Treehut Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.2k pieces of influencer content sponsored by Treehut over the last 12 months.
This report breaks down where & how Treehut invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Treehut, see here: Treehut influencers.
Influencer activity throughout the year
Treehut's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Treehut's influencer activity by month
Number of sponsored posts
Treehut's influencer output appears relatively consistent throughout the year, averaging about 267 sponsored posts per month. December recorded the highest volume at 354 posts (33% above average), while April was the quietest at 79 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Treehut's sponsored influencer collaborations break down by social platform:
- Instagram: 1.7k posts (53.9%)
- TikTok: 1.5k posts (45.8%)
- YouTube: 7 posts (0.2%)
Treehut's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Treehut.
Here are 3 examples of Treehut's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
julianna_claire x Treehut
Influencer bio
You’ll love it here, stay awhile 🫶 🎀 Founder of @roame.clean 🤍 Elevating your everyday with affordable finds 👇🏻 SHOP MY REELS👇🏻
Collaboration metrics
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samaraispinkk x Treehut
Influencer bio
I am pink diva mermaid queen and Samara 💌- Samara@tiddle.io Snap is lit
Collaboration metrics
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MeliMel x Treehut
![YouTube post by @MeliMel for Treehut. Caption reads: #treehutpartner The lip trio I didn’t know I [...].](https://images.od.modash.io/19f84da25adb9291f8405b0d118860dd518f42fe)
Influencer bio
if you're reading this: God loves you ♡ I make beauty & lifestyle videos 🫧 don't forget to show love!! God is love and love can change anything and everything! 🤍 chelsey@smallscreenmarketing.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 77.5%
- Posts: 22.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Treehut are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Treehut's influencers average views (Instagram)
Based on each influencer's average views per post
Treehut's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.0M avg views/post):
youglowgrrl x Treehut
![Instagram post by @youglowgrrl for Treehut. Caption reads: [...] Scrub @thebodyshop Exfoliating Gloves....](https://images.od.modash.io/8447045b6ab3fee5d2e0d1ea50f63a64351e97fd)
Influencer bio
The ‘sounds’ girlie & your friendly neighbourhood beauty bestie 🤪 ☁️ 28 | London, UK 🇬🇧 ✉️ PR | Collabs: annie@lvesocial.com Discount codes ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.2k avg views/post):
merelymirna x Treehut
Influencer bio
Miami 📍Apr ✈️ NYC bookings@petillermanagement.com Inspiring u to wear W.E you want. Follow for plus size fashion, beauty & events near you
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Treehut's repeat partnerships
Out of 2k unique influencers in our dataset, 106 of them (5%) posted content for Treehut in 3 or more separate calendar months. The most consistent partner is @xotatianarose, who has collaborated across 12 months with 29 total posts.
Here are 3 examples of Treehut's repeat influencer partnerships, with links to the sponsored content.
xotatianarose x Treehut
![TikTok post by @xotatianarose for Treehut. Caption reads: #treehutpartner @Tree Hut had a glow up [...].](https://images.od.modash.io/901cc4b9c7c9b40886505ec2e015362db4d6e818)
![TikTok post by @xotatianarose for Treehut. Caption reads: #treehutpartner Indulge in a sweet, [...].](https://images.od.modash.io/3c270463058dd98e7522f0d93eba07b2ebe135db)
![TikTok post by @xotatianarose for Treehut. Caption reads: #treehutpartner Cozy up into fall with [...].](https://images.od.modash.io/5731a561c1d9ccc63a90d839e3e8ebca337d7404)
xotatianarose x Treehut
![Instagram post by @xotatianarose for Treehut. Caption reads: #treehutpartner @treehut had a glow up [...].](https://images.od.modash.io/e1719820f3954f305542d0164f0af13a646cd8a6)
![Instagram post by @xotatianarose for Treehut. Caption reads: #treehutpartner Cozy up into fall with [...].](https://images.od.modash.io/125fab93f0d92f67032f210a9592a140d9a9c205)
selfcarebeautyyy_ x Treehut
![Instagram post by @selfcarebeautyyy_ for Treehut. Caption reads: #treehutpartner The sweetest scent [...].](https://images.od.modash.io/da59ac009f147805afffe9b6e8001e92064d967a)
![Instagram post by @selfcarebeautyyy_ for Treehut. Caption reads: [...] the spooky season with @treehut Sweet....](https://images.od.modash.io/1d9cd6a0a10eaecbf72e06a21712525db62c6935)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Treehut had the most influencer activity. 69.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (3.9%)
- Canada (3.8%)
- United Kingdom (3.8%)
Treehut's influencer activity by market
Here is another example of Treehut collaborating with an influencer in United States.
ninaghoulina x Treehut
Treehut's influencer activity vs. related brands
Treehut competes for self-care and everyday beauty routines with Kitsch and Touchland, which similarly win through highly visual, lifestyle-friendly products. Influencer content often overlaps in bathroom-shelf aesthetics, gifting, and “small luxury” moments.
Total influencer content
Treehut vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Kitsch leads with 35.5k sponsored posts, significantly outpacing Touchland (9.4k posts) and Treehut (3.2k posts). Across all three brands, the average volume is 16k posts, indicating mature, scaled influencer programs. Kitsch has far more total posts than Treehut and Touchland.
By social platform
Treehut vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Treehut leads on Instagram, while Kitsch has the most activity on TikTok and Touchland has the most activity on YouTube. The gap is most notable on TikTok, with Kitsch at 33.9k, Touchland at 7.9k, Treehut at 1.5k posts. Kitsch's activity is particularly concentrated on TikTok. On TikTok, Kitsch has far more posts than Treehut and Touchland.
By geographical market
Treehut vs. related brands influencer activity (by country)
Estimated sponsored posts in Treehut's top markets
Kitsch has the highest estimated sponsored-post volume in United States (26k posts, 72.5%), United Kingdom (1.8k posts, 5.2%), Canada (1.5k posts, 4.3%), suggesting a North America focus, while Treehut leads in Brazil with 125 posts (3.9%). Looking at United States specifically, the split is Kitsch at 26k posts (72.5%), Touchland at 6.6k posts (70.7%), Treehut at 2.2k posts (69.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kitsch's Influencer Marketing Strategy
- Touchland's Influencer Marketing Strategy
- Skintific's Influencer Marketing Strategy
- WHOOP's Influencer Marketing Strategy
- Naturium's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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