Kith Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.8k pieces of influencer content sponsored by Kith over the last 12 months.
This report breaks down where & how Kith invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Kith, see here: Kith influencers.
Influencer activity throughout the year
Kith's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Kith's influencer activity by month
Number of sponsored posts
Kith's influencer output appears relatively consistent throughout the year, averaging about 149 sponsored posts per month. February recorded the highest volume at 192 posts (29% above average), while July was the quietest at 99 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kith's sponsored influencer collaborations break down by social platform:
- Instagram: 1.4k posts (77.7%)
- TikTok: 375 posts (20.6%)
- YouTube: 31 posts (1.7%)
Kith's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for Kith.
Here are 3 examples of Kith's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
outpumpglobal x Kith
Influencer bio
↳ special place - new light! 𓆩✧𓆪 ²₂² Email/DM for business inquiries
Collaboration metrics
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mikeltubetv x Kith
Influencer bio
Familia de creadores de contenido. MikelTube, LeoTube, BrunoTube y FamilyTube.
Collaboration metrics
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nate.t3 x Kith
Influencer bio
Welcome to the Channel! My name is Nate and I'm from Ottawa, Canada. I share Men's Fashion & Sneaker content. My goal is to give you styling tips and outfit ideas to keep you looking and feeling your best at all times. https://instagram.com/nate.t3?igshid=... Tik-Tok: http://www.tiktok.com/@nate.t3 📩 nate.t@upsidedowntalent.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 74.4%
- Reels: 25.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Kith are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Kith's influencers average views (Instagram)
Based on each influencer's average views per post
With 32.9% of partnerships featuring creators averaging 10K-50K views, Kith's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 25.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (202.6k avg views/post):
ronniefieg x Kith
![Instagram post by @ronniefieg for Kith. Caption reads: Kith: The Footwear Archive To celebrate our [...].](https://images.od.modash.io/d145f9f2cc367360391f9bec17d5310ae30e1a61)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (3.2k avg views/post):
kyohei_045art x Kith
Influencer bio
Kith Japan | Photographer Visual Creative Product / lifestyle Tokyo
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Kith's repeat partnerships
Out of 1K unique influencers in our dataset, 6 of them (1%) posted content for Kith in 3 or more separate calendar months. The most consistent partner is @kith_only, who has collaborated across 13 months with 301 total posts. @kith_only alone accounts for 17% of all tracked sponsored content.
Here are 1 examples of Kith's repeat influencer partnerships, with links to the sponsored content.
kith_only x Kith
![Instagram post by @kith_only for Kith. Caption reads: KITH ❤️ Cupid | Monday Program Kith [...].](https://images.od.modash.io/06f72314295d90fac55f3783ddac6a927c9804a7)
![Instagram post by @kith_only for Kith. Caption reads: KITHMAS | Kith for Kellogg’s Frosted [...].](https://images.od.modash.io/7db751138db0fe2b6951b8d37483be8f14bdda85)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Kith had the most influencer activity. 48.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (12.7%)
- Brazil (4.4%)
- United Kingdom (4.3%)
Kith's influencer activity by market
Here is another example of Kith collaborating with an influencer in United States.
nyknicks x Kith
Kith's influencer activity vs. related brands
Kith’s streetwear-meets-luxury positioning competes with Culture Kings in hype-driven apparel and AMI Paris in premium casual fashion, all relying on drop culture, collaborations, and style creators.
Total influencer content
Kith vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Culture Kings leads with 2.4K sponsored posts, notably outpacing Kith (1.8K posts) and AMI Paris (1.5K posts). Across all three brands, the average volume is 1.9K posts, suggesting established influencer marketing investments.
By social platform
Kith vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Kith leads on Instagram and YouTube, while Culture Kings leads on TikTok. The gap is most notable on TikTok, with Culture Kings at 1.5K, Kith at 375, AMI Paris at 210 posts. Kith's activity is particularly concentrated on Instagram. Culture Kings has several times more TikTok posts than Kith and AMI Paris.
By geographical market
Kith vs. related brands influencer activity (by country)
Estimated sponsored posts in Kith's top markets
Culture Kings has the highest estimated sponsored-post volume in United States (1.3K posts, 54.3%), Australia (520 posts, 22.1%), United Kingdom (92 posts, 3.9%), while AMI Paris has the highest estimated sponsored-post volume in Japan (465 posts, 30.1%), France (133 posts, 8.6%), while Kith leads in Brazil with 80 posts (4.4%). Looking at United States specifically, the split is Culture Kings at 1.3K posts (54.3%), Kith at 881 posts (48.3%), AMI Paris at 213 posts (13.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Culture Kings's Influencer Marketing Strategy
- AMI Paris's Influencer Marketing Strategy
- Wildflower Cases's Influencer Marketing Strategy
- Skullcandy's Influencer Marketing Strategy
- Rebellious Fashion's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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