We analyzed 9.9k pieces of influencer content sponsored by Rihoas over the last 12 months.
This report breaks down where & how Rihoas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Rihoas, see here: Rihoas influencers.
Rihoas's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Rihoas's influencer output appears relatively consistent throughout the year, averaging about 824 sponsored posts per month. May recorded the highest volume at 1.2k posts (41% above average), while February was the quietest at 347 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Rihoas's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Rihoas.
Here are 3 examples of Rihoas's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
The Dress Girl fashion & beauty lore for the girlies • toronto/la melody@teamkozen.com @teamkozen
Collaboration metrics
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Influencer bio
💌 itsjustsahar@hotmail.com
Collaboration metrics
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Influencer bio
Hello! I am Jashan. Welcome to my channel. :) I share Lookbooks, how to style videos, fashion tips and occasional vlogs + something of everything that makes me happy.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Rihoas are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 37.1% of partnerships featuring creators averaging 1K-5K views, Rihoas's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.6M avg views/post):
Influencer bio
Lots of positivity (and dresses) 📍Ottawa, ON // mariesbazaar@gmail.com Links:
Collaboration metrics
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And here is another example with a smaller creator on Instagram (10.0k avg views/post):
Influencer bio
👠Fashion, beauty, lifestyle, hacks🌻🚕 📍New York | New Jersey 💌Collabs:Dm/email - poojainnyc@gmail.com 🧚🏻♀️my outfits/accessories link👇
Collaboration metrics
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Out of 5.1k unique influencers in our dataset, 290 of them (6%) posted content for Rihoas in 3 or more separate calendar months. The most consistent partner is @biendanssapeau, who has collaborated across 12 months with 28 total posts.
Here are 3 examples of Rihoas's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Rihoas had the most influencer activity. 28.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Rihoas collaborating with an influencer in United States.
Rihoas competes with THE COMMENSE and PrettyGarden in affordable, trend-based womenswear frequently marketed through hauls and outfit try-ons. Their audiences overlap around social discovery, budget-friendly styling, and fast wardrobe refresh cycles.
Total sponsored posts tracked (last 12 months)
THE COMMENSE leads with 11.3k sponsored posts, marginally ahead of Rihoas (9.9k posts) and PrettyGarden (2.9k posts). Across all three brands, the average volume is 8k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Rihoas leads on YouTube, while THE COMMENSE has the most activity on Instagram and PrettyGarden has the most activity on TikTok. The gap is most notable on Instagram, with THE COMMENSE at 9.7k, Rihoas at 7.7k, PrettyGarden at 31 posts. Rihoas's activity is particularly concentrated on Instagram. On Instagram, PrettyGarden has far fewer posts than Rihoas and THE COMMENSE.
Estimated sponsored posts in Rihoas's top markets
THE COMMENSE has the highest estimated sponsored-post volume in United States (4.3k posts, 37.9%), India (563 posts, 5%), while Rihoas has the highest estimated sponsored-post volume in United Kingdom (853 posts, 8.6%), Spain (585 posts, 5.9%), suggesting a Europe focus, while PrettyGarden leads in Canada with 209 posts (7.3%). Looking at United States specifically, the split is THE COMMENSE at 4.3k posts (37.9%), Rihoas at 2.8k posts (28.1%), PrettyGarden at 2.1k posts (73.3%). Rihoas's strength in United Kingdom may indicate a home-market focus, while THE COMMENSE shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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