Cocokind Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.3k pieces of influencer content sponsored by Cocokind over the last 12 months.
This report breaks down where & how Cocokind invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Cocokind, see here: Cocokind influencers.
Influencer activity throughout the year
Cocokind's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Cocokind's influencer activity by month
Number of sponsored posts
Cocokind's influencer output appears relatively consistent throughout the year, averaging about 440 sponsored posts per month. January recorded the highest volume at 686 posts (56% above average), while May was the quietest at 282 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cocokind's sponsored influencer collaborations break down by social platform:
- TikTok: 4.0k posts (75.4%)
- Instagram: 1.3k posts (24%)
- YouTube: 31 posts (0.6%)
Cocokind's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Cocokind.
Here are 3 examples of Cocokind's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
skinwithhav x Cocokind
Influencer bio
173k+ besties on TT 💫 All things skin & mama to be🤰 💌haven@pagermgmt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
m_gilbertson x Cocokind
![TikTok post by @m_gilbertson for Cocokind. Caption reads: [...] set: @shopvitality is perfection!! @cocokind....](https://images.od.modash.io/ef1147dc1e2b150c37fffb620f795704945c8208)
Influencer bio
RN + NP student with a love for fitness, nutrition, and health ❤️🔥 💌: montana.gilb@outlook.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TheBudgetDermatologist x Cocokind
![YouTube post by @TheBudgetDermatologist for Cocokind. Caption reads: [...] Lip Eucerin Advanced Hydration SPF 50....](https://images.od.modash.io/15e18ee4dcfe24a217e25e0075ac01f6a815d5fa)
Influencer bio
ALL SKIN TYPES WELCOME HERE!! I’m Dr. Maren Locke, board-certified dermatologist known globally as “The Budget Dermatologist.” This channel is all about real, unfiltered skin and my mission to REWRITE BEAUTY STANDARDS. Beauty and skin health should be individualized, realistic, approachable, and NOT all-consuming. I’m here to un-complicate skincare with evidence-based education, personalized routines that actually work, and insider tips on when to save vs. splurge so you can get premium skin without the price tag. Ready to feel confident in your skin? Hit subscribe! Disclaimer: This content is for informational purposes only and not a substitute for professional medical advice. Viewing or subscribing does not create a physician–patient relationship. Always seek advice from your own dermatologist or healthcare provider regarding any medical concerns.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.9%
- Carousels: 6.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Cocokind are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Cocokind's influencers average views (TikTok)
Based on each influencer's average views per post
With 35% of partnerships featuring creators averaging 1K-5K views, Cocokind's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 32.3%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (203.8k avg views/post):
sighlurskin x Cocokind
Influencer bio
Dermatology PA-C at @Honeydew Care 💌sighlur@gmail.com NEW Moisturizer Pyramid on YouTube👇🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.5k avg views/post):
kileekearns x Cocokind
![TikTok post by @kileekearns for Cocokind. Caption reads: [...] Besties I screamed when I saw @cocokind....](https://images.od.modash.io/94a4018b3e4d52e43252f7fd2352de2a2280af7e)
Influencer bio
Your skincare + beauty acne prone bestie & life✨ Ulta Beauty Collective '25🧡 💌 kilee@pagermgmt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Cocokind's repeat partnerships
Out of 1.9k unique influencers in our dataset, 184 of them (10%) posted content for Cocokind in 3 or more separate calendar months. The most consistent partner is @chelsearlarson, who has collaborated across 12 months with 90 total posts.
Here are 3 examples of Cocokind's repeat influencer partnerships, with links to the sponsored content.
chelsearlarson x Cocokind
![TikTok post by @chelsearlarson for Cocokind. Caption reads: @cocokind slays ONCE AGAIN #lipbalm [...].](https://images.od.modash.io/d8d1c0a600ca73da4e948bbc701cb3ca8d194865)
![TikTok post by @chelsearlarson for Cocokind. Caption reads: [...] get it now at @Ulta Beauty or Cocokind.com....](https://images.od.modash.io/aab4c8ce7f7859afa5f6305916f70bfcae5e3526)
![TikTok post by @chelsearlarson for Cocokind. Caption reads: The @cocokind calming magnesium mist with [...].](https://images.od.modash.io/994a9679ee1d619a4da494f9eb8e2987f4e81291)
noahxyoung x Cocokind
![Instagram post by @noahxyoung for Cocokind. Caption reads: [...] you @bubble @naked_sundays @cocokind....](https://images.od.modash.io/0129700a9901d8b487a3ef9ece6da3dbf90e8fa9)
skincarewithshelbs x Cocokind
![TikTok post by @skincarewithshelbs for Cocokind. Caption reads: #cocokindpartner Did @cocokind crack [...].](https://images.od.modash.io/39a6c4cd27cbef90ee2c6d72114d7a24b4a8012a)
![TikTok post by @skincarewithshelbs for Cocokind. Caption reads: #cocokindpartner A NEW QUEEN IS HERE! [...].](https://images.od.modash.io/c89227ade4d2005f8bc55b000c9144bdb90352db)
![TikTok post by @skincarewithshelbs for Cocokind. Caption reads: [...] @Ellis Brooklyn @YSEBeauty @cocokind @Kate....](https://images.od.modash.io/7ce9dacde8233b5f5baebeaaf93587737df665ee)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Cocokind had the most influencer activity. 71.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.4%)
- Canada (5.8%)
- Brazil (3%)
Cocokind's influencer activity by market
Here is another example of Cocokind collaborating with an influencer in United States.
followkristenfriend x Cocokind
![TikTok post by @followkristenfriend for Cocokind. Caption reads: [...] #teacherfit @Sol de Janeiro @cocokind.](https://images.od.modash.io/14f6296be1121d6884bda8d517ca0a8243062e11)
Cocokind's influencer activity vs. related brands
Cocokind competes with BYOMA and The Inkey List in accessible, ingredient-forward skincare that performs well in routine education content. All three attract similar audiences seeking efficacy, simplicity, and dermatologist-style explainers.
Total influencer content
Cocokind vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BYOMA leads with 9.8k sponsored posts, significantly outpacing Theinkeylist (6.8k posts) and Cocokind (5.3k posts). Across all three brands, the average volume is 7.3k posts, indicating mature, scaled influencer programs. BYOMA has more total posts than Cocokind and Theinkeylist.
By social platform
Cocokind vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, BYOMA leads on Instagram and TikTok and Theinkeylist leads on YouTube. The gap is most notable on TikTok, with BYOMA at 8.1k, Theinkeylist at 5.8k, Cocokind at 4k posts. Cocokind's activity is particularly concentrated on TikTok. On TikTok, BYOMA has roughly twice as many posts as Cocokind.
By geographical market
Cocokind vs. related brands influencer activity (by country)
Estimated sponsored posts in Cocokind's top markets
BYOMA has the highest estimated sponsored-post volume in United States (4.7k posts, 47.5%), United Kingdom (1.4k posts, 14.1%), France (916 posts, 9.3%), suggesting a Europe focus, while Theinkeylist leads in Canada with 320 posts (4.7%). Looking at United States specifically, the split is BYOMA at 4.7k posts (47.5%), Cocokind at 3.8k posts (71.9%), Theinkeylist at 2.9k posts (42.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- BYOMA's Influencer Marketing Strategy
- Theinkeylist's Influencer Marketing Strategy
- Gisada's Influencer Marketing Strategy
- Treehut's Influencer Marketing Strategy
- PGYTECH's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.