Culture Kings Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.4k pieces of influencer content sponsored by Culture Kings over the last 12 months.
This report breaks down where & how Culture Kings invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Culture Kings, see here: Culture Kings influencers.
Influencer activity throughout the year
Culture Kings's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Culture Kings's influencer activity by month
Number of sponsored posts
Culture Kings's sponsored post volume appears to trend upward over the 12-month period, rising from 190 posts in January to 269 in December. The peak month, August, reached 497 posts, 149% higher than the monthly average of 200.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Culture Kings's sponsored influencer collaborations break down by social platform:
- TikTok: 1.8k posts (74.9%)
- Instagram: 596 posts (24.9%)
- YouTube: 4 posts (0.2%)
Culture Kings's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Culture Kings.
Here are 2 examples of Culture Kings's recent sponsored collaborations (one each for Instagram, TikTok).
uncletics x Culture Kings
![Instagram post by @uncletics for Culture Kings. Caption reads: [...] missus like this? Get my shirt from Culture....](https://images.od.modash.io/c32a64cef66b964768b81b9fab190ea1d3aa04f3)
Influencer bio
@liv.clarke___ 💍 4M + TikTok For all business: info@andonovagency.co.nz I sometimes play golf: @wilsongolf @averagetradiegolfers
Collaboration metrics
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daisyindesign x Culture Kings
Influencer bio
𝚗𝚘𝚝𝚎𝚜 𝚏𝚛𝚘𝚖 𝚖𝚢 𝚌𝚕𝚘𝚜𝚎𝚝 𝚊𝚗 𝚘𝚗𝚐𝚘𝚒𝚗𝚐 𝚊𝚛𝚌𝚑𝚒𝚟𝚎. 𝚍𝚊𝚒𝚜𝚢.𝚍𝚕𝚝@𝚒𝚌𝚕𝚘𝚞𝚍.𝚌𝚘𝚖 ⌖ 𝚌𝚘𝚕𝚘𝚛𝚊𝚍𝚘
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 90.7%
- Carousels: 9.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Culture Kings are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Culture Kings's influencers average views (TikTok)
Based on each influencer's average views per post
With 39.6% of partnerships featuring creators averaging 1K-5K views, Culture Kings's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (265.8k avg views/post):
thebelltwins1 x Culture Kings
Influencer bio
Official page of the twins Collab - thebellsfashion11@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
thedealstoday x Culture Kings
Influencer bio
Always checking for todays deals for you ⚠️Original Content⚠️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Culture Kings's repeat partnerships
Out of 838 unique influencers in our dataset, 67 of them (8%) posted content for Culture Kings in 3 or more separate calendar months. The most consistent partner is @valaree.ahern, who has collaborated across 10 months with 17 total posts. @fhavibrah alone accounts for 6% of all tracked sponsored content.
Here are 3 examples of Culture Kings's repeat influencer partnerships, with links to the sponsored content.
fhavibrah x Culture Kings
![TikTok post by @fhavibrah for Culture Kings. Caption reads: [...] #tshirt #dealsforyoudays @Culture Kings.](https://images.od.modash.io/4442a71cfefa8edd99eb560114e194509d814a1a)
![TikTok post by @fhavibrah for Culture Kings. Caption reads: [...] #vintagetee #vintageshirt @Culture Kings.](https://images.od.modash.io/d62fa87c44dfcfddf6f4be14983704f8ed330cf1)
![TikTok post by @fhavibrah for Culture Kings. Caption reads: [...] #dealsforyoudays @Culture Kings.](https://images.od.modash.io/8fd031e1f4206c36441cfd2e616ba87c0b2fc7d5)
dealzwitchap x Culture Kings
![TikTok post by @dealzwitchap for Culture Kings. Caption reads: [...] miss on this drop by @Culture Kings 🤝‼️....](https://images.od.modash.io/b15f11e4dee524d2770e2d760b92a4740a6c22bf)
![TikTok post by @dealzwitchap for Culture Kings. Caption reads: [...] out fast, don’t miss with @Culture Kings 🚨....](https://images.od.modash.io/7e36deafc2fa243f76059bc39c837479268ca7c6)
![TikTok post by @dealzwitchap for Culture Kings. Caption reads: @Culture Kings #mensfashion #streetwear [...].](https://images.od.modash.io/8bf104f131f590c77b37b03cb322332b9da9c238)
big1500.reviews x Culture Kings
![TikTok post by @big1500.reviews for Culture Kings. Caption reads: [...] double rave pants from @Culture Kings on my....](https://images.od.modash.io/bf1e6a0f2b6e950c1187519d3ffe57d5ab64e937)
![TikTok post by @big1500.reviews for Culture Kings. Caption reads: [...] #fashiontiktok #unboxing #@Culture Kings.](https://images.od.modash.io/e72db73365a2a7c8fb13faec873477b817287e72)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Culture Kings had the most influencer activity. 57.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (19.1%)
- United Kingdom (4.9%)
- Brazil (3.4%)
Culture Kings's influencer activity by market
Here is another example of Culture Kings collaborating with an influencer in United States.
vxnny_m x Culture Kings
Culture Kings's influencer activity vs. related brands
Culture Kings operates at the intersection of streetwear, music culture, and drops-driven retail. Kith and REVOLVE compete for similar trend-sensitive shoppers and use influencer partnerships to drive hype, styling, and launches.
Total influencer content
Culture Kings vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
REVOLVE leads with 4.3k sponsored posts, significantly outpacing Culture Kings (2.4k posts) and Kith (2.1k posts). Across all three brands, the average volume is 2.9k posts, indicating mature, scaled influencer programs.
By social platform
Culture Kings vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Culture Kings leads on TikTok, while REVOLVE has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with REVOLVE at 4.2k, Kith at 1.8k, Culture Kings at 596 posts. Culture Kings's activity is particularly concentrated on TikTok. REVOLVE posts far more on Instagram than Culture Kings or Kith, while Culture Kings posts far more on TikTok than Kith or REVOLVE.
By geographical market
Culture Kings vs. related brands influencer activity (by country)
Estimated sponsored posts in Culture Kings's top markets
REVOLVE has the highest estimated sponsored-post volume in United States (2.6k posts, 59.5%), Brazil (240 posts, 5.6%), United Kingdom (197 posts, 4.6%), while Culture Kings leads in Australia with 457 posts (19.1%), while Kith leads in Japan with 299 posts (14%). Looking at United States specifically, the split is REVOLVE at 2.6k posts (59.5%), Culture Kings at 1.4k posts (57.4%), Kith at 1.1k posts (50.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kith's Influencer Marketing Strategy
- REVOLVE's Influencer Marketing Strategy
- LaceMade's Influencer Marketing Strategy
- BURGA's Influencer Marketing Strategy
- Taste Salud's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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