We analyzed 4.1k pieces of influencer content sponsored by Treehut over the last 12 months.
This report breaks down where & how Treehut invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Treehut, see here: Treehut influencers.
Treehut's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Treehut's influencer output appears relatively consistent throughout the year, averaging about 339 sponsored posts per month. December recorded the highest volume at 478 posts (41% above average), while March was the quietest at 225 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Treehut's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Treehut.
Here are 3 examples of Treehut's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
1.6M on TikTok nicole.herrera@thedigitalbrandarchitects.com 👇🏽SHOP ALL FINDS👇🏽
Collaboration metrics
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Influencer bio
mgmt@teamlarray.com 🧿
Collaboration metrics
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Influencer bio
On this channel I share and review microbrands and budget friendly watches and give you some tips and tricks for taking care of your watches by yourselves. My name is Aviv, Welcome to My Affordable Watch Collection! I hope you'll enjoy my videos and find them helpful! If you do, I would really appreciate your THUMBS UP and you hitting SUBSCRIBE! And if you click on the little BELL you'll get notified every time I post a new video, so make sure you click it! Also, Follow me on INSTAGRAM : https://www.instagram.com/myaffordablewatchcollection/ And get to know me and my collection better, see which watch I'm wearing every day! Email me for any inquiry: myaffordablewatchcollection@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Treehut are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Treehut's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.0M avg views/post):
Influencer bio
just here for my girls 🎀💕🫧 💌missprettygirlco@gmail.com isaiah 41:10 atlanta
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.1k avg views/post):
Influencer bio
All things stush ♡ Life snippets | Beauty | Smelling good Toronto ✉️ stushappeal@gmail.com
Collaboration metrics
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Out of 2.6k unique influencers in our dataset, 117 of them (5%) posted content for Treehut in 3 or more separate calendar months. The most consistent partner is @xotatianarose, who has collaborated across 13 months with 65 total posts.
Here are 3 examples of Treehut's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Treehut had the most influencer activity. 68.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Treehut collaborating with an influencer in United States.
Treehut’s body care and scent-led scrubs compete with Kopari Beauty and Sol de Janeiro, which target the same body-routine and fragrance-adjacent audience on TikTok and Instagram.
Total sponsored posts tracked (last 12 months)
Sol de Janeiro leads with 17.3k sponsored posts, significantly outpacing Kopari Beauty (6.9k posts) and Treehut (4.1k posts). Across all three brands, the average volume is 9.4k posts, indicating mature, scaled influencer programs. Sol de Janeiro has multiple times more total posts than Treehut and Kopari Beauty.
Sponsored posts by platform
Among these brands, Sol de Janeiro leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Sol de Janeiro at 10.7k, Kopari Beauty at 6k, Treehut at 2.3k posts. Kopari Beauty's activity is particularly concentrated on TikTok. TikTok is the main driver for Kopari Beauty and Sol de Janeiro, while Treehut’s Instagram and TikTok post counts are closer to each other.
Estimated sponsored posts in Treehut's top markets
Sol de Janeiro has the highest estimated sponsored-post volume in United States (7k posts, 40.5%), United Kingdom (1.5k posts, 8.9%), France (1.1k posts, 6.3%), suggesting a Europe focus, while Kopari Beauty leads in Brazil with 284 posts (4.1%), while Treehut leads in Canada with 172 posts (4.2%). Looking at United States specifically, the split is Sol de Janeiro at 7k posts (40.5%), Kopari Beauty at 4.9k posts (70.7%), Treehut at 2.8k posts (68.8%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.