ChicMe Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 10.9k pieces of influencer content sponsored by ChicMe over the last 12 months.
This report breaks down where & how ChicMe invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with ChicMe, see here: ChicMe influencers.
Influencer activity throughout the year
ChicMe's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
ChicMe's influencer activity by month
Number of sponsored posts
ChicMe's sponsored post volume appears to trend upward over the 12-month period, rising from 1.4k posts in January to 1.2k in December. The peak month, January, reached 1.4k posts, 59% higher than the monthly average of 909.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ChicMe's sponsored influencer collaborations break down by social platform:
- TikTok: 10.9k posts (100%)
- YouTube: 1 posts (0%)
ChicMe's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for ChicMe.
Here are 1 examples of ChicMe's recent sponsored collaborations (one each for TikTok).
bekahhoush x ChicMe
![TikTok post by @bekahhoush for ChicMe. Caption reads: @ChicMe_US @ChicMe_official @chicme.us.shop [...].](https://images.od.modash.io/57713d6598431765bec9398c7783ff5a287e3397)
Influencer bio
Christ follower. Wife. Mom of 4. bekahd_1994@yahoo.com backup: @bekahx2
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 90.3%
- Carousels: 9.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers ChicMe are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
ChicMe's influencers average views (TikTok)
Based on each influencer's average views per post
With 65.4% of partnerships featuring creators averaging <1K views, ChicMe's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (161.0k avg views/post):
oliviasgardenlife x ChicMe
![TikTok post by @oliviasgardenlife for ChicMe. Caption reads: @ChicMe_official is having a summer sale on [...].](https://images.od.modash.io/1e9bffda4b534550232a5b17c66b4830a20d8ee8)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
auryfashion505 x ChicMe
![TikTok post by @auryfashion505 for ChicMe. Caption reads: [...] #denim, #streetstyle, @Tracy-ChicMe（PR）....](https://images.od.modash.io/1cde89e55246908efed0e586eae567716ded3269)
Influencer bio
Tiktok shop creator 🛍️ Style pro/ fashion y beauty 📍Mn Mis recomendados están aquí ⬇️ 📧colaboraciónauralila@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
ChicMe's repeat partnerships
Out of 2.5k unique influencers in our dataset, 439 of them (17%) posted content for ChicMe in 3 or more separate calendar months. The most consistent partner is @barbarabolufe, who has collaborated across 13 months with 150 total posts.
Here are 3 examples of ChicMe's repeat influencer partnerships, with links to the sponsored content.
barbarabolufe x ChicMe
![TikTok post by @barbarabolufe for ChicMe. Caption reads: @ChicMe_official #leggings [...].](https://images.od.modash.io/c401d47625b32e5816cc4164c3f20c81d9267f84)
![TikTok post by @barbarabolufe for ChicMe. Caption reads: [...] #creatorsearchinsights @ChicMe_official.](https://images.od.modash.io/1dec739429b9af2238285777fa269e5b64e648c1)
![TikTok post by @barbarabolufe for ChicMe. Caption reads: [...] #creatorsearchinsights @ChicMe_official.](https://images.od.modash.io/22e0f2b70ed48c8772ef783ee535d1ab265a18a0)
aburgos02 x ChicMe
![TikTok post by @aburgos02 for ChicMe. Caption reads: [...] #enterizos #formaljumpsuit @ChicMe_official.](https://images.od.modash.io/92a82a629471f5bb9cdc1fa83bacef2dd75eb123)
![TikTok post by @aburgos02 for ChicMe. Caption reads: [...] #elegantdress #casualdress @ChicMe_official.](https://images.od.modash.io/91d95f426642479f15c08673c2bd598c57040e60)
![TikTok post by @aburgos02 for ChicMe. Caption reads: [...] #dealsforyou @ChicMe_official.](https://images.od.modash.io/a04337cb014fc339a2c95ef25d7f7a0606361a6e)
marinafierro1 x ChicMe
![TikTok post by @marinafierro1 for ChicMe. Caption reads: [...] #2pcset #viral2pcset #chicmestyle....](https://images.od.modash.io/a650795010fb1f918214742175b9364335aef248)
![TikTok post by @marinafierro1 for ChicMe. Caption reads: [...] #blazers #2pcset#chicme....](https://images.od.modash.io/72ca73d8dc989fd09d62e4a879ab5fcd7ba15279)
![TikTok post by @marinafierro1 for ChicMe. Caption reads: [...] elegante #2pcset #twopieceset #chicmestyle....](https://images.od.modash.io/87b5c9f748137960ad17a0e0ae7da8d2e1aac057)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
ChicMe's influencer activity vs. related brands
ChicMe competes closely with Cupshe and Rihoas as value-forward, online-first women’s fashion brands targeting the same social-shopping audience. They’re comparable references for discount-led creator promotions and try-on/haul content.
Total influencer content
ChicMe vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Cupshe leads with 12.2k sponsored posts, marginally ahead of ChicMe (10.9k posts) and Rihoas (9.5k posts). Across all three brands, the average volume is 10.9k posts, indicating mature, scaled influencer programs. The relatively balanced activity suggests comparable influencer marketing investment across the category.
By social platform
ChicMe vs. related brands influencer activity (by social platform)
Sponsored posts by platform
ChicMe leads on TikTok, while Rihoas has the most activity on Instagram and Cupshe has the most activity on YouTube. The gap is most notable on Instagram, with Rihoas at 7.5k, Cupshe at 4k, ChicMe at 0 posts. ChicMe's activity is particularly concentrated on TikTok. Posting volume varies sharply by platform: ChicMe and Cupshe are most active on TikTok, while Rihoas posts far more on Instagram than the others.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Cupshe's Influencer Marketing Strategy
- Rihoas's Influencer Marketing Strategy
- Rose & Caramel's Influencer Marketing Strategy
- Treehut's Influencer Marketing Strategy
- Medik8's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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