Medik8 Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.2k pieces of influencer content sponsored by Medik8 over the last 12 months.
This report breaks down where & how Medik8 invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Medik8, see here: Medik8 influencers.
Influencer activity throughout the year
Medik8's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Medik8's influencer activity by month
Number of sponsored posts
Medik8's influencer output appears relatively consistent throughout the year, averaging about 268 sponsored posts per month. May recorded the highest volume at 402 posts (50% above average), while July was the quietest at 156 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Medik8's sponsored influencer collaborations break down by social platform:
- Instagram: 2.1k posts (63.8%)
- TikTok: 1.1k posts (32.6%)
- YouTube: 116 posts (3.6%)
Medik8's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Medik8.
Here are 3 examples of Medik8's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
glowwithava x Medik8
![Instagram post by @glowwithava for Medik8. Caption reads: [...] extraordinary... this new @officialmedik8....](https://images.od.modash.io/8a3a1e2ea03e17a2a06f86d03705a32728607f89)
Influencer bio
🇰🇷 in nyc Founder / CEO @byava | #JELLOSKIN @jelloskinbyava big beverage + lymph + ear seed person 🍵ིྀ🍓🤍༘⋆｡˚
Collaboration metrics
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megwiess x Medik8
![TikTok post by @megwiess for Medik8. Caption reads: [...] your new holy grail to brighter skin,....](https://images.od.modash.io/bee233b5f06a0384deb91a65a1ea2f120ec5675a)
Influencer bio
menace to society 2027 Bride formerly @thatgirlmeggies IG @megwiess 💌 gossip@megwiess.com
Collaboration metrics
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MyCrazyMakeup x Medik8
![YouTube post by @MyCrazyMakeup for Medik8. Caption reads: [...] ▼ Toda la Info y enlaces de interés ▼ Medik8....](https://images.od.modash.io/38041a78d35c22386cfbd98b00f934658c8cf7d8)
Influencer bio
¡Hola Chicxs! Soy Leticia Sánchez, amante del maquillaje y mamá soltera de Chloe. Llevo más de 14 años en YouTube creciendo con vosotros. En mi canal encontraras tips de maquillaje, Novedades, Manicuras...todo lo que nos gusta relacionado con el mundo del maquillaje. Los Domingos os comparto un poquito de mi vida y mi nueva aventura como mamá :) Además he creado mi Marca de Maquillaje Lylak Beauty que espero que os guste. Lylak review del primer lanzamiento https://youtu.be/0uwIwPGyODU Web http://www.lylakbeauty.com Primor https://tidd.ly/3kyvnFr Os espero todos los Martes, Jueves y Domingos y una vez al mes hago un Directo para poder charlar. ♡ Si quieres que pruebe tus productos mándame un mail a mycrazymakeup@gmail.com ♡ Para dudas o preguntas lo mejor es que me escribáis por mis redes sociales :D xoxo, Leticia Sánchez
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 72.8%
- Posts: 27.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Medik8 are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Medik8's influencers average views (Instagram)
Based on each influencer's average views per post
Medik8's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (385.1k avg views/post):
arshiamoorjani x Medik8
Influencer bio
Mom | Founder @meristoribeauty arshia.makeup@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.9k avg views/post):
annabrandejs_czsk x Medik8
Influencer bio
Krásu máte v sobě, probuďte ji! Přinášíme vám produkty pro zdraví a krásu již 22 let v České republice a 17 let na Slovensku.
Collaboration metrics
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Medik8's repeat partnerships
Out of 1.8k unique influencers in our dataset, 101 of them (6%) posted content for Medik8 in 3 or more separate calendar months. The most consistent partner is @pharmaestheticsbyriya, who has collaborated across 12 months with 47 total posts.
Here are 3 examples of Medik8's repeat influencer partnerships, with links to the sponsored content.
pharmaestheticsbyriya x Medik8
![TikTok post by @pharmaestheticsbyriya for Medik8. Caption reads: [...] acid 10 Hyaluronic Serum @Medik8 liquid....](https://images.od.modash.io/eecb73e4d347fe3183c04722664ddd86bab05762)
![TikTok post by @pharmaestheticsbyriya for Medik8. Caption reads: [...] and pore-reducing toner, @Medik8 daily....](https://images.od.modash.io/77d648927c3bb500a1f8e1a554261a8fd2ad987b)
![TikTok post by @pharmaestheticsbyriya for Medik8. Caption reads: [...] the most exciting giveaway - @Medik8....](https://images.od.modash.io/82b07b3c25b4d518f8108fee776be18e255489cb)
mayzo_47 x Medik8
![TikTok post by @mayzo_47 for Medik8. Caption reads: [...] that are on sale today #medik8....](https://images.od.modash.io/b51706d2834508d6a019538faac95eae482ada9b)
![TikTok post by @mayzo_47 for Medik8. Caption reads: @Medik8 US is the brand I have used [...].](https://images.od.modash.io/5f2ce1f056003eaadc5941293670bdbe74e194a2)
![TikTok post by @mayzo_47 for Medik8. Caption reads: Medik8 is 25% off today a good day to [...].](https://images.od.modash.io/cec96587fa87baf7f68498c2e639bca535672145)
simplysarahjayneloves x Medik8
![Instagram post by @simplysarahjayneloves for Medik8. Caption reads: [...] fantastic saving! The @officialmedik8 Black....](https://images.od.modash.io/c433f8fcfe7debeae80f37edbd4f42f823de465a)
![Instagram post by @simplysarahjayneloves for Medik8. Caption reads: @officialmedik8 currently have 20% off, it [...].](https://images.od.modash.io/944d4d1c874083ec7cabf1eb57d2aa57a4585521)
![Instagram post by @simplysarahjayneloves for Medik8. Caption reads: [...] and I don’t think the @officialmedik8 Gentle....](https://images.od.modash.io/d229053e1f741888d5462bbb05ddec5ce70722ab)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Medik8 had the most influencer activity. 26.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (21.5%)
- Spain (5.7%)
- Ukraine (5.5%)
Medik8's influencer activity by market
Here is another example of Medik8 collaborating with an influencer in United States.
caseyhl91 x Medik8
![TikTok post by @caseyhl91 for Medik8. Caption reads: [...] & products for my sensitive skin, and....](https://images.od.modash.io/8d861be396a30393408f320bf1f9a84080a01608)
Medik8's influencer activity vs. related brands
Medik8 competes with The Inkey List and Sunday Riley for active-driven skincare consumers comparing ingredients and efficacy. These brands win similar audiences through education-led influencer content and regimen-building.
Total influencer content
Medik8 vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Theinkeylist leads with 8.1k sponsored posts, significantly outpacing Medik8 (3.2k posts) and Sunday Riley (1.4k posts). Across all three brands, the average volume is 4.3k posts, indicating mature, scaled influencer programs. Theinkeylist has more than twice as many total posts as Medik8 and more than five times as many as Sunday Riley.
By social platform
Medik8 vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Medik8 leads on Instagram and YouTube, while Theinkeylist leads on TikTok. The gap is most notable on TikTok, with Theinkeylist at 7.1k, Medik8 at 1.1k, Sunday Riley at 771 posts. Theinkeylist's activity is particularly concentrated on TikTok. On TikTok, Theinkeylist has more than six times as many posts as Medik8 and more than nine times as many as Sunday Riley.
By geographical market
Medik8 vs. related brands influencer activity (by country)
Estimated sponsored posts in Medik8's top markets
Theinkeylist has the highest estimated sponsored-post volume in United States (3.7k posts, 45.2%), United Kingdom (1.6k posts, 19.6%), Canada (318 posts, 3.9%), suggesting a North America focus, while Medik8 leads in Spain with 185 posts (5.7%), while Sunday Riley leads in France with 56 posts (4%). Looking at United States specifically, the split is Theinkeylist at 3.7k posts (45.2%), Medik8 at 871 posts (26.9%), Sunday Riley at 749 posts (53.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Theinkeylist's Influencer Marketing Strategy
- Sunday Riley's Influencer Marketing Strategy
- BÉIS Travel's Influencer Marketing Strategy
- Naturium's Influencer Marketing Strategy
- Retro Stage's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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