Dolls Kill Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.3k pieces of influencer content sponsored by Dolls Kill over the last 12 months.
This report breaks down where & how Dolls Kill invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Dolls Kill, see here: Dolls Kill influencers.
Influencer activity throughout the year
Dolls Kill's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Dolls Kill's influencer activity by month
Number of sponsored posts
Dolls Kill's sponsored post volume appears to trend upward over the 12-month period, rising from 365 posts in January to 422 in December. The peak month, October, reached 1.1k posts, 217% higher than the monthly average of 359.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Dolls Kill's sponsored influencer collaborations break down by social platform:
- TikTok: 2.7k posts (61.6%)
- Instagram: 1.6k posts (38.3%)
- YouTube: 8 posts (0.2%)
Dolls Kill's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Dolls Kill.
Here are 2 examples of Dolls Kill's recent sponsored collaborations (one each for Instagram, TikTok).
andreaandlewis x Dolls Kill
Influencer bio
👩🏻🦱:🇵🇷 👱🏻♂️:🇮🇪 🌏 bringing our vision board to life 💌: andreaandlewis@shalla.nyc TikTok (7M) | YT (1M)
Collaboration metrics
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italiajjacqueline x Dolls Kill
![TikTok post by @italiajjacqueline for Dolls Kill. Caption reads: [...] #purse #handbag #shoulderbag #dollskill....](https://images.od.modash.io/3ea8c5dddf8715ee0050b9178fd8f5296f485a75)
Influencer bio
🧿 houston 🤎dm me for my business email
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93%
- Carousels: 7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Dolls Kill are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Dolls Kill's influencers average views (TikTok)
Based on each influencer's average views per post
With 40.5% of partnerships featuring creators averaging 1K-5K views, Dolls Kill's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (558.6k avg views/post):
lupeariass x Dolls Kill
Influencer bio
Mexicana 🇲🇽 Mom | Fashion | Beauty | Lifestyle 🤎✨ Collabs 💌 ivoryvibess@gmail.com https://community.hudabeauty.com/s/lupe.g
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.1k avg views/post):
niikval x Dolls Kill
![TikTok post by @niikval for Dolls Kill. Caption reads: [...] #halloweencostume #putidisfraz🎃 @Dolls Kill.](https://images.od.modash.io/4147919818f4c14f0212fbafa8113fe1ec2f9680)
Influencer bio
a little of everything 🫧 collabs :💌 marielavalery2004@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Dolls Kill's repeat partnerships
Out of 2k unique influencers in our dataset, 93 of them (5%) posted content for Dolls Kill in 3 or more separate calendar months. The most consistent partner is @vannahallen6, who has collaborated across 9 months with 31 total posts.
Here are 3 examples of Dolls Kill's repeat influencer partnerships, with links to the sponsored content.
vannahallen6 x Dolls Kill
![TikTok post by @vannahallen6 for Dolls Kill. Caption reads: [...] !!!! RUN!! Won’t last long @Dolls Kill....](https://images.od.modash.io/2da6fe257187c628e4e8ade95b3681360a17efd3)
![TikTok post by @vannahallen6 for Dolls Kill. Caption reads: [...] #platformheels #heels #dollskill....](https://images.od.modash.io/b679067f7b189965a5959f1500cac031316ff1de)
![TikTok post by @vannahallen6 for Dolls Kill. Caption reads: [...] in these platform heels @Dolls Kill....](https://images.od.modash.io/6fed4fda1f5c8f9e95f5d64447da544c8047c9b1)
victoriavenin x Dolls Kill
![Instagram post by @victoriavenin for Dolls Kill. Caption reads: [...] 🕷️💋 Dress courtesy of @dollskill 🔪💋.](https://images.od.modash.io/0eb7b9b0d62beebccc5da31c9908dda158538667)
![Instagram post by @victoriavenin for Dolls Kill. Caption reads: [...] 🛍️🦇🛍️ @blackmooncosmetics @dollskill....](https://images.od.modash.io/34c998ed301622d40fd7294f815e953ffd9ab260)
![Instagram post by @victoriavenin for Dolls Kill. Caption reads: [...] BATTIES! 🎃🦇🔪 Styled by @dollskill 🖤💋 🎥....](https://images.od.modash.io/f77124459fe3e3c72280b697e7bec63594a11172)
pinkpixieprincess x Dolls Kill
![TikTok post by @pinkpixieprincess for Dolls Kill. Caption reads: [...] clawdeen for sooo long 🐺💜 @Dolls Kill....](https://images.od.modash.io/111d26eb7d3ff546a1b097174e13b719886fa760)
![TikTok post by @pinkpixieprincess for Dolls Kill. Caption reads: [...] until we do it 🎃☠️🎄@kenz @Dolls Kill....](https://images.od.modash.io/be31783f6fb93dc501eac5a2dff0b8f1a6cbb625)
![TikTok post by @pinkpixieprincess for Dolls Kill. Caption reads: [...] for makeup tagged costume @Dolls Kill....](https://images.od.modash.io/cb080a304442816ef498cab51ed5ca1fa68d024f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Dolls Kill had the most influencer activity. 65.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (5.9%)
- United Kingdom (4.8%)
- India (3.8%)
Dolls Kill's influencer activity by market
Here is another example of Dolls Kill collaborating with an influencer in United States.
kylekillla x Dolls Kill
![TikTok post by @kylekillla for Dolls Kill. Caption reads: [...] #alternativefashion #fyp #tiktokshop @Dolls....](https://images.od.modash.io/eafc628f68756357684f2b9b2227d4f93017c651)
Dolls Kill's influencer activity vs. related brands
Killstar competes with Dolls Kill in alternative/goth fashion, while Fashion Nova overlaps on clubwear and trend-fast drops that target similar social-first shoppers.
Total influencer content
Dolls Kill vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Fashion Nova leads with 162k sponsored posts, significantly outpacing KILLSTAR (9k posts) and Dolls Kill (4.3k posts). Across all three brands, the average volume is 58.4k posts, indicating mature, scaled influencer programs. Fashion Nova has far more total posts than Dolls Kill and KILLSTAR.
By social platform
Dolls Kill vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Fashion Nova leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Fashion Nova at 106.8k, KILLSTAR at 6.3k, Dolls Kill at 1.6k posts. KILLSTAR's activity is particularly concentrated on Instagram. Fashion Nova has far more posts on Instagram, TikTok, and YouTube than Dolls Kill and KILLSTAR.
By geographical market
Dolls Kill vs. related brands influencer activity (by country)
Estimated sponsored posts in Dolls Kill's top markets
Fashion Nova has the highest estimated sponsored-post volume in United States (117k posts, 72.3%), Brazil (6k posts, 3.7%), Mexico (4.2k posts, 2.6%), suggesting a North America focus, while KILLSTAR leads in United Kingdom with 1.6k posts (17.9%). Looking at United States specifically, the split is Fashion Nova at 117k posts (72.3%), KILLSTAR at 4.6k posts (50.7%), Dolls Kill at 2.8k posts (65.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- KILLSTAR's Influencer Marketing Strategy
- Fashion Nova's Influencer Marketing Strategy
- Moroccanoil's Influencer Marketing Strategy
- BruMate's Influencer Marketing Strategy
- UKLASH's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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