We analyzed 14.2k pieces of influencer content sponsored by Cupshe over the last 12 months.
This report breaks down where & how Cupshe invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Cupshe, see here: Cupshe influencers.
Cupshe's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Cupshe's influencer activity appears to have tapered over the year, from 1k posts in January down to 731 in December. June was the busiest month at 1.9k posts, 66% above the monthly average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cupshe's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Cupshe.
Here are 3 examples of Cupshe's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Slightly Tipsy🍷or Under Caffeinated ☕️ Affordable Outfits On My Feed Realistic Mom Life In Stories MERCH! @shopbetterwith 👇🏼SHOP IT ALL👇🏼
Collaboration metrics
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Influencer bio
Tiktok shop affiliates 3 sisters and our Favs 3sistervibestiktokshop@gmail.com
Collaboration metrics
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Influencer bio
MAXIMUM STYLE. MINIMUM EFFORT BY MM PERSONAL STYLING Discover the key to effortless style with Melissa Murrell, Personal Stylist & Personal Shopper styling real women with real lives. It's a common misconception to think that you have to be a size 8 woman wearing designer clothes to look stylish. That's not the real world and it's certainly not my world. Looking stylish is all about choosing the right clothes to fit your body shape, developing a capsule wardrobe that allows you to mix and match and finally accessorising to complete the outfit. The result? Look great. Feel confident and finally have something to wear!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Cupshe are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 41.3% of partnerships featuring creators averaging 1K-5K views, Cupshe's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 40.8%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (601.2k avg views/post):
Influencer bio
beauty & fitness lover you can find me @ run club or in ATL RUNNA CODE - CAROLINE2 📧 caromanning@iampactmgmt.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
Influencer bio
📍 Señora life (Home, Stylish) 📍Treadmill Dancer (80's Baby) 📍 Workout Fun
Collaboration metrics
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Out of 4.8k unique influencers in our dataset, 578 of them (12%) posted content for Cupshe in 3 or more separate calendar months. The most consistent partner is @thesiuhn7oh, who has collaborated across 12 months with 100 total posts.
Here are 3 examples of Cupshe's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Cupshe had the most influencer activity. 56.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Cupshe collaborating with an influencer in United States.
Cupshe competes with Monday Swimwear and Bright Swimwear in swim and resortwear marketed heavily through vacation content and try-on hauls. These brands target similar shoppers planning seasonal trips and buying based on creator fit reviews.
Total sponsored posts tracked (last 12 months)
Cupshe leads with 14.2k sponsored posts, significantly outpacing Monday Swimwear (1.9k posts) and Bright Swimwear (1.6k posts). Across all three brands, the average volume is 5.9k posts, indicating mature, scaled influencer programs. Cupshe has more than 7 times as many total posts as Monday Swimwear and Bright Swimwear.
Sponsored posts by platform
Cupshe leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Cupshe at 9.7k, Bright Swimwear at 398, Monday Swimwear at 0 posts. Monday Swimwear's activity is particularly concentrated on Instagram. Cupshe has far more TikTok posts than Monday Swimwear and Bright Swimwear, while Monday Swimwear has no posts on TikTok or YouTube.
Estimated sponsored posts in Cupshe's top markets
Cupshe has the highest estimated sponsored-post volume in United States (8.1k posts, 56.7%), United Kingdom (1.1k posts, 7.8%), France (952 posts, 6.7%), suggesting a Europe focus, while Bright Swimwear leads in Australia with 252 posts (16%). Looking at United States specifically, the split is Cupshe at 8.1k posts (56.7%), Monday Swimwear at 977 posts (52.5%), Bright Swimwear at 916 posts (58.3%). Cupshe's strength in United States, United Kingdom, and France may indicate a home-market focus, while Bright Swimwear shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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