We analyzed 5.7k pieces of influencer content sponsored by Cocokind over the last 12 months.
This report breaks down where & how Cocokind invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Cocokind, see here: Cocokind influencers.
Cocokind's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Cocokind's influencer output appears relatively consistent throughout the year, averaging about 468 sponsored posts per month. January recorded the highest volume at 717 posts (53% above average), while May was the quietest at 306 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cocokind's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Cocokind.
Here are 3 examples of Cocokind's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
167k+ besties on TT 💫 All things skin & mama to be🤰 💌haven@pagermgmt.com
Collaboration metrics
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Influencer bio
First Grade Teacher in AZ🖤 Here for the clothes and cute classrooms 📧 followkristenfriend@pearpoptalent.com
Collaboration metrics
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Influencer bio
ALL SKIN TYPES WELCOME HERE!! I’m Dr. Maren Locke, board-certified dermatologist known globally as “The Budget Dermatologist.” This channel is all about real, unfiltered skin and my mission to REWRITE BEAUTY STANDARDS. Beauty and skin health should be individualized, realistic, approachable, and NOT all-consuming. I’m here to un-complicate skincare with evidence-based education, personalized routines that actually work, and insider tips on when to save vs. splurge so you can get premium skin without the price tag. Ready to feel confident in your skin? Hit subscribe! Disclaimer: This content is for informational purposes only and not a substitute for professional medical advice. Viewing or subscribing does not create a physician–patient relationship. Always seek advice from your own dermatologist or healthcare provider regarding any medical concerns.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Cocokind are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 34.6% of partnerships featuring creators averaging 1K-5K views, Cocokind's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 33.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (426.6k avg views/post):
Influencer bio
📍 LA 🤎 Helping you understand beauty for brown skin (without the B.S.) 🧚🏽♀️ 📩 info@glowbymonica.com ⬇️ ALL Shades & Products recommended
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.7k avg views/post):
Influencer bio
Curator of skincare opinions 🧖🏼♀️🫖☁️ licensed esthetician 11 years morgantaylor@dulcedo.com
Collaboration metrics
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Out of 2k unique influencers in our dataset, 209 of them (11%) posted content for Cocokind in 3 or more separate calendar months. The most consistent partner is @skinwithhav, who has collaborated across 13 months with 90 total posts.
Here are 3 examples of Cocokind's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Cocokind had the most influencer activity. 72.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Cocokind collaborating with an influencer in United States.
Cocokind’s accessible, ingredients-first skincare competes closely with The Inkey List and BYOMA for routine-based shoppers. All three succeed with educational creator content that simplifies actives and emphasizes barrier-friendly results.
Total sponsored posts tracked (last 12 months)
BYOMA leads with 12.3k sponsored posts, significantly outpacing Theinkeylist (6.4k posts) and Cocokind (5.7k posts). Across all three brands, the average volume is 8.1k posts, indicating mature, scaled influencer programs. BYOMA has roughly double the total posts of Cocokind and The Inkey List.
Sponsored posts by platform
Among these brands, BYOMA leads on Instagram and TikTok and Theinkeylist leads on YouTube. The gap is most notable on TikTok, with BYOMA at 10.5k, Theinkeylist at 5.2k, Cocokind at 4.2k posts. Cocokind's activity is particularly concentrated on TikTok. On TikTok, BYOMA has roughly double the posts of The Inkey List and more than double Cocokind.
Estimated sponsored posts in Cocokind's top markets
BYOMA has the highest estimated sponsored-post volume in United States (6k posts, 48.7%), United Kingdom (2k posts, 16%), France (653 posts, 5.3%), suggesting a Europe focus, while Theinkeylist leads in India with 313 posts (4.9%), while Cocokind leads in Canada with 300 posts (5.3%). Looking at United States specifically, the split is BYOMA at 6k posts (48.7%), Cocokind at 4.1k posts (72.6%), Theinkeylist at 2.8k posts (43.7%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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