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Venum Influencer Marketing Strategy  (2026 Data & Insights)

We analyzed 164 sponsored posts from Venum across Instagram, YouTube and TikTok over the last 12 months.

See where Venum invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.

Influencer activity
throughout
the year

Compared to the average month across the year, October was 112.2% more active in terms of posting frequency.

Sponsored posts by month

Last 12 months

Social platforms breakdown

Where Venum's sponsored collaborations happen, and which content formats they use on each platform.

Sponsored posts by platform

Across all of Venum's accounts

Instagram72
YouTube58
TikTok34

Content format by platform

Share of all sponsored posts.

Instagram · Reels
22.0%
Instagram · Feed Posts
22.0%
TikTok · Posts
20.7%
YouTube · Long-form
35.4%

We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.

How Venum's sponsored posts perform

Reach and engagement across all 164 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.

  • 153K

    Average views per post

  • 115K

    Median views per post

  • 18.3M

    Total views

  • $682K

    Estimated media value

  • 3.3%

    Average engagement rate

These figures may include posts amplified with paid spend, which we can't identify separately.

Top performing posts

Instagram post by @iangarry for Venum

Focus. Discipline. Venum #venum @venum

1.3M Post views

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@Christian-EckerlinView on YouTube ↗
YouTube post by @Christian-Eckerlin for Venum

[...] with the code "CHAMP": Save big on VENUM with the code CHAMP! My podcast with [...]

550.6K Post views

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Instagram post by @ciryl_gane for Venum

At #UFCWhiteHouse @ciryl_gane made one thing clear : The heavyweight division is his [...]

489.7K Post views

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See how any brand runs influencer marketing

Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.

Influencer audience size breakdown

The size of creator Venum works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.

Venum's influencers by average views per post

Share of the 49 creators in this dataset

<1K
12.2%
1K-5K
26.5%
5K-10K
12.2%
10K-50K
22.4%
50K-100K
2.0%
100K-500K
22.4%
500K+
2.0%

Top influencers Venum works with

Venum's highest-reach creator partners over the last 12 months.

RankInfluencerPlatformPostsTotal views
1
@Christian-Eckerlin
YouTube4613.1M
2
@iangarry
Instagram21.6M
3
@ciryl_gane
Instagram1489.7K
4
@duashkara
Instagram3363.1K
5
@pauldenisnavero
YouTube2331.6K
See all Venum influencers →

Want creator data programmatically?
Check out our API.

Repeat
partnerships

Whether Venum works with creators once, or builds an ongoing roster.

Repeat creators make up 17.9% of Venum's creator network and generate 88.7% of total reach. The charts below show how often those partnerships recur and how much of Venum's audience reach they account for.

Repeat creators make up 17.9% of Venum's creator network and generate 88.7% of total reach. The charts below show how often those partnerships recur and how much of Venum's audience reach they account for.

One-off vs. repeat creators

Share of 84 creators

One-off · 82%
Repeat18%

Months active

Repeat creators only

2 months
73.3%
3 months
13.3%
4+ months
13.3%

Repeat partnerships at a glance

  • 88.7%

    of total reach comes from repeat creators

  • 5.7

    average posts per repeat creator

  • 12 months

    longest running partnership

Creators Venum works with repeatedly

@Christian-EckerlinView on YouTube ↗
YouTube post by @Christian-Eckerlin for Venum

[...] with the code "CHAMP": Save big on VENUM with the code CHAMP! My podcast with [...]

550.6K Post views

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@SPIRITSTORIESView on YouTube ↗
YouTube post by @SPIRITSTORIES for Venum

[...] discounts from our premium partner Venum: Our partner for fitness equipment, [...]

55.6K Post views

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@aleksandre_topuriaView on Instagram ↗
Instagram post by @aleksandre_topuria for Venum

Trust the process…

158.1K Post likes

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Venum's most loyal creators

@Christian-Eckerlin
Months active12
Posts46
Total engagement400.9K
@SPIRITSTORIES
Months active4
Posts9
Total engagement3K
@aleksandre_topuria
Months active3
Posts4
Total engagement455.1K

Geographical breakdown

The markets where Venum's sponsored creators are based. 83.4% of sponsored posts came from creators based in 5 markets. Germany and France lead at 50.0% and 12.5%, with the remaining 16.6% spread across a wider range of countries.

Sponsored posts by creator location

Top 11 markets

Germany
50.0%
France
12.5%
United States
7.3%
United Kingdom
7.3%
Spain
6.3%
Brazil
4.2%
South Korea
3.1%
Australia
3.1%
Thailand
2.1%
Italy
1.0%
All other markets
3.1%

Venum vs. related brands

How Venum's influencer activity compares with other sports brands.

Sponsored posts, last 12 months

Venum vs. related brands

Nike

7.4K posts

1
Reebok

2.2K posts

2
Venum

164 posts

3

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