We analyzed 1.5k pieces of influencer content sponsored by MONDAY Haircare over the last 12 months.
This report breaks down where & how MONDAY Haircare invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with MONDAY Haircare, see here: MONDAY Haircare influencers.
MONDAY Haircare's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
MONDAY Haircare's influencer output appears relatively consistent throughout the year, averaging about 128 sponsored posts per month. September recorded the highest volume at 191 posts (49% above average), while February was the quietest at 64 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of MONDAY Haircare's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for MONDAY Haircare.
Here are 3 examples of MONDAY Haircare's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
outfits + hair + life 𐙚 ִ ۫ ּ ࣪˖ ⋆ uk ♡ tiktok: hollyjai_ youtube: hollyjaix contact: holly.jai@outreachtalentgroup.com
Collaboration metrics
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Influencer bio
grwm • fashion • vlogs Tahneika@onedaydream.com.au
Collaboration metrics
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Influencer bio
HI LOVES💋I'm Mary Sergi and I I love creating and making content for you guys! I hope you enjoy my videos! xoxo
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers MONDAY Haircare are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 36.3% of partnerships featuring creators averaging 1K-5K views, MONDAY Haircare's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (90.8k avg views/post):
Influencer bio
fashion, beauty, hair & life ⭐️ indianapolis hunter@shinetalentgroup.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
shopping & vlogs🥂💫 Shop my LTK & Amazon storefront
Collaboration metrics
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Out of 1.2k unique influencers in our dataset, 25 of them (2%) posted content for MONDAY Haircare in 3 or more separate calendar months. The most consistent partner is @minamarlena, who has collaborated across 8 months with 11 total posts.
Here are 3 examples of MONDAY Haircare's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where MONDAY Haircare had the most influencer activity. 46.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of MONDAY Haircare collaborating with an influencer in United States.
MONDAY Haircare competes with Dae Hair and OUAI in modern, aesthetic haircare positioned around routines and results. They share audiences on TikTok and Instagram where creators drive trial through wash-day content and product comparisons.
Total sponsored posts tracked (last 12 months)
OUAI leads with 5.9k sponsored posts, notably outpacing Dae Hair (4.8k posts) and MONDAY Haircare (1.5k posts). Across all three brands, the average volume is 4.1k posts, indicating mature, scaled influencer programs. Dae Hair and OUAI have roughly three to four times as many total posts as MONDAY Haircare.
Sponsored posts by platform
Among these brands, OUAI leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with OUAI at 1.8k, Dae Hair at 1.2k, MONDAY Haircare at 752 posts. Dae Hair's activity is particularly concentrated on TikTok. On TikTok, Dae Hair and OUAI have more than four times as many posts as MONDAY Haircare.
Estimated sponsored posts in MONDAY Haircare's top markets
Dae Hair has the highest estimated sponsored-post volume in United States (3.4k posts, 70.9%), Canada (333 posts, 7%), suggesting a North America focus, while OUAI has the highest estimated sponsored-post volume in United Kingdom (663 posts, 11.2%), India (290 posts, 4.9%). Looking at United States specifically, the split is Dae Hair at 3.4k posts (70.9%), OUAI at 3.2k posts (54.4%), MONDAY Haircare at 721 posts (46.8%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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