Cold Culture Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by Cold Culture over the last 12 months.
This report breaks down where & how Cold Culture invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Cold Culture, see here: Cold Culture influencers.
Influencer activity throughout the year
Cold Culture's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Cold Culture's influencer activity by month
Number of sponsored posts
Cold Culture's sponsored post volume appears to trend upward over the 12-month period, rising from 75 posts in January to 67 in December. The peak month, July, reached 239 posts, 157% higher than the monthly average of 93.
Cold Culture's influencer activity by month (views)
Total views on sponsored video posts
November generated the most views at 83.5M, while February recorded the least at 85.8k. Across all tracked posts in the 12-month window, average views per post were 259k. Interestingly, the highest-view month (November) does not align with peak post volume (July), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @kathy_havana, generated 18.8M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cold Culture's sponsored influencer collaborations break down by social platform:
- TikTok: 641 posts (57.2%)
- Instagram: 479 posts (42.8%)
Cold Culture's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Cold Culture.
Here are 2 examples of Cold Culture's recent sponsored collaborations (one each for Instagram, TikTok).
mariarosingana x Cold Culture
![Instagram post by @mariarosingana for Cold Culture. Caption reads: [...] until you see the coolest pants ever....](https://images.od.modash.io/469e42b1881e6569264f80ccdd844d8105449883)
Influencer bio
🦋🫧🐍 i love dancing, clothes & taking pictures @thelifeofrosin
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
kathy_havana x Cold Culture
Influencer bio
Cubana en Madrid 📩 kathydp0205@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.8%
- Carousels: 1.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Cold Culture are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Cold Culture's influencers average views (TikTok)
Based on each influencer's average views per post
Cold Culture's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (5.1M avg views/post):
skyynetwork x Cold Culture
Influencer bio
Business mail: skyynetworkbusiness@gmail.com 23 NC📍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (5.0k avg views/post):
soniafall x Cold Culture
![TikTok post by @soniafall for Cold Culture. Caption reads: COLDCULTURE Unboxing #coldculturehoodie [...].](https://images.od.modash.io/6a0af830192f0a91a2e26bcaa67061accf3b795e)
Influencer bio
✨✨ ✉️ sokhna.fall@hotmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Cold Culture's repeat partnerships
Out of 816 unique influencers in our dataset, 38 of them (5%) posted content for Cold Culture in 3 or more separate calendar months. The most consistent partner is @alicegrsi, who has collaborated across 4 months with 6 total posts.
Here are 3 examples of Cold Culture's repeat influencer partnerships, with links to the sponsored content.
alicegrsi x Cold Culture
![Instagram post by @alicegrsi for Cold Culture. Caption reads: [...] dal scoppiare a ridere @coldculture sempre....](https://images.od.modash.io/01733f6faac7a2ffd4bcf5a1d1dff88bcc8ce672)
claudiabraia_ x Cold Culture
![Instagram post by @claudiabraia_ for Cold Culture. Caption reads: [...] turn to flex your fit w/ @coldculture....](https://images.od.modash.io/7768a08691f02625e48a48ab3de707c19174d138)
1naacho x Cold Culture
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Cold Culture had the most influencer activity. 22.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Spain (18%)
- Italy (9.6%)
- United Kingdom (6.6%)
Cold Culture's influencer activity by market
Here is another example of Cold Culture collaborating with an influencer in Spain.
aidablanco_ x Cold Culture
![TikTok post by @aidablanco_ for Cold Culture. Caption reads: [...] y a ver la nueva colección de @Cold Culture ....](https://images.od.modash.io/83816adf6e0d03434b0d42c11cb2c0fdfae60ce6)
Cold Culture's influencer activity vs. related brands
Cold Culture sits in streetwear, where Kith and Culture Kings compete for hype-driven audiences and drop culture. They’re strong comparators for influencer seeding, limited releases, and community-building around brand identity.
Total influencer content
Cold Culture vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Cold Culture leads with 1.1k sponsored posts, significantly outpacing Culture Kings (658 posts) and Kith (83 posts). Across all three brands, the average volume is 620 posts, suggesting moderate but consistent investment. Cold Culture has far more total posts than Kith and Culture Kings.
By social platform
Cold Culture vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Cold Culture leads on Instagram and TikTok, while Culture Kings leads on YouTube. The gap is most notable on Instagram, with Cold Culture at 479, Kith at 71, Culture Kings at 67 posts. Kith's activity is particularly concentrated on Instagram. On Instagram and TikTok, Cold Culture posts several times more than Kith.
By geographical market
Cold Culture vs. related brands influencer activity (by country)
Estimated sponsored posts in Cold Culture's top markets
Culture Kings has the highest estimated sponsored-post volume in United States (363 posts, 55.2%), Australia (134 posts, 20.3%), United Kingdom (31 posts, 4.7%), while Cold Culture has the highest estimated sponsored-post volume in Spain (202 posts, 18%), Italy (108 posts, 9.6%), suggesting a Europe focus, while Kith has the highest estimated sponsored-post volume in Japan (10 posts, 12.5%), Brazil (4 posts, 4.7%). Looking at United States specifically, the split is Culture Kings at 363 posts (55.2%), Cold Culture at 253 posts (22.6%), Kith at 43 posts (52.1%).
Read more influencer strategy breakdowns
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