Treehut Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.9k pieces of influencer content sponsored by Treehut over the last 12 months.

This report breaks down where & how Treehut invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Treehut, see here: Treehut influencers.

Influencer activity throughout the year

Treehut's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Treehut's influencer posting pattern appears irregular, with notable fluctuations month to month. December saw the highest output at 360 posts (50% above the 240 monthly average), while September was the quietest at 131 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Treehut's sponsored influencer collaborations break down by social platform:

• Instagram: 1.7k posts (59.9%)
• TikTok: 1.2k posts (39.9%)
• YouTube: 6 posts (0.2%)

Instagram influencer marketing is a clear focus for Treehut.

Here are 3 examples of Treehut's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

adridiaries_ x Treehut

adridiaries_

@adridiaries_

31 Dec, 25

3.2M

206.7k

[...] step feel like a glow up! 🥂🧖🏻‍♀️ #treehutpartner #treehut #rebrand #newyear #2026 [...]

Influencer bio

♡ your cozy internet bestie ✉️ adridiaries@dulcedo.com

Collaboration metrics

Post views3.2M

Post EMV $115.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

samaraispinkk x Treehut

samaraispinkk

@samaraispinkk

28 Oct, 25

7.7M

141.9k

Draft I’m so sick, Sooo smooth #treehutpartner @Tree Hut @Ulta Beauty

Influencer bio

I am pink diva mermaid queen and Samara 💌- Samara@tiddle.io Snap is lit

Collaboration metrics

Post views7.7M

Post EMV $161.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

MyAffordableWatchCollection x Treehut

MyAffordableWatchCollection

@MyAffordableWatchCollection

28 Nov, 25

1.6k

67

[...] Watch Club: Get 5% off using code:MAWC5 Treehut: Praesidus: *** Shop hot products: [...]

Influencer bio

On this channel I share and review microbrands and budget friendly watches and give you some tips and tricks for taking care of your watches by yourselves. My name is Aviv, Welcome to My Affordable Watch Collection! I hope you'll enjoy my videos and find them helpful! If you do, I would really appreciate your THUMBS UP and you hitting SUBSCRIBE! And if you click on the little BELL you'll get notified every time I post a new video, so make sure you click it! Also, Follow me on INSTAGRAM : https://www.instagram.com/myaffordablewatchcollection/ And get to know me and my collection better, see which watch I'm wearing every day! Email me for any inquiry: myaffordablewatchcollection@gmail.com

Collaboration metrics

Post views1.6k

Post EMV $56

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Treehut's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.2M avg views/post):

operation_niki x Treehut

operation_niki

@operation_niki

26 Jan, 26

1.2M

34.6k

#TreeHutPartner Everything showers done right [...]

Influencer bio

JESUS🙌🏾 Mom🤎Wife💍 Cook✨Clean✨Organize✨Self Care 👇🏾AMAZON✨LINKS✨EMAIL👇🏾

Collaboration metrics

Post views1.2M

Post EMV $39.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (10.0k avg views/post):

chobobeauty x Treehut

chobobeauty

@chobobeauty

23 Apr, 26

11.5k

[...] 시어 슈가 스크럽 추천입니다 @oliveyoung_official @treehut_korea #트리헛 #스크럽 #데저트헤이즈 #올리브영

Influencer bio

#뷰티인플루언서 #1초맞팔 #댓글인사부탁해요 📧 sguri1404@naver.com 🔖클라랩 리뉴얼 오픈

Collaboration metrics

Post views11.5k

Post EMV $345

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Treehut's repeat partnerships

blueusual x Treehut

blueusual

@blueusual

18 Jul, 26

119k

1.6k

[...] mango 🥭🌴🛁🌺 products: @treehut tropical mango shea sugar [...]

blueusual

@blueusual

20 Jun, 26

96.6k

1.9k

[...] French toast shower foam* @treehut vanilla body scrub @fentyskin [...]

blueusual

@blueusual

01 Aug, 26

21.9k

961

[...] vanilla body foam* @treehut vanilla body scrub* [...]

lanie.kristin x Treehut

lanie.kristin

@lanie.kristin

26 Jan, 26

744.6k

61.6k

[...] 2. Follow @lanie.kristin & @treehut ✔️ 3. Tag a bestie who would [...]

lanie.kristin

@lanie.kristin

04 Feb, 26

129.8k

4.1k

[...] dream come true 🥹🏈🛁🌈💕 @treehut i’m so emotional over this. [...]

lanie.kristin

@lanie.kristin

04 Feb, 26

100.6k

3.6k

[...] an understatement. i love you @treehut thank you for this beautiful [...]

laniekristin x Treehut

laniekristin

@laniekristin

25 Dec, 25

3.1M

75.4k

[...] NEW LOOK!!!!💕🛁 @Tree Hut #treehut #treehutpartner

laniekristin

@laniekristin

22 Dec, 25

1.2M

59.2k

[...] to see their ✨BIG✨ reveal #treehut #treehutpartner

laniekristin

@laniekristin

15 Apr, 26

193.7k

986

#TreeHutPartner Tree Hut Moroccan Rose [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (3.6%)
• South Korea (3.6%)
• Canada (3.5%)

Here is another example of Treehut collaborating with an influencer in United States.

julianna_claire x Treehut

julianna_claire

@julianna_claire

13 Feb, 26

6.1M

142.9k

#treehutpartner Turning your bath into the viral [...]

Treehut's influencer activity vs. related brands

Treehut competes in body care with sensorial scents and exfoliating staples; Kopari Beauty and Sol de Janeiro target the same body-care-obsessed audience and are frequent peers in influencer “shower routine” content.

Total influencer content

Sol de Janeiro leads with 11.3k sponsored posts, significantly outpacing Kopari Beauty (5.8k posts) and Treehut (2.9k posts). Across all three brands, the average volume is 6.7k posts, indicating mature, scaled influencer programs. Sol de Janeiro has several times more total posts than Treehut.

By social platform

Among these brands, Sol de Janeiro leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Sol de Janeiro at 8.2k, Kopari Beauty at 4.6k, Treehut at 1.2k posts. Kopari Beauty's activity is particularly concentrated on TikTok. TikTok posts for Sol de Janeiro and Kopari Beauty are several times higher than Treehut.

By geographical market

Kopari Beauty has the highest estimated sponsored-post volume in United States (4.2k posts, 72.6%), Canada (203 posts, 3.5%), suggesting a North America focus, while Sol de Janeiro has the highest estimated sponsored-post volume in United Kingdom (1.1k posts, 9.6%), France (973 posts, 8.6%), suggesting a Europe focus, while Treehut leads in South Korea with 104 posts (3.6%). Looking at United States specifically, the split is Kopari Beauty at 4.2k posts (72.6%), Sol de Janeiro at 3.3k posts (29.4%), Treehut at 2k posts (70.5%).