Cocokind Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 5.8k pieces of influencer content sponsored by Cocokind over the last 12 months.

This report breaks down where & how Cocokind invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Cocokind, see here: Cocokind influencers.

Influencer activity throughout the year

Cocokind's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Cocokind's influencer output appears relatively consistent throughout the year, averaging about 478 sponsored posts per month. January recorded the highest volume at 694 posts (45% above average), while July was the quietest at 305 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cocokind's sponsored influencer collaborations break down by social platform:

• TikTok: 4.3k posts (74.7%)
• Instagram: 1.4k posts (24.6%)
• YouTube: 40 posts (0.7%)

TikTok influencer marketing is a clear focus for Cocokind.

Here are 3 examples of Cocokind's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

skinwithhav x Cocokind

skinwithhav

@skinwithhav

01 Oct, 25

746.7k

PR HAUL?! 👀 @cocokind @prequelskin @tatcha @experimentwrld [...]

Influencer bio

189k+ besties on TT 💫 skincare obsessed mama 🍼🩰 💌 skinwithhav@dulcedo.com

Collaboration metrics

Post views746.7k

Post EMV $22.4k

More influencer data

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angelaxbeauty x Cocokind

angelaxbeauty

@angelaxbeauty

30 Apr, 26

3.3M

116.6k

[...] @Herbivore Botanicals @Naturium @cocokind @Maybelline NY @Charlotte Tilbury

Influencer bio

✨ my favorite products + pieces of my life 🧡 ulta beauty collective '25 📍 long island, ny 💌 angela@palettemgmt.com

Collaboration metrics

Post views3.3M

Post EMV $71.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

lindseyrem x Cocokind

lindseyrem

@lindseyrem

20 Apr, 26

23.8k

734

[...] ShopMy Beauty of Joseon cleansing balm Cocokind milky soft cleanser Tower 28 daily [...]

Influencer bio

Sharing what I love with the internet since 2013. LA. - IG @lindseyrem TikTok @lindseyrem - Want to work together? Business inquiries only please.

Collaboration metrics

Post views23.8k

Post EMV $787

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 36.8% of partnerships featuring creators averaging <1K views, Cocokind's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 34%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (252.7k avg views/post):

kamrigriffith x Cocokind

kamrigriffith

@kamrigriffith

22 Jun, 26

1.1k

129

[...] you guys have tried any of these!🤭🫧 @cocokind #skincare #skincareproducts #skintok [...]

Influencer bio

27 | ut girl mom + sharing my life! 💓✨ 💌kamrigriffith@gmail.com

Collaboration metrics

Post views1.1k

Post EMV $28

More influencer data

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And here is another example with a smaller creator on TikTok (7.2k avg views/post):

highvibemari x Cocokind

highvibemari

@highvibemari

30 Jun, 26

705

46

[...] science alpharet overnight cream @cocokind electrolyte water cream @Hydrinity HA [...]

Influencer bio

fragrance - beauty - glp1 & sprinkles of single mom life ⭐️ 💌hellomarimagana@gmail.com

Collaboration metrics

Post views705

Post EMV $16

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Cocokind's repeat partnerships

skinwithhav x Cocokind

skinwithhav

@skinwithhav

11 Jun, 26

81.5k

821

[...] can’t be duped … 👀 @cocokind Electrolyte Water Cream for [...]

skinwithhav

@skinwithhav

15 Jul, 26

15.9k

402

[...] Rescue Serum for $17.99! @cocokind ad #esthetician #skincare [...]

skinwithhav

@skinwithhav

16 Feb, 26

7.8k

534

So another 10/10 launch from @cocokind 🫢 face AND body [...]

skincarewithshelbs x Cocokind

skincarewithshelbs

@skincarewithshelbs

18 Jul, 26

31.3k

4k

[...] special thanks to @amika @cocokind @AveneUSA @Bubble Skincare [...]

skincarewithshelbs

@skincarewithshelbs

06 Mar, 26

28.8k

914

#cocokindpartner A NEW QUEEN IS HERE! [...]

skincarewithshelbs

@skincarewithshelbs

16 Jun, 26

29k

649

[...] tuesday!!!!! one of my fave @cocokind products is finally HERE!!! [...]

hydrationceo x Cocokind

hydrationceo

@hydrationceo

14 Apr, 26

156.6k

1.3k

[...] my face.... unless it’s the @cocokind Milky Soft Face & Body Wash! [...]

hydrationceo

@hydrationceo

22 Dec, 25

114k

1.9k

[...] never stop yapping about: @cocokind Revitalizing Eye Cream 💦🤌✨ [...]

hydrationceo

@hydrationceo

20 Jul, 26

63.8k

825

#ad @cocokind is putting the Rescue in [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.7%)
• Canada (6.1%)
• India (2.9%)

Here is another example of Cocokind collaborating with an influencer in United States.

allyyoshiyama x Cocokind

allyyoshiyama

@allyyoshiyama

10 Jun, 26

3.4M

8.2k

[...] summer combo and my new obsession: @cocokind x @OLIPOP ceramide lip blur balms! Grab [...]

Cocokind's influencer activity vs. related brands

Cocokind competes in accessible, routine-based skincare with The Inkey List and BYOMA, all of which lean on ingredient education and “skin barrier” messaging that performs well in creator tutorials.

Total influencer content

BYOMA leads with 10.4k sponsored posts, notably outpacing Theinkeylist (9k posts) and Cocokind (5.8k posts). Across all three brands, the average volume is 8.4k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, BYOMA leads on Instagram and TikTok and Theinkeylist leads on YouTube. The gap is most notable on Instagram, with BYOMA at 2.1k, Cocokind at 1.4k, Theinkeylist at 1.1k posts. Cocokind's activity is particularly concentrated on TikTok. On TikTok, Cocokind has far fewer posts than The Inkey List and BYOMA.

By geographical market

BYOMA has the highest estimated sponsored-post volume in United States (4.8k posts, 46.1%), Canada (487 posts, 4.7%), suggesting a North America focus, while Theinkeylist has the highest estimated sponsored-post volume in United Kingdom (1.8k posts, 20.6%), India (413 posts, 4.6%). Looking at United States specifically, the split is BYOMA at 4.8k posts (46.1%), Cocokind at 4.2k posts (72.2%), Theinkeylist at 3.7k posts (40.7%).