We analyzed 3.2k pieces of influencer content sponsored by MAONO over the last 12 months.
This report breaks down where & how MAONO invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with MAONO, see here: MAONO influencers.
MAONO's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
MAONO's influencer output appears relatively consistent throughout the year, averaging about 270 sponsored posts per month. September recorded the highest volume at 337 posts (25% above average), while July was the quietest at 189 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of MAONO's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for MAONO.
Here are 3 examples of MAONO's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
🖥️ | Gaming Setup • Tech • Unboxing 📍| 🇺🇸 🤝 | DM or Email for collabs 📩 | luksetups@gmail.com
Collaboration metrics
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Influencer bio
🎥2nd Channel: @bin.jannis+ 📥agency@influmonde.com ⬇️ALLE LINKS⬇️
Collaboration metrics
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Influencer bio
東大発の知識集団 QuizKnock のYouTubeはこちら 『サマーウォーズ』の暗号を解こうとしたり 画像を見ないで画像クイズにチャレンジしたりと エンタメと知を融合させた動画コンテンツを展開中! チャンネル登録&高評価、よろしくお願いします! Webメディアほか、お問い合わせは下記のリンクからお願いします。
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers MAONO are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 37.4% of partnerships featuring creators averaging <1K views, MAONO's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 27.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (387.7k avg views/post):
Influencer bio
ชื่อเดิ้บนะค้าบ 🎀 ติดต่องาน ✉️ derpkingwork@gmail.com 👇🏻ลิ้งค์ต่างๆ 👇🏻
Collaboration metrics
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And here is another example with a smaller creator on TikTok (7.6k avg views/post):
Influencer bio
Latina Mom lifestyle | Güerca Terca Money transparency + home life ✨ Cook, save & live well without overspending ✉️iampaulay.pr@gmail.com
Collaboration metrics
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Out of 1.5k unique influencers in our dataset, 48 of them (3%) posted content for MAONO in 3 or more separate calendar months. The most consistent partner is @BoringReviews, who has collaborated across 12 months with 211 total posts. @NewDropEra alone accounts for 9% of all tracked sponsored content.
Here are 3 examples of MAONO's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where MAONO had the most influencer activity. 27.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of MAONO collaborating with an influencer in United States.
MAONO competes with NEEWER and Ulanzi in creator equipment like microphones, lights, and filming accessories. These brands target the same content creators who rely on review videos and setup tutorials to choose affordable, high-utility gear.
Total sponsored posts tracked (last 12 months)
Ulanzi leads with 5.4k sponsored posts, significantly outpacing NEEWER (3.4k posts) and MAONO (3.2k posts). Across all three brands, the average volume is 4k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
MAONO leads on YouTube, while Ulanzi has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Ulanzi at 2.6k, NEEWER at 772, MAONO at 346 posts. Ulanzi has several times more Instagram posts than MAONO and NEEWER.
Estimated sponsored posts in MAONO's top markets
NEEWER has the highest estimated sponsored-post volume in United States (1k posts, 30.5%), India (393 posts, 11.5%), United Kingdom (253 posts, 7.4%), while Ulanzi has the highest estimated sponsored-post volume in Brazil (632 posts, 11.7%), Mexico (465 posts, 8.6%). Looking at United States specifically, the split is NEEWER at 1k posts (30.5%), Ulanzi at 913 posts (16.9%), MAONO at 879 posts (27.1%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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