Kith Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.8k pieces of influencer content sponsored by Kith over the last 12 months.
This report breaks down where & how Kith invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Kith, see here: Kith influencers.
Influencer activity throughout the year
Kith's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Kith's influencer activity by month
Number of sponsored posts
Kith's influencer output appears relatively consistent throughout the year, averaging about 151 sponsored posts per month. November recorded the highest volume at 181 posts (20% above average), while April was the quietest at 38 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kith's sponsored influencer collaborations break down by social platform:
- Instagram: 1.5k posts (80.9%)
- TikTok: 347 posts (19.1%)
Kith's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Kith.
Here are 2 examples of Kith's recent sponsored collaborations (one each for Instagram, TikTok).
joshu_acoustic x Kith
Influencer bio
Seventeen
Collaboration metrics
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mikeltubetv x Kith
Influencer bio
Familia de creadores de contenido. MikelTube, LeoTube, BrunoTube y FamilyTube.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 79%
- Reels: 21%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Kith are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Kith's influencers average views (Instagram)
Based on each influencer's average views per post
With 30.7% of partnerships featuring creators averaging 10K-50K views, Kith's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 21%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (19.1k avg views/post):
gqtaiwan x Kith
Influencer bio
To become a better man, follow GQ Taiwan. 官方線上選物電商： @gqshop_taiwan
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (821 avg views/post):
derekfeole x Kith
Influencer bio
Professional Product Photography -Creative Strategy -Footwear -E commerce -Flat Lays -Lighting -Styling -Ad Layouts Forever Learning
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Kith's repeat partnerships
Out of 996 unique influencers in our dataset, 8 of them (1%) posted content for Kith in 3 or more separate calendar months. The most consistent partner is @kith_only, who has collaborated across 12 months with 359 total posts. @kith_only alone accounts for 20% of all tracked sponsored content.
Here are 2 examples of Kith's repeat influencer partnerships, with links to the sponsored content.
kith_only x Kith
![Instagram post by @kith_only for Kith. Caption reads: [...] show us in exclusivity the Kith New York....](https://images.od.modash.io/b8173d12848e24cca0a96c6a92fec4a38e18fd0f)
![Instagram post by @kith_only for Kith. Caption reads: KITH ❤️ Cupid | Monday Program Kith [...].](https://images.od.modash.io/06f72314295d90fac55f3783ddac6a927c9804a7)
kithandkin x Kith
![Instagram post by @kithandkin for Kith. Caption reads: Kith for ASICS Vintage Tech Summer [...].](https://images.od.modash.io/8711d6718926a47ff3ea25280f052fdbdd50f180)
![Instagram post by @kithandkin for Kith. Caption reads: Kith for ASICS Vintage Tech Summer [...].](https://images.od.modash.io/0d8b49a0df0cf5f378403b3a6c5ea04206ab6f04)
![Instagram post by @kithandkin for Kith. Caption reads: Kith Women for PUMA H-Street The [...].](https://images.od.modash.io/3f7f78d1cff120d26e3546b45d36219ca3ea1b89)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Kith had the most influencer activity. 48.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (12%)
- Brazil (5.5%)
- United Kingdom (4.5%)
Kith's influencer activity by market
Here is another example of Kith collaborating with an influencer in United States.
ho5hi_kwon x Kith
Kith's influencer activity vs. related brands
Kith competes for streetwear and fashion-culture spend with Culture Kings and, in broader trend-driven apparel, Zara. These competitors are relevant for comparing drop-driven hype, collaborations, and creator-led styling content.
Total influencer content
Kith vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
ZARA leads with 58.5k sponsored posts, significantly outpacing Culture Kings (2.4k posts) and Kith (1.8k posts). Across all three brands, the average volume is 20.9k posts, indicating mature, scaled influencer programs. ZARA has many more total posts than Kith and Culture Kings.
By social platform
Kith vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, ZARA leads on Instagram and TikTok and Culture Kings leads on YouTube. The gap is most notable on Instagram, with ZARA at 43.4k, Kith at 1.5k, Culture Kings at 596 posts. Kith's activity is particularly concentrated on Instagram. ZARA has far more Instagram and TikTok posts than Kith and Culture Kings, and Culture Kings has many more TikTok posts than Kith.
By geographical market
Kith vs. related brands influencer activity (by country)
Estimated sponsored posts in Kith's top markets
ZARA has the highest estimated sponsored-post volume in United States (16k posts, 27.6%), India (7.6k posts, 13%), Japan (4.6k posts, 7.8%), suggesting a Asia focus, while Culture Kings has the highest estimated sponsored-post volume in Australia (457 posts, 19.1%), United Kingdom (117 posts, 4.9%), while Kith leads in Brazil with 100 posts (5.5%). Looking at United States specifically, the split is ZARA at 16k posts (27.6%), Culture Kings at 1.4k posts (57.4%), Kith at 883 posts (48.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Culture Kings's Influencer Marketing Strategy
- ZARA's Influencer Marketing Strategy
- Ugreen's Influencer Marketing Strategy
- ROXY's Influencer Marketing Strategy
- SOUNDPEATS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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