Dolls Kill Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.6k pieces of influencer content sponsored by Dolls Kill over the last 12 months.
This report breaks down where & how Dolls Kill invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Dolls Kill, see here: Dolls Kill influencers.
Influencer activity throughout the year
Dolls Kill's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Dolls Kill's influencer activity by month
Number of sponsored posts
Dolls Kill's sponsored post volume appears to trend upward over the 12-month period, rising from 371 posts in January to 428 in December. The peak month, October, reached 1.1k posts, 197% higher than the monthly average of 386.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Dolls Kill's sponsored influencer collaborations break down by social platform:
- TikTok: 2.9k posts (61.9%)
- Instagram: 1.7k posts (37.6%)
- YouTube: 24 posts (0.5%)
Dolls Kill's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Dolls Kill.
Here are 3 examples of Dolls Kill's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
andreaandlewis x Dolls Kill
Influencer bio
👩🏻🦱:🇵🇷 👱🏻♂️:🇮🇪 🌏 bringing our vision board to life 💌: andreaandlewis@shalla.nyc TikTok (7M) | YT (1M)
Collaboration metrics
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kylekillla x Dolls Kill
![TikTok post by @kylekillla for Dolls Kill. Caption reads: [...] #alternativefashion #fyp #tiktokshop @Dolls....](https://images.od.modash.io/eafc628f68756357684f2b9b2227d4f93017c651)
Influencer bio
I post for the girlies 🤠🖤 fitness + real life @WOLFpak “KYLEKILLLA” @Gymreapers “KYLE10” collabs 💌 Hickman.kyleleigh@gmail.com
Collaboration metrics
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ajanarie x Dolls Kill
Influencer bio
business inquiries only: management@ajanarie.com instagram: https://www.instagram.com/ajanarie tiktok: https://www.tiktok.com/@ajanarie website : www.ajanarie.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.4%
- Carousels: 4.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Dolls Kill are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Dolls Kill's influencers average views (TikTok)
Based on each influencer's average views per post
With 40.8% of partnerships featuring creators averaging 1K-5K views, Dolls Kill's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (217.8k avg views/post):
bangbangpineapplegangpod x Dolls Kill
![TikTok post by @bangbangpineapplegangpod for Dolls Kill. Caption reads: [...] heels. #bloodspatter #heels #highheels....](https://images.od.modash.io/86ef1341c4d70ba7ffe3d86009c86cfaa2e67ab8)
Influencer bio
Multi award nominated podcast
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
hennboki x Dolls Kill
Influencer bio
bos & la🪽 $wag princess 💌: hennboki@gmail.com ig: @hennboki
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Dolls Kill's repeat partnerships
Out of 2.2k unique influencers in our dataset, 95 of them (4%) posted content for Dolls Kill in 3 or more separate calendar months. The most consistent partner is @eden.laa, who has collaborated across 12 months with 25 total posts.
Here are 3 examples of Dolls Kill's repeat influencer partnerships, with links to the sponsored content.
eden.laa x Dolls Kill
![Instagram post by @eden.laa for Dolls Kill. Caption reads: [...] Can’t wait to try the wig @dollskill #gifted.](https://images.od.modash.io/29e890c312c801dc38e0661a2cfc6ca4d54e9d3e)
izzysatsuki x Dolls Kill
![TikTok post by @izzysatsuki for Dolls Kill. Caption reads: @Dolls Kill x @bebebrand #bebe [...].](https://images.od.modash.io/d3be3ff164fe1d7c915340fea8dce959204bee06)
vannahallen6 x Dolls Kill
![TikTok post by @vannahallen6 for Dolls Kill. Caption reads: [...] !!!! RUN!! Won’t last long @Dolls Kill....](https://images.od.modash.io/2da6fe257187c628e4e8ade95b3681360a17efd3)
![TikTok post by @vannahallen6 for Dolls Kill. Caption reads: [...] heels 🩸🔥❤️ linked besties #dollskill....](https://images.od.modash.io/ff605254c753472d1bfc0474af1c01fd077aac09)
![TikTok post by @vannahallen6 for Dolls Kill. Caption reads: [...] #platformheels #heels #dollskill....](https://images.od.modash.io/b679067f7b189965a5959f1500cac031316ff1de)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Dolls Kill had the most influencer activity. 66% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (4.8%)
- United Kingdom (4.2%)
- India (3.9%)
Dolls Kill's influencer activity by market
Here is another example of Dolls Kill collaborating with an influencer in United States.
vannahallen6 x Dolls Kill
Dolls Kill's influencer activity vs. related brands
KILLSTAR is a close aesthetic competitor to Dolls Kill in alternative/edgy fashion with strong community-driven influencer content. Motel Rocks overlaps in party-ready statement looks and competes for similar social shopping moments.
Total influencer content
Dolls Kill vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Motel Rocks leads with 13.7k sponsored posts, significantly outpacing Dolls Kill (4.6k posts) and KILLSTAR (4.6k posts). Across all three brands, the average volume is 7.7k posts, indicating mature, scaled influencer programs. Motel Rocks has about three times as many total posts as Dolls Kill and KILLSTAR.
By social platform
Dolls Kill vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Dolls Kill leads on YouTube, while KILLSTAR has the most activity on Instagram and Motel Rocks has the most activity on TikTok. The gap is most notable on TikTok, with Motel Rocks at 13.7k, Dolls Kill at 2.9k, KILLSTAR at 2.2k posts. Motel Rocks's activity is particularly concentrated on TikTok. Motel Rocks has 0 Instagram posts while Dolls Kill and KILLSTAR each have well over 1,700, and Motel Rocks has about six times as many TikTok posts as either brand.
By geographical market
Dolls Kill vs. related brands influencer activity (by country)
Estimated sponsored posts in Dolls Kill's top markets
Motel Rocks has the highest estimated sponsored-post volume in United States (4.7k posts, 34%), United Kingdom (3.2k posts, 23%), Germany (3.1k posts, 22.5%), suggesting a Europe focus, while KILLSTAR leads in Brazil with 304 posts (6.6%). Looking at United States specifically, the split is Motel Rocks at 4.7k posts (34%), Dolls Kill at 3.1k posts (66%), KILLSTAR at 2.3k posts (49.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- KILLSTAR's Influencer Marketing Strategy
- Motel Rocks's Influencer Marketing Strategy
- Moroccanoil's Influencer Marketing Strategy
- BruMate's Influencer Marketing Strategy
- UKLASH's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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