Culture Kings Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 658 pieces of influencer content sponsored by Culture Kings over the last 12 months.
This report breaks down where & how Culture Kings invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Culture Kings, see here: Culture Kings influencers.
Influencer activity throughout the year
Culture Kings's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Culture Kings's influencer activity by month
Number of sponsored posts
Culture Kings's sponsored post volume appears to trend upward over the 12-month period, rising from 70 posts in January to 79 in December. The peak month, August, reached 172 posts, 213% higher than the monthly average of 55.
Culture Kings's influencer activity by month (views)
Total views on sponsored video posts
December generated the most views at 3.6M, while April recorded the least at 33.4k. Across all tracked posts in the 12-month window, average views per post were 27k. Interestingly, the highest-view month (December) does not align with peak post volume (August), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @daisyindesign, generated 2.7M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Culture Kings's sponsored influencer collaborations break down by social platform:
- TikTok: 589 posts (89.5%)
- Instagram: 67 posts (10.2%)
- YouTube: 2 posts (0.3%)
Culture Kings's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Culture Kings.
Here are 3 examples of Culture Kings's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
laylakellyofficial x Culture Kings
![Instagram post by @laylakellyofficial for Culture Kings. Caption reads: [...] my jacket for winter right now from Culture....](https://images.od.modash.io/6eb8eab49466f2b6dd5498f116d269501d158d35)
Influencer bio
Google my name Based in Wellington, NZ
Collaboration metrics
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daisyindesign x Culture Kings
Influencer bio
𝚗𝚘𝚝𝚎𝚜 𝚏𝚛𝚘𝚖 𝚖𝚢 𝚌𝚕𝚘𝚜𝚎𝚝 𝚊𝚗 𝚘𝚗𝚐𝚘𝚒𝚗𝚐 𝚊𝚛𝚌𝚑𝚒𝚟𝚎. 𝚍𝚊𝚒𝚜𝚢.𝚍𝚕𝚝@𝚒𝚌𝚕𝚘𝚞𝚍.𝚌𝚘𝚖 ⌖ 𝚌𝚘𝚕𝚘𝚛𝚊𝚍𝚘
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
JampackSam x Culture Kings
![YouTube post by @JampackSam for Culture Kings. Caption reads: [...] 8 AI+ for review!
Get 10% off at Culture....](https://images.od.modash.io/b4d9353c50e346a2a9ed9af8e6ba2f50f60d4d4b)
Influencer bio
Looking for gaming news and tech reviews? You're in the right place. Catch YouTube Shorts throughout the week keeping you up to date on the latest gaming news and get some deeper thoughts on the gaming industry in longer videos each week. There's plenty to look forward to throughout the week - and never a dull moment in the gaming industry. ✉️: jampacksam@rightclick.gg TikTok: @JampackSam Instagram: @JampackSam Facebook: @JampackSamGaming
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.3%
- Carousels: 0.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Culture Kings are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Culture Kings's influencers average views (TikTok)
Based on each influencer's average views per post
With 37.6% of partnerships featuring creators averaging 1K-5K views, Culture Kings's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 29.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (80.4k avg views/post):
bianca_bragado x Culture Kings
![TikTok post by @bianca_bragado for Culture Kings. Caption reads: [...] far, far away! 💫 exclusively at @Culture....](https://images.od.modash.io/e1aadf176a6eac27352b622c1b3c45973302bd5d)
Influencer bio
IG: @bianca_bragado
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
.xo.laniii x Culture Kings
![TikTok post by @.xo.laniii for Culture Kings. Caption reads: @Culture Kings Loiter Star Layered Jeans😍😱 [...].](https://images.od.modash.io/6e55be5f20bb0d37de73d3deb51c728bd501c824)
Influencer bio
💄🛍️ & 🏡🔐
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Culture Kings's repeat partnerships
Out of 286 unique influencers in our dataset, 19 of them (7%) posted content for Culture Kings in 3 or more separate calendar months. The most consistent partner is @jayyjiggaa, who has collaborated across 6 months with 10 total posts. @fhavibrah alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Culture Kings's repeat influencer partnerships, with links to the sponsored content.
jayyjiggaa x Culture Kings
![TikTok post by @jayyjiggaa for Culture Kings. Caption reads: @Culture Kings too tuff🔥 #fypシ #viral [...].](https://images.od.modash.io/12195453ca1efc93e435b319ef24b9c7da2bf43a)
![TikTok post by @jayyjiggaa for Culture Kings. Caption reads: [...] hoodie it’s so hardd🔥 @Culture Kings ....](https://images.od.modash.io/73dc011bb6ce6ef6a32daf2649bb1b1b300378e2)
![TikTok post by @jayyjiggaa for Culture Kings. Caption reads: @Culture Kings never miss this shirt too [...].](https://images.od.modash.io/45f9d4e69fc832fb564b500aab633e41cf89fa05)
destenyrayhleen x Culture Kings
yueli.iacopino x Culture Kings
![Instagram post by @yueli.iacopino for Culture Kings. Caption reads: Stopped by @culturekings.anz to see what [...].](https://images.od.modash.io/03bd9b6cbe794214b363c569410efb63727a55b2)
![Instagram post by @yueli.iacopino for Culture Kings. Caption reads: @culturekings.anz the only Boxing Day [...].](https://images.od.modash.io/f884e5d1dcbd6802c6a1a1ea3efcc6500ba12c49)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Culture Kings had the most influencer activity. 55.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (20.3%)
- United Kingdom (4.7%)
- Brazil (3.7%)
Culture Kings's influencer activity by market
Here is another example of Culture Kings collaborating with an influencer in United States.
vxnny_m x Culture Kings
Culture Kings's influencer activity vs. related brands
Culture Kings and Kith both operate in streetwear with drops, collaborations, and influencer-led hype cycles. Cold Culture is a close adjacent streetwear label competing for the same trend-driven, youth audience on social.
Total influencer content
Culture Kings vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Cold Culture leads with 1k sponsored posts, significantly outpacing Culture Kings (658 posts) and Kith (83 posts). Across all three brands, the average volume is 597 posts, suggesting moderate but consistent investment. Cold Culture has more total posts than Culture Kings and Kith combined.
By social platform
Culture Kings vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Culture Kings leads on YouTube, while Cold Culture has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Cold Culture at 455, Kith at 71, Culture Kings at 67 posts. Culture Kings's activity is particularly concentrated on TikTok. Cold Culture posts far more on Instagram than Culture Kings and Kith, while Kith posts far less on TikTok than Culture Kings and Cold Culture.
By geographical market
Culture Kings vs. related brands influencer activity (by country)
Estimated sponsored posts in Culture Kings's top markets
Culture Kings has the highest estimated sponsored-post volume in United States (363 posts, 55.2%), Australia (134 posts, 20.3%), United Kingdom (31 posts, 4.7%), while Cold Culture has the highest estimated sponsored-post volume in Spain (183 posts, 17.4%), Italy (114 posts, 10.9%), suggesting a Europe focus, while Kith has the highest estimated sponsored-post volume in Japan (10 posts, 12.5%), Brazil (4 posts, 4.7%). Looking at United States specifically, the split is Culture Kings at 363 posts (55.2%), Cold Culture at 247 posts (23.5%), Kith at 43 posts (52.1%). Culture Kings's strength in United States and United Kingdom may indicate a home-market focus, while Cold Culture shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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