MAONO Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.2k pieces of influencer content sponsored by MAONO over the last 12 months.
This report breaks down where & how MAONO invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with MAONO, see here: MAONO influencers.
Influencer activity throughout the year
MAONO's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
MAONO's influencer activity by month
Number of sponsored posts
MAONO's influencer output appears relatively consistent throughout the year, averaging about 183 sponsored posts per month. September recorded the highest volume at 236 posts (29% above average), while April was the quietest at 70 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of MAONO's sponsored influencer collaborations break down by social platform:
- TikTok: 1.4k posts (63.7%)
- YouTube: 446 posts (20.3%)
- Instagram: 350 posts (15.9%)
MAONO's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for MAONO.
Here are 3 examples of MAONO's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
luksetups x MAONO
![Instagram post by @luksetups for MAONO. Caption reads: [...] on the go. Plug, record, create.....](https://images.od.modash.io/f7b53b9d326852aca607b1335654a333b067fbb9)
Influencer bio
🖥️ | Gaming Setup • Tech • Unboxing 📍| 🇺🇸 🤝 | DM or Email for collabs 📩 | luksetups@gmail.com
Collaboration metrics
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shop_with_kennyg x MAONO
Influencer bio
Rad Dad | Tech Product Specialist | Business Inquiries: rad.dad.deals@gmail.com
Collaboration metrics
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Nilson1489 x MAONO
![YouTube post by @Nilson1489 for MAONO. Caption reads: ✅ Maono PD200W *: 👉 Nutze den Rabat-Code [...].](https://images.od.modash.io/00f8ef321c1d360dda6a2cabbf5c6bea4b1aa454)
Influencer bio
Auf dem Kanal von Nilson1489 findet ihr jede Menge Tutorials zum Thema Live-Streaming sowie Reviews von Hard- und Software für Gamer und Streamer. Generell sind folgende Themen zu finden: - Streaming-Software wie OBS Studio, Twitch Studio oder XSplit - Anbieter von Streaming-Diensten wie Tipeeestream sowie Streamelements - Chatbots Streamer.bot, MixItUp, Nightbot, Deepbot, Streamelements Chatbot - Reviews zu Hardware (z.b. Capture Cards, Tastaturen, Headsets, Mikrofone, Mäuse, Monitore, CPUs, Grafikkarten) - Tutorials zu weiteren Streaming-Tools wie Discord, Touch Portal IMPRESSUM: Niels Maseberg Papenmoorweg 29 25469 Halstenbek business@nilson1489.de
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.1%
- Carousels: 3.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers MAONO are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
MAONO's influencers average views (TikTok)
Based on each influencer's average views per post
With 37.6% of partnerships featuring creators averaging <1K views, MAONO's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 29.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (181.4k avg views/post):
kim_hodu x MAONO
![TikTok post by @kim_hodu for MAONO. Caption reads: [...] 컨텐츠를 더욱 또렷하고 재미있게 만들어보세요! [추첨 이벤트] 1.@Maono....](https://images.od.modash.io/aca9ac25d478f94b112de18c04048cca23787bd8)
Influencer bio
서른살 먹고 아빠가 된 나날들.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
applefox420 x MAONO
![TikTok post by @applefox420 for MAONO. Caption reads: [...] so it's a daily use gadget. thanks @Maono....](https://images.od.modash.io/f41b9e69d2a72400133924a3f6df300ee2323674)
Influencer bio
🍏Furry Artist & Therian w/ AuDHD🍏 27 Dx'd OSDD 💚Art, Tech, & Queer Fashion💚 🏳️⚧️AFAB/FTM since some o' y'all dumb🏳️⚧️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
MAONO's repeat partnerships
Out of 1.2k unique influencers in our dataset, 30 of them (3%) posted content for MAONO in 3 or more separate calendar months. The most consistent partner is @theghousefam, who has collaborated across 11 months with 24 total posts. @NewDropEra alone accounts for 14% of all tracked sponsored content.
Here are 3 examples of MAONO's repeat influencer partnerships, with links to the sponsored content.
theghousefam x MAONO
![TikTok post by @theghousefam for MAONO. Caption reads: [...] #lavaliermicrophone #maono #maonot5....](https://images.od.modash.io/13700337b7343c1cdf84d43a5a66c30b34ec3e37)
![TikTok post by @theghousefam for MAONO. Caption reads: [...] use this wireless microphone. #maono....](https://images.od.modash.io/0b62a7bb8787e3d019368a5a42fec06ca2a16c98)
![TikTok post by @theghousefam for MAONO. Caption reads: Maono T5 Wireless Microphones are [...].](https://images.od.modash.io/a8d71a64f11d6365921d5e13d69a8a21269d61c3)
shop_with_kennyg x MAONO
![TikTok post by @shop_with_kennyg for MAONO. Caption reads: Maono wireless microphones sound so [...].](https://images.od.modash.io/748ff2b71356c0e6958276fb0545d2213db87e32)
![TikTok post by @shop_with_kennyg for MAONO. Caption reads: [...] wireless microphones from Maono will sell....](https://images.od.modash.io/454c9c0b29fe093880aa0fe08745b098a1fdfe20)
ZorDonofDoom x MAONO
![YouTube post by @ZorDonofDoom for MAONO. Caption reads: [...] Check out my mic with @MaonoGlobal ! #maono....](https://images.od.modash.io/7a761d76ff6ec3c1069e985133f21a92e5ee88f7)
![YouTube post by @ZorDonofDoom for MAONO. Caption reads: [...] Check out my mic with @MaonoGlobal ! #maono....](https://images.od.modash.io/7945f0b3df28073e21cc7481519ca26fdc591007)
![YouTube post by @ZorDonofDoom for MAONO. Caption reads: [...] Check out my mic with @MaonoGlobal ! Coupon....](https://images.od.modash.io/de3b9ae63d3583e2bce9933558142a4b9617dcc1)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where MAONO had the most influencer activity. 31.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (18.5%)
- India (9.4%)
- Mexico (5.9%)
MAONO's influencer activity by market
Here is another example of MAONO collaborating with an influencer in United States.
gfxkid x MAONO
![Instagram post by @gfxkid for MAONO. Caption reads: [...] me wanting to start a podcast 🤔 S/o to....](https://images.od.modash.io/3e039beff13ba1b37a5b26b9019bf1ca525b6b8e)
MAONO's influencer activity vs. related brands
MAONO competes with NEEWER and Ulanzi in creator recording gear and accessories, targeting the same budget-conscious content creators who respond to setup tours and audio/lighting demo content.
Total influencer content
MAONO vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
NEEWER leads with 5.3k sponsored posts, marginally ahead of Ulanzi (4.7k posts) and MAONO (2.2k posts). Across all three brands, the average volume is 4.1k posts, indicating mature, scaled influencer programs.
By social platform
MAONO vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, NEEWER leads on Instagram and Ulanzi leads on TikTok and YouTube. The gap is most notable on Instagram, with NEEWER at 3.4k, Ulanzi at 2k, MAONO at 350 posts. On Instagram, MAONO has far fewer posts than NEEWER and Ulanzi.
By geographical market
MAONO vs. related brands influencer activity (by country)
Estimated sponsored posts in MAONO's top markets
NEEWER has the highest estimated sponsored-post volume in United States (1.4k posts, 26.8%), Italy (663 posts, 12.5%), India (366 posts, 6.9%), while Ulanzi leads in Japan with 451 posts (9.6%), while MAONO leads in Brazil with 406 posts (18.5%). Looking at United States specifically, the split is NEEWER at 1.4k posts (26.8%), Ulanzi at 964 posts (20.5%), MAONO at 700 posts (31.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- NEEWER's Influencer Marketing Strategy
- Ulanzi's Influencer Marketing Strategy
- Qure Skincare's Influencer Marketing Strategy
- xTool's Influencer Marketing Strategy
- Momcozy's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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