We analyzed 2.1k pieces of influencer content sponsored by Kith over the last 12 months.
This report breaks down where & how Kith invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Kith, see here: Kith influencers.
Kith's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Kith's influencer output appears relatively consistent throughout the year, averaging about 178 sponsored posts per month. June recorded the highest volume at 218 posts (22% above average), while February was the quietest at 99 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kith's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Kith.
Here are 3 examples of Kith's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Seventeen
Collaboration metrics
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Influencer bio
Familia de creadores de contenido. MikelTube, LeoTube, BrunoTube y FamilyTube.
Collaboration metrics
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Influencer bio
Welcome to my channel ♡ Thank you for any support! - Make sure to follow my other socials for your Dose of E -
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Kith are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Kith's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (19.1k avg views/post):
Influencer bio
To become a better man, follow GQ Taiwan. 官方線上選物電商： @gqshop_taiwan
Collaboration metrics
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And here is another example with a smaller creator on Instagram (993 avg views/post):
Influencer bio
The Rotation (formerly NBsOnly). Your daily source of sneaker bueno since 2018. From the CHI! 👟
Collaboration metrics
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Out of 1.2k unique influencers in our dataset, 8 of them (1%) posted content for Kith in 3 or more separate calendar months. The most consistent partner is @kith_only, who has collaborated across 12 months with 345 total posts. @kith_only alone accounts for 16% of all tracked sponsored content.
Here are 2 examples of Kith's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Kith had the most influencer activity. 50.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Kith collaborating with an influencer in United States.
Kith competes in premium, fashion-forward apparel with strong drop culture and styling-led influence, similar to AMI Paris and The Frankie Shop. These brands overlap on trendsetting audiences and creator-driven outfit inspiration.
Total sponsored posts tracked (last 12 months)
Kith leads with 2.1k sponsored posts, significantly outpacing The Frankie Shop (1.6k posts) and AMI Paris (1.4k posts). Across all three brands, the average volume is 1.7k posts, suggesting established influencer marketing investments.
Sponsored posts by platform
Kith leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Kith at 1.8k, The Frankie Shop at 1.6k, AMI Paris at 1.2k posts. Kith's activity is particularly concentrated on Instagram. The Frankie Shop has no posts on TikTok or YouTube, while Kith and AMI Paris are active on both.
Estimated sponsored posts in Kith's top markets
Kith has the highest estimated sponsored-post volume in United States (1.1k posts, 50.7%), Brazil (103 posts, 4.8%), while AMI Paris leads in Japan with 472 posts (33.3%), while The Frankie Shop has the highest estimated sponsored-post volume in France (180 posts, 11%), United Kingdom (165 posts, 10.1%), suggesting a Europe focus. Looking at United States specifically, the split is Kith at 1.1k posts (50.7%), The Frankie Shop at 530 posts (32.4%), AMI Paris at 183 posts (12.9%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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