Medik8 Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.0k pieces of influencer content sponsored by Medik8 over the last 12 months.
This report breaks down where & how Medik8 invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Medik8, see here: Medik8 influencers.
Influencer activity throughout the year
Medik8's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Medik8's influencer activity by month
Number of sponsored posts
Medik8's influencer output appears relatively consistent throughout the year, averaging about 246 sponsored posts per month. November recorded the highest volume at 356 posts (45% above average), while April was the quietest at 124 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Medik8's sponsored influencer collaborations break down by social platform:
- Instagram: 1.9k posts (63.2%)
- TikTok: 991 posts (33.5%)
- YouTube: 97 posts (3.3%)
Medik8's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Medik8.
Here are 3 examples of Medik8's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
chrishanxoxo x Medik8
![Instagram post by @chrishanxoxo for Medik8. Caption reads: [...] lasting hydration… My go-to @officialmedik8....](https://images.od.modash.io/47e4282c4a087e80519a8f0b45b920714598e562)
Influencer bio
❤️Fashion, Beauty, Motherhood 📧pr@chrishanxoxo.com 👼🏻Mama to @lu.na.yu 💍@robertyuphotography 📍Los Angeles 🎓USC MBA
Collaboration metrics
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megwiess x Medik8
![TikTok post by @megwiess for Medik8. Caption reads: [...] your new holy grail to brighter skin,....](https://images.od.modash.io/bee233b5f06a0384deb91a65a1ea2f120ec5675a)
Influencer bio
menace to society 2027 Bride formerly @thatgirlmeggies IG @megwiess 💌 gossip@megwiess.com
Collaboration metrics
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DrSamEllis x Medik8
![YouTube post by @DrSamEllis for Medik8. Caption reads: [...] code: DRSAM for 20% off from May 17-26)....](https://images.od.modash.io/694eec01aa86f3466aa9e07b6deeb75f1ce8cb67)
Influencer bio
NEW VIDEOS GO LIVE EVERY FRIDAY AT 12pm ET/9am PT! Hi! I'm a Board-Certified Dermatologist based in Danville, California. Welcome to my channel! My goal is to answer all your skincare and treatment questions, share honest skincare product reviews, and give you a peek into my life as a dermatologist. Find me on Instagram: https://www.instagram.com/drsamanthaellis
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 71.3%
- Posts: 28.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Medik8 are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Medik8's influencers average views (Instagram)
Based on each influencer's average views per post
With 33.7% of partnerships featuring creators averaging 1K-5K views, Medik8's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 28.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (274.1k avg views/post):
bireczacinindunyasii x Medik8
Influencer bio
Bilim destekli güzellik ✨ 💊 Sağlık, Güzellik, Takviyeler ve Ben hello@luredigital.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.5k avg views/post):
lucyparts x Medik8
![Instagram post by @lucyparts for Medik8. Caption reads: [...] Daily UV Invisible SPF50) @officialmedik8....](https://images.od.modash.io/913938b55a5fc1b8d1b241f2075db5b8738660ba)
Influencer bio
✍️ freelance beauty editor in london 🪞 skincare, makeup, food + real life in your 30s 📧 lucypartingtonfreelance@gmail.com ⬇️ website + substack
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Medik8's repeat partnerships
Out of 1.7k unique influencers in our dataset, 94 of them (6%) posted content for Medik8 in 3 or more separate calendar months. The most consistent partner is @pharmaestheticsbyriya, who has collaborated across 12 months with 47 total posts.
Here are 3 examples of Medik8's repeat influencer partnerships, with links to the sponsored content.
pharmaestheticsbyriya x Medik8
![TikTok post by @pharmaestheticsbyriya for Medik8. Caption reads: [...] acid 10 Hyaluronic Serum @Medik8 liquid....](https://images.od.modash.io/eecb73e4d347fe3183c04722664ddd86bab05762)
![TikTok post by @pharmaestheticsbyriya for Medik8. Caption reads: [...] and pore-reducing toner, @Medik8 daily....](https://images.od.modash.io/77d648927c3bb500a1f8e1a554261a8fd2ad987b)
![TikTok post by @pharmaestheticsbyriya for Medik8. Caption reads: [...] in 1 minute 😅 Products used: @Medik8....](https://images.od.modash.io/19a0ee95dbac340aec7c3e7a9dad12dad73a140b)
beautyculturegroup x Medik8
![Instagram post by @beautyculturegroup for Medik8. Caption reads: 🧖♀️ @medik8malta @beautyculturegroup |AD [...].](https://images.od.modash.io/e71512cc80eef6960823c78f469da8402f2f356e)
![Instagram post by @beautyculturegroup for Medik8. Caption reads: [...] just hits different 🥹🫶🏼 @medik8malta....](https://images.od.modash.io/899ff6c6f2fb2c2549cdf80e0e08ee7a73b26855)
sydney_wellnessjourney x Medik8
![TikTok post by @sydney_wellnessjourney for Medik8. Caption reads: @Medik8 US #splurgeworthy #skincare [...].](https://images.od.modash.io/94e1f567d7de87493642eceb60fa481482bf61b9)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Medik8 had the most influencer activity. 25.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (21.9%)
- Spain (7.7%)
- Australia (5.6%)
Medik8's influencer activity by market
Here is another example of Medik8 collaborating with an influencer in United States.
caseyhl91 x Medik8
![TikTok post by @caseyhl91 for Medik8. Caption reads: [...] & products for my sensitive skin, and....](https://images.od.modash.io/8d861be396a30393408f320bf1f9a84080a01608)
Medik8's influencer activity vs. related brands
Medik8 competes with OLEHENRIKSEN and First Aid Beauty in results-driven skincare where ingredient education (vitamin C, retinoids, barrier support) matters. These peers are strong comparisons for routine-based influencer content and clinical credibility.
Total influencer content
Medik8 vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OLEHENRIKSEN leads with 15.1k sponsored posts, significantly outpacing First Aid Beauty (4.5k posts) and Medik8 (3k posts). Across all three brands, the average volume is 7.5k posts, indicating mature, scaled influencer programs. OLEHENRIKSEN has multiple times more total posts than Medik8 and First Aid Beauty.
By social platform
Medik8 vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Medik8 leads on Instagram and YouTube, while OLEHENRIKSEN leads on TikTok. The gap is most notable on TikTok, with OLEHENRIKSEN at 13.3k, First Aid Beauty at 3.8k, Medik8 at 991 posts. OLEHENRIKSEN's activity is particularly concentrated on TikTok. On TikTok, OLEHENRIKSEN has multiple times more posts than Medik8 and First Aid Beauty.
By geographical market
Medik8 vs. related brands influencer activity (by country)
Estimated sponsored posts in Medik8's top markets
OLEHENRIKSEN has the highest estimated sponsored-post volume in United States (7.8k posts, 51.7%), United Kingdom (1.9k posts, 12.7%), France (878 posts, 5.8%), suggesting a Europe focus, while Medik8 leads in Spain with 228 posts (7.7%). Looking at United States specifically, the split is OLEHENRIKSEN at 7.8k posts (51.7%), First Aid Beauty at 2.4k posts (53.5%), Medik8 at 763 posts (25.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OLEHENRIKSEN's Influencer Marketing Strategy
- First Aid Beauty's Influencer Marketing Strategy
- BÉIS Travel's Influencer Marketing Strategy
- Naturium's Influencer Marketing Strategy
- Ulanzi's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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