MAONO Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.2k pieces of influencer content sponsored by MAONO over the last 12 months.
This report breaks down where & how MAONO invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with MAONO, see here: MAONO influencers.
Influencer activity throughout the year
MAONO maintains a steady pace of influencer content throughout the year. The chart below shows month-by-month data for total sponsored posts tracked.
MAONO's influencer activity by month
Number of sponsored posts
MAONO's influencer output appears relatively consistent throughout the year, averaging about 267 sponsored posts per month. December recorded the highest volume at 310 posts (16% above average), while September was the quietest at 210 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of MAONO's sponsored influencer collaborations break down by social platform:
- TikTok: 1.6k posts (49.2%)
- YouTube: 1.2k posts (37.7%)
- Instagram: 422 posts (13.1%)
MAONO's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for MAONO.
Here are 3 examples of MAONO's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
stanvisuals_ x MAONO
Influencer bio
📱 ᴛᴇᴄʜ • ᴀᴘᴘʟᴇ • ɪɴɴᴏᴠᴀᴛɪᴏɴ 🎥 ᴜɴʙᴏxɪɴɢ ᴛʜᴇ ꜰᴜᴛᴜʀᴇ, ᴏɴᴇ ɢᴀᴅɢᴇᴛ ᴀᴛ ᴀ ᴛɪᴍᴇ 🤝 ᴄᴏʟʟᴀʙs: ᴅᴍ ᴏʀ 📧 👇
Collaboration metrics
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bin.jannis x MAONO
Influencer bio
🎥2nd Channel: @bin.jannis+ 📥agency@influmonde.com ⬇️ALLE LINKS⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
QuizKnock x MAONO
Influencer bio
QuizKnockは2026年10月2日で10周年! 知的エンタメ集団 QuizKnockは、 『サマーウォーズ』の暗号を解こうとしたり 画像を見ないで画像クイズにチャレンジしたりと エンタメと知を融合させた動画コンテンツを展開中! チャンネル登録&高評価、よろしくお願いします! Webメディアほか、お問い合わせは下記のリンクからお願いします。
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.1%
- Carousels: 0.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers MAONO are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
MAONO's influencers average views (TikTok)
Based on each influencer's average views per post
With 36.8% of partnerships featuring creators averaging <1K views, MAONO's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 28.3%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (387.7k avg views/post):
iamderpking x MAONO
Influencer bio
ชื่อเดิ้บนะค้าบ 🎀 ติดต่องาน ✉️ derpkingwork@gmail.com 👇🏻ลิ้งค์ต่างๆ 👇🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.0k avg views/post):
ls3dp x MAONO
Influencer bio
Tech Reviewer, 3D Printing, Battery Stations, Cameras, Microphones. Contact: collaborations@thelightspdmedia.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
MAONO's repeat partnerships
Out of 1.5k unique influencers in our dataset, 58 of them (4%) posted content for MAONO in 3 or more separate calendar months. The most consistent partner is @southernbellereacts, who has collaborated across 12 months with 73 total posts. @BoringReviews alone accounts for 7% of all tracked sponsored content.
Here are 3 examples of MAONO's repeat influencer partnerships, with links to the sponsored content.
southernbellereacts x MAONO
ZorDonofDoom x MAONO
WittleBiscuitASMR x MAONO
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where MAONO had the most influencer activity. 24.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (12.2%)
- India (12.1%)
- Philippines (5.2%)
MAONO's influencer activity by market
Here is another example of MAONO collaborating with an influencer in United States.
ZackShutt x MAONO
MAONO's influencer activity vs. related brands
MAONO competes with NEEWER and Aputure in creator equipment used for content production, where specs and demo quality matter. They target overlapping audiences of streamers, podcasters, and videographers shopping based on influencer reviews.
Total influencer content
MAONO vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
NEEWER leads with 3.4k sponsored posts, marginally ahead of MAONO (3.2k posts) and Aputure (1.2k posts). Across all three brands, the average volume is 2.6k posts, indicating mature, scaled influencer programs.
By social platform
MAONO vs. related brands influencer activity (by social platform)
Sponsored posts by platform
MAONO leads on YouTube, while Aputure has the most activity on Instagram and NEEWER has the most activity on TikTok. The gap is most notable on Instagram, with Aputure at 764, NEEWER at 569, MAONO at 422 posts. Aputure has far more Instagram posts, while MAONO and NEEWER have far more TikTok posts.
By geographical market
MAONO vs. related brands influencer activity (by country)
Estimated sponsored posts in MAONO's top markets
NEEWER has the highest estimated sponsored-post volume in United States (1.1k posts, 31.6%), United Kingdom (235 posts, 6.9%), while MAONO has the highest estimated sponsored-post volume in Brazil (392 posts, 12.2%), India (389 posts, 12.1%). Looking at United States specifically, the split is NEEWER at 1.1k posts (31.6%), MAONO at 781 posts (24.3%), Aputure at 506 posts (41.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- NEEWER's Influencer Marketing Strategy
- Aputure's Influencer Marketing Strategy
- Bratz's Influencer Marketing Strategy
- xTool's Influencer Marketing Strategy
- Momcozy's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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