Cold Culture Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.6k pieces of influencer content sponsored by Cold Culture over the last 12 months.
This report breaks down where & how Cold Culture invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Cold Culture, see here: Cold Culture influencers.
Influencer activity throughout the year
Cold Culture's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Cold Culture's influencer activity by month
Number of sponsored posts
Cold Culture's influencer activity appears to have tapered over the year, from 214 posts in January down to 180 in December. May was the busiest month at 631 posts, 65% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cold Culture's sponsored influencer collaborations break down by social platform:
- TikTok: 4.6k posts (99.9%)
- YouTube: 4 posts (0.1%)
Cold Culture's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Cold Culture.
Here are 1 examples of Cold Culture's recent sponsored collaborations (one each for TikTok).
kathy_havana x Cold Culture
Influencer bio
Cubana en Madrid 📩 kathydp0205@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.1%
- Carousels: 1.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Cold Culture are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Cold Culture's influencers average views (TikTok)
Based on each influencer's average views per post
Cold Culture's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.1M avg views/post):
skyynetwork x Cold Culture
Influencer bio
Business inquiries only: agent@russetagency.com 23 NC📍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
berenzcn x Cold Culture
Influencer bio
🇹🇷 DANCER 📥berenzcn@gmx.de 👻: berryzcn 🛍️ "Berry" % @cfab by creamy fabrics
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Cold Culture's repeat partnerships
Out of 2.6k unique influencers in our dataset, 116 of them (4%) posted content for Cold Culture in 3 or more separate calendar months. The most consistent partner is @loeiza.efl, who has collaborated across 10 months with 15 total posts.
Here are 3 examples of Cold Culture's repeat influencer partnerships, with links to the sponsored content.
brazyswagg x Cold Culture
![TikTok post by @brazyswagg for Cold Culture. Caption reads: [...] FIGLIA😍😍😍 full fit @Cold Culture....](https://images.od.modash.io/c1b27e48877d4acc76148d7b9dc097f5f463fc01)
![TikTok post by @brazyswagg for Cold Culture. Caption reads: [...] @ilverobellofigo My fit @Cold Culture ❤️....](https://images.od.modash.io/5f61a9902e3fc2bcf2f8091e493a01659a1278fc)
mubaxrak x Cold Culture
![TikTok post by @mubaxrak for Cold Culture. Caption reads: [...] flip flops all summer polo:@Cold Culture....](https://images.od.modash.io/cee23fd2e3e9ca0d32a1b07c4f5d7f33fc4ede47)
![TikTok post by @mubaxrak for Cold Culture. Caption reads: [...] jackets my new go to🥶 @Cold Culture....](https://images.od.modash.io/8c9a0ec777708130a73e9031360b68affeff2c82)
![TikTok post by @mubaxrak for Cold Culture. Caption reads: [...] fits nvr miss ! sweater:@Cold Culture....](https://images.od.modash.io/63c0788420d2e844f97d38e4d400241d021ad47f)
tiffanynmc x Cold Culture
![TikTok post by @tiffanynmc for Cold Culture. Caption reads: @Cold Culture Summer Sales start today [...].](https://images.od.modash.io/8766af546cd6ef5619644dfab83712142963594e)
![TikTok post by @tiffanynmc for Cold Culture. Caption reads: [...] if i’m wearing full @Cold Culture <3 #fyp....](https://images.od.modash.io/f88972bfde6070eee1f53b7c314b6ad33f4461bf)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, France is where Cold Culture had the most influencer activity. 46.2% of their live influencer content in the last 12 months was posted by French influencers.
Based on the percentage of influencer content per market, other important markets include:
- Spain (39.2%)
- Belgium (3.7%)
- Argentina (2.8%)
Cold Culture's influencer activity by market
Here is another example of Cold Culture collaborating with an influencer in Belgium.
la_.fleche7 x Cold Culture
Cold Culture's influencer activity vs. related brands
Cold Culture competes in streetwear with Kith’s hype-driven drops and Culture Kings’ streetwear retail ecosystem that targets similar trend-focused shoppers. Influencer strategies often overlap around capsule launches, styling reels, and community-led brand building.
Total influencer content
Cold Culture vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Cold Culture leads with 4.6k sponsored posts, significantly outpacing Culture Kings (2.7k posts) and Kith (1.7k posts). Across all three brands, the average volume is 3k posts, indicating mature, scaled influencer programs. Cold Culture has more than double the total posts of Kith and Culture Kings.
By social platform
Cold Culture vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Cold Culture leads on TikTok, while Kith has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Cold Culture at 4.6k, Culture Kings at 1.9k, Kith at 377 posts. Cold Culture's activity is particularly concentrated on TikTok. Cold Culture’s posting volume is heavily concentrated on TikTok, while Kith and Culture Kings have far more posts on Instagram.
By geographical market
Cold Culture vs. related brands influencer activity (by country)
Estimated sponsored posts in Cold Culture's top markets
Cold Culture has the highest estimated sponsored-post volume in France (2.1k posts, 46.2%), Spain (1.8k posts, 39.2%), Belgium (171 posts, 3.7%), suggesting a Europe focus, while Culture Kings has the highest estimated sponsored-post volume in United States (1.5k posts, 54.7%), Australia (615 posts, 22.8%), United Kingdom (113 posts, 4.2%), while Kith has the highest estimated sponsored-post volume in Japan (232 posts, 13.3%), Brazil (85 posts, 4.9%). Cold Culture's strength in France may indicate a home-market focus, while Culture Kings shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kith's Influencer Marketing Strategy
- Culture Kings's Influencer Marketing Strategy
- MAONO's Influencer Marketing Strategy
- Color Wow Hair's Influencer Marketing Strategy
- Dolls Kill's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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