikTok: 1.2k posts (64.9%)
• Instagram: 664 posts (34.9%)
• YouTube: 4 posts (0.2%)

TikTok influencer marketing is a clear focus for Briogeo.

Here are 2 examples of Briogeo's recent sponsored collaborations (one each for Instagram, TikTok).

annasbeautyworld_ x Briogeo

annasbeautyworld_

@annasbeautyworld_

22 Sep, 25

563.1k

18.6k

[...] @dove body soap @theouai body scrub @briogeo hair mask hair&body🌸 @fentyskin salted [...]

Influencer bio

healthy hair & skin vibes🧚‍♂️🩰 annasheri96@gmail.com

Collaboration metrics

Post views563.1k

Post EMV $18.7k

More influencer data

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camrynelyse_ x Briogeo

camrynelyse_

@camrynelyse_

03 Feb, 26

11.1M

21.3k

[...] products that actually perform from @Briogeo makes all the difference 🫧✨ [...]

Influencer bio

be the light. fragrance ⋆ beauty ⋆ natural hair camrynelysemanagement@gmail.com

Collaboration metrics

Post views11.1M

Post EMV $223.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

Briogeo's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (405.7k avg views/post):

dhivya.srii x Briogeo

dhivya.srii

@dhivya.srii

03 May, 26

405.4k

30.3k

[...] she loves it!! @sephora @sephoracanada @Briogeo @L’Oréal Paris @NYX Professional Makeup [...]

Influencer bio

your brown girl bestie <3 📩 dhivya@abouttalentagency.com @Dhivya & Pavishan ON IG & YT & SNAP

Collaboration metrics

Post views405.4k

Post EMV $9.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

itsdeepie x Briogeo

itsdeepie

@itsdeepie

08 Oct, 25

4.2k

97

[...] shiny hair is in this cute pink bottle: @Briogeo 4-in-1 Weightless Hair Oil – available [...]

Influencer bio

Montreal — your favorite PunjaBae 🪞🫧🦋 💌 deepieklair@gmail.com

Collaboration metrics

Post views4.2k

Post EMV $88

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Briogeo's repeat partnerships

mananamariee x Briogeo

mananamariee

@mananamariee

13 Aug, 25

485.7k

6.3k

Using the Briogeo Sleek Stick from @sephora for [...]

mananamariee

@mananamariee

10 Jul, 25

411.2k

5.5k

Briogeo Rosemary Pre-Wash Oil before a [...]

mananamariee

@mananamariee

09 Apr, 26

271.1k

2.4k

[...] to a slick back hair is @briogeo Style + Treat Sleek Stick! [...]

alis.appetitee x Briogeo

alis.appetitee

@alis.appetitee

29 Mar, 26

3k

507

[...] wellness vlog🍒🧚🎀🌷 @Gisou @Briogeo @GARNIER @SALT & STONE @MERIT [...]

alis.appetitee

@alis.appetitee

10 Mar, 26

1.5k

272

[...] @Bloom Nutrition @LolaVie @Briogeo @DFYNE @Oner Active @aerie [...]

alis.appetitee

@alis.appetitee

19 Feb, 26

1.1k

228

[...] Good Patch haircare @LolaVie @Briogeo wearing @Oner Active @DFYNE [...]

grayawhile x Briogeo

grayawhile

@grayawhile

14 Jun, 25

1.8k

20

[...] hydration boost with the @Briogeo Açaí + Passionfruit mask! 💜✨ [...]

grayawhile

@grayawhile

16 Jun, 25

1.3k

14

[...] mega moisture hair mask by @Briogeo 🥑 🥝 What a great TikTok shop [...]

grayawhile

@grayawhile

21 Jul, 25

831

2

[...] the superfoods hair masks by @Briogeo 🥑🥝🌸 [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (8.8%)
• United Kingdom (5.6%)
• Canada (4.2%)

Here is another example of Briogeo collaborating with an influencer in United States.

maciesnell x Briogeo

maciesnell

@maciesnell

03 Feb, 26

4.5M

9.6k

healthy hair starts with your scalp! @Briogeo I love using the scalp revival pre-wash [...]

Briogeo's influencer activity vs. related brands

Briogeo competes with OUAI and VEGAMOUR in prestige-leaning haircare, making them natural comparators for influencer storytelling around ingredient benefits, hair goals, and routine building.

Total influencer content

OUAI leads with 5.7k sponsored posts, significantly outpacing VEGAMOUR (2k posts) and Briogeo (1.9k posts). Across all three brands, the average volume is 3.2k posts, indicating mature, scaled influencer programs. OUAI has about three times as many total posts as Briogeo and VEGAMOUR.

By social platform

Among these brands, OUAI leads on Instagram and TikTok and VEGAMOUR leads on YouTube. The gap is most notable on TikTok, with OUAI at 4.2k, VEGAMOUR at 1.4k, Briogeo at 1.2k posts. OUAI's activity is particularly concentrated on TikTok. On TikTok, OUAI has more than three times as many posts as Briogeo and VEGAMOUR, while on YouTube VEGAMOUR has far more posts than Briogeo.

By geographical market

OUAI has the highest estimated sponsored-post volume in United States (3.3k posts, 57.6%), United Kingdom (583 posts, 10.2%), Indonesia (291 posts, 5.1%), while Briogeo leads in Brazil with 168 posts (8.8%), while VEGAMOUR leads in Canada with 101 posts (5%). Looking at United States specifically, the split is OUAI at 3.3k posts (57.6%), VEGAMOUR at 1.3k posts (64.4%), Briogeo at 1.2k posts (64.1%).