Rose & Caramel Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.3k pieces of influencer content sponsored by Rose & Caramel over the last 12 months.
This report breaks down where & how Rose & Caramel invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Rose & Caramel, see here: Rose & Caramel influencers.
Influencer activity throughout the year
Rose & Caramel's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Rose & Caramel's influencer activity by month
Number of sponsored posts
Rose & Caramel's influencer posting pattern appears irregular, with notable fluctuations month to month. January saw the highest output at 459 posts (135% above the 195 monthly average), while May was the quietest at 65 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Rose & Caramel's sponsored influencer collaborations break down by social platform:
- TikTok: 2.3k posts (100%)
Rose & Caramel's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Rose & Caramel.
Here are 1 examples of Rose & Caramel's recent sponsored collaborations (one each for TikTok).
erldx2 x Rose & Caramel
Influencer bio
25, colourful fashion & cool coffee shops. 💅🏼💐🌻💛 UGC | Content ➡️ @ERC Milton Keynes
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.8%
- Carousels: 1.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Rose & Caramel are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Rose & Caramel's influencers average views (TikTok)
Based on each influencer's average views per post
With 48.9% of partnerships featuring creators averaging 1K-5K views, Rose & Caramel's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (211.6k avg views/post):
keilidhmua x Rose & Caramel
Influencer bio
Oh hello there Follow my insta for more makeup + stuff Creator of @KASHBeauty
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
kaitlyngale x Rose & Caramel
![TikTok post by @kaitlyngale for Rose & Caramel. Caption reads: [...] will go on perfectly each time 🫶🏼 @Rose &....](https://images.od.modash.io/51b0f09f11347588c748a6a7c28caec49490fd42)
Influencer bio
CO things, places, & people I love 💌: kaitlyngale@thesociablesociety.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Rose & Caramel's repeat partnerships
Out of 1.4k unique influencers in our dataset, 93 of them (7%) posted content for Rose & Caramel in 3 or more separate calendar months. The most consistent partner is @caitlin_sinnett, who has collaborated across 8 months with 52 total posts.
Here are 3 examples of Rose & Caramel's repeat influencer partnerships, with links to the sponsored content.
caitlin_sinnett x Rose & Caramel
![TikTok post by @caitlin_sinnett for Rose & Caramel. Caption reads: [...] it’s true!! 60 seconds!! @Rose & Caramel....](https://images.od.modash.io/a6493202cf064663cad247d6e41fd810ec8396ff)
![TikTok post by @caitlin_sinnett for Rose & Caramel. Caption reads: [...] remover on the market 🫶 @Rose & Caramel....](https://images.od.modash.io/2abaa29140deb935124c8dea41acebcd9d4147e0)
![TikTok post by @caitlin_sinnett for Rose & Caramel. Caption reads: [...] definitely years ago!! 🩷 @Rose & Caramel....](https://images.od.modash.io/435487eaf87d3b14bebbfb004970692b99e5428a)
thejuicewithjen x Rose & Caramel
![TikTok post by @thejuicewithjen for Rose & Caramel. Caption reads: [...] Friday sale is a slayyyy. @Rose & Caramel US....](https://images.od.modash.io/56d280a51d5ca423f927226e648bb26d1853da9a)
![TikTok post by @thejuicewithjen for Rose & Caramel. Caption reads: [...] you get a new one. The @Rose & Caramel US 60....](https://images.od.modash.io/6c45e82400fe5f2ac3d832e27ea882d213ca6579)
![TikTok post by @thejuicewithjen for Rose & Caramel. Caption reads: Ilysm @Rose & Caramel US . #spraytantips [...].](https://images.od.modash.io/5af3b5b44e49a8ef652c1cc3f2e612afa049174a)
laura_duhig x Rose & Caramel
![TikTok post by @laura_duhig for Rose & Caramel. Caption reads: [...] tan removal routine with @Rose & Caramel....](https://images.od.modash.io/820c50bf495b18ce7fb24ebc7cd32d6da2042a06)
![TikTok post by @laura_duhig for Rose & Caramel. Caption reads: [...] = a good day thanks to @Rose & Caramel #fyp....](https://images.od.modash.io/310587bf29b30b25aa9783a951c937b96f8629df)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Rose & Caramel's influencer activity vs. related brands
Rose & Caramel competes in self-tan and sun-kissed body beauty where before/after results matter. Bondi Sands and Hawaiian Tropic are adjacent tanning/sun-care brands that compete for similar summer beauty audiences in social channels.
Total influencer content
Rose & Caramel vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Rose & Caramel leads with 2.3k sponsored posts, marginally ahead of Bondisands (2.1k posts) and Hawaiian Tropic (369 posts). Across all three brands, the average volume is 1.6k posts, suggesting established influencer marketing investments. Rose & Caramel has more total posts than Bondisands and Hawaiian Tropic.
By social platform
Rose & Caramel vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Rose & Caramel leads on TikTok, while Bondisands has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Rose & Caramel at 2.3k, Bondisands at 1.2k, Hawaiian Tropic at 152 posts. Rose & Caramel's activity is particularly concentrated on TikTok. Rose & Caramel’s posts are all on TikTok, while Bondisands and Hawaiian Tropic also have Instagram and YouTube posts.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Bondisands's Influencer Marketing Strategy
- Hawaiian Tropic's Influencer Marketing Strategy
- More Nutrition's Influencer Marketing Strategy
- AMIRI's Influencer Marketing Strategy
- Dolce Vita's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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