currentbody Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.6k pieces of influencer content sponsored by currentbody over the last 12 months.
This report breaks down where & how currentbody invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with currentbody, see here: currentbody influencers.
Influencer activity throughout the year
currentbody's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
currentbody's influencer activity by month
Number of sponsored posts
currentbody's sponsored post volume appears to trend upward over the 12-month period, rising from 125 posts in January to 145 in December. The peak month, November, reached 314 posts, 131% higher than the monthly average of 136.
currentbody's influencer activity by month (views)
Total views on sponsored video posts
March generated the most views at 12.4M, while February recorded the least at 1.2M. Across all tracked posts in the 12-month window, average views per post were 28.8k. Interestingly, the highest-view month (March) does not align with peak post volume (November), which could indicate performance differences across months. The top-performing tracked post, by @shakeel.murtaza, generated 4.2M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of currentbody's sponsored influencer collaborations break down by social platform:
- Instagram: 1.2k posts (73.4%)
- TikTok: 233 posts (14.3%)
- YouTube: 200 posts (12.3%)
currentbody's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for currentbody.
Here are 3 examples of currentbody's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
shakeel.murtaza x currentbody
![Instagram post by @shakeel.murtaza for currentbody. Caption reads: [...] The Rich One Shampoo
@currentbody LED....](https://images.od.modash.io/a06bb5e2ce57ffc1aa5881692b1981ae2ea730a4)
Influencer bio
London | All things self-care Products I use linked below 🫡 @thebookingproject
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
ruairimcgivern x currentbody
![TikTok post by @ruairimcgivern for currentbody. Caption reads: [...] excuses. Recovering like a pro using....](https://images.od.modash.io/fe6ead7c5f0cfa0eb9e3f634103f0ca7738265dc)
Influencer bio
Age 29 Irish ☘️ Father of 3 Collabs: info@ruairimcgivern.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
KellyGooch x currentbody
![YouTube post by @KellyGooch for currentbody. Caption reads: [...] trend 7
———
AFFILIATE LINKS/CODES:....](https://images.od.modash.io/46e3e7b015b22db593789c6cbf6c5de0e096c3a3)
Influencer bio
Conscious consumerism. Makeup musings. Social commentary. For business inquiries: kelly@morecreative.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 81.5%
- Posts: 18.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers currentbody are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
currentbody's influencers average views (Instagram)
Based on each influencer's average views per post
With 43% of partnerships featuring creators averaging 10K-50K views, currentbody's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (396.2k avg views/post):
skininfoken x currentbody
![Instagram post by @skininfoken for currentbody. Caption reads: [...] is now secured thanks to the @currentbody....](https://images.od.modash.io/8af739dac7c99689f3bcbe70435c3c96840799e9)
Influencer bio
🌍 London 📧 skininfodaily@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (10.0k avg views/post):
lauraloumakeup x currentbody
![Instagram post by @lauraloumakeup for currentbody. Caption reads: [...] discount of the year on all of the....](https://images.od.modash.io/ed6dd1829e05b35caa76f5cb23a62206d391277e)
Influencer bio
☆ Pro Makeup Artist of 24 yrs ☆ Beauty • Lifestyle • Fun ☆ Your 30/40 + Beauty hangout hellolauralouise@hotmail.co.uk
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
currentbody's repeat partnerships
Out of 1.2k unique influencers in our dataset, 74 of them (6%) posted content for currentbody in 3 or more separate calendar months. The most consistent partner is @grandcrudemavie, who has collaborated across 10 months with 11 total posts.
Here are 3 examples of currentbody's repeat influencer partnerships, with links to the sponsored content.
grandcrudemavie x currentbody
![Instagram post by @grandcrudemavie for currentbody. Caption reads: [...] s://go.shopmy.us/p-42580786
@currentbody....](https://images.od.modash.io/24163c2f0b799b6d0ba33bcf464d48d52c9c32ae)
![Instagram post by @grandcrudemavie for currentbody. Caption reads: [...] le LED Eye Perfector de
@currentbody_fr....](https://images.od.modash.io/485261ae3b451564725fe42ea798b64e86b63946)
![Instagram post by @grandcrudemavie for currentbody. Caption reads: [...] rouge et infrarouge de CURRENTBODY SKIN.....](https://images.od.modash.io/fa4ccc64befa770c409be3fdcc32fb815826f2d3)
KellyGooch x currentbody
![YouTube post by @KellyGooch for currentbody. Caption reads: [...] LINKS/CODES:
CurrentBody: [...].](https://images.od.modash.io/3cd273c64a00d703bd191eee57501e5b59421c4e)
![YouTube post by @KellyGooch for currentbody. Caption reads: Thank you to CurrentBody for sponsoring this [...].](https://images.od.modash.io/57d661b7ea352c74fa5c6e0a58e0811102a5f0b0)
LightTherapyInsiders x currentbody
![YouTube post by @LightTherapyInsiders for currentbody. Caption reads: [...] Gear & Deals Mentioned
⭐ CurrentBody Skin....](https://images.od.modash.io/5678d12a14f7c26e2e27ad36e1e78551c26608aa)
![YouTube post by @LightTherapyInsiders for currentbody. Caption reads: [...] the Theraface Glow, the new CurrentBody....](https://images.od.modash.io/2cf1463a060c0c8906e2b61c8d4bdba569c4ef0e)
![YouTube post by @LightTherapyInsiders for currentbody. Caption reads: The CurrentBody LED red light therapy mask [...].](https://images.od.modash.io/9dd0deb132d993d6cee06fed8d68968033c9cb85)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where currentbody had the most influencer activity. 25% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (16.5%)
- France (9.7%)
- Italy (6.4%)
currentbody's influencer activity by market
Here is another example of currentbody collaborating with an influencer in United States.
liya_lasagna x currentbody
currentbody's influencer activity vs. related brands
currentbody competes with BeautyBio and Qure Skincare in at-home beauty devices and tech-driven skincare routines. These brands are commonly compared through creator-led before/after results, tutorials, and clinical-leaning claims.
Total influencer content
currentbody vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Qure Skincare leads with 1.7k sponsored posts, marginally ahead of currentbody (1.6k posts) and BeautyBio (908 posts). Across all three brands, the average volume is 1.4k posts, suggesting established influencer marketing investments.
By social platform
currentbody vs. related brands influencer activity (by social platform)
Sponsored posts by platform
currentbody leads on Instagram and YouTube, while Qure Skincare leads on TikTok. The gap is most notable on TikTok, with Qure Skincare at 1.5k, BeautyBio at 447, currentbody at 233 posts. currentbody's activity is particularly concentrated on Instagram. Qure Skincare has several times more TikTok posts than currentbody or BeautyBio, while currentbody has several times more Instagram posts than Qure Skincare.
By geographical market
currentbody vs. related brands influencer activity (by country)
Estimated sponsored posts in currentbody's top markets
Qure Skincare has the highest estimated sponsored-post volume in United States (958 posts, 55.1%), Canada (101 posts, 5.8%), suggesting a North America focus, while currentbody has the highest estimated sponsored-post volume in United Kingdom (269 posts, 16.5%), France (158 posts, 9.7%), suggesting a Europe focus, while BeautyBio leads in Brazil with 35 posts (3.8%). Looking at United States specifically, the split is Qure Skincare at 958 posts (55.1%), BeautyBio at 635 posts (69.9%), currentbody at 407 posts (25%). currentbody's strength in United Kingdom and France may indicate a home-market focus, while Qure Skincare shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.