Medik8 Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 548 pieces of influencer content sponsored by Medik8 over the last 12 months.
This report breaks down where & how Medik8 invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Medik8, see here: Medik8 influencers.
Influencer activity throughout the year
Medik8's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Medik8's influencer activity by month
Number of sponsored posts
Medik8's influencer output appears relatively consistent throughout the year, averaging about 46 sponsored posts per month. November recorded the highest volume at 76 posts (65% above average), while July was the quietest at 29 posts.
Medik8's influencer activity by month (views)
Total views on sponsored video posts
November generated the most views at 7.4M, while December recorded the least at 409.1k. Across all tracked posts in the 12-month window, average views per post were 65.3k. The peak month for views aligns with peak post volume, suggesting views may be partly volume-driven. The top-performing tracked post, by @caseyhl91, generated 3.3M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Medik8's sponsored influencer collaborations break down by social platform:
- Instagram: 311 posts (56.8%)
- TikTok: 230 posts (42%)
- YouTube: 7 posts (1.3%)
Medik8's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Medik8.
Here are 3 examples of Medik8's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
chrishanxoxo x Medik8
![Instagram post by @chrishanxoxo for Medik8. Caption reads: [...] lasting hydration… My go-to @officialmedik8....](https://images.od.modash.io/47e4282c4a087e80519a8f0b45b920714598e562)
Influencer bio
❤️Fashion, Beauty, Motherhood 📧pr@chrishanxoxo.com 👼🏻Mama to @lu.na.yu 💍@robertyuphotography 📍Los Angeles 🎓USC MBA
Collaboration metrics
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caseyhl91 x Medik8
![TikTok post by @caseyhl91 for Medik8. Caption reads: [...] & products for my sensitive skin, and ....](https://images.od.modash.io/8d861be396a30393408f320bf1f9a84080a01608)
Influencer bio
Beauty, fashion, lifestyle Instagram: @CASEYHL91
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
GlowByRamón x Medik8
![YouTube post by @GlowByRamón for Medik8. Caption reads: [...] Mentioned:
Medik8 Liquid Peptides Advanced....](https://images.od.modash.io/809c6b11002d75f30b19444aedfc69563e943531)
Influencer bio
Welcome to my YouTube space! I'm a skincare and cosmetics formulator and esthetician. Here we're all about skincare, beauty, and anything Rihanna chooses to put her name on.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 82.6%
- Posts: 17.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Medik8 are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Medik8's influencers average views (Instagram)
Based on each influencer's average views per post
With 31.3% of partnerships featuring creators averaging 10K-50K views, Medik8's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 21.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (410.8k avg views/post):
np.miranda x Medik8
![Instagram post by @np.miranda for Medik8. Caption reads: [...] on notice in just 7 days. @officialmedik8....](https://images.od.modash.io/14c09341345032513b49ef33ddd4de6ba9d708cb)
Influencer bio
Nurse Practitioner 💉 Prescriptions for glowing skin, makeup, & fashion ✨ Injectable appt - Newport Beach📍 2026 bride miranda@underscoretalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.6k avg views/post):
meganmaceyy x Medik8
![Instagram post by @meganmaceyy for Medik8. Caption reads: [...] the crystal retinoid from @officialmedik8....](https://images.od.modash.io/21c3645cd53e01b7c6f951b8b73458f48ba482ab)
Influencer bio
🌟 Unfiltered no nonsense Esti 👩🏼💻Making the world of beauty a simpler place ✉️ lucy@moxymanagement.co.uk
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Medik8's repeat partnerships
Out of 347 unique influencers in our dataset, 34 of them (10%) posted content for Medik8 in 3 or more separate calendar months. The most consistent partner is @natalieloder, who has collaborated across 8 months with 10 total posts.
Here are 3 examples of Medik8's repeat influencer partnerships, with links to the sponsored content.
natalieloder x Medik8
![Instagram post by @natalieloder for Medik8. Caption reads: [...] gentle foam cleanser
@officialmedik8 - r-....](https://images.od.modash.io/6c15d961e8ae0a6e1eeddbe775609ac89388c559)
![Instagram post by @natalieloder for Medik8. Caption reads: [...] and elastin serum
@officialmedik8 -....](https://images.od.modash.io/3fda3e70f2e6ec83339ecd3964846c8c8157b11d)
![Instagram post by @natalieloder for Medik8. Caption reads: [...] redux and postmodern
@officialmedik8 - c....](https://images.od.modash.io/3a51dd1fb8cd06918d2d1bb26a51750234e3dbad)
beautyculturegroup x Medik8
![Instagram post by @beautyculturegroup for Medik8. Caption reads: [...] the first of December 😴🎄☕️
@medik8malta....](https://images.od.modash.io/421c351ea77eb420f6434b744d57b67c07f28e76)
![Instagram post by @beautyculturegroup for Medik8. Caption reads: [...] minute morning routine 🫶🏼
@medik8malta....](https://images.od.modash.io/92d96380980dec474c9089f815a0109113785941)
simplysarahjayneloves x Medik8
![Instagram post by @simplysarahjayneloves for Medik8. Caption reads: [...] fantastic saving! The @officialmedik8 Black....](https://images.od.modash.io/c433f8fcfe7debeae80f37edbd4f42f823de465a)
![Instagram post by @simplysarahjayneloves for Medik8. Caption reads: @officialmedik8 currently have 20% off, it [...].](https://images.od.modash.io/944d4d1c874083ec7cabf1eb57d2aa57a4585521)
![Instagram post by @simplysarahjayneloves for Medik8. Caption reads: [...] results so far! (AD)
@officialmedik8....](https://images.od.modash.io/fe7c6c41f14beda13e1ba06b107596a323eb4a5c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Medik8 had the most influencer activity. 36.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (32.5%)
- Australia (2.9%)
- Canada (2.9%)
Medik8's influencer activity by market
Here is another example of Medik8 collaborating with an influencer in United States.
kristinarodulfo x Medik8
![TikTok post by @kristinarodulfo for Medik8. Caption reads: [...] stinging, or have a sticky finish. @Medik8....](https://images.od.modash.io/e887fb371c1af78445ca9f1d27e87ab2c3f7d5a6)
Medik8's influencer activity vs. related brands
Medik8 is a clinical, science-led skincare brand; DRMTLGY and Peter Thomas Roth are close competitors targeting results-oriented consumers who discover products through expert and influencer skincare education.
Total influencer content
Medik8 vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Peter Thomas Roth leads with 4.6k sponsored posts, notably outpacing DRMTLGY (4k posts) and Medik8 (548 posts). Across all three brands, the average volume is 3k posts, indicating mature, scaled influencer programs. DRMTLGY and Peter Thomas Roth each have several times more total posts than Medik8.
By social platform
Medik8 vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, DRMTLGY leads on Instagram and YouTube and Peter Thomas Roth leads on TikTok. The gap is most notable on TikTok, with Peter Thomas Roth at 4.5k, DRMTLGY at 3.3k, Medik8 at 230 posts. DRMTLGY's activity is particularly concentrated on TikTok. On TikTok, DRMTLGY and Peter Thomas Roth have several times more posts than Medik8.
By geographical market
Medik8 vs. related brands influencer activity (by country)
Estimated sponsored posts in Medik8's top markets
Peter Thomas Roth has the highest estimated sponsored-post volume in United States (3k posts, 64.9%), United Kingdom (275 posts, 6%), India (202 posts, 4.4%), while DRMTLGY leads in Canada with 179 posts (4.5%), while Medik8 leads in Australia with 16 posts (2.9%). Looking at United States specifically, the split is Peter Thomas Roth at 3k posts (64.9%), DRMTLGY at 2.6k posts (66.2%), Medik8 at 198 posts (36.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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