Dolls Kill Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 938 pieces of influencer content sponsored by Dolls Kill over the last 12 months.
This report breaks down where & how Dolls Kill invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Dolls Kill, see here: Dolls Kill influencers.
Influencer activity throughout the year
Dolls Kill's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Dolls Kill's influencer activity by month
Number of sponsored posts
Dolls Kill's sponsored post volume appears to trend upward over the 12-month period, rising from 97 posts in January to 117 in December. The peak month, October, reached 212 posts, 172% higher than the monthly average of 78.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Dolls Kill's sponsored influencer collaborations break down by social platform:
- TikTok: 752 posts (80.2%)
- Instagram: 181 posts (19.3%)
- YouTube: 5 posts (0.5%)
Dolls Kill's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Dolls Kill.
Here are 3 examples of Dolls Kill's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
xshalle x Dolls Kill
Influencer bio
🇹🇹🇺🇸 ☆ nerdy girl ☆
Collaboration metrics
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amberxeclipse x Dolls Kill
Influencer bio
Inquires Talent@tga.llc Ig @Amberr
Collaboration metrics
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abigailjoyxo x Dolls Kill
![YouTube post by @abigailjoyxo for Dolls Kill. Caption reads: [...] TANTALIZING RED (Unisex scent)
🎎🗡️DOLLS....](https://images.od.modash.io/825374cf9b81d6700fa18315cdeaf747093a11e6)
Influencer bio
Hi! ❤️🔥 My name is Abigail, I am a model trying on and reviewing clothing, beauty products, vlogging & sharing fitness routines! Let me know what kind of content you like best, I am open to suggestions, Thanks for subscribing :) Click all my links below for more of me xo
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.9%
- Carousels: 1.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Dolls Kill are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Dolls Kill's influencers average views (TikTok)
Based on each influencer's average views per post
With 42.2% of partnerships featuring creators averaging 1K-5K views, Dolls Kill's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (347.4k avg views/post):
pvtarka x Dolls Kill
![TikTok post by @pvtarka for Dolls Kill. Caption reads: [...] Sweet Sharing Heart Picnic Basket @Dolls....](https://images.od.modash.io/438f9ee5615936d00acd3f79d15c15fe1e3fce01)
Influencer bio
𝒜𝒻𝓇𝑜 ℬ𝓁𝒶𝓃𝒸𝒶✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
kreepyyy_ x Dolls Kill
Influencer bio
San Diego 🇲🇽 🖤 Follow my insta: @ kreepyyy_ 🖤
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Dolls Kill's repeat partnerships
Out of 537 unique influencers in our dataset, 20 of them (4%) posted content for Dolls Kill in 3 or more separate calendar months. The most consistent partner is @victoriavenin, who has collaborated across 10 months with 23 total posts.
Here are 3 examples of Dolls Kill's repeat influencer partnerships, with links to the sponsored content.
victoriavenin x Dolls Kill
![Instagram post by @victoriavenin for Dolls Kill. Caption reads: [...] by @dollskill @houseofwidow 🦇🥀
🎥 [...].](https://images.od.modash.io/7ff1762c2eb0da842c02f79fc0b16bcbaea64e25)
![Instagram post by @victoriavenin for Dolls Kill. Caption reads: [...]
@dollskill
@killstar
@kreepsville666....](https://images.od.modash.io/34c998ed301622d40fd7294f815e953ffd9ab260)
![Instagram post by @victoriavenin for Dolls Kill. Caption reads: [...] 🕷️💋
Dress courtesy of @dollskill 🔪💋.](https://images.od.modash.io/0eb7b9b0d62beebccc5da31c9908dda158538667)
victoriaveninofficial x Dolls Kill
![TikTok post by @victoriaveninofficial for Dolls Kill. Caption reads: [...] Pictures Styled by @Dolls Kill @Sugar....](https://images.od.modash.io/38076f9ed10c4f3f358838809779e790c7264cf4)
![TikTok post by @victoriaveninofficial for Dolls Kill. Caption reads: [...] 1 ⛓️💥🦇⛓️💥 Styled by @Dolls Kill 💀💋....](https://images.od.modash.io/23211b756cbcec4310823252d31e04dbba3eb1a6)
vannahallen6 x Dolls Kill
![TikTok post by @vannahallen6 for Dolls Kill. Caption reads: [...] #platformheels #whiteheels #dollskill....](https://images.od.modash.io/ba6356b26eb4263ca1f36662ee028c9563811424)
![TikTok post by @vannahallen6 for Dolls Kill. Caption reads: [...] #blackheels #heels #dollskill #platformshoes....](https://images.od.modash.io/1d5e38a5b58edb6f77516f4ffb4ae6adbf8e153f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Dolls Kill had the most influencer activity. 65.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.3%)
- Brazil (5%)
- Mexico (4.1%)
Dolls Kill's influencer activity by market
Here is another example of Dolls Kill collaborating with an influencer in United States.
joannakoetter x Dolls Kill
Dolls Kill's influencer activity vs. related brands
Dolls Kill competes with KILLSTAR and Edikted for alternative/edgy fashion audiences driven by statement looks and subculture aesthetics. Their influencer strategies overlap in festival fits, nightlife styling, and bold visual storytelling.
Total influencer content
Dolls Kill vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Edikted leads with 14.7k sponsored posts, significantly outpacing KILLSTAR (4.9k posts) and Dolls Kill (938 posts). Across all three brands, the average volume is 6.8k posts, indicating mature, scaled influencer programs. Edikted has many more total posts than Dolls Kill and KILLSTAR.
By social platform
Dolls Kill vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, KILLSTAR leads on Instagram and Edikted leads on TikTok and YouTube. The gap is most notable on TikTok, with Edikted at 11.1k, KILLSTAR at 994, Dolls Kill at 752 posts. Dolls Kill's activity is particularly concentrated on TikTok. On TikTok, Edikted has many more posts than Dolls Kill and KILLSTAR.
By geographical market
Dolls Kill vs. related brands influencer activity (by country)
Estimated sponsored posts in Dolls Kill's top markets
Edikted has the highest estimated sponsored-post volume in United States (9.8k posts, 66.7%), United Kingdom (1.9k posts, 13%), Australia (352 posts, 2.4%), while KILLSTAR leads in Brazil with 329 posts (6.7%). Looking at United States specifically, the split is Edikted at 9.8k posts (66.7%), KILLSTAR at 2.6k posts (52.7%), Dolls Kill at 611 posts (65.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- KILLSTAR's Influencer Marketing Strategy
- Edikted's Influencer Marketing Strategy
- BaubleBar's Influencer Marketing Strategy
- First Aid Beauty's Influencer Marketing Strategy
- Briogeo's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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