We analyzed 7.6k pieces of influencer content sponsored by currentbody over the last 12 months.
This report breaks down where & how currentbody invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with currentbody, see here: currentbody influencers.
currentbody's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
currentbody's influencer output appears relatively consistent throughout the year, averaging about 629 sponsored posts per month. November recorded the highest volume at 1.1k posts (79% above average), while February was the quietest at 411 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of currentbody's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for currentbody.
Here are 3 examples of currentbody's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
London | All things self-care Products I use linked below 🫡 @thebookingproject
Collaboration metrics
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Influencer bio
Age 29 Irish ☘️ Father of 3 Collabs: info@ruairimcgivern.com
Collaboration metrics
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Influencer bio
We are an international family living in Switzerland 🇨🇭 A family of six — a Swiss husband and four children — sharing our daily life through overseas living, parenting, and cultural differences. On this channel, we share: ・Life in Switzerland / Overseas lifestyle Vlogs ・International marriage & multicultural family life ・Swiss family experiencing Japanese culture and food ・Cultural differences between Japan and abroad ・Foreign reactions to Japanese culture If you are interested in living abroad, international families, Japanese culture from a global perspective, or life in Switzerland, we hope you enjoy our videos 😊 ＊Subscribe here👇 https://www.youtube.com/@swissnara ＊お仕事の依頼は以下にご連絡ください Please contact me here for any business inquiries Email: Nara8bits@gmail.com Instagram : @flakesofrainbow
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers currentbody are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 38.1% of partnerships featuring creators averaging 10K-50K views, currentbody's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (396.2k avg views/post):
Influencer bio
🌍 London 📧 skininfodaily@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (10.0k avg views/post):
Influencer bio
☆ Pro Makeup Artist of 24 yrs ☆ Beauty • Lifestyle • Fun ☆ Your 30/40 + Beauty hangout hellolauralouise@hotmail.co.uk
Collaboration metrics
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Out of 3.9k unique influencers in our dataset, 259 of them (7%) posted content for currentbody in 3 or more separate calendar months. The most consistent partner is @KellyGooch, who has collaborated across 13 months with 41 total posts.
Here are 3 examples of currentbody's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where currentbody had the most influencer activity. 22.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of currentbody collaborating with an influencer in United States.
currentbody, Qure Skincare, and BeautyBio all compete in at-home beauty devices and tech-enabled skincare, where influencer demos and before/after content are critical proof points.
Total sponsored posts tracked (last 12 months)
currentbody leads with 7.6k sponsored posts, significantly outpacing Qure Skincare (1.7k posts) and BeautyBio (908 posts). Across all three brands, the average volume is 3.4k posts, indicating mature, scaled influencer programs. currentbody has several times more total posts than Qure Skincare and BeautyBio.
Sponsored posts by platform
currentbody leads on Instagram and YouTube, while Qure Skincare leads on TikTok. The gap is most notable on Instagram, with currentbody at 4.1k, BeautyBio at 461, Qure Skincare at 152 posts. Qure Skincare's activity is particularly concentrated on TikTok. On Instagram and YouTube, currentbody has several times more posts than Qure Skincare and BeautyBio.
Estimated sponsored posts in currentbody's top markets
currentbody has the highest estimated sponsored-post volume in United States (1.7k posts, 22.4%), United Kingdom (1.1k posts, 14%), France (715 posts, 9.4%), suggesting a Europe focus, while Qure Skincare leads in Canada with 101 posts (5.8%), while BeautyBio leads in Brazil with 35 posts (3.8%). Looking at United States specifically, the split is currentbody at 1.7k posts (22.4%), Qure Skincare at 958 posts (55.1%), BeautyBio at 635 posts (69.9%). currentbody's strength in United States, United Kingdom, and France may indicate a home-market focus, while Qure Skincare shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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