Briogeo Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.1k pieces of influencer content sponsored by Briogeo over the last 12 months.

This report breaks down where & how Briogeo invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Briogeo, see here: Briogeo influencers.

Influencer activity throughout the year

Briogeo's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Briogeo's influencer output appears relatively consistent throughout the year, averaging about 172 sponsored posts per month. March recorded the highest volume at 221 posts (28% above average), while February was the quietest at 128 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Briogeo's sponsored influencer collaborations break down by social platform:

• TikTok: 1.3k posts (62.1%)
• Instagram: 783 posts (37.6%)
• YouTube: 7 posts (0.3%)

TikTok influencer marketing is a clear focus for Briogeo.

Here are 3 examples of Briogeo's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

annasbeautyworld_ x Briogeo

annasbeautyworld_

@annasbeautyworld_

22 Sep, 25

563.1k

18.6k

[...] @dove body soap @theouai body scrub @briogeo hair mask hair&body🌸 @fentyskin salted [...]

Influencer bio

healthy hair & skin vibes🧚‍♂️🩰 annasheri96@gmail.com

Collaboration metrics

Post views563.1k

Post EMV $18.7k

More influencer data

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camrynelyse_ x Briogeo

camrynelyse_

@camrynelyse_

03 Feb, 26

5.9M

13k

[...] products that actually perform from @Briogeo makes all the difference 🫧✨ [...]

Influencer bio

be the light. fragrance ⋆ beauty ⋆ natural hair camrynelysemanagement@gmail.com

Collaboration metrics

Post views5.9M

Post EMV $118.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

AndreaMatillano x Briogeo

AndreaMatillano

@AndreaMatillano

20 Nov, 25

25.9k

1.4k

[...] 12/7 ➜ HAIR & NAILS (affiliate links) -Briogeo 30% - 50% off sitewide Free full size [...]

Influencer bio

I film videos all about beauty! For business inquiries, contact me at andrea@outloudtalent.com. Other inquires: andrea.matillano@gmail.com You can also find me here: http://tiktok.com/@andreamatillano http://instagram.com/andreamatillano http://facebook.com/andreamatillano http://twitter.com/andreamatillano Facebook: Andréa Matillano Instagram: andreamatillano

Collaboration metrics

Post views25.9k

Post EMV $918

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

Briogeo's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (202.8k avg views/post):

vmeghanaaa x Briogeo

vmeghanaaa

@vmeghanaaa

02 Feb, 26

393.7k

1.1k

[...] this duo, now you do! Get your own @Briogeo scalp revival dandruff relief shampoo [...]

Influencer bio

📍nyc i don't gatekeep beauty & wavy hair 💌 vmeghanact@gmail.com

Collaboration metrics

Post views393.7k

Post EMV $7.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

itsdeepie x Briogeo

itsdeepie

@itsdeepie

08 Oct, 25

4.2k

97

[...] shiny hair is in this cute pink bottle: @Briogeo 4-in-1 Weightless Hair Oil – available [...]

Influencer bio

Montreal — your favorite PunjaBae 🪞🫧🦋 💌 deepieklair@gmail.com

Collaboration metrics

Post views4.2k

Post EMV $88

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Briogeo's repeat partnerships

kaylakayyy0 x Briogeo

kaylakayyy0

@kaylakayyy0

14 May, 25

20k

361

[...] want any of them @IGK Hair @Briogeo @SexyHair @Kenra Professional [...]

kaylakayyy0

@kaylakayyy0

05 Jun, 25

12.6k

486

[...] like to see in the comments @Briogeo @ghd USA @IGK Hair ✨ [...]

kaylakayyy0

@kaylakayyy0

25 Jun, 25

11.5k

476

[...] #easyhairstyles @Briogeo #briogeo

mananamariee x Briogeo

mananamariee

@mananamariee

10 Jul, 25

411.2k

5.5k

Briogeo Rosemary Pre-Wash Oil before a [...]

mananamariee

@mananamariee

07 Nov, 25

263.9k

3.2k

Stock up on @briogeo Rosemary Pre-wash Oil during [...]

mananamariee

@mananamariee

15 Feb, 26

259.1k

2.2k

@briogeo has EARNED this spot Scalp [...]

hairbynay247 x Briogeo

hairbynay247

@hairbynay247

17 Apr, 25

39.2k

3.5k

[...] shampoo and conditioner (@Briogeo ) after doing further research [...]

hairbynay247

@hairbynay247

23 May, 25

23.4k

929

[...] love to treat the scalp using @Briogeo Scalp revival charcoal and [...]

hairbynay247

@hairbynay247

30 Dec, 25

14.6k

1.5k

[...] Pretreat the scalp with @Briogeo micro exfoliating shampoo [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (7.3%)
• United Kingdom (6.2%)
• Canada (4.7%)

Here is another example of Briogeo collaborating with an influencer in United States.

maciesnell x Briogeo

maciesnell

@maciesnell

03 Feb, 26

4.5M

9.6k

healthy hair starts with your scalp! @Briogeo I love using the scalp revival pre-wash [...]

Briogeo's influencer activity vs. related brands

Briogeo is a premium haircare brand that wins on ingredient stories, routines, and results. Dae Hair and Living Proof compete for the same prestige haircare audience and are common comparators in creator review and routine content.

Total influencer content

Living Proof leads with 6.5k sponsored posts, significantly outpacing Dae Hair (4.8k posts) and Briogeo (2.1k posts). Across all three brands, the average volume is 4.4k posts, indicating mature, scaled influencer programs. Briogeo has far fewer total posts than Dae Hair and Living Proof.

By social platform

Among these brands, Living Proof leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Living Proof at 2.7k, Dae Hair at 1.2k, Briogeo at 783 posts. Dae Hair's activity is particularly concentrated on TikTok. On TikTok and Instagram, Living Proof and Dae Hair post multiple times more than Briogeo.

By geographical market

Living Proof has the highest estimated sponsored-post volume in United States (4k posts, 61.7%), United Kingdom (787 posts, 12.2%), while Dae Hair leads in Canada with 333 posts (7%), while Briogeo leads in Brazil with 152 posts (7.3%). Looking at United States specifically, the split is Living Proof at 4k posts (61.7%), Dae Hair at 3.4k posts (70.9%), Briogeo at 1.4k posts (64.8%).