Cupshe Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 10.9k pieces of influencer content sponsored by Cupshe over the last 12 months.

This report breaks down where & how Cupshe invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Cupshe, see here: Cupshe influencers.

Influencer activity throughout the year

Cupshe's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Cupshe's influencer output appears relatively consistent throughout the year, averaging about 909 sponsored posts per month. June recorded the highest volume at 1.2k posts (33% above average), while December was the quietest at 714 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cupshe's sponsored influencer collaborations break down by social platform:

• TikTok: 6.3k posts (58.1%)
• Instagram: 4.3k posts (38.9%)
• YouTube: 324 posts (3%)

TikTok influencer marketing is a clear focus for Cupshe.

Here are 3 examples of Cupshe's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

demilucymay x Cupshe

demilucymay

@demilucymay

14 Nov, 25

4.1M

9.6k

[...] use code Demi for 15% off orders $70+ @cupshe #cupshefortheplot

Influencer bio

•Tiktok: demilucymay_ ABUNDANCE 🦋✨ Blended family 🤵🏽‍♂️👰🏽👨🏽🧑🏽‍🦱👧🏼 💌: Eda@edakalkay.com

Collaboration metrics

Post views4.1M

Post EMV $122.8k

More influencer data

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demilucymay_ x Cupshe

demilucymay_

@demilucymay_

04 Nov, 25

3.8M

41.1k

[...] you can shop these looks through TTS #CupsheForThePlot #CupshePartner @@Cupshe Swim & [...]

Influencer bio

CEO of cool mom 📧: Eda@edakalkay.com @secretlivesonhulu

Collaboration metrics

Post views3.8M

Post EMV $78.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

MeridethMorgan x Cupshe

MeridethMorgan

@MeridethMorgan

04 Mar, 26

182.1k

2.6k

[...] ✭ This video is sponsored by ‪@Cupsheofficial‬ ✭ #cupshe #cupshepartner #swim [...]

Influencer bio

Hey girl! Welcome to my channel! I’m Merideth, a midsize and curvy content creator on a mission to empower women to build their self-confidence through fashion. I try to find clothes that fit our small waists, big butts, pear/triangle shapes, and hourglass figures. If you're looking for fashion inspo, midsize try-on hauls, denim guides, and outfit inspo, you're in the right place! I’m here to inspire women to embrace their bodies—whether you’re searching for the fashion trends, denim that fits, or just need a boost of confidence for your next OOTD, I’ve got you! Loving ourselves shouldn’t be radical. My goal is to help you embrace your curves and build lasting self-confidence. Subscribe for weekly videos celebrating midsize and curvy fashion, body positivity, and tips that make you feel amazing! Here are my sizes for reference: Tops: M Bottoms: 8/10 Bust: 34D Waist: 29" Hip: 44" Height: 5’7” Be sure to check out my site for more: MeridethMorgan.com Thanks for being here!

Collaboration metrics

Post views182.1k

Post EMV $5.7k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 45.7% of partnerships featuring creators averaging 1K-5K views, Cupshe's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 40%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (324.9k avg views/post):

zacharyreality x Cupshe

zacharyreality

@zacharyreality

22 Oct, 25

8.3k

304

FOR THE PLOT @cupshe #secretlivesofmormonwiveshulu #cupshe [...]

Influencer bio

Zachary Reality 💫 Reality tv 📺 spark notes🌹 zacharyreality@undercurrent.net

Collaboration metrics

Post views8.3k

Post EMV $181

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (7.5k avg views/post):

lolana_l x Cupshe

lolana_l

@lolana_l

29 May, 26

6.6k

203

Tenue @Cupshe #haul #outfit #devinelapersonne #prt [...]

Influencer bio

Mode / lifestyle / good vibe lolana.look@gmail.com 💌

Collaboration metrics

Post views6.6k

Post EMV $143

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Cupshe's repeat partnerships

thesiuhn7oh x Cupshe

thesiuhn7oh

@thesiuhn7oh

08 Jan, 26

759k

3.6k

@cupshe_official #monokini #swimsuit [...]

thesiuhn7oh

@thesiuhn7oh

23 Mar, 26

700.7k

2.8k

@cupshe_official what kind of magic [...]

thesiuhn7oh

@thesiuhn7oh

28 Aug, 25

271k

1k

@cupshe_official #sweaterdress [...]

tina_prn x Cupshe

tina_prn

@tina_prn

13 Dec, 25

101.6k

222

[...] #tiktokshopcreatorpicks @cupshe_official

tina_prn

@tina_prn

09 Jan, 26

98.8k

1.2k

Cheeky Cupshe Swimsuit Review! 10/10! [...]

tina_prn

@tina_prn

09 Jan, 26

35.5k

191

[...] #newyearnewme @cupshe_official @cupshe

styled.by.josepha x Cupshe

styled.by.josepha

@styled.by.josepha

19 Sep, 25

121.8k

941

[...] #bestseller #effortlesschic #cupshe #CupsheSweaterSeason

styled.by.josepha

@styled.by.josepha

28 Aug, 25

67k

847

[...] dresses under $40 !! 🔗Comment CUPSHE For A Direct Link. 🔥Code: [...]

styled.by.josepha

@styled.by.josepha

02 Oct, 25

52.1k

619

🔗Comment CUPSHE For A Direct Link. 🚨YOU MUST [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (9%)
• France (5.4%)
• Canada (4.6%)

Here is another example of Cupshe collaborating with an influencer in United States.

betterwithchardonnay x Cupshe

betterwithchardonnay

@betterwithchardonnay

28 May, 26

2.7M

17.5k

[...] also shop through my LTK (link in bio) #Cupshe #Cupshepartner #CupshexJoJo @cupshe

Cupshe's influencer activity vs. related brands

Bright Swimwear and Monday Swimwear compete with Cupshe in influencer-led swimwear discovery and seasonal trend cycles. They target similar audiences shopping online for vacation-ready styles and fit-focused reviews.

Total influencer content

Cupshe leads with 10.9k sponsored posts, significantly outpacing Monday Swimwear (2.7k posts) and Bright Swimwear (1.6k posts). Across all three brands, the average volume is 5.1k posts, indicating mature, scaled influencer programs. Cupshe has several times more total posts than Bright Swimwear and Monday Swimwear.

By social platform

Cupshe leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Cupshe at 6.3k, Monday Swimwear at 562, Bright Swimwear at 432 posts. Bright Swimwear's activity is particularly concentrated on Instagram. On TikTok and YouTube, Cupshe has multiple times more posts than Bright Swimwear and Monday Swimwear.

By geographical market

Cupshe has the highest estimated sponsored-post volume in United States (6.1k posts, 56.3%), United Kingdom (982 posts, 9%), France (589 posts, 5.4%), suggesting a Europe focus, while Bright Swimwear leads in Australia with 201 posts (12.6%). Looking at United States specifically, the split is Cupshe at 6.1k posts (56.3%), Monday Swimwear at 1.4k posts (52.2%), Bright Swimwear at 971 posts (60.7%). Cupshe's strength in United States, United Kingdom, and France may indicate a home-market focus, while Bright Swimwear shows broader regional investment.