Cold Culture Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.4k pieces of influencer content sponsored by Cold Culture over the last 12 months.
This report breaks down where & how Cold Culture invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Cold Culture, see here: Cold Culture influencers.
Influencer activity throughout the year
Cold Culture's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Cold Culture's influencer activity by month
Number of sponsored posts
Cold Culture's sponsored post volume peaks in July with 661 posts, 51% higher than the monthly average of 439. December recorded the lowest activity at 180 posts, 59% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cold Culture's sponsored influencer collaborations break down by social platform:
- TikTok: 5.4k posts (99.9%)
- YouTube: 3 posts (0.1%)
Cold Culture's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Cold Culture.
Here are 1 examples of Cold Culture's recent sponsored collaborations (one each for TikTok).
kathy_havana x Cold Culture
Influencer bio
Cubana en Madrid 📩 kathydp0205@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.3%
- Carousels: 1.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Cold Culture are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Cold Culture's influencers average views (TikTok)
Based on each influencer's average views per post
With 31.1% of partnerships featuring creators averaging 10K-50K views, Cold Culture's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (5.1M avg views/post):
skyynetwork x Cold Culture
Influencer bio
Business inquiries only: agent@russetagency.com NC📍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
berenzcn x Cold Culture
Influencer bio
🇹🇷 DANCER 📥berenzcn@gmx.de 🛍️ "Berry" % @cfab by creamy fabrics
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Cold Culture's repeat partnerships
Out of 3K unique influencers in our dataset, 105 of them (3%) posted content for Cold Culture in 3 or more separate calendar months. The most consistent partner is @loeiza.efl, who has collaborated across 12 months with 20 total posts.
Here are 3 examples of Cold Culture's repeat influencer partnerships, with links to the sponsored content.
mubaxrak x Cold Culture
![TikTok post by @mubaxrak for Cold Culture. Caption reads: [...] flip flops all summer polo:@Cold Culture....](https://images.od.modash.io/cee23fd2e3e9ca0d32a1b07c4f5d7f33fc4ede47)
![TikTok post by @mubaxrak for Cold Culture. Caption reads: [...] sandwich fit method shirt:@Cold Culture....](https://images.od.modash.io/aba682cfb060d88b23f566648d99c05571a89882)
![TikTok post by @mubaxrak for Cold Culture. Caption reads: [...] jackets my new go to🥶 @Cold Culture....](https://images.od.modash.io/8c9a0ec777708130a73e9031360b68affeff2c82)
brazyswagg x Cold Culture
![TikTok post by @brazyswagg for Cold Culture. Caption reads: [...] FIGLIA😍😍😍 full fit @Cold Culture....](https://images.od.modash.io/c1b27e48877d4acc76148d7b9dc097f5f463fc01)
![TikTok post by @brazyswagg for Cold Culture. Caption reads: [...] @ilverobellofigo My fit @Cold Culture ❤️....](https://images.od.modash.io/5f61a9902e3fc2bcf2f8091e493a01659a1278fc)
tiffanynmc x Cold Culture
![TikTok post by @tiffanynmc for Cold Culture. Caption reads: @Cold Culture Summer Sales start today [...].](https://images.od.modash.io/8766af546cd6ef5619644dfab83712142963594e)
![TikTok post by @tiffanynmc for Cold Culture. Caption reads: [...] if i’m wearing full @Cold Culture <3 #fyp....](https://images.od.modash.io/f88972bfde6070eee1f53b7c314b6ad33f4461bf)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Cold Culture's influencer activity vs. related brands
Cold Culture operates in streetwear; Kith and Culture Kings compete for the same hype-fashion customers and are natural benchmarks for drop culture, creator seeding, and outfit-led social content.
Total influencer content
Cold Culture vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Cold Culture leads with 5.4K sponsored posts, significantly outpacing Culture Kings (2.4K posts) and Kith (1.8K posts). Across all three brands, the average volume is 3.2K posts, indicating mature, scaled influencer programs. Cold Culture has more than twice as many total posts as Culture Kings and nearly three times as many as Kith.
By social platform
Cold Culture vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Cold Culture leads on TikTok, while Kith has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Cold Culture at 5.4K, Culture Kings at 1.5K, Kith at 375 posts. Cold Culture's activity is particularly concentrated on TikTok. Cold Culture’s posting is almost entirely on TikTok, while Kith posts primarily on Instagram.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kith's Influencer Marketing Strategy
- Culture Kings's Influencer Marketing Strategy
- Selkie's Influencer Marketing Strategy
- Frankies Bikinis's Influencer Marketing Strategy
- Ruggable's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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