We analyzed 2.2k pieces of influencer content sponsored by Cold Culture over the last 12 months.
This report breaks down where & how Cold Culture invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Cold Culture, see here: Cold Culture influencers.
Cold Culture's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Cold Culture's sponsored post volume appears to trend upward over the 12-month period, rising from 193 posts in January to 185 in December. The peak month, November, reached 367 posts, 107% higher than the monthly average of 177.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cold Culture's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Cold Culture.
Here are 1 examples of Cold Culture's recent sponsored collaborations (one each for TikTok).
Influencer bio
Cubana en Madrid 📩 kathydp0205@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Cold Culture are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Cold Culture's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (5.1M avg views/post):
Influencer bio
Business mail: skyynetworkbusiness@gmail.com 23 NC📍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (4.5k avg views/post):
Influencer bio
fits and stuff 👻crosby_lyman30 females only 📸ig crosbylyman1
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 1.3k unique influencers in our dataset, 99 of them (8%) posted content for Cold Culture in 3 or more separate calendar months. The most consistent partner is @favourjnr_, who has collaborated across 8 months with 12 total posts.
Here are 3 examples of Cold Culture's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, France is where Cold Culture had the most influencer activity. 87.6% of their live influencer content in the last 12 months was posted by French influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Cold Culture collaborating with an influencer in France.
Cold Culture sits in streetwear where Kith and Culture Kings compete for the same hype-driven, drop-led consumer. All three rely on creators for outfit styling, limited-release buzz, and community-driven brand heat.
Total sponsored posts tracked (last 12 months)
Cold Culture leads with 2.2k sponsored posts, marginally ahead of Kith (2.1k posts) and Culture Kings (658 posts). Across all three brands, the average volume is 1.7k posts, suggesting established influencer marketing investments.
Sponsored posts by platform
Cold Culture leads on TikTok, while Kith has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with Kith at 1.8k, Culture Kings at 67, Cold Culture at 0 posts. Cold Culture's activity is particularly concentrated on TikTok. Cold Culture’s activity is concentrated on TikTok, while Kith posts heavily on Instagram.
Estimated sponsored posts in Cold Culture's top markets
Cold Culture has the highest estimated sponsored-post volume in France (1.9k posts, 87.6%), Belgium (158 posts, 7.3%), Canada (50 posts, 2.3%), suggesting a Europe focus, while Kith has the highest estimated sponsored-post volume in United States (1.1k posts, 50.7%), Japan (299 posts, 14%), Brazil (103 posts, 4.8%), while Culture Kings has the highest estimated sponsored-post volume in Australia (134 posts, 20.3%), United Kingdom (31 posts, 4.7%). Cold Culture's strength in France may indicate a home-market focus, while Culture Kings shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.