Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Briogeo Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 299 sponsored posts from Briogeo across TikTok and Instagram over the last 12 months.
See where Briogeo invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, February was 116.7% more active in terms of posting frequency.
Social platforms breakdown
Where Briogeo's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Briogeo's accounts
TikTok221
Instagram78
Content format by platform
Share of all sponsored posts.
Instagram · Reels
23.7%
Instagram · Feed Posts
2.3%
TikTok · Posts
73.9%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
23.7%
Instagram · Feed Posts
2.3%
TikTok · Posts
73.9%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Briogeo's sponsored posts perform
Reach and engagement across all 299 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
135K
Average views per post
2.2K
Median views per post
37.1M
Total views
$827K
Estimated media value
4.3%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@camrynelyse_View on TikTok ↗
[...] products that actually perform from @Briogeo makes all the difference 🫧✨ [...]
11.1M Post views
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@maciesnellView on TikTok ↗
healthy hair starts with your scalp! @Briogeo I love using the scalp revival pre-wash [...]
4.5M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@jstnfrttView on TikTok ↗
[...] + Body Body Cream @PATTERN Beauty Briogeo — Shampoo & Conditioner @Briogeo Buttah [...]
3.6M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Briogeo works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Briogeo's influencers by average views per post
Share of the 230 creators in this dataset
<1K
37.0%
1K-5K
17.0%
5K-10K
7.8%
10K-50K
15.7%
50K-100K
7.0%
100K-500K
11.3%
500K+
4.3%
Top influencers Briogeo works with
Briogeo's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@camrynelyse_TikTok211.2M
2
@maciesnellTikTok25M
3
@jstnfrttTikTok13.6M
4
@chelleybInstagram11.7M
5
@trannwinTikTok11.5M
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Briogeo works with creators once, or builds an ongoing roster.
Repeat creators make up 8.5% of Briogeo's creator network and generate 4.2% of total reach. The charts below show how often those partnerships recur and how much of Briogeo's audience reach they account for.
Repeat creators make up 8.5% of Briogeo's creator network and generate 4.2% of total reach. The charts below show how often those partnerships recur and how much of Briogeo's audience reach they account for.
One-off vs. repeat creators
Share of 246 creators
Months active
Repeat creators only
2 months
76.2%
3 months
19.0%
4+ months
4.8%
Repeat partnerships at a glance
4.2%
of total reach comes from repeat creators
2.4
average posts per repeat creator
4 months
longest running partnership
Creators Briogeo works with repeatedly
@autymsansonView on Instagram ↗
[...] in my routine 🤍 I use the @briogeo Scalp Revival Rosemary Pre-Wash Oil to [...]
16.4K Post views
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@abenevolentsoulView on Instagram ↗
[...] smooth silk press hack! Shake the @briogeo Don’t Despair Repair Miracle Mist bottle [...]
18.9K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@lyssamariexoView on Instagram ↗
real spooky 🫣 but that’s why I keep @briogeo don’t despair repair vanilla cake [...]
20.1K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
Briogeo's most loyal creators
@autymsanson
Months active4
Posts4
Total engagement1.1K
@rreaquel
Months active3
Posts3
Total engagement9.9K
@mananamariee
Months active3
Posts3
Total engagement7.9K
Geographical breakdown
The markets where Briogeo's sponsored creators are based. 100.1% of sponsored posts came from creators based in 5 markets. United States and Canada lead at 86.5% and 8.1%.
Sponsored posts by creator location
Top 5 markets
United States
86.5%
Canada
8.1%
Australia
2.7%
United Kingdom
1.4%
Brazil
1.4%
Briogeo vs. related brands
How Briogeo's influencer activity compares with other beauty brands.
Sponsored posts, last 12 months
Briogeo vs. related brands
4K posts
1.7K posts
299 posts
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