October 16, 2026

currentbody Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 5.5k pieces of influencer content sponsored by currentbody over the last 12 months.

This report breaks down where & how currentbody invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with currentbody, see here: currentbody influencers.

Influencer activity throughout the year

currentbody's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

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currentbody's influencer activity by month

Number of sponsored posts

278Oct'25443Nov'25330Dec'25320Jan'26313Feb'26329Mar'26311Apr'26349May'26332Jun'26907Jul'26901Aug'26594Sep'26

currentbody's sponsored post volume appears to trend upward over the 12-month period, rising from 320 posts in January to 330 in December. The peak month, July, reached 907 posts, 101% higher than the monthly average of 451.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of currentbody's sponsored influencer collaborations break down by social platform:

  • YouTube: 2.0k posts (36.4%)
  • TikTok: 2.0k posts (35.7%)
  • Instagram: 1.5k posts (28%)
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currentbody's influencer activity by platform

Share of sponsored content by social network

1.5kInstagram2.0kTikTok2.0kYouTube

Content format by platform

Share of all sponsored posts.

InstagramReels
77.1%
InstagramFeed Posts
22.9%
TikTokPosts
100%
YouTubeLong-form
87.7%
YouTubeShorts
12.3%

YouTube influencer marketing is a clear focus for currentbody.

Here are 3 examples of currentbody's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

youglowgrrl x currentbody

youglowgrrl
@youglowgrrl
20 Jul, 26
703.6k
17.8k
[...] Enzyme Brightening Cleansing Powder* @currentbody LED Red Light Therapy Face Mask: [...]

Influencer bio

The ‘sounds’ girlie & your friendly neighbourhood beauty bestie 😎 ☁️ 28 | LDN, UK 🇬🇧 ✉️ annie@lvesocial.com Discount codes ⬇️

Collaboration metrics

Post views703.6k
Post EMV $22.9k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

fifatega x currentbody

fifatega
@fifatega
30 Mar, 26
663k
69.6k
[...] avant d’acheter un masque LED ⚠️ 💡@currentbody | code : FIFATEGA (je ne gagne aucune [...]

Influencer bio

💌 hello@fifatega.com

Collaboration metrics

Post views663.0k
Post EMV $16.7k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

DrSamEllis x currentbody

DrSamEllis
@DrSamEllis
04 Sep, 26
308.2k
7.8k
[...] Beta Universal Daily Peel Pads*: ‪@CurrentBody‬ Skin LED Red Light Therapy Face [...]

Influencer bio

NEW VIDEOS GO LIVE FRIDAYS AT 12pm ET/9am PT! Hi! I'm a Board-Certified Dermatologist based in Danville, California. Welcome to my channel! My goal is to answer all your skincare and treatment questions, share honest skincare product reviews, and give you a peek into my life as a dermatologist. Find me on Instagram: https://www.instagram.com/drsamanthaellis

Collaboration metrics

Post views308.2k
Post EMV $10.0k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

If you break this down further by content type on YouTube, this is what it looks like:

  • Videos: 87.7%
  • Shorts: 12.3%

💡 Related resource: How To Find YouTube Influencers.

Influencer audience size breakdown (by views)

For their top social platform (YouTube), here is a breakdown of the type of influencers currentbody are collaborating with, by audience size.

Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.

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currentbody's influencers average views (YouTube)

Based on each influencer's average views per post

<1K4.3%
1K-5K30.2%
5K-10K19.5%
10K-50K35.0%
50K-100K7.7%
100K-500K2.9%
500K+0.4%

With 35% of partnerships featuring creators averaging 10K-50K views, currentbody's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 30.2%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (263.8k avg views/post):

stasiabuckle x currentbody

stasiabuckle
@stasiabuckle
13 Feb, 26
135.9k
3.6k
[...] is an affiliate link LED facemask @C@CurrentBodygifted Bedding Furn gifted Pyjamas from [...]

Influencer bio

Contact Stasia@maximumtalent.co.uk For product affiliate links and my Amazon Shop https://linktr.ee/stasiabuckle Hi! I'm Stasia. I'm single, 40's, peri-menopausal and needed a change. I sold everything I own and moved to the seaside. Now I have nothing but a mattress and an amazing view! Come with me as I build my new home, decorating the house, making friends in your 40's, exploring a healthier way of living, lots of sea swimming, coastal walks, wellness activities and getting to know the area. If you, too, are thinking about making a brave move towards something new, follow along to see where this journey takes me!

Collaboration metrics

Post views135.9k
Post EMV $4.4k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on YouTube (9.8k avg views/post):

Nicole.G x currentbody

Nicole.G
@Nicole.G
16 Oct, 25
10.1k
712
[...] NIKYCB entitles you to 15% off all Currentbody Skin products (except Dermalux and the [...]

Influencer bio

Nicole🌷 Italy📍 Daily life 🧸 Email: nicole.gimondo@yahoo.it IG nicole.gimondo

Collaboration metrics

Post views10.1k
Post EMV $374

Get a free trial to find more data on influencer audiences, performance, and collaborations.

currentbody's repeat partnerships

Out of 3.1k unique influencers in our dataset, 143 of them (5%) posted content for currentbody in 3 or more separate calendar months. The most consistent partner is @JosieIrons, who has collaborated across 12 months with 161 total posts.

Here are 3 examples of currentbody's repeat influencer partnerships, with links to the sponsored content.

JosieIrons x currentbody

JosieIrons
@JosieIrons
17 Jun, 26
187k
7.4k
[...] [code JOSIELF] - CurrentBody LED Mask [code JOSIELDN] - [...]
JosieIrons
@JosieIrons
01 Jul, 26
131.9k
4.8k
[...] [code JOSIELF] - CurrentBody LED Mask [code JOSIELDN] - [...]
JosieIrons
@JosieIrons
06 Sep, 26
126.2k
3k
[...] [code JOSIELF] - CurrentBody LED Mask [code JOSIELDN] - [...]

LaLogedeGabrielle x currentbody

LaLogedeGabrielle
@LaLogedeGabrielle
20 Sep, 26
25.7k
1.3k
[...] mascara, lip products, Currentbody LED masks… I'll give you a [...]
LaLogedeGabrielle
@LaLogedeGabrielle
13 Nov, 25
20.5k
1.8k
[...] collaboration with Currentbody / code GABRIELLE - 20% off [...]
LaLogedeGabrielle
@LaLogedeGabrielle
23 Apr, 26
17.3k
1.6k
[...] GABRIELLE - 10% off on the Currentbody website: Lookfantastic: My [...]

PamperedWolf x currentbody

PamperedWolf
@PamperedWolf
13 Feb, 26
30.8k
2k
[...] THIS VIDEO IS SPONSORED by Currentbody #ad however, all thoughts [...]
PamperedWolf
@PamperedWolf
26 Jun, 26
12.9k
845
[...] Code GEMMAZIIP For 10% Off CURRENTBODY Hair Growth Helmet Use Code [...]
PamperedWolf
@PamperedWolf
25 Nov, 25
11.2k
724
[...] 10% off PAMPEREDWOLF10 CURRENTBODY - Use code GEMMALED for 10% [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

In our dataset, United States is where currentbody had the most influencer activity. 26.8% of their live influencer content in the last 12 months was posted by American influencers.

Based on the percentage of influencer content per market, other important markets include:

  • United Kingdom (16.7%)
  • France (8.1%)
  • Japan (7.6%)
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currentbody's influencer activity by market

United States26.8%
United Kingdom16.7%
France8.1%
Japan7.6%
Italy4.8%
Other36.0%

Here is another example of currentbody collaborating with an influencer in United States.

liya_lasagna x currentbody

liya_lasagna
@liya_lasagna
23 Dec, 25
228.4k
7.2k
red light therapy routine ❤️ I use the @currentbody face mask & I just got this new [...]

currentbody's influencer activity vs. related brands

currentbody’s at-home beauty devices align closely with Qure Skincare and BeautyBio, which compete for the same results-driven skincare tech audience and rely on creator-led demos and claims education.

Total influencer content

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currentbody vs. related brands influencer activity

Total sponsored posts tracked (last 12 months)

currentbody
Qure Skincare
BeautyBio
5.5k4.7k484

currentbody leads with 5.5k sponsored posts, notably outpacing Qure Skincare (4.7k posts) and BeautyBio (484 posts). Across all three brands, the average volume is 3.6k posts, indicating mature, scaled influencer programs.

By social platform

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currentbody vs. related brands influencer activity (by social platform)

Sponsored posts by platform

currentbody
Qure Skincare
BeautyBio
1.5k2924362.0k4.1k02.0k26848InstagramTikTokYouTube

currentbody leads on Instagram and YouTube, while Qure Skincare leads on TikTok. The gap is most notable on TikTok, with Qure Skincare at 4.1k, currentbody at 2k, BeautyBio at 0 posts. Qure Skincare's activity is particularly concentrated on TikTok. On TikTok, Qure Skincare has more than double the posts of currentbody and far more than BeautyBio, which has no posts there.

By geographical market

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currentbody vs. related brands influencer activity (by country)

Estimated sponsored posts in currentbody's top markets

currentbody
Qure Skincare
BeautyBio
1.5k2.4k337914377274432680United StatesUnited KingdomFrance

Qure Skincare has the highest estimated sponsored-post volume in United States (2.4k posts, 51.7%), India (292 posts, 6.2%), while currentbody has the highest estimated sponsored-post volume in United Kingdom (914 posts, 16.7%), France (443 posts, 8.1%), suggesting a Europe focus, while BeautyBio leads in Brazil with 19 posts (3.9%). Looking at United States specifically, the split is Qure Skincare at 2.4k posts (51.7%), currentbody at 1.5k posts (26.8%), BeautyBio at 337 posts (69.7%). currentbody's strength in United Kingdom and France may indicate a home-market focus, while Qure Skincare shows broader regional investment.

Read more influencer strategy breakdowns

Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:

Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:

Frequently asked questions

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