Cupshe Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 11.3k pieces of influencer content sponsored by Cupshe over the last 12 months.
This report breaks down where & how Cupshe invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Cupshe, see here: Cupshe influencers.
Influencer activity throughout the year
Cupshe's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Cupshe's influencer activity by month
Number of sponsored posts
Cupshe's influencer output appears relatively consistent throughout the year, averaging about 943 sponsored posts per month. July recorded the highest volume at 1.6k posts (68% above average), while December was the quietest at 713 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cupshe's sponsored influencer collaborations break down by social platform:
- TikTok: 6.9k posts (60.8%)
- Instagram: 4.2k posts (36.7%)
- YouTube: 292 posts (2.6%)
Cupshe's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Cupshe.
Here are 3 examples of Cupshe's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
demilucymay x Cupshe
![Instagram post by @demilucymay for Cupshe. Caption reads: [...] use code Demi for 15% off orders $70+....](https://images.od.modash.io/0d712e8531adcd13de32103cb0b91e7955b2b387)
Influencer bio
•Tiktok: demilucymay_ ABUNDANCE 🦋✨ Blended family 🤵🏽♂️👰🏽👨🏽🧑🏽🦱👧🏼 💌: Eda@edakalkay.com
Collaboration metrics
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demilucymay_ x Cupshe
![TikTok post by @demilucymay_ for Cupshe. Caption reads: [...] you can shop these looks through TTS....](https://images.od.modash.io/a04eaa8652ee8c87f80c6f76c6bc896b500056e2)
Influencer bio
CEO of cool mom 📧: Eda@edakalkay.com @secretlivesonhulu
Collaboration metrics
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BrittanysBeautifulChaos x Cupshe
Influencer bio
Hey Friends! Welcome to my channel where chaos is beautiful! I am a sahm of 4 wonderful kids and 4 rambunctious dogs. I am married to my best friend, Josh. I post a variety of content here on my channel, but mostly around motherhood and lifestyle. If you're reading this far, I hope I sparked your interest! Please subscribe & hit that notification bell 🌟 Become apart of my growing YouTube family 🤍 Please follow me on Instagram @brittbratt_1218
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95%
- Carousels: 5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Cupshe are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Cupshe's influencers average views (TikTok)
Based on each influencer's average views per post
With 45% of partnerships featuring creators averaging 1K-5K views, Cupshe's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 40.5%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (324.9k avg views/post):
zacharyreality x Cupshe
Influencer bio
Zachary Reality 💫 Reality tv 📺 spark notes🌹 zacharyreality@undercurrent.net
Collaboration metrics
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And here is another example with a smaller creator on TikTok (7.0k avg views/post):
karinaah_328 x Cupshe
![TikTok post by @karinaah_328 for Cupshe. Caption reads: [...] #jumpsuit #jumpsuitoutfit #haltertop....](https://images.od.modash.io/f332ba271e35d4c3bf296ca1abced630176a9c27)
Influencer bio
Motherhood | Lifestyle | Beauty 🍒🧚♀️🌷🦋💗✨ • thehendersons0328@gmail.com •
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Cupshe's repeat partnerships
Out of 4.3k unique influencers in our dataset, 508 of them (12%) posted content for Cupshe in 3 or more separate calendar months. The most consistent partner is @thesiuhn7oh, who has collaborated across 12 months with 82 total posts.
Here are 3 examples of Cupshe's repeat influencer partnerships, with links to the sponsored content.
thesiuhn7oh x Cupshe
![TikTok post by @thesiuhn7oh for Cupshe. Caption reads: @cupshe_official #monokini #swimsuit [...].](https://images.od.modash.io/1c39a3319745b30cb75d87bb7f889e9e0aace49a)
![TikTok post by @thesiuhn7oh for Cupshe. Caption reads: @cupshe_official what kind of magic [...].](https://images.od.modash.io/19b30fa5392915e654e63e1da9e49cd76b1026d5)
![TikTok post by @thesiuhn7oh for Cupshe. Caption reads: @cupshe_official #sweaterdress [...].](https://images.od.modash.io/1f9d90ea703cd460e1726d09555ed3d3138d5a62)
tina_prn x Cupshe
![TikTok post by @tina_prn for Cupshe. Caption reads: [...] #tiktokshopcreatorpicks @cupshe_official.](https://images.od.modash.io/661efc8292728062b7dfc6c0e90782e3bc48b4d9)
![TikTok post by @tina_prn for Cupshe. Caption reads: Cheeky Cupshe Swimsuit Review! 10/10! [...].](https://images.od.modash.io/0c4be297407ba95ce32107c649fefa0949a68397)
![TikTok post by @tina_prn for Cupshe. Caption reads: [...] #newyearnewme @cupshe_official @cupshe.](https://images.od.modash.io/9492a00edbcecacfad5dfe11148f11540779c709)
LittleBoxofHappybyLaura x Cupshe
![YouTube post by @LittleBoxofHappybyLaura for Cupshe. Caption reads: Cupshe has affordable clothing for [...].](https://images.od.modash.io/0d5ad7b7548ad335a1068558a04c2936066cc108)
![YouTube post by @LittleBoxofHappybyLaura for Cupshe. Caption reads: [...] I will get 20% off my next box Cupshe: USE....](https://images.od.modash.io/4ae73102af694cf19f8d2e9f7da1a40d50d0d78c)
![YouTube post by @LittleBoxofHappybyLaura for Cupshe. Caption reads: [...] I will get 20% off my next box Cupshe: USE....](https://images.od.modash.io/22b1033f8255e19b353f44c78c81d7d3fff2042d)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Cupshe had the most influencer activity. 54.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.9%)
- France (6.4%)
- Italy (4.4%)
Cupshe's influencer activity by market
Here is another example of Cupshe collaborating with an influencer in United States.
morgbullard x Cupshe
Cupshe's influencer activity vs. related brands
Cupshe competes with Monday Swimwear and Bright Swimwear in swimwear aimed at social-first discovery and vacation/seasonal demand. These brands target similar shoppers who rely on influencer try-ons for fit guidance and style selection.
Total influencer content
Cupshe vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Cupshe leads with 11.3k sponsored posts, significantly outpacing Monday Swimwear (2.6k posts) and Bright Swimwear (1.6k posts). Across all three brands, the average volume is 5.2k posts, indicating mature, scaled influencer programs. Cupshe has multiple times more total posts than Monday Swimwear and Bright Swimwear.
By social platform
Cupshe vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Cupshe leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Cupshe at 6.9k, Monday Swimwear at 586, Bright Swimwear at 438 posts. Monday Swimwear's activity is particularly concentrated on Instagram. On TikTok and YouTube, Cupshe has multiple times more posts than Monday Swimwear and Bright Swimwear.
By geographical market
Cupshe vs. related brands influencer activity (by country)
Estimated sponsored posts in Cupshe's top markets
Cupshe has the highest estimated sponsored-post volume in United States (6.2k posts, 54.5%), United Kingdom (1k posts, 8.9%), France (725 posts, 6.4%), suggesting a Europe focus, while Bright Swimwear leads in Australia with 236 posts (14.5%). Looking at United States specifically, the split is Cupshe at 6.2k posts (54.5%), Monday Swimwear at 1.4k posts (52.6%), Bright Swimwear at 947 posts (58.2%). Cupshe's strength in United States, United Kingdom, and France may indicate a home-market focus, while Bright Swimwear shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Monday Swimwear's Influencer Marketing Strategy
- Bright Swimwear's Influencer Marketing Strategy
- Emi Jay's Influencer Marketing Strategy
- Kith's Influencer Marketing Strategy
- Jimmy Fairly's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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