We analyzed 3.6k pieces of influencer content sponsored by MAONO over the last 12 months.
This report breaks down where & how MAONO invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with MAONO, see here: MAONO influencers.
MAONO's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
MAONO's influencer output appears relatively consistent throughout the year, averaging about 296 sponsored posts per month. September recorded the highest volume at 373 posts (26% above average), while February was the quietest at 165 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of MAONO's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for MAONO.
Here are 3 examples of MAONO's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
🎬 Visual Wizard 📍 Miami, FL 🐨 @goalaworld 📩 Inquiries → Link in bio
Collaboration metrics
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Influencer bio
Rad Dad | Tech Product Specialist | Business Inquiries: rad.dad.deals@gmail.com
Collaboration metrics
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Influencer bio
Minecraft gamer.
Collaboration metrics
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If you break this down further by content type on YouTube, this is what it looks like:
💡 Related resource: How To Find YouTube Influencers.
For their top social platform (YouTube), here is a breakdown of the type of influencers MAONO are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
MAONO's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (105.6k avg views/post):
Influencer bio
Cozy ASMR, dancing, dogs & daily life vlogs — new videos weekly ✨🤍
Collaboration metrics
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And here is another example with a smaller creator on YouTube (9.4k avg views/post):
Influencer bio
We review and react to movie trailers, songs, comedy sets, and anything that interests us. We started learning about India. Their movies, culture, celebrations, etc. Then we dabbled in cricket, AFL, comedy from the UK, Coke Studio music from Pakistan, the comedy and culture of South Africa, and so much more. Now, we are an international reaction channel. We react to videos that are requested. If you have anything you think is of value, request it! We call ourselves boring because we aren't pretending to be anything more than who we are. We are normal people who give our honest thoughts and reactions. We don't fake anything and that sets us apart. If you like our channel and our honest approach, then please feel free to subscribe. Check out our sister channel, Cricket for Americans https://www.youtube.com/channel/UCPXemj-w2RKglLEjyTwHZVA/?guided_help_flow=5 Also, please support our newest channel, The Final Reaction - https://www.youtube.com/channel/UCTHjN1EItTH-ALRM9tHXJhg.
Collaboration metrics
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Out of 1.6k unique influencers in our dataset, 49 of them (3%) posted content for MAONO in 3 or more separate calendar months. The most consistent partner is @BoringReviews, who has collaborated across 12 months with 280 total posts. @NewDropEra alone accounts for 13% of all tracked sponsored content.
Here are 3 examples of MAONO's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where MAONO had the most influencer activity. 23.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of MAONO collaborating with an influencer in United States.
MAONO’s creator-focused audio gear overlaps with NEEWER and Ulanzi, which also sell affordable content-creation equipment for streaming, filming, and home studios. They compete for the same beginner-to-intermediate creator audience upgrading their setup.
Total sponsored posts tracked (last 12 months)
NEEWER leads with 5.9k sponsored posts, significantly outpacing MAONO (3.6k posts) and Ulanzi (2k posts). Across all three brands, the average volume is 3.8k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
MAONO leads on TikTok and YouTube, while NEEWER leads on Instagram. The gap is most notable on Instagram, with NEEWER at 3.4k, Ulanzi at 2k, MAONO at 623 posts. Ulanzi's activity is particularly concentrated on Instagram. NEEWER has several times more Instagram posts than MAONO, while MAONO has more YouTube posts than NEEWER and Ulanzi has no posts listed on TikTok or YouTube.
Estimated sponsored posts in MAONO's top markets
NEEWER has the highest estimated sponsored-post volume in United States (1.6k posts, 28%), Italy (603 posts, 10.3%), India (404 posts, 6.9%), while MAONO leads in Brazil with 555 posts (15.5%), while Ulanzi leads in Indonesia with 174 posts (8.7%). Looking at United States specifically, the split is NEEWER at 1.6k posts (28%), MAONO at 835 posts (23.3%), Ulanzi at 307 posts (15.3%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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