currentbody Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.5k pieces of influencer content sponsored by currentbody over the last 12 months.
This report breaks down where & how currentbody invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with currentbody, see here: currentbody influencers.
Influencer activity throughout the year
currentbody's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
currentbody's influencer activity by month
Number of sponsored posts
currentbody's sponsored post volume appears to trend upward over the 12-month period, rising from 320 posts in January to 330 in December. The peak month, July, reached 907 posts, 101% higher than the monthly average of 451.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of currentbody's sponsored influencer collaborations break down by social platform:
- YouTube: 2.0k posts (36.4%)
- TikTok: 2.0k posts (35.7%)
- Instagram: 1.5k posts (28%)
currentbody's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
YouTube influencer marketing is a clear focus for currentbody.
Here are 3 examples of currentbody's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
youglowgrrl x currentbody
Influencer bio
The ‘sounds’ girlie & your friendly neighbourhood beauty bestie 😎 ☁️ 28 | LDN, UK 🇬🇧 ✉️ annie@lvesocial.com Discount codes ⬇️
Collaboration metrics
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fifatega x currentbody
Influencer bio
💌 hello@fifatega.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
DrSamEllis x currentbody
Influencer bio
NEW VIDEOS GO LIVE FRIDAYS AT 12pm ET/9am PT! Hi! I'm a Board-Certified Dermatologist based in Danville, California. Welcome to my channel! My goal is to answer all your skincare and treatment questions, share honest skincare product reviews, and give you a peek into my life as a dermatologist. Find me on Instagram: https://www.instagram.com/drsamanthaellis
Collaboration metrics
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If you break this down further by content type on YouTube, this is what it looks like:
- Videos: 87.7%
- Shorts: 12.3%
💡 Related resource: How To Find YouTube Influencers.
Influencer audience size breakdown (by views)
For their top social platform (YouTube), here is a breakdown of the type of influencers currentbody are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
currentbody's influencers average views (YouTube)
Based on each influencer's average views per post
With 35% of partnerships featuring creators averaging 10K-50K views, currentbody's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 30.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (263.8k avg views/post):
stasiabuckle x currentbody
Influencer bio
Contact Stasia@maximumtalent.co.uk For product affiliate links and my Amazon Shop https://linktr.ee/stasiabuckle Hi! I'm Stasia. I'm single, 40's, peri-menopausal and needed a change. I sold everything I own and moved to the seaside. Now I have nothing but a mattress and an amazing view! Come with me as I build my new home, decorating the house, making friends in your 40's, exploring a healthier way of living, lots of sea swimming, coastal walks, wellness activities and getting to know the area. If you, too, are thinking about making a brave move towards something new, follow along to see where this journey takes me!
Collaboration metrics
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And here is another example with a smaller creator on YouTube (9.8k avg views/post):
Nicole.G x currentbody
Influencer bio
Nicole🌷 Italy📍 Daily life 🧸 Email: nicole.gimondo@yahoo.it IG nicole.gimondo
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
currentbody's repeat partnerships
Out of 3.1k unique influencers in our dataset, 143 of them (5%) posted content for currentbody in 3 or more separate calendar months. The most consistent partner is @JosieIrons, who has collaborated across 12 months with 161 total posts.
Here are 3 examples of currentbody's repeat influencer partnerships, with links to the sponsored content.
JosieIrons x currentbody
LaLogedeGabrielle x currentbody
PamperedWolf x currentbody
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where currentbody had the most influencer activity. 26.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (16.7%)
- France (8.1%)
- Japan (7.6%)
currentbody's influencer activity by market
Here is another example of currentbody collaborating with an influencer in United States.
liya_lasagna x currentbody
currentbody's influencer activity vs. related brands
currentbody’s at-home beauty devices align closely with Qure Skincare and BeautyBio, which compete for the same results-driven skincare tech audience and rely on creator-led demos and claims education.
Total influencer content
currentbody vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
currentbody leads with 5.5k sponsored posts, notably outpacing Qure Skincare (4.7k posts) and BeautyBio (484 posts). Across all three brands, the average volume is 3.6k posts, indicating mature, scaled influencer programs.
By social platform
currentbody vs. related brands influencer activity (by social platform)
Sponsored posts by platform
currentbody leads on Instagram and YouTube, while Qure Skincare leads on TikTok. The gap is most notable on TikTok, with Qure Skincare at 4.1k, currentbody at 2k, BeautyBio at 0 posts. Qure Skincare's activity is particularly concentrated on TikTok. On TikTok, Qure Skincare has more than double the posts of currentbody and far more than BeautyBio, which has no posts there.
By geographical market
currentbody vs. related brands influencer activity (by country)
Estimated sponsored posts in currentbody's top markets
Qure Skincare has the highest estimated sponsored-post volume in United States (2.4k posts, 51.7%), India (292 posts, 6.2%), while currentbody has the highest estimated sponsored-post volume in United Kingdom (914 posts, 16.7%), France (443 posts, 8.1%), suggesting a Europe focus, while BeautyBio leads in Brazil with 19 posts (3.9%). Looking at United States specifically, the split is Qure Skincare at 2.4k posts (51.7%), currentbody at 1.5k posts (26.8%), BeautyBio at 337 posts (69.7%). currentbody's strength in United Kingdom and France may indicate a home-market focus, while Qure Skincare shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Qure Skincare's Influencer Marketing Strategy
- BeautyBio's Influencer Marketing Strategy
- BeetlesGelPolish's Influencer Marketing Strategy
- Lovevook's Influencer Marketing Strategy
- MONDAY Haircare's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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