We analyzed 5.1k pieces of influencer content sponsored by currentbody over the last 12 months.
This report breaks down where & how currentbody invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with currentbody, see here: currentbody influencers.
currentbody's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
currentbody's influencer activity appears to have tapered over the year, from 316 posts in January down to 322 in December. May was the busiest month at 823 posts, 94% above the monthly average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of currentbody's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for currentbody.
Here are 3 examples of currentbody's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Shed Queen ~ ➝ Biohacking Skincare & Body Tips Getting In The Best Shape Of My Life At Home 📩 between2mirrors.r@gmail.com
Collaboration metrics
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Influencer bio
La science de la beauté ✨ hello@fifatega.com 💌
Collaboration metrics
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Influencer bio
We are an international family living in Switzerland 🇨🇭 A family of six — a Swiss husband and four children — sharing our daily life through overseas living, parenting, and cultural differences. On this channel, we share: ・Life in Switzerland / Overseas lifestyle Vlogs ・International marriage & multicultural family life ・Swiss family experiencing Japanese culture and food ・Cultural differences between Japan and abroad ・Foreign reactions to Japanese culture If you are interested in living abroad, international families, Japanese culture from a global perspective, or life in Switzerland, we hope you enjoy our videos 😊 *Subscribe here👇 https://www.youtube.com/@swissnara *お仕事の依頼は以下にご連絡ください Please contact me here for any business inquiries Email: Nara8bits@gmail.com Instagram : @flakesofrainbow
Collaboration metrics
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If you break this down further by content type on YouTube, this is what it looks like:
💡 Related resource: How To Find YouTube Influencers.
For their top social platform (YouTube), here is a breakdown of the type of influencers currentbody are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 35.5% of partnerships featuring creators averaging 10K-50K views, currentbody's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 31.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (272.3k avg views/post):
Influencer bio
Hair Tips, Tricks, and Industry Secrets 🤫 SUBSCRIBE! My passion as a hairstylist for almost 30 years is helping women to love their hair and feel their best at any age. Whether you are in my chair or on my channel, I will show you how you can have salon-looking results at home. Email: info@justinhickox.com Brand/Sponsorship inquiries: dionna@hickoxmediagroup.com Shipping Address: 915 SW Rimrock Way #201-129 Redmond, OR. 97756
Collaboration metrics
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And here is another example with a smaller creator on YouTube (9.8k avg views/post):
Influencer bio
Nicole🌷 Italy📍 Daily life 🧸 Email: nicole.gimondo@yahoo.it IG nicole.gimondo
Collaboration metrics
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Out of 2.9k unique influencers in our dataset, 120 of them (4%) posted content for currentbody in 3 or more separate calendar months. The most consistent partner is @notimeforstyle, who has collaborated across 12 months with 37 total posts.
Here are 3 examples of currentbody's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where currentbody had the most influencer activity. 27.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of currentbody collaborating with an influencer in United States.
currentbody, BeautyBio, and Qure Skincare all compete in at-home beauty devices and tech-enabled skincare routines. Their influencer strategies overlap around demonstrations, routine integration, and claims-backed results content.
Total sponsored posts tracked (last 12 months)
currentbody leads with 5.1k sponsored posts, marginally ahead of Qure Skincare (4.9k posts) and BeautyBio (1.2k posts). Across all three brands, the average volume is 3.7k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
currentbody leads on Instagram and YouTube, while Qure Skincare leads on TikTok. The gap is most notable on TikTok, with Qure Skincare at 4.3k, currentbody at 1.7k, BeautyBio at 619 posts. Qure Skincare's activity is particularly concentrated on TikTok. Qure Skincare has multiple times more TikTok posts than currentbody and BeautyBio.
Estimated sponsored posts in currentbody's top markets
Qure Skincare has the highest estimated sponsored-post volume in United States (2.7k posts, 55.7%), India (244 posts, 5%), while currentbody has the highest estimated sponsored-post volume in United Kingdom (789 posts, 15.4%), France (359 posts, 7%), suggesting a Europe focus, while BeautyBio leads in Brazil with 58 posts (4.7%). Looking at United States specifically, the split is Qure Skincare at 2.7k posts (55.7%), currentbody at 1.4k posts (27.6%), BeautyBio at 855 posts (69.1%). currentbody's strength in United Kingdom and France may indicate a home-market focus, while Qure Skincare shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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