Kith Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.8k pieces of influencer content sponsored by Kith over the last 12 months.
This report breaks down where & how Kith invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Kith, see here: Kith influencers.
Influencer activity throughout the year
Kith's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Kith's influencer activity by month
Number of sponsored posts
Kith's influencer output appears relatively consistent throughout the year, averaging about 148 sponsored posts per month. February recorded the highest volume at 183 posts (24% above average), while June was the quietest at 54 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kith's sponsored influencer collaborations break down by social platform:
- Instagram: 1.4k posts (77.9%)
- TikTok: 372 posts (21%)
- YouTube: 20 posts (1.1%)
Kith's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Kith.
Here are 3 examples of Kith's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
robbi_ak x Kith
Influencer bio
| https://link.me/robbi_ak | No Management | Content Creator | Fashion/Sneaker Consultant | Business Strategist | Sales & Advice
Collaboration metrics
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mikeltubetv x Kith
Influencer bio
Familia de creadores de contenido. MikelTube, LeoTube, BrunoTube y FamilyTube.
Collaboration metrics
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nate.t3 x Kith
Influencer bio
Welcome to the Channel! My name is Nate and I'm from Ottawa, Canada. I share Men's Fashion & Sneaker content. My goal is to give you styling tips and outfit ideas to keep you looking and feeling your best at all times. https://instagram.com/nate.t3?igshid=... Tik-Tok: http://www.tiktok.com/@nate.t3 📩 nate.t@upsidedowntalent.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 76%
- Reels: 24%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Kith are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Kith's influencers average views (Instagram)
Based on each influencer's average views per post
Kith's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (4.0k avg views/post):
kith_only x Kith
![Instagram post by @kith_only for Kith. Caption reads: [...] | @dtrimshady show us in exclusivity the....](https://images.od.modash.io/b8173d12848e24cca0a96c6a92fec4a38e18fd0f)
Influencer bio
Your daily page about @kith & @ronniefieg
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (1.6k avg views/post):
lisa_fanpage22 x Kith
Influencer bio
FANPAGE FOR @lalalalisa_m CEO @wearelloud Not just an idol, a legend. 🔥
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Kith's repeat partnerships
Out of 996 unique influencers in our dataset, 6 of them (1%) posted content for Kith in 3 or more separate calendar months. The most consistent partner is @kith_only, who has collaborated across 12 months with 319 total posts. @kith_only alone accounts for 18% of all tracked sponsored content.
Here are 1 examples of Kith's repeat influencer partnerships, with links to the sponsored content.
kith_only x Kith
![Instagram post by @kith_only for Kith. Caption reads: KITH ❤️ Cupid | Monday Program Kith [...].](https://images.od.modash.io/06f72314295d90fac55f3783ddac6a927c9804a7)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Kith had the most influencer activity. 47.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (12.1%)
- Brazil (5.5%)
- United Kingdom (4.7%)
Kith's influencer activity by market
Here is another example of Kith collaborating with an influencer in United States.
nyknicks x Kith
Kith's influencer activity vs. related brands
Kith competes in premium streetwear with AMI Paris and Culture Kings, all targeting style-forward consumers through drops, collaborations, and influencer-led outfit and sneaker culture content.
Total influencer content
Kith vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Culture Kings leads with 2.6k sponsored posts, significantly outpacing Kith (1.8k posts) and AMI Paris (1.4k posts). Across all three brands, the average volume is 1.9k posts, suggesting established influencer marketing investments.
By social platform
Kith vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Kith leads on Instagram and YouTube, while Culture Kings leads on TikTok. The gap is most notable on TikTok, with Culture Kings at 1.9k, Kith at 372, AMI Paris at 185 posts. Kith's activity is particularly concentrated on Instagram. Culture Kings posts far more on TikTok than Kith and AMI Paris.
By geographical market
Kith vs. related brands influencer activity (by country)
Estimated sponsored posts in Kith's top markets
Culture Kings has the highest estimated sponsored-post volume in United States (1.4k posts, 55.8%), Australia (520 posts, 20.1%), United Kingdom (103 posts, 4%), while AMI Paris has the highest estimated sponsored-post volume in Japan (490 posts, 35.8%), Thailand (123 posts, 9%), suggesting a Asia focus, while Kith leads in Brazil with 98 posts (5.5%). Looking at United States specifically, the split is Culture Kings at 1.4k posts (55.8%), Kith at 844 posts (47.6%), AMI Paris at 163 posts (11.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- AMI Paris's Influencer Marketing Strategy
- Culture Kings's Influencer Marketing Strategy
- Wildflower Cases's Influencer Marketing Strategy
- Skullcandy's Influencer Marketing Strategy
- Rebellious Fashion's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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