Culture Kings Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.7k pieces of influencer content sponsored by Culture Kings over the last 12 months.
This report breaks down where & how Culture Kings invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Culture Kings, see here: Culture Kings influencers.
Influencer activity throughout the year
Culture Kings's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Culture Kings's influencer activity by month
Number of sponsored posts
Culture Kings's sponsored post volume appears to trend upward over the 12-month period, rising from 183 posts in January to 268 in December. The peak month, August, reached 496 posts, 121% higher than the monthly average of 224.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Culture Kings's sponsored influencer collaborations break down by social platform:
- TikTok: 1.9k posts (72%)
- Instagram: 751 posts (27.8%)
- YouTube: 5 posts (0.2%)
Culture Kings's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Culture Kings.
Here are 3 examples of Culture Kings's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
mia.z.1234 x Culture Kings
![Instagram post by @mia.z.1234 for Culture Kings. Caption reads: [...] missus like this? Get my shirt from Culture....](https://images.od.modash.io/c32a64cef66b964768b81b9fab190ea1d3aa04f3)
Influencer bio
4’10 | Indo Fijian | @mia_z_1234 | @miazbts
Collaboration metrics
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fhavibrah x Culture Kings
![TikTok post by @fhavibrah for Culture Kings. Caption reads: [...] #batman #tshirt #dealsforyoudays @Culture....](https://images.od.modash.io/4442a71cfefa8edd99eb560114e194509d814a1a)
Influencer bio
fhavibrah@gmail.com At the mercy of the Most High
Collaboration metrics
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MovieManMark x Culture Kings
Influencer bio
Home to comedic adventure videos featuring crossovers with your favorite characters from movies, tv, and games. The story is growing. Jump in now!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 91.2%
- Carousels: 8.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Culture Kings are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Culture Kings's influencers average views (TikTok)
Based on each influencer's average views per post
With 40% of partnerships featuring creators averaging 1K-5K views, Culture Kings's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (331.7k avg views/post):
daisyindesign x Culture Kings
Influencer bio
𝚌𝚕𝚘𝚜𝚎𝚝 𝚊𝚛𝚌𝚑𝚒𝚟𝚎 𝚍𝚊𝚒𝚜𝚢.𝚍𝚕𝚝@𝚒𝚌𝚕𝚘𝚞𝚍.𝚌𝚘𝚖 𝚜𝚑𝚘𝚙 𝚝𝚑𝚎 𝚕𝚘𝚘𝚔𝚜 𝚕𝚒𝚗𝚔𝚎𝚍 𝚋𝚎𝚕𝚘𝚠 ↓ ↓ ↓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
thedealstoday x Culture Kings
Influencer bio
Always checking for todays deals for you ⚠️Original Content⚠️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Culture Kings's repeat partnerships
Out of 961 unique influencers in our dataset, 79 of them (8%) posted content for Culture Kings in 3 or more separate calendar months. The most consistent partner is @fhavibrah, who has collaborated across 10 months with 145 total posts. @fhavibrah alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Culture Kings's repeat influencer partnerships, with links to the sponsored content.
fhavibrah x Culture Kings
![TikTok post by @fhavibrah for Culture Kings. Caption reads: [...] #vintagetee #vintageshirt @Culture Kings.](https://images.od.modash.io/d62fa87c44dfcfddf6f4be14983704f8ed330cf1)
![TikTok post by @fhavibrah for Culture Kings. Caption reads: [...] #dealsforyoudays @Culture Kings.](https://images.od.modash.io/8fd031e1f4206c36441cfd2e616ba87c0b2fc7d5)
dealzwitchap x Culture Kings
![TikTok post by @dealzwitchap for Culture Kings. Caption reads: [...] miss on this drop by @Culture Kings 🤝‼️....](https://images.od.modash.io/b15f11e4dee524d2770e2d760b92a4740a6c22bf)
![TikTok post by @dealzwitchap for Culture Kings. Caption reads: [...] out fast, don’t miss with @Culture Kings 🚨....](https://images.od.modash.io/7e36deafc2fa243f76059bc39c837479268ca7c6)
![TikTok post by @dealzwitchap for Culture Kings. Caption reads: @Culture Kings #mensfashion #streetwear [...].](https://images.od.modash.io/8bf104f131f590c77b37b03cb322332b9da9c238)
designer_cam16 x Culture Kings
![TikTok post by @designer_cam16 for Culture Kings. Caption reads: [...] 4/galactus t shirt from @Culture Kings....](https://images.od.modash.io/046ddfd4a7b85d06916c5ce8fa61870c47017cd8)
![TikTok post by @designer_cam16 for Culture Kings. Caption reads: [...] #fantasticfourfirststeps @Culture Kings.](https://images.od.modash.io/5202b540dcdae15ee015720549c0fe9dd77c8245)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Culture Kings had the most influencer activity. 54.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (22.8%)
- United Kingdom (4.2%)
- Brazil (3.1%)
Culture Kings's influencer activity by market
Here is another example of Culture Kings collaborating with an influencer in United States.
vxnny_m x Culture Kings
Culture Kings's influencer activity vs. related brands
Culture Kings competes with Kith and New Era Cap in streetwear and hype-driven accessories where drops and collaborations matter. They target similar audiences that follow creators for fits, sneaker culture, and limited-release announcements.
Total influencer content
Culture Kings vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
New Era Cap leads with 5.6k sponsored posts, significantly outpacing Culture Kings (2.7k posts) and Kith (1.8k posts). Across all three brands, the average volume is 3.4k posts, indicating mature, scaled influencer programs. New Era Cap has more than double the total posts of Culture Kings and Kith.
By social platform
Culture Kings vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Culture Kings leads on TikTok, while New Era Cap has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with New Era Cap at 4.8k, Kith at 1.4k, Culture Kings at 751 posts. Culture Kings's activity is particularly concentrated on TikTok. New Era Cap posts multiple times more on Instagram than Culture Kings and Kith, while Culture Kings posts multiple times more on TikTok than Kith and New Era Cap.
By geographical market
Culture Kings vs. related brands influencer activity (by country)
Estimated sponsored posts in Culture Kings's top markets
Culture Kings has the highest estimated sponsored-post volume in United States (1.5k posts, 54.7%), Australia (615 posts, 22.8%), United Kingdom (113 posts, 4.2%), while New Era Cap has the highest estimated sponsored-post volume in Japan (1.4k posts, 24.7%), Brazil (412 posts, 7.3%). Looking at United States specifically, the split is Culture Kings at 1.5k posts (54.7%), New Era Cap at 1.3k posts (22.4%), Kith at 844 posts (47.6%). Culture Kings's strength in United States and United Kingdom may indicate a home-market focus, while New Era Cap shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kith's Influencer Marketing Strategy
- New Era Cap's Influencer Marketing Strategy
- OQHAIR's Influencer Marketing Strategy
- iMethodBeauty's Influencer Marketing Strategy
- boandtee's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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