Cocokind Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 944 pieces of influencer content sponsored by Cocokind over the last 12 months.
This report breaks down where & how Cocokind invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Cocokind, see here: Cocokind influencers.
Influencer activity throughout the year
Cocokind's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Cocokind's influencer activity by month
Number of sponsored posts
Cocokind's sponsored post volume peaks in November with 128 posts, 66% higher than the monthly average of 77. October recorded the lowest activity at 43 posts, 44% below average.
Cocokind's influencer activity by month (views)
Total views on sponsored video posts
October generated the most views at 1.3M, while September recorded the least at 153.1k. Across all tracked posts in the 12-month window, average views per post were 8.8k. Interestingly, the highest-view month (October) does not align with peak post volume (November), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @skinwithhav, generated 746.7k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cocokind's sponsored influencer collaborations break down by social platform:
- TikTok: 732 posts (77.5%)
- Instagram: 210 posts (22.2%)
- YouTube: 2 posts (0.2%)
Cocokind's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Cocokind.
Here are 3 examples of Cocokind's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
skinwithhav x Cocokind
Influencer bio
160k+ besties on TT 💫 All things skin & mama to be🤰 💌haven@pagermgmt.com
Collaboration metrics
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followkristenfriend x Cocokind
![TikTok post by @followkristenfriend for Cocokind. Caption reads: [...] #teacherfit @Sol de Janeiro @cocokind .](https://images.od.modash.io/14f6296be1121d6884bda8d517ca0a8243062e11)
Influencer bio
First Grade Teacher in AZ🖤 Here for the clothes and cute classrooms 📧 followkristenfriend@pearpoptalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Livfiit x Cocokind
![YouTube post by @Livfiit for Cocokind. Caption reads: [...] | "LIVFIIT" for 5% off
SHOP COCOKIND....](https://images.od.modash.io/5fe8979cfa5f181024416a1d48b5f7663dd20ecb)
Influencer bio
Hey :) I'm Olivia. Welcome to my creative space full of overall wellness & self improvement🦋🌈⚡️🪴🌞🌊🍄
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.6%
- Carousels: 1.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Cocokind are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Cocokind's influencers average views (TikTok)
Based on each influencer's average views per post
With 61.1% of partnerships featuring creators averaging <1K views, Cocokind's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (133.2k avg views/post):
monica.raviii x Cocokind
![TikTok post by @monica.raviii for Cocokind. Caption reads: [...] some amazing brand founders @Naturium....](https://images.od.modash.io/17280e50313eb53807993ea1f84c804d823545af)
Influencer bio
📍 LA 🤎 Helping you understand beauty for brown skin (without the B.S.) 🧚🏽♀️ 📩 info@glowbymonica.com ⬇️ ALL Shades & Products recommended
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.3k avg views/post):
chelsearlarson x Cocokind
![TikTok post by @chelsearlarson for Cocokind. Caption reads: [...] toe. Go get it now at @Ulta Beauty or....](https://images.od.modash.io/aab4c8ce7f7859afa5f6305916f70bfcae5e3526)
Influencer bio
all things beauty with a splash of life✨ IG: chelsearlarson 💌 chelsea@zink-talent.com shop all my fav things ↓↓↓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Cocokind's repeat partnerships
Out of 536 unique influencers in our dataset, 47 of them (9%) posted content for Cocokind in 3 or more separate calendar months. The most consistent partner is @__karen_blanco__, who has collaborated across 7 months with 9 total posts.
Here are 3 examples of Cocokind's repeat influencer partnerships, with links to the sponsored content.
__karen_blanco__ x Cocokind
![Instagram post by @__karen_blanco__ for Cocokind. Caption reads: [...] of the first to try the new @cocokind....](https://images.od.modash.io/dcef212328f3112436c3bde7be5a0825dc556188)
![Instagram post by @__karen_blanco__ for Cocokind. Caption reads: #prgift @cocokind knows I’m a Lip Blur Balm [...].](https://images.od.modash.io/b0c9c22de0b9bd9016846d05b319af678826b6ec)
![Instagram post by @__karen_blanco__ for Cocokind. Caption reads: [...] needs options…💋#giftedbycocokind.](https://images.od.modash.io/ba48a44abbfb78157109bf0ffaa5993b5b40bf5c)
glowdaily__ x Cocokind
![Instagram post by @glowdaily__ for Cocokind. Caption reads: [...] to my most favourite brand @cocokind! They....](https://images.od.modash.io/d350c170bb71be042484457b708b5f713808100e)
![Instagram post by @glowdaily__ for Cocokind. Caption reads: [...] edition gift sets are here @cocokind....](https://images.od.modash.io/6dc7fa170f1e9cc1ac91a49bb9793bb92f8eeab9)
kristynhoffman96 x Cocokind
![TikTok post by @kristynhoffman96 for Cocokind. Caption reads: [...] Cream is everything to me 💙 @cocokind AD....](https://images.od.modash.io/49556915105feabe3e175452c9e21620db6a36f6)
![TikTok post by @kristynhoffman96 for Cocokind. Caption reads: [...] love this mist so much 🥺🩵 @cocokind AD....](https://images.od.modash.io/83c55e40e601d33474c8be08ced35dab49de7df3)
![TikTok post by @kristynhoffman96 for Cocokind. Caption reads: [...] & revitalized my skin 🩵✨ @cocokind....](https://images.od.modash.io/9d5e8ed3c894b452edb1294bf530712ad87f43f8)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Cocokind had the most influencer activity. 72.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.7%)
- Canada (5.8%)
- Brazil (2.5%)
Cocokind's influencer activity by market
Here is another example of Cocokind collaborating with an influencer in United States.
davidandhana x Cocokind
![TikTok post by @davidandhana for Cocokind. Caption reads: [...] missing…? @gentlemonster @K18 Hair....](https://images.od.modash.io/73904466ab0c8fea97e096ee65474c6859069d2c)
Cocokind's influencer activity vs. related brands
Cocokind is an affordable, gentle skincare brand that leans on ingredient-led education and routine content. BYOMA and The Inkey List compete for the same value-conscious skincare audience and dominate similar creator recommendation lists.
Total influencer content
Cocokind vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Theinkeylist leads with 1.7k sponsored posts, marginally ahead of BYOMA (1.6k posts) and Cocokind (944 posts). Across all three brands, the average volume is 1.4k posts, suggesting established influencer marketing investments. BYOMA and Theinkeylist each have roughly twice as many total posts as Cocokind.
By social platform
Cocokind vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Cocokind leads on YouTube, while Theinkeylist has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Theinkeylist at 317, BYOMA at 243, Cocokind at 210 posts. Cocokind's activity is particularly concentrated on TikTok. On TikTok, BYOMA and Theinkeylist each have nearly twice as many posts as Cocokind.
By geographical market
Cocokind vs. related brands influencer activity (by country)
Estimated sponsored posts in Cocokind's top markets
BYOMA has the highest estimated sponsored-post volume in United States (852 posts, 53%), France (98 posts, 6.1%), while Theinkeylist has the highest estimated sponsored-post volume in United Kingdom (347 posts, 20.1%), Canada (67 posts, 3.9%). Looking at United States specifically, the split is BYOMA at 852 posts (53%), Theinkeylist at 772 posts (44.7%), Cocokind at 683 posts (72.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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