Kith Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 83 pieces of influencer content sponsored by Kith over the last 12 months.
This report breaks down where & how Kith invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Kith, see here: Kith influencers.
Influencer activity throughout the year
Kith's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Kith's influencer activity by month
Number of sponsored posts
Kith's sponsored post volume peaks in July with 15 posts, 114% higher than the monthly average of 7. August recorded the lowest activity at 3 posts, 57% below average.
Kith's influencer activity by month (views)
Total views on sponsored video posts
May generated the most views at 197.5k, while June recorded the least at 2.7k. Across all tracked posts in the 12-month window, average views per post were 6.2k. Interestingly, the highest-view month (May) does not align with peak post volume (July), which could indicate performance differences across months.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kith's sponsored influencer collaborations break down by social platform:
- Instagram: 71 posts (85.5%)
- TikTok: 11 posts (13.3%)
- YouTube: 1 posts (1.2%)
Kith's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Kith.
Here are 3 examples of Kith's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
joshu_acoustic x Kith
Influencer bio
Seventeen
Collaboration metrics
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mikeltubetv x Kith
Influencer bio
Familia de creadores de contenido. MikelTube, LeoTube, BrunoTube y FamilyTube.
Collaboration metrics
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evangelis. x Kith
![YouTube post by @evangelis. for Kith. Caption reads: [...]....](https://images.od.modash.io/75e795fb0505a28fd564b9d80a2be6546a004bde)
Influencer bio
Welcome to my channel ♡ Thank you for any support! - Make sure to follow my other socials for your Dose of E -
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 80.3%
- Reels: 19.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Kith are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Kith's influencers average views (Instagram)
Based on each influencer's average views per post
With 50% of partnerships featuring creators averaging 10K-50K views, Kith's strategy suggests cost-efficiency and engagement-focused partnerships. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (4.3k avg views/post, 65.2k followers):
kith_only x Kith
![Instagram post by @kith_only for Kith. Caption reads: [...] | @dtrimshady show us in exclusivity the....](https://images.od.modash.io/b8173d12848e24cca0a96c6a92fec4a38e18fd0f)
Influencer bio
Your daily page about @kith & @ronniefieg
Collaboration metrics
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And here is another example with a smaller creator on Instagram (65 avg views/post, 172.9k followers):
s14k.222 x Kith
![Instagram post by @s14k.222 for Kith. Caption reads: [...] @newbalance @newbalancelifestyle #kith....](https://images.od.modash.io/15c5203db870b53ec67a461ab63d5b2a468202e4)
Influencer bio
The Life & Times Of SK
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Kith's repeat partnerships
Out of 69 unique influencers in our dataset, 2 of them (3%) posted content for Kith in 3 or more separate calendar months. The most consistent partner is @kith_only, who has collaborated across 6 months with 10 total posts. @kith_only alone accounts for 12% of all tracked sponsored content.
Here are 1 examples of Kith's repeat influencer partnerships, with links to the sponsored content.
kith_only x Kith
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Kith had the most influencer activity. 52.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (12.5%)
- Brazil (4.7%)
- United Kingdom (4.1%)
Kith's influencer activity by market
Here is another example of Kith collaborating with an influencer in United States.
tramell.tillman x Kith
Kith's influencer activity vs. related brands
Kith competes with Culture Kings and AMI Paris in fashion and streetwear adjacent categories where brand heat and styling content matter. All target style-conscious consumers who follow creators for drop culture, fits, and premium casualwear.
Total influencer content
Kith vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Culture Kings leads with 658 sponsored posts, significantly outpacing AMI Paris (242 posts) and Kith (83 posts). Across all three brands, the average volume is 328 posts, indicating limited or experimental influencer activity. Culture Kings published multiple times more total posts than Kith and AMI Paris.
By social platform
Kith vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, AMI Paris leads on Instagram and Culture Kings leads on TikTok and YouTube. The gap is most notable on TikTok, with Culture Kings at 589, AMI Paris at 23, Kith at 11 posts. Kith's activity is particularly concentrated on Instagram. On TikTok, Culture Kings published multiple times more posts than Kith and AMI Paris, and on Instagram AMI Paris published multiple times more posts than Kith and Culture Kings.
By geographical market
Kith vs. related brands influencer activity (by country)
Estimated sponsored posts in Kith's top markets
Culture Kings has the highest estimated sponsored-post volume in United States (363 posts, 55.2%), Australia (134 posts, 20.3%), United Kingdom (31 posts, 4.7%), while AMI Paris has the highest estimated sponsored-post volume in Japan (82 posts, 33.9%), France (20 posts, 8.4%), while Kith leads in Brazil with 4 posts (4.7%). Looking at United States specifically, the split is Culture Kings at 363 posts (55.2%), Kith at 43 posts (52.1%), AMI Paris at 30 posts (12.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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