Cupshe Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 9.3k pieces of influencer content sponsored by Cupshe over the last 12 months.
This report breaks down where & how Cupshe invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Cupshe, see here: Cupshe influencers.
Influencer activity throughout the year
Cupshe's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Cupshe's influencer activity by month
Number of sponsored posts
Cupshe's influencer activity appears to have tapered over the year, from 797 posts in January down to 345 in December. June was the busiest month at 1.3k posts, 64% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cupshe's sponsored influencer collaborations break down by social platform:
- TikTok: 6.0k posts (64%)
- Instagram: 2.9k posts (31.5%)
- YouTube: 426 posts (4.6%)
Cupshe's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Cupshe.
Here are 3 examples of Cupshe's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
morgbullard x Cupshe
Influencer bio
easy outfits + finds you’ll actually use 🫶🏼 comfy • flattering • affordable millennial mom • size 8/M • 5’5 sharing only what’s worth it 🤌🏼
Collaboration metrics
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demilucymay_ x Cupshe
![TikTok post by @demilucymay_ for Cupshe. Caption reads: [...] you can shop these looks through TTS....](https://images.od.modash.io/a04eaa8652ee8c87f80c6f76c6bc896b500056e2)
Influencer bio
CEO of cool mom 📧: Eda@edakalkay.com
Collaboration metrics
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MeridethMorgan x Cupshe
![YouTube post by @MeridethMorgan for Cupshe. Caption reads: [...] ✭ This video is sponsored by....](https://images.od.modash.io/a4c18128019c9a66cad31cc6d9123240de981816)
Influencer bio
Hey girl! Welcome to my channel! I’m Merideth, a midsize and curvy content creator on a mission to empower women to build their self-confidence through fashion. I try to find clothes that fit our small waists, big butts, pear/triangle shapes, and hourglass figures. If you're looking for fashion inspo, midsize try-on hauls, denim guides, and outfit inspo, you're in the right place! I’m here to inspire women to embrace their bodies—whether you’re searching for the fashion trends, denim that fits, or just need a boost of confidence for your next OOTD, I’ve got you! Loving ourselves shouldn’t be radical. My goal is to help you embrace your curves and build lasting self-confidence. Subscribe for weekly videos celebrating midsize and curvy fashion, body positivity, and tips that make you feel amazing! Here are my sizes for reference: Tops: M Bottoms: 8/10 Bust: 34D Waist: 29" Hip: 44" Height: 5’7” Be sure to check out my site for more: MeridethMorgan.com Thanks for being here!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.2%
- Carousels: 1.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Cupshe are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Cupshe's influencers average views (TikTok)
Based on each influencer's average views per post
With 44.4% of partnerships featuring creators averaging 1K-5K views, Cupshe's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 41.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (324.9k avg views/post):
zacharyreality x Cupshe
Influencer bio
Zachary Reality 💫 Reality tv 📺 spark notes🌹 zacharyreality@undercurrent.net
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (7.6k avg views/post):
lolana_l x Cupshe
Influencer bio
Mode / lifestyle / good vibe lolana.look@gmail.com 💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Cupshe's repeat partnerships
Out of 3.7k unique influencers in our dataset, 401 of them (11%) posted content for Cupshe in 3 or more separate calendar months. The most consistent partner is @thesiuhn7oh, who has collaborated across 12 months with 78 total posts.
Here are 3 examples of Cupshe's repeat influencer partnerships, with links to the sponsored content.
thesiuhn7oh x Cupshe
![TikTok post by @thesiuhn7oh for Cupshe. Caption reads: @cupshe_official #monokini #swimsuit [...].](https://images.od.modash.io/1c39a3319745b30cb75d87bb7f889e9e0aace49a)
![TikTok post by @thesiuhn7oh for Cupshe. Caption reads: @cupshe_official what kind of magic [...].](https://images.od.modash.io/19b30fa5392915e654e63e1da9e49cd76b1026d5)
![TikTok post by @thesiuhn7oh for Cupshe. Caption reads: @cupshe_official #bikinis [...].](https://images.od.modash.io/d0b077f3e6fd3592c407b00405ab4a301fe2ff86)
LittleBoxofHappybyLaura x Cupshe
![YouTube post by @LittleBoxofHappybyLaura for Cupshe. Caption reads: Cupshe has affordable clothing for [...].](https://images.od.modash.io/0d5ad7b7548ad335a1068558a04c2936066cc108)
![YouTube post by @LittleBoxofHappybyLaura for Cupshe. Caption reads: [...] armoire.style/refer/littleboxo Cupshe: USE....](https://images.od.modash.io/de24a81061ae538daac32cb505e9eac7b7e07a83)
tina_prn x Cupshe
![TikTok post by @tina_prn for Cupshe. Caption reads: [...] #tiktokshopcreatorpicks @cupshe_official.](https://images.od.modash.io/661efc8292728062b7dfc6c0e90782e3bc48b4d9)
![TikTok post by @tina_prn for Cupshe. Caption reads: Cheeky Cupshe Swimsuit Review! 10/10! [...].](https://images.od.modash.io/0c4be297407ba95ce32107c649fefa0949a68397)
![TikTok post by @tina_prn for Cupshe. Caption reads: [...] #newyearnewme @cupshe_official @cupshe.](https://images.od.modash.io/9492a00edbcecacfad5dfe11148f11540779c709)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Cupshe had the most influencer activity. 54.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9.6%)
- Canada (5.6%)
- France (4.2%)
Cupshe's influencer activity by market
Here is another example of Cupshe collaborating with an influencer in United States.
betterwithchardonnay x Cupshe
![Instagram post by @betterwithchardonnay for Cupshe. Caption reads: [...] also shop through my LTK (link in bio)....](https://images.od.modash.io/5d9d13a9fed741c9d23d436cfbdda2a62f933e49)
Cupshe's influencer activity vs. related brands
Bright Swimwear and Monday Swimwear compete with Cupshe in swim-focused seasonal drops that lean on creator hauls and vacation content. They target similar consumers shopping for on-trend suits at accessible-to-mid price points.
Total influencer content
Cupshe vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Cupshe leads with 9.3k sponsored posts, significantly outpacing Monday Swimwear (2.7k posts) and Bright Swimwear (1.5k posts). Across all three brands, the average volume is 4.5k posts, indicating mature, scaled influencer programs. Cupshe has several times more total posts than Bright Swimwear and Monday Swimwear.
By social platform
Cupshe vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Cupshe leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Cupshe at 6k, Monday Swimwear at 540, Bright Swimwear at 425 posts. Bright Swimwear's activity is particularly concentrated on Instagram. On TikTok and YouTube, Cupshe has several times more posts than Bright Swimwear and Monday Swimwear.
By geographical market
Cupshe vs. related brands influencer activity (by country)
Estimated sponsored posts in Cupshe's top markets
Cupshe has the highest estimated sponsored-post volume in United States (5.1k posts, 54.8%), United Kingdom (895 posts, 9.6%), Canada (522 posts, 5.6%), suggesting a North America focus, while Bright Swimwear leads in Australia with 203 posts (14%). Looking at United States specifically, the split is Cupshe at 5.1k posts (54.8%), Monday Swimwear at 1.4k posts (52.2%), Bright Swimwear at 833 posts (57.3%). Cupshe's strength in United States and United Kingdom may indicate a home-market focus, while Bright Swimwear shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Bright Swimwear's Influencer Marketing Strategy
- Monday Swimwear's Influencer Marketing Strategy
- Emi Jay's Influencer Marketing Strategy
- Kith's Influencer Marketing Strategy
- Jimmy Fairly's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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