We analyzed 7.6k pieces of influencer content sponsored by Lovevook over the last 12 months.
This report breaks down where & how Lovevook invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Lovevook, see here: Lovevook influencers.
Lovevook's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Lovevook's sponsored post volume appears to trend upward over the 12-month period, rising from 863 posts in January to 838 in December. The peak month, November, reached 1.2k posts, 91% higher than the monthly average of 625.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Lovevook's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Lovevook.
Here are 1 examples of Lovevook's recent sponsored collaborations (one each for TikTok).
Influencer bio
Welcome 💕 I only post products I actually use and love! collabs: jennsclosetxoxo@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Lovevook are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 51.4% of partnerships featuring creators averaging <1K views, Lovevook's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (305.9k avg views/post):
Influencer bio
Wife and mama who loves affordable fashion💗 TOP 2% in GMV on TTS Lets Collab⬇️🫶🏼 Budgetbabecollabs@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
🍒🪽🎀✨✝️ Jesus 1st wifey | sahm of 2 | tts finds 💌: Stephmihaila@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 2.5k unique influencers in our dataset, 322 of them (13%) posted content for Lovevook in 3 or more separate calendar months. The most consistent partner is @hustleandteach, who has collaborated across 13 months with 570 total posts. @hustleandteach alone accounts for 8% of all tracked sponsored content.
Here are 3 examples of Lovevook's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Lovevook sells functional bags and travel-ready carry goods, directly overlapping with Bagsmart and Dagne Dover on organization, commuting, and lifestyle creator content.
Total sponsored posts tracked (last 12 months)
Bagsmart leads with 9.9k sponsored posts, significantly outpacing Lovevook (7.6k posts) and Dagne Dover (215 posts). Across all three brands, the average volume is 5.9k posts, indicating mature, scaled influencer programs. Bagsmart and Lovevook each have far more total posts than Dagne Dover.
Sponsored posts by platform
Among these brands, Bagsmart leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Bagsmart at 9.2k, Lovevook at 7.6k, Dagne Dover at 42 posts. Lovevook's activity is particularly concentrated on TikTok. On TikTok, Lovevook and Bagsmart have far more posts than Dagne Dover.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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