We analyzed 2.0k pieces of influencer content sponsored by Venum over the last 12 months.
This report breaks down where & how Venum invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Venum, see here: Venum influencers.
Venum's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Venum's influencer output appears relatively consistent throughout the year, averaging about 163 sponsored posts per month. March recorded the highest volume at 198 posts (21% above average), while February was the quietest at 85 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Venum's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Venum.
Here are 3 examples of Venum's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
-10% Prozis code: ALEXTOPURIA
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
UFC Fighter
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Anfragen jeglicher Art bitte an: christianeckerlin@yahoo.com Impressum: https://mmaspirit.tv/Impressum/
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Venum are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 34.3% of partnerships featuring creators averaging 10K-50K views, Venum's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (526.1k avg views/post):
Influencer bio
@onechampionship 🇹🇭 @venum Link for work
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.1k avg views/post):
Influencer bio
🇬🇧🏴 All my links at the bottom @almightymerchco ⚡️ @venum 🐍 @themilkmenpod 🐄 . Business enquires email ⬇️ contact@stonesportsmanagement.co.uk
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 642 unique influencers in our dataset, 45 of them (7%) posted content for Venum in 3 or more separate calendar months. The most consistent partner is @Christian-Eckerlin, who has collaborated across 12 months with 51 total posts.
Here are 3 examples of Venum's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Venum had the most influencer activity. 27.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Venum collaborating with an influencer in United States.
Venum targets combat sports and training apparel, making Reebok and TLF Apparel relevant competitors for performance training audiences and athlete/creator-led product endorsements.
Total sponsored posts tracked (last 12 months)
Reebok leads with 8.3k sponsored posts, significantly outpacing TLF Apparel (5.4k posts) and Venum (2k posts). Across all three brands, the average volume is 5.2k posts, indicating mature, scaled influencer programs. Reebok and TLF Apparel have multiple times more total posts than Venum.
Sponsored posts by platform
Among these brands, Reebok leads on Instagram and TikTok and TLF Apparel leads on YouTube. The gap is most notable on Instagram, with Reebok at 6.8k, TLF Apparel at 4.2k, Venum at 1.7k posts. Venum's activity is particularly concentrated on Instagram. On Instagram and TikTok, Reebok and TLF Apparel each have multiple times more posts than Venum.
Estimated sponsored posts in Venum's top markets
TLF Apparel has the highest estimated sponsored-post volume in United States (3.9k posts, 72.1%), United Kingdom (266 posts, 4.9%), while Reebok has the highest estimated sponsored-post volume in Japan (697 posts, 8.4%), India (498 posts, 6%), suggesting a Asia focus, while Venum has the highest estimated sponsored-post volume in Brazil (325 posts, 16.5%), France (286 posts, 14.5%). Looking at United States specifically, the split is TLF Apparel at 3.9k posts (72.1%), Reebok at 2.8k posts (33.6%), Venum at 544 posts (27.6%). Venum's strength in France may indicate a home-market focus, while Reebok shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.