Venum Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.8k pieces of influencer content sponsored by Venum over the last 12 months.
This report breaks down where & how Venum invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Venum, see here: Venum influencers.
Influencer activity throughout the year
Venum's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Venum's influencer activity by month
Number of sponsored posts
Venum's influencer output appears relatively consistent throughout the year, averaging about 151 sponsored posts per month. November recorded the highest volume at 178 posts (18% above average), while June was the quietest at 115 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Venum's sponsored influencer collaborations break down by social platform:
- Instagram: 1.5k posts (85%)
- TikTok: 215 posts (11.8%)
- YouTube: 58 posts (3.2%)
Venum's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Venum.
Here are 3 examples of Venum's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
iangarry x Venum
Influencer bio
🇮🇪 UFC FIGHTER 17-1 Worlds number 1 contender
Collaboration metrics
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kazcrossley x Venum
Influencer bio
Real girl energy❣️🇹🇭🇬🇧 Come and train with me @Combat Collective October 2026
Collaboration metrics
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Christian-Eckerlin x Venum
![YouTube post by @Christian-Eckerlin for Venum. Caption reads: [...] with the code "CHAMP": Save big on VENUM....](https://images.od.modash.io/1bc848462a8e88e5c6e1f3c6dd9da29f91178d79)
Influencer bio
Anfragen jeglicher Art bitte an: christianeckerlin@yahoo.com Impressum: https://mmaspirit.tv/Impressum/
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 59.1%
- Posts: 40.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Venum are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Venum's influencers average views (Instagram)
Based on each influencer's average views per post
Venum's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (939.8k avg views/post):
khamzat_chimaev x Venum
Influencer bio
Business Enquires: contact@khamzatborz.com @borz
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.0k avg views/post):
chantellescott_ x Venum
![Instagram post by @chantellescott_ for Venum. Caption reads: [...] from one of my fav brands🥹🥹🥹💕 @venum....](https://images.od.modash.io/1720223683c0277f373748c8dc5e9f0edb344673)
Influencer bio
🥊 Founder @shebox___ ✨1-1 Online Coaching Helping women feel strong, sexy & powerful. Dm ‘STRONG’ for more info 📩 collabs: chantellescott111@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Venum's repeat partnerships
Out of 604 unique influencers in our dataset, 33 of them (5%) posted content for Venum in 3 or more separate calendar months. The most consistent partner is @Christian-Eckerlin, who has collaborated across 12 months with 43 total posts.
Here are 3 examples of Venum's repeat influencer partnerships, with links to the sponsored content.
Christian-Eckerlin x Venum
![YouTube post by @Christian-Eckerlin for Venum. Caption reads: [...] "CHAMP"! Maximum savings at VENUM with code....](https://images.od.modash.io/c03346c3b1fda4ee60d1783c3a29fad05969821a)
![YouTube post by @Christian-Eckerlin for Venum. Caption reads: [...] code "CHAMP": MAXIMUM SAVE at VENUM with....](https://images.od.modash.io/d4001281705f720bf13c644267568eabcc5d4e44)
2brothersmuaythai_cio x Venum
![Instagram post by @2brothersmuaythai_cio for Venum. Caption reads: [...] #2brothersgym #poweredbyvenum.](https://images.od.modash.io/12647f473562bd63e51adbc48e2ab9ea8d9ae6df)
![Instagram post by @2brothersmuaythai_cio for Venum. Caption reads: [...] #2brothersgym #poweredbyvenum.](https://images.od.modash.io/cc4f0b9c06c85d6c24f21d97c4245cbc5b631ecb)
![Instagram post by @2brothersmuaythai_cio for Venum. Caption reads: [...] #2brothersgym #poweredbyvenum.](https://images.od.modash.io/aa2e31d512431ea5fecbab5d3dfe7ca6fb9dafe9)
hyunsungkim00 x Venum
![Instagram post by @hyunsungkim00 for Venum. Caption reads: #팀매드전주 #venum 4 De La Riva Guard + sleeve [...].](https://images.od.modash.io/118d9fd72977c09f9f7b973d2b058214fbb0d6bb)
![Instagram post by @hyunsungkim00 for Venum. Caption reads: #팀매드전주 #venum 2 Lasso guard techniques 🔥 [...].](https://images.od.modash.io/5b1795a7dbde3f5f0430a38fef3cb3af79169223)
![Instagram post by @hyunsungkim00 for Venum. Caption reads: #venum#팀매드전주 7 Collar & Sleeve guard [...].](https://images.od.modash.io/19f5897e95f916415dc3284be1faca57df050e4b)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Venum had the most influencer activity. 29.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (17.3%)
- France (12.4%)
- United Kingdom (8.8%)
Venum's influencer activity by market
Here is another example of Venum collaborating with an influencer in United States.
ceolilngb x Venum
Venum's influencer activity vs. related brands
Gymshark and Reebok are strong sports apparel competitors with heavy emphasis on performance gear and athlete/influencer partnerships, making them highly comparable to Venum’s marketing approach. Both brands compete for similar fitness and training audiences across global markets.
Total influencer content
Venum vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Gymshark leads with 39.2k sponsored posts, significantly outpacing Reebok (7.9k posts) and Venum (1.8k posts). Across all three brands, the average volume is 16.3k posts, indicating mature, scaled influencer programs. Gymshark has far more total posts than Venum and Reebok.
By social platform
Venum vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Gymshark leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Gymshark at 26.5k, Reebok at 1.6k, Venum at 215 posts. Venum's activity is particularly concentrated on Instagram. On TikTok, Gymshark has far more posts than Venum and Reebok.
By geographical market
Venum vs. related brands influencer activity (by country)
Estimated sponsored posts in Venum's top markets
Gymshark has the highest estimated sponsored-post volume in United States (22k posts, 56%), United Kingdom (4.9k posts, 12.4%), Mexico (1.4k posts, 3.6%), suggesting a North America focus, while Reebok has the highest estimated sponsored-post volume in Japan (747 posts, 9.4%), India (580 posts, 7.3%), suggesting a Asia focus, while Venum has the highest estimated sponsored-post volume in Brazil (314 posts, 17.3%), France (225 posts, 12.4%). Looking at United States specifically, the split is Gymshark at 22k posts (56%), Reebok at 2.3k posts (29.3%), Venum at 531 posts (29.2%). Venum's strength in France may indicate a home-market focus, while Gymshark shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Gymshark's Influencer Marketing Strategy
- Reebok's Influencer Marketing Strategy
- Baby Brezza's Influencer Marketing Strategy
- JLab's Influencer Marketing Strategy
- YESOUL FITNESS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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