MONDAY Haircare Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 331 pieces of influencer content sponsored by MONDAY Haircare over the last 12 months.
This report breaks down where & how MONDAY Haircare invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with MONDAY Haircare, see here: MONDAY Haircare influencers.
Influencer activity throughout the year
MONDAY Haircare's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
MONDAY Haircare's influencer activity by month
Number of sponsored posts
MONDAY Haircare's sponsored post volume peaks in September with 75 posts, 168% higher than the monthly average of 28. January recorded the lowest activity at 11 posts, 61% below average.
MONDAY Haircare's influencer activity by month (views)
Total views on sponsored video posts
April generated the most views at 3.2M, while February recorded the least at 129.5k. Across all tracked posts in the 12-month window, average views per post were 26.9k. Interestingly, the highest-view month (April) does not align with peak post volume (September), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @hollyjai, generated 1.2M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of MONDAY Haircare's sponsored influencer collaborations break down by social platform:
- Instagram: 331 posts (100%)
MONDAY Haircare's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for MONDAY Haircare.
Here are 1 examples of MONDAY Haircare's recent sponsored collaborations (one each for Instagram).
hollyjai x MONDAY Haircare
Influencer bio
outfits + hair + life 𐙚 ִ ۫ ּ ࣪˖ ⋆ uk ♡ tiktok: hollyjai_ youtube: hollyjaix contact: info@scoutedagency.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 83.7%
- Posts: 16.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers MONDAY Haircare are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
MONDAY Haircare's influencers average views (Instagram)
Based on each influencer's average views per post
MONDAY Haircare's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (139.8k avg views/post, 10.1k followers):
ninalaurent_ x MONDAY Haircare
![Instagram post by @ninalaurent_ for MONDAY Haircare. Caption reads: [...] is obviously pink and it’s from....](https://images.od.modash.io/d9e8ae4639942ecc04ccab19f75f04ea49ce95d0)
Influencer bio
｡‧ ♡ ˖ ⊹ Paris 💌 : nina.laurentduclaux@gmail.com my YouTube channel ↓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.3k avg views/post, 295.5k followers):
joyeuseapolline x MONDAY Haircare
![Instagram post by @joyeuseapolline for MONDAY Haircare. Caption reads: [...] et l’après-shampoing SMOOTH de....](https://images.od.modash.io/6055d180634a8ca80211754c5891ccf391fa949b)
Influencer bio
Content creator based in Belgium ✉️ apolline@meetupagency.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
MONDAY Haircare's repeat partnerships
Out of 263 unique influencers in our dataset, 8 of them (3%) posted content for MONDAY Haircare in 3 or more separate calendar months. The most consistent partner is @itsferestrada, who has collaborated across 4 months with 4 total posts.
Here are 3 examples of MONDAY Haircare's repeat influencer partnerships, with links to the sponsored content.
itsferestrada x MONDAY Haircare
![Instagram post by @itsferestrada for MONDAY Haircare. Caption reads: [...] línea de Reparación de @mondayhaircare en....](https://images.od.modash.io/4f69a60424482387cd83bea355050608f6a7d631)
![Instagram post by @itsferestrada for MONDAY Haircare. Caption reads: [...] acondicionador Repair de
@mondayhaircare....](https://images.od.modash.io/2e49b770b5136cd6ba14fe039187434fa0088b4f)
![Instagram post by @itsferestrada for MONDAY Haircare. Caption reads: [...] toda mi rutina de @mondayhaircare en un solo....](https://images.od.modash.io/49dffbf6a92a61a548343509012685fec4600641)
byshabb x MONDAY Haircare
![Instagram post by @byshabb for MONDAY Haircare. Caption reads: [...] addition to your routine @mondayhaircare’s....](https://images.od.modash.io/7321363b19d267e1958584a7a09ee0855bf04ce3)
![Instagram post by @byshabb for MONDAY Haircare. Caption reads: [...] actually stays put 👏 @mondayhaircare’s....](https://images.od.modash.io/ba32919aee28462249fc371907b3dfa65d835fce)
![Instagram post by @byshabb for MONDAY Haircare. Caption reads: [...] it’s luck… but it’s @mondayhaircare 💅✨The....](https://images.od.modash.io/597174a1b4749020ff3780057bf74889629613da)
tondreannaesquilin x MONDAY Haircare
![Instagram post by @tondreannaesquilin for MONDAY Haircare. Caption reads: [...] you 🎀 #mondaypartner
@mondayhaircare just....](https://images.od.modash.io/a081e6a05f6f8289ea6f55a1c290207b7be101c2)
![Instagram post by @tondreannaesquilin for MONDAY Haircare. Caption reads: [...] is so easy to do and @mondayhaircare makes....](https://images.od.modash.io/2269c456af8ca2ac47a13577689d08dcae8ab4d0)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where MONDAY Haircare had the most influencer activity. 48.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (10.4%)
- Canada (6.8%)
- Mexico (3.5%)
MONDAY Haircare's influencer activity by market
Here is another example of MONDAY Haircare collaborating with an influencer in United States.
anggwells x MONDAY Haircare
![Instagram post by @anggwells for MONDAY Haircare. Caption reads: [...] and heat protection, prep with....](https://images.od.modash.io/b43f5770055480a4c997223995db30b1cf969202)
MONDAY Haircare's influencer activity vs. related brands
OLAPLEX and OUAI are direct competitors in the haircare market, targeting similar consumers with salon-inspired, performance-focused products. Both are strong in influencer marketing and often occupy the same retail and social channels as MONDAY Haircare.
Total influencer content
MONDAY Haircare vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OLAPLEX leads with 2.5k sponsored posts, significantly outpacing OUAI (1k posts) and MONDAY Haircare (331 posts). Across all three brands, the average volume is 1.3k posts, suggesting established influencer marketing investments. OLAPLEX has several times more total posts than MONDAY Haircare and OUAI.
By social platform
MONDAY Haircare vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OLAPLEX leads on Instagram and TikTok and OUAI leads on YouTube. The gap is most notable on TikTok, with OLAPLEX at 1.4k, OUAI at 639, MONDAY Haircare at 0 posts. MONDAY Haircare's activity is particularly concentrated on Instagram. On TikTok, OLAPLEX and OUAI have hundreds to over a thousand posts while MONDAY Haircare has none.
By geographical market
MONDAY Haircare vs. related brands influencer activity (by country)
Estimated sponsored posts in MONDAY Haircare's top markets
OLAPLEX has the highest estimated sponsored-post volume in United States (1.2k posts, 48.6%), United Kingdom (243 posts, 9.8%), India (124 posts, 5%), while OUAI leads in Canada with 44 posts (4.2%). Looking at United States specifically, the split is OLAPLEX at 1.2k posts (48.6%), OUAI at 558 posts (53.8%), MONDAY Haircare at 160 posts (48.3%).
Read more influencer strategy breakdowns
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Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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