Rihoas Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 8.5k pieces of influencer content sponsored by Rihoas over the last 12 months.
This report breaks down where & how Rihoas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Rihoas, see here: Rihoas influencers.
Influencer activity throughout the year
Rihoas's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Rihoas's influencer activity by month
Number of sponsored posts
Rihoas's sponsored post volume appears to trend upward over the 12-month period, rising from 786 posts in January to 787 in December. The peak month, July, reached 919 posts, 29% higher than the monthly average of 710.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Rihoas's sponsored influencer collaborations break down by social platform:
- Instagram: 6.7k posts (79.2%)
- TikTok: 1.7k posts (19.7%)
- YouTube: 91 posts (1.1%)
Rihoas's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Rihoas.
Here are 3 examples of Rihoas's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
melodyoz x Rihoas
Influencer bio
The Dress Girl fashion & beauty lore for the girls ︎♡ toronto/la founder: @ozelo.co contact: melody@teamkozen.com @teamkozen
Collaboration metrics
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itsjustsahar x Rihoas
Influencer bio
💌 itsjustsahar@hotmail.com
Collaboration metrics
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TheLifestyleCog x Rihoas
Influencer bio
Hello! I am Jashan. Welcome to my channel. :) I share Lookbooks, how to style videos, fashion tips and occasional vlogs + something of everything that makes me happy. Facebook: The Lifestyle Cog Instagram: the_lifestyle_cog
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 60.4%
- Posts: 39.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Rihoas are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Rihoas's influencers average views (Instagram)
Based on each influencer's average views per post
With 38.3% of partnerships featuring creators averaging 1K-5K views, Rihoas's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.8M avg views/post):
mariesbazaar x Rihoas
Influencer bio
Lots of positivity (and dresses) 📍Ottawa, ON // mariesbazaar@gmail.com Links:
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.9k avg views/post):
zhukova_dasha_ x Rihoas
Influencer bio
Too romantic, dramatic and cinematic to be real 💔 📍Milan based 📮Collab: lepetitdari@gmail.com 💌Secret club:
Collaboration metrics
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Rihoas's repeat partnerships
Out of 4.5k unique influencers in our dataset, 240 of them (5%) posted content for Rihoas in 3 or more separate calendar months. The most consistent partner is @mumtrendy, who has collaborated across 11 months with 20 total posts.
Here are 3 examples of Rihoas's repeat influencer partnerships, with links to the sponsored content.
mumtrendy x Rihoas
![Instagram post by @mumtrendy for Rihoas. Caption reads: [...] Outfit 🎄❤️✨ El vestido es de....](https://images.od.modash.io/e5f16efe23229315aaf50e1cce1ee6c669ce3eda)
![Instagram post by @mumtrendy for Rihoas. Caption reads: [...] os quedaríais? Ambos son de @rihoas_official....](https://images.od.modash.io/0649a422a5c17576187834effb45a50014ba7be2)
style_by_phoebe x Rihoas
ana.thisseason x Rihoas
![Instagram post by @ana.thisseason for Rihoas. Caption reads: [...] questo è il vestito ideale🤩✨....](https://images.od.modash.io/3f20f529df9afcfeb8f1d029f5334f529e47863d)
![Instagram post by @ana.thisseason for Rihoas. Caption reads: [...] carini non svanisce 😍 @rihoas_official 🍒....](https://images.od.modash.io/0be74a41a18d49b3f2e6e6dbcf24816aa380e716)
![Instagram post by @ana.thisseason for Rihoas. Caption reads: [...] la differenza?❤️ Vestitino @rihoas_official....](https://images.od.modash.io/279c7b6efd623ca8b77a2bb0462f652d36111749)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Rihoas had the most influencer activity. 27.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.8%)
- India (6.3%)
- Italy (5.9%)
Rihoas's influencer activity by market
Here is another example of Rihoas collaborating with an influencer in United States.
torijflow x Rihoas
![TikTok post by @torijflow for Rihoas. Caption reads: [...] dress- so excited it finally restocked!....](https://images.od.modash.io/188efd00a16f05028e8ed9db6d01cf20acd52fb0)
Rihoas's influencer activity vs. related brands
Rihoas competes with THE COMMENSE and Motel Rocks in affordable, trend-led women’s fashion that’s heavily discovered through influencer outfit styling. They target similar shoppers looking for occasionwear and everyday looks driven by social feeds.
Total influencer content
Rihoas vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Motel Rocks leads with 11.1k sponsored posts, marginally ahead of THE COMMENSE (10.3k posts) and Rihoas (8.5k posts). Across all three brands, the average volume is 10k posts, indicating mature, scaled influencer programs. The relatively balanced activity suggests comparable influencer marketing investment across the category.
By social platform
Rihoas vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Rihoas leads on YouTube, while THE COMMENSE has the most activity on Instagram and Motel Rocks has the most activity on TikTok. The gap is most notable on TikTok, with Motel Rocks at 11k, THE COMMENSE at 1.9k, Rihoas at 1.7k posts. Rihoas's activity is particularly concentrated on Instagram. Motel Rocks posts far more on TikTok than Rihoas and THE COMMENSE, while having no Instagram posts listed.
By geographical market
Rihoas vs. related brands influencer activity (by country)
Estimated sponsored posts in Rihoas's top markets
Motel Rocks has the highest estimated sponsored-post volume in United States (5.1k posts, 46.3%), United Kingdom (2k posts, 17.8%), France (1.7k posts, 15.8%), suggesting a Europe focus, while Rihoas leads in India with 537 posts (6.3%), while THE COMMENSE leads in Canada with 536 posts (5.2%). Looking at United States specifically, the split is Motel Rocks at 5.1k posts (46.3%), THE COMMENSE at 4.1k posts (39.6%), Rihoas at 2.3k posts (27.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- THE COMMENSE's Influencer Marketing Strategy
- Motel Rocks's Influencer Marketing Strategy
- Clean Simple Eats's Influencer Marketing Strategy
- Siete Foods's Influencer Marketing Strategy
- Laura Mercier's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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