Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Medik8 Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 1,236 sponsored posts from Medik8 across Instagram, TikTok and YouTube over the last 12 months.
See where Medik8 invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, August was 61.2% more active in terms of posting frequency.
Social platforms breakdown
Where Medik8's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Medik8's accounts
Instagram643
TikTok549
YouTube44
Content format by platform
Share of all sponsored posts.
Instagram · Reels
43.2%
Instagram · Feed Posts
8.8%
TikTok · Posts
44.4%
YouTube · Long-form
3.2%
YouTube · Shorts
0.4%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
43.2%
Instagram · Feed Posts
8.8%
TikTok · Posts
44.4%
YouTube · Long-form
3.2%
YouTube · Shorts
0.4%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Medik8's sponsored posts perform
Reach and engagement across all 1,236 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
117K
Average views per post
9.9K
Median views per post
125M
Total views
$3M
Estimated media value
4.9%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@megwiessView on TikTok ↗
[...] your new holy grail to brighter skin, @Medik8 Oxy-R Peptides. #medik8partner
5.1M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@glowwithavaView on Instagram ↗
[...] extraordinary... this new @officialmedik8 Exo-PDRN Prismatic+ Serum is the next [...]
3.6M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@claudiasulewskiView on TikTok ↗
wedding skin prep 🤍 using @Medik8 #Medik8Partner
3.6M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Medik8 works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Medik8's influencers by average views per post
Share of the 692 creators in this dataset
<1K
19.9%
1K-5K
18.8%
5K-10K
9.5%
10K-50K
23.3%
50K-100K
7.9%
100K-500K
14.9%
500K+
5.6%
Top influencers Medik8 works with
Medik8's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@megwiessTikTok15.1M
2
@msnewsladyTikTok54.7M
3
@claudiasulewskiTikTok34M
4
@glowwithavaInstagram23.7M
5
@sighlurskinTikTok33.4M
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Medik8 works with creators once, or builds an ongoing roster.
Repeat creators make up 25.0% of Medik8's creator network and generate 54.5% of total reach. The charts below show how often those partnerships recur and how much of Medik8's audience reach they account for.
Repeat creators make up 25.0% of Medik8's creator network and generate 54.5% of total reach. The charts below show how often those partnerships recur and how much of Medik8's audience reach they account for.
One-off vs. repeat creators
Share of 797 creators
Months active
Repeat creators only
2 months
57.3%
3 months
25.6%
4+ months
17.1%
Repeat partnerships at a glance
54.5%
of total reach comes from repeat creators
3.1
average posts per repeat creator
8 months
longest running partnership
Creators Medik8 works with repeatedly
@simplysarahjaynelovesView on Instagram ↗
[...] of my list so naturally the new @officalmedik8 Total Moisture Daily Cleansing Gel has my [...]
4.8K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@mayzo_47View on TikTok ↗
@Medik8 US is the brand I have used the longest [...]
6K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@thesavvyscentView on TikTok ↗
[...] £185. Nine products from brands such as @Medik8 @Sol de Janeiro @Supergoop @111SKIN [...]
756.6K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
Medik8's most loyal creators
@simplysarahjayneloves
Months active8
Posts12
Total engagement525
@mayzo_47
Months active7
Posts13
Total engagement1.8K
@thesavvyscent
Months active7
Posts11
Total engagement6.6K
Geographical breakdown
The markets where Medik8's sponsored creators are based. 80.8% of sponsored posts came from creators based in 5 markets. United Kingdom and United States lead at 34.4% and 30.9%, with the remaining 19.2% spread across a wider range of countries.
Sponsored posts by creator location
Top 11 markets
United Kingdom
34.4%
United States
30.9%
Australia
8.0%
Germany
4.1%
France
3.4%
Canada
2.4%
Poland
2.3%
Spain
2.3%
Finland
1.5%
Czech Republic
1.5%
All other markets
9.2%
Medik8 vs. related brands
How Medik8's influencer activity compares with other beauty brands.
Sponsored posts, last 12 months
Medik8 vs. related brands
9.1K posts
1.2K posts
456 posts
Frequently asked questions
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