Cupshe Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 11.4k pieces of influencer content sponsored by Cupshe over the last 12 months.
This report breaks down where & how Cupshe invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Cupshe, see here: Cupshe influencers.
Influencer activity throughout the year
Cupshe's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Cupshe's influencer activity by month
Number of sponsored posts
Cupshe's sponsored post volume peaks in June with 1.9k posts, 103% higher than the monthly average of 947. May recorded the lowest activity at 341 posts, 64% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cupshe's sponsored influencer collaborations break down by social platform:
- TikTok: 7.3k posts (63.8%)
- Instagram: 3.9k posts (34.7%)
- YouTube: 165 posts (1.5%)
Cupshe's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Cupshe.
Here are 3 examples of Cupshe's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
janacraig_ x Cupshe
![Instagram post by @janacraig_ for Cupshe. Caption reads: [...] wish off the bucket list. Thank you @cupshe....](https://images.od.modash.io/81fbf32c5cc52fac840d94084e7ebc12ea468b13)
Influencer bio
🤍 God’s Favorite
Collaboration metrics
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3_sister_vibes x Cupshe
![TikTok post by @3_sister_vibes for Cupshe. Caption reads: [...] #onepiece #beachfashion #summerfashion....](https://images.od.modash.io/46e83472a21813b2bd75b314703e940782416426)
Influencer bio
Tiktok shop affiliates 3 sisters and our Favs 3sistervibestiktokshop@gmail.com
Collaboration metrics
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BrittanysBeautifulChaos x Cupshe
Influencer bio
Hey Friends! Welcome to my channel where chaos is beautiful! I am a sahm of 4 wonderful kids and 4 rambunctious dogs. I am married to my best friend, Josh. I post a variety of content here on my channel, but mostly around motherhood and lifestyle. If you're reading this far, I hope I sparked your interest! Please subscribe & hit that notification bell 🌟 Become apart of my growing YouTube family 🤍 Please follow me on Instagram @brittbratt_1218
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.2%
- Carousels: 6.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Cupshe are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Cupshe's influencers average views (TikTok)
Based on each influencer's average views per post
With 43.8% of partnerships featuring creators averaging 1K-5K views, Cupshe's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 40.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (126.9k avg views/post):
jordannnichol x Cupshe
Influencer bio
13.1 x 9 🏃♀️ fitness and cute fits ✨ 💌: jordannicholfitness@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
anitaa0616 x Cupshe
![TikTok post by @anitaa0616 for Cupshe. Caption reads: 🫶 @cupshe_official #cupshedress #maxidress [...].](https://images.od.modash.io/afd189a62feb3072eda10e26d866f4171f5674d0)
Influencer bio
📍 Señora life 📍Treadmill Dancer 📍 Workout Fun 📍Ropita (gym, casual, party)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Cupshe's repeat partnerships
Out of 4.2k unique influencers in our dataset, 490 of them (12%) posted content for Cupshe in 3 or more separate calendar months. The most consistent partner is @tina_prn, who has collaborated across 12 months with 64 total posts.
Here are 3 examples of Cupshe's repeat influencer partnerships, with links to the sponsored content.
tina_prn x Cupshe
![TikTok post by @tina_prn for Cupshe. Caption reads: [...] #tiktokshopcreatorpicks @cupshe_official.](https://images.od.modash.io/661efc8292728062b7dfc6c0e90782e3bc48b4d9)
![TikTok post by @tina_prn for Cupshe. Caption reads: Cheeky Cupshe Swimsuit Review! 10/10! [...].](https://images.od.modash.io/0c4be297407ba95ce32107c649fefa0949a68397)
![TikTok post by @tina_prn for Cupshe. Caption reads: [...] #tiktokshopcreatorpicks @cupshe_official.](https://images.od.modash.io/6f543ba89e2c8cdc3dc8d791297d108c82005d70)
followthepattersons x Cupshe
![TikTok post by @followthepattersons for Cupshe. Caption reads: [...] chevron print swimsuit by@cupshe_official is....](https://images.od.modash.io/d3901343c1b6977445e47f1b50b824c300fb0103)
![TikTok post by @followthepattersons for Cupshe. Caption reads: [...] and cream stripe dress by @cupshe_official....](https://images.od.modash.io/bec2f683773067400a7ff461a2a8d9b55eaafc17)
LittleBoxofHappybyLaura x Cupshe
![YouTube post by @LittleBoxofHappybyLaura for Cupshe. Caption reads: [...] I will get 20% off my next box Cupshe: USE....](https://images.od.modash.io/4ae73102af694cf19f8d2e9f7da1a40d50d0d78c)
![YouTube post by @LittleBoxofHappybyLaura for Cupshe. Caption reads: [...] I will get 20% off my next box Cupshe: USE....](https://images.od.modash.io/af5a9f110e1cff2b1cfe765864cfbb79c1d72387)
![YouTube post by @LittleBoxofHappybyLaura for Cupshe. Caption reads: Cupshe nails the getaway looks! These [...].](https://images.od.modash.io/7480f60877119360f14e3cf74e749c96cfe2097e)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Cupshe had the most influencer activity. 53.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.2%)
- France (5.8%)
- Italy (5.3%)
Cupshe's influencer activity by market
Here is another example of Cupshe collaborating with an influencer in United States.
demilucymay x Cupshe
![Instagram post by @demilucymay for Cupshe. Caption reads: [...] use code Demi for 15% off orders $70+....](https://images.od.modash.io/0d712e8531adcd13de32103cb0b91e7955b2b387)
Cupshe's influencer activity vs. related brands
Monday Swimwear and Bright Swimwear are close swimwear competitors to Cupshe, competing for similar vacation and beachwear shoppers through try-on hauls and seasonal influencer pushes.
Total influencer content
Cupshe vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Cupshe leads with 11.4k sponsored posts, significantly outpacing Monday Swimwear (2.5k posts) and Bright Swimwear (1.6k posts). Across all three brands, the average volume is 5.1k posts, indicating mature, scaled influencer programs. Cupshe has multiple times more total posts than Monday Swimwear and Bright Swimwear.
By social platform
Cupshe vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Cupshe leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Cupshe at 7.3k, Monday Swimwear at 573, Bright Swimwear at 409 posts. Monday Swimwear's activity is particularly concentrated on Instagram. On TikTok and YouTube, Cupshe has multiple times more posts than Monday Swimwear and Bright Swimwear.
By geographical market
Cupshe vs. related brands influencer activity (by country)
Estimated sponsored posts in Cupshe's top markets
Cupshe has the highest estimated sponsored-post volume in United States (6.1k posts, 53.4%), United Kingdom (932 posts, 8.2%), France (659 posts, 5.8%), suggesting a Europe focus, while Bright Swimwear leads in Australia with 226 posts (14.3%). Looking at United States specifically, the split is Cupshe at 6.1k posts (53.4%), Monday Swimwear at 1.3k posts (51.2%), Bright Swimwear at 954 posts (60.4%). Cupshe's strength in United States, United Kingdom, and France may indicate a home-market focus, while Bright Swimwear shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Monday Swimwear's Influencer Marketing Strategy
- Bright Swimwear's Influencer Marketing Strategy
- Emi Jay's Influencer Marketing Strategy
- Kith's Influencer Marketing Strategy
- Jimmy Fairly's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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