Briogeo Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.8k pieces of influencer content sponsored by Briogeo over the last 12 months.

This report breaks down where & how Briogeo invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Briogeo, see here: Briogeo influencers.

Influencer activity throughout the year

Briogeo's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Briogeo's influencer posting pattern appears irregular, with notable fluctuations month to month. April saw the highest output at 199 posts (35% above the 147 monthly average), while July was the quietest at 44 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Briogeo's sponsored influencer collaborations break down by social platform:

• TikTok: 1.1k posts (62.2%)
• Instagram: 661 posts (37.5%)
• YouTube: 6 posts (0.3%)

TikTok influencer marketing is a clear focus for Briogeo.

Here are 2 examples of Briogeo's recent sponsored collaborations (one each for Instagram, TikTok).

chelleyb x Briogeo

chelleyb

@chelleyb

22 Jun, 26

1.7M

31.3k

Me: packs @briogeo for myself. The girls: our Briogeo. 🤭🤎 [...]

Influencer bio

miami | new york | los angeles most loved 🇭🇹

Collaboration metrics

Post views1.7M

Post EMV $53.8k

More influencer data

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camrynelyse_ x Briogeo

camrynelyse_

@camrynelyse_

03 Feb, 26

11.1M

21.3k

[...] products that actually perform from @Briogeo makes all the difference 🫧✨ [...]

Influencer bio

be the light. fragrance ⋆ beauty ⋆ natural hair camrynelysemanagement@gmail.com

Collaboration metrics

Post views11.1M

Post EMV $223.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 32.7% of partnerships featuring creators averaging 1K-5K views, Briogeo's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (405.7k avg views/post):

dhivya.srii x Briogeo

dhivya.srii

@dhivya.srii

03 May, 26

405.4k

30.3k

[...] she loves it!! @sephora @sephoracanada @Briogeo @L’Oréal Paris @NYX Professional Makeup [...]

Influencer bio

🪷 your brown girl bestie 🤳on tiktok, snap & youtube 📍florida / ottawa 💌 dhivya@abouttalentagency.com

Collaboration metrics

Post views405.4k

Post EMV $9.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

itsdeepie x Briogeo

itsdeepie

@itsdeepie

08 Oct, 25

4.2k

97

[...] shiny hair is in this cute pink bottle: @Briogeo 4-in-1 Weightless Hair Oil – available [...]

Influencer bio

Montreal your favorite PunjaBae 🪞🫧🦋 💌 deepieklair@gmail.com

Collaboration metrics

Post views4.2k

Post EMV $88

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Briogeo's repeat partnerships

alis.appetitee x Briogeo

alis.appetitee

@alis.appetitee

29 Mar, 26

3k

507

[...] wellness vlog🍒🧚🎀🌷 @Gisou @Briogeo @GARNIER @SALT & STONE @MERIT [...]

alis.appetitee

@alis.appetitee

10 Mar, 26

1.5k

272

[...] @Bloom Nutrition @LolaVie @Briogeo @DFYNE @Oner Active @aerie [...]

alis.appetitee

@alis.appetitee

19 Feb, 26

1.1k

228

[...] Good Patch haircare @LolaVie @Briogeo wearing @Oner Active @DFYNE [...]

lyssamariexo x Briogeo

lyssamariexo

@lyssamariexo

15 May, 26

41.3k

712

[...] a good wash & go! the new @briogeo vanilla cake scent is [...]

lyssamariexo

@lyssamariexo

29 Jun, 26

18.9k

669

[...] 🫣 but that’s why I keep @briogeo don’t despair repair vanilla [...]

lyssamariexo

@lyssamariexo

30 Apr, 26

1.2k

[...] use + the slick look that the @briogeo sleek stick gave 😍 comment [...]

autymsanson x Briogeo

autymsanson

@autymsanson

14 Jan, 26

16.4k

585

[...] in my routine 🤍 I use the @briogeo Scalp Revival Rosemary [...]

autymsanson

@autymsanson

24 Jun, 26

9.4k

176

[...] humidity protection?! the NEW @briogeo Don’t Despair, Repair Miracle [...]

autymsanson

@autymsanson

03 Nov, 25

6k

110

[...] way to try these iconic @briogeo products is with the Healthy [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (6.9%)
• United Kingdom (6.7%)
• Canada (3.9%)

Here is another example of Briogeo collaborating with an influencer in United States.

maciesnell x Briogeo

maciesnell

@maciesnell

03 Feb, 26

4.5M

9.6k

healthy hair starts with your scalp! @Briogeo I love using the scalp revival pre-wash [...]

Briogeo's influencer activity vs. related brands

Briogeo competes with OLAPLEX and MONDAY Haircare for hair-repair and routine-based shoppers, and all three use influencer education and transformation content to build trust and drive trial.

Total influencer content

OLAPLEX leads with 12.8k sponsored posts, significantly outpacing Briogeo (1.8k posts) and MONDAY Haircare (1.7k posts). Across all three brands, the average volume is 5.4k posts, indicating mature, scaled influencer programs. OLAPLEX has several times more total posts than Briogeo and MONDAY Haircare.

By social platform

Among these brands, OLAPLEX leads on Instagram and TikTok and MONDAY Haircare leads on YouTube. The gap is most notable on TikTok, with OLAPLEX at 8.1k, Briogeo at 1.1k, MONDAY Haircare at 830 posts. On Instagram and TikTok, OLAPLEX has several times more posts than Briogeo and MONDAY Haircare.

By geographical market

OLAPLEX has the highest estimated sponsored-post volume in United States (6.1k posts, 47.6%), United Kingdom (970 posts, 7.6%), India (613 posts, 4.8%), while Briogeo leads in Brazil with 122 posts (6.9%), while MONDAY Haircare leads in Canada with 117 posts (6.9%). Looking at United States specifically, the split is OLAPLEX at 6.1k posts (47.6%), Briogeo at 1.1k posts (64.3%), MONDAY Haircare at 860 posts (50.5%).