Venum Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 678 pieces of influencer content sponsored by Venum over the last 12 months.
This report breaks down where & how Venum invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Venum, see here: Venum influencers.
Influencer activity throughout the year
Venum's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Venum's influencer activity by month
Number of sponsored posts
Venum's influencer activity appears to have tapered over the year, from 27 posts in January down to 34 in December. June was the busiest month at 154 posts, 175% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Venum's sponsored influencer collaborations break down by social platform:
- Instagram: 419 posts (61.8%)
- TikTok: 195 posts (28.8%)
- YouTube: 64 posts (9.4%)
Venum's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Venum.
Here are 3 examples of Venum's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
ciryl_gane x Venum
Influencer bio
UFC FIGHTER (13-2) 🇫🇷 PIEDS POINGS (14-0) Powered by @venum Management : @managementfactory Gym : @mma_factory_paris
Collaboration metrics
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kazcrossley x Venum
Influencer bio
Real girl energy❣️🇹🇭🇬🇧 Come and train with me @Combat Collective October 2026
Collaboration metrics
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Christian-Eckerlin x Venum
![YouTube post by @Christian-Eckerlin for Venum. Caption reads: [...] with the code "CHAMP": Save big on VENUM....](https://images.od.modash.io/1bc848462a8e88e5c6e1f3c6dd9da29f91178d79)
Influencer bio
Anfragen jeglicher Art bitte an: christianeckerlin@yahoo.com Impressum: https://mmaspirit.tv/Impressum/
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 59.9%
- Posts: 40.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Venum are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Venum's influencers average views (Instagram)
Based on each influencer's average views per post
With 36.3% of partnerships featuring creators averaging 10K-50K views, Venum's strategy suggests cost-efficiency and engagement-focused partnerships. Notably, there appears to be minimal activity in the <1K segment.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (170.4k avg views/post):
jasmevn x Venum
Influencer bio
snap || Ig : jasmevn 📨: contact@jasmean.fr
Collaboration metrics
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And here is another example with a smaller creator on TikTok (3.8k avg views/post):
routedstore x Venum
Influencer bio
ESCRIBENOS AL WSSP 939204440 Y PREGUNTA POR NUESTRO STOCK 🔥🇵🇪🇺🇸 SOLO PRODUCTOS 100% ORIGINALES💎💎 NO FAKE 🚫
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Venum's repeat partnerships
Out of 276 unique influencers in our dataset, 6 of them (2%) posted content for Venum in 3 or more separate calendar months. The most consistent partner is @Christian-Eckerlin, who has collaborated across 12 months with 45 total posts. @Christian-Eckerlin alone accounts for 7% of all tracked sponsored content.
Here are 1 examples of Venum's repeat influencer partnerships, with links to the sponsored content.
Christian-Eckerlin x Venum
![YouTube post by @Christian-Eckerlin for Venum. Caption reads: [...] "CHAMP"! Maximum savings at VENUM with code....](https://images.od.modash.io/c03346c3b1fda4ee60d1783c3a29fad05969821a)
![YouTube post by @Christian-Eckerlin for Venum. Caption reads: [...] code "CHAMP": MAXIMUM SAVE at VENUM with....](https://images.od.modash.io/d4001281705f720bf13c644267568eabcc5d4e44)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Venum had the most influencer activity. 29.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (19.7%)
- France (11.3%)
- United Kingdom (9.2%)
Venum's influencer activity by market
Here is another example of Venum collaborating with an influencer in United States.
ceolilngb x Venum
Venum's influencer activity vs. related brands
Gymshark and Reebok are strong sportswear competitors that overlap with Venum’s athletic apparel market and frequently compete for the same fitness-focused influencer audiences. Both have established brand presence and marketing strategies comparable to Venum’s scale and positioning.
Total influencer content
Venum vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Gymshark leads with 39.6k sponsored posts, significantly outpacing Reebok (7.9k posts) and Venum (678 posts). Across all three brands, the average volume is 16.1k posts, indicating mature, scaled influencer programs. Gymshark has far more total posts than Venum and Reebok.
By social platform
Venum vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Gymshark leads on Instagram and TikTok and Reebok leads on YouTube. The gap is most notable on TikTok, with Gymshark at 27.4k, Reebok at 1.7k, Venum at 195 posts. Reebok's activity is particularly concentrated on Instagram. On Instagram and TikTok, Gymshark has far more posts than Venum and Reebok.
By geographical market
Venum vs. related brands influencer activity (by country)
Estimated sponsored posts in Venum's top markets
Gymshark has the highest estimated sponsored-post volume in United States (20k posts, 51.7%), United Kingdom (7.1k posts, 17.9%), Canada (1.3k posts, 3.3%), suggesting a North America focus, while Reebok has the highest estimated sponsored-post volume in Japan (759 posts, 9.6%), India (648 posts, 8.2%), suggesting a Asia focus, while Venum has the highest estimated sponsored-post volume in Brazil (134 posts, 19.7%), France (77 posts, 11.3%). Looking at United States specifically, the split is Gymshark at 20k posts (51.7%), Reebok at 2.3k posts (29.7%), Venum at 202 posts (29.8%). Venum's strength in France may indicate a home-market focus, while Gymshark shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Gymshark's Influencer Marketing Strategy
- Reebok's Influencer Marketing Strategy
- Baby Brezza's Influencer Marketing Strategy
- JLab's Influencer Marketing Strategy
- YESOUL FITNESS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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