Cocokind Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.7k pieces of influencer content sponsored by Cocokind over the last 12 months.
This report breaks down where & how Cocokind invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Cocokind, see here: Cocokind influencers.
Influencer activity throughout the year
Cocokind's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Cocokind's influencer activity by month
Number of sponsored posts
Cocokind's influencer output appears relatively consistent throughout the year, averaging about 477 sponsored posts per month. January recorded the highest volume at 694 posts (45% above average), while June was the quietest at 294 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cocokind's sponsored influencer collaborations break down by social platform:
- TikTok: 4.3k posts (74.8%)
- Instagram: 1.4k posts (24.5%)
- YouTube: 42 posts (0.7%)
Cocokind's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Cocokind.
Here are 3 examples of Cocokind's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
skinwithhav x Cocokind
Influencer bio
184k+ besties on TT 💫 skincare obsessed mama 🍼🩰 💌 skinwithhav@dulcedo.com
Collaboration metrics
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angelaxbeauty x Cocokind
![TikTok post by @angelaxbeauty for Cocokind. Caption reads: [...] @Herbivore Botanicals @Naturium @cocokind....](https://images.od.modash.io/30b169a8fef97f5c3715a4cbcfa952ea437cbc1d)
Influencer bio
✨ my favorite products + pieces of my life 🧡 ulta beauty collective '25 📍 long island, ny 💌 angela@palettemgmt.com
Collaboration metrics
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lindseyrem x Cocokind
![YouTube post by @lindseyrem for Cocokind. Caption reads: [...] ShopMy Beauty of Joseon cleansing balm....](https://images.od.modash.io/8725b43bd65f276a1065aa9333e8bd8a39fc5ea5)
Influencer bio
Sharing what I love with the internet since 2013. LA. - IG @lindseyrem TikTok @lindseyrem - Want to work together? Business inquiries only please.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.9%
- Carousels: 5.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Cocokind are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Cocokind's influencers average views (TikTok)
Based on each influencer's average views per post
With 35.8% of partnerships featuring creators averaging <1K views, Cocokind's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 34%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (293.9k avg views/post):
davidandhana x Cocokind
![TikTok post by @davidandhana for Cocokind. Caption reads: [...] are missing…? @gentlemonster @K18 Hair....](https://images.od.modash.io/73904466ab0c8fea97e096ee65474c6859069d2c)
Influencer bio
👰🏻♀️🤵🏻🤍 ✉️ hana@miraemgmt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
taylorgfinds x Cocokind
![TikTok post by @taylorgfinds for Cocokind. Caption reads: @cocokind #cocokind #electrolytewatercream [...].](https://images.od.modash.io/c6b1b283a2ccd371ac85138aa1f440aa05d29b1f)
Influencer bio
✨beauty, skincare, home finds✨ ⭐️star creator⭐️ 💌taylorgfinds@yahoo.com💌 @Taylor G 🌸 home finds
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Cocokind's repeat partnerships
Out of 2k unique influencers in our dataset, 188 of them (9%) posted content for Cocokind in 3 or more separate calendar months. The most consistent partner is @skinwithhav, who has collaborated across 13 months with 80 total posts.
Here are 3 examples of Cocokind's repeat influencer partnerships, with links to the sponsored content.
skincarewithshelbs x Cocokind
![TikTok post by @skincarewithshelbs for Cocokind. Caption reads: #cocokindpartner A NEW QUEEN IS HERE! [...].](https://images.od.modash.io/c89227ade4d2005f8bc55b000c9144bdb90352db)
![TikTok post by @skincarewithshelbs for Cocokind. Caption reads: [...] tuesday!!!!! one of my fave @cocokind....](https://images.od.modash.io/5e24e44dd8d2e1bb2f5c8fdfa53bfafe49c660f2)
![TikTok post by @skincarewithshelbs for Cocokind. Caption reads: [...] @Ellis Brooklyn @YSEBeauty @cocokind @Kate....](https://images.od.modash.io/7ce9dacde8233b5f5baebeaaf93587737df665ee)
sydneyheinemann x Cocokind
![TikTok post by @sydneyheinemann for Cocokind. Caption reads: Cocokind has done it again! This [...].](https://images.od.modash.io/102a9e62ced0bd350739172e9f9393f2a2e1504a)
![TikTok post by @sydneyheinemann for Cocokind. Caption reads: [...] c (SYDNEY15 for 15% off) @cocokind hydrating....](https://images.od.modash.io/202800ef6c607755c65f4307c6521e8cdc3b3e60)
![TikTok post by @sydneyheinemann for Cocokind. Caption reads: [...] madecassoside blemish pad @cocokind calming....](https://images.od.modash.io/443612d6fa58efc5cad39db4b51510abcdef9e9c)
chelsearlarson x Cocokind
![TikTok post by @chelsearlarson for Cocokind. Caption reads: @cocokind slays ONCE AGAIN #lipbalm [...].](https://images.od.modash.io/d8d1c0a600ca73da4e948bbc701cb3ca8d194865)
![TikTok post by @chelsearlarson for Cocokind. Caption reads: [...] get it now at @Ulta Beauty or Cocokind.com....](https://images.od.modash.io/aab4c8ce7f7859afa5f6305916f70bfcae5e3526)
![TikTok post by @chelsearlarson for Cocokind. Caption reads: The @cocokind calming magnesium mist with [...].](https://images.od.modash.io/994a9679ee1d619a4da494f9eb8e2987f4e81291)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Cocokind had the most influencer activity. 72.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.2%)
- Canada (5.4%)
- India (2.3%)
Cocokind's influencer activity by market
Here is another example of Cocokind collaborating with an influencer in United States.
allyyoshiyama x Cocokind
![TikTok post by @allyyoshiyama for Cocokind. Caption reads: [...] summer combo and my new obsession: @cocokind....](https://images.od.modash.io/c5fb66c143d7af67f48a434e44b236f1abb857c5)
Cocokind's influencer activity vs. related brands
Cocokind competes with The Inkey List and BYOMA for ingredient-conscious skincare buyers, all relying on creator education, routines, and barrier/skin-concern problem solving.
Total influencer content
Cocokind vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BYOMA leads with 10.5k sponsored posts, notably outpacing Theinkeylist (8.1k posts) and Cocokind (5.7k posts). Across all three brands, the average volume is 8.1k posts, indicating mature, scaled influencer programs.
By social platform
Cocokind vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, BYOMA leads on Instagram and TikTok and Theinkeylist leads on YouTube. The gap is most notable on TikTok, with BYOMA at 8.5k, Theinkeylist at 7.1k, Cocokind at 4.3k posts. Cocokind's activity is particularly concentrated on TikTok. TikTok post volume is much higher for BYOMA and Theinkeylist than for Cocokind.
By geographical market
Cocokind vs. related brands influencer activity (by country)
Estimated sponsored posts in Cocokind's top markets
BYOMA has the highest estimated sponsored-post volume in United States (4.9k posts, 46.8%), France (780 posts, 7.4%), while Theinkeylist has the highest estimated sponsored-post volume in United Kingdom (1.6k posts, 19.6%), Canada (318 posts, 3.9%). Looking at United States specifically, the split is BYOMA at 4.9k posts (46.8%), Cocokind at 4.2k posts (72.6%), Theinkeylist at 3.7k posts (45.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Theinkeylist's Influencer Marketing Strategy
- BYOMA's Influencer Marketing Strategy
- Gisada's Influencer Marketing Strategy
- Treehut's Influencer Marketing Strategy
- PGYTECH's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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