MONDAY Haircare Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.7k pieces of influencer content sponsored by MONDAY Haircare over the last 12 months.
This report breaks down where & how MONDAY Haircare invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with MONDAY Haircare, see here: MONDAY Haircare influencers.
Influencer activity throughout the year
MONDAY Haircare's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
MONDAY Haircare's influencer activity by month
Number of sponsored posts
MONDAY Haircare's influencer output appears relatively consistent throughout the year, averaging about 141 sponsored posts per month. April recorded the highest volume at 205 posts (45% above average), while January was the quietest at 89 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of MONDAY Haircare's sponsored influencer collaborations break down by social platform:
- Instagram: 862 posts (50.6%)
- TikTok: 830 posts (48.8%)
- YouTube: 10 posts (0.6%)
MONDAY Haircare's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for MONDAY Haircare.
Here are 3 examples of MONDAY Haircare's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
anggwells x MONDAY Haircare
![Instagram post by @anggwells for MONDAY Haircare. Caption reads: [...] and heat protection, prep with....](https://images.od.modash.io/b43f5770055480a4c997223995db30b1cf969202)
Influencer bio
blowout tutorials, hair growth, beauty routines + my life los angeles 💌 ang.partnerships@gmail.com products + routines linked below
Collaboration metrics
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sonia_barbie x MONDAY Haircare
Influencer bio
Model and Influencer Fashion Beauty & lifestyle From Sierra Leone 🇸🇱 Based in New York 🗽 Psalm 91 🙏🏾
Collaboration metrics
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MaryAnnSergi x MONDAY Haircare
![YouTube post by @MaryAnnSergi for MONDAY Haircare. Caption reads: [...] next beauty or grocery restock! #ad....](https://images.od.modash.io/54b2a2ac51c83086fc6b9212e92e4185a8ad1e61)
Influencer bio
HI LOVES💋💞 I'm Mary Sergi and I I love creating and making content for you guys! I hope you enjoy my videos! Welcome to my life xoxo
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 79%
- Posts: 21%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers MONDAY Haircare are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
MONDAY Haircare's influencers average views (Instagram)
Based on each influencer's average views per post
MONDAY Haircare's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (134.2k avg views/post):
hollyjai x MONDAY Haircare
Influencer bio
outfits + hair + life 𐙚 ִ ۫ ּ ࣪˖ ⋆ uk ♡ tiktok: hollyjai_ youtube: hollyjaix contact: holly.jai@outreachtalentgroup.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.1k avg views/post):
bydistyle x MONDAY Haircare
![Instagram post by @bydistyle for MONDAY Haircare. Caption reads: [...] i get to work with dreamy brands💝....](https://images.od.modash.io/e29d891cc08f5e090c73a945ae40793f49be5108)
Influencer bio
intentional beauty & feminine living ⚖️ aesthetic moments from London>> UGC creator
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
MONDAY Haircare's repeat partnerships
Out of 1.3k unique influencers in our dataset, 32 of them (3%) posted content for MONDAY Haircare in 3 or more separate calendar months. The most consistent partner is @laurenwriightt, who has collaborated across 8 months with 15 total posts.
Here are 3 examples of MONDAY Haircare's repeat influencer partnerships, with links to the sponsored content.
sophiediloreto_ x MONDAY Haircare
![Instagram post by @sophiediloreto_ for MONDAY Haircare. Caption reads: [...] on rushed mornings 🌟#ad @mondayhaircare....](https://images.od.modash.io/4bfb62de14619f420df8caa72367961d3a698e34)
![Instagram post by @sophiediloreto_ for MONDAY Haircare. Caption reads: [...] about keeping it simple @mondayhaircare ✨....](https://images.od.modash.io/a4fe0a29e829d93de7ae65b4bdb548d812f2e9fc)
![Instagram post by @sophiediloreto_ for MONDAY Haircare. Caption reads: [...] my winter showers 🎀 @mondayhaircare....](https://images.od.modash.io/f008a6588431785472c76ba12e09cf31ef030fb0)
tondreannaesquilin x MONDAY Haircare
![Instagram post by @tondreannaesquilin for MONDAY Haircare. Caption reads: [...] is so easy to do and @mondayhaircare makes....](https://images.od.modash.io/2269c456af8ca2ac47a13577689d08dcae8ab4d0)
![Instagram post by @tondreannaesquilin for MONDAY Haircare. Caption reads: [...] love the SMOOTH line from @mondayhaircare....](https://images.od.modash.io/378cba9b76d0701c619aad908edc22a1cb44ed83)
![Instagram post by @tondreannaesquilin for MONDAY Haircare. Caption reads: [...] this hair oil 🎀 using @mondayhaircare’s new....](https://images.od.modash.io/2c73cc248f6f51ae3be7ec8e02271b5b74d888cc)
annaastrup x MONDAY Haircare
![Instagram post by @annaastrup for MONDAY Haircare. Caption reads: [...] season ❄️☃️🎀using the @mondayhaircare....](https://images.od.modash.io/c5a3862ae9452cec9aa4bca54b32584587e60fec)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where MONDAY Haircare had the most influencer activity. 50.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (12%)
- Canada (6.9%)
- Brazil (3.3%)
MONDAY Haircare's influencer activity by market
Here is another example of MONDAY Haircare collaborating with an influencer in United States.
_lilybutler_ x MONDAY Haircare
![TikTok post by @_lilybutler_ for MONDAY Haircare. Caption reads: [...] 🙆🏼♀️✨🔗 in bio. @sproos @LEGO....](https://images.od.modash.io/cc6411c2488e727a74a4b050ed611acf586016c7)
MONDAY Haircare's influencer activity vs. related brands
MONDAY Haircare targets mainstream haircare shoppers with aesthetic packaging and routine-friendly products, similar to OUAI and Maria Nila’s salon-inspired lines. These brands compete via creator wash-day routines, fragrance/texture callouts, and results-driven reviews.
Total influencer content
MONDAY Haircare vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OUAI leads with 5.9k sponsored posts, significantly outpacing MONDAY Haircare (1.7k posts) and Maria Nila (1.6k posts). Across all three brands, the average volume is 3.1k posts, indicating mature, scaled influencer programs. OUAI has several times more total posts than MONDAY Haircare and Maria Nila.
By social platform
MONDAY Haircare vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OUAI leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with OUAI at 4.4k, Maria Nila at 839, MONDAY Haircare at 830 posts. OUAI's activity is particularly concentrated on TikTok. On TikTok, OUAI has several times more posts than MONDAY Haircare and Maria Nila.
By geographical market
MONDAY Haircare vs. related brands influencer activity (by country)
Estimated sponsored posts in MONDAY Haircare's top markets
OUAI has the highest estimated sponsored-post volume in United States (3.3k posts, 55.8%), United Kingdom (521 posts, 8.8%), Canada (237 posts, 4%), suggesting a North America focus, while Maria Nila leads in France with 104 posts (6.5%). Looking at United States specifically, the split is OUAI at 3.3k posts (55.8%), MONDAY Haircare at 860 posts (50.5%), Maria Nila at 510 posts (31.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OUAI's Influencer Marketing Strategy
- Maria Nila's Influencer Marketing Strategy
- Fender's Influencer Marketing Strategy
- Chomps's Influencer Marketing Strategy
- Simple Modern's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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