MAONO Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.2k pieces of influencer content sponsored by MAONO over the last 12 months.
This report breaks down where & how MAONO invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with MAONO, see here: MAONO influencers.
Influencer activity throughout the year
MAONO's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
MAONO's influencer activity by month
Number of sponsored posts
MAONO's influencer output appears relatively consistent throughout the year, averaging about 267 sponsored posts per month. September recorded the highest volume at 337 posts (26% above average), while June was the quietest at 168 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of MAONO's sponsored influencer collaborations break down by social platform:
- TikTok: 1.6k posts (48.4%)
- YouTube: 1.3k posts (40.3%)
- Instagram: 364 posts (11.3%)
MAONO's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for MAONO.
Here are 3 examples of MAONO's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
luksetups x MAONO
![Instagram post by @luksetups for MAONO. Caption reads: [...] on the go. Plug, record, create.....](https://images.od.modash.io/f7b53b9d326852aca607b1335654a333b067fbb9)
Influencer bio
🖥️ | Gaming Setup • Tech • Unboxing 📍| 🇺🇸 🤝 | DM or Email for collabs 📩 | luksetups@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
bin.jannis x MAONO
Influencer bio
🎥2nd Channel: @bin.jannis+ 📥agency@influmonde.com ⬇️ALLE LINKS⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
QuizKnock x MAONO
Influencer bio
東大発の知識集団 QuizKnock のYouTubeはこちら 『サマーウォーズ』の暗号を解こうとしたり 画像を見ないで画像クイズにチャレンジしたりと エンタメと知を融合させた動画コンテンツを展開中！ チャンネル登録&高評価、よろしくお願いします！ Webメディアほか、お問い合わせは下記のリンクからお願いします。
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97%
- Carousels: 3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers MAONO are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
MAONO's influencers average views (TikTok)
Based on each influencer's average views per post
With 37.4% of partnerships featuring creators averaging <1K views, MAONO's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 28%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (299.4k avg views/post):
iamderpking x MAONO
Influencer bio
ชื่อเดิ้บนะค้าบ 🎀 ติดต่องาน ✉️ derpkingwork@gmail.com 👇🏻ลิ้งค์ต่างๆ 👇🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (7.6k avg views/post):
iampaulay x MAONO
Influencer bio
🌮💰🌴📈💃🏽 there’s food at home & money in the bank Budgets • Money habits • Real life 📍Texas | Latina mom entrepreneur ✉️iampaulay.pr@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
MAONO's repeat partnerships
Out of 1.4k unique influencers in our dataset, 51 of them (4%) posted content for MAONO in 3 or more separate calendar months. The most consistent partner is @BoringReviews, who has collaborated across 12 months with 237 total posts. @NewDropEra alone accounts for 11% of all tracked sponsored content.
Here are 3 examples of MAONO's repeat influencer partnerships, with links to the sponsored content.
ZorDonofDoom x MAONO
![YouTube post by @ZorDonofDoom for MAONO. Caption reads: [...] Check out my mic with @MaonoGlobal ! #maono....](https://images.od.modash.io/7a761d76ff6ec3c1069e985133f21a92e5ee88f7)
![YouTube post by @ZorDonofDoom for MAONO. Caption reads: [...] Check out my mic with @MaonoGlobal Coupon....](https://images.od.modash.io/73b155474c91a5c07f84ff321d3ef4fc942023e4)
![YouTube post by @ZorDonofDoom for MAONO. Caption reads: [...] Check out my mic with @MaonoGlobal ! Coupon....](https://images.od.modash.io/619f75a31d582ba930fb2d3f049fbb5487f1a487)
southernbellereacts x MAONO
![YouTube post by @southernbellereacts for MAONO. Caption reads: [...] 📺 Find me on #RUMBLE 🎤#maonomic - Use....](https://images.od.modash.io/fc08399069747dfc1e690833317a910070cb5551)
![YouTube post by @southernbellereacts for MAONO. Caption reads: [...] 📺 Find me on #RUMBLE 🎤#maonomic - Use....](https://images.od.modash.io/2fe0434f3dbabf645c35852793455ffd795dcde0)
![YouTube post by @southernbellereacts for MAONO. Caption reads: [...] 📺 Find me on #RUMBLE 🎤#maonomic - Use....](https://images.od.modash.io/486b842728722f9fbf41a77f560ca1b13f936914)
theghousefam x MAONO
![TikTok post by @theghousefam for MAONO. Caption reads: [...] #lavaliermicrophone #maono #maonot5....](https://images.od.modash.io/13700337b7343c1cdf84d43a5a66c30b34ec3e37)
![TikTok post by @theghousefam for MAONO. Caption reads: [...] use this wireless microphone. #maono....](https://images.od.modash.io/0b62a7bb8787e3d019368a5a42fec06ca2a16c98)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where MAONO had the most influencer activity. 25.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (16%)
- India (7.6%)
- Mexico (7%)
MAONO's influencer activity by market
Here is another example of MAONO collaborating with an influencer in United States.
XEETECHCARE x MAONO
![YouTube post by @XEETECHCARE for MAONO. Caption reads: [...] Now Nudge, Browser Assist etc. ► Get Maono....](https://images.od.modash.io/8301f370bff843e8bffa7e1487d8017b638f4f5c)
MAONO's influencer activity vs. related brands
MAONO competes in creator audio gear for streaming, podcasting, and content production. Ulanzi and NEEWER target the same creator equipment buyer and are frequently marketed through setup videos and product demos.
Total influencer content
MAONO vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
NEEWER leads with 6k sponsored posts, notably outpacing Ulanzi (5.1k posts) and MAONO (3.2k posts). Across all three brands, the average volume is 4.8k posts, indicating mature, scaled influencer programs.
By social platform
MAONO vs. related brands influencer activity (by social platform)
Sponsored posts by platform
MAONO leads on YouTube, while NEEWER has the most activity on Instagram and Ulanzi has the most activity on TikTok. The gap is most notable on Instagram, with NEEWER at 3.4k, Ulanzi at 2.4k, MAONO at 364 posts. On Instagram, MAONO has several times fewer posts than Ulanzi and NEEWER.
By geographical market
MAONO vs. related brands influencer activity (by country)
Estimated sponsored posts in MAONO's top markets
NEEWER has the highest estimated sponsored-post volume in United States (1.5k posts, 25.4%), Italy (639 posts, 10.6%), Spain (531 posts, 8.8%), suggesting a Europe focus, while Ulanzi has the highest estimated sponsored-post volume in Brazil (542 posts, 10.6%), Mexico (465 posts, 9.1%), while MAONO leads in India with 244 posts (7.6%). Looking at United States specifically, the split is NEEWER at 1.5k posts (25.4%), Ulanzi at 879 posts (17.2%), MAONO at 822 posts (25.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Ulanzi's Influencer Marketing Strategy
- NEEWER's Influencer Marketing Strategy
- Qure Skincare's Influencer Marketing Strategy
- xTool's Influencer Marketing Strategy
- Momcozy's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.