COVERGIRL Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.1k pieces of influencer content sponsored by COVERGIRL over the last 12 months.

This report breaks down where & how COVERGIRL invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with COVERGIRL, see here: COVERGIRL influencers.

Influencer activity throughout the year

COVERGIRL's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

COVERGIRL's influencer activity appears to have tapered over the year, from 111 posts in January down to 52 in December. April was the busiest month at 169 posts, 86% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of COVERGIRL's sponsored influencer collaborations break down by social platform:

• Instagram: 1.1k posts (100%)

Instagram influencer marketing is a clear focus for COVERGIRL.

Here are 1 examples of COVERGIRL's recent sponsored collaborations (one each for Instagram).

alexisxbraun x COVERGIRL

alexisxbraun

@alexisxbraun

28 Oct, 25

20.2M

55.8k

Covergirllllll this skin!!!! TOO GOOD 😍 #ad [...]

Influencer bio

LA @newmarkmodels collab: jules@newmarkmodels.com ♡ ♡ ♡

Collaboration metrics

Post views20.2M

Post EMV $612.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

COVERGIRL's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (4.2M avg views/post):

sangita.patel x COVERGIRL

sangita.patel

@sangita.patel

21 Jun, 25

81k

961

[...] eyeshadow?! Easy breezy beautiful @covergirl 💜 #GRWM #easybreezybeautiful [...]

Influencer bio

@clickandtellshow @covergirl 🇨🇦 Spokesperson @maisonsimons ambassador Hosted @tlc Love & Translation ET 🇨🇦, @HGTV’s HomeToWin 🇺🇸 @innovativeartists

Collaboration metrics

Post views81.0k

Post EMV $2.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (10.0k avg views/post):

dorkajjones x COVERGIRL

dorkajjones

@dorkajjones

21 Apr, 25

27.7k

1.1k

A @covergirl day to remember! Makeup, music, and my [...]

Influencer bio

Intl traveling MUA🤍 TV • Production • E-Comm • Bridal + 🎙️1/2 of @tasteofgracepodcast Best MUA '23 & '22 by Orl Weekly 📩Inquire here!👇🏼

Collaboration metrics

Post views27.7k

Post EMV $942

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

COVERGIRL's repeat partnerships

kayla.ryan1 x COVERGIRL

kayla.ryan1

@kayla.ryan1

05 Feb, 26

228.7k

7.8k

wherever I go, my @covergirl squishy goes! 🙂‍↔️💋🫶🏼 no [...]

kayla.ryan1

@kayla.ryan1

27 May, 25

211.3k

7.1k

[...] every 5 seconds, grab this @covergirl lip combo @cvspharmacy !! [...]

kayla.ryan1

@kayla.ryan1

27 Jun, 25

160.5k

4.8k

[...] 🌺🐠🏖️ products used: @covergirl outlast lipstain shade [...]

makeuplover.saba x COVERGIRL

makeuplover.saba

@makeuplover.saba

21 Jan, 26

1.4k

1.1k

@covergirl Eye Enhancer Wrap Tubing [...]

makeuplover.saba

@makeuplover.saba

09 Oct, 25

705

889

@covergirl Jelly Water Tints are so [...]

makeuplover.saba

@makeuplover.saba

27 Apr, 25

541

976

[...] appearance they can take on, @covergirl OutLast Forever Velvet [...]

chicagosky x COVERGIRL

chicagosky

@chicagosky

08 Sep, 25

98.6k

4.2k

[...] & Michaela sit down with @covergirl to share what fuels their [...]

chicagosky

@chicagosky

15 May, 25

61.5k

2.7k

[...] We’re proud to announce @covergirl as the Official Cosmetics [...]

chicagosky

@chicagosky

04 Dec, 25

41.9k

1.2k

[...] The Maroon Mamba featuring @covergirl 😉 ➡️ More on Sky YouTube 💻

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (4.6%)
• Brazil (3.8%)
• United Kingdom (3.6%)

Here is another example of COVERGIRL collaborating with an influencer in United States.

taskyourself x COVERGIRL

taskyourself

@taskyourself

31 Oct, 25

20.2M

65.9k

Too many reasons to use my @covergirl Simply Ageless Skin Perfector Essence… [...]

COVERGIRL's influencer activity vs. related brands

COVERGIRL competes with Revlon and Milani Cosmetics in mass-market makeup sold through widely distributed hero products. These brands target similar beauty consumers and often use influencer reviews to support launches and claims.

Total influencer content

Revlon leads with 2.1k sponsored posts, significantly outpacing COVERGIRL (1.1k posts) and Milani Cosmetics (314 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments.

By social platform

COVERGIRL leads on Instagram, while Revlon has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Revlon at 1.1k, COVERGIRL at 0, Milani Cosmetics at 0 posts. COVERGIRL's activity is particularly concentrated on Instagram. Revlon has posts on TikTok and YouTube, while COVERGIRL and Milani Cosmetics have none on those platforms.

By geographical market

Revlon has the highest estimated sponsored-post volume in United States (754 posts, 35.3%), India (280 posts, 13.1%), Mexico (150 posts, 7%), suggesting a North America focus, while COVERGIRL has the highest estimated sponsored-post volume in Canada (50 posts, 4.6%), Brazil (41 posts, 3.8%), while Milani Cosmetics leads in United Kingdom with 19 posts (5.9%). Looking at United States specifically, the split is Revlon at 754 posts (35.3%), COVERGIRL at 724 posts (66.4%), Milani Cosmetics at 202 posts (64.2%).