Medik8 Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.4k pieces of influencer content sponsored by Medik8 over the last 12 months.

This report breaks down where & how Medik8 invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Medik8, see here: Medik8 influencers.

Influencer activity throughout the year

Medik8's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Medik8's influencer output appears relatively consistent throughout the year, averaging about 281 sponsored posts per month. May recorded the highest volume at 416 posts (48% above average), while August was the quietest at 175 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Medik8's sponsored influencer collaborations break down by social platform:

• Instagram: 2.1k posts (63.1%)
• TikTok: 1.1k posts (33.4%)
• YouTube: 118 posts (3.5%)

Instagram influencer marketing is a clear focus for Medik8.

Here are 3 examples of Medik8's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

glowwithava x Medik8

glowwithava

@glowwithava

01 Jun, 26

3.6M

849

[...] extraordinary... this new @officialmedik8 Exo-PDRN Prismatic+ Serum is the next [...]

Influencer bio

Jelloskin mom to @byava @mimitimedaily big beverage + lymph + ear seed person 🍵ིྀ🍓🤍༘⋆｡˚ @jelloskinbyava

Collaboration metrics

Post views3.6M

Post EMV $108.4k

More influencer data

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megwiess x Medik8

megwiess

@megwiess

03 Nov, 25

5.1M

1.7k

[...] your new holy grail to brighter skin, @Medik8 Oxy-R Peptides. #medik8partner

Influencer bio

menace to society 2027 Bride formerly @thatgirlmeggies IG @megwiess 💌 gossip@megwiess.com

Collaboration metrics

Post views5.1M

Post EMV $102.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

dominiquesachsetv x Medik8

dominiquesachsetv

@dominiquesachsetv

25 May, 26

304.7k

13.9k

[...] on the show! Thanks to my Sponsors: -Medik8: Visit and use code Flourishing20 to save [...]

Influencer bio

Welcome to the official Dominique Sachse YouTube channel! This is your space for inspiration, empowerment, and transformation—especially for the mature woman living fully in her PRIME. Here, you’ll find: ✨ “Yes, you can do it!” tips for hair, makeup, and fashion ✨ Wellness and lifestyle content to support your mind, body and soul ✨ Vlogs, how-tos, and Q&A videos that help you live YOUR best life ✨ Honest conversations rooted in faith, affirmation and authenticity 🎙️ Plus, don’t miss Over 50 & Flourishing, my weekly podcast featured right here—where we explore everything from reinvention to relationships, always with honesty and a little humor. Subscribe and turn on notifications so you never miss a moment. Let’s do this together! 💕 #DominiqueSachse #Over50AndFlourishing #Lifestyle #Faith #Beauty

Collaboration metrics

Post views304.7k

Post EMV $10.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Medik8's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (398.5k avg views/post):

dr.david.kim x Medik8

dr.david.kim

@dr.david.kim

14 May, 26

679.6k

1.5k

@officialmedik8 just launched their new Exo-PDRN [...]

Influencer bio

Board-Certified Derm @sohoderm📍NYC Minimalist ⚪️ Expert in Finesse Clinical SPF @mylightsaver Stanford MD, Duke BSc 🇰🇷🇨🇦🇺🇸 No medical advice

Collaboration metrics

Post views679.6k

Post EMV $20.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.1k avg views/post):

rutlandgirlfashionstyle x Medik8

rutlandgirlfashionstyle

@rutlandgirlfashionstyle

14 Oct, 25

12.2k

169

[...] the holiday hair 😂🙈 Wearing ~ @officialmedik8 spf50 @maxfactor serum foundation [...]

Influencer bio

Fashion | Beauty | Travel Refreshing our old country home 🏡 @sallyannemarson.home ✉️ Work with me - rutlandgirlfashionstyle@gmail.com My links -

Collaboration metrics

Post views12.2k

Post EMV $381

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Medik8's repeat partnerships

pharmaestheticsbyriya x Medik8

pharmaestheticsbyriya

@pharmaestheticsbyriya

26 Jul, 26

182.5k

438

[...] sale of the year has arrived @Medik8 July sale and here are my top [...]

pharmaestheticsbyriya

@pharmaestheticsbyriya

25 Sep, 25

62.2k

1.8k

[...] acid 10 Hyaluronic Serum @Medik8 liquid peptides advanced MP [...]

pharmaestheticsbyriya

@pharmaestheticsbyriya

30 Sep, 25

12.9k

347

[...] and pore-reducing toner, @Medik8 daily refresh balancing toner [...]

mayzo_47 x Medik8

mayzo_47

@mayzo_47

27 Aug, 25

35.2k

324

[...] that are on sale today #medik8 #growthfactors #skintok [...]

mayzo_47

@mayzo_47

27 Nov, 25

6k

114

@Medik8 US is the brand I have used [...]

mayzo_47

@mayzo_47

27 Aug, 25

5.4k

160

Medik8 is 25% off today a good day to [...]

beautyculturegroup x Medik8

beautyculturegroup

@beautyculturegroup

30 Oct, 25

17.1k

[...] 5 minute morning routine 🫶🏼 @medik8malta |AD #explore #explorepage [...]

beautyculturegroup

@beautyculturegroup

30 Mar, 26

13.4k

Skincare in the mountains 🗻 @medik8malta |AD

beautyculturegroup

@beautyculturegroup

31 Aug, 25

8.7k

[...] just hits different 🥹🫶🏼 @medik8malta @beautyculturegroup |AD [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (23.5%)
• Spain (8.2%)
• Ukraine (5.7%)

Here is another example of Medik8 collaborating with an influencer in United States.

caseyhl91 x Medik8

caseyhl91

@caseyhl91

04 Aug, 25

3.3M

2.6k

[...] & products for my sensitive skin, and @Medik8 stands out—hydrating, gentle, and [...]

Medik8's influencer activity vs. related brands

COSRX and The Inkey List are strong skincare-focused competitors to Medik8, with overlapping concerns like active ingredients, treatment-led routines, and accessible clinical positioning. They also compete for similar influencer audiences centered on results-driven skincare education and product reviews.

Total influencer content

COSRX leads with 49.4k sponsored posts, significantly outpacing Theinkeylist (9k posts) and Medik8 (3.4k posts). Across all three brands, the average volume is 20.6k posts, indicating mature, scaled influencer programs. COSRX has far more total posts than Medik8 and The Inkey List.

By social platform

Among these brands, COSRX leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with COSRX at 41.9k, Theinkeylist at 7.8k, Medik8 at 1.1k posts. COSRX's activity is particularly concentrated on TikTok. On TikTok, COSRX has far more posts than Medik8 and The Inkey List.

By geographical market

COSRX has the highest estimated sponsored-post volume in United States (9.9k posts, 20.1%), Japan (8.7k posts, 17.6%), India (7.5k posts, 15.1%), suggesting a Asia focus, while Theinkeylist leads in United Kingdom with 1.8k posts (20.6%), while Medik8 leads in Spain with 279 posts (8.2%). Looking at United States specifically, the split is COSRX at 9.9k posts (20.1%), Theinkeylist at 3.7k posts (40.7%), Medik8 at 886 posts (26%).