Rihoas Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 9.5k pieces of influencer content sponsored by Rihoas over the last 12 months.
This report breaks down where & how Rihoas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Rihoas, see here: Rihoas influencers.
Influencer activity throughout the year
Rihoas's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Rihoas's influencer activity by month
Number of sponsored posts
Rihoas's influencer output appears relatively consistent throughout the year, averaging about 790 sponsored posts per month. May recorded the highest volume at 1.1k posts (44% above average), while April was the quietest at 228 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Rihoas's sponsored influencer collaborations break down by social platform:
- Instagram: 7.5k posts (79.2%)
- TikTok: 2.0k posts (20.7%)
- YouTube: 7 posts (0.1%)
Rihoas's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Rihoas.
Here are 3 examples of Rihoas's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
melodyoz x Rihoas
Influencer bio
The Dress Girl fashion & beauty lore for the girls • toronto/la melody@teamkozen.com @teamkozen
Collaboration metrics
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itsjustsahar x Rihoas
Influencer bio
💌 itsjustsahar@hotmail.com
Collaboration metrics
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WessonGirls x Rihoas
Influencer bio
Hey guys it’s the Wesson Girls!! We love to do funny videos on this channel with our best friends. Here you can see what our life is like and get to know us a little better. We love fashion so you will likely see us to clothing hauls, reviews and just our lifestyle and some fun challenges. We are so grateful for everyone who subscribes! Performer/Actress/Youtuber Lyla Wesson Peyton Wesson - The Wesson Girls We hope you guys enjoy our YouTube videos EVERY WEEK! www.wessongirls.com Subscribe: https://youtube.com/c/WessonGirls Check out our Merch! shopwessongirls.com Love, Peyton Wesson Lyla Wesson Wesson Girls #wessongirls #wessonsisters #lylawesson #peytonwesson #creators
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 57.2%
- Posts: 42.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Rihoas are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Rihoas's influencers average views (Instagram)
Based on each influencer's average views per post
With 37.6% of partnerships featuring creators averaging 1K-5K views, Rihoas's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.6M avg views/post):
mariesbazaar x Rihoas
Influencer bio
Lots of positivity (and dresses) 📍Ottawa, ON // mariesbazaar@gmail.com Links:
Collaboration metrics
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And here is another example with a smaller creator on Instagram (10.0k avg views/post):
vanessaferrans x Rihoas
Influencer bio
🦁Model/ Commercial Actress/ Creator 📍LA• 🇨🇴 Latina 🎥 Youtube 27K 💌Vanessaferran01@gmail.com
Collaboration metrics
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Rihoas's repeat partnerships
Out of 5k unique influencers in our dataset, 273 of them (5%) posted content for Rihoas in 3 or more separate calendar months. The most consistent partner is @style_by_phoebe, who has collaborated across 11 months with 43 total posts.
Here are 3 examples of Rihoas's repeat influencer partnerships, with links to the sponsored content.
style_by_phoebe x Rihoas
redsuedeheels x Rihoas
![Instagram post by @redsuedeheels for Rihoas. Caption reads: @rihoas_official new in try on. 👗 [...].](https://images.od.modash.io/da5797828fb9f53d43b6b8f8cb950c64c5311a26)
ana.thisseason x Rihoas
![Instagram post by @ana.thisseason for Rihoas. Caption reads: [...] questo è il vestito ideale🤩✨....](https://images.od.modash.io/3f20f529df9afcfeb8f1d029f5334f529e47863d)
![Instagram post by @ana.thisseason for Rihoas. Caption reads: [...] carini non svanisce 😍 @rihoas_official 🍒....](https://images.od.modash.io/0be74a41a18d49b3f2e6e6dbcf24816aa380e716)
![Instagram post by @ana.thisseason for Rihoas. Caption reads: [...] still feel the vibe✨ Dress @rihoas_official....](https://images.od.modash.io/f31b3d30b8f34a624245e89f2fe26185814ea293)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Rihoas had the most influencer activity. 27.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.5%)
- India (5.9%)
- Spain (5%)
Rihoas's influencer activity by market
Here is another example of Rihoas collaborating with an influencer in United States.
torijflow x Rihoas
![TikTok post by @torijflow for Rihoas. Caption reads: [...] dress- so excited it finally restocked!....](https://images.od.modash.io/188efd00a16f05028e8ed9db6d01cf20acd52fb0)
Rihoas's influencer activity vs. related brands
Rihoas, THE COMMENSE, and Motel Rocks compete in trendy, social-first womenswear with frequent newness and outfit-styling content. They target similar price-sensitive shoppers influenced by haul videos and creator lookbooks.
Total influencer content
Rihoas vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
THE COMMENSE leads with 11.2k sponsored posts, notably outpacing Motel Rocks (9.7k posts) and Rihoas (9.5k posts). Across all three brands, the average volume is 10.1k posts, indicating mature, scaled influencer programs. The relatively balanced activity suggests comparable influencer marketing investment across the category.
By social platform
Rihoas vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Rihoas leads on YouTube, while THE COMMENSE has the most activity on Instagram and Motel Rocks has the most activity on TikTok. The gap is most notable on TikTok, with Motel Rocks at 9.7k, THE COMMENSE at 2k, Rihoas at 2k posts. Rihoas's activity is particularly concentrated on Instagram. Motel Rocks has far more TikTok posts than Rihoas and THE COMMENSE, while having no Instagram posts.
By geographical market
Rihoas vs. related brands influencer activity (by country)
Estimated sponsored posts in Rihoas's top markets
THE COMMENSE has the highest estimated sponsored-post volume in United States (4.2k posts, 37.2%), India (675 posts, 6%), while Motel Rocks has the highest estimated sponsored-post volume in United Kingdom (3.7k posts, 38.7%), Brazil (589 posts, 6.1%). Looking at United States specifically, the split is THE COMMENSE at 4.2k posts (37.2%), Motel Rocks at 3.1k posts (31.6%), Rihoas at 2.6k posts (27.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- THE COMMENSE's Influencer Marketing Strategy
- Motel Rocks's Influencer Marketing Strategy
- TYMO Beauty's Influencer Marketing Strategy
- Wiskii Active's Influencer Marketing Strategy
- Tecovas's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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