Venum Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.4k pieces of influencer content sponsored by Venum over the last 12 months.

This report breaks down where & how Venum invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Venum, see here: Venum influencers.

Influencer activity throughout the year

Venum's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Venum's influencer output appears relatively consistent throughout the year, averaging about 118 sponsored posts per month. October recorded the highest volume at 149 posts (26% above average), while April was the quietest at 29 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Venum's sponsored influencer collaborations break down by social platform:

• Instagram: 1.2k posts (87.3%)
• TikTok: 177 posts (12.5%)
• YouTube: 3 posts (0.2%)

Instagram influencer marketing is a clear focus for Venum.

Here are 3 examples of Venum's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

aleksandre_topuria x Venum

aleksandre_topuria

@aleksandre_topuria

17 May, 25

1M

“Train like you never won” @venum

Influencer bio

-10% Prozis code: ALEXTOPURIA

Collaboration metrics

Post views1.0M

Post EMV $30.0k

More influencer data

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kazcrossley x Venum

kazcrossley

@kazcrossley

21 Nov, 25

295.8k

5.6k

take whatever you want 🫦 @Venum discount code combatcollective10

Influencer bio

Real girl energy❣️🇹🇭🇬🇧 Come and train with me @Combat Collective Nov 20-28

Collaboration metrics

Post views295.8k

Post EMV $6.2k

More influencer data

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ufcespanol x Venum

ufcespanol

@ufcespanol

19 Oct, 25

7.7k

320

[...] @TrueClassic, @MonsterEnergy, and @TheVenumChannel to provide clothing, gis, training [...]

Influencer bio

Ultimate Fighting Championship es la organización líder de artes marciales mixtas en el mundo. A lo largo de la última década y con el apoyo de las comisiones atléticas a través de los Estados Unidos. UFC se ha transformado de ser un simple espectáculo a ser una organización de deportes altamente respetada. Grandes peleas entre las superestrellas de artes marciales mixtas con reconocimiento a nivel mundial se han convertido en uno de los eventos más populares de deportes, sobrepasando el record de pay-per-view previamente sostenido por el boxeo y la lucha profesional. Fanáticos de los deportes han dejado saber que quieren ver realismo cuando miran deportes, y UFC es claramente "¡ LO MAS REAL QUE SE PUEDE SER!"

Collaboration metrics

Post views7.7k

Post EMV $262

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Venum's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (595.1k avg views/post, 23.2k followers):

khamzat_chimaev x Venum

khamzat_chimaev

@khamzat_chimaev

19 Feb, 26

127.6k

Who’s next? Borz is ready.🐺 Venum x Borz on Venum.com

Influencer bio

@borz Business Enquires: contact@khamzatborz.com

Collaboration metrics

Post likes127.6k

Post EMV $12.8k

More influencer data

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And here is another example with a smaller creator on Instagram (3.9k avg views/post, 225.1k followers):

andersoncyborg x Venum

andersoncyborg

@andersoncyborg

02 Sep, 25

218

[...] ⬇️Obrigado aos meus patrocinadores ⬇️ @venum_br @adamwaarteam @_unicpharma [...]

Influencer bio

Provérbios 16:3 Black Fourth Degree 🏆 Multicampeão de Jiu-Jitsu 👊🏽Atleta @venum_br 📚 Game Study Bjj @soldiers_jj @team_cyborg 💍 @erikan.prado

Collaboration metrics

Post likes218

Post EMV $22

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Venum's repeat partnerships

jkitoubilel x Venum

jkitoubilel

@jkitoubilel

26 Nov, 25

81.8k

3.3k

[...] 6 décembre 🤲🏽❤️ #6decembre @venum

jkitoubilel

@jkitoubilel

31 Mar, 26

30.1k

1.6k

[...] #championdumondeavantgtavi / @venum / 🎥 @thibzgd

jkitoubilel

@jkitoubilel

10 Dec, 25

24.7k

356

[...] combat ! Dernière épisode avec @venum / Lien en bio ! #vlog / costume [...]

iangarry x Venum

iangarry

@iangarry

12 Mar, 26

867.3k

33.8k

Focus. Discipline. Venum #venum @venum

iangarry

@iangarry

20 Nov, 25

306.8k

[...] embodies the new UFC Zenith by Venum collection. Every fight [...]

iangarry

@iangarry

17 Oct, 25

114.3k

2.6k

[...] back in the grey set from @venum - talking post fight rituals, [...]

duashkara x Venum

duashkara

@duashkara

07 Nov, 25

147.1k

4.4k

[...] core memory unlocked 🥹♥️ @venum x Dua now available online [...]

duashkara

@duashkara

25 Dec, 25

114.7k

2.6k

[...] to save at checkout Gear is @venum - Code DUA to save at checkout

duashkara

@duashkara

17 Oct, 25

101.3k

2.7k

[...] advice era ✨ - Wearing @venum @venumwomen Code: DUA10 - Face [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (20%)
• France (14.8%)
• United Kingdom (8.1%)

Here is another example of Venum collaborating with an influencer in United States.

mishadilma x Venum

mishadilma

@mishadilma

26 Dec, 25

452.9k

24.8k

[...] TO THIS SONG 🎧 Muay Thai socks from @venumwomen @venum #muaythai #fitness #studytok [...]

Venum's influencer activity vs. related brands

Reebok and Nike compete directly with Venum in performance sports apparel and combat-sport adjacent training gear, overlapping heavily in athlete sponsorships and influencer-driven campaigns. Both are widely recognized benchmarks for global sports marketing and product positioning in the same category.

Total influencer content

Nike leads with 60.1k sponsored posts, significantly outpacing Reebok (8k posts) and Venum (1.4k posts). Across all three brands, the average volume is 23.1k posts, indicating mature, scaled influencer programs. Nike has many more total posts than Reebok and Venum.

By social platform

Among these brands, Nike leads on Instagram and TikTok and Reebok leads on YouTube. The gap is most notable on Instagram, with Nike at 46.2k, Reebok at 6.3k, Venum at 1.2k posts. Venum's activity is particularly concentrated on Instagram. On Instagram and TikTok, Nike posts many more times than Reebok and Venum.

By geographical market

Nike has the highest estimated sponsored-post volume in United States (27k posts, 44.8%), Brazil (4.9k posts, 8.1%), Japan (3.3k posts, 5.5%), while Reebok leads in India with 470 posts (5.9%), while Venum leads in France with 210 posts (14.8%). Looking at United States specifically, the split is Nike at 27k posts (44.8%), Reebok at 2.7k posts (33.8%), Venum at 374 posts (26.3%). Venum's strength in France may indicate a home-market focus, while Nike shows broader regional investment.