Rihoas Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.6k pieces of influencer content sponsored by Rihoas over the last 12 months.
This report breaks down where & how Rihoas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Rihoas, see here: Rihoas influencers.
Influencer activity throughout the year
Rihoas's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Rihoas's influencer activity by month
Number of sponsored posts
Rihoas's influencer activity appears to have tapered over the year, from 508 posts in January down to 214 in December. February was the busiest month at 749 posts, 62% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Rihoas's sponsored influencer collaborations break down by social platform:
- Instagram: 3.8k posts (68.4%)
- TikTok: 1.7k posts (30.2%)
- YouTube: 78 posts (1.4%)
Rihoas's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for Rihoas.
Here are 3 examples of Rihoas's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
melodyoz x Rihoas
Influencer bio
The Dress Girl fashion & beauty lore for the girls ︎♡ toronto/la founder: @ozelo.co contact: melody@teamkozen.com @teamkozen
Collaboration metrics
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itsjustsahar x Rihoas
Influencer bio
💌 itsjustsahar@hotmail.com
Collaboration metrics
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alissascameraroll388 x Rihoas
![YouTube post by @alissascameraroll388 for Rihoas. Caption reads: [...] as I enjoyed making it for you guys x....](https://images.od.modash.io/720a010a8fe8638927f103f7b8b815d51392d36e)
Influencer bio
Hello everyone and welcome to my channel! 🌴💕 Some of the content I will be uploading on my channel are: vlogs, hauls, tours, and more! Please subscribe because I absolutely love making videos for you all 💕 🌺 Tiktok: @alissascameraroll 🌺 Instagram: @alissas.cameraroll 🌺 (For business enquires only) Email: xAlisPalmer@gmail.com 🛍️Vinted: alxisa 🛍️Depop: alissapalmer04 💸 Paypal: xAlisPalmer@gmail.com (Donations towards the channel) 💌 PO Box: Alissa's Camera Roll 3C Hopewell House Whitehill Ind. Park Whitehill Lane Royal Wootton Bassett SN4 7DB
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 68.3%
- Posts: 31.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Rihoas are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Rihoas's influencers average views (Instagram)
Based on each influencer's average views per post
With 37.9% of partnerships featuring creators averaging 1K-5K views, Rihoas's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (559.3k avg views/post, 35.4k followers):
anabondana x Rihoas
Influencer bio
diaries of family life, in my thirty-somethings ✨ n3fzee a mind that never stops creating 📍 florida • collab@anabondana.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post, 87.5k followers):
storyofdeli x Rihoas
![Instagram post by @storyofdeli for Rihoas. Caption reads: [...] dress in my wardrobe•••❤️ Dress from....](https://images.od.modash.io/ae823b2a151ddb546ffa346fb78b2ca600ba5c70)
Influencer bio
📍Vienna Color is my signature ❤︎ Your everyday Fashion & Beauty inspo, Deli Collab/UGC💌 storyofdelii@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Rihoas's repeat partnerships
Out of 3.3k unique influencers in our dataset, 132 of them (4%) posted content for Rihoas in 3 or more separate calendar months. The most consistent partner is @cliziasomma, who has collaborated across 9 months with 14 total posts.
Here are 3 examples of Rihoas's repeat influencer partnerships, with links to the sponsored content.
singhindreams x Rihoas
![Instagram post by @singhindreams for Rihoas. Caption reads: [...] 🌹 *giftedby / dress from @rihoas_official,....](https://images.od.modash.io/fd5ad77dc93f367c7b2490ea6d37d0584d3601b3)
![Instagram post by @singhindreams for Rihoas. Caption reads: [...] 🖤✨ *giftedby / dress from @rihoas_official,....](https://images.od.modash.io/334ead9d6da4bc3c557e4638f3d109fc6cfeeea2)
![Instagram post by @singhindreams for Rihoas. Caption reads: [...] 🥀🦢 *gifted / dress from @rihoas_official,....](https://images.od.modash.io/90d0477ab425665ddfa2f8155ad0e67da74ee649)
azevedomarcella_ x Rihoas
![Instagram post by @azevedomarcella_ for Rihoas. Caption reads: [...] favorite elegant picks from @rihoas_official....](https://images.od.modash.io/080139ff8b2bf28361896297ff646dac95d85449)
![Instagram post by @azevedomarcella_ for Rihoas. Caption reads: [...] because elegance is enough 🖤....](https://images.od.modash.io/723aee882a9f86aef6f236b8ed393475fa926552)
![Instagram post by @azevedomarcella_ for Rihoas. Caption reads: [...] get 12% off #ad #outfitcheck #rihoas....](https://images.od.modash.io/f1c003c454ee7ec27da289b5c7dcd311c5fd3e01)
bianca_u6 x Rihoas
![Instagram post by @bianca_u6 for Rihoas. Caption reads: [...] obsessed with this dress @rihoas_official 🩵....](https://images.od.modash.io/b9eff89d213e0c03c154d7e6ec4b8f0c99b9b2aa)
![Instagram post by @bianca_u6 for Rihoas. Caption reads: [...] para elegir solo uno 🫠🤍 @rihoas_official....](https://images.od.modash.io/332ae519d8ca1a1f6a91623da82a05bad93cc873)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Rihoas had the most influencer activity. 25.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (7.7%)
- Italy (7.4%)
- Spain (5.6%)
Rihoas's influencer activity by market
Here is another example of Rihoas collaborating with an influencer in United States.
torijflow x Rihoas
![TikTok post by @torijflow for Rihoas. Caption reads: [...] dress- so excited it finally restocked!....](https://images.od.modash.io/188efd00a16f05028e8ed9db6d01cf20acd52fb0)
Rihoas's influencer activity vs. related brands
THE COMMENSE and Motel Rocks compete with Rihoas in trendy, online-first womenswear aimed at social shoppers. Each brand relies on influencer lookbooks, try-ons, and outfit styling content to drive conversion.
Total influencer content
Rihoas vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Motel Rocks leads with 13.7k sponsored posts, significantly outpacing THE COMMENSE (5.6k posts) and Rihoas (5.6k posts). Across all three brands, the average volume is 8.3k posts, indicating mature, scaled influencer programs.
By social platform
Rihoas vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Rihoas leads on Instagram and YouTube, while Motel Rocks leads on TikTok. The gap is most notable on TikTok, with Motel Rocks at 13.7k, THE COMMENSE at 2.1k, Rihoas at 1.7k posts. Motel Rocks's activity is particularly concentrated on TikTok. Motel Rocks has several times more TikTok posts than Rihoas and THE COMMENSE.
By geographical market
Rihoas vs. related brands influencer activity (by country)
Estimated sponsored posts in Rihoas's top markets
Motel Rocks has the highest estimated sponsored-post volume in United States (4.7k posts, 34%), United Kingdom (3.2k posts, 23%), Germany (3.1k posts, 22.5%), suggesting a Europe focus, while Rihoas has the highest estimated sponsored-post volume in India (428 posts, 7.7%), Italy (411 posts, 7.4%), while THE COMMENSE leads in Canada with 290 posts (5.2%). Looking at United States specifically, the split is Motel Rocks at 4.7k posts (34%), THE COMMENSE at 2.2k posts (39.9%), Rihoas at 1.4k posts (25.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- THE COMMENSE's Influencer Marketing Strategy
- Motel Rocks's Influencer Marketing Strategy
- Clean Simple Eats's Influencer Marketing Strategy
- Siete Foods's Influencer Marketing Strategy
- Laura Mercier's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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