Treehut Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.3k pieces of influencer content sponsored by Treehut over the last 12 months.
This report breaks down where & how Treehut invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Treehut, see here: Treehut influencers.
Influencer activity throughout the year
Treehut's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Treehut's influencer activity by month
Number of sponsored posts
Treehut's influencer output appears relatively consistent throughout the year, averaging about 107 sponsored posts per month. December recorded the highest volume at 159 posts (49% above average), while February was the quietest at 58 posts.
Treehut's influencer activity by month (views)
Total views on sponsored video posts
December generated the most views at 46.6M, while September recorded the least at 12.8M. Across all tracked posts in the 12-month window, average views per post were 266.3k. The peak month for views aligns with peak post volume, suggesting views may be partly volume-driven. The top-performing tracked post, by @larrayissexyashell, generated 9.2M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Treehut's sponsored influencer collaborations break down by social platform:
- TikTok: 650 posts (50.6%)
- Instagram: 629 posts (48.9%)
- YouTube: 6 posts (0.5%)
Treehut's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Treehut.
Here are 3 examples of Treehut's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
adridiaries_ x Treehut
![Instagram post by @adridiaries_ for Treehut. Caption reads: [...] step feel like a glow up!....](https://images.od.modash.io/a70963bfb081ada19e081117b86be23437b8f24e)
Influencer bio
🧺🩰🧸🫧 cozy girl diaries ♡ 700k on tiktok: adridiaries 💌 adridiaries@dulcedo.com
Collaboration metrics
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larrayissexyashell x Treehut
![TikTok post by @larrayissexyashell for Treehut. Caption reads: #TreeHutPartner @Tree Hut our skin AND our [...].](https://images.od.modash.io/f512769a4a17f68413e788243256e1f03bce3fa5)
Influencer bio
mgmt@teamlarray.com 🧿
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
MyAffordableWatchCollection x Treehut
![YouTube post by @MyAffordableWatchCollection for Treehut. Caption reads: [...] Get 5% off using code:MAWC5
Treehut: [...].](https://images.od.modash.io/f45faa36acf46f6c67b3fbe4b12fc62dcfdda4a9)
Influencer bio
On this channel I share and review microbrands and budget friendly watches and give you some tips and tricks for taking care of your watches by yourselves. My name is Aviv, Welcome to My Affordable Watch Collection! I hope you'll enjoy my videos and find them helpful! If you do, I would really appreciate your THUMBS UP and you hitting SUBSCRIBE! And if you click on the little BELL you'll get notified every time I post a new video, so make sure you click it! Also, Follow me on INSTAGRAM : https://www.instagram.com/myaffordablewatchcollection/ And get to know me and my collection better, see which watch I'm wearing every day! Email me for any inquiry: myaffordablewatchcollection@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.5%
- Carousels: 1.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Treehut are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Treehut's influencers average views (TikTok)
Based on each influencer's average views per post
Treehut's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.0M avg views/post):
missprettygirl x Treehut
![TikTok post by @missprettygirl for Treehut. Caption reads: [...] moisture #hygieneproducts #ultafinds....](https://images.od.modash.io/78e233502473031f3d22b7ebf30d8da34e6a8228)
Influencer bio
just here for my girls 🎀💕🫧 💌missprettygirlco@gmail.com isaiah 41:10 atlanta
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.5k avg views/post):
lavishkei x Treehut
Influencer bio
Lavishkeicollabs@gmail.com Nashville, Tennessee 🎀
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Treehut's repeat partnerships
Out of 1.1k unique influencers in our dataset, 25 of them (2%) posted content for Treehut in 3 or more separate calendar months. The most consistent partner is @__karen_blanco__, who has collaborated across 6 months with 6 total posts.
Here are 3 examples of Treehut's repeat influencer partnerships, with links to the sponsored content.
__karen_blanco__ x Treehut
![Instagram post by @__karen_blanco__ for Treehut. Caption reads: [...] My first ever PR gift from @treehut and....](https://images.od.modash.io/5d3def9d9d7f0f8842e9872cb6e90f04b20f88aa)
MyAffordableWatchCollection x Treehut
![YouTube post by @MyAffordableWatchCollection for Treehut. Caption reads: [...] Get 5% off using code:MAWC5
Treehut: [...].](https://images.od.modash.io/0d1831a0dba57c8968ec6bcfc18e24ee54037b62)
![YouTube post by @MyAffordableWatchCollection for Treehut. Caption reads: [...] Get 5% off using code:MAWC5
Treehut: [...].](https://images.od.modash.io/482fa275a3a1d797ee5d38544251d609b131b169)
tatianarosexo x Treehut
![TikTok post by @tatianarosexo for Treehut. Caption reads: #treehutpartner @Tree Hut had a glow up [...].](https://images.od.modash.io/901cc4b9c7c9b40886505ec2e015362db4d6e818)
![TikTok post by @selfcarewithtatiana for Treehut. Caption reads: [...] Shea Sugar scrub🍊🧡 #treehutpartner....](https://images.od.modash.io/dd92c842445b97d759582496567f2b592fe32b6d)
![TikTok post by @selfcarewithtatiana for Treehut. Caption reads: #treehutpartner Indulge in a sweet, [...].](https://images.od.modash.io/3c270463058dd98e7522f0d93eba07b2ebe135db)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Treehut had the most influencer activity. 72.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (5.3%)
- United Kingdom (3.8%)
- Brazil (3.5%)
Treehut's influencer activity by market
Here is another example of Treehut collaborating with an influencer in United States.
ninaghoulina x Treehut
Treehut's influencer activity vs. related brands
Tree Hut competes in body care and exfoliation, where Kopari Beauty and Sol de Janeiro are strong body-focused benchmarks known for scent-led positioning and influencer-driven shower-routine content.
Total influencer content
Treehut vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Sol de Janeiro leads with 3.8k sponsored posts, significantly outpacing Kopari Beauty (1.8k posts) and Treehut (1.3k posts). Across all three brands, the average volume is 2.3k posts, indicating mature, scaled influencer programs. Sol de Janeiro has multiple times more total posts than Treehut and Kopari Beauty.
By social platform
Treehut vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Sol de Janeiro leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Sol de Janeiro at 1.9k, Treehut at 629, Kopari Beauty at 122 posts. Kopari Beauty's activity is particularly concentrated on TikTok. On Instagram, Sol de Janeiro has multiple times more posts than Treehut and Kopari Beauty.
By geographical market
Treehut vs. related brands influencer activity (by country)
Estimated sponsored posts in Treehut's top markets
Sol de Janeiro has the highest estimated sponsored-post volume in United States (1.5k posts, 40.4%), United Kingdom (331 posts, 8.7%), India (244 posts, 6.4%), while Treehut leads in Canada with 68 posts (5.3%), while Kopari Beauty leads in Brazil with 63 posts (3.5%). Looking at United States specifically, the split is Sol de Janeiro at 1.5k posts (40.4%), Kopari Beauty at 1.3k posts (71.1%), Treehut at 932 posts (72.5%).
Read more influencer strategy breakdowns
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