Cocokind Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 6.2k pieces of influencer content sponsored by Cocokind over the last 12 months.
This report breaks down where & how Cocokind invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Cocokind, see here: Cocokind influencers.
Influencer activity throughout the year
Cocokind's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Cocokind's influencer activity by month
Number of sponsored posts
Cocokind's influencer output appears relatively consistent throughout the year, averaging about 499 sponsored posts per month. January recorded the highest volume at 694 posts (39% above average), while June was the quietest at 393 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cocokind's sponsored influencer collaborations break down by social platform:
- TikTok: 4.5k posts (73.7%)
- Instagram: 1.6k posts (25.4%)
- YouTube: 59 posts (1%)
Cocokind's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Cocokind.
Here are 3 examples of Cocokind's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
skinwithhav x Cocokind
Influencer bio
191k+ besties on TT 💫 skincare obsessed mama 🍼🩰 💌 skinwithhav@dulcedo.com
Collaboration metrics
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angelaxbeauty x Cocokind
![TikTok post by @angelaxbeauty for Cocokind. Caption reads: [...] @Herbivore Botanicals @Naturium @cocokind....](https://images.od.modash.io/30b169a8fef97f5c3715a4cbcfa952ea437cbc1d)
Influencer bio
✨ my favorite products + pieces of my life 🧡 ulta beauty collective '25 📍 long island, ny 👰🏻♀️ 2027 bride 💌 angela@palettemgmt.com
Collaboration metrics
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lindseyrem x Cocokind
![YouTube post by @lindseyrem for Cocokind. Caption reads: [...] ShopMy Beauty of Joseon cleansing balm....](https://images.od.modash.io/8725b43bd65f276a1065aa9333e8bd8a39fc5ea5)
Influencer bio
Sharing what I love with the internet since 2013. LA. - IG @lindseyrem TikTok @lindseyrem - Want to work together? Business inquiries only please.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.8%
- Carousels: 3.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Cocokind are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Cocokind's influencers average views (TikTok)
Based on each influencer's average views per post
With 41.7% of partnerships featuring creators averaging <1K views, Cocokind's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 31.8%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (522.0k avg views/post):
ninersslifeee x Cocokind
![TikTok post by @ninersslifeee for Cocokind. Caption reads: [...] and decided to open some fun packages!....](https://images.od.modash.io/ccf334d3a152bbacc64bd35933dac5b0774790e2)
Influencer bio
welcome friends🤍 All links in link tree ✉️ - nina@idolsandicons.co Celiac disease Indiana & 19
Collaboration metrics
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And here is another example with a smaller creator on TikTok (8.9k avg views/post):
jayciekathleen3 x Cocokind
![TikTok post by @jayciekathleen3 for Cocokind. Caption reads: [...] #vlogmas #sahmvlogs #alaninupartner....](https://images.od.modash.io/d1e9a786236e89464a039be4133af4bf3a0a29ef)
Influencer bio
st pete🌴 jayciekathleen on all socials💖 💌jayciekathleen@thesociablesociety.com LINKS🔗⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Cocokind's repeat partnerships
Out of 2.2K unique influencers in our dataset, 224 of them (10%) posted content for Cocokind in 3 or more separate calendar months. The most consistent partner is @skincarewithshelbs, who has collaborated across 13 months with 168 total posts.
Here are 3 examples of Cocokind's repeat influencer partnerships, with links to the sponsored content.
skincarewithshelbs x Cocokind
![TikTok post by @skincarewithshelbs for Cocokind. Caption reads: [...] we need a jumbo mist next @cocokind....](https://images.od.modash.io/5aeb873939c6d092a6a8aec86147f26f8b180072)
![TikTok post by @skincarewithshelbs for Cocokind. Caption reads: [...] tuesday!!!!! one of my fave @cocokind....](https://images.od.modash.io/5e24e44dd8d2e1bb2f5c8fdfa53bfafe49c660f2)
![TikTok post by @skincarewithshelbs for Cocokind. Caption reads: [...] (and these are only $12) @cocokind you....](https://images.od.modash.io/f48107ca4debc5e12a0e485dbb01d94027b9ce17)
skinwithhav x Cocokind
![TikTok post by @skinwithhav for Cocokind. Caption reads: [...] can’t be duped … 👀 @cocokind Electrolyte....](https://images.od.modash.io/b509871cf4912e5f92cb970d01f7d1367e12ab06)
![TikTok post by @skinwithhav for Cocokind. Caption reads: [...] $19!!!!!!! Hello! SO GOOD @cocokind....](https://images.od.modash.io/e9f8c638f7ae939269d234156ee47a1e90ba6798)
![TikTok post by @skinwithhav for Cocokind. Caption reads: [...] Rescue Serum for $17.99! @cocokind ad....](https://images.od.modash.io/baec520e3f157d187b3fc98821e9ab89ef1f8487)
kristynhoffman96 x Cocokind
![TikTok post by @kristynhoffman96 for Cocokind. Caption reads: [...] Cream is everything to me 💙 @cocokind AD....](https://images.od.modash.io/49556915105feabe3e175452c9e21620db6a36f6)
![TikTok post by @kristynhoffman96 for Cocokind. Caption reads: [...] Mother’s Day gift 💞🌷🫶🏻✨ @cocokind....](https://images.od.modash.io/0c455f5f5f3ea8ef617c24a3d84363985fe5a28c)
![TikTok post by @kristynhoffman96 for Cocokind. Caption reads: [...] love this mist so much 🥺🩵 @cocokind AD....](https://images.od.modash.io/83c55e40e601d33474c8be08ced35dab49de7df3)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Cocokind had the most influencer activity. 73.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.9%)
- Canada (4.8%)
- Brazil (2.3%)
Cocokind's influencer activity by market
Here is another example of Cocokind collaborating with an influencer in United States.
allyyoshiyama x Cocokind
![TikTok post by @allyyoshiyama for Cocokind. Caption reads: [...] summer combo and my new obsession: @cocokind....](https://images.od.modash.io/c5fb66c143d7af67f48a434e44b236f1abb857c5)
Cocokind's influencer activity vs. related brands
Cocokind’s barrier-friendly, ingredient-transparent skincare competes closely with BYOMA and The Inkey List, all of which win share through routine education, dermatologist-style content, and affordable efficacy.
Total influencer content
Cocokind vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BYOMA leads with 10.2K sponsored posts, marginally ahead of Theinkeylist (9.2K posts) and Cocokind (6.2K posts). Across all three brands, the average volume is 8.5K posts, indicating mature, scaled influencer programs.
By social platform
Cocokind vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Cocokind leads on YouTube, while BYOMA has the most activity on Instagram and Theinkeylist has the most activity on TikTok. The gap is most notable on Instagram, with BYOMA at 2.3K, Cocokind at 1.6K, Theinkeylist at 1.3K posts. Cocokind's activity is particularly concentrated on TikTok. On YouTube, Cocokind has 59 posts and Theinkeylist has 42, while BYOMA has 0.
By geographical market
Cocokind vs. related brands influencer activity (by country)
Estimated sponsored posts in Cocokind's top markets
Cocokind has the highest estimated sponsored-post volume in United States (4.5K posts, 73.4%), Canada (295 posts, 4.8%), suggesting a North America focus, while Theinkeylist has the highest estimated sponsored-post volume in United Kingdom (1.9K posts, 21.2%), India (377 posts, 4.1%), while BYOMA leads in France with 793 posts (7.8%). Looking at United States specifically, the split is Cocokind at 4.5K posts (73.4%), BYOMA at 4.4K posts (43.1%), Theinkeylist at 3.9K posts (42.7%). Cocokind's strength in United States may indicate a home-market focus, while Theinkeylist shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- BYOMA's Influencer Marketing Strategy
- Theinkeylist's Influencer Marketing Strategy
- Gisada's Influencer Marketing Strategy
- Treehut's Influencer Marketing Strategy
- PGYTECH's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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