We analyzed 3.0k pieces of influencer content sponsored by Medik8 over the last 12 months.
This report breaks down where & how Medik8 invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Medik8, see here: Medik8 influencers.
Medik8's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Medik8's influencer output appears relatively consistent throughout the year, averaging about 245 sponsored posts per month. November recorded the highest volume at 383 posts (56% above average), while July was the quietest at 167 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Medik8's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Medik8.
Here are 3 examples of Medik8's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
❤️Fashion, Beauty, Motherhood 📧pr@chrishanxoxo.com 👼🏻Mama to @lu.na.yu 💍@robertyuphotography 📍Los Angeles 🎓USC MBA
Collaboration metrics
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Influencer bio
menace to society 2027 Bride formerly @thatgirlmeggies IG @megwiess 💌 gossip@megwiess.com
Collaboration metrics
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Influencer bio
NEW VIDEOS GO LIVE EVERY FRIDAY AT 12pm ET/9am PT! Hi! I'm a Board-Certified Dermatologist based in Danville, California. Welcome to my channel! My goal is to answer all your skincare and treatment questions, share honest skincare product reviews, and give you a peek into my life as a dermatologist. Find me on Instagram: https://www.instagram.com/drsamanthaellis
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Medik8 are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 33.3% of partnerships featuring creators averaging 1K-5K views, Medik8's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 29.5%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (254.1k avg views/post):
Influencer bio
skincare tips & edu. but funny 😏 38 | NYC | kaitlin@holidayhousesocial.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.9k avg views/post):
Influencer bio
Beauty • Travel • Mental Health 50% of @imwiggingout 💌 lucyneville@daymgmt.com.au
Collaboration metrics
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Out of 1.7k unique influencers in our dataset, 94 of them (6%) posted content for Medik8 in 3 or more separate calendar months. The most consistent partner is @pharmaestheticsbyriya, who has collaborated across 11 months with 38 total posts.
Here are 3 examples of Medik8's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Medik8 had the most influencer activity. 26.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Medik8 collaborating with an influencer in United States.
Medik8 competes in results-focused skincare, making Sunday Riley and DRMTLGY strong peers for comparing influencer strategies around actives, routines, and credible before/after storytelling.
Total sponsored posts tracked (last 12 months)
DRMTLGY leads with 12k sponsored posts, significantly outpacing Medik8 (3k posts) and Sunday Riley (1.2k posts). Across all three brands, the average volume is 5.4k posts, indicating mature, scaled influencer programs. DRMTLGY has a notably higher total post count than Medik8 and Sunday Riley.
Sponsored posts by platform
Medik8 leads on Instagram, while DRMTLGY has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with DRMTLGY at 10.3k, Medik8 at 942, Sunday Riley at 722 posts. DRMTLGY's activity is particularly concentrated on TikTok. On TikTok, DRMTLGY posts far more than Medik8 and Sunday Riley.
Estimated sponsored posts in Medik8's top markets
DRMTLGY has the highest estimated sponsored-post volume in United States (8.1k posts, 67.4%), Canada (541 posts, 4.5%), suggesting a North America focus, while Medik8 has the highest estimated sponsored-post volume in United Kingdom (690 posts, 23.2%), Spain (268 posts, 9%), suggesting a Europe focus, while Sunday Riley leads in France with 57 posts (4.6%). Looking at United States specifically, the split is DRMTLGY at 8.1k posts (67.4%), Medik8 at 795 posts (26.7%), Sunday Riley at 653 posts (52.4%). Medik8's strength in United Kingdom may indicate a home-market focus, while DRMTLGY shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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