Rose & Caramel Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 559 pieces of influencer content sponsored by Rose & Caramel over the last 12 months.

This report breaks down where & how Rose & Caramel invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Rose & Caramel, see here: Rose & Caramel influencers.

Influencer activity throughout the year

Rose & Caramel's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Rose & Caramel's sponsored post volume peaks in July with 188 posts, 318% higher than the monthly average of 45. August recorded the lowest activity at 1 posts, 98% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Rose & Caramel's sponsored influencer collaborations break down by social platform:

• TikTok: 559 posts (100%)

TikTok influencer marketing is a clear focus for Rose & Caramel.

Here are 1 examples of Rose & Caramel's recent sponsored collaborations (one each for TikTok).

jeskal94 x Rose & Caramel

jeskal94

@jeskal94

09 Mar, 26

2.3M

21.6k

[...] impressed by this tan remover from @Rose & Caramel US Like actually shocked at how well [...]

Influencer bio

Jess. UGC Creator. KCK. 🦷 Email: Jessica.stulpin@outlook.com

Collaboration metrics

Post views2.3M

Post EMV $47.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 48.9% of partnerships featuring creators averaging <1K views, Rose & Caramel's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 43.7%, indicating investment across adjacent tiers. Notably, there appears to be minimal activity in the 50K-100K segment.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (15.9k avg views/post):

caliglowceo x Rose & Caramel

caliglowceo

@caliglowceo

28 Jun, 26

30.2k

76

I just saved 60 minutes by using the Rose & Caramel 60 Second Tan Remover 🤎✨ Safe to say [...]

Influencer bio

Building my biz, my glow, and my dream life 💎 Milton, Vermont 802 baddie ☀️www.CaliGlowVT.com 💌caliglowvt@gmail.com Insta: @caliglowvt @lovedubc

Collaboration metrics

Post views30.2k

Post EMV $608

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (6.8k avg views/post):

thisisemily4 x Rose & Caramel

thisisemily4

@thisisemily4

28 Nov, 25

11.6k

199

@Rose & Caramel #60seconds #tanremover #christmas [...]

Influencer bio

Collaboration metrics

Post views11.6k

Post EMV $242

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Rose & Caramel's repeat partnerships

emetrigg x Rose & Caramel

emetrigg

@emetrigg

13 Mar, 26

1.1k

12

What a lil treat 🥹 @Rose & Caramel #selftanning #faketan [...]

emetrigg

@emetrigg

28 Mar, 26

872

12

[...] How is this real?!😍😍 @Rose & Caramel #bubblebath #faketan [...]

emetrigg

@emetrigg

07 Apr, 26

714

21

[...] #selftan #faketan @Rose & Caramel

tegan.meg x Rose & Caramel

tegan.meg

@tegan.meg

05 Mar, 26

2.2k

94

What's Inside... @Rose & Caramel Nudity Aqua Face Tanner [...]

tegan.meg

@tegan.meg

16 Dec, 25

1.8k

139

@Rose & Caramel have come out with the [...]

tegan.meg

@tegan.meg

03 Mar, 26

685

22

[...] No Labels Campaign from @Rose & Caramel ❤️ Try on coming soon… [...]

nataliedransfield3 x Rose & Caramel

nataliedransfield3

@nataliedransfield3

17 Mar, 26

4.1k

65

@Rose & Caramel you have my heart 💖 [...]

nataliedransfield3

@nataliedransfield3

02 May, 26

1.2k

60

[...] @L'Oréal Paris UK @Rose & Caramel @RedkenUKI [...]

nataliedransfield3

@nataliedransfield3

12 Apr, 26

754

80

[...] @MAC Cosmetics @UKLASH @Rose & Caramel #grwm#springmakeup#springm [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Rose & Caramel's influencer activity vs. related brands

Rose & Caramel is a self-tan and glow-focused beauty brand, so Pixi Beauty and MADE BY MITCHELL are realistic competitors in affordable, influencer-driven complexion and radiance categories. Both target similar beauty shoppers and rely heavily on social content for product discovery and conversion.

Total influencer content

MADE BY MITCHELL leads with 14.8k sponsored posts, significantly outpacing Pixi Beauty (8.6k posts) and Rose & Caramel (559 posts). Across all three brands, the average volume is 8k posts, indicating mature, scaled influencer programs. Pixi Beauty and MADE BY MITCHELL have many more total posts than Rose & Caramel.

By social platform

Among these brands, Pixi Beauty leads on Instagram and YouTube and MADE BY MITCHELL leads on TikTok. The gap is most notable on TikTok, with MADE BY MITCHELL at 13.4k, Pixi Beauty at 743, Rose & Caramel at 559 posts. Rose & Caramel's activity is particularly concentrated on TikTok. MADE BY MITCHELL posts far more on TikTok than Rose & Caramel and Pixi Beauty, while Rose & Caramel has no posts on Instagram or YouTube in this dataset.