Cupshe Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.9k pieces of influencer content sponsored by Cupshe over the last 12 months.
This report breaks down where & how Cupshe invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Cupshe, see here: Cupshe influencers.
Influencer activity throughout the year
Cupshe's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Cupshe's influencer activity by month
Number of sponsored posts
Cupshe's sponsored post volume peaks in June with 711 posts, 73% higher than the monthly average of 410. February recorded the lowest activity at 260 posts, 37% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cupshe's sponsored influencer collaborations break down by social platform:
- TikTok: 3.0k posts (61.6%)
- Instagram: 1.9k posts (37.8%)
- YouTube: 28 posts (0.6%)
Cupshe's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Cupshe.
Here are 3 examples of Cupshe's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
janacraig_ x Cupshe
![Instagram post by @janacraig_ for Cupshe. Caption reads: [...] wish off the bucket list. Thank you @cupshe ....](https://images.od.modash.io/81fbf32c5cc52fac840d94084e7ebc12ea468b13)
Influencer bio
🤍 God’s Favorite
Collaboration metrics
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3_sister_vibes x Cupshe
![TikTok post by @3_sister_vibes for Cupshe. Caption reads: [...] #onepiece #beachfashion #summerfashion....](https://images.od.modash.io/46e83472a21813b2bd75b314703e940782416426)
Influencer bio
Tiktok shop affiliates 3 sisters and our Favs 3sistervibestiktokshop@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
CaileyLonnie x Cupshe
![YouTube post by @CaileyLonnie for Cupshe. Caption reads: [...] I'm Bringing you another haul with....](https://images.od.modash.io/01d65b9a0854299509835130eeaf60a36e4fac52)
Influencer bio
Welcome to my life! Continue reading... Hi! Welcome to my Youtube channel! I'm Caileylonnie...or just Cailey for short! On my channel expect Vlogs, Fitness, Swimwear and of course Haul videos! I also hope in some way I can bring a smile to your face! Love you guys! Business email : Caileylonnie@gmail.com Insta: @caileylonnie Tiktok : @cailey_lonnie Twitter : @caileylonnie
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.3%
- Carousels: 0.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Cupshe are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Cupshe's influencers average views (TikTok)
Based on each influencer's average views per post
With 47.8% of partnerships featuring creators averaging <1K views, Cupshe's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 38.4%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (309.7k avg views/post):
theashleywill x Cupshe
Influencer bio
FASHION✨HOME FINDS cute + affordable outfits decorating our new beach house 💌 helloashleywill@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
ms.b.positive x Cupshe
Influencer bio
THE ONE AND ONLY ACCOUNT 40-ish Mom, human motivator Ms.b.positive1@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Cupshe's repeat partnerships
Out of 2.3k unique influencers in our dataset, 195 of them (8%) posted content for Cupshe in 3 or more separate calendar months. The most consistent partner is @betterwithchardonnay, who has collaborated across 10 months with 17 total posts.
Here are 3 examples of Cupshe's repeat influencer partnerships, with links to the sponsored content.
betterwithchardonnay x Cupshe
![Instagram post by @betterwithchardonnay for Cupshe. Caption reads: [...] I go on a vacation @cupshe is 75% of what I....](https://images.od.modash.io/e34610e968c770170ef6515aa44a4926698b5503)
![Instagram post by @betterwithchardonnay for Cupshe. Caption reads: [...] 15% on $70+ or 20% OFF $109+
@cupshe....](https://images.od.modash.io/154416285c6edcd39521fd87d88929ada028d7c2)
thesiuhn7oh x Cupshe
![TikTok post by @thesiuhn7oh for Cupshe. Caption reads: @cupshe_official #monokini #swimsuit [...].](https://images.od.modash.io/1c39a3319745b30cb75d87bb7f889e9e0aace49a)
![TikTok post by @thesiuhn7oh for Cupshe. Caption reads: @cupshe_official - Cupshe’s hottest [...].](https://images.od.modash.io/fb6319a9f228ed65bd01bc1743f6715e15ae28fb)
![TikTok post by @thesiuhn7oh for Cupshe. Caption reads: @cupshe_official next level casual [...].](https://images.od.modash.io/ca3672bfe914237a753cb11f726cfb58f6256c11)
lea_ortmn x Cupshe
![Instagram post by @lea_ortmn for Cupshe. Caption reads: [...] 🌞
with the new collection by @cupshe....](https://images.od.modash.io/85b029bf537987478846243477727062e8ff642a)
![Instagram post by @lea_ortmn for Cupshe. Caption reads: [...] so hin und weg von der neuen @cupshe....](https://images.od.modash.io/27c424c69ad6f14212a6fe131eaf83d7adb97301)
![Instagram post by @lea_ortmn for Cupshe. Caption reads: [...] fits 👙👚👗 Happy 10th, @cupshe_de....](https://images.od.modash.io/66e5dfcf21666103927df75b37e4b040fadf5b69)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Cupshe had the most influencer activity. 57% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.1%)
- France (6.5%)
- Canada (4.2%)
Cupshe's influencer activity by market
Here is another example of Cupshe collaborating with an influencer in United States.
hollyreyna x Cupshe
![Instagram post by @hollyreyna for Cupshe. Caption reads: [...] $65+ OR 20% off on orders $109+ from @cupshe....](https://images.od.modash.io/9fcdd80853d27819c3600cbef57a111bd8441ecc)
Cupshe's influencer activity vs. related brands
Cupshe competes with Bright Swimwear and Monday Swimwear in swimwear marketed through vacation, try-on, and styling content. They target similar beachwear shoppers influenced by fit reviews and seasonal drops.
Total influencer content
Cupshe vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Cupshe leads with 4.9k sponsored posts, significantly outpacing Bright Swimwear (189 posts) and Monday Swimwear (55 posts). Across all three brands, the average volume is 1.7k posts, suggesting established influencer marketing investments. Cupshe has far more total posts than Bright Swimwear and Monday Swimwear.
By social platform
Cupshe vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Cupshe leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Cupshe at 3k, Bright Swimwear at 26, Monday Swimwear at 8 posts. Bright Swimwear's activity is particularly concentrated on Instagram. On Instagram and TikTok, Cupshe has far more posts than Bright Swimwear and Monday Swimwear, and Cupshe is the only brand with any YouTube posts.
By geographical market
Cupshe vs. related brands influencer activity (by country)
Estimated sponsored posts in Cupshe's top markets
Cupshe has the highest estimated sponsored-post volume in United States (2.8k posts, 57%), United Kingdom (398 posts, 8.1%), France (319 posts, 6.5%), suggesting a Europe focus, while Bright Swimwear leads in Australia with 26 posts (13.5%). Looking at United States specifically, the split is Cupshe at 2.8k posts (57%), Bright Swimwear at 113 posts (59.6%), Monday Swimwear at 29 posts (52.4%). Cupshe's strength in United States, United Kingdom, and France may indicate a home-market focus, while Bright Swimwear shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Bright Swimwear's Influencer Marketing Strategy
- Monday Swimwear's Influencer Marketing Strategy
- LSKD's Influencer Marketing Strategy
- Phomemo's Influencer Marketing Strategy
- Shapermint's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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