We analyzed 7.0k pieces of influencer content sponsored by currentbody over the last 12 months.
This report breaks down where & how currentbody invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with currentbody, see here: currentbody influencers.
currentbody's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
currentbody's sponsored post volume peaks in November with 1k posts, 75% higher than the monthly average of 586. May recorded the lowest activity at 212 posts, 64% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of currentbody's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for currentbody.
Here are 3 examples of currentbody's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Founder & CEO @trinnylondon Lyla’s Mother💛 makeup/skincare/style It’s about evolution not reinvention
Collaboration metrics
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Influencer bio
La science de la beauté ✨ hello@fifatega.com 💌
Collaboration metrics
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Influencer bio
We are an international family living in Switzerland 🇨🇭 A family of six — a Swiss husband and four children — sharing our daily life through overseas living, parenting, and cultural differences. On this channel, we share: ・Life in Switzerland / Overseas lifestyle Vlogs ・International marriage & multicultural family life ・Swiss family experiencing Japanese culture and food ・Cultural differences between Japan and abroad ・Foreign reactions to Japanese culture If you are interested in living abroad, international families, Japanese culture from a global perspective, or life in Switzerland, we hope you enjoy our videos 😊 *Subscribe here👇 https://www.youtube.com/@swissnara *お仕事の依頼は以下にご連絡ください Please contact me here for any business inquiries Email: Nara8bits@gmail.com Instagram : @flakesofrainbow
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers currentbody are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 37.3% of partnerships featuring creators averaging 10K-50K views, currentbody's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (188.0k avg views/post):
Influencer bio
🧜🏻♀️ solo life by the sea ⚓️ Home makeover 🌊 Contact me: Stasia@maximumtalent.co.uk 📚Featured in @metro.co.uk @apartmenttherapy @dominomag
Collaboration metrics
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And here is another example with a smaller creator on Instagram (10.0k avg views/post):
Influencer bio
✨ Business, voyage & liberté 🙋🏼♀️ 𝐓𝐨𝐩 𝐋𝐞𝐚𝐝𝐞𝐫 𝐌𝐨𝐧𝐚𝐭 𝐅𝐫𝐚𝐧𝐜𝐞 👑 @bosswomenclub_ 💇🏼♀️ Experte cheveux & confiance en soi +10 000 femmes accompagnées
Collaboration metrics
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Out of 4k unique influencers in our dataset, 235 of them (6%) posted content for currentbody in 3 or more separate calendar months. The most consistent partner is @saracosmesi, who has collaborated across 11 months with 67 total posts.
Here are 3 examples of currentbody's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where currentbody had the most influencer activity. 22% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of currentbody collaborating with an influencer in United States.
currentbody, BeautyBio, and Qure Skincare all compete in at-home beauty devices and treatment tools, relying on influencer demos and results-driven content to build trust and drive sales.
Total sponsored posts tracked (last 12 months)
currentbody leads with 7k sponsored posts, significantly outpacing Qure Skincare (4.6k posts) and BeautyBio (1.7k posts). Across all three brands, the average volume is 4.4k posts, indicating mature, scaled influencer programs. currentbody has several thousand more total posts than BeautyBio and Qure Skincare.
Sponsored posts by platform
currentbody leads on Instagram and YouTube, while Qure Skincare leads on TikTok. The gap is most notable on Instagram, with currentbody at 4.2k, BeautyBio at 721, Qure Skincare at 460 posts. Qure Skincare's activity is particularly concentrated on TikTok. On YouTube, currentbody has far more posts than BeautyBio and Qure Skincare.
Estimated sponsored posts in currentbody's top markets
Qure Skincare has the highest estimated sponsored-post volume in United States (2.6k posts, 56.4%), Canada (250 posts, 5.4%), suggesting a North America focus, while currentbody has the highest estimated sponsored-post volume in United Kingdom (1.1k posts, 16.2%), France (682 posts, 9.7%), suggesting a Europe focus, while BeautyBio leads in Brazil with 65 posts (3.9%). Looking at United States specifically, the split is Qure Skincare at 2.6k posts (56.4%), currentbody at 1.5k posts (22%), BeautyBio at 1.2k posts (70.2%). currentbody's strength in United Kingdom and France may indicate a home-market focus, while Qure Skincare shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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