We analyzed 4.8k pieces of influencer content sponsored by Dolls Kill over the last 12 months.
This report breaks down where & how Dolls Kill invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Dolls Kill, see here: Dolls Kill influencers.
Dolls Kill's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Dolls Kill's sponsored post volume appears to trend upward over the 12-month period, rising from 383 posts in January to 443 in December. The peak month, October, reached 1.2k posts, 193% higher than the monthly average of 398.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Dolls Kill's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Dolls Kill.
Here are 3 examples of Dolls Kill's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
🇹🇹🇺🇸 ☆ nerdy girl ☆
Collaboration metrics
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Influencer bio
🧿 houston 🤎dm me for my business email
Collaboration metrics
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Influencer bio
Hi! ❤️🔥 My name is Abigail, I am a model trying on and reviewing clothing, beauty products, vlogging & sharing fitness routines! Let me know what kind of content you like best, I am open to suggestions, Thanks for subscribing :) Click all my links below for more of me xo
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Dolls Kill are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 41.5% of partnerships featuring creators averaging 1K-5K views, Dolls Kill's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (558.6k avg views/post):
Influencer bio
Mexicana 🇲🇽 Mom | Fashion | Beauty | Lifestyle 🤎✨ Collabs 💌 ivoryvibess@gmail.com https://community.hudabeauty.com/s/lupe.g
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.4k avg views/post):
Influencer bio
Kbeautyskincare75@gmail.com Orange County, California ✨Glowing at 50 ✨ Korean Mama Berko Media Inc / with Galaxia Media
Collaboration metrics
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Out of 2.3k unique influencers in our dataset, 98 of them (4%) posted content for Dolls Kill in 3 or more separate calendar months. The most consistent partner is @horrorhailey, who has collaborated across 12 months with 44 total posts.
Here are 3 examples of Dolls Kill's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Dolls Kill had the most influencer activity. 67.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Dolls Kill collaborating with an influencer in United States.
Dolls Kill competes with KILLSTAR and Edikted in alternative, statement fashion aimed at Gen Z trend communities. These brands share influencer channels centered on bold styling, subculture aesthetics, and event/party dressing.
Total sponsored posts tracked (last 12 months)
Edikted leads with 34.8k sponsored posts, significantly outpacing KILLSTAR (9.8k posts) and Dolls Kill (4.8k posts). Across all three brands, the average volume is 16.5k posts, indicating mature, scaled influencer programs. Edikted has several times more total posts than Dolls Kill and KILLSTAR.
Sponsored posts by platform
Dolls Kill leads on YouTube, while Edikted has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Edikted at 27.6k, Dolls Kill at 2.6k, KILLSTAR at 2.6k posts. KILLSTAR's activity is particularly concentrated on Instagram. On TikTok, Edikted has several times more posts than Dolls Kill and KILLSTAR.
Estimated sponsored posts in Dolls Kill's top markets
Edikted has the highest estimated sponsored-post volume in United States (21k posts, 60%), United Kingdom (4.8k posts, 13.8%), Canada (1k posts, 2.9%), suggesting a North America focus, while KILLSTAR leads in Brazil with 715 posts (7.3%). Looking at United States specifically, the split is Edikted at 21k posts (60%), KILLSTAR at 5.1k posts (51.6%), Dolls Kill at 3.3k posts (67.7%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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