We analyzed 952 pieces of influencer content sponsored by Epomaker over the last 12 months.
This report breaks down where & how Epomaker invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Epomaker, see here: Epomaker influencers.
Epomaker's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
Number of sponsored posts
Epomaker's sponsored post volume appears to trend upward over the 12-month period, rising from 83 posts in January to 150 in December. The peak month, December, reached 150 posts, 92% higher than the monthly average of 78.
Total views on sponsored video posts
June generated the most views at 2.2M, while February recorded the least at 465.8k. Across all tracked posts in the 12-month window, average views per post were 16.4k. Interestingly, the highest-view month (June) does not align with peak post volume (December), which could indicate performance differences across months. The top-performing tracked post, by @unboxtherapy, generated 1.1M views.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Epomaker's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
For their top social platform (TikTok), here is a breakdown of the type of influencers Epomaker are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 35.9% of partnerships featuring creators averaging 1K-5K views, Epomaker's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (102.2k avg views/post):
Influencer bio
كل ما يتعلق بالتكنولوجيا 💻 abdotaher.business@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
Influencer bio
👇 pugsrose786@gmail.com 👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 407 unique influencers in our dataset, 54 of them (13%) posted content for Epomaker in 3 or more separate calendar months. The most consistent partner is @lattech, who has collaborated across 12 months with 57 total posts. @lattech alone accounts for 6% of all tracked sponsored content.
Here are 3 examples of Epomaker's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Epomaker had the most influencer activity. 25.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Epomaker collaborating with an influencer in United States.
Divoom and Nothing both target design-forward consumer electronics buyers and compete for similar lifestyle tech attention online. Like Epomaker, they rely on strong product aesthetics and enthusiast communities, making them realistic peers for influencer and content strategy comparisons.
Total sponsored posts tracked (last 12 months)
Divoom leads with 1.2k sponsored posts, notably outpacing Epomaker (952 posts) and nothing (654 posts). Across all three brands, the average volume is 921 posts, suggesting moderate but consistent investment.
Sponsored posts by platform
Epomaker leads on YouTube, while nothing has the most activity on Instagram and Divoom has the most activity on TikTok. The gap is most notable on TikTok, with Divoom at 636, Epomaker at 369, nothing at 205 posts. Nothing has no YouTube posts in this comparison.
Estimated sponsored posts in Epomaker's top markets
Divoom leads in United States with 413 posts (35.7%), while Epomaker leads in Brazil with 181 posts (19%), while nothing has the highest estimated sponsored-post volume in India (180 posts, 27.5%), Malaysia (67 posts, 10.3%), suggesting a Asia focus. Looking at United States specifically, the split is Divoom at 413 posts (35.7%), Epomaker at 247 posts (25.9%), nothing at 76 posts (11.6%).
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.