MONDAY Haircare Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.7k pieces of influencer content sponsored by MONDAY Haircare over the last 12 months.

This report breaks down where & how MONDAY Haircare invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with MONDAY Haircare, see here: MONDAY Haircare influencers.

Influencer activity throughout the year

MONDAY Haircare's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

MONDAY Haircare's influencer output appears relatively consistent throughout the year, averaging about 138 sponsored posts per month. April recorded the highest volume at 208 posts (51% above average), while September was the quietest at 87 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of MONDAY Haircare's sponsored influencer collaborations break down by social platform:

• Instagram: 864 posts (51.7%)
• TikTok: 789 posts (47.2%)
• YouTube: 18 posts (1.1%)

Instagram influencer marketing is a clear focus for MONDAY Haircare.

Here are 3 examples of MONDAY Haircare's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

genevieveturleymua x MONDAY Haircare

genevieveturleymua

@genevieveturleymua

19 Jun, 26

565.7K

27.3K

[...] shade Fran. Dry shampoo @mondayhaircare *some items gifted ✌🏻

Influencer bio

Expert MUA•Ex Nurse•Sometimes Silly. Simpler beauty guides for smarter purchases! Sitcom: @wearemicetv Rep: @dashtalentagency

Collaboration metrics

Post views565.7k

Post EMV $19.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

sonia_barbie x MONDAY Haircare

sonia_barbie

@sonia_barbie

27 Jun, 26

3.5M

180.2K

Beach day fun but @mondayhaircare makes sure my hair stays fresh 💗 [...]

Influencer bio

Model and Influencer Fashion Beauty & lifestyle From Sierra Leone 🇸🇱 Based in New York 🗽 Psalm 91 🙏🏾

Collaboration metrics

Post views3.5M

Post EMV $79.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

MaryAnnSergi x MONDAY Haircare

MaryAnnSergi

@MaryAnnSergi

30 Jan, 26

3.9M

1.3K

[...] next beauty or grocery restock! #ad @mondayhaircare Let's be friends XOX!!!! insta- [...]

Influencer bio

HI LOVES💋💞 I'm Mary Sergi and I I love creating and making content for you guys! I hope you enjoy my videos! Welcome to my life xoxo

Collaboration metrics

Post views3.9M

Post EMV $117.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

MONDAY Haircare's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (204.8k avg views/post):

youglowgrrl x MONDAY Haircare

youglowgrrl

@youglowgrrl

24 May, 26

229.7K

10.9K

[...] Bar with White Peach & Rice Milk @mondayhaircare Peaches and Cream Body Scrub* [...]

Influencer bio

The ‘sounds’ girlie & your friendly neighbourhood beauty bestie 😎 ☁️ 28 | LDN, UK 🇬🇧 ✉️ annie@lvesocial.com Discount codes ⬇️

Collaboration metrics

Post views229.7k

Post EMV $8.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (8.9k avg views/post):

itsferestrada x MONDAY Haircare

itsferestrada

@itsferestrada

04 Nov, 25

10.1K

239

[...] que encontrar toda mi rutina de @mondayhaircare en un solo lugar💕 #NoBadMondays [...]

Influencer bio

beauty, lifestyle y mis obsesiones del momento. 💌 ferestrada1397@gmail.com

Collaboration metrics

Post views10.1k

Post EMV $327

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

MONDAY Haircare's repeat partnerships

ellasolves x MONDAY Haircare

ellasolves

@ellasolves

27 Sep, 26

428

[...] on a Monday". . . Thanks @mondayhaircare for gifting me your [...]

ellasolves

@ellasolves

20 Sep, 26

342

[...] Monday yet?". . . Thanks @mondayhaircare for gifting me your [...]

ellasolves

@ellasolves

21 Aug, 26

187

[...] are heavenly". . . Thanks @mondayhaircare for gifting me another [...]

tondreannaesquilin x MONDAY Haircare

tondreannaesquilin

@tondreannaesquilin

07 May, 26

9.1K

167

[...] love the SMOOTH line from @mondayhaircare when I am doing a blowout. [...]

tondreannaesquilin

@tondreannaesquilin

16 Sep, 26

3.2K

100

[...] fresher scent and the new @mondayhaircare Hair and Body mists are [...]

tondreannaesquilin

@tondreannaesquilin

18 Mar, 26

197

[...] this hair oil 🎀 using @mondayhaircare’s new REPAIR Hair Oil to [...]

emilyklacey x MONDAY Haircare

emilyklacey

@emilyklacey

22 Oct, 25

7.1K

[...] Monday AM with @mondayhaircare now available at [...]

emilyklacey

@emilyklacey

03 Nov, 25

5.6K

A week in my hair with @mondayhaircare now available at [...]

emilyklacey

@emilyklacey

10 Mar, 26

4.3K

My @mondayhaircare body routine 🧴🌟 [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (9.9%)
• Canada (5.5%)
• Australia (4.6%)

Here is another example of MONDAY Haircare collaborating with an influencer in United States.

_lilybutler_ x MONDAY Haircare

_lilybutler_

@_lilybutler_

10 May, 26

803.2K

143.2K

[...] 🙆🏼‍♀️✨🔗 in bio. @sproos @LEGO @mondayhaircare @Native @Billie #colorfulhome [...]

MONDAY Haircare's influencer activity vs. related brands

OLAPLEX and OUAI are direct competitors to MONDAY Haircare in the haircare space, competing across shampoos, conditioners, and styling/repair products. Both brands also share similar retail channels and influencer-led marketing strategies, making them realistic benchmarks.

Total influencer content

OLAPLEX leads with 13.3K sponsored posts, significantly outpacing OUAI (5.8K posts) and MONDAY Haircare (1.7K posts). Across all three brands, the average volume is 6.9K posts, indicating mature, scaled influencer programs. OLAPLEX has several times more total posts than MONDAY Haircare and OUAI.

By social platform

Among these brands, OLAPLEX leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with OLAPLEX at 9.1K, OUAI at 4.3K, MONDAY Haircare at 789 posts. OUAI's activity is particularly concentrated on TikTok. On TikTok, OLAPLEX has several times more posts than MONDAY Haircare and OUAI.

By geographical market

OLAPLEX has the highest estimated sponsored-post volume in United States (6.8K posts, 51.2%), United Kingdom (1.2K posts, 8.8%), Canada (507 posts, 3.8%), suggesting a North America focus, while OUAI leads in Indonesia with 425 posts (7.3%). Looking at United States specifically, the split is OLAPLEX at 6.8K posts (51.2%), OUAI at 3K posts (51.4%), MONDAY Haircare at 800 posts (47.9%).