We analyzed 18.1k pieces of influencer content sponsored by Color Wow Hair over the last 12 months.
This report breaks down where & how Color Wow Hair invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Color Wow Hair, see here: Color Wow Hair influencers.
Color Wow Hair's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Color Wow Hair's sponsored post volume appears to trend upward over the 12-month period, rising from 2.3k posts in January to 2.3k in December. The peak month, January, reached 2.3k posts, 57% higher than the monthly average of 1.5k.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Color Wow Hair's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Color Wow Hair.
Here are 2 examples of Color Wow Hair's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
Collabs: the_geriatricmillennial@borgrisetalent.com ✨ 40+ lifestyle | mom of teens | every day hair & beauty ✨
Collaboration metrics
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Influencer bio
I film videos all about beauty! For business inquiries, contact me at andrea@outloudtalent.com. Other inquires: andrea.matillano@gmail.com You can also find me here: http://tiktok.com/@andreamatillano http://instagram.com/andreamatillano http://facebook.com/andreamatillano http://twitter.com/andreamatillano Facebook: Andréa Matillano Instagram: andreamatillano
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Color Wow Hair are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 38.1% of partnerships featuring creators averaging <1K views, Color Wow Hair's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 35.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.7M avg views/post):
Influencer bio
🌸 beauty | outfits 🌸 💌aliciadoesmakeup@yahoo.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
Beauty lover with a thing for food Essex/Ldn📍 📧joannageorginax@outlook.com for enquiries & UGC
Collaboration metrics
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Out of 7.9k unique influencers in our dataset, 751 of them (10%) posted content for Color Wow Hair in 3 or more separate calendar months. The most consistent partner is @hollielouisezive, who has collaborated across 13 months with 57 total posts.
Here are 3 examples of Color Wow Hair's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Color Wow Hair had the most influencer activity. 69.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Color Wow Hair collaborating with an influencer in United States.
Color Wow Hair competes with OLAPLEX and Living Proof in performance-driven haircare that’s frequently validated through before/after creator demos. They target similar consumers seeking visible results like frizz control, repair, and styling longevity.
Total sponsored posts tracked (last 12 months)
Color Wow Hair leads with 18.1k sponsored posts, significantly outpacing OLAPLEX (9.4k posts) and Living Proof (2.7k posts). Across all three brands, the average volume is 10.1k posts, indicating mature, scaled influencer programs. Color Wow Hair has about twice as many total posts as OLAPLEX and far more than Living Proof.
Sponsored posts by platform
Color Wow Hair leads on TikTok, while OLAPLEX has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Color Wow Hair at 18.1k, OLAPLEX at 4.2k, Living Proof at 0 posts. Color Wow Hair's activity is particularly concentrated on TikTok. Color Wow Hair posts are almost entirely on TikTok, while OLAPLEX and Living Proof have substantial Instagram activity.
Estimated sponsored posts in Color Wow Hair's top markets
Color Wow Hair has the highest estimated sponsored-post volume in United States (13k posts, 69.7%), United Kingdom (2.7k posts, 14.8%), Canada (1.2k posts, 6.5%), suggesting a North America focus, while OLAPLEX leads in India with 660 posts (7%), while Living Proof leads in Brazil with 91 posts (3.4%). Looking at United States specifically, the split is Color Wow Hair at 13k posts (69.7%), OLAPLEX at 4.5k posts (47.2%), Living Proof at 1.6k posts (61.9%). Color Wow Hair's strength in United States and United Kingdom may indicate a home-market focus, while OLAPLEX shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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