Rose & Caramel Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.3k pieces of influencer content sponsored by Rose & Caramel over the last 12 months.

This report breaks down where & how Rose & Caramel invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Rose & Caramel, see here: Rose & Caramel influencers.

Influencer activity throughout the year

Rose & Caramel's sponsored post volume appears to trend upward over the 12-month period, rising from 235 posts in January to 249 in December. The peak month, November, reached 252 posts, 131% higher than the monthly average of 109.

April generated the most views at 1.9M, while August recorded the least at 266.3k. Across all tracked posts in the 12-month window, average views per post were 7.4k. Interestingly, the highest-view month (April) does not align with peak post volume (November), which could indicate performance differences across months. The top-performing tracked post, by @cariad_ryan, generated 1.4M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Rose & Caramel's sponsored influencer collaborations break down by social platform:

• TikTok: 1.2k posts (92.7%)
• Instagram: 96 posts (7.3%)

TikTok influencer marketing is a clear focus for Rose & Caramel.

Here are 2 examples of Rose & Caramel's recent sponsored collaborations (one each for Instagram, TikTok).

milliejaydex x Rose & Caramel

milliejaydex

@milliejaydex

19 Jan, 26

13.7k

Girlies! I always get asked ‘what tan do you use?’ Or ‘how do you take your tan off so good?’ Well here’s the answer ⬆️ @roseandcaramel has done it once again. Creating AMAZING products to help take your fake tan off much more easier, faster & safer. The 4-in-1 product is effortless and a mess- free tan removal strategy 🩷 ! I love love love @roseandcaramel #ad #gifted

Influencer bio

🫶🏼💕Personal trainer 📧 milliesimpson01@outlook.com @appliednutrition ~ FITMILL5 @socialflairmanagement

Collaboration metrics

Post views 13.7k

Post EMV $410

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cariad_ryan x Rose & Caramel

cariad_ryan

@cariad_ryan

16 Apr, 25

1.4M

130.2k

[...] Tan Rose and caramel Shimmer serum @Rose & Caramel Plouise base shade 2 - @PLOUISE [...]

Influencer bio

📍 katie@zgadigital.com We do full glam over here🫡✨ Beauty On The Inside Podcast host🎙️

Collaboration metrics

Post views 1.4M

Post EMV $34.5k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 47.2% of partnerships featuring creators averaging 1K-5K views, Rose & Caramel's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 39.8%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (140.8k avg views/post):

larmurt x Rose & Caramel

larmurt

@larmurt

29 Jun, 25

150.8k

8k

Y’all working overtime @Rose & Caramel @Rose and Caramel

Influencer bio

fond of a late night munch 💌larmurt@gmail.com

Collaboration metrics

Post views 150.8k

Post EMV $3.4k

More influencer data

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And here is another example with a smaller creator on TikTok (8.6k avg views/post):

isharose02 x Rose & Caramel

isharose02

@isharose02

23 Aug, 25

11.9k

354

@Rose & Caramel giving me the ultimate [...]

Influencer bio

Isharose00@gmail.com // collabs💕 MTV teen mom uk next generation📺 be kind✨

Collaboration metrics

Post views 11.9k

Post EMV $256

More influencer data

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Rose & Caramel's repeat partnerships

thejuicewithjen x Rose & Caramel

thejuicewithjen

@thejuicewithjen

13 Nov, 25

70.8k

366

[...] sale is a slayyyy. @Rose & Caramel US Ps: I know I look [...]

thejuicewithjen

@thejuicewithjen

20 Nov, 25

17.4k

82

[...] things about tans🫶🏼😎 @Rose & Caramel US #roseandcaramel [...]

thejuicewithjen

@thejuicewithjen

08 Sep, 25

16.6k

169

Ilysm @Rose & Caramel US . #spraytantips [...]

laura_duhig x Rose & Caramel

laura_duhig

@laura_duhig

30 Aug, 25

2.3k

144

Tan transition for @Rose & Caramel 15th birthday ✨ [...]

laura_duhig

@laura_duhig

19 Aug, 25

2k

132

[...] = a good day thanks to @Rose & Caramel #fyp #faketan [...]

laura_duhig

@laura_duhig

03 May, 25

1.5k

191

[...] with the help of the best @Rose & Caramel. Use code LAURA20 for [...]

keishalaurae x Rose & Caramel

keishalaurae

@keishalaurae

08 Jan, 26

3.3k

44

[...] #roseandcarameltanremover @Rose & Caramel

keishalaurae

@keishalaurae

28 May, 25

1.1k

17

[...] weekend . . . . . . . @Rose & Caramel #purityexcel [...]

keishalaurae

@keishalaurae

07 Jul, 25

712

25

[...] . . . . . . . . . . . . . @Rose & Caramel #roseandcaramel [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (17.2%)
• Spain (2.7%)
• Ireland (1.8%)

Here is another example of Rose & Caramel collaborating with an influencer in United Kingdom.

charwinspear x Rose & Caramel

charwinspear

@charwinspear

05 Mar, 25

721.9k

5.3k

Dusty, musty, crusty tan be gone 🪄 @Rose & Caramel FINALLY a tan remover that actually [...]

Rose & Caramel's influencer activity vs. related brands

Rose & Caramel sits in the self-tan/bronzing category where seasonal demand and visual results fuel influencer conversions. Bondi Sands and Hawaiian Tropic are close benchmarks in sun-kissed bodycare positioning and creator-led summer routines.

Total influencer content

Rose & Caramel leads with 1.3k sponsored posts, significantly outpacing Bondisands (666 posts) and Hawaiian Tropic (369 posts). Across all three brands, the average volume is 781 posts, suggesting moderate but consistent investment. Rose & Caramel has about double the total posts of Bondisands and more than triple Hawaiian Tropic.

By social platform

Rose & Caramel leads on TikTok, while Bondisands has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Rose & Caramel at 1.2k, Bondisands at 371, Hawaiian Tropic at 152 posts. Rose & Caramel's activity is particularly concentrated on TikTok. On TikTok, Rose & Caramel has more than three times the posts of Bondisands and close to eight times Hawaiian Tropic.

By geographical market

Rose & Caramel has the highest estimated sponsored-post volume in United Kingdom (918 posts, 70.1%), Spain (35 posts, 2.7%), suggesting a Europe focus, while Bondisands has the highest estimated sponsored-post volume in United States (237 posts, 35.6%), Australia (69 posts, 10.4%), while Hawaiian Tropic leads in Italy with 32 posts (8.7%). Looking at United Kingdom specifically, the split is Rose & Caramel at 918 posts (70.1%), Bondisands at 130 posts (19.5%), Hawaiian Tropic at 40 posts (10.8%). Rose & Caramel's strength in United Kingdom may indicate a home-market focus, while Bondisands shows broader regional investment.