We analyzed 3.6k pieces of influencer content sponsored by Epomaker over the last 12 months.
This report breaks down where & how Epomaker invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Epomaker, see here: Epomaker influencers.
Epomaker's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Epomaker's influencer output appears relatively consistent throughout the year, averaging about 295 sponsored posts per month. December recorded the highest volume at 407 posts (38% above average), while February was the quietest at 133 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Epomaker's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Epomaker.
Here are 3 examples of Epomaker's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
📍Utah USA 🇺🇸 Tech, Food and Lifestyle. Collab: DM
Collaboration metrics
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Influencer bio
wfh nurse with a pink addiction & too many keyboards. 👩🏻💻💕⌨️ ✨this is my only account✨
Collaboration metrics
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Influencer bio
Where products get naked. Here you will find a variety of videos showcasing the coolest products on the planet. From the newest smartphone to surprising gadgets and technology you never knew existed. It's all here on Unbox Therapy. Business / professional inquiries ONLY - jack [at] unboxtherapy.com (please don't use YouTube inbox)
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Epomaker are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Epomaker's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (138.6k avg views/post):
Influencer bio
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.7k avg views/post):
Influencer bio
İlksu Selin 👪 Sponsorluk ve İşbirliği için ; 📧 uguurshield@gmail.com
Collaboration metrics
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Out of 1.2k unique influencers in our dataset, 145 of them (12%) posted content for Epomaker in 3 or more separate calendar months. The most consistent partner is @lattech, who has collaborated across 13 months with 66 total posts.
Here are 3 examples of Epomaker's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Epomaker had the most influencer activity. 25.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Epomaker collaborating with an influencer in United States.
Divoom and Nothing both target tech enthusiasts with design-forward consumer gadgets and strong online community marketing, overlapping with Epomaker’s audience of desk-setup and enthusiast buyers. They compete for similar influencer channels and mindshare in the broader premium-accessory/consumer-tech space.
Total sponsored posts tracked (last 12 months)
Epomaker leads with 3.6k sponsored posts, marginally ahead of Divoom (3.3k posts) and nothing (3.2k posts). Across all three brands, the average volume is 3.4k posts, indicating mature, scaled influencer programs. The relatively balanced activity suggests comparable influencer marketing investment across the category.
Sponsored posts by platform
Epomaker leads on TikTok and YouTube, while nothing leads on Instagram. The gap is most notable on Instagram, with nothing at 2.4k, Epomaker at 1.4k, Divoom at 1.3k posts. nothing's activity is particularly concentrated on Instagram. On YouTube, Epomaker and Divoom have posts while nothing has none.
Estimated sponsored posts in Epomaker's top markets
nothing has the highest estimated sponsored-post volume in India (1.1k posts, 34.6%), Malaysia (300 posts, 9.4%), suggesting a Asia focus, while Divoom has the highest estimated sponsored-post volume in United States (1.1k posts, 32.4%), Mexico (170 posts, 5.1%), suggesting a North America focus, while Epomaker leads in Brazil with 627 posts (17.6%). Looking at India specifically, the split is nothing at 1.1k posts (34.6%), Epomaker at 203 posts (5.7%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.