MONDAY Haircare Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.4k pieces of influencer content sponsored by MONDAY Haircare over the last 12 months.
This report breaks down where & how MONDAY Haircare invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with MONDAY Haircare, see here: MONDAY Haircare influencers.
Influencer activity throughout the year
MONDAY Haircare's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
MONDAY Haircare's influencer activity by month
Number of sponsored posts
MONDAY Haircare's influencer output appears relatively consistent throughout the year, averaging about 117 sponsored posts per month. September recorded the highest volume at 189 posts (62% above average), while April was the quietest at 82 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of MONDAY Haircare's sponsored influencer collaborations break down by social platform:
- TikTok: 700 posts (49.8%)
- Instagram: 699 posts (49.8%)
- YouTube: 6 posts (0.4%)
MONDAY Haircare's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for MONDAY Haircare.
Here are 3 examples of MONDAY Haircare's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
anggwells x MONDAY Haircare
![Instagram post by @anggwells for MONDAY Haircare. Caption reads: [...] and heat protection, prep with....](https://images.od.modash.io/b43f5770055480a4c997223995db30b1cf969202)
Influencer bio
LA // your go-to for hair inspo Find me on TT: @anggwells (450k) @therealdba ang.partnerships@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
gracie.meredith x MONDAY Haircare
Influencer bio
grwm • fashion • vlogs Geena@onedaydream.com.au
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
MaryAnnSergi x MONDAY Haircare
![YouTube post by @MaryAnnSergi for MONDAY Haircare. Caption reads: [...] next beauty or grocery restock! #ad....](https://images.od.modash.io/54b2a2ac51c83086fc6b9212e92e4185a8ad1e61)
Influencer bio
HI LOVES💋💞 I'm Mary Sergi and I I love creating and making content for you guys! I hope you enjoy my videos! Welcome to my life xoxo
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.9%
- Carousels: 3.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers MONDAY Haircare are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
MONDAY Haircare's influencers average views (TikTok)
Based on each influencer's average views per post
With 39.2% of partnerships featuring creators averaging 1K-5K views, MONDAY Haircare's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (66.5k avg views/post):
imannaamara x MONDAY Haircare
![TikTok post by @imannaamara for MONDAY Haircare. Caption reads: [...] no distractions. just soccer +....](https://images.od.modash.io/de2235b76f8339305a878be12c42b910191bfb49)
Influencer bio
📸anna.amara.23 collabs 💌: anna@madebyozone.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
siena.perez x MONDAY Haircare
Influencer bio
shopping & vlogs🥂💫 Shop my LTK & Amazon storefront
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
MONDAY Haircare's repeat partnerships
Out of 1.1k unique influencers in our dataset, 26 of them (2%) posted content for MONDAY Haircare in 3 or more separate calendar months. The most consistent partner is @emmasevilles, who has collaborated across 9 months with 12 total posts.
Here are 3 examples of MONDAY Haircare's repeat influencer partnerships, with links to the sponsored content.
tondreannaesquilin x MONDAY Haircare
![Instagram post by @tondreannaesquilin for MONDAY Haircare. Caption reads: [...] is so easy to do and @mondayhaircare makes....](https://images.od.modash.io/2269c456af8ca2ac47a13577689d08dcae8ab4d0)
![Instagram post by @tondreannaesquilin for MONDAY Haircare. Caption reads: [...] I have been using @mondayhaircare for the....](https://images.od.modash.io/d84e025cf5e2f4ed73f88a57116bbd5af5309379)
![Instagram post by @tondreannaesquilin for MONDAY Haircare. Caption reads: [...] for you 🎀 #mondaypartner @mondayhaircare....](https://images.od.modash.io/a081e6a05f6f8289ea6f55a1c290207b7be101c2)
sophiediloreto_ x MONDAY Haircare
![Instagram post by @sophiediloreto_ for MONDAY Haircare. Caption reads: [...] on rushed mornings 🌟#ad @mondayhaircare....](https://images.od.modash.io/4bfb62de14619f420df8caa72367961d3a698e34)
![Instagram post by @sophiediloreto_ for MONDAY Haircare. Caption reads: [...] about keeping it simple @mondayhaircare ✨....](https://images.od.modash.io/a4fe0a29e829d93de7ae65b4bdb548d812f2e9fc)
![Instagram post by @sophiediloreto_ for MONDAY Haircare. Caption reads: [...] my winter showers 🎀 @mondayhaircare....](https://images.od.modash.io/f008a6588431785472c76ba12e09cf31ef030fb0)
emilyklacey x MONDAY Haircare
![Instagram post by @emilyklacey for MONDAY Haircare. Caption reads: [...] Monday AM with @mondayhaircare now available....](https://images.od.modash.io/391a3ada4663858f37ddba43c478429d72d9eb79)
![Instagram post by @emilyklacey for MONDAY Haircare. Caption reads: My @mondayhaircare body routine 🧴🌟 [...].](https://images.od.modash.io/dd9b93a65d320722558fc848a59b820907654a0c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where MONDAY Haircare had the most influencer activity. 49.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (10.2%)
- Canada (5.8%)
- Mexico (3.6%)
MONDAY Haircare's influencer activity by market
Here is another example of MONDAY Haircare collaborating with an influencer in United States.
jodielapetitefrenchie x MONDAY Haircare
![Instagram post by @jodielapetitefrenchie for MONDAY Haircare. Caption reads: [...] la gamme MOISTURE HYDRATATION....](https://images.od.modash.io/3f55793b9a1dcf46f5d42cfde5088bb956b11bbf)
MONDAY Haircare's influencer activity vs. related brands
MONDAY Haircare competes with OUAI and OLAPLEX in haircare, targeting routine-focused shoppers influenced by wash-day content, ingredient talk tracks, and results-based testimonials.
Total influencer content
MONDAY Haircare vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OLAPLEX leads with 11.6k sponsored posts, significantly outpacing OUAI (5.7k posts) and MONDAY Haircare (1.4k posts). Across all three brands, the average volume is 6.2k posts, indicating mature, scaled influencer programs. OLAPLEX has multiple times more total posts than MONDAY Haircare and OUAI.
By social platform
MONDAY Haircare vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OLAPLEX leads on Instagram and TikTok and OUAI leads on YouTube. The gap is most notable on Instagram, with OLAPLEX at 4.6k, OUAI at 1.5k, MONDAY Haircare at 699 posts. OUAI's activity is particularly concentrated on TikTok. On TikTok, OUAI and OLAPLEX have multiple times more posts than MONDAY Haircare.
By geographical market
MONDAY Haircare vs. related brands influencer activity (by country)
Estimated sponsored posts in MONDAY Haircare's top markets
OLAPLEX has the highest estimated sponsored-post volume in United States (5.5k posts, 47.3%), United Kingdom (744 posts, 6.4%), India (570 posts, 4.9%), while OUAI leads in Indonesia with 291 posts (5.1%), while MONDAY Haircare leads in Canada with 81 posts (5.8%). Looking at United States specifically, the split is OLAPLEX at 5.5k posts (47.3%), OUAI at 3.3k posts (57.6%), MONDAY Haircare at 691 posts (49.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OUAI's Influencer Marketing Strategy
- OLAPLEX's Influencer Marketing Strategy
- dokidokicosplay's Influencer Marketing Strategy
- Runaway The Label's Influencer Marketing Strategy
- SOJOS VISION's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.